Volkswagen Sales CEM 2019 survey

Dealer Name Bangalore Motors

Dealer Code 12303
Report Event Month Jun-19
Report Generated On 30-Jul-19 11:11 AM

Break up of database Total %

Total Database Received 34 100.00%
Usable Data 34 100.00%
Non-usable Data 0 0.00%

Usable Disposition Non - Usable Disposition

Disposition heads Total % Disposition heads Total
Actual Survey Done 10 29.41% Survey Done In Last 6 Months 0
Duplicate Survey Done 0 0.00% Invite Sent In Current Event Month 0
In Progress 1 2.94% Invalid Mobile 0
Terminated 1 2.94% Invalid Email 0
Bounce Back 0 0.00% Missing Emails 0
Not clicked 22 64.71% Missing Mobile 0
Unsubscribed 0 0.00% Invalid Or Missing Dealer Codes 0
Total Dispatched 34 100.00% Invalid Or Missing Event Dates 0
Dealer Not In List 0
Total Dispatched 34 100.00% Invalid Or Missing Model Code 0
Scheduled For Sending 0 0.00% Invalid Email Contains Brand Name 0
Total usable database 34 100% Invalid VIN 0
Invalid Name 0
*Realized & Unsubscribed 0 0.00% Previously Unsubscribed 0
 Rate %
Response Rate 30.30%
s Contact Rate 29.41%

