Media Convergence Types of Media Mass Media

 The co-existence of new and  A medium of communication (such as

traditional media. newspapers, radio, or television) that is
 The co-existence of print Print Media Broadcast Media New Media
designed to reach the mass of the people
media, broadcast media, the  Media consisting of paper  Media such as radio and  Content organized and
—usually used in plural.
internet, mobile phones, as and ink, reproduced in a television that reach target distributed on digital
well as others, allowing media printing process that is audiences using airwaves platforms.  Refer to channels of communication that
content to flow across various traditionally mechanical. as the transmission
Platforms. involve transmitting information in some
Example: Newspaper, medium. Example: Social Media
 Ability to transform different way, shape or form to large numbers of
Comics, Magazine and Example: TV and Radio (Facebook, YouTube,
kinds of media into digital people.
Textbooks. station/Programs. Instagram etc.)
code, which is then accessible
by a range of devices, thus
creating a digital
communication environment.
Media Effects
 are the intended or unintended consequences of what the mass media does (Denis McQuail,2010)
Media Convergence History

 The word Media

convergence appeared in
1983. Third – party Reciprocal Effect Boomerang Effect Cultivation Theory Agenda-setting Propaganda Model
Theory/Third-  When a person or (George Gerbner) Theory of Media Control
 Ithiel De Sola Pool  States that media
Person Effect event gets media  Refers to media- (Lippmann/ (Herman &
popularizes the word attention, it induced change exposure, specifically McCombs and Chomsky)
convergence.  People think influences the way that is counter to to television, shapes our Shaw)  The model tries
the person acts or the desired  Process to understand
they are more social reality by giving
the way the event change. whereby the how the
immune to us a distorted view on mass media population is
functions.
media  Media coverage the amount of violence determine what manipulated,
influence than often increases self- and risk in the world. we think and and how the
others. consciousness, worry about social,
which affects our  States that media  Public reacts economic,
actions. exposure, specifically not to actual political
to television, shapes our events but to attitudes are
social reality by giving the pictures in fashioned in the
us a distorted view on our head, minds of people
created by through
the amount of violence
media. propaganda.
and risk in the world.