H.J. Heinz Company Brands v. Real Good Food Company - Complaint
H.J. Heinz Company Brands v. Real Good Food Company - Complaint
:
H.J. HEINZ COMPANY BRANDS LLC, :
: Civil Action No. ____________
Plaintiff, :
:
v. : COMPLAINT AND
: JURY DEMAND
REAL GOOD FOOD COMPANY, LLC, :
:
Defendant. :
COMPLAINT
Plaintiff H.J. Heinz Company Brands LLC (“Plaintiff” or “Kraft Heinz”), by and through
its undersigned counsel, for its Complaint against Defendant Real Good Food Company, LLC
dilution, false designation of origin and unfair competition arising out of Defendant’s unauthorized
use of marks that are identical and/or confusingly similar to Kraft Heinz’s POPPERS trademarks
to promote and sell frozen appetizers and other food products in a way that has caused and/or is
PARTIES
4. This Court has jurisdiction over this action pursuant to 28 U.S.C. § 1331 (federal
question) and 28 U.S.C. § 1338(a) (trademarks) because the parties’ dispute arises under the
federal Lanham Act, 15 U.S.C. § 1051 et seq. This Court also has diversity jurisdiction over this
action insofar as the matter in controversy exceeds the sum or value of $75,000, exclusive of
interest or costs, and is between citizens of different states as provided in 28 U.S.C. § 1332(a)(1).
This Court further has supplemental jurisdiction over Kraft Heinz’s state law claims under
28 U.S.C. § 1367(a) because those claims are so related to the federal claims in the action that they
5. This Court has personal jurisdiction over Defendant because, among other things,
Defendant regularly conducts business in this judicial district through its advertising and sale of
substantial part of the events or omissions giving rise to the claim occurred in this district.
FACTUAL BACKGROUND
7. For more than a century, Kraft Heinz, now a subsidiary of The Kraft Heinz
Company, has owned and marketed some of the most famous household food product brands in
the country.
8. Among its many brands, Kraft Heinz owns multiple POPPERS and POPPER-
formative trademarks and trademark registrations (collectively the “POPPERS Marks”), which are
used to market and sell a variety of frozen appetizers and other food products. Kraft Heinz’s
federal registrations for its POPPERS Marks include the following (copies of corresponding
trademark registration certificates are attached and made a part hereof as Exhibit A):
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a. POPPERS (Reg. No. 1922249), in connection with “coated and breaded vegetable
primarily of vegetables, pork and/or cheese, not including shrimp,” registered December
9. Since at least November 1992, Kraft Heinz has licensed its POPPERS Marks to,
among others, its parent, Kraft Heinz Foods Company, for use in connection with the advertising,
promotion and sale of a variety of breaded and/or frozen appetizers and other food products in
grocery stores and other retailers in this judicial district and throughout the United States, including
POPPERS-branded products marketed by Kraft Heinz Foods Company under the TGI FRIDAY’S
house brand pursuant to a license with the TGI Friday’s restaurant company.
10. Kraft Heinz also licenses its POPPERS Marks to international food company
McCain Foods for use in connection with the marketing and sale of breaded and/or frozen
appetizers and other food products in the foodservice industry throughout the United States.
11. Kraft Heinz and its licensees have invested millions of dollars in advertising,
promoting and marketing high quality food products under the POPPERS Marks. Indeed Kraft
Heinz Foods Company spends more than $1 million per year marketing its TGI FRIDAY’S line
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of frozen food products, including the TGI FRIDAY’S POPPERS products. As a result, Kraft
Heinz has developed considerable consumer goodwill and valuable rights in the POPPERS Marks.