%
100.00%
100.00%
0.00%

sition
%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
 Description
Actual Surveys Done ÷ (Invitations Dispatched - Bounce Backs -Terminated Surveys)
Actual Surveys Done ÷ Total Database Received
ID Dealership Name: Dealer Code Dealership Name: Account Name
72912 12303 Volkswagen Palace Cross
72948 12303 Volkswagen Palace Cross
73168 12303 Volkswagen Palace Cross
73169 12303 Volkswagen Palace Cross
73170 12303 Volkswagen Palace Cross
73171 12303 Volkswagen Palace Cross
73172 12303 Volkswagen Palace Cross
73300 12303 Volkswagen Palace Cross
73552 12303 Volkswagen Palace Cross
73553 12303 Volkswagen Palace Cross
73692 12303 Volkswagen Palace Cross
73766 12303 Volkswagen Palace Cross
73767 12303 Volkswagen Palace Cross
73768 12303 Volkswagen Palace Cross
73769 12303 Volkswagen Palace Cross
73770 12303 Volkswagen Palace Cross
74201 12303 Volkswagen Palace Cross
74202 12303 Volkswagen Palace Cross
74203 12303 Volkswagen Palace Cross
74204 12303 Volkswagen Palace Cross
74205 12303 Volkswagen Palace Cross
74206 12303 Volkswagen Palace Cross
74207 12303 Volkswagen Palace Cross
74208 12303 Volkswagen Palace Cross
74209 12303 Volkswagen Palace Cross
74210 12303 Volkswagen Palace Cross
74211 12303 Volkswagen Palace Cross
74212 12303 Volkswagen Palace Cross
74213 12303 Volkswagen Palace Cross
74214 12303 Volkswagen Palace Cross
74215 12303 Volkswagen Palace Cross
74216 12303 Volkswagen Palace Cross
74217 12303 Volkswagen Palace Cross
74218 12303 Volkswagen Palace Cross
Dealership Name: Dealer City Product: Model Group Code
Bangalore 603
Bangalore 603
Bangalore 604
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Bangalore 603
Vehicle: Model Desc. Vehicle: Model Code Delivery Date
Polo GT 1.2 TSI 603BF7 05/06/2019
Polo GT 1.5 TDI 603B64 08/06/2019
Vento 1.2 TSI Highline Plus 6044F7 17/06/2019
Polo 1.5 TDI - Highline Plus 603414 17/06/2019
Polo 1.0L MPI 56kW MT - Highline Plus 6034H4 17/06/2019
Polo 1.0L MPI 56kW MT - Highline Plus 6034H4 17/06/2019
Polo 1.0L MPI 56kW MT - Comfortline 6033H4 17/06/2019
Polo GT 1.2 TSI 603BF7 20/06/2019
Polo Comfortline 1.5 TDI 603314 26/06/2019
Polo 1.0L MPI 56kW MT - Highline Plus 6034H4 26/06/2019
Polo 1.0L MPI 56kW MT - Comfortline 6033H4 30/06/2019
Polo GT 1.5 TDI 603B64 30/06/2019
Polo 1.0L MPI 56kW MT - Comfortline 6033H4 30/06/2019
Polo Trendline 1.5 TDI 603214 30/06/2019
Polo GT 1.2 TSI 603BF7 30/06/2019
Polo GT 1.5 TDI 603B64 30/06/2019
Polo 1.0L MPI 56kW MT - Highline Plus 6034H4 29/06/2019
Polo GT 1.5 TDI 603B64 29/06/2019
Polo 1.0L MPI 56kW MT - Comfortline 6033H4 29/06/2019
Polo 1.0L MPI 56kW MT - Highline Plus 6034H4 29/06/2019
Polo 1.0L MPI 56kW MT - Trendline 6032H4 29/06/2019
Polo 1.0L MPI 56kW MT - Highline Plus 6034H4 29/06/2019
Polo 1.0L MPI 56kW MT - Comfortline 6033H4 29/06/2019
Polo GT 1.2 TSI 603BF7 29/06/2019
Polo 1.0L MPI 56kW MT - Trendline 6032H4 29/06/2019
Polo 1.0L MPI 56kW MT - Highline Plus 6034H4 29/06/2019
Polo 1.0L MPI 56kW MT - Comfortline 6033H4 29/06/2019
Polo GT 1.2 TSI 603BF7 29/06/2019
Polo GT 1.2 TSI 603BF7 29/06/2019
Polo 1.0L MPI 56kW MT - Comfortline 6033H4 29/06/2019
Polo GT 1.2 TSI 603BF7 29/06/2019
Polo 1.0L MPI 56kW MT - Comfortline 6033H4 29/06/2019
Polo 1.5 TDI - Highline Plus 603414 29/06/2019
Polo GT 1.2 TSI 603BF7 29/06/2019
Vehicle: Vin Salutation First name Last Name
MEXE19607KT086978 ASHA T JOB .
MEXE19604KT086291 KAMALA DEVI K
MEXE19602KT086354 SAP LABS INDIA PVT LTD
MEXE19608KT086892 KARTHIK M .
MEXE19607KT086625 RANGASHAMAIAH MD
MEXE19602KT086242 YAMMANURU SAI AMARNATH .
MEXC19602KT080285 DATTATRI K N .
MEXE19601KT088046 FLAMINGO AVIATION SERVICES
MEXE19600KT087759 DHEERAJ GHORPADE
MEXE19607KT086169 USHA RANI E S .
MEXE19601KT087429 ESWARA SITARAM KUMAR R
MEXF19605KT090774 SURESH KUMAR C K
MEXE19604KT087313 SUNIL KUMAR NS
MEXD18602JT127893 AURA PET PVT LTD. .
MEXF19606KT090721 HEMALATHA B S .
MEXF19607KT090744 SATHYANANDA C .
MEXF19606KT089004 PUNEETH R
MEXF19603KT090028 NARAYANA SWAMY G .
MEXC19606KT080919 SHASHANK R
MEXF19605KT088670 ROOPA SHREE MENDEN
MEXC19608KT081795 MAHINDRA & MAHINDRA FINANCIAL SERVICES LTD
MEXE19608KT086875 PERIASAMY P .
