Philippines

Food product and safety regulation

Overview
Consumer product quality and standards are primarily governed by a general law on consumer
products, known as the Consumer Act ("Consumer Act"). In addition, The Food and Drug
Administration (“FDA”) Act of 2009 (Republic Act No. 9711), which amends the Foods, Drugs and
Devices, and Cosmetics Act (Republic Act No. 3720) ("FDA Law"), specifically regulates "health
products" which includes foods and other consumer products that may have an effect on health.

The term "food" is defined as any substance, whether processed, semi-processed or raw, intended
for human consumption. This includes chewing gum, drinks and beverages, and any substance
which has been used as an ingredient or a component in the manufacture, preparation or treatment
of food. “Food/dietary supplements” are processed food products intended to supplement the diet.
Their purpose is to increase the total daily intake in an amount conforming to the latest Philippine
recommended energy and nutrient intakes or internationally agreed minimum daily requirements. It
is usually in the form of capsules, tablets, liquids, gels, powders or pills and is not represented for
use as a conventional food or as the sole item of a meal or diet or a replacement for drugs and
medicines.

The FDA is the regulatory authority under the Philippine Department of Health ("DOH") that
implements the FDA Law. The FDA Center for Food Regulation and Research ("CFRR") is tasked
to regulate the manufacture, importation, exportation, distribution, sale, offer for sale, transfer,
promotion, advertisement, sponsorship of, and/or, where appropriate, the use and testing of food
products and food/dietary supplements. The CFRR is also mandated to conduct research on the
safety, efficacy, and quality of food, and to institute standards relating to food safety and quality.

The Department of Trade and Industry ("DTI") is primarily tasked with implementing the Consumer
Act. The DTI Bureau of Product Standards ("BPS") formulates Philippine National Standards for
consumer products, including food.

Standards for food are prepared by the technical committees and sub-committees of the BPS and
the FDA. Food standards are published as Philippine National Standards, ("PNS").

To ensure that product quality standards are complied with, the FDA requires entities that
manufacture, import, export, sell and distribute "health products" to obtain a License to Operate
(“LTO”) from the FDA for its intended activities. These entities also require a Certificate of Product
Registration ("CPR") for each food product that it manufactures, imports, exports and markets in
the Philippines. An LTO covering a particular food establishment shall be prima facie evidence of
the licensee's authority to engage in the activity/ies specified in the LTO. A CPR covering a food
product shall be prima facie evidence of the registrant's marketing authority for the said health
product in connection with the activity/ies permitted pursuant to the LTO. Only establishments with a
valid LTO from the FDA may apply for a CPR.

In addition, certain food products are subject to special laws and regulations, for example, milk.
(Executive Order No. 51, National Code of Marketing of Breastmilk Substitutes and Other Related
Products).
 Philippines
Basic labelling requirements
The following labelling requirements set out by the Philippine Department of Health ("DOH") in
DOH Administrative Order No. 30-2014 ("Revised Rules and Regulations Governing the
Labelling of Pre-packaged Food Products Further Amending Certain Provisions of
Administrative Order No. 88-B s. 1984") ("Food Labelling Rules") apply to food products,
including food supplements whether imported or locally produced and distributed in the Philippines:

Food identification

The following information on pre-packaged food products must be placed on the label:

● Product Name / Name of the Food

● Complete list of ingredients
● Net Contents and Drained Weight
● Name and address of Manufacturer, Repacker, Packer, Importer, Trader or Distributor
● Lot Identification
● Storage Conditions (if any)
● Expiry or Expiration Date/Use-by-date/Consume Before Date (Recommended last
consumption date)
● Food Allergen Information
● Nutrition Facts/Nutrition Information/Nutritive Value

Labelling of ingredients

With respect to the list of ingredients, generally, the following rules apply:

a. except for a single ingredient food, a complete list of ingredients shall be declared on the
label;
b. the list of ingredients shall be headed or preceded by an appropriate title which consist of
or includes the term ingredients;
c. the complete list shall be declared in descending order of proportion on either the principal
display panel or information panel;
d. added water shall be declared in the list of ingredients, except when the water forms part of
an ingredient such as brine, syrup or broth used in the compound food and declared as such
in the list of ingredients. Water or other volatile ingredients that evaporate in the course of
manufacture need not be declared;
e. where an ingredient is itself the product of two or more ingredients, such a compound
ingredient may be declared, as such, in the list of ingredients, provided that it is immediately
accompanied by the list, in brackets, of its ingredients in descending order of proportion;
f. where a compound ingredient constitutes less than 5% of the food, the ingredients, other
than food additives which serve a technological function in the finished product, need not be
declared;
g. a specific name, not a collective (generic) name shall be used for an ingredient and unless
a general class name would be more informative and not in conflict with existing regulations /
standards;
h. flavors and flavoring substances shall be declared;
i. any pyroligneous acid or other artificial smoke flavors used shall be declared as artificial
flavor or artificial smoke flavor;
j. coloring substances shall be declared by their common name or as "food color(s)" or
"natural color(s)" for those derived from or identical with substances derived from plant
materials, and as "Artificial Colors" for coal-tar dyes or other synthetic chemical compounds;
 k. food additives shall be declared by their common name and their functional categories.

