Shared Services Optimisation PDF
Shared Services Optimisation PDF
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optimisation
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current at the time of production. The information contained in
this communication does not constitute advice and should not be
relied on as such. Professional advice should be sought prior to
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without limitation, for any direct or indirect or consequential
costs, loss or damage or loss of profits) arising from anything
done or omitted to be done by any party in reliance, whether Elevation to the next generation
wholly or partially, on any of the information. Any party that relies
on the information does so at its own risk. Liability limited by a
scheme approved under Professional Standards Legislation. of shared services
May 2013
1
“The traditional outcomes targeted by shared
services remain important; cost reduction, Executive
efficiency and capability improvement. However, summary
organisations are now looking to gain more
value from their shared services operations.
The ability to scale up (or down) back office
functions in response to acquisitions, mergers,
divestments, growth and decline is a valuable
commodity in today’s uncertain economic
We live in an increasingly competitive economic environment. Wider variation in market
climate and a characteristic our clients are performance, greater market volatility and ceaseless pressure on margins has compelled
organisations to intensify their focus on operational agility and cost competitiveness.
increasingly looking for.” Governments are also looking to make productivity improvements as they struggle to
work through a tough fiscal environment. To help achieve this, organisations have also
David Fincher been transferring activities into Shared Service Centres (SSCs) — which are now very much
part of the fabric of leading organisations.
Partner, Ernst & Young Advisory
However, 28% of organisations are yet to embrace SSCs and of those that have over
50% are immature (under two years old)1. For more mature SSCs, common issues are
restricting their performance and limiting their ability to help organisations ride out the
current economic storm. Similarly, in the government context the effectiveness of many
SSCs is being questioned as they struggle to build larger scale economies.
Organisations with high—performing SSCs are considerably better placed to handle the
uncertainties of today’s market place and deliver better results for stakeholders. For
organisations implementing SSCs for the first time and those with underperforming SSCs,
a strategy that focuses on standardisation, scalability and scope will deliver the greatest
flexibility and agility for their organisation.
1. Standardisation increases flexibility by improving the organisation’s ability to
integrate new operations (such as acquisitions) or remove activities no longer required
(such as divestments).
2. Scalability is achieved through centralisation and performance management.
Centralisation increases the visibility of resources and their responsibilities,
supporting effective management. Performance management provides clarity over
who is doing what, where, how and at what cost. It enables faster, more effective
2 Uncertain economic
conditions demand flexibility
A typical shared services evolution path is depicted in Figure 1 Organisations can assess whether their SSCs are stagnating by
below. Many SSC’s complete the transition and stabilisation phases, comparing them to some of the typical indicators listed below:
but then never exploit the new model that has been implemented
through continuous improvement and expansion.
►► Users complaints
Cost and
Quality
►► Business case not achieved
►► Business units take back or duplicate process activities
►► Lack of business trust
Process
►► Business unit/geographic processing ‘silos’
initial deployment
►► Process standardisation not completed
►► Policy execution weak
People
►► Inability to attract and retain appropriate staff
►► Retained team performs low value transactional activities
►► Limited career paths into and out of shared services
Many SSCs Time
today
Organisation
►► Different regional business models
►► Different functional operating models
►► Multiple IT systems and interfaces
Initial shared services
deployment
Control and
governance
Figure 1: Typical shared services evolution path ►► Unclear or insufficiently visible SLAs and KPIs
►► Weak process control and associated management information
►► Irregular and informal interactions between SSC and BU leadership
Standardisation, scalability and High performing SSCs achieve excellence through continuous improvement
scope build flexibility The traditional path can be altered by refreshing the SSCs strategy and objectives and ensuring they are aligned to those of the
organisation. This strategy must be supported by an empowered management team, board level sponsorship and investment in
Flexibility and agility are characteristics that are vital for an A successful SSC model builds in scalability through centralisation
continuous improvement initiatives.
organisation to successfully respond to and exploit changing and performance management. Centralisation increases
external markets. An SSC delivers these traits through the visibility of resources and their responsibilities, enabling Figure 2 below demonstrates how an organisation can build on the investment in SSC’s to deliver greater performance.
three key factors: management to effectively increase or decrease numbers as
required. Flexible outsourcing arrangements and locating SSCs
►► Standardisation
in locations with good resource pools also increases flexibility.
►► Scalability Quality performance management provides clarity over who Possible
is doing what, where, how and at what cost. This knowledge Target SSC
►► Scope
enables faster, more effective decisions to be made when scaling
operations up or down.