MEXE19605KT087854 NITIN N RAO
MEXF19605KT089382 RAMANATHAN VISHWANATHAN
MEXE19608KT084401 MOHAMMED INAYATHULLA SHERIFF
MEXD19600KT083609 DELL INTERNATIONAL SERVICES INDIA PVT LTD
MEXE19607KT085622 GANESH CHANDRA KAR
MEXF19608KT090560 SIMON M K .
MEXF19604KT088935 NEELAKANTHA KARINJE
MEXC19605KT080796 GNANAMBAL T .
MEXF19607KT089559 SUHAAN SRIDHAR .
MEXE19601KT087852 VENU S .
MEXF19604KT089082 MANJUNATH K .
MEXF19600KT090004 RITU PANCHAKSHARI .
Mobile No Email Vehicle: Ext Color Name
9880869797 [email protected] Flash Red
9481936633 [email protected] Candy White
9739134401 [email protected] Titanium Beige
9980937777 [email protected] Candy White
7406625388 [email protected] Candy White
9730662989 [email protected] Flash Red
9916676861 [email protected] Candy White
9845003141 [email protected] Candy White
9620115111 [email protected] Flash Red
9686622387 [email protected] Candy White
9611090568 [email protected] Carbon Steel Grey
9611525032 [email protected] Candy White
7019352945 [email protected] Flash Red
9980595109 [email protected] Carbon Steel Grey
9739783327 [email protected] Carbon Steel Grey
9900773377 [email protected] Candy White
9900191155 [email protected] Candy White
9902320272 [email protected] Candy White
7760917293 [email protected] Carbon Steel Grey
9980705263 [email protected] Flash Red
7619291119 [email protected] Flash Red
9845065779 [email protected] Candy White
8904084168 [email protected] Flash Red
9845165858 [email protected] Carbon Steel Grey
9980051051 [email protected] Flash Red
9916373847 [email protected] Deep Black Pearl.
9845214642 [email protected] Flash Red
9591907754 [email protected] Flash Red
9845079576 [email protected] Flash Red
9611123450 [email protected] Candy White
9483827111 [email protected] Candy White
7411764157 [email protected] Flash Red
9686550207 [email protected] Flash Red
9448019997 [email protected] Candy White
Vehicle: Ext Colour Code Qualified Lead Owner: Full Name VTO Id/Neev Id
D8D8
B4B4
0N0N
B4B4
B4B4
D8D8
B4B4
B4B4
D8D8
B4B4
1K1K
B4B4
D8D8
1K1K
1K1K
B4B4
B4B4
B4B4
1K1K
D8D8
D8D8
B4B4
D8D8
1K1K
D8D8
2T2T
D8D8
D8D8
D8D8
B4B4
B4B4
D8D8
D8D8
B4B4
Survey Invite Date Survey link closure date Invite Type Status Unsubscribed
14/06/2019 28/06/2019 BOTH Acutal Survey Done No
17/06/2019 01/07/2019 BOTH Acutal Survey Done No
26/06/2019 10/07/2019 BOTH Not clicked No
26/06/2019 10/07/2019 BOTH Not clicked No
26/06/2019 10/07/2019 BOTH Not clicked No
26/06/2019 10/07/2019 BOTH Acutal Survey Done No
26/06/2019 10/07/2019 BOTH Not clicked No
29/06/2019 13/07/2019 BOTH Acutal Survey Done No
05/07/2019 19/07/2019 BOTH Not clicked No
05/07/2019 19/07/2019 BOTH Acutal Survey Done No
09/07/2019 23/07/2019 BOTH Not clicked No
09/07/2019 23/07/2019 BOTH Not clicked No
09/07/2019 23/07/2019 BOTH Not clicked No
09/07/2019 23/07/2019 BOTH Not clicked No
09/07/2019 23/07/2019 BOTH Acutal Survey Done No
09/07/2019 23/07/2019 BOTH Acutal Survey Done No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Acutal Survey Done No
08/07/2019 22/07/2019 BOTH Acutal Survey Done No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH In Progress No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Acutal Survey Done No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Not clicked No
08/07/2019 22/07/2019 BOTH Terminated No
08/07/2019 22/07/2019 BOTH Not clicked No
ID Dealership Name: Dealer Code Dealership Name: Account Name
Dealership Name: Dealer City Product: Model Group Code Vehicle: Model Desc.
Vehicle: Model Code Delivery Date Vehicle: Vin Salutation First name Last Name
Mobile No Email Vehicle: Ext Color Name Vehicle: Ext Colour Code
Qualified Lead Owner: Full Name VTO Id/Neev Id Survey Done in last 6 months (Mobile)
Survey Done in last 6 months (Email) Survey Done in last 6 months (VIN)
Invite sent recently (Email) Invite sent recently (mobile) Invite sent recently (VIN)
Invalid Mobile Invalid Email Missing Email Missing Mobile Invalid Or Missing Dealer Codes
Invalid Or Missing Event Dates Dealer not in list Invalid Or Missing Model Code
Invalid Email Contains Brand Name Invalid VIN Invalid Name Previously Unsubscribed
 FAQ's
Q.1

