Analysis of Marketing Opportunities for Webtel 0546123908

EXECUTIVE SUMMARY

It is a matter of great experience and privilege for me to place this report before my, who
have been a great guide throughout my project work titled “ANLAYSIS OF
MARKETING OPPORTUNITIES FOR WEBTEL” The project was converted into
reality by collection of numerous primary and secondary data.

This project contains the referral and internal process of the WEBTEL ELECTROSOFT
PVT. LTD. Its products, and collect data-in respect of my objective, result drawn from
the data collected and learning’s. The above mentioned sections have been categorically
to reflect a better understanding.

The project work has been a great experience for me, in fact it was a learning process.
Earlier I was unaware of the marketing of the various software products, and its growth.
But after undergoing this project, I have got in-depth knowledge of it. The language has
been kept simple and the entire discussion has been built on a logical and coherent
outlines.

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Analysis of Marketing Opportunities for Webtel 0546123908

OBJECTIVE OF THE STUDY

1) To know internal process of the webtel electrosoft pvt ltd, its products and collect data
in respect of my objective.

2) To find out whether webtel electrosoft pvt ltd, able to target and attract more people in
the tough competitive market,

3) To find out the current position of webtel electrosoft pvt ltd, in the market,

4) Gauge the consumer sentiment on the various sales promotional strategies provided by
the various software industry players

5) Gather and analyze the future aspirations of the customers with respect to the software

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SCOPE OF THE STUDY

The scope of this study is to observe the degree of satisfaction level of customer facilities
provided by webtel. An attempt will also be made to find out the current position of
webtel in the market and also about the position of other players in the market.

Another purpose of this report is to find out the way people look at webtel software and
tries to find out their opinion about private sector companies. The scope of this topic is
wide enough, so it is difficult to cover the entire topic within stipulate time, but still
whatever can be done towards this effect has been done.

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Analysis of Marketing Opportunities for Webtel 0546123908

LIMITATION OF THE STUDY

1) The study was limited in terms of geographical coverage as it was limited to the city of
Delhi, this makes the findings not fit for other areas.

2) The whole study was completed in a short period of 60 days. It was difficult to cover
large sample.

3) Some dealers gave biased response and did not give importance to the survey. This
may affect the accuracy of the findings.

4) Another limitation is that people don’t take interest in giving their time.

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OVERVIEW OF THE WEBTEL ELECTROSOFT PVT. LTD

Marketing research and consultancy is an old at is be becoming important in day by day.

The activities of market research in selling of various software’s defining us marketing
opportunities and problems, generating and evaluating marketing ideas, monitoring
performance, and understanding the marketing process. At the same time management
consultancy refers to both the industry of, and the practice of, helping organization
improve their performance, primarily through the analysis of existing business problems
and development of plans for improvement. Organizations hire the service of
management consultants for a number of reasons, including gaining external advice,
access to the consultants specialized expertise, or simply as extra temporary help during a
one time project, where the hiring of more permanent employees is not required.
Internship opportunity in a market research and management consultancy house can be
considered a great opportunity for student toms learn some most important and effective
skills.

WEBTEL is India’s Leading ‘e’-regime company engaged in Complete Software

Solutions and Knowledge process Outsourcing Activities. Service edge of Webtel lies in
its Accuracy, Reliability, Timeliness, Confidentiality, Cost Effectiveness, Continuity,
Customer Support and Resource Optimization. This has resulted in a satisfied customer

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base of over 15000 users for our software products which have been widely appreciated
and recommended by reputed Corporate and CA firms.

WEBTEL ELECTROSOFT PVT. LTD. is a company engaged in providing complete

Software and Knowledge Process Outsourcing Solutions and a host of other IT Enabled
Services.

THE EDGE

In a short span of time, the company has been able to make a mark for itself by catering
to the software needs of the professionals and corporate. The service edge of the
Company lies in its accuracy, reliability, timeliness, confidentiality, cost effectiveness,
continuity, customer support and resource optimization. This has resulted in a satisfied
customer base of over 15000 users for our software products. Our software packages
have been widely appreciated and recommended by reputed Companies and CA firms.