12. The fame and success of the POPPERS Marks is evidenced by, among other things,
Kraft Heinz Foods Company’s annual sales of POPPERS-branded products, which have exceeded
13. The fame and success of the POPPERS Marks is further evidenced by the extent to
which Kraft Heinz, through its licensees, has achieved widespread distribution for POPPERS-
branded products in retail stores throughout the country. One of the most important measures of
product success in the retail food industry is what is known as “%ACV Distribution” (or
“%ACV”), which reflects the percentage of stores selling a particular product, weighted based on
the size of the store (as measured by the store’s annual sales of all products that it sells, or its “All
Commodity Volume”). See generally, e.g., Robin Simon, “The 2nd Most Important Measure: %
ACV Distribution,” CPG Data Tip Sheet (Nov. 7, 2012) (available online at
distribution.
14. Kraft Heinz zealously defends its rights in the POPPERS Marks, taking action
whenever appropriate to stop any unlicensed uses of the POPPERS Marks and/or any confusingly
similar marks.
15. Kraft Heinz recently learned that Defendant has begun selling frozen snack and
appetizer products using counterfeit and/or infringing POPPERS marks, long after Kraft Heinz’s
first use in commerce of its POPPERS Marks for the same and similar products. Appended hereto
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as Exhibit B are current images from Defendant’s website displaying its POPPERS-branded
products.
16. Defendant sells its frozen snack and appetizer products branded with counterfeit
and/or infringing POPPERS marks in grocery stores and other retailers in this judicial district and
throughout the United States. By way of example, attached hereto as Exhibit C is a current image
Pittsburgh-area stores.
17. Defendant marks its counterfeit and/or infringing POPPERS-branded products with
a “TM” symbol, thereby representing to the public – falsely – that Defendant has trademark rights
18. Defendant has actual knowledge of Kraft Heinz’s POPPERS Marks. Indeed, on its
products with POPPERS-branded appetizers sold by TGI Fridays pursuant to a license from Kraft
19. Defendant does not have, nor has it ever had, a license from Kraft Heinz to use the
POPPERS Marks.
20. By letters dated January 14, 2019 and March 20, 2019 (copies appended hereto as
Exhibits F and G, respectively), Kraft Heinz demanded that Defendant cease its unauthorized use
21. Defendant has refused to cease its use of the counterfeit and/or infringing
POPPERS Marks and continues to promote and sell its infringing products.
22. Defendant’s use of counterfeit and/or infringing POPPERS marks to promote and
sell frozen snack and appetizer products has caused and/or is likely to cause consumer confusion
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regarding the source or origin of Defendant’s products and/or regarding some affiliation between
23. Defendant has used, and continues to use, its counterfeit and/or infringing
POPPERS marks in knowing, deliberate and willful disregard of Kraft Heinz’s rights in its
POPPERS Marks.
COUNT I
FEDERAL TRADEMARK COUNTERFEITING
(15 U.S.C. §§ 1114)
24. Kraft Heinz restates and incorporates by reference the averments set forth in
25. Defendant has used, and continues to use, counterfeit POPPERS marks that are
identical to and/or indistinguishable from Kraft Heinz’s registered POPPERS Marks to promote
and sell frozen appetizers and other food products that are identical and/or substantially similar to
the products sold by Kraft Heinz (through its authorized licensees) under the registered POPPERS
Marks.
26. Kraft Heinz possesses valid and superior rights in its registered POPPERS Marks.
27. Kraft Heinz has never licensed or otherwise authorized Defendant to use any of the
POPPERS Marks.
28. At the time it commenced its use of counterfeit POPPERS marks, Defendant had
both actual and constructive notice of Kraft Heinz’s existing and superior rights to the registered
POPPERS Marks.
29. Defendant markets its counterfeit POPPERS-branded products to the same class of
consumers, in the same channels of trade, as those to which and in which Kraft Heinz, through its
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30. Defendant’s use of POPPERS marks that are identical to and/or indistinguishable
from Kraft Heinz’ POPPERS Marks, to sell identical or substantially similar types of goods to the
same classes of consumers in the same channels of trade, has caused and/or is likely to cause
confusion, mistake, and deception among consumers, leading them to believe, falsely, that
Defendant’s goods are those of, sponsored or approved by, and/or in some way connected with
Kraft Heinz, to the irreparable injury of Kraft Heinz and the public. Despite such a likelihood of
public confusion, mistake, or deception, Defendant has continued to use and is presently using its
counterfeit POPPERS marks, disregarding Kraft Heinz’s demands that Defendant cease this
activity.
