CHAPTER 1

EXECUTIVE SUMMARY

Objective of the study

The proponents of business plan aim to satisfy the needs and wants of the
people who are interested to our products. Our product has its Healthy and Nutritious
Ingredients. That will make our costumers love it and for them to go over to
putolicious store. It is also affordable and delicious

The groups objective is to create a sustainable and profitable product to the

teacher and students and also to the other costumer. Another objective of the group
is to help the jobless by giving them employment as well as contributing to the
government by paying tax.

Methodology

In the conduct of the study, the group members planned well and gather
information to know that our product is not common and it is unique. We also
conduct the study to obtain the price of our product.

Scope and Limitation of the study

The study is limited of data and information gathered from the members of
the group about the products and the total competitions presently operating in the
area and from the information we have gathered in order to determine the price of
the products. We also visited the proposed location of the proposed business in
order to ensure its accessibility to the people who might be the possible customers.
Projects Contribution of the Economy

Putolicious will contribute to the Philippine Economy particularly the kapalong

LGU’s by paying fees for the business permits and licences as well as taxes. It also
develops employment for those jobless people in kapalong who want to have a job.
 CHAPTER 2

GENERAL COMPANY DESCRIPTION

Brief Description of the Project

The business that the group is planning to establish is a puto store which is
engaged in food business, manufacturing different flavours and colours through this
business people can easily buy this affordable and nutritious product.

Putolicious store has combine two popular deserts, letche flan and puto, for a
delicious homemade treat and different colour and special product.

Brand Name

‘’ Putolicious ‘’

Tagline

‘’ There’s A Love in Every Bite’’

Logo
 Brief Profile of the Entrepreneur’s

Rubio, Angelina she is 17 years old and now living in

Prk.3 Sampao kapalong DDN.

Latore, Angelica Camille she is 16 years old and now living in

Pkr.3 Sampao Kapalong DDN.

Gambuta, Ury he is 16 years old and now living in

Prk.3 Cebuley Kapalong DDN.

Pua, Angeli she is 16 years old and now living in

Prk.6 Gabuyan Kapalong DDN

 Remullo, John Mark he is 17 years old and now living in

Prk. 3 Sampao Kapalong DDN.

Aquino, Alona she is 16 years old and now living in

Prk.3 Cebuley Kapalong DDN.

Manzano, Aljun he is 16 years old and now living in

Prk. 7 Katipunan Kapalong DDN.

The Putolicious is operated by the corporation of seven proponents namely

Angelina Rubio, Angelica Camille Latore, Ury Gambuta, Angelie Pua, John Mark
Remullo, Alona Aquino, Aljun Manzano who still a grade 11 senior high school
studying TVL. The source of the capitalization of the business are from the borrowing
of the proponents from their parents.

The proponents wished to enter the food industry specialized in creative merienda
for the reasons that Filipino are known for being a merienda love.
 CHAPTER 3

PRODUCTS AND SERVICES

Description of the Product

Putolicious is engage in food products which will be sold to students and

people in kapalong area. There are different types and flavours of our product which
will help as to encourage our costumer to patronize our product.

Comparison of the Product

There are several products of puto available in any places, but we can
assure to our costumer that our product is different than the other puto they already
have, because our puto product has its own looks and taste putolicious (putong
unique) unlike the other putolicious have unique taste that the other product doesn’t
have, putolicious has its different flavour.
 CHAPTER 4

Figure 1: Sketch Map

7/11
PUTOLICIOUS

KCAST BUILDING

PUTOLICIOUS

OVAL

KCAST BUILDING
Location:

Putolicious will be located in front of KCAST building, beside National high

way of Maniki ,Kapalong DDN. These is a very good location sense it is accessible
to the target costumers of the business.

Market Area

The business covers the market area of the Maniki Highway and nearby
places. The business also caters bulk orders where in the costumers can easily try
our products without going to our store.

Main Costumers

The students and teacher of KCAST and also the other residence in kapalong
is our main costumers. We will introduce our business to our fellow students and
neighbours by serving them our product and giving them the good service that they
want.

SWOT ANALYSIS

STRENGTH WEAKNESS
 There’s no other puto seller Not popular
 Not oily It takes more time to cook

 Very nutritious
 Can satisfy the hunger

 of the customers.

OPPORTUNITIES THREATS
They are in the industry first. So So in this, new competitors is
the trust of the customers is on also one of the threats we have
their favour. seen
 CHAPTER 5

OPERATIONAL PLAN

Product Aspect

The aspect of this business plan is mainly focused on the production system
of the business which will show how the business establishment and its group deal
with the customers. This system is valuable to find out the suitability of the selling
process of the products and salesmanship with the costumers by giving them
contentment.

Product Process

Figure 2 shows step by step procedure on how to produce putolicious. This

well be the guide/ method on how to produce the product (putolicious)

Step 1. Brush puto mold with butter. Then set aside.

Step 2. Combine the egg yolks and condensed milk in a small

bowl. Then set aside.

Step 3. In a separate bowl, combine flour, baking powder,
sugar, milk, egg white, butter and salt. Then set aside.
Step 4. Lightly grease puto molds with melted butter pour
leche flan mixture into puto mold until 1/3 full, and
steam for 5 minutes until set but not fully cooked
through.
Step 5. Pour the puto mixture over the leche flan mixture and
steam for 10 more minutes.
Step 6. Let the leche flan puto cool for 10 minutes before
Unmolding.
 CHAPTER 6

ORGANIZATIONAL AND MANAGEMENT

Form of Business Enterprise

Putolicious (Putong Unique) is a partnership form of business. The business

will be construct in this method since there are seven members in the group who
equally contribute for the capitalization of the business. This is even better than other
and we choose this kind of business because we want to serve to our customer the
new unique version of puto. “There’s a love in every bite” that’s what putolicious
offers to its customers.

Management and Organizational Structure

Figure 3 will show the easy organizational structure that would help the
business owners reach its goals. The owners are responsible in controlling the
business and are responsible in the whole operation of the business. The managing
staff will be the one to in charge on the whole transaction of the business. The
workers/ crew will be responsible in recoding all the business transactions of the
business as well as the whole financial statements.

FIGURE 3. PROPOSED ORGANIZATIONAL STRUCTURE

OWNERS SALES CLERK

W1

BOOKKEEPER

W2

MANAGING STAFF
 Personal Financial Statement
W3
This diagram will show the average percentage of the distribution of personal
financial statement.

Figure 4 refers to the percentage distribution of the start-up capital which is

50% from the group contribution, 50% borrowing from parents.

50% contribution of the group

50% borrowing from parents

Sales

5,50.00%

50.00%
 Chapter 8

Start-up expenses and Capitalization

This chapter will show the start-up capital and equipment that is needed by
our business. The total cost of the materials and equipment used is ₱2100.00

Table1. Start-up Expenses

Materials Cost
Steamer ₱100.00
Puto mold ₱100.00 (20PCS.)
Table ₱700.00
Bowl ₱100.00 (2PCS)
Calderon ₱100.00
Mixer ₱500.00
Tupper ware ₱100.00 (2PCS)
Plate ₱100.00 (2PCS)
Barangay Permit ₱200.00
TOTAL ₱2100.00
 Chapter 9

Financial Statement

This chapter presents the sales, costs, and the income of the business.

Sales: ₱.00
Less: cos ₱.00
Net sales ₱.00

Less:
Operating expenses
Transportation Expense ₱.00

Net Income ₱.00