In addition, other rules issued by the Food and Drug Administration ("FDA") may also apply. For
example, under FDA Circular No. 2, series of 1999, the labels of all food supplements shall
indicate the phrase "No approved therapeutic claim" to inform the consumers that food/dietary
supplements have no approved curative effects.

Nutrition information panel

Under the Food Labelling Rules, the nutrition information shall be presented in tabulated form
(please see illustration below) through the declaration of protein, carbohydrates (including dietary
fiber and sugar), fat (including saturated fat, trans fat and cholesterol), sodium, energy value or
calories.

All nutrient quantities shall be declared in relation to the average or usual serving in terms of slices,
pieces or a specified weight or volume and the declaration of nutrients can also be expressed
either in unit per serving or % Recommended Energy and Nutrient Intake ("RENI") or both.

a. Carbohydrates, protein, fats (cholesterol expressed in mg), sugar and dietary fiber, shall be
expressed in nearest Gram (g). Energy values shall be expressed in Calories (kcal). Sodium shall
be declared in mg.
b. Vitamins and minerals shall be expressed in Milligram (mg) or Microgram (mcg or µg).
International units (I.U.) shall be used for Vitamins A, D & E.
c. Carbohydrates, protein, fats (cholesterol expressed in mg), sugar and dietary fiber, shall be
expressed in nearest Gram (g). Energy values shall be expressed in Calories (kcal). Sodium shall
be declared in mg.
d. Vitamins and minerals shall be expressed in Milligram (mg) or Microgram (mcg or µg).
International units (I.U.) shall be used for Vitamins A, D & E.
e. Locally manufactured food products intended for local consumption shall also indicate the
corresponding Recommended Energy and Nutrient Intake (RENI) values in actual percentage
expressed in whole numbers:

Nutrition Facts
Serving Size:
No. of Servings per container/pack:
Amount per serving % RENI*
Calories (kcal) ______ Calories from Fat ________

Total Fat (g)

Saturated Fat** (g) __________
Trans Fat** (g) __________
Cholesterol (mg) __________
Sodium (mg) __________
Total Carbohydrates (g) __________
Dietary Fiber (g) __________
Sugar (g) __________
Total Protein (g) __________

* Percent RENI values are based on FNRI reference adult requirement of 19-29 years old.
However, if a product is specifically intended for a different age bracket group, percent RENI values
are based on the appropriate FNRI reference requirement.

** For coconut products, Medium Chain Triglycerides (MCTs) is predominant.

Declaration of Food Additives

Food additives must be declared in the list of ingredients by their common name or their class
name, which indicates their functional categories. Under the Food Labelling Rules, the provisions
of the Guidelines of Codex Standard for Food Additives Labelling (General Standard for Food
Labelling of Food Additives when sold as such- CODEX STAN 107-1981) are adopted.

Processing aids and food additives carried over into food (from another food that was used as an
ingredient) at levels less than those required to achieve technological function, need not be
declared in the list of ingredients.

Open-Date Marking

Expiration/expiry date shall be printed clearly, conspicuously and legibly on all product labels
(except alcoholic beverages) in the following order: Day, Month, Year.

The declaration of day and year are numerical while the declaration of month must be in words to
avoid confusion (e.g., Expiry date: 01 January 2012 or 01 Jan. 12).

Consumer Complaint Desk Address

Under the Department Administrative Order No. 01, series of 2008 ("AO 01"); all manufacturers
and importers of consumer products sold in the Philippines, including food, are to specify on the
label their consumer complaint desk address.

For milk and milk substitutes, special guidelines on labelling are provided in Philippine Department
of Health Department Circular No. 2007-0276.

Exemptions from Labelling Requirements

The following situations are exempted from the labelling requirements under the Food Labelling
Rules:

● Food materials to be served in restaurants or to be served in airline catering, which are not
labelled and prepackaged available to the consumer (e.g. schools, cafeterias, trains,
airplanes and retail stores) and for immediate consumption.
● Bulk food materials (including raw materials, ingredients and processed food products) for
further processing or repacking or for catering or food service and not intended for retail
sale, provided that they are properly identified and product specifications are provided in
supporting documents.
● Foods in primary packages with available label space of less than 10 cm2 (e.g. pack of gum,
individually wrapped candies), provided that the secondary packaging contains all the
required labelling information.