31. Through its use of counterfeit POPPERS marks, Defendant willfully has sought to
misappropriate Kraft Heinz’s rights in its registered POPPERS Marks and the valuable goodwill
32. Defendant’s wrongful use of counterfeit POPPERS marks has caused irreparable
harm to Kraft Heinz, and will continue to cause such harm unless enjoined.
COUNT II
FEDERAL TRADEMARK INFRINGEMENT
(15 U.S.C. §§ 1114 and 1125(a))
33. Kraft Heinz restates and incorporates by reference the averments set forth in
34. Defendant has used, and continues to use, POPPERS marks that are confusingly
similar to Kraft Heinz’s POPPERS Marks to promote and sell frozen appetizers and other food
products that are identical and/or substantially similar to the products sold by Kraft Heinz, through
35. Kraft Heinz possesses valid and superior rights in its POPPERS Marks.
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36. Kraft Heinz has never licensed or otherwise authorized Defendant to use any of the
POPPERS Marks.
37. At the time it commenced its use of confusingly similar POPPERS marks,
Defendant had both actual and constructive notice of Kraft Heinz’s existing and superior rights to
38. Defendant markets its confusingly similar POPPERS-branded products to the same
class of consumers, in the same channels of trade, as those to which and in which Kraft Heinz,
39. Defendant’s use of POPPERS marks that are confusingly similar to Kraft Heinz’
POPPERS Marks, to sell identical or substantially similar types of goods to the same classes of
consumers in the same channels of trade, has caused and/or is likely to cause confusion, mistake,
and deception among consumers, leading them to believe, falsely, that Defendant’s goods are those
of, sponsored or approved by, and/or in some way connected with Kraft Heinz, to the irreparable
injury of Kraft Heinz and the public. Despite such a likelihood of public confusion, mistake, or
deception, Defendant has continued to use and is presently using its confusingly similar POPPERS
marks, disregarding Kraft Heinz’s demands that Defendant cease this activity.
40. Through its use of confusingly similar POPPERS Marks, Defendant willfully has
sought to misappropriate Kraft Heinz’s rights in its registered POPPERS Marks and the valuable
41. Defendant’s wrongful use of confusingly similar POPPERS marks has caused
irreparable harm to Kraft Heinz, and will continue to cause such harm unless enjoined.
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COUNT III
FEDERAL UNFAIR COMPETITION,
FALSE REPRESENTATION AND FALSE DESIGNATION OF ORIGIN
(15 U.S.C. § 1125(a))
42. Kraft Heinz restates and incorporates by reference the averments set forth in
43. Defendant’s use of POPPERS marks that are confusingly similar to Kraft Heinz’s
POPPERS Marks, as described above, actually deceive and/or are likely to deceive consumers into
believing, falsely, that Defendant’s products are those of, sponsored or approved by, or are in some
way connected with Kraft Heinz, all to the irreparable injury of Kraft Heinz and the public.
44. Defendant’s wrongful conduct constitutes federal unfair competition in the form of
passing off, false representation, false advertising, and false designation of origin, all in direct
46. Defendant’s wrongful use of confusingly similar POPPERS marks has caused
irreparable harm to Kraft Heinz, and will continue to cause such harm unless enjoined.
COUNT IV
FEDERAL DILUTION
(15 U.S.C. §1125(c))
47. Kraft Heinz restates and incorporates by reference the averments set forth in
49. Defendant’s use of POPPERS marks began after Kraft Heinz’s POPPERS Marks
became famous.
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50. Defendant’s use of POPPERS marks is likely to cause dilution by blurring and/or
51. Defendant’s wrongful use of POPPERS Marks in violation of federal law has been
52. Defendant’s wrongful use of POPPERS marks has caused irreparable harm to Kraft
COUNT V
COMMON LAW TRADEMARK INFRINGEMENT
53. Kraft Heinz restates and incorporates by reference the averments set forth in
54. Defendant’s wrongful use of POPPERS marks that are identical and/or confusingly
similar to Kraft Heinz’s POPPERS Marks has caused and/or is likely to cause consumer confusion,
55. Defendant’s use of infringing POPPERS marks has been and continues to be
willful.