MISSION
"To achieve competitive advantage by rapidly delivering cost-effective, advanced, high-
end technology enabled value-added business solutions"
VISION
"Dedicated Towards Making IT a way of Life"
FEW OF ESTEEMED CLIENTS:
Ernst & Young, Deloitte Haskins & Sells, KPMG, A.F. Ferguson & Co.,ACC, SBI,
Flex Industries Ltd., HCL Infinet Ltd., Hindalco, Jindal Group, Pawan Hans Helicopters
Ltd, MTNL, NDTV, NAFED, Central Bank of India, State Bank of Bikaner & Jaipur,
BSES Rajdhani Power Ltd., Delhi Metro Rail Corporation, Idea Cellular Ltd and many

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more....

PRODUCTS OF THE COMPANY

WEB-e-TDS - A Complete TDS/TCS Management & E-Filing Software

WEB-e-TAX - A Complete Software Solution for Preparation & Filing of ITR Forms
1, 2, 3, 4, 5, 6 & 8
DIGITAL SIGNATURE CERTIFICATES - Licensed LRA of MTNL TRUSTLINE.
WEB-e-SECURE - A Complete Software Solution for Data Security and Auto Back
Up.
WEB-D-VAT - A Complete Software Solution for D-VAT Management and E-Filing
Other Products to be launched shortly - Payroll Accounting and many others....

WEB e-TDS
A Complete TDS / TCS MANAGEMENT & E filing Software for Quarterly E-TDS
Returns for UNLIMITED ASSESSEES
With facility to Prepare Electronic & Manual TDS/TCS Returns complying with
Income Tax Department format as Validated by NSDL Utility
DISTINCTIVE FEATURES
Generation of e-TDS Quarterly Returns Preparation of Form 24Q, 26Q, 27Q, 27EQ

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through User Friendly Software. & 27A for paper filing or own use.
Automatic Generation of TDS certificates Easy to fill familiar data entry module which
in Form 16, 12BA, 16AA & 16A. assists error free data punching.
No need to create masters for Employees Import of Masters from other softwares
and Parties every Quarter. (subject to certain conditions).
Import of  data from text/ fvu file Automatic calculation of  Income Tax, TDS
generated from any software. etc.
Autofill facility for data entry of breakup Automatic bifurcation of entries for which
of monthly salary. TDS deposited in 2 or more installments.
Duplication of Non-Salary Payments for Facility to go to Next/ Previous Record to
repetitive entries. check and correct entries.
Error Search & Automatic Validation as
Online Quarterly Return / Challan status.
per NSDL File Validation Utility.
Excellent reports like Party wise and Generation of OLTAS Challan No. 281 and
Section wise Monthly TDS report. its party wise break-up.
Report of Defaults in TDS Deposit & Export of various Reports to Excel for
Issue of Certificates. analysis.
Online e-payment facility Facility of Backup & Restoration of data.
Facility for Live Updates
Single User Edition (can be installed on one PC only)

Multi-User Edition is also available

:
Pentium Processor, 64 MB RAM, 60 MB free Hard Disk space
Windows 98 or higher Operating System, 800x600 Resolution
SERVICES INCLUDE
Telephonic Support and visit by our Marketing Executives at Client Site for demo and
SystemRequirements installation free of cost [ For DELHI and NCR only ].

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Price: Rs. 2150/-(All Inclusive)

WEB-e-TAX
A complete software solution for preparation and filing of income tax cum fringe benefit
tax returns

Facilitates preparation & filing of Form 1, 2, 3, 4, 5, 6 & 8 in paper format and electrinic
format as per e-filing scheme of income tax department.

It is MANDATORY for ALL Cos. and Firms with Tax Audit to file IT Returns
electronically

SALIENT FEATURES
 Generation of Form 1, 2, 3, 4, 5, 6 & 8 in Manual & Electronic format.
 Paper Return of Income & FBT for all forms.
 Computation of Income Tax.
 Computation of Quarterwise Fringe Benefit Tax (FBT).
 Calculation of Minimum Alternative Tax (MAT).
 Preparation of Schedule VI.Balance Sheet & Profit & Loss A/c
 Printing of Challans for Income Tax & FBT
 One Time Creation of Masters
 Reports of Returns Filed, Returns Pending, List of Assessees, Details of
Assessees etc
 Facility to import Balance Sheet / Profit & Loss Account from Excel / Tally