Exemptions from any specific provision/s of the Food Labelling Rules may be granted under
justifiable circumstances as may be determined by the FDA Director General. Petitions for such
exemptions should be submitted to the FDA for appropriate action.
 Philippines
Language and legibility requirements
Under the DOH Administrative Order No. 30-2014 ("Revised Rules and Regulations Governing
the Labelling of Pre-packaged Food Products Further Amending Certain Provisions of
Administrative Order No. 88-B s. 1984") ("Food Labelling Rules"), the language used for all
information on the label of food products must be either English or Filipino or a combination
thereof. For food products intended for export, the language acceptable to the importing country
shall be used.

In the case of imported food products, information declared in a foreign language shall always carry
the corresponding English translation.

In cases of exhaustion of existing labels permitted by the FDA, the use of provisionary sticker label
for the English or Filipino translation is only allowed for a maximum period of 6 months. All
information should be accurate, legible and must be contained in a single sticker. The sticker must
be durable, i.e., cannot be easily removed from the label or packaging.

Where the label of a food package is so small that it prevents the use of letters of the prescribed
size or where it concerns secondary or optional information, letters of proportionately reduced size
may be used provided the prescribed particulars are visible and legibly shown and the designated
label space is proportional to the size of the package. For other small packages that will not be
able to accommodate label information, only the brand name and product name may be indicated.
However, these shall not be for retail sale.
 Philippines
Country of origin labelling
Under the Philippine Tariff and Customs Code ("Customs Code"), every article of foreign origin
imported into the Philippines shall be marked in any official language of the Philippines. The
country of origin shall be marked in a conspicuous place as legibly, indelibly and permanently as
the nature of the article (or container) will permit.

Furthermore, under the DOH Administrative Order No. 30-2014 ("Revised Rules and Regulations
Governing the Labelling of Pre-packaged Food Products Further Amending Certain Provisions
of Administrative Order No. 88-B s. 1984") ("Food Labelling Rules"), the name and address of
the manufacturer, repacker, packer, importer, trader or distributor of the food shall be declared on
the label of locally manufactured products.

If a manufacturer has a plant in many cities and/or towns, the corporate head office address will
suffice provided every food package has a code/mark to identify the processing plant where it was
produced. In the case of products carrying foreign brands or manufactured under license by a
foreign company, the name and/or address of the foreign company, if declared, shall be in letters of
type size not bigger than those used for the local company.

When a food undergoes processing in a second country which changes its nature, the second
country in which the processing is performed shall be considered to be the country of origin for the
purposes of labelling.
 Philippines
Genetically modified foods
The existing regulations on genetically modified organisms in the Philippines are Executive Order
No. 430 series of 1990, which created the National Committee on Biosafety of the Philippines, and
the Department of Agriculture ("DA") No. 8, series of 2002, providing for guidelines for the
importation and use of GM crops ("DA AO 8"). These are implemented by the Bureau of Plant
Industry ("BPI") and Bureau of Animal Industry ("BAI") under the DA.

Under current policies of the FDA, food products derived from biotechnology are not prohibited.
However, such products must pass the food safety assessment based on international standards.
(The UN FAO/WHO CODEX Alimentarius Risk Analysis of Food Derived From Modern
Biotechnology (CAC/GL 44-2003) and Guidelines for the Conduct of Food Safety Assessment of
Foods Derived from Recombinant-DNA Plants (CAC/GL45-2003)).

Under DA AO 8, no GM plant may be imported for direct use as food, or feed, or for processing,
unless: (i) the importation has been duly authorized by the BPI; (ii) the regulated article has been
authorized for commercial distribution as food or feed, as the case may be, in the country of origin,
and (iii) regardless of the intended use, the regulated article poses no significant risks to human
and animal health.

The importation or release of an article that has been altered or produced through the use of
modern biotechnology shall not be allowed (a) if the donor organism, host organism or vector agent
belongs to any of the genera or taxa classified by the BPI as meeting the definition of plant pest, or
is a medium for introduction of noxious weeds; or (b) if it poses significant risks to human health
and the environment based on available scientific information, unless (1) a risk assessment is
conducted in accordance with applicable rules and regulations; (2) a biosafety permit (“Permit”) is
obtained by the technology developer from the BPI. The Permit could be for (i) import for contained
use; (ii) field testing, (iii) propagation, or (iv) import for direct use as food, feed or processing.

The FDA has released guidelines on labelling of pre-packaged foods derived from or containing
ingredients derived from modern biotechnology including genetically modified foods. Such
guidelines are not yet effective and are published only for public comment.
 Philippines
Nutrition content claims and health claims
The DOH Administrative Order No. 30-2014 ("Revised Rules and Regulations Governing the
Labelling of Pre-packaged Food Products Further Amending Certain Provisions of Administrative
Order No. 88-B s. 1984") ("Food Labelling Rules") provide that rules on any use of nutrition claims
or health claims in food shall be covered by such rules, and/or the CODEX Guidelines for use of
Nutrition and Health Claims under CAC/GL 23-1997, including the latest amendment as applicable,
except when any portion of the amendments are contrary to existing Philippine laws and their rules
and regulations, in consideration of national policies and interest, in which case the Food Labelling
Rules shall apply as supplementary.