56. Defendant’s use of infringing POPPERS marks has caused irreparable harm to
Kraft Heinz, and will continue to cause such harm unless enjoined.
COUNT VI
STATE LAW DILUTION
(54 PA. C.S.A. § 1124)
57. Kraft Heinz restates and incorporates by reference the averments set forth in
58. Kraft Heinz’s POPPERS Marks are famous and distinctive in this Commonwealth.
59. Defendant’s use of POPPERS marks began after Kraft Heinz’s POPPERS Marks
became famous.
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60. Defendant’s use of POPPERS marks is likely to dilute the distinctive quality of
61. Defendant’s wrongful use of POPPERS Marks has been and continues to be willful.
62. Defendant’s wrongful use of POPPERS marks has caused irreparable harm to Kraft
WHEREFORE, Plaintiff H.J. Heinz Company Brands LLC respectfully requests that this
owners, employees, representatives and attorneys, and all others acting under or in
concert with Defendant, or with any of them, from using the designation POPPERS
or any colorable imitation thereof, either separately or together with other words,
with the promotion, advertising, marketing and or sale of (a) frozen appetizers
3. Commanding Defendant and its agents, employees, representatives, and all others
acting under their direction or control or in concert with them, or any of them, to
containers, tags, advertising and/or promotional materials, and any and all other
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materials which bear one or more of Plaintiff’s POPPERS Marks and/or any
4. Directing Defendant to file with this Court and to serve on Plaintiff within thirty
(30) days after service of a final injunction a report, in writing and under oath,
setting forth in detail the manner and form in which Defendant has complied with
5. Granting to Plaintiff all remedies permissible under 15 U.S.C. § 1117 for trademark
6. Awarding Plaintiff such other and further relief as the Court may deem proper.
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EXHIBIT A
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From: [email protected]
Sent: Friday, October 30, 2015 11:00 PM
To: [email protected]
Subject: Official USPTO Notice of Acceptance and Renewal Sections 8 and 9: U.S. Trademark RN 1922249: POPPERS
The registration will remain in force for the class(es) listed below for the remainder of the ten-year period, calculated from the registration date, unless canceled by
an order of the Commissioner for Trademarks or a Federal Court.
Class(es):
029
TRADEMARK SPECIALIST
POST-REGISTRATION DIVISION
571-272-9500
WARNING: Your registration will be canceled if you do not file the documents below during the specified time periods.
What and When to File: You must file a declaration of use (or excusable nonuse) and an application for renewal between every 9th and 10th-year period, calculated from the
registration date. See 15 U.S.C. §§1058, 1059.
The above documents will be considered as timely if filed within six months after the deadlines listed above with the payment of an additional fee.
***The USPTO WILL NOT SEND ANY FURTHER NOTICE OR REMINDER OF THESE REQUIREMENTS. THE REGISTRANT SHOULD CONTACT THE USPTO ONE
YEAR BEFORE THE EXPIRATION OF THE TIME PERIODS SHOWN ABOVE TO DETERMINE APPROPRIATE REQUIREMENTS AND FEES.***
To view this notice and other documents for this application on-line, go to http://tdr.uspto.gov/search.action?sn=74440781. NOTE: This notice will only be available on-line the
next business day after receipt of this e-mail.
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From: [email protected]
Sent: Tuesday, January 16, 2018 11:01 PM
To: [email protected]
Subject: Official USPTO Notice of Acceptance/Acknowledgement Sections 8 and 15: U.S. Trademark RN 4072427: POPPERS
The registration will remain in force for the class(es) listed below, unless canceled by an order of the Commissioner for Trademarks or a Federal Court, as long as
the requirements for maintaining the registration are fulfilled as they become due.