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OPERATING UTILITIES
 Upload Returns electronically as per prescribed format
 Upload Returns electronically as per prescribed format
 Upload Single or Multiple returns.
 Backup & Restoration of Data.
MINIMUM SYSTEM REQUIREMENTS
Pentium Processor, 128 MB RAM, 100 MB Free Hard Disk Space,
Windows XP or Higher Operating System,800X600 Resolution
PRICE (Inclusive of all Taxes)
Rs. 2150/-

WEB-E-SECURE
It is security product for personal computer. A complete software solution for data
security and back up
SALIENT FEATURES
 Auto Backup of any file/folder/program in the same computer or on any other
computer on LAN
 Automatic Login to websites /E-Mail Accounts without the need to
remember/enter user name/password
 Automatic backup of Excel, PowerPoint, PDF Files.
 Automatic Backup of data of different programs e.g. Web-e-TDS , Web-e-TAX,
Tally & Busy etc
 Facility to hide hard-disk drives for personal/confidential data.
 Secure login to avoid unauthorized access to computer
 Block particular Websites/Restrict Internet Access.
 Automatic logout after specified time to prevent misuse.
 Automatic Encryption of confidential/important files/folders to prevent misuse

MINIMUM SYSTEM REQUIREMENTS

Pentium Processor, 128 MB RAM,50 MB Free Hard Disk Space, Windows XP or

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Higher Operating System,800X600 Resolution

PRICE (Inclusive of all Taxes)
Rs. 3950/-

WEB-D-VAT
Complete Software Solution for D-VAT Management and E-Filing
(Facility to prepare Electronic and Manual Returns)

SALIENT FEATURES
 No need to go to Department’s website for Filling Return Online
 Fill D VAT Return Offline. Submit Returns through Web-D-VAT Software
 No need to enter Username and Password on Department’s website.
 Facility to import data from Tally
 Convenient, Fast and Timely Data entry for multiple clients in Web-D-VAT
software even when internet or department website is not working.
 No need to create Client/Party Masters every time
 In-built checks to prevent data entry errors.
 Automatic generation of Monthly, Quarterly, Half-Yearly & Yearly returns, both
electronic & manual.
 Automatic upload of VAT & Central Returns from software
 Automatic generation of forms like DVAT-51, DVAT-55 etc
 Generation of Useful Reports like Received/ Pending C, D, E, F forms etc
 Generation of Consolidated Sales & Tax Summary of various tax periods for
comparison with accounts.
 Efficient and Effective Document Management System to replace manual
records.
 Facility for filing Revised Returns
 Facility for TIN/Dealer Search.
 Facility of Backup/Restoration of Data
 Facility of Live Updates.

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SINGLE USER EDITION (CAN BE INSTALLED ON ONE PC ONLY)

MINIMUM SYSTEM REQUIREMENTS
Pentium Processor, 64 MB RAM, 100 MB Free Hard Disk Space,
Windows XP or Higher Operating System, 800X600 Resolution
PRICE (Inclusive of all Taxes)
Rs. 2150/-

WEB-WB-VAT
A Complete VAT Management & e filing software for West Bengal VAT and CST
Returns
 DISTINCTIVE FEATURES
 Facility of preparation of WB VAT Returns in both electronic and manual
format
 No need to go Department’s website for Filling Returns online.
 Fill WB VAT Returns offline and upload Directly through WEB-WB-VAT
Software
 No need to Create Client/Party master every time
 Facility to import Masters from Tally
 Facilities to prepare TDS returns for VAT.
 Facilities to prepare Profession Tax Return.
 Facility of online submission of requisition for statutory forms
 Facility of import of data through XML Files of WB VAT and CST Returns
 In-built checks to prevent data entry errors
 Generation of various useful reports for comparison with accounts
 Generation of WB VAT, CST and Profession Tax Deposits Challans
 Efficient and Effective Document Management System to replace manual
records
 Facility for filling Revised Returns
 Auto fill of WB VAT Audit Report through WB VAT and CST Returns
 Facility of export Reports into word format so that user can make changes as

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per own convenience

 Generation of Local,Central,Consolidated Sales and Purchase Summary
Monthly and Quarterly
 Easy Access to Act/Rules through Software itself
 Facility for LIVE UPDATES
 Facility for Backup And Restoration of Data

OBTAIN DIGITAL SIGNATURE CERTIFICATES

It is licensed registration authority of mtnl trust for income tax filing, ROC filing, e-
procurment/e-ticketing for railways-e-procurement by government deptt. And for other
purposes at competitive prices and for quick reliable sales and support services.

