Journal of Media Education: January 2016
Journal of Media Education: January 2016
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Bernard Mccoy
University of Nebraska at Lincoln
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The author would like to acknowledge Dr. William E. Rogge, in the Department of Mathematics
at the University of Nebraska-Lincoln, and Dr. John Creswell, Adjunct Professor of Family
Medicine at the University of Michigan, who advised and helped with analysis on some survey
responses in this study.
Abstract
caused by the use of digital devices for non-class purposes. The purpose of the study was to learn
more about Millennial Generation students’ behaviors and perceptions regarding their classroom
uses of digital devices for non-class purposes. The survey included 675 respondents in 26 states.
Respondents spent an average of 20.9% of class time using a digital device for non-class
purposes. The average respondent used a digital device 11.43 times for non-class purposes
during a typical school day in 2015 compared to 10.93 times in 2013. A significant feature of
the study was its measurement of frequency and duration of students’ classroom digital
Introduction
In my first digital distractions study, I noted college students used digital devices such as
smart phones, laptops, tablets, and other information and communication technologies (“ICTs”)
an average of 10.93 times in a typical school day for non-class purposes. In this study we found
that student usage had risen to an average of 11.43 times in a typical school day and resulted in
20.9% of students’ class time being distracted by a digital device. In this previous study, I found
respondents admitted such behavior caused a distraction that could hurt their class performance.
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Such findings come as members of the Millennial Generation continue their rapid
adoption of mobile devices, particularly smart phones. They, and mobile users of all ages, have
benefitted from expanding wireless networks that offer high-speed Internet connections as well
as a growing array of mobile and social media applications to use in their personal lives.
Millennials in particular are spending more time using mobile digital devices because they are
Research over the past decade offers compelling evidence of these emerging trends. In
the Pew Foundation’s “Millennials in Adulthood” report (2014), these so-called “digital natives,”
were described as “the only generation for which these new technologies are not something
they’ve had to adapt to. Not surprisingly, they are the most avid users.” Experian Marketing
Services “Millennials Come of Age,” (2014) report found that having grown up in the age of the
internet and mobile phones, Millennials “account for 41% of the total time Americans spend
The 2015 Digital Marketer noted that “70% of Millennials said they used their mobile
devices from the moment they wake up to when they go to bed.” Smith, Rainie & Zickuhr (2011)
found nearly 100% of college graduate and undergraduate students had Internet access.
Increasingly, that Internet access involves a mobile wireless connection via smart phone, laptop
or tablet. The 2015 Digital Marketer (2015) found 43% of Millennials said a mobile device is
their preferred method for using the Internet. That is more than twice the rate as people age 35
and older.
A Pew Research Center study “Broadband and smart phone adoption demographics”
(2013), found 80% of young adults ages 18-29 owned a smart phone and 95% had a smart phone
and home broadband Internet access. Newswire (2014) cited a Nielsen study that found in the
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second-quarter of 2014, 85% of Millennials aged 18-24 used a smart phone and 86% aged 25-34
own them, an increase from 77% and 80%, respectively, from the second-quarter of 2013.
Millennials are making a faster transition to mobile digital devices, and are using them
more frequently too. In a Gallup survey, Newport (2015) found the “ubiquitous presence” of
smart phones in Americans' lives was especially evident among younger Americans. The Gallup
survey found more than seven in 10 smart phone owners, ages 18-29, check their device a few
times an hour or more often, including 22% who admit to checking it every few minutes. In
noting this behavior, Richter (2015) said; “Interestingly, most smartphone users don’t seem to
consider their device usage excessive. 61 percent of the respondents claim to use their own
device less frequently than the people around them - a misperception that is not entirely unlike
addict behavior.”
Khalaf (2014) used the term “mobile addict” and said this segment is growing the fastest
and consists primarily of consumers ages 13-24. Khalaf also noted that mobile addicts launched
smart phone or tablet apps more than 60 times per day, a growth rate of 123% between 2013 and
2014. Duggan (2015) found the 18-29 age group also had the highest daily percentage
participation rates on social media platforms Facebook, Twitter, Pinterest, and Instagram.
“The 2015 U.S. Mobile App Report,” (2015) noted mobile apps drove a majority of the digital
media time (54%) users spent on mobile devices. The report noted that mobile apps grew 90%
over a two year period and “contributed to 77% of the total increase in time users spent on their
mobile device.”
