BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE-PILANI K K BIRLA GOA CAMPUS Second Semester 2012-2013 TERMINAL TEST 1 (CLOSED BOOK) COURSE NO: MGTS F211 COURSE TITLE: Principles of Management DATE: 15-02-2013 TIME: 2:00 -3:00P.M | MAXIMUM MARKS: 40 Answer all questions 1, Read the following case and answer the questions followed Case: Nokia was founded over 140 years ago in Finland, and since then has become a global organization that operates in over 120 countries worldwide. Nokia has also become a market leader in the mobile telecommunications industry and is most known for their mobile phones and Smartphone’s. Although recent competition has affected the market share that Nokia has in the telecommunication industry they still hold a strong 29 % (2011) of the market share in a forever changing industry. The telecommunication industry all over the world is growing at rapid rate and expected to do so in near future. Nokia's strategy is about delivering great mobile products that sense the world. Nokia plans to Invest strongly in products and experiences that make Lumia smart phones stand out and increase competitiveness through its unique features and high customer service. (a) Prepare SWOT analysis of the Company: NOKIA [8] (b) Conduct porter’s 5 forces analysis for NOKIA to determine industry attractiveness and profitability. [10] (©) Identify competitive strategy of NOKIA with regard to Lumia smart phone. [2] (a) Briefly explain the ‘Scientific Theory of Management’ and the ‘Theory of Bureaucracy’. [5+5=10] (b) What do you understand by ‘rationality’ and ‘bounded rationality”? [2+2 =4] (c) A photocopy center is not able to meet the increased demand from photocopies for printed materials. The administration is willing to explore the possibilities by evaluating such alternatives as adding one or two additional units or outsourcing to other image centers and earning a commission of $30 printed text book. (...continued in next page)Table 1: Demand for additional units Alternatives 500 cases | 750 cases | 1000 cases One unit of photocopy 15* 200 300 machine “Two units of photocopy iso 100 ps machines Outsource the photocopy 15 22.5 40 machine : *In $000 A feasibility analysis showed that three major demand chunks could occur in the future, summarized as 500, 750, and 1,000 additional photocopying requests. The financial analysis of the potential business summarizes profits and losses under additional photocopy demand chunks in a payoff table shown in Table 1. Here manager of the firm manager can be a pessimist, an optimist, or something in between on that continuum. Evaluate this case in the absence of further information about demand, using tools of decision making under uncertainty for the maximin case and the maximax case. [3436]BITS-PILANI, K K BIRLA GOA CAMPUS: Second Semester 2012-2013 TERMINAL TEST 2 (OPEN BOOK) COURSE NO: MGTS F211 COURSE TITLE: Principles of Management DATE: 21-03-2013 ‘TIME: 2:00 -3:00P.M_ | MAXIMUM MARKS: 40 Answer all questions I. Read the following information and answer the questions that follow. © Organization A has 50 employees and all employees will report to owner of the company. © Organization B wants to go for differentiation strategy by providing unique and innovative product. © Organization C is in petroleum refineries industry which follows continuous process production technology. * BMW for its Rolls-Royce production uses virtual tools with flexible production in 14 plants operating in 12 countries. © Organization X does not follow unity of command principle © Organization Y producing 3 products and each product is placed under the authority of a manager who's responsible for everything have to do with that product. © Organization Z consists of managers for each work area such as operations, marketing, finance, human resources, and research and development © An MNC is organized into regional divisions in America, Asia, Europe, Middle East to cater their products to local customers and making regional Vice President accountable results Questions 1) What type of organizational design (mechanistic/organic) is followed/suitable in Organization A, B, and C? Justify your answer. (6) 2) What type of organizational structure is found/ suitable in organizations BMW, X and Z? Justify your answer. [6] 3) What type of departmentalization is followed/ suitable in organizations Y andMNC? [2] IL. Read the following case and answer the questions that follow. Bajaj Auto Ltd. (Bajaj) is one of the leading players in the Indian two wheeler automobile industry. It was established in 1945 and was the market leader in two-wheelers, i.e. scooters, till the trend changed in favor of motorcycles in the late 1990's. In 2007, the company was considering the decision to close down its manufacturing plant at Akurdi in Pune as a part of fine-tuning its manufacturing strategy and for competitive reasons. The Akurdi plant, established in 1960, was the company's oldest facility. However, the dynamics of competition and the demands of operational efficiencies had necessitated the change to close down the manufacturing plant. The company intended to shift the producticn of its scooter, the Kristal, from ‘Akurdi to its Waluj facility at Aurangabad. A partial lay-off of near full pay (five-and-a-half days’ wages) for a week of staying at home was offered by company. This results into rising opposition from trade unions. The decision to move production from Akurdi was motivated by the fact that the plant had become unproductive despite the best efforts of workers and the management, Moreover, the absence of tax benefits, an ageing workforce and logistics issues associated with the Akurdi plant translated into increased costs for the company. The decision to move operations from Akurdi had to be considered in light of streamlining the manufacturing strategy of the company as a whole.Questions: 1) In view of the above case explain why do people resist change? 