#CROSTINO

OVERVIEW

OVERVIEW
Deliciously Awesome
 VISION
VISION
It’s a known fact that Fast food has become synonymous with the youth culture followed in metro cities and
It’s a known fact that Fast food has become synonymous with the youth culture followed in
even small
metro towns.
cities and even small towns.
#CROSTINO is Brand
#CROSTINO is associated with expertise
Brand associated in FastinFood
with expertise Fastwith
Fooditswith
focusitsmainly
focus on Crostini,
mainly on Sandwiches,
Tuck’ins, Burgers,
Crostini, Pastas,Tuck’ins,
Sandwiches, Shakes,Burgers,
Smoothies
Pastas,& Shakes,
Coffees. We believe
Smoothies thereWe
& Coffees. arebelieve
significant growth
opportunities
there are forsignificant
the brand.growth opportunities for the brand.
#CROSTINO aims on occupying major share and to recognize itself as leader in fast food
#CROSTINOindustry withonmarket
aims competitive
occupying pricingand
major share of its
to products,
recognizequality food
itself as considering
leader in fast taste
food industry with
hygiene and nutritious value, appreciable ambience, customer friendly experience and
marketgood competitive
services. pricing of its products, quality food considering taste hygiene and nutritious value,
appreciable ambience,
#CROSTINO customer
is presently friendly
serving experience
two metro and good
cities namely services.and Nagpur and plans
Hyderabad
on expansion of base through franchisee module considering needs & aspirations of
#CROSTINO is presently
collaborating serving
business two metro cities namely Hyderabad and Nagpur and plans on expansion of
partners.
base through
#CROSTINO franchisee
aims onmodule considering
giving higher needswith
profitability & aspirations of collaborating
low investments business
and with best backendpartners.
facilities & support to maximize your earning at least possible efforts on your part.
#CROSTINOWe believe
aims onin fun andhigher
giving it is this belief thatwith
profitability allows
lowusinvestments
to make eachand visit a memorable
with best backend facilities &
experience for you, whether you are our franchisee, employee or customer. You will
supportalways
to maximize
find someyourevent
earning at least possible
or celebration on atefforts on your in
#CROSTINO... part.
fact the brand is always
We believe
abuzzinwithfun excitement,
and it is thiscomfort
belief that allows us to make each visit a memorable experience for you,
and warmth.
whether you are our franchisee, employee or customer. You will always find some event or celebration on
at #CROSTINO... in fact the brand is always abuzz with excitement, comfort and warmth.
 PROSPECT OF FOOD INDUSTRY
PROSPECTS OF FOOD INDUSTRY
•Cafe like #Crostino is one of the world’s fastest growing food types. India is seeing rapid growth in the fast food and
• Fast food is one of the world’s fastest growing food types. India is seeing rapid growth in the fast
restaurantfoodindustries. It wasindustries.
and restaurant usually associated withassociated
It was usually developed countries
with developedbutcountries
the trendbutis radically
the trendchanging the way
people eatis in India. changing the way people eat in India. Roughly half of all restaurant revenues in the
radically
Roughly half of all restaurant
developed countries and revenues
continues in the developed
to expand evencountries
in India and continues to expand even in India
• Based on rising disposable income, changing consumer behaviour and favourable demographics,
•Based on Indiarising
is witnessing
disposablea tremendous growth in its
income, changing fast foodbehaviour
consumer and restaurant
and industries.
favourable Additional
demographics, India is
reasons include exposure to western cuisine, the rising number of nuclear families and growth in
witnessingtheanumber
tremendous growthwomen,
of employed in its fast foodare
which and restaurant
also industries.impact
having a significant Additional
on thereasons include exposure to
eating out
western trends
cuisine, thegrowth
and risingofnumber
the fastoffood
nuclear families
industry in theand growth in the number of employed women, which are also
country.
having• a significant
For a nationimpactthat ison the eating
particular out trends
about its foodand
andgrowth of thefond
significantly fast food industry
of home in the
cooked andcountry.
fresh
food, this trend is showing the globalisation of India and increase of new markets not witnessed
in India
•For a nation thatbefore. With increasing
is particular about its foodnumberandof people eating
significantly fondout the industry
of home cooked offers
and freshmajorfood, this trend is
opportunities to #CROSTINO to capture a larger consumer base and grab a share of this highly
showing lucrative
the globalisation
market. of India and increase of new markets not witnessed in India before. With increasing
number• of people
Indian eating out
traditionally thebeen
have industry
eatingoffers majoreateries,
at roadside opportunities
dhabastoand#CROSTINO
stalls whichtostill
capture
occupyaalarger consumer
base andmajor
grab ashare
shareofof the
this unorganised
highly lucrative market.
sector. However, with the changes in the economy of the
country and injection of modern employment from the West, the non-home food market has
now changed.
•Indian traditionally have been eating at roadside eateries, dhabas and stalls which still occupy a major share of the
unorganised sector. However, with the changes in the economy of the country and injection of modern employment
from the West, the non-home food market has now changed.
 CONSUMER
CONSUMER PREFERENCES
PREFRENCES
•The market is dominated by global players, specially in the organised fast food segment. Growing trend
of consumption of multi cuisines and increasing brand awareness has led to the increase of global
players. Organised modern formats like malls and supermarkets have also become a favourite
destination for the outlets. Consumers desires ambience best suited to their lifestyle.

