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B. Evaluation of Commercial Potential 7 C. Business Plans To Optimize Technical

This document is a table of contents for a report on innovation technology. It outlines 14 main sections that will discuss critical challenges in innovation, managing commercialization risks through alliances and business plans, the new product development process and associated risks, spreading and diffusing new products/innovations, categories of new products, strategies for reducing risks, market segmentation, ethical issues and social responsibility, business communication, the entrepreneurial mindset, and importance of that mindset.

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Jeneza Llante
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25 views

B. Evaluation of Commercial Potential 7 C. Business Plans To Optimize Technical

This document is a table of contents for a report on innovation technology. It outlines 14 main sections that will discuss critical challenges in innovation, managing commercialization risks through alliances and business plans, the new product development process and associated risks, spreading and diffusing new products/innovations, categories of new products, strategies for reducing risks, market segmentation, ethical issues and social responsibility, business communication, the entrepreneurial mindset, and importance of that mindset.

Uploaded by

Jeneza Llante
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Table of Contents

I. Introduction 1

II. Critical Challenge In Innovation Technology/Innovation 2

III. Managing Commercialization Risks In Innovation

A. Formation of Alliance And Networks 6


B. Evaluation of Commercial Potential 7
C. Business Plans to Optimize Technical
and Commercial Outcomes 11

IV. New Product Development Process 17

V. Risk Associated With Product Development 21

VI. Spread Of New Product/Innovation 22

VII. Diffusion Of Innovation 24

VIII. Categories Of New Products/Innovation 25

IX. Strategies For Reducing The Risk Of New Product Development 28

X. Market Segmentation 30

XI. Ethical Issues In Business And Views Of Social Responsibility 34

XII. Business Communication 36

XIII. Entrepreneurial Mindset 37

XIV. Importance of Entrepreneurial Mindset 39

References

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