WHY ONLY WEBTEL ?

Webtel Electrosoft (P) Ltd. is a LICENSED REGISTRATION
AUTHORITY of MTNL TRUSTLINE
 We at Webtel are in tune with the e-initiatives of various government
departments
 We at Webtel are in tune with the e-initiatives of various government
departments
 Our product Web e-TDS Gold Q+ is the most preferred E-TDS software in the
market and is used by more than 10000 users including leading corporates, CA
firms, government organizations, banks etc
 Our Product Web-e-Tax is a software for filing of Income Tax Returns in Form
1, 2, 3, 4, 5, 6 & 8, both manually and electronically.
 Web-e- Secure is another unique product of Webtel which takes care of Data
Security and Auto Back Up. e-revolution has given birth to concerns of safety,
security, privacy and confidentiality of data. Keeping that in mind, we

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developed this utility for Data protection

 Webtel is a Licensed Registration Authority of MTNL for providing Digital
Signature Certificate. Webtel is amongst the top LRAs of MTNL for providing
Digital Signature Certificates

WEBTEL SERVICES FOR DSCs INCLUDE

 Visit by our Marketing Executive for furnishing and collection of requisite
Application Forms for DSCs; Processing of Documents
 Processing of Documents Delivery and Installation of DSCs and
 Delivery and Installation of DSCs and Onsite Support Services
 Onsite Support Services

WEB-E-PAYROLL

A Complete PAYROLL Management Software

Special Attraction: Payroll for Unlimited Assesses

DISTINCTIVE FEATURES
 Powerful and flexible business logics to suit any kind of organization
 Facility to set rules as per your specific requirement
 No need to create masters for Employees and Parties every time.
 Import of Masters from other softwares (subject to certain conditions).
 Generation of ESI, PF & TDS Returns and other statutory records.
 Automatic Generation of TDS certificates in Form 16, 16AA, & 12BA.
 Facility of Overtime Calculation(OT) as per user specified rate.
 Facility of Arrears calculations as per user specified period.
 Facility of Creation of new Earning and Deduction heads.
 Facility of Generation of Salary slips as per user convenience
 Option of recording Daily, monthly attendance.

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 Export of various Reports to Excel for analysis.

 Export of various Reports to Excel for analysis.
 Facility of Backup & Restoration of data.
 Facility for LIVE UPDATES

CA Virtual Office

CA Virtual Office consists of a website of your Firm. This will provide the basic
information    about the firm including details of partners, services provided etc.

Besides, a number of additional facilities are available such as :

 Unique updation facility – Simple facility to update the site i.e. colour scheme,
font, contents etc. on your own without the need for a professional web developer.
 Bulletin – Regular updates on Income Tax, Companies Act, VAT, Service Tax,
Excise, Customs etc. for Notifications, Circulars, News Items with unique & fast
search facility.
 Acts/Rules of – Income Tax, Delhi VAT, Maharashtra VAT, Central Sales Tax,
Right to Information Act (RTI), Central Excise Act etc. with unique & fast search
facility.
 Utilities –
o Rates of Income Tax.
o Rates of NSC Interest.
o ROC Filing Fee.

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o Rates of TDS.
o Cost Inflation Index.
o Last 10 years Gold /Silver Rates.
o Rates of Depreciation under Income Tax Act.
o Rates of Depreciation under Companies Act.
o MICR Codes.
o BSR Codes etc.
 Calculators – NSC, EMI, KVP, FBT, HRA, Tax and other calculators for use by
staff and clients.
 Useful Links for various important websites like www.icai.org, www.icsi.edu,
www.incometaxindiaefiling.gov.in, www.mca.gov.in
 News – Updated National, Business & International News.
 Free 1000 SMS : Through website for important alerts, information about due
dates etc. to clients.
 E- mail Management - 25 Email ids with your domain name. Offline Email
management in Outlook Express also.
 Call Sheet Management – Web enabled updation of work performed by staff at
client site. Helpful in Timely Reporting, Time Management, Billing, Peer review
and Analysis.
 Sample Audit reports, check lists, resolutions etc. for staff.
 E-return intermediary- Can upload all client returns from a single login at
Income Tax e-filing website. Web services of IT department can be integrated
with your website (in due course and at additional cost) to enable upload of
returns from own website.