•The growing segment comprises of formats like fast food chains, cafes and fine dining restaurants. The
major sub segments of the fast food market being Pizza, Sandwich and Burger. These have now
developed into part of the nation’s eating habits.

•Changing behaviours of the Indian consumer have no doubt contributed to the success in rising the
business associated with the industries

•The major challenge being food should maintain taste and quality with value for money and suit to
needs of people striving through work pressure.
 VISION
It’s a known fact that Fast food has become synonymous with the youth culture followed in
metro cities and even small towns.
#CROSTINO is Brand associated with expertise in Fast Food with its focus mainly on
Crostini, Sandwiches, Tuck’ins, Burgers, Pastas, Shakes, Smoothies & Coffees. We believe
there are significant growth opportunities for the brand.
#CROSTINO aims on occupying major share and to recognize itself as leader in fast food
industry with market competitive pricing of its products, quality food considering taste
hygiene and nutritious value, appreciable ambience, customer friendly experience and
good services.
#CROSTINO is presently serving two metro cities namely Hyderabad and Nagpur and plans
on expansion of base through franchisee module considering needs & aspirations of
collaborating business partners.
#CROSTINO aims on giving higher profitability with low investments and with best backend
facilities & support to maximize your earning at least possible efforts on your part.
We believe in fun and it is this belief that allows us to make each visit a memorable
experience for you, whether you are our franchisee, employee or customer. You will
always find some event or celebration on at #CROSTINO... in fact the brand is always
abuzz with excitement, comfort and warmth.
 WHY #CROSTINO
All Vegetarian:
CONSUMER PREFRENCES
India is a country where majority of the population is vegetarian. Hence #CROSTINO products are
100% vegetarian.

Vast Array of Categories:

Offers wide varieties to select from Sandwiches, Burgers, Pastas, Crostini, Tuck’ins, Fries, Smoothies &
Shakes, Coffees and many more. All categories are selected considering factors such as taste trend,
popularity, profitability etc.

Taste comes first:

Basic Ingredients of the food are selectively picked to maintain the taste and nutritional values of
products. Its taken care that products making way through the Menu are best in category. After all food
that tastes good sells good.

