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A Study On Marketing Strategy of Subisu Cablenet Pvt. LTD

This document is a study on the marketing strategy of Subisu Cablenet Pvt. Ltd., a cable internet service provider in Nepal. It was conducted by Saroj Khadka for their Bachelor's degree. The study analyzes Subisu's sales and expense trends over several fiscal years based on data collected. It finds that while Subisu's sales have increased overall, their expenses have also risen significantly. The document aims to evaluate Subisu's marketing strategy and provide recommendations.

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Saroj Khadka
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
549 views

A Study On Marketing Strategy of Subisu Cablenet Pvt. LTD

This document is a study on the marketing strategy of Subisu Cablenet Pvt. Ltd., a cable internet service provider in Nepal. It was conducted by Saroj Khadka for their Bachelor's degree. The study analyzes Subisu's sales and expense trends over several fiscal years based on data collected. It finds that while Subisu's sales have increased overall, their expenses have also risen significantly. The document aims to evaluate Subisu's marketing strategy and provide recommendations.

Uploaded by

Saroj Khadka
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A STUDY ON MARKETING STRATEGY OF SUBISU

CABLENET PVT. LTD.

A Project Work Report

By

Saroj Khadka
T.U. Regd. No.: 7-2-0278-0977-2015
Symbol Number: 2780179
Pashupati Multiple Campus

Submitted to
The Faculty of Management
Tribhuvan University
Kathmandu

In Partial Fulfillment of the Requirements for the Degree of


BACHELOR OF BUSINESS STUDIES (BBS)

Kathmandu, Nepal
May 2019

i
Declaration

I hereby declare that the project work entitled A STUDY ON MARKEITNG STRATEGY OF
SUBISU CABLENET PVT. LTD. submitted to the Faculty of Management, Tribhuvan
University, Kathmandu is an original piece of work under the supervision of Prof. Mr. L.B. Basnet,
faculty member, Pashupati Multiple Campus, Kathmandu, and is submitted in partial fulfillment
of the requirements for the degree of Bachelor of Business Studies (BBS). This project work report
has not been submitted to any other university or institution for the award of any degree or diploma.

Saroj Khadka
Date:

ii
Supervisor’s Recommendation

The project work report entitled A STUDY ON MARKEITNG STRATEGY OF SUBISU


CABLENET PVT. LTD. submitted by Saroj Khadka of Pasupati Multiple Campus, Kathmandu is
prepared under my supervision as per the procedure and format requirements laid by the Faculty
of Management, Tribhuvan University, as partial fulfillment of the requirements for the degree of
Bachelor of Business Studies (BBS). I, therefore, recommend the project work report for
evaluation.

L.B. Basnet
Date:

iii
Endorsement

We hereby endorse the project work report entitled A STUDY ON MARKEITNG STRATEGY
OF SUBISU CABLENET PVT. LTD. submitted by Saroj Khadka of Pasupati Multiple Campus,
Kathmandu in partial fulfillment of the requirements for the degree of the Bachelor of Business
Studies (BBS) for external evaluation.

Mr. Phadindra Acharya Mr. Pragya Raj Bhattarai


Chairman, Research Committee Campus Chief
Date: Pashupati Multiple Campus
Date:

iv
Acknowledgements

This report has been prepared to fulfill the partial requirements for the Degree of Bachelors of
Business Studies (B.B.S), Tribhuvan University, Nepal. In the process of preparation of this Term
Paper, I got a lot of inspiration, co-operation and suggestion from various persons.

Firstly, I owe a debt of gratitude to my respected adviser Prof. Mr. L.B. Basnet, Research
Committee of Pasupati Multiple Campus for his valuable support and suggestion in the process of
preparation of this thesis. I am extremely indebted by their efforts despite of their busy schedule.

I am also indebted to my respected teachers of Pasupati Multiple Campus, who have assisted from
their respected sectors.

I would like to express heartful thanks towards all the members of my family who provided regular
inspiration and continuous contribution for my success.

Saroj Khadka

v
TABLE OF CONTENTS

Title Page … … … … … … … … … … … … … … … … … … … … … … i

Declaration … … … … … … … … … … … … … … … … … … … … … … ii

Supervisor’s Recommendation … … … … … … … … … … … … … … … … iii

Endorsement … … … … … … … … … … … … … … … … … … … … … … iv

Acknowledgement … … … … … … … … … … … … … … … … … … … … v

Table of Contents … … … … … … … … … … … … … … … … … … … … vi

List of Tables and Figures … … … … … … … … … … … … … … … … … vii

Abbreviations … … … … … … … … … … … … … … … … … … … … … viii

CHAPTER 1: INTRODUCTION … … … … … … … … … … … … … … … …. 1

1.1 Background of Study … … … … … … … … … … … … … … … 1-2

1.2 Profile of Organization … … … … … … … … … … … … … … … 2-5

1.3 Objectives of the study … … … … … … … … … … … … … … … 6

1.4 Rationale of the Study … … … … … … … … … … … … … … … 6

1.5 Review of Literature … … … … … … … … … … … … … … … 6-14

1.6 Research Methodology … … … … … … … … … … … … … … … 14

1.7 Limitations of the Study … … … … … … … … … … … … … … 14

vi
CHAPTER 2: RESULT AND ANALYSIS … … … … … … … … … … … … … … 15

2.1 Data Analysis … … … … … … … … … … … … … … … …. … 15-20

2.2 Major Findings of the Study … … … … … … … … … … … … … 20-21

CHAPTER 3: SUMMARY AND CONCLUSION … … … … … … … … … … … 22

3.1 Summary … … … … … … … … … … … … … … … …. … … 22

3.2 Conclusion … … … … … … … … … … … … … … … …. … 23

BIBLIOGRAPHY … … … … … … … … … … … … … … … …. … … … … … … 24

vii
LIST OF TABLES AND FIGURES

List of tables

Table No.1 Sales trend of Subisu … … … … … … … … … … … … … … … … 15

Table No.2 Expenses trend of Subisu … … … … … … … … …… … … … … … 17

List of figures

Figure No.1 Sales trend of Subisu … … … … … … … … … … … … … … … … 16

Figure No.2 Expenses trend of Subisu … … … … … … … … … … … … … … … 18

viii
ABBREVIATIONS

FTP File Transfer Protocol

ISP Internet Service Provider

TCP Transmission Control Protocol

NSF National Science Foundation

DSL Digital Subscriber Line

ADSL Asymmetric Digital Subscriber Line

FY Fiscal Year

HAN Handicraft Association of Nepal

ix

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