Smith (2015) analyzed smart phone users and found young smart phone owners were particularly
avid users of social media applications. Fully 91% of smartphone owners ages 18-29 used social
networking apps on their phone at least once during the analysis study period, compared with
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55% of those 50 and older (a 36-point difference). The same may be said of the Millennial
Several studies have found a link between the Millennial Generations’ growing use of
digital tools and the distractions they may cause in educational settings. Kuznekoff, Munz &
Titsworth (2015) examined student mobile phone use in the classroom and found
sending/receiving text messages unrelated to class content negatively impacted learning and
note-taking. Beland & Murphy (2015) studied 91 schools in England where more than 90% of
teen students own mobile phones. The study found test scores were 6.41% higher in schools
where cellphone use was banned. Researchers concluded that mobile phones “can have a
Dahlstrom & Bichsel (2014) found that many college students use mobile devices for
academic purposes but were concerned about their potential for distraction. A phenomenological
study by Flanigan & Babchuk (2015) suggested the temptation and use of social media had
become a prominent aspect of university students’ academic experiences, “both within and
Studies have also revealed concerns by teachers over distractions caused by their students’
growing use of digital devices. Richtel (2012) reported a belief among teachers that constant use
of digital technology hampered their students’ attention spans and ability to persevere in the face
of challenging tasks. A “Children, Teens, and Entertainment Media: The View from the
Classroom” (2012) study found 71% of teachers thought entertainment media (TV shows,
music, video games, texting, iPods, cell phone games, social networking sites, apps, computer
programs, online videos, and websites students use for fun) hurt student attention span
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“somewhat” or “a lot.” About 60% of surveyed teachers said it hindered students’ ability to write
Purcell, et al. (2012) found sharply diverging teacher views in a survey they conducted.
Seventy-seven percent of teachers they surveyed thought the Internet and search engines had a
“mostly positive” impact on student research skills. However, 87% of the respondents believed
digital technologies were creating “an easily distracted generation with short attention spans,”
and 64% said digital technologies did “more to distract students than to help them academically.”
Findings such as these have also involved research involving human behavior and the use of
digital technology.
David et al. (2014), conducted a U.S. study based on self-reports from 992 college
undergraduates regarding their major communication and media activities during a typical day.
The respondents estimated they spent 39 hours a day on communication and media reached
Rideout, Foehr, & Roberts (2010), found a majority of teenagers multitask “most” or “some” of
the time when listening to music (73% of respondents), watching TV (68%), using a computer
(66%), and reading (53%). In the United Kingdom, Ofcom & GfK (2010), note on average, 16-
to 24-year-olds use media 9.5 hours a day, of which 52% involved media multitasking.
multidimensional behaviors. Wang noted: "In some sense, media multitasking exemplifies
multiple challenges facing contemporary society. It is the product of too many goals and not
enough time, too many options and not enough discretion, and a building pressure to be
increasingly productive." Shan, Zheng & Prabu (2016) conducted a study examining the impacts
motivations (social, cognitive, entertainment) tied to these behaviors. The study found student
multitasking involved different, and potentially competing, types of behaviors that had differing
effects (positive, negative, and null) on respondents' perceived social and psychological
wellbeing.
Research has also found that just because a student is multitasking with a digital device in
class doesn’t always mean he or she is being distracted from the teaching and learning taking
place. Sullivan, Johnson, Owens & Conway (2014) identified digital device uses for non-class
purposes as a “low level disruptive behavior” and argue that teachers could benefit from
understanding how the classroom ecology influences student engagement, rather than focusing
on ‘fixing’ unproductive behavior. O’bannon & Thomas (2014) found older teachers were less
likely to own smart phones, and were less supportive and less enthusiastic about the use of
mobile phones in the classroom and the benefits of specific mobile features for school-related
work.
Gebre, Saroyan & Bracewell (2014) found students' cognitive and social engagement in
effective teaching. Findings from a number of studies (Hegedus & Roschelle 2013; Rutten, van
Joolingen & van der Veen 2012), have shown the strategic use of technology tools in
mathematics and science education, in particular, can support the learning of mathematical and
scientific procedures and skills as well as the development of advanced proficiencies such as
Building on prior research, the purpose of this study examines college students’ evolving
uses of digital devices in the classroom for non-classroom related purposes. What impact does
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such behavior have on student learning? What are the perceived advantages and disadvantages of
this behavior, and what policies might effectively limit classroom distractions caused by digital
devices?