Home Delivery:
Every customer who wants to enjoy the goodness of its products at home can do so by simply ordering
from an outlet nearest to him/her. It is known to us that with changing lifestyle and rising numbers of
employed women in urban areas, consumers tend to order food at home creating a good business
opportunities
Celebrations:
CONSUMER PREFRENCES
Consumers are generally demanding privacy for small parties being organized such as kitties and
birthday parties on food outlets. There is substantial rise in such demand and #CROSTINO has come up
with concept of lounge being introduced in Premium outlets with special food inclusive party offers
craving an extra competitive edge.
Gift Vouchers:
You can toast any celebration with a #CROSTINO. Gift vouchers are made available through circulations
in events, residential colonies and newspaper in vicinity of store.
Reasonably Priced:
#CROSTINO offers food & beverages at prices lower as compared to other counterparts without
compromising with taste and quality of its products. Providing great food with fun and being pocket
friendly is the aspiration to be associated with the brand.
Fast delivery:
Timely delivery of orders as well as home deliveries is essence of the business and is duly taken care
for at #CROSTINO.
Joyful Experience:
Aesthetical Interiors coupled with beautiful music makes happening atmosphere. Customer friendly
experience and hospitality offered by well trained staff adds more to delight of our consumers.
 VISION
It’s a known fact that Fast food has become synonymous with the youth culture followed in
metro cities and even small towns.
#CROSTINO is Brand associated with expertise in Fast Food with its focus mainly on
Crostini, Sandwiches, Tuck’ins, Burgers, Pastas, Shakes, Smoothies & Coffees. We believe
there are significant growth opportunities for the brand.
#CROSTINO aims on occupying major share and to recognize itself as leader in fast food
industry with market competitive pricing of its products, quality food considering taste
hygiene and nutritious value, appreciable ambience, customer friendly experience and
good services.
#CROSTINO is presently serving two metro cities namely Hyderabad and Nagpur and plans
on expansion of base through franchisee module considering needs & aspirations of
collaborating business partners.
#CROSTINO aims on giving higher profitability with low investments and with best backend
facilities & support to maximize your earning at least possible efforts on your part.
We believe in fun and it is this belief that allows us to make each visit a memorable
experience for you, whether you are our franchisee, employee or customer. You will
always find some event or celebration on at #CROSTINO... in fact the brand is always
abuzz with excitement, comfort and warmth.
 BE PARTNER WITH #Crostino
CONSUMER
#CROSTINO offers
PREFRENCES
•Low investment with high returns
•Operational simplicity
•Flexible outlet model options available
•Continuous product innovations
•Business development support- Site selection, negotiations on behalf of franchisees, negotiations
with malls, other channels of business for franchisees
•Projects support - Store design, store construction, co-ordinating with contractors, architectural
consultancy, monitoring of work in progress.
•Marketing Support- Promotions, new product launches, advertisements, new store launch
campaigns & local store marketing
•Operational Support- Guidance to franchisees in their business, Legal & Liscence support,
troubleshooting, instrumental in rapid growth of franchisee's business.
•IT Support - Software support, Software operations training, sales analysis, promotional analysis
•Staff training support - All operational procedures are imparted to all staff and franchisees, ongoing
brand and product training provided, by company field trainers from time to time, new product launch
training.
•Supply chain support.
 RIGHT STORE LOCATION
CONSUMER PREFRENCES
#CROSTINO offers franchisees with a flexible portfolio of concepts with consistent branding. We
strive to deliver our brand experience wherever real estate options allow. It's all about finding ways
for guests to ''enjoy the moment'' in locations that offer the best mix of visibility, access, size and cost
structure.

The flexible portfolio of designs provides opportunity for more fun in more places.

