Purposive Communication Syllabus
Purposive Communication Syllabus
A. Course Description :
Purposive communication is about writing, speaking, and presenting to different audiences and for various purposes. It is a three-unit course that develops students’ communicative competence
and enhances their cultural and intercultural awareness through multimodal tasks that provide them with opportunities for communicating effectively and appropriately to a multicultural audience
in both local and global contexts. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance
of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and their
future careers as they compose and produce relevant oral, written, audio-visual, and/or web-based outputs for various purposes.
B. Course Objectives
The course aims to:
Knowledge
1. describe the nature, elements, and functions of verbal and nonverbal communication in various and multicultural contexts;
2. explain how cultural and global issues affect communication;
3. determine the use of culturally appropriate terms, expressions, and images;
4. evaluate multimodal texts critically to enhance receptive listening, reading, and viewing skills;
5. summarize the principles of academic text structure.
Skills
1. convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers;
2. create clear, coherent, and effective communication materials;
3. present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures;
4. write and present academic papers using appropriate tone, style, conventions, and reference styles.
Values
1. adopt cultural and intercultural awareness and sensitivity strategies in communicating ideas;
2. appreciate the difference of varieties of spoken and written languages;
3. adopt awareness of audience and context in presenting ideas;
4. appreciate the impact of communication on society and the world.
Name of Faculty : _____________________________ Schedule : ___________________________________________________________
Discuss the course content, Course Orientation Presentation and discussion of the LCD projector Graded Recitation
One - paragraph reaction on the course
requirements, grading course syllabus content and requirements
system, and the VMO Vision
of the – Mission / Objectives of CHASS / paper and pen
College and University University Discussion of the grading system
and course requirements white board / marker
syllabus
Describe the nature , elements and Communication processes, Lecture / Class discussion LCD projector Quizzes / Seat works Group output
functions of verbal and principles and ethics
paper and pen
nonverbal communication in Group Presentation
(Audio-visual presentation on
various and multicultural Elements and types of white board / marker
contexts communication Games the importance of
Audio /video clips of various media (e.g. TV communication derived from
commercials, movies, newscasts, etc.)
Elements of communication in the topics discussed)
various texts
Texts from newspaper , magazines , journals
Web resources :
1. Communication in the Real
World: An Introduction to
Communication Studies
open.lib.umn.edu/communication/chapter/4-4-
nonverbal-communication-in-context/
https://www.uni-due.de/SVE
http://www.lcaltefl.com/category
varieties-of-english
http://www.britishcouncil.og/blog/
which-variety-english-should –you- speak
http://i.telegraph.co.uk/multimedia/
archive/01440/burger_1440211c.jpg.
http://atlantablackstar.com/2013/11/
19/9-racist-adscommercials-that-promote-negative-
images-of-black-people/3/
Convey ideas through oral , Communication for Various Lecture /Discussion LCD projector Analysis of sample texts
audio-visual , and /or web - Purposes Text Analysis
based presentations for Paper and pen
Attendance in a Scientific Forum
different target audiences in ● Informative, persuasive
local and global settings and argumentative White board marker Reflective Journal entry no. 3
using appropriate registers communication
● Types of Speeches and Sample texts (laboratory reports, conference paper,
reate clear, coherent , and effective Public Speaking project proposals)
communication materials ( Read , Memorized , Impromptu
and Extemporaneous ) Web resources :
● Inquiry letter, interview ,
resent ideas persuasively using response to queries , http://www.omarfa.gov.on.ca/english
appropriate language, tone , incident reports
facial expressions and http://www.capmemebers.com
gestures effective communication
http://hplengr.engr.wis.edu/Prof
Comm.pdf.