Technical Specifications

o Dedicated Server.

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o 1 GB Server Space.
o Windows 2003 Server.
o SQL Server 2005 Database.

METHODOLOGY

Primary Data
- Questionnaire
- Personal observation.
The research problem given to us was investigated on the basis of primary data collection
and secondary data collection. I had intervened several people in Delhi. A structured
schedule (questionnaire) was prepared and the relevant information was gathered from
various CA’s and students on the basis of questions of different sorts. Several information
was also gathered from people and other information from website.

Sampling

Sampling is a method by which one can collect the various information about the
Population by just taking its sample. Here the sampling method undertaken was
i) Sample Size – 50

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ii) Elements – CA’s and Students,

iii) Extent – Delhi,
iv) Research Instruction – Questionnaire.

2) Analyzing and Findings:-

Once all the data was collected using the various sources, the findings were analyzed to
figure out various strengths and weaknesses of the system in order to reach to the
conclusion and to recommend possible suggestions for improvement.

DATA ANALYSIS AND DATA INTERPRETATION

Project report and project interpretation are not complete unless and until the data
analysis and data interpretations are interpreted in the true form. In this study of mine, an
attempt has been made to investigate and explore the market changes in terms of its
products. This chapter definitely takes care of the specific interpretations and shall go a
long way in explaining the logic behind the research problem.

Analysis of Change In Customer Behavior

For analyzing the change in customer’s behavior in terms of software’s, I had visited
several dealers.

This can only be done by comparing the data collected from the market in year 2009 with
the data of year 2008.

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The data collected regarding sales of software’s in a month are as follows,

Avg. Sales of Software’s per month in year 2009

Software WEB-e-TDS WEB-e-TAX TOTAL

Total Sales 59 42 101
%age 42% 58%

Avg. Sales of Software’s per month in year 2008

Software WEB-e-TDS WEB-e-TAX TOTAL

Total Sales 65 23 88
%age 73.86% 26.14%

Graphical Representation of Data

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For E-TDS

48%
2009
52% 2008

For E-TAX

35%

2009
2008

65%

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Data interpretation

From the above given data we can make following interpretation.

In the year 2009, sales of E-TDS were 73.86% were as sales of E-TAX were 26.14% and in the
year 2008, sales of E-TDS decreased to 42%, were as sales of E-TAX increased up to 56%, With
this we can make the conclusion that, there is a certain change in customers’ behavior as they
are shifting from E-TDS to E-TAX.

AVG TOTAL SALES PER MONTH

AVG.Total sales per month

59%
41% E-TDS
E-TAX

Data interpretation

From the above data we can make the following interpretation

1. The total sales of software have increased in year 2009 as compared to year 2008.
2. With this we can also conclude that the customers are increasing. There may be various
reasons for this change in customer’s behavior.
a. Increase in customer’s income.
b. Awareness for the latest technologies

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c. Status in society
d. Advertisement

PERCENTAGE CHANGE IN SALES IN THE YEAR 2009-2008

SOFTWARE E-TDS E-TAX

%change 20% 121%

E-TDS
E-TAX

Data interpretation
1. From the above data we can find out the percent shift of E-TDS to E-TAX between years
2009 –2008.

2. There is only 20% increase in sales of E-TDS were as we can see an immense change
sales of E-TAX that is 121%.

3. From here we can also conclude that there is an immense change happening is
consumer’s behavior as the sales of E-TDS is decreasing and sales of E-TAX is increasing.

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4. Also the companies has realized this and they are giving more stress in increasing the
sales of E-TAX as they have realized that this change is the demand of today’s market.

INTERPRETATION DONE FROM QUESTIONAIR

COMPANY E-TDS E-TAX

WEBTEL 65 45
COMPUTECH 45 68
TAXMAN 30 33

70
60
50
40 WEBTEL
30 COMPUTEC
20 H
TAXMAN
10
0
E-TDS E-TAX
Sales of products

From above data we can interpretate that Webtel is leading in their E-TDS with 65 units

where as Computech is leading in E-TAX with 68 units .

