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The World Needs You: Map of Conceptual Change

This document provides guidance and templates for students to plan and carry out an advocacy campaign project. It includes questions to help students identify an issue they are passionate about, rate their confidence and advocacy skills, and map out their conceptual understanding over time. Templates provide spaces for students to list an advocacy group they will partner with, research the issue, identify intended audiences and resources. A work plan template helps the student group assign tasks and track progress. Sample templates are also included for a letter of request to experts and a reference list in APA format. The overall document aims to help students structure an original multi-modal advocacy campaign to address a social issue.

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Jenna Briones
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© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
44 views

The World Needs You: Map of Conceptual Change

This document provides guidance and templates for students to plan and carry out an advocacy campaign project. It includes questions to help students identify an issue they are passionate about, rate their confidence and advocacy skills, and map out their conceptual understanding over time. Templates provide spaces for students to list an advocacy group they will partner with, research the issue, identify intended audiences and resources. A work plan template helps the student group assign tasks and track progress. Sample templates are also included for a letter of request to experts and a reference list in APA format. The overall document aims to help students structure an original multi-modal advocacy campaign to address a social issue.

Uploaded by

Jenna Briones
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PCOM 1.

0 Purposive Communication
Project Mapping Sheet

THE WORLD NEEDS YOU


What does advocacy mean?
What ONE change would you MAKE in the world?

Photo Source: https://persever8blog.files.wordpress.com/2015/12/self-


advocacy.gif

How passionate are you about the issue?


Rate yourself from 1 (low) to 5 (high). Explain your rating.

How confident are you that you can make a difference?


Rate yourself from 1 (low) to 5 (high). Explain your rating.

MAP OF CONCEPTUAL CHANGE


Track the growth in your thinking by answering the driving questions thrice this semester.
Driving Question INITIAL REVISED (Midterm) FINAL (End of the semester)

What makes an
effective advocacy
campaign?
PCOM 1.0 Purposive Communication
Project Mapping Sheet

If your group is certain about HOW to make a difference in the


world, look for an existing advocacy group or organization. The
task of the group is to create multi-modal advocacy campaign
tools which will be exhibited and presented in public spaces at the
end of the semester.

Adapted with revisions from: An Advocacy Toolkit by Youth Advocacy Group


Advocacy Group or Organization

Who are involved in this organization?


What societal issue/s does the advocacy
group or organization address?
Why does the issue concern them/your
group?
 Gather initial information about the
social issue.
 Read newspaper, journal, magazine
articles, etc.
 Bring printed copies of these (10)
sources. Select recent and reliable
sources.
 Prepare a reference list on the right
column; follow the APA (6th edition)
format.

Who (Intended Audience) do you need


to influence by the advocacy campaign
which will be exhibited in public
spaces?
Who can be your resource person for
this project?
What do you need to know about Poster
creating a:
Brochure

Advocacy Video

What’s your message?

Note: The advocacy campaign tools must be original. However, content must be based
on existing advocacy of an organization or group.
PCOM 1.0 Purposive Communication
Project Mapping Sheet

Project Team Work Plan

Project Title

Team Members:
Name Email Address CP Number
Viloria
Sebastian
Marcelo
Napiza
Torres
Jose

What needs to be done? Who will do this? By when? Status

Our Agreement
We promise to:
 listen to each other’s ideas with respect.
 do our work as best as we can.
 do our work on time.
 ask for help if we need it.
 ADD YOUR OWN _____________
If someone on our team breaks one or more of our rules, the team may have a meeting and
ask the person to follow our agreement. If the person still breaks the rules, we will ask our
teacher to help find a solution.
Signatures of team members
PCOM 1.0 Purposive Communication
Project Mapping Sheet

SAMPLE LETTER OF REQUEST

January 23, 2019

Dr. Donna Paz T. Reyes


Chair, Department of Environment

Dear Dr. Reyes:

One of the requirements of a General Education course, PCOM 1.0: Purposive


Communication, is to create a multi-modal advocacy campaign. Our group has decided to
address the issue on Sea Level Rise in the Philippines. With our advocacy, “Sea Your
Future,” our group is confident that we can make a difference because we do not only save
the Earth but also the people and all the living creatures.

We would be happy to have the opportunity to schedule a 30-minute videotaped interview


with you any time at your convenience. We believe that your expertise in the field can
provide us insights about the causes in the rise of sea level and your recommendations on
how we can strengthen our advocacy campaign.

May we also consult you regarding the poster, brochure, and video which we will create after
our first meeting with you. We hope you can enlighten us on how we can improve our work
especially if we have missed out on significant information that may be relevant to our topic.

We look forward to hearing from you.

Name, signature, contact details of student representative

Noted:

Name of Faculty
PCOM 1.0 Purposive Communication
Project Mapping Sheet

Source: http://www.maggieoneills.com/spacing-in-business-letter/business-letter-spacing-
rules-sample-professional-letter-formats-inside-spacing-in-business-letter/
PCOM 1.0 Purposive Communication
Project Mapping Sheet
PCOM 1.0 Purposive Communication
Project Mapping Sheet

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