2 2) Explain the managerial actions to reduce resistance to change? 4) IIL. Calculate the Break-even amount of output (Q) for the firm, Given that a. Fixed Costs = Rs.975 b. Variable Cost per unit of output= Rs.35 ¢. Total Selling Revenue = Rs.1435 6) TV.A firm manufactures digestive tablets in two sizes X and Y. Size X contains 4 grains of element a, 7 grains of element b and 2 grains of clement ¢ and size Y contains 2 grains of element a, 10 gzains of element b and 8 grains of c. It is found by users that it requires at least 12 grains of clement a, 74 grains of clement b and 24 grains of element c to provide immediate relief. ‘Assuming yourself to be the manager (R&D) of the firm, determine the least number of tablets (optimal mixture of sizes) a patient should take to get immediate relief from digestive disorders by a suitable graphical formulation of the problem through standard Linear Programming Problem (LPP). (243421 Y. Read the following information and answer the questions that follow. Problem: The Federal Government of the United States of America (USA) intended to hire for the post of the administration’s assistant commerce secretary for manufacturing, For the same, they have outsourced the recruitment process to Synergy Pvt.Ltd, a specialist firm in Human Resource Management. As per the mandate of the US government, Synergy hired Mr. Crawford for the said post. After few months, it was detected by the White House officials that there was an error with this selection. Firstly, Mr. Crawford is a very irresponsible person who is not perfect for this job. It was identified that there was lack of information about the minute details regarding the job profile for this particular position. It was further learned by the White House that the HR manager (who is also a fresher at Synergy) at Synergy was not clear if at all they screened the market appropriately for the right candidate or not. Therefore their decision to hire Mr. Crawford was not right for this position, The secondary problem found in this case was that Mr, Crawford created job opportunities in China by outsourcing the portion of this business and running this business in Macau, which went against the strategies White House was implementing to create manufacturing jobs in US. Therefore if we see the major problem in this case from HR perspective, we find that the HRM department in Synergy lack the selection and recruiting tools for hiring a right person for this position. The White House officials felt that, though Synergy is a reputed firm, but considering the sensitivity of this recruitment process, ideally they should have developed a proper HRM system and then after properly screening the environment they must have chosen an appropriate candidates group for the position, by using the proper HR tools, e.g. the process of recruitment in which includes job description and job specification. Questions 1) What should this position’s job description look like? 21 2) What are the ideal job specifications for the person in this position? 22] 3) How should you have gone about recruiting and screening for this position? What selection tools, specifically, would you use? 14) 4) Where do you think the HR went wrong? 2 # 2IPageBITS-PILANI, K K BIRLA GOA CAMPUS Second Semester 2012-2013 (COMPREHENSIVE EXAMINATION COURSE NO: MGTS F211 COURSE TITLE: Principles of Management DATE: 08-05-2013 (EN) PART A (Closed Book) MARKS: 50 Marks Number of Questions: 5 DURATION: 120 Minutes Answer alll Questions 1) Briefly discuss Henry Fayol’s 14 principles of management? What is the importance of ‘Hawthorne Studies’ in understanding organizational behavior? [6+4 =10] 2 Conduct corporate portfolio analysis stating your assumptions for any organization involving multiple businesses using BCG Matrix. [10] 3 Discuss the different contemporary organizational designs? Mention advantages and disadvantages of each? [4+6=10] 4 What do you understand by the term ‘selection’ in Human resource Management? Briefly explain different types of selection devices? Many selection devices are of limited value to managers in making selection decisions. Do you agree or disagree with this statement. In the light of the above statement show the validity of selection devices for selecting a person at the ‘Middle & Lower level Management"? : [24642 =10] 5 Apple. Inc has recently launched a new product (IPhone 5) in India. Being a marketing manager of that company, design a marketing programme in terms of marketing mix elements for this newly launched product ‘IPhone 5’. Define target market for this newly launched product before designing marketing programme. [10]BITS-PILANI, K K BIRLA GOA CAMPUS. Second Semester 2012-2013 COMPREHENSIVE EXAMINATION (OPEN BOOK) COURSE NO: MGTS F211 COURSE TITLE: Principles of Management DATE: 08-05-2013 PART B (Open Book) MARKS: 30 Marks Number of Questions: 2 DURATION: 60 Minutes Answer all Questions 1. Read the following case and answer the questions given at the end Rohit joined CVS Caremark project at TCS-Noida