Class(es):
029
TRADEMARK SPECIALIST
POST-REGISTRATION DIVISION
571-272-9500
WARNING: Your registration will be canceled if you do not file the documents below during the specified statutory time periods.
What and When to File: You must file a declaration of use (or excusable nonuse) and an application for renewal between the 9th and 10th years after the registration date.
See 15 U.S.C. §§1058, 1059.
What and When to File: You must file a declaration of use (or excusable nonuse) and an application for renewal between every 9th and 10th-year period, calculated from the
registration date. See 15 U.S.C. §§1058, 1059.
The above documents will be considered as timely if filed within six months after the deadlines listed above with the payment of an additional fee.
***THE USPTO IS NOT REQUIRED TO SEND ANY FURTHER NOTICE OR REMINDER OF THESE REQUIREMENTS. THE OWNER SHOULD CONTACT THE USPTO
ONE YEAR BEFORE THE EXPIRATION OF THE TIME PERIODS SHOWN ABOVE TO DETERMINE APPROPRIATE REQUIREMENTS AND FEES.***
To view this notice and other documents for this registration on-line, go to
https://tsdr.uspto.gov/#caseNumber=78287014&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=documentSearch NOTE: This notice will only be
available on-line the next business day after receipt of this e-mail.
* For further information, including information on filing and maintenance requirements for U.S. trademark applications and registrations and required fees,
please consult the USPTO website at https://www.uspto.gov/trademark/ or contact the Trademark Assistance Center at 1-800-786-9199.
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From: [email protected]
Sent: Thursday, January 18, 2018 11:01 PM
To: [email protected]
Subject: Official USPTO Notice of Acceptance/Acknowledgement Sections 8 and 15: U.S. Trademark RN 4072428: POPPERS (Stylized/Design)
The registration will remain in force for the class(es) listed below, unless canceled by an order of the Commissioner for Trademarks or a Federal Court, as long as
the requirements for maintaining the registration are fulfilled as they become due.
Class(es):
029
TRADEMARK SPECIALIST
POST-REGISTRATION DIVISION
571-272-9500
WARNING: Your registration will be canceled if you do not file the documents below during the specified statutory time periods.
What and When to File: You must file a declaration of use (or excusable nonuse) and an application for renewal between the 9th and 10th years after the registration date.
See 15 U.S.C. §§1058, 1059.
What and When to File: You must file a declaration of use (or excusable nonuse) and an application for renewal between every 9th and 10th-year period, calculated from the
registration date. See 15 U.S.C. §§1058, 1059.
The above documents will be considered as timely if filed within six months after the deadlines listed above with the payment of an additional fee.
***THE USPTO IS NOT REQUIRED TO SEND ANY FURTHER NOTICE OR REMINDER OF THESE REQUIREMENTS. THE OWNER SHOULD CONTACT THE USPTO
ONE YEAR BEFORE THE EXPIRATION OF THE TIME PERIODS SHOWN ABOVE TO DETERMINE APPROPRIATE REQUIREMENTS AND FEES.***
To view this notice and other documents for this registration on-line, go to
https://tsdr.uspto.gov/#caseNumber=78287041&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=documentSearch NOTE: This notice will only be
available on-line the next business day after receipt of this e-mail.
* For further information, including information on filing and maintenance requirements for U.S. trademark applications and registrations and required fees,
please consult the USPTO website at https://www.uspto.gov/trademark/ or contact the Trademark Assistance Center at 1-800-786-9199.