Standardisation
The standardisation of process, technology and people (roles Scope
and responsibilities) increases flexibility by improving the ability
Greater functional and geographic scope increases agility and
to integrate new operations (such as acquisitions) or remove
flexibility through increasing the influence of the SSC over the
activities no longer required (such as divestments). Through
organisation. A broader base of activities and geographies served
consistent ways of working, new staff can be trained quickly and
by shared services increases standardisation, centralisation and
at low cost. New activities can be integrated rapidly with existing
visibility of activities, enabling change to be implemented faster
technology and processes. This allows economies of scale to be Transition Stabilisation Optimisation
across the entire organisation.
realised in the fastest possible time while also minimising risk.
Performance Level
The SSC should take on as many of the scalable, routine activities
Scalability as possible from business unit teams to leave them the time to
focus on high—value decision support activities. The organisation
The success or failure of many an organisation is linked to its
benefits from having high—quality analytical support resources
ability to manage its cost base quickly in response to market
close to operational teams whatever their functional (HR, finance,
changes. Revenue growth should be accompanied by a relatively Many SSCs Time
procurement, etc.) domain.
smaller increase in costs as the organisation exploits increased today
economies of scale. Revenue decline or divestments should be
linked with rapid, visible and controlled reductions in overheads.
Both these scenarios are often not achieved.
SSCs that deliver the greatest value focus on aligning their strategy to the organisation,
extending their scope and influence and supporting the retained functions to focus on
higher value services. The following seven components describe what high performance
SSCs can achieve (see Appendix A for full maturity framework):
7 IT and processes
are consistent to Strategic direction 1 ►► SSC vision and strategy is a sub—set of the organisation
►► Single globally—accessible IT platform strategy and clearly articulated
support acquisition targets flexibility
►► Globally consistent processes with high degree integration and and agility ►► Increasing standardisation, scalability and scope are central
of automation organic growth to the strategy
►► Globally consistent and governed data structures ►► The business case is regularly tracked and achieved, new
SSC initiatives are wholly driven by benefits cases
People and organisation Functional scope
roles are standardised is extended to give the
and staff co—located to SSC greater control
enhance management over back office
SSC
6 2
control operations
►► Roles and responsibilities standardised, resources
co—located and co—managed component ►► Multi—function shared services are implemented covering
finance, HR, IT, procurement, legal, sales and marketing
►► Advanced talent management programs deployed
to retain the best staff Global scope ►► Services extended to include high value—add processes
Control and governance is extended to ensure (e.g. FP&A, PB&F, management accounting commentary,
►► Individuals motivated and incentivised to deliver regional variation that analytics)
is standardised,visible
great customer service and incentives are aligned reduces agility is limited
to increasing agility
Retained function
is freed to focus
on high—value
4
►► Specialist centres for major transactions (e.g. AP, AR)
►► Shared services seen as an integral part of the
provide global service
organisation, regularly represented at C—suite meetings
►► Retained team focus on leading the organisation; ►► Centre of excellence structures in place to gain
all low value activities performed in the SSC greater specialism and deliver improved service
►► High—value teams provide true business
partnering (e.g. decision support, investment Figure 3: Features of an agile, high performance SSC
appraisals, customer analytics)
4 Achieving
high performance
Control and
Global scope
governance
Retained
►► E
► nsure management 5 function 3 ►► Refresh the business
incentive plans are cases of geographies
aligned to the strategy not yet transitioned,
►► D
► eploy and report 4 target bringing them
simple KPIs monthly into the SSC
►► P
► erform an analysis of the retained teams’ activities
►► I ► nterview business leaders to assess the value
provided by the retained team and what they need
►► B
► uild gap between the two into the case for change
for bringing more activities into the SSC
Focus on critical areas to make the Typical actions required to deploy true business partnering include:
Case study 1
biggest changes quickly 1. Clearly define the role of the business partner.
2. Remove activities from the retained team that block business
All seven areas should be addressed when looking to shift partnering (for example, payroll, financial reporting and Leading international packaging company
performance to the level of a second generation SSC — the regulatory reporting). It is often best to outsource some of
following areas should be prioritised: these last remaining activities. Following a downturn in its sector, the client decided to Ernst & Young was brought in to perform a rapid feasibility
review its finance function in a bid to restructure costs whilst study to assess options that would drive further improvements.
3. Conduct detailed staff impact assessments, develop and
Control and governance deploy training and redeployment initiatives.
also preparing for future growth by building in to the model In a joint effort, the client and Ernst & Young developed a new
greater scalability. The company had previously streamlined its finance operating model based on:
Ensure SSC management are motivated, empowered and
finance function by introducing three country—based shared
supported to deliver an SSC organisation that delivers flexibility ►► Consolidating remaining local transactional activities into
and agility.