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BEHAVIOUR REASONS OF CHANGE IN CUSTOMERS

From past few years, customer’s behavior has been changed due to following reasons-:

 Technology
 Outlook
 Features
 Size service

70
60
50
TECHNOLOG
40 Y
OUTLOOK
30 FEATURES
20 SIZE SERVICE

10
0
E-TDS E-TAX

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COMPANY WHICH IS MORE IN DEMAND

From the questionnaire, I came to know that overall webtel is leading among competitors.
Their competitors are taxman, computech. Computech is leading in some of the products
like E-TAX, WEB-E-SECURE etc due to low price and almost they are giving the same
features. After experiencing low market share of E-TAX, webtel is planning to lower down
their product price.

60

50

40

30 WEBTEL
COMPUTECH
20 TAXMAN

10

0
MARKET
SHARE

COMPANY MARKET SHARES

WEBTEL 50-55%

COMPUTECH 45-50%

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TAXMAN 40-43%

Comparison of Data Collected for year 2009 with year 2008

Avg. monthly sale for year 2008

WEB-E- WEB-E- WEB-D- WEB-M-
Products E-TDS E-TAX MANAGER SECURE VAT VAT WEB-WB-VAT

Total sale 59 42 22 18 10 27 20

Graphical representation

60

50

40

30
TOTAL
20

10

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Avg. monthly sale for year 2009

WEB-E- WEB-E- WEB-D- WEB-M- WEB-WB-
PRODUCT E-TDS E-TAX MANAGER SECURE VAT VAT VAT

TOTAL 65 23 24 34 18 27 22

Graphical representation

70
60
50
40
30 TOTAL
20
10
0

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Percentage difference between sales in year 2009 – 2008

WEB-E- WEB-E- WEB-D- WEB-M- WEB-WB-

PRODUCT E-TDS E-TAX MANAGER SECURE VAT VAT VAT

% CHANGE 82% -9% 9% 89% 44% 0% 9%

Graphical representation

90%
80%
70%
60%
50%
40%
30% CHANGE
20%
10%
0%
-10%
. . ... ... ...
TDS AX E -.. E -.. D M
E- -T - - -
B- B-
W
E EB EB EB E E
W W W W W

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Data interpretation
From the above data, we can easily make the following interpretation.

1. Sales of E-TDS have increased from year 2009 to 2008. In year 2009 sales of E-TDS was
65 units were as in year 2008 it was 59 units.
2. We can also see there has been increase of E-TDS of 82% in year 2009.
3. From the above data we can also see that there has been decrease in sales of E-TAX. In
year 2009 the sales of E-TAX was 23 units were as in year 2008 the avg. monthly sales is
42 units.
4. There is a decrease of -9% in sales of E-TAX.
5. Sales of WEB-E-SECURE have also increase in year 2009. In year 2008 sale of WEB-E-
SECURE was 18 units were as in year 2009 avg. sales per month is 34 units.
6. We can see an increase of sales by 89% in year 2008.
7. Sales of WEB-D-VAT have also increased in year 2009. In year 2008 it had monthly sales
of 10 units were as in year 2009 its sales was 18 units.
8. Its sales increased by 44% in year 2009.
9. There has been certain increase in sales of WEB-WB-VAT. In year 2008 sales of WEB-
WB-VAT were 20 units. In year 2008 its sales increased to 22 units.

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Competitive analysis of the Software industry:

The software market is marked by heavy competition, with the major players in the
market being the national and the multinational companies. These companies have off
lately started aggressive marketing of their product and provide a variety of features to
their customers. Some of the major benefits for the customers for heavy sales
promotional strategy are:

 Value added services: With the wide reach of the software industry, the
customer gets an easy access throughout the country with the help of the
dealership services.
 Safety: A lot of safety facility is provided to the customer like insurance.
 Easy Payment: various companies are providing several EMI schemes.

 Loans: Easy loans for products and other special purpose become available to the
customer.

 The major competitors in this industry are:-

1. COMPUTECH

2. TAXMAN

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Analysis of Marketing Opportunities for Webtel 0546123908

SWOT ANALYSIS

STRENGTHS WEAKNESSES

 Strong Brand Image  Rigid Eligibility Criteria

 Dedicated sales team  Weak Customer Relations
 Value added services. Management
 Price flexibility  Centralized Structure

OPPORTUNITIES THREATS

 Presence of very strong

 Large Untapped Market.
competitors.
 Distinguishable product.
 Aggressive marketing by
 Growth in economy
competitors.

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Analysis of Marketing Opportunities for Webtel 0546123908

 New trend in technology

 Poor infrastructure

CONCLUSION

“As the time passes changes are bound to happen”.