Methods
In the spring of 2015, 675 students at American colleges and universities in 26 states
answered 17 survey questions about their classroom use of digital devices for non-class
purposes. Respondents included freshmen, sophomores, juniors, seniors, and graduate students
from Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa,
Illinois, Kansas, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New York, New
Jersey, North Carolina, Ohio, Pennsylvania, South Dakota, Tennessee, Texas, Virginia and
Wisconsin. Most respondents majored in mass communications, but also included students
students, conversations with instructors at U.S. colleges, past research, and literature reviews
suggest student classroom uses of digital devices for non-class purposes causes learning
distractions. This resulted in a research agenda focused on the study of student classroom uses of
digital devices for non-class purposes, and the effects such behavior may have on classroom
learning.
The survey addressed the frequency, duration and intensity of non-class related digital
distractions in the classroom, perceived advantages and disadvantages of using digital devices
for non-class purposes, responses to classroom digital distractions, and policies needed to
address such distractions in the classroom. Ten of the survey’s 17 questions presented
response. Some questions were developed from a 2012 pilot survey of undergraduate mass
communications majors (N=95) at a Midwestern university that identified frequent types of non-
class related digital device behavior and use in classrooms. Other questions were formed after
examining 777 responses in a 2013 survey of students at six U.S. universities on the digital
Institutional Review Board approval was obtained before the survey’s administration. It
included a cover page statement informing students that the survey’s completion and submission
In the spring of 2015, classroom instructors recruited respondents using email and
personal contacts. All respondents were given the option to complete the survey. The survey did
not ask respondents to state their name or institution, but respondent surveys were geo tagged
(state and/or educational institution) by using Internet Protocol (IP) routing addresses associated
with survey responses. Using SurveyMonkey.com as a data collection tool, survey results were
statistically reported and compared with demographic data for gender, age, and year in school.
Results
The survey’s quantitative frequencies results are presented first, followed by a comparison
analysis.
Quantitative Results
Table 1 shows results for the 17 question survey. The last three survey questions were
demographic in nature. Females accounted for 65.4%, and males, 34.6% of survey respondents.
Among the respondents, 11.6% said they were 18-years-old, 23.9% said they were 19-years-old,
23.3% were 20-year-olds, 23.6% were 21-year-olds, and 17.6% of the respondents were 22-year-
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olds. College freshmen accounted for 22.6% of the students, followed by sophomores at 21.4%,
juniors at 24.8%, seniors at 28.2%, and graduate students at 3%. DigiDistractions Q15 Phase
II.pdf & DigiDistractions Q16 Phase II.pdf & DigiDistractions Q17 Phase II.pdf
Students were asked how often they used a digital device during classes for non-
classroom related activities on a typical school day. Of the responses, 34.4% chose “1 to 3 times”
as a response, followed by 28.5% who chose “4 to 10 times.” The remaining student responses
included 21.5% who chose “11 to 30 times,” 12.3% who chose “More than 30 times,” and 3.3%
When we asked students to describe their various uses of digital devices during class for
non-class purposes, “Texting” was the top response at 86.6%. It was followed by “E-mail” at
76.2%, “Checking the time,” at 75%, “Social Networking” at 70.3%, “Web surfing” at 42.5%,
Question 3 asked students what percentage of the class was spent using a digital device for non-
class purposes. The top response was “1-10%” at 41.2%. It was followed by “11-20%” at 19.9%,
Students were asked to choose the three biggest advantages and three biggest
disadvantages to using digital devices in class for non-classroom purposes. The top response for
biggest advantage was “To stay connected” at 63%. It was followed by “Fight Boredom” at
62.9%, “Entertainment” at 46.8%, “Related classwork” at 46.4%, and “In case of emergency” at
37.1%. The biggest disadvantage to using a digital device in class for non-classroom purposes
was “Don’t pay attention” at 89.1%. It was followed by “Miss instruction” at 80.5%, “Distract
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others” at 38.5%, “Get called out by instructor” at 30% and “Lose grade points” at 26.7%.