in November after a successful stint at Aviva in TCS- Bangalore, Robit felt that Caremark offered better career prospects, as it was a new project and the company offered to work on the current technologies that were in demand in the market. He was confident that he would excel in his new workplace. Rohit joined as Assistant Systems Engineer at Caremark, with a handsome pay hike for becoming a confirmed employce of the company. He joined ‘Ashish Mehta's five-member team at Caremark. His team members seemed warm and friendly, and comfortable with their work. He introduced himself to the team members and got to know more about each of them. ‘At Aviva, he had worked under Sudhir Reddy and had looked up to him as a guide and mentor - always guiding, but never interfering. Sudhir used to let Rohit make mistakes and leam from them. Sudhir always encouraged individual ideas, and let the team discover the flaws, if any, through discussion and experience. He rarely held an individual member of his team responsible if the team as a whole failed to deliver - for him the responsibility for any failure was collective. In his first week at Caremark project work, Rohit found the atmosphere at the office a bit dull. However. he was quite excited. The team had been assigned a new project and was facing a few glitches with the new software. Rohit thought about the problem till late in the night and had come up with several possible solutions. He could not wait to discuss them with the team and Ashish, He smiled to himself when he thought of how Ashish would react when told about his several possible solutions to the problem, He was sure Ashish would be happy with him, having put in so much effort into the project, right from day one. Rohit was daydreaming about all the praise that he was going to get when Ashish walked into the office. He waited for him to go imto his workplace, and after five minutes. called him up, asking to see him ‘Ashish asked Rohit to come in after ten minutes. When Rohit went in, Ashish looked at him blankly and asked, "Yes?" Not sure whether Ashish had recognized him, Rohit introduced himself. Ashish said. but why did you want to meet me?” Rohit started to tell him about the problems they were having with the software, But before he could even finish, Ashish told him that he was busy with other things, and that he would send an email with the solution to all the members of the team by the end of the day, and that they could then implement it immediately. He came out of Ashish's cabin and went straight to where his team members sai. He thought it would still be nice to bounce ideas off them and also to see what solutions others might come up with. He told them all the solutions he had in mind. Sanjay, one of the team members, said, "What is the point in discussing these things? Ashish is not going to have time to listen to us of discuss anything. He will just give us the solution he thinks is the best, and we will just do what he tells us to do; why waste everyone's time?”Rohit felt like his heart sunk. Was this the way things worked over here? However, he refused to lose heart and thought that maybe, he could change things a little. But as the days went by, Rohit realized that Ashish was the complete opposite of his old boss. While he was efficient at what he did and extremely intelligent, he had neither the time nor the inclination to groom his subordinates. His solutions to problems were always correct, but he was not willing to discuss or debate the merits of any other ideas that his team might have. He did not hold the team down to their deadlines nor did he ever interfere. Ashish did not allow his team members to participate in making decisions. He makes decisions alone and announces it to group to implement. However he is more concerned with completing the work on time. If work did not get finished on time, he would just blame the team. and totally disassociate himself from them, Time and again, Rohit found himself thinking of Sudhir, his old boss, and of how he had been such a positive influence. Sudhir was used to conduct group meetings, get the suggestions and makes the decision. At the same time, he was used get the work done on time with the support of his group members. Rohit gradually began to lose interest in the work - it had become too mechanical for his taste. He didn't really need to think; his boss had all the answers. He was learning nothing new, and felt his career was going nowhere. As he became more and more discouraged. his performance suffered. From being someone with immense promise and potential, he was now in danger of becoming just another mediocre techie. Questions a, What, according to you, were the reasons for Rohit's disillusionment? Answer the question using Maslow's Hierarchy of Needs. 6] b. Identify leadership style of Ashish Mchta and Sudhir Reddy from the angle of Managerial Grid. Give justification. ; [6] ¢. What can a team leader do to ensure high levels of motivation among his/her team members? [6] 2. The following is the outline of major events in the construction project of the Mount Litera Zee School along with the expected time to complete. Event A__|B Gc D E F G H Expected Time[10 | 6 4 (6 5 3 5 5 (weeks) Preceding Event [None | A A B ep (Cc BF |H | a. Draw PERT network diagram GB] b. Find the total duration of this construction project B] c. Determine the critical path (3) d. How many weeks an event D can be delayed without delaying the project 63] All the Best