The Food Labelling Rules provide that, in addition to the provisions stipulated in Codex Guidelines
on the Use of Nutrition and Health Claims and Codex General Guidelines on Claims, any of the
following representations or suggestions whether directly or indirectly stated shall constitute
misleading, deceptive, and untruthful declaration, and are prohibited:
• That the food because of the presence or absence of certain dietary properties, is adequate or
effective in the prevention, cure, mitigation or treatment of any disease or symptom of an illness.
• That a balanced diet of ordinary foods cannot supply adequate amount of nutrients.
• That the food has dietary properties when such properties are of no significant value or need in
human nutrition.
• That a synthetic vitamin in a food is superior to a natural vitamin.
• Claims which could give rise to doubt about the safety of similar food or which could cause or
exploit fear in the consumer.
• Claims which highlight the absence or addition of any food additive or nutrient supplement, if the
addition of such food additive or nutrient supplement is not permitted.
• Claims on the absence of beef or pork or its derivatives or lard or added alcohol are prohibited if
the food does contain such ingredient.
• Claims on the presence of any substance when the food does not contain such ingredient.
• Claims that a product is superior to any other existing product of the same kind that cannot be
substantiated.
• Claims stating that any given food will provide an adequate source of all essential nutrients,
except in the case of well-defined products for which a Codex standard regulates such claims as
admissible claims or where the FDA has accepted, through an issuance, that the product is an
adequate source of all essential nutrients. (Codex General Guidelines on Claims CAC/GL 1-1979,
Amended 2009, Section 3.1 on Prohibited Claims)
• Claims as to the suitability of a food for use in the prevention, alleviation, treatment or cure of a
disease, disorder or particular physiological condition unless they are:
o in accordance with the provisions of Codex standards or guidelines for foods as developed by
the Committee on Nutrition and Foods for Special Dietary Uses and follow the principles set forth in
these guidelines; or
o in the absence of an applicable Codex standard or guideline, permitted by the FDA.
• Meaningless claims including incomplete comparatives and superlatives.
• Claims as to good hygienic practice, such as "wholesome," "healthful," or "sound"
 Philippines
Mandatory warnings and advisory statements
Pictures of food preparations or dishes may appear on the labels of products like sauce mixes or
other similar food products that are used as the ingredient(s) for the preparation of such
food/dishes provided the statement "Serving Suggestion" or any other statement of similar
importance appear with the picture.

Food allergen information on the label of products containing the following ingredients but not
limited to those listed below shall be indicated clearly, conspicuously and indelibly, located directly
below the List of Ingredients (e.g., Contains food allergen: egg; or "Allergen Information: may
contain _____"/"Manufactured in equipment that processes _____"; or similar expression)

The following ingredients known to cause hypersensitivity shall always be declared:

● Cereal containing gluten, i.e., wheat, rye, barley, oat, spelt or their hybridized strain and
products of these;
● Crustaceans and products of these;
● Eggs and eggs products;
● Fish and fish products;
● Peanuts, soybeans and products of these;
● Milk and milk products (lactose included);
● Tree nut and nut products;
● Sulphite in concentrations of 10mg/kg or more;
● Such other ingredient as may be included by FDA through appropriate issuance.

The labels of all food supplements must display the phrase “No approved therapeutic claim” to
ensure that such products are not commercially sold or advertised with therapeutic claims. The font
size for the phrase is 14 points, type face Arial, and must be printed in bold capital letters on the
primary display panel of all labelling materials used for the food supplements. If the label is too
small, the phrase shall be printed as 1/2 the size of the largest text in the primary display panel,
while maintaining the other specifications.

Under current FDA policies, warning labels are required for products that may cause a "reaction to
[a]certain ingredient."
 Philippines
Trade measurement markings
Under the DOH Administrative Order No. 30-2014 ("Revised Rules and Regulations Governing
the Labelling of Pre-packaged Food Products Further Amending Certain Provisions of
Administrative Order No. 88-B s. 1984") ("Food Labelling Rules"), the net contents of food
products shall be declared using the metric system of measurement or the SI (International
Systems of units) on either the principal display panel or the information panel and in line with the
base of the package. The declaration shall be made in the following manner:

● for liquids, by volume;

● for solid foods, by weight, except that when such foods are sold by number, a declaration of
count may be made; and
● for semi-solid or viscous foods, either by weight or volume.