We asked students to identify how much of a distraction was caused by their own use of
digital devices during class for non-classroom activities. “A little distraction” was the leading
choice at 57.6%. It was followed by “More than a little distraction” at 21.4%, “Big distraction” at
9.4%, “No distraction” at 8.4%, and “Very Big distraction” at 3.1%. DigiDistractions Q6 Phase
II.pdf
When asked to choose how much of a distraction was caused by other student’s use of
digital devices during class for non-classroom activities, the top response was “A little
distraction” at 42%. It was followed by “No distraction” at 39%, “More than a little distraction”
at 13.1%, “Big distraction” at 3.6%, and “Very big distraction” at 1.9%. DigiDistractions Q7
Phase II.pdf
Question 8 asked respondents to choose the types of distractions caused by the use of
digital devices during class for non-class activities. “Visual activity” was chosen by 75% of the
respondents, followed by “Audio activity” at 36.91%, and “It’s not a distraction" at 12.1%.
Question 9 asked students if their instructors have a policy regarding the use of digital
devices in their classrooms. “Yes” was chosen by 71.8% of the respondents, followed by “No” at
28.2%.
When asked which statement they agree with “MOST” regarding classroom uses of
digital devices for non-classroom purposes, 29.6% of the student respondents chose “I can freely
use a digital device without it causing learning distractions,” followed by 26.6% who chose “It's
my choice to use a digital device whenever I feel like using one, ” 19.4% chose ” I don't use
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digital devices because of the classroom learning distractions they may cause,” 12.8% believe
“my use of digital devices outweigh classroom learning distractions they may cause,” and 11.5%
chose “I can't stop myself from using digital devices even if they may cause learning
distractions.”
digital devices. “Yes” was chosen by 52.8% of the respondents, followed by “No” at 32% and
When asked if digital devices should be banned from classrooms, 89.9% of the
respondents said “No,” and 10.18% said “Yes.” DigiDistractions Q9 Phase II.pdf &
DigiDistractions Q10 Phase II.pdf & DigiDistractions Q11 Phase II.pdf & DigiDistractions
digital device for non-class purposes, 77.2% chose “Speak to student.” Other responses were
“Ask student to leave class” at 13.2%, and “Confiscate or turn-off device” at 9.6%.
We asked students which policy they would favor most for students caught using digital
devices in the classroom for non-class purposes. “Warning on first offense followed by
penalties” was the leading response at 65.6%. It was followed by “No warnings or penalty” at
30.5% and “Penalty each time it happens” at 3.8%. DigiDistractions Q14 Phase II.pdf
analysis indicates undergraduates (N=652) were more likely to use digital devices than graduates
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(N=20) during daily classes for non-class activities. INSERT DigiDistractions Q1CompClass
Phase II.pdf
When overall frequency response rates were averaged ((1+3)/2=2, (4+10)/2=7, (11-
30)/2=20.5, 35) and added for each school year, undergraduates used a digital device an average
of 11.67 times during a typical school day for non-class related activities compared to an average
of 7.23 times each class day for graduate students. Combined, undergraduate and graduate
students used a digital device an average of 11.43 times each class day for non-class activities. A
comparison of results between the 2013 and 2015 surveys show students are using digital devices
more frequently (10.93 times each class day in 2013 versus 11.43 times each class day in 2015)
Phase II.pdf
Question 2 comparison analysis indicates females (N=440) were more likely than males
(N=233) (73.3% vs. 64.6%) to use digital devices for non-class related social networking. Males
were more likely than females (47.3% vs. 39.9%) to use digital devices for non-class related web
surfing and (12.8% vs. 8.3%) playing games. INSERT DigiDistractions Q2CompFemale Male
Phase II.pdf
use digital devices than graduates (N=20) during daily classes for non-class activities. When
overall frequency response rates were averaged and added for each school year, undergraduates
used a digital device an average of 21.15% of the time in classes for non-class related activities
compared to an average of 15% of the time for graduate students. Combined, undergraduate and
graduate students (a small sample, N=20) used a digital device an average of 21% of the time for
Comparison analysis on Question 7 indicate females were more likely than males (65.7%
vs. 50.9%) to list some level of distraction caused by another student’s use of digital devices
during class for non-class activities. INSERT DigiDistractions Q7CompFemale Male Phase
II.pdf
Comparison analysis on Question 8 indicates females were more likely than males to
notice visual (78.2% vs. 69.7%) and audio (38.3% vs. 34.2%) distractions caused by the use of
digital devices during class for non-class activities. INSERT DigiDistractions Q8CompFemale
Discussion
experience due to the use of digital devices is increasing. This survey indicates such digital
distractions are often habitual and frequently happen despite an admission by a large majority
(89%) of respondents that this behavior hampers their ability to pay attention in the classroom.