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EXHIBIT B
7/10/2019 Chicken Poppers – Real Good Foods
Case 2:19-cv-00915-CRE Document 1-2 Filed 07/26/19 Page 2 of 5
STUFFED CHICKEN
ITALIAN ENTREES
BREAKFAST SANDWICHES
PERSONAL CAULIFLOWER
CRUST PIZZAS
ENCHILADAS
BACK TO PRODUCTS
REAL GOOD POPPERS
Chicken Poppers
ADD TO CART
Nutritional info
Related products
Artichoke & Cheese Real Jalapeño & White Bacon & Cheddar Real Real Good Poppers Mixed
Good Poppers Cheddar Real Good Good Poppers Case – 4 Pepperoni, 4
Poppers Jalapeño
- 1 + - 1 +
- 1 + - 1 +
ADD TO CART ADD TO CART
ADD TO CART ADD TO CART
NUTRITION NUTRITION
NUTRITION NUTRITION
FIND A STORE
WE'RE AVAILABLE LOCALLY,
FIND A STORE NEAR YOU.
https://www.realgoodfoods.com/product/poppers/ 2/4
7/10/2019 Chicken Poppers – Real Good Foods
Case 2:19-cv-00915-CRE Document 1-2 Filed 07/26/19 Page 4 of 5
US
VS
THEM
LEARN MORE
FAQs
FAQs
Where are the carbs?:
We use all natural, antibiotic free chicken breast and Parmesan to make our crust or tortilla
shells instead of ~our, corn, or rice. You’ll never }nd preservatives or weird sounding
ingredients in our items. That’s how we make delicious REAL food with lots of protein and
almost no carbs or sugar. Real Food you feel good about eating. Full list of ingredients can be
found at www.realgoodfoods.com/productpage/
We have over 5,000 retail locations in almost every major city. Some of larger customers
include Kroger, Walmart, CVS, Ralph’s, QFC, Fred Meyer, Smith’s, Fry’s, Vitamin Shoppe, and
more. Find a store near you at www.realgoodfoods.com/store-locator/
Shipping FAQs:
All prices include FREE shipping. Orders are processed immediately and shipped FedEz on
the next available ship date with 2-day Priority shipping. For Example; If an order is placed on
a Tuesday, the order would ship Wednesday for Friday. Only exception; If an order is placed
on a Thursday, Friday or Saturday, the order will be shipped the following Monday for
Wednesday as we do not ship over the weekends.
Unfortunately, our smallest order quantity is 2 cases (12 pizzas). The cost to ship frozen is
prohibitive and the pricing for less than 12 pizzas would be unreasonable – However, we
OFFER a SATISFACTION GUARANTEE as we are con}dent you will LOVE our pizzas!
We will send a FedEx tracking number once the order has been shipped.
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7/10/2019 Chicken Poppers – Real Good Foods
Case 2:19-cv-00915-CRE
We deliver Document
Monday through Saturday to residential1-2 Filed 07/26/19 Page 5 of 5
addresses,
We ship anywhere within the continental United States – We do NOT ship to Hawaii, Alaska,
or Canada.
Pizzas are individually ~ash frozen to preserve freshness, shrink wrapped, and enclosed in
our pizza boxes. Pizzas are shipped in a cooler with dry ice to keep frozen. If some dry ice
remains in the package. DO NOT TOUCH WITH BARE HANDS.
How do I store my Pizza and how long will it last in the freezer?
Place in the freezer immediately after package is received. Our pizzas have a 365 day frozen
shelf life – best by date is also listed on the carton.
REUSE IT! We always try our best to minimize our ecological footprint, however, ion order to
get you our delicious Pizza we have to count on you to help us reuse and recycle. Thank you
in advance!
If for whatever reason you are not satis}ed with our pizzas (Crazy…we know!!!), we will offer
you a refund up to $69.99 (our minimum order size). We will provide a FedEx shipping label
for you to return the remaining pizzas and require a survey to be completed.
email address
SIGN UP
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Case 2:19-cv-00915-CRE Document 1-3 Filed 07/26/19 Page 1 of 3
EXHIBIT C
7/10/2019 Where to Buy – Real Good Foods
Case 2:19-cv-00915-CRE Document 1-3 Filed 07/26/19 Page 2 of 3
NEW Stuffed
Chicken Breasts
Available Now in Publix Super
Markets.