Functional and regional scope service centres. A lack of governance and alignment between
one SSC and consolidating country accounting services
Extend functional and regional scope to give the SSC greater the centres meant that the benefits derived from them had
The motivations of the SSC management team should be control over back office operations and reduce regional variation plateaued. ►► Centralising and aligning controlling operations
reviewed to ensure that they are clearly aligned to the objectives that can limit flexibility. ►► Outsourcing major parts of transactional finance using a
of the organisation and SSC. Measures and incentives should be
The ability of an organisation to scale up or down its back office combined near shore/offshore solution
implemented for critical staff to align personal and organisation
objectives. Staff should be empowered to make the changes and operations quickly and in line with changes in revenue is limited by The combination of these measures led to a cost reduction of more
be supported by board level sponsorship to drive through change the scope of the functions and geographies managed by its SSC than 30%, and increased quality, standardisation and scalability.
initiatives. organisation. Where the SSC organisation controls the back office
operations for the majority of functions, processes, geographies
and business units, the control it has over these activities is high.
Retained function Therefore, it is able to adjust the scale of these operations quickly.
Ensure the retained teams are truly freed from traditional,
lower—value activities enabling them to focus on business
SSCs with an objective to increase flexibility should strive to Case study 2
expand their geographical and functional scope as fast as possible.
partnering.
Often, the business case for an SSC includes a plan to free up the
Targeting less traditional functional areas such as IT, and the Global professional services firm
higher value processes such as management reporting or
local ‘retained team’ to become business partners. When properly recruitment, are good initial objectives. Ensuring that global and
implemented, business partners add great value by ensuring This private equity—owned business wanted to redesign its Shortly after the new model was implemented, the global
business unit coverage is complete is also highly recommended.
that high—quality analysis and decision support is available close global operating model (operating in over 22 countries) to financial crisis of 2007 hit this business hard. Revenues declined
to where the organisation needs it. In reality, this objective is support 100% revenue growth over the next two years and a by nearly 50% and the business was close to missing critical
frequently not achieved. The reasons for this include many ‘lower— 25% reduction in the corresponding cost base. banking covenants. One of the main factors that enabled this
value’ activities still being left in local operations; staff not being business to survive was the flexibility it had built into its back
Ernst & Young designed a new agile operating model utilising
trained or redeployed; and the lack of role definition. An analysis and front office operations. It was able to quickly reduce its head
SSCs for finance and customer contact in three regional hubs.
of what the retained team should be focused on versus what they count and cost base in line with declining revenues, maintaining
The model offered the client 25% cost savings and delivered
are actually doing is the first step to the successful implementation margins and cash.
flexibility through the standardisation of core processes,
of business partnering. consolidation of activities into three sites and visibility of The business has now grown back to revenue figures greater
performance. This new structure produced a clearer view of than the period prior to 2007 through mergers, acquisitions and
operations and provided the Board with a platform from which organic growth. Recently, it has been successfully sold by its
to launch new customer solutions. private equity backers to a US firm, and is now quickly integrating
its back and front office operations into the existing SSC model.
required to drive change fast Rapid assessment Diagnostics workshop Action plan
Understanding your current situation and the options you have to
improve quickly is the first step. Ernst & Young’s five week SSC Phase 1 Phase 2 (Workshop 1/2 days)
Rapid Health Check delivers this. Highlighted outputs are: ►► Strategy review: ►► Functional assessment: Attendees Action Plan
determine alignment of interview functional leaders to assess appetite
1. Rapid independent assessment of the current state mapped ►► Functional heads ►► Prioritise transformation
Strategic Direction business and SSC strategies for change
against our maturity framework initiatives, validate with
►► Financial case: ►► SSC leadership
►► Business case review: executive stakeholders
Strategy & Scope
2. Prioritised opportunities for change analyse performance develop directional financial case for increasing ►► Ernst & Young Rapid Health
regional and functional scope ►► Develop 10, 30 and 90 day
3. Alignment of SSC leaders on the required next steps against original Check team
action plans
business case
4. Pragmatic, action orientated 10, 30 and 90 days plans Functional Scope ►► Design long term roadmap
►► Scope analysis:
document full scope and Objectives for transformation
compare to potential scope ►► Assess SSC strategic objectives
Take action
practice and case study database enables real, tangible options compare KPIs/SLAs and complete activity analysis of retained team ►► Agree prioritised next steps
Retained Functions governance approach to
for change to be presented and considered by the SSC leadership ►► Voice of customer:
leading practice
team. Underpinning the approach is the SSC maturity framework capture objectives and requirements through
interviews with sample stakeholders Actions
which is detailed in the Appendix.