This study expanded on my previous findings with an aim to further quantify the
frequency and duration with which students’ digital device uses cause classroom distractions.
The 2015 survey found the average respondent used a digital device for non-class purposes 11.43
times during school days compared to 10.93 times during school days in the 2013 survey.
2015 survey respondents identified non-class related activities that included texting (86.6%),
emailing (76.2%), and social networking (70.3%). The 2015 study found the duration of such
Respondents said three leading advantages for using digital devices for non-class related
behavior was to stay connected (63%), fight boredom (63%), and for entertainment (47%).
Respondents also admitted such behavior, by themselves and/or students around them, caused
them to not pay attention (89%) and miss instruction (81%) during class.
A large majority (80.5%) of respondents agreed with one of the following statements
• “I can freely use a digital device without it causing learning distractions.” (29.6%)
• “It's my choice to use a digital device whenever I feel like using one.” (26.6%)
• “My use of digital devices outweigh classroom learning distractions they may cause.”
(12.8%)
• “I can't stop myself from using digital devices even if they may cause learning
distractions.” (11.5%)
Such responses may explain why a large majority (90%) of respondents oppose
classroom bans on digital devices while also recognizing the detrimental learning distractions
they may cause. A smaller majority (53%) of respondents favor policies limiting classroom
distractions caused by digital devices. A third of the respondents (32%) oppose such policies and
15% “didn’t know” how they felt about such policies. This suggests students may be receptive to
better clarity and conversations about appropriate and inappropriate classroom uses of digital
devices.
Respondents said fighting boredom (63%) in the classroom was a leading reason they
used digital devices for non-class activities. This suggests a need for students to learn more
effective self-control techniques to keep them focused on the learning at hand in classroom
settings. It also suggests instructors might benefit from learning and experimenting with new
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ways to engage college students in classroom activities that might reduce boredom and minimize
disruptions caused by non-class uses of digital devices. If one were to follow findings by Wang
et al. (2015), digital device distractions may also be minimized by imposing other multitasking
behaviors in classrooms that can more strategically allocate students’ cognitive resources.
A comparison analysis indicated graduate students (7.2 times a day and 15% of class
time) were less likely to use digital devices for non-class purposes than undergraduates (11.7
times a day and 20.9% of class time). This suggests that classroom digital distractions may
lessen with age because older students are better self-regulated learners who are able to block out
distractions in a classroom environment (Pintrich & de Groot, 1990) while they actively engage
One limitation of this result was the small sample (N=20) of graduate student
respondents. Another limitation of this study was the disproportionately larger sample of female
respondents compared to male respondents (65.4% vs. 34.6%). Future research might use larger
samples of graduate students and a more proportionally representative U.S. Census demographic
sample of female and male (50.3% vs 50.7%) respondents to see if they result in different
responses.
Other research might measure the before and after impact of apps (Pocket Points,
Research indicates the rapid adoption and use of digital devices and applications by
Millennials is going to keep growing. It should continue to qualify for future research into the
motives and perceptions that drive respondent behavior. Forecasts by Worldwide Wearables
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(2015), and Meeker (2013), indicate this may especially be the case with near-future growth of
more personal technology devices such as wearables, drivables, flyables, and scannables.
Finally, the results of this and related research by Davis III, Deil-Amen, Rios-Aguilar, &
González Canché (2015), Oh & Reeves (2014), & Van Dusen (2014) raise questions regarding
the on-going need for colleges and universities to provide updated technology, technology
support, and training time for instructors. This may allow faculty and other instructional staff to
more efficiently use technology tools for better student engagement, to lessen digital distractions,
The unique contribution of this study was its measurement of the frequency and duration
identified for engaging in distracting behavior with digital devices they admit may have negative
learning consequences.
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Table One
Table Two