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The Business Model Canvas Layout

The Business Model Canvas document outlines Tesla's business model. It identifies Tesla's key partners that supply components, key activities like R&D, vehicle assembly and testing, value propositions of performance, energy efficiency and low cost of ownership, customer relationships of personal assistance and automated services, customer segments of luxury vehicles, key resources of factories and capital, channels of Tesla-owned stores and online sales, cost structure of batteries and components, and revenue streams of vehicle sales, servicing, and charging fees.

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Azwan Wan
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473 views

The Business Model Canvas Layout

The Business Model Canvas document outlines Tesla's business model. It identifies Tesla's key partners that supply components, key activities like R&D, vehicle assembly and testing, value propositions of performance, energy efficiency and low cost of ownership, customer relationships of personal assistance and automated services, customer segments of luxury vehicles, key resources of factories and capital, channels of Tesla-owned stores and online sales, cost structure of batteries and components, and revenue streams of vehicle sales, servicing, and charging fees.

Uploaded by

Azwan Wan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Designed for: Designed by: Date: Version:

The Business Model Canvas


Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

-Baconara Mineral Ltd -R&D -Luxury sedans (Model-S)


Tesla model S: -Personal assistance
-Bosch GmbH (electronics) -Product Testing -Luxury SUVs (Model-X)
-Performance -Automated services
-Valeo SA (components) -Battery manufacture -Premium small sedans (Model-)
-Energy efficiency
-Novem GmbH (trim) -Component sourcing
-Lowest cost of ownership for
-Vehicle assembly
luxury sedan
-Customer test drive program

Key Resources Channels

-Vehicle assembly factories -Tesla-owned retail stores


-Battery factories -Online sales
-Software engineers
-Tesla Brand
-Finantial capital

Cost Structure Revenue Streams

-Battery costs - 62% of total manufacturing cost -Vehicle sales and leasing
-Vehicle component costs -Vehicle servicing
-R&D -Supercharges fees
-Sales and charging locations -Government grants(historical)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

designed by: Strategyzer AG


The makers of Business Model Generation and Strategyzer strategyzer.com

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