Foods packed in a liquid medium normally discarded before consumption shall carry a declaration
of drained weight.

For multi-unit retail packages, a statement of the quantity of contents on the outside package shall
include the number of individual units, the net content of each individual unit, and in parenthesis the
total quantity of contents of the multi-unit package.

A multi-unit retail package may thus be properly labelled:

● "20 x 10 g sachets (net wt. 200 g)"; or

● "6 x 300 ml bottles (1.8 L or 1800 ml)"
 Philippines
Product recalls
FDA Bureau Circular No. 8 Series of 2001 prescribes the procedure for the recall of all products
regulated by the FDA (including food) by manufacturers and/or distributors. This may be at their
own initiative or in response to a recall order issued by the FDA if the products are likely to or have
caused negative health consequences or present a risk of gross deception to the public.

For company initiated or voluntary recalls, if the company believes that the product presents a risk
of injury and does not conform to registered specifications, it must notify the FDA immediately of
the following:

● identity of the product involved;

● reason for the removal or correction, and the date and circumstances under which the product
deficiency or possible deficiency was discovered;
● evaluation of the risk associated with the deficiency or possible deficiency;
● total amount of such products produced and/or time span of production;
● total amount of such products estimated to be in distribution channels;
● distribution information, including the number of distribution outlets and where necessary, the
name and addresses of the distribution outlets;
● a copy of the company's recall communication, if any has been issued, or a proposed
communication if none has been issued yet;
● proposed strategy for conducting the recall;
● name and number of the official who will act as the Company's contact person during the
recall.

For FDA-initiated recalls, the director of the FDA may commence recall procedures upon the
recommendation of the FDA Committee for Product Recall when the following determinations have
been made:

● a product that has been distributed presents a risk of illness or injury or gross consumer
deception;
● the firm has not initiated a recall of the product;
● an agency action is necessary or advisable to protect the public health and welfare.
 Philippines
Food safety
The Philippine Congress has recently passed the Food Safety Act of 2013 ("Food Safety Act"),
which requires food business operators to ensure that food satisfies the requirements of food law
relevant to their activities in the food supply chain and that control systems are in place to prevent,
eliminate or reduce risks to consumers. 3

It identifies the responsibilities of Food Safety Regulatory Agencies ("FSRAs") and other
government agencies, as well as the food establishment operators.

The FSRAs are composed of the Department of Agriculture ("DA") and its attached agencies(the
Bureau of Animal Industry, the National Meat Inspection Service, the Bureau of Fisheries and
Aquatic Resources, the Bureau of Plant Industry, the Fertilizer and Pesticide Authority, the
Philippine Coconut Authority, the Sugar Regulatory Administration and the National Food Authority)
as well as the Philippine Department of Health ("DOH") and its attached agencies (the Food and
Drug Administration Center for Food Regulation and Research and the Bureau of Quarantine). The
Food Safety Act also creates a Food Safety Regulation Coordinating Board. The board will,
among other things, monitor and coordinate the performance and implementation of the mandates
of the DA, the DOH, the DILG and the LGUs in food safety regulation, and establish a rapid alert
system for the notification of a direct or indirect risk to human health due to food.

Under the Food Safety Act, appropriate authorizations shall be developed and issued in the form of
a permit, license and certificate of registration or compliance that would cover establishments,
facilities engaged in production, post-harvest handling, processing, packing, holding or producing
food for consumption in accordance with the mandated issuances of regulatory agencies issuing
such authorizations. Special derogations shall be provided due to geographical location and after
an assessment of risks, especially for micro, small and medium-sized food business operators and
health products.

Also, foods imported, produced, processed and distributed for domestic and export markets shall
comply with the following requirements:

● Food to be imported into the country must come from countries with an equivalent food safety
regulatory system and shall comply with international agreements to which the Philippines is a
party;
● Imported foods shall undergo cargo inspection and clearance procedures by the DA and the
DOH at the first port of entry to determine compliance with national regulations. This
inspection by the DA and the DOH shall always take place prior to assessment for tariff and
other charges by the Bureau of Customs ("BOC"). The BOC and the Association of
International Shipping Lines ("AISL") shall provide the DA and the DOH documents such as
the Inward Foreign Manifest of Arriving Vessels to enable the DA and the DOH to identify
shipments requiring food safety inspection. Shipments not complying with national
regulations shall be disposed according to policies established by the DA and the DOH; and
● Exported foods shall at all times comply with national regulations as well as the regulations of
the importing country. Returned shipments shall undergo border inspection clearance.