Walmart
250 SUMMIT PARK DR
PITTSBURGH PA 15275
9.7 mi
Directions
Walmart
2010 VILLAGE CENTER DR
TARENTUM PA 15084
12.8 mi
Directions
Walmart
Report
Map data a map
©2019 error
Google
7500 UNIVERSITY BOULEVARD
SHOP NOW
https://www.realgoodfoods.com/store-locator/ 1/2
7/10/2019 Where to Buy – Real Good Foods
email address
SIGN UP
https://www.realgoodfoods.com/store-locator/ 2/2
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EXHIBIT D
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EXHIBIT E
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EXHIBIT F
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EXHIBIT G
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Law Department
One PPG Place, Suite 3400
Pittsburgh, Pennsylvania 15222
We received your letter dated January 30, 2019, in which you argue that your client, Real
Good, has never infringed or misused Kraft Heinz’s registered POPPERS trademark. We
strongly disagree, and maintain our assertion that Real Good’s use of our registered POPPERS
mark in connection with its frozen appetizers constitutes willful infringement and/or dilution of
Kraft Heinz’s POPPERS mark.
In your letter, you claim that Kraft Heinz’s rights in its POPPERS mark are “extremely
limited” and that there are “over twenty (20) active federally registered trademarks that include
the term POPPERS… in connection with food and/or beverage products.” However, we note that
the list provided includes a large number of registrations that cover unrelated food and beverage
products, including candy, kale chips, pretzels, popcorn, fruit juices, and even pet food. In fact,
not a single registration cited in your letter is for a mark for frozen appetizers stuffed with
jalapenos and cheese and/or is for a product marketed and sold in direct competition with our
POPPERS products. Even if we accept your assertion that Kraft Heinz’s rights in POPPERS is
limited, your client’s use of the identical mark for nearly identical goods constitutes
infringement.
We are not persuaded by your argument that Real Good has never used “Poppers” alone
on any of its packaging or other advertisements or marketing materials. As you can see in the
screenshots below, Real Good is using “Poppers” alone, both as a category of products and in
advertising for the products – “NEW POPPERS ARE HERE.” Your client’s use of “Poppers” in
this manner without any additional verbiage demonstrates that it does not view REALGOOD
POPPERS as a single mark, but instead as two separate marks.
Case 2:19-cv-00915-CRE Document 1-7 Filed 07/26/19 Page 3 of 4
Mr. Cohen
The Real Good Foods Company, Inc.
March 19, 2019
Page 2
To this point, we are aware of the Section 2(e)(1) Refusal issued for the JALAPENO
POPPERS application (87064959) and have taken this issue up with the U.S. Patent and
Trademark Office separately.
Kraft Heinz again demands that your client cease all use of its POPPERS mark in
connection with these products and amend the packaging to delete “POPPERS” and/or replace it
with another term. We request written assurance from you within fourteen business days of the
date of this letter that you will comply with our request.
Your prompt attention to this matter is appreciated. If you have any questions, please feel
free to contact me at the number listed below.
Sincerely,
Sabrina Hudson
Deputy General Counsel
+1 (412) 456-6004
Case 2:19-cv-00915-CRE Document 1-8 Filed 07/26/19 Page 1 of 2
JS 44 (Rev. 0) CIVIL COVER SHEET
The JS 44 civil cover sheet and the information contained herein neither replace nor supplement the filing and service of pleadings or other papers as required by law, except as
provided by local rules of court. This form, approved by the Judicial Conference of the United States in September 1974, is required for the use of the Clerk of Court for the
purpose of initiating the civil docket sheet. (SEE INSTRUCTIONS ON NEXT PAGE OF THIS FORM.)
(b) County of Residence of First Listed Plaintiff Allegheny County of Residence of First Listed Defendant
(EXCEPT IN U.S. PLAINTIFF CASES) (IN U.S. PLAINTIFF CASES ONLY)
NOTE: IN LAND CONDEMNATION CASES, USE THE LOCATION OF
THE TRACT OF LAND INVOLVED.