#CROSTINO would like to be found in alternative venues positioned to address consumer demand in a
captured environment. Depending on the venue size available, locations can offer comprehensive or
limited menu geared to consumer demands.
It could include: Airports, Mass Transit Terminals, Stadiums, Colleges/Universities, Fuel/Gas Stations,
Cinemas, Malls/Shopping Centres
 Modules and Cost Structure
CONSUMER PREFRENCES
Particulars Kiosk Regular Premium

Area requirement 250 sq.ft + 450 sq.ft.+ 750 sq. ft.+

Frontage 10 ft + 12 ft + 15 ft +
Approximate Investment 825000 1150000 1500000
Gross Food Margin 60% 60% 60%
Site Development Not Incl. Not Incl. Not Incl.
Interiors 200000 400000 725000
Kitchen Equipments 285000 325000 350000
Other Equipments 65000 185000 300000
Ancilliary & Opening 50000 50000 50000
Franchisee Fees includes Software,
Consultancy for Food, Training, Interior,
Graphic Designs, Mobile App. 325000 325000 325000

* All the figures (except franchisee fees) are approximate and will vary as per the size of the outlet.
* #CROSTINO reserves the right to change the investment without prior notice.
* Projected investment does not include the cost of real estate, rent deposit, brokerage, etc.
* Miscellaneous Licenses are extra which franchisee will be borne.
* Taxes extra as applicable.
 CONSUMER PREFRENCES
HOW TO APPLY

#CROSTINO operates on a franchise model. Once you apply to become a franchisee, our team will get in
touch with you to understand your needs and evaluate your needs and your location (if existing). As
soon as you confirm your interest in partnering with us and your application is approved. You will need
to sign a 5 year franchisee agreement.
When you choose to build your own #CROSTINO outlet, you can count on a number of special
ingredients.

PREFERENCE OF PARTNERS:
* Multi-unit retail, food service experience with a proven record of success
* Access to highly-preferred real estate.
* Sufficient capitalisation and financial ability to develop a network of multiple stores over a set period
of time
* A long-term, strategic vision for developing #CROSTINO.
 #CROSTINO
APPLICATION FORM FOR FRANCHISEE

CONSUMER PREFRENCES
Name of the Franchisee/Company/Firm/Others:
Location/Locality of Proposed Outlet:
4. References

5. Litigation – (please give details of litigation, if any against yourself/ Company in which you are
City & State: director/promoter/partner:
Carpet Area of Outlet
Site Owned/Leased
Rental & Deposit Amount 6. Franchise Manager
Tenure of Lease
Frontage Area Who will be responsible for running the franchise/outlet on a day-to-day basis? Please give details.
Parking Available
Other Brands in Vicinity (Applicant/ Hired Professional Manager/ Applicant's Relative (Please specify relationship))
Photographs of Exterior/Interior (Annex. Separately) Note: In case the franchise manager who will run the operation is different from the applicant, his/her

Details should be attached.

APPLICANT DETAILS:
Name of Person
1. Details of Firm/Company/Society/Proprietorship/Individual
Age
Name of company/Firm Qualification
Office Address: Experience

7. Declarations
2. Business/ Firm Details (Existing) 1. I declare that the above information is true.
Name of Company: 2. I authorize #CROSTINO and its agent to read, review, check and verify any information provided by me in
Nature of Business:
this application.
Year of Establishment:
No. of Employee: 3. I also authorize #CROSTINO and its agent to visit my office/business/residential premises, etc. and talk to
Last Year's Turnover (approx.}: my customers, suppliers, employees, bankers, auditors and local reference with respect to my application.
Last Year’s Profit as per ITR:
4. I confirm that I have never been indicated/found guilty/sentenced by any court, statutory body or tribunal.

3. Financial details: Investing entity 5. I agree that #CROSTINO has the right to reject my application at any stage in the selection process, without
assigning any reason whatsoever.
Sources of Funds for Investment
6. I acknowledge that this is the only application form. Submission of this application form is not to be taken
From own resources (Applicant and family) as any indication that #CROSTINO will enter into agreement with me or that nothing contained in this form shall
From firms owned/ promoted by applicant and family constitute a contract.
From friends and relatives
From banks
Any other source (please specify)
Total Proposed Investment
• Signature:
 CONSUMER PREFRENCES
We hope that you find the opportunity of working with
#CROSTINO is tempting to you.
We look forward to the possibility of working together in
the near future.

Bright future is awaiting us the only thing missing is

“YOU”.