Q.2

Q.3

Usable Data Disposition Heads

7
8

10

11

Non Usable Data Disposition Heads

1

9
10

11

12
 FAQ's
What does this report mean?

In the CEM program, we receive data from the dealers of those customers who have a recently got their new cars delivered
serviced. We then send out the CEM survey to these customers (basis on the data eligibility). The purpose of this report is t
received in total, how much of that was usable (i.e. surveys could be sent to customers) and how much was unuable (data
those who got the surveys: what is the breakdown (how many answered, how many left it midway, etc).
individual terms used in this report.

What does Total Database Received mean?

It is the total number of customer data we get from dealers. I.e all those customers who have got their new cars delivered

What is Usable and Unusable data?

The Total Database includes Usable and Non Usable data. Usable data is clean and validated customer data, to whom surve
factors like valid email id, phone number, VIN number, Dealer Code, Car Model and Event Date. Unusable data is unclean d
surveying. The reason why a records was marked unclean is given under the Unusable disposition heads.

Usable Data Disposition Heads

What does " Actual Survey done" mean?

Usable data is further broken down into several heads. Actual Survey done is all those actual customers who have complet

What does "Duplicate Survey done" mean?

Duplicate Surveys done are all those interview cases where there are duplicate fingerprints or interviews are submitted fro

What does "In Progress" mean?

Surveys which have been started but not been completed are "In Progress".

What does Terminated mean?

There are some business rules in the survey . If the business rules are not satisfied, the Survey is terminated. These busines
dealer/service center they visited and the correct person etc. If the respondent says that the details are not correct mid wa

What is "Bounce Back"?

Email or SMS invites with Survey link are sent out to customers who have bought or serviced their cars. Sometimes they em
email Id was deleted or the customer's inbox was full or the email account isn't valid anymore. etc. And reasons for SMS ca
the time of delivery. These are marked as bounce backs.

What does "Not Clicked" mean?

Not Clicked shows the count of customers who have received an invite but not clicked on the link yet. It could also mean th
link.

What does "Unsubscribed" mean?

Email and SMS invites with Survey links are sent out to customers who have bought or serviced their cars. An option to uns
the customer has clicked on the Unsubscribe link (at the bottom of the page), he does not get any further invites for taking
people who got a link but clicked on unsubscribe without completing the survey.
 What is "Total Dispatched"?
The total number of invites (email and SMS) that have gone to the customers for taking the Survey.

What is "Scheduled for Sending"?

The total number of invites which have not been sent yet but which are scheduled to be sent to the customers on a later d
Dates)

What is "Total Usable Database"?

Total Usable database is the validated data which is fit/ Eligible for surveying. It is therefore the sum of Total Dispatched an

What does "Realized and Unsubscribed" mean?

Customers who have completed the survey and then clicked on Unsubscribe. These customers will not get any more invites

Non Usable Data Disposition Heads

What does "Survey done in last 6 months" mean?
Non Usable data is further broken down into several heads. If a customer has done a survey in the last 6 months, he is not
unusable data.

What is "Invite sent in current Event Month"?

If a customer has already received a survey in the current Event Month, he should not be allowed to receive another surve
and not eligible for sending survey. E.g. two visits to the workshop in one month.

What does "Invalid Mobile" mean?

The mobile number is validated against various rules to check whether it is a valid mobile number. If these checks fail it is t
digits.

What does "Invalid Email" mean?

The email Id is validated against various rules to check whether it is a valid email address. If these checks fail, it is tagged as

What is "Invalid or Missing Dealer Codes"?

The Dealer Code identifies a Dealer i.e. numeric KVPS code. This code needs to follow a certain pattern to be considered a
will be considered as Invalid or missing and hence classified under unusable data.

What is "Invalid or Missing Event Dates"?

Event Date is the date the customer bought his new car or serviced his car. If this Event Date is blank or not in the correct d
unusable data.

What is "Dealer not in List"?

The Dealer Code identifies a Dealer. We also maintain a list of valid dealer codes on our side. If the code present in the data
from the brand), then it is marked as "Dealer not in List" and the data is not used

What is "Invalid or Missing Model Code"?

The Model Code identifies the Model of the car. This code needs to follow a certain pattern to be considered a valid one. I
considered as Invalid or missing and hence classified under unusable data.

What is "Invalid Email Contains Brand Name"?

If the email id contains the brand name like "VW" or "Audi", it will be marked as "Invalid Email Contains Brand Name" and
[email protected],[email protected]

What is "Invalid VIN"?

VIN is a unique identifier which needs to follow a particular format for being validated. For example, it needs to be a 17 dig
not follow this format, it is tagged as "invalid VIN" and considered as unusable data.

What is "Invalid Name"?

If the Customer Name comes with Brand Name or Dealer Name, the record is classified under unusable data.

What is "Previously Unsubscribed"?

We check all the records we get from dealers against the unsubscribed list (i.e. people who have unsubscribed from taking
then we tag that as "Previously Unsubscribed"