(c) Attorneys (Firm Name, Address, and Telephone Number) Attorneys (If Known)
Christina Tellado, Holland & Knight, LLP
Cira Center, 2929 Arch Street, Suite 800 Philadelphia, PA 19104
215-252-9600
II. BASIS OF JURISDICTION (Place an “X” in One Box Only) III. CITIZENSHIP OF PRINCIPAL PARTIES (Place an “X” in One Box for Plaintiff
(For Diversity Cases Only) and One Box for Defendant)
u 1 U.S. Government u 3 Federal Question PTF DEF PTF DEF
Plaintiff (U.S. Government Not a Party) Citizen of This State u 1 u 1 Incorporated or Principal Place u 4 u 4
of Business In This State
u 2 U.S. Government u 4 Diversity Citizen of Another State u 2 u 2 Incorporated and Principal Place u 5 u 5
Defendant (Indicate Citizenship of Parties in Item III) of Business In Another State
PART A
This case belongs on the ( Erie Johnstown Pittsburgh) calendar.
1. ERIE CALENDAR - If
cause of action arose in the counties of Crawford, Elk, Erie,
Forest, McKean. Venang or Warren, OR any plaintiff or defendant resides in one of said
counties.
2. JOHNSTOWN CALENDAR - If cause of action arose in the counties of Bedford, Blair,
Cambria, Clearfield or Somerset OR any plaintiff or defendant resides in one of
said counties.
PARTC
I. CIVIL CATEGORY (6HOHFWWKHapplicable category).
1. Antitrust and Securities Act Cases
2. Labor-Management Relations
3. Habeas corpus
4. Civil Rights
5. Patent, Copyright, and Trademark
6. Eminent Domain
7. All other federal question cases
8. All personal and property damage tort cases, including maritime, FELA,
Jones Act, Motor vehicle, products liability, assault, defamation, malicious
prosecution, and false arrest
9. Insurance indemnity, contract and other diversity cases.
10. Government Collection Cases (shall include HEW Student Loans (Education),
V A 0verpayment, Overpayment of Social Security, Enlistment
Overpayment (Army, Navy, etc.), HUD Loans, GAO Loans (Misc. Types),
Mortgage Foreclosures, SBA Loans, Civil Penalties and Coal Mine
Penalty and Reclamation Fees.)
I certify that to the best of my knowledge the entries on this Case Designation
Sheet are true and correct
s/ Christina Tellado
Date: July 26, 2019
ATTORNEY AT LAW
NOTE: ALL SECTIONS OF BOTH FORMS MUST BE COMPLETED BEFORE CASE CAN BE PROCESSED.
Case 2:19-cv-00915-CRE Document 1-9 Filed 07/26/19 Page 1 of 2
To: (Defendant’s name and address) Real Good Food Company, LLC
111 N. Maryland Avenue
Glendale, California 91206
Within 21 days after service of this summons on you (not counting the day you received it) — or 60 days if you
are the United States or a United States agency, or an officer or employee of the United States described in Fed. R. Civ.
P. 12 (a)(2) or (3) — you must serve on the plaintiff an answer to the attached complaint or a motion under Rule 12 of
the Federal Rules of Civil Procedure. The answer or motion must be served on the plaintiff or plaintiff’s attorney,
whose name and address are: Christina Tellado
HOLLAND & KNIGHT LLP
Cira Centre
2929 Arch Street, Suite 800
Philadelphia, PA 19104
If you fail to respond, judgment by default will be entered against you for the relief demanded in the complaint.
You also must file your answer or motion with the court.
CLERK OF COURT
Date:
Signature of Clerk or Deputy Clerk
Case 2:19-cv-00915-CRE Document 1-9 Filed 07/26/19 Page 2 of 2
PROOF OF SERVICE
(This section should not be filed with the court unless required by Fed. R. Civ. P. 4 (l))
’ I left the summons at the individual’s residence or usual place of abode with (name)
, a person of suitable age and discretion who resides there,
on (date) , and mailed a copy to the individual’s last known address; or
’ Other (specify):
.
My fees are $ for travel and $ for services, for a total of $ 0.00 .
Date:
Server’s signature
Server’s address