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The Product Vision Board Extended 31.05.17

This product vision board outlines key considerations for developing a new product including its purpose and intended positive impact, target market and customer needs, product details and differentiation, business goals, competitors, revenue streams, costs, and marketing channels. The board is a tool to help define the vision for a new product and plan its development and commercialization.

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sandra hernandez
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46 views1 page

The Product Vision Board Extended 31.05.17

This product vision board outlines key considerations for developing a new product including its purpose and intended positive impact, target market and customer needs, product details and differentiation, business goals, competitors, revenue streams, costs, and marketing channels. The board is a tool to help define the vision for a new product and plan its development and commercialization.

Uploaded by

sandra hernandez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THE PRODUCT VISION BOARD EXTENDED

What is your purpose for creating the product?


VISION Which positive change should it bring about?

TARGET GROUP NEEDS PRODUCT BUSINESS GOALS


Which market or market segment does the Which problem does the product solve? What product is it? How is the product going to benefit the
product address? company?
What benefit does it provide? What makes it stand out?
Who are the target customers and users? Is it feasible to develop the product? What are the business goals?

COMPETITORS REVENUE STREAMS COST FACTORS CHANNELS


Who are your main competitors? How can you monetise your product and What are the main cost factors to develop, How will you market and sell your product?
What are their strengths and weaknesses? generate revenues? market, sell, and service the product? Do the channels exist today?

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