Food establishments have the following responsibilities under the Food Safety Act:

● they should be knowledgeable of the specific requirements of food law relevant to their
activities;
● if it has reason to believe that that a food which it produced, processed, distributed or
imported is not safe or not in compliance with food safety requirements, it shall immediately
 initiate procedures to withdraw the food from the market and inform the relevant regulatory
authority;
● it shall allow inspections of their business and collaborate with regulatory authorities to avoid
risks posed by food products which they have supplied;
● where unsafe or non-compliant food product may have reached the consumer, it shall
effectively and accurately inform the consumers of the reason for withdrawal and if necessary,
recall the product from the market. 4

The following are prohibited acts under the Food Safety Act:

● to produce, handle or manufacture for sale, offer for sale, distribute in commerce, or import
into the Philippines any food or food product which is not in conformity with an applicable
food quality or safety standard promulgated in accordance with the law;
● to produce, handle or manufacture for sale, offer for sale, distribute in commerce, or import
into the Philippines any food or food product which has been declared as a banned food
product by a rule promulgated in accordance with the law;
● to refuse access to pertinent records or entry of inspection officers of the FSRA;
● failing to comply with an order relating to the recall of unsafe products;
● adulterate, misbrand, mislabel, or falsely advertise any food product which misleads
consumers and carry out any other acts contrary to good manufacturing practices;
● to operate a food business without the appropriate authorization;
● to connive with food business operators or food inspectors, which will result in food safety
risks to consumers; and
● violation of the implementing rules and regulations of the Food Safety Act.

The implementing rules and regulations of the Food Safety Act, which elaborate the provisions of
the Food Safety Act, was passed on 20 February 2015 and took effect on 23 March 2015.

----A

3. Art. V, Sec. 13, R.A. No. 10611, Food Safety Act of 2013

4. Sec. 14, Food Safety Act of 2013.

 Philippines
Advertising claims
Under the Implementing Rules and Regulations of the Food and Drug Administration Act of 2009
(Republic Act No. 9711) ("FDA IRR"), the following are the general rules on advertisements,
promotions, sponsorship, and other marketing activities of any health product, including food:

● No health product that has not been registered or authorized shall be advertised, promoted or
subjected to any marketing activities;
● No claim in the advertisement, promotion and sponsorship, and other marketing activities
shall be made other than those contained in the approved label or packaging of the health
product, or as duly approved by the Food and Drug Administration ("the FDA");
● No claims (therapeutic, scientific or otherwise) shall be made that have not been duly
approved by the FDA;
● All health products that are permitted to be promoted must specifically state the authority or
reference number that approved the promotional, sponsorship, or marketing activities.

The Consumer Act also contains certain provisions that regulate advertisements of consumer
products, including food. Under the Consumer Act, it is prohibited to advertise any food in a
manner that is false, misleading or deceptive or is likely to create an erroneous impression
regarding its character, value, quantity, composition, merit or safety. The Consumer Act also
prohibits the use of any reference to any laboratory report or analysis required to be furnished to the
FDA unless such laboratory report is duly approved by the FDA. Furthermore, the Consumer Act
requires all advertising materials to conform to the Code of Ethics of the Ad Standards Council.
Please note that in the Philippines, the advertising industry is self-regulating and is not specifically
regulated by any government agency.

The ASC Code of Ethics does not specifically provide for guidelines regarding advertisements for
food. However, specific guidelines are made for food supplements, health supplements, alcoholic
beverages, and products covered by the Milk Code.
 Philippines
Credence claims
Claims about the quality of a food (e.g., fresh, natural) are subject to the Consumer Act and must
not be false, misleading or deceptive.

The Consumer Act specifically requires food product labels to state whether ingredients used are
natural or synthetic.

Furthermore, under the DOH Administrative Order No. 30-2014 ("Revised Rules and Regulations
Governing the Labelling of Pre-packaged Food Products Further Amending Certain Provisions of
Administrative Order No. 88-B s. 1984") ("Food Labelling Rules"), flavors and flavoring substances
must be declared as part of the list of ingredients. Flavor shall be declared as "Natural Flavor(s)",
"Nature — identical flavor(s)" or "Artificial Flavor(s)," respectively. In the case of combination of
Natural Flavors and Nature — where there are identical flavors it shall be declared as such or
simply as "Flavors."

● Natural flavors — flavoring substance derived through appropriate physical processes from
spices, herbs, fruits or fruit juices, vegetable or vegetable juices, edible yeast, bark, bud, root,
leaf of plant materials, meat, fish, poultry, eggs, dairy products or fermentation products
thereof.
● Nature — identical flavoring substance — substances chemically derived from aromatic
materials or obtained synthetically, which are chemically identical to substances present in
natural products intended for human consumption.
● Artificial flavoring substances — substances that impart flavor but which have not been
identified in natural products or natural sources of flavorings.
 Philippines
Licensing and approvals requirements to import/export
food

Customs registration
Regular importers, including food importers, are required to secure accreditation from the Bureau
of Internal Revenue ("BIR") and the Bureau of Customs ("BOC"). The BIR accreditation constitutes
the first phase of the accreditation process. Only importers who are accredited by the BIR will be
given a BIR Import Clearance Certificate ("BIR-ICC"), which shall then be presented by the
importers to the BOC together with their application for BOC accreditation. As part of the
accreditation process with the BOC, the importer is also required to be registered with the Client
Profile Registration System ("BOC-CPRS").