►► Retained team interviews: ►► Present key findings and
Control and meet sample retained teams to understand opportunities
Governance performance/issues ►► Discuss and align on the main
issues and opportunities
Richard Keany
Partner, Melbourne
+61 418 813 223
[email protected]
Understanding current performance levels is the An honest, critical evaluation of current performance is necessary to determine how an existing SSC can be developed to better
support a business’s objective to build flexibility into its operating model. The following framework provides a summary of performance
foundation for developing a high performing SSC maturity against each of the categories that a business should focus on when striving to embed flexibility into their organisation.
Functional ►► Limited functional scope of processes that typically ►► Functional scope grown to include some HR ►► Extended functional scope of processes that includes finance, HR, IT ►► Multi—function shared services (finance, HR, IT, procurement, legal,
includes just finance processes in addition to finance and procurement sales and marketing)
scope
►► Low depth of processes within functions (e.g. AP and ►► Processes are offered to an increasing level of ►► An advanced level of complex processes offered within each function ►► Services extended to high value—add processes (e.g., FP&A, PB&F,
AR only for Finance) complexity within functions management accounting, analytics)
Global scope ►► Local, country—focused SSCs in place ►► Regional SSCs providing support for most countries ►► Fully regional model, no country—only SSCs ►► Globally consistent approach for all regions
in a region
►► No linkage between individual centres ►► Some regional consolidation of processes, multi—regional support ►► Connected SSCs provide round—the—clock support
►► Some regions still have country—focused SSCs from single SSC
►► Specialist centres for major transactions (e.g., AP, AR) provide global
►► Regional SSCs not linked service
Retained ►► Limited or no business partnering activity happening ►► Inconsistent and low levels of business partnering ►► Increased level of business partnering activity, with some ►► Retained team focus on leading the business; all low value activities
within the retained team activity in place centres of excellences implemented for certain specialist skills performed in the SSC
functions but not consistently
►► High proportion of low—skilled resources still exist in ►► Increasing proportion of medium—skilled resources ►► Retained team are highly skilled providing true business partnering
retained team in the retained team ►► Retained team increasingly made up of a small number of specialist, (e.g., decision support, investment appraisal, customer analytics)
high—skilled resources
►► More transactional activities transitioned to SSC and ►► Centre of excellence structures in place delivering greater specialism
plans in place to transition more
Control and ►► Few or no KPIs, SLAs or OLAs in place ►► Small selection of KPIs, SLAs, OLAs in place ►► Comprehensive suite of KPIs, SLAs, OLAs in place ►► Common KPIs for SSC and business increase performance visibility
governance ►► Internal SSC perceived as a ‘no alternative, must— ►► SSC produces output that is consistent and reliable, ►► Root—cause drivers for improved business performance are regularly ►► SSC incentivised to improve operational performance and
use’ function that offers little added value but offers little added value identified by SSC business partnering
►► Pricing for SSC is on a cost recovery basis ►► Pricing for SSC is on a process—usage basis ►► Pricing for SSC is underpinned by KPIs and metrics ►► Pricing for SSC linked directly to performance and used to incentivise
behaviours
►► Minimal controls, and overlap between segregation ►► Several high—level controls in place to provide ►► A comprehensive set of controls in place, that flag any level of
of duties oversight on major operational risks within the SSC operational risk within the SSC ►► Global risk and compliance services delivered through
shared services
►► Loose governance structure for operating the SSC ►► Governance structure is in place but shared services ►► Governance is applied actively to shared services, including use of
concepts not yet incorporated metrics and reporting ►► Shared services seen as an integral part of the organisation, regularly
represented at executive meetings
People and ►► Duplication of effort between process teams which ►► Simple processes delivered by single teams for all ►► All processes delivered by single teams for all business units ►► Roles and responsibilities standardised, resources co—located and
are organised by business units for simple processes business units in a region co—managed. All processes delivered by single teams for all business
organisational units globally
►► No talent management in place ►► Some talent management in place, ►► Growing talent management infrastructure
efficiencies but inconsistently applied ►► Advanced talent management programmes to retain the best staff
►► Culture of ‘turn up and do it’ amongst SSC staff ►► Leadership culture developing that links performance directly to
►► Improving culture of taking responsibility service improvement ►► Culture of personal leadership and development with individuals
for service improvement motivated and incentivised to deliver great customer service
IT and ►► Multiple legacy applications ►► Legacy applications integrated into a single location ►► Single platform, accessible locally ►► Single globally—accessible platform
process ►► Processes not standardised ►► Some level of process standardisation ►► Process standardisation within region, but not globally ►► Globally consistent processes
efficiencies ►► Fragmented and misaligned data structures ►► Limited level of coherence between data structures ►► Data structures are consolidated and aligned, but can differ ►► Globally coherent data structures
between regions
►► Inconsistent quality of data ►► Data quality globally governed