Webtel should increase its reach through opening of more branches and employing more
talented and skilled advisors because lack of good and honest advisors is the basic loop
hole in the market, due to which people losing trust on them.

With the late entry in this sector, company will face tough competition; therefore it needs
to increase its promotion through various tools such as advertisement and publicity.

The company should give more practical training to the new agents so that they can
handle customers easily.

Lastly I would like to conclude by stating that this job training of ours remained quite
enriching in terms of market knowledge, customer’s behavior and competitive market
analysis. Hopefully this training of mine should serve as a stepping-stone in my career.

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Analysis of Marketing Opportunities for Webtel 0546123908

FINDINGS

 There is a large opportunity for WEBTEL in the market

 During the survey it was found that still there are 20-30% people who have not even
know the name of webtel.

 We perceived as an expensive software selling product

 The primary parameter for purchase is price and secondary Customer Support

 Some of the people also download software from the NSDL site and some file their
return online.

 There is lack of Sales Promotional Activities i.e. free demo CD’s, more exhibition of
software so that more people became aware of it .

 Computech is main competitor and strategically follow some of the similar strategy
what webtel follows

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SUGGESTIONS

While working in the Webtel Electrosoft Pvt. Ltd as a summer trainee, I have noticed that
there is something that acts as an obstacle in the path of success. In that context I would
like to give my suggestions which are as follows-:

 The company need to work more upon quality control as during survey I found
that most of our clients are not fully satisfied.
 The company needs to organize some sort of culture programmers, as it helps in
maintaining good environment inside the organization.
 The company needs to work more upon maintaining the good coordination
between the management and the workforce, as I found less coordination between
the management and the workers.

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BIBLIOGRAPHY

1. Kotler Philip and Keller Lane Kelvin, Marketing Management, New Delhi,
Pearson Education, 2006, pg 15-20.
2. Ramaswamy V S and Namakumari S, Marketing Management, New Delhi,
Macmillan Business Books, 2007, pg 5-10
3. www.thehindubusinessline.com, No Choice but to e-comply, R Anand, 25.08.09
4. Gupta S.L, Service marketing , New Delhi, Galgotia Publication, 2009,pg 497-
498
5. www.wikipedia.org, Theoretical scope, 25.08.09
6. www.tutor2u.net, Promotional Strategies, 26.08.09

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ANALYSIS HAS BEEN DONE ON THE BASIS OF THE FOLLOWING

QUESTIONNER

I. Sample of question asked to all the CLIENTS in Delhi.

FOR E-TDS

1. What is the preferred company when it comes to E-TDS?

a. Webtel
b. Computech
c. Taxman
2. Which company is having the best sales in your outlet?
(Choose from the above listed companies)

3. Do you see any changes in customer’s behavior in past few years?

4. If yes, what type of changes? In terms of

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Analysis of Marketing Opportunities for Webtel 0546123908

a. Technology
b. Outlook
c. Features
d. Size service
5. Out of the two which one is more in demand?
a. Webtel
b. Computech
6. Are the companies able to fulfill the demand of consumers in time?
a. Yes
b. No.
7. Are there any other features that the customers are demanding for?
8. If ‘yes’ specify?
(Thank you for your valuable time and support)

FOR E-TAX

1. What are the preferred companies when it comes to E-TAX?

a. Webtel
b. Computech
c. Taxman
2. Which company is having the best sales in your outlet?
(Choose from the above listed companies)

3. Do you see any changes in customer’s behavior in past few years?

4. If yes, that type of changes? In terms of
a. Technology
b. Outlook

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Analysis of Marketing Opportunities for Webtel 0546123908

c. Features
d. Size service
5. Are the companies able to fulfill the demand of consumers in time?

e. Yes
f. No.
6. Are there any other features that the customers are demanding for?

7. If ‘yes’ specify?

(Thank you for your valuable time and support)

II. Sample of questioner prepared to know the average sales of various

companies in different outlets of Delhi.

Questioner format

NAME OF THE CLIENT:

ADDRESS:

PHONE NUMBER:

_____________________________________________________________________

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Analysis of Marketing Opportunities for Webtel 0546123908

AVG. SALES PER MONTH OF THE FOLLOWING

WEBTEL COMPUTECH TAXMAN

THANK YOU FOR YOUR VALUABLE TIME AND CO-OPERATION

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