The accreditation should ideally be obtained prior to the arrival of the goods, but can be obtained
up to thirty (30) days from arrival of the goods. Without accreditation, the importer will not be
allowed to file an import entry, and will risk forfeiture of the goods. Under customs law, the non-filing
of the import entry within thirty (30) days from arrival of the cargo will result in deemed
abandonment of the goods and forfeiture thereof in favor of the government.
In addition, manufacturers, importers, traders, distributors and exporters of food must obtain a
License to Operate as an establishment from the FDA, and a Certificate of Product Registration for
each product.

In addition, manufacturers, importers, traders, distributors and exporters of food must obtain a
License to Operate as an establishment from the FDA, and a Certificate of Product Registration for
each product.
 Philippines
Import permit
Under FDA Circular No. 2013-32, no import clearance is required from the FDA for the importation
of finished food products. The importer, however, must be able to present a valid License to
Operate (“LTO”) and Certificate of Product Registration ("CPR"). In particular, for raw food
materials, including ingredients and additives that are either:

(a) imported by licensed food establishments for their own use, the LTO shall be presented or
submitted to the Bureau of Customs ("BOC");
(b) intended for distribution or for sale by licensed food establishments, the LTO and the CPR
must be presented/submitted to the BOC.

From 1 September 2014, all food distributors and importers are required to present their LTO and
a valid CPR to the BOC for the importation of every raw food material, food ingredient or food
additive.

Food products that are not covered by CPRs, but are intended to be imported for use as exhibition,
in trade promotions or for clinical trial purposes, among others, must be covered by the FDA import
clearance or certification.5

In addition, under DA MC No. 8, s. 2003, no plant or plant product intended for direct use as food,
feed, or processing shall be allowed entry into the country unless it has undergone the approval
process with the Bureau of Plant Industry. The imported commodity of GM origin must carry a
certificate of GMO content issued by an authorized body or accredited laboratory from the country
of origin, shipper or importer. Plant or plant products intended for direct use as food, feed, or
processing listed in the Approval Registry shall be accompanied by an import permit and/or
phytosanitary certificate to be allowed entry into the country.

-----

5. FDA Memorandum Circular 2013-032, 28 August 2013.

 Philippines
Inspection and testing of imported foods
Under the Food Safety Act of 2013, imported foods shall undergo cargo inspection and clearance
procedures by the Department of Agriculture and the Philippine Department of Health ("DOH") at
the first port of entry to determine compliance with national regulations. This inspection by the
Department of Agriculture and DOH shall take place prior to the assessment for tariff and other
charges by the Bureau of Customs.

The Customs Code also provides for the conduct of examination of imported goods. The customs
officer tasked to examine, classify, and appraise imported articles shall determine whether the
packages designated for examination and their contents are in accordance with the declaration in
the entry, invoice and other pertinent documents. The officer will also indicate whether the articles
have been truly and correctly declared at entry in regards to their quantity, measurement, weight,
and tariff classification and are not imported contrary to law. He shall submit samples to the
laboratory for analysis when feasible to do so and when such analysis is necessary for the proper
classification, appraisal, and/or admission into the Philippines of the imported articles.
 Philippines
Export permits/clearances
All exporters in general, including exporters of food, are required to secure accreditation,
depending on whether they are investment or export-oriented.6

The accrediting agencies for investment promotion-oriented exporters are the Bureau of
Investments (“BOI”), Philippine Economic Zone Authority (“PEZA”), Freeport Zone Authorities (i.e.,
Clark Development Corporation, Subic Bay Metropolitan Authority, Authority of Freeport Area of
Bataan, Cagayan Economic Zone Authority) and Zamboanga City Special Economic Zone
Authority.

The accrediting agency for export promotion-oriented exporters, as well as coffee exporters
operating under the Export Development Act and the International Coffee Organization Certifying
Agency is the Bureau of Export Trade Promotion-Department of Trade and Industry (“BETP”).

The accrediting authority for exporters not falling within any of the above , except Customs Bonded
Warehouse (“CBW”) operators, shall be the Philippine Exporters Confederation, Inc.
("PHILEXPORT").

Once accreditation with the relevant government agency is obtained, the exporter may proceed
with its registration with the Client Profile Registration System ("BOC-CPRS"). Please note that
this is separate and distinct from the CPRS registration as importer.

Furthermore, under the Food and Drug Administration (“FDA”) Act of 2009 (Republic Act No.
9711) ("FDA Law"), importers, traders, distributors and exporters of food must obtain a License to
Operate as an establishment from the FDA, and a Certificate of Product Registration for each
product.

Under the Food Safety Act of 2013, exported foods shall at all times comply with the national
regulations of the importing country. Returned shipments shall undergo border inspection clearance
as imported products.

Under the FDA Law, food intended for export shall not be deemed to be adulterated or misbranded
if (1) it conforms with the specification of the foreign purchaser, (2) is not in violation of the laws of
the country to which it is intended for export and (3) is labelled on the outside of the shipping
package that it is intended for export. However, if such article is sold or offered for sale in the
Philippines, it must comply with the applicable laws and regulations for products that are distributed
locally.

In addition, the Bureau of Plant Industry has export certification procedures and a phytosanitary
certification system for the export of regulated articles, which are implemented by its Plant
Quarantine Service.

----------------

6. Customs Memorandum Order No. 007-12, 4 May 2012.

 Philippines
Other notifications/approvals/licences
Before obtaining the industry-specific licenses and registrations from the FDA, there are basic
registration requirements for entities that intend to do business in the Philippines.

A person or corporation that intends to do business in the Philippines, including manufacturers,

importers, traders, distributors and exporters of food, must obtain the appropriate registration or
license from the SEC (for domestic and foreign corporations) or the Department of Trade and
Industry ("DTI") (for sole proprietorship).

In addition to the registration or license from the SEC or the DTI, the entity the must obtain certain
basic registrations and licenses, as follows:

● business/mayor's permit with the local government unit where it is located;

● Bureau of Internal Revenue, as a taxpayer;
● Philippine employment agencies, as an employer (Social Security System, Philippine Health
Insurance Corporation, Home Development Mutual Fund and Department of Labor and
Employment); and
● if an importer, with the Bureau of Customs.

Also, Presidential Decree No. 856, otherwise known as the Code of Sanitation of the Philippines
states under Section 14 that “No person or entity shall operate a food establishment for public
patronage without securing a permit from the local health office.” Moreover, under Section 15, it
states that “No person shall be employed in any food establishment without a Health Certificate
issued by the local health authority.”
 Philippines
Enforcement

Enforcement authorities and key responsibilities

The main bodies/agencies responsible for enforcement of food related laws in the Philippines are
outlined below:

1. Food and Drug Administration

The FDA is primarily responsible for administering the implementation of the Food and Drug
Administration Act of 2009 (Republic Act No. 9711) ("FDA Law") and the Implementing Rules and
Regulations of the Food and Drug Administration Act of 2009 (Republic Act No. 9711) ("IRR").

Its powers include:

● issue cease and desist orders;

● after due process, to order the ban, recall, withdrawal and/or destruction of any health product
found to have caused the death, serious illness or serious injury to a consumer or patient, or
is found to be imminently injurious, unsafe, dangerous, or grossly deceptive; and
● impose administrative penalties/sanctions in accordance with the FDA Law.

2. Philippine Department of Health ("DOH") and Department of Agriculture ("DA")

The DOH is responsible for the safety of processed and pre-packaged foods, foods locally
produced or imported under this category and the conduct of monitoring and epidemiological
studies on food-borne illnesses.

The DA is responsible for food safety in the primary production and post harvest stages of food
supply chain and foods locally produced or imported in this category.

3. Bureau of Plant Industry

Under the Consumer Act, the Bureau of Plant Industry functions to ensure the safe supply of fresh
agricultural crops and to improve the quality of local fresh agricultural crops and promote its export.
 Philippines
Penalties for non-compliance
Food and Drug Administration Act of 2009 (Republic Act No. 9711), and the Implementing Rules
and Regulations of the Food and Drug Administration Act of 2009 (Republic Act No. 9711) :

Offence/contravention:

● The applicant made misrepresentations, false entries, or withheld any relevant data contrary
to the provisions of the FDA Law, or appropriate standards;
● The owner has violated any of the terms and conditions of its license or authorization;
● The label of the health product is false and misleading or does not conform with current
labelling requirements;
● The holder or owner of the Certificate of Product Registration ("CPR")/authorization, without
legitimate reason, fails to sell the health product or fails to cause it to be marketed during an
uninterrupted period of at least three (3) years from date of issuance or renewal of the
registration, or the last date of operation or marketing;
● Such other analogous grounds or causes as determined by the FDA.

Penalties

● Suspension of the validity of the License to Operate (“LTO”), CPR, or other appropriate
authorizations for a period which shall not exceed one (1) year;
● Revocation of LTO, CPR or appropriate authorization.

Offence/contravention

● Refusal or failure to conduct an effective product recall: (FDA Bureau Circular No. 8, series of
2001)

Penalties

● Seizure and destruction of products and other court action