Adopt awareness of audience
and context in presenting http://www.pearsonhighered.com
ideas
Video :
“The most important cannot be said”
By : Eddie Calasanz at www.ted.com/talks
reate clear , coherent , and effective Communication for work purposes Lecture LCD projector Writing samples of
Laboratory/ Technical Reports
communication materials ● Effective communication workplace documents
Paper and pen
and oral presentations in Group reporting Project Proposal
resent ideas persuasively using the workplace White board marker
appropriate language , tone , ● Different communication Analysis of different Peer Review
facial expressions and materials in the workplace communication materials Video : “Giving presentations worth listening to “
gestures A. Business letters by Gordon Kangas at TED talk ( you tube )
B. Memorandum
C. Business/technical Sample communication materials in the workplace
Adopt awareness of audience reports /proposals
Web resources :
and context in presenting D. Minutes of the
ideas Meeting http://www.vuu.edu/Uploads /files/
E. Electronic SampleMeetingMinutes.pdf.
Communication
http://tawanmandi.org.af/knowledge
portal/Media Workplace _communication
Write and present Communication for academic Lecture / Class discussion LCD projector Quiz Writing a mock conference paper
academic papers using purposes
Group work ( for research paper and pen
appropriate tone , style , ● Styles , tones, Oral presentation of the mock
proposal )
conventions and reference conventions in writing white board / marker conference paper
styles academic papers Individual work ( for writing
● Presenting an analysis paper )
independent
Web resources :
Convey ideas through oral , research proposal
audio-visual , and /or web - http://english28-payte.weebly.com
● Writing analysis and
based presentations for
technical papers http://www.4.stat.ncsu.edu/oral/pdf.
different target audiences in
local and global settings ( Literary analysis ,
using appropriate registers political paper analysis http://one.people.si.umich.edu/pdf
and/or Technical papers
– for journal or
Adopt awareness of audience magazine article )
and context in presenting
ideas
FINAL EXAMINATION
D. Suggested Readings and References
Adler, R., Elmhorst, J. M., & Lucas, K. (2012). Communicating at work : Strategies for success in business and the professions. NY: McGraw Hill.
Biber, D. & Conrad, S. (2009). Register, genre, and style. Cambridge: Cambridge UP.
Chase, R., & Shamo, S. (2013). Elements of effective communication. 4th ed. Washington, Utah: Plain and Precious Publishing.
Dainton, M. & Zelley, E. (2015). Applying communication theory for professional life: A practical introduction. 3rd ed. Sage. (incomplete info)
Dones, M. (2011). Research, technical, and business communication. Manila: Mindshapers, Inc.
Iyer, P. (2013, July 17). Where is home? TED Talks. Retrieved from https://www.youtube.com/watch?v=3m6dV7Xo3Vc&t=207s
Jackson, J. (2014). Introducing language and intercultural communication. Hoboken: Taylor and Francis.
Kenna, P. & Lacy, S. (2003). Communication styles: United States and Taiwan. In M. Connelly (Ed.), The Sundance Reader (3rd ed., pp. 272-273). Boston, MA: Wadsworth.
Madrunio M. & Martin I. (2018). Purposive communication using English in multilingual contexts. Quezon City: C & E Publishing, Inc.
Martin, J. N. & Nakayama, T. K. (2014). Experiencing intercultural communication: An introduction (5th ed.). New York: McGraw-Hill.
Meenfriedchickencurry. (2014, February 16). Indian headshakes: What do they mean? [Video file]. Retrieved from https://youtu.be/Uj56IPJOqWE
Mooney, A., Peccei, J.S., La Belle, S., et. al. (2010). Language, society and power : An introduction. 3rd ed. London: Routledge.
National Communication Association (NCA). (1999). NCA credo for ethical communication. https://www.natcom.org/sites/default/files/pages/1999_Public
Statements_NCA_Credo_for_Ethical_Communication_November.pdf
Nuval, E. (2014). Competence in oral communication and public speaking. Rev. ed. Mandaluyong: Books, Atbp.
Ramadurai, C. (2018, July). Cracking India’s mystifying ‘nod code’. BBC Travel. Retrieved from http://www.bbc.com/travel/story/20180722-cracking-indias-mystifying-nod-code
Searles, G. (2014). Workplace Communication: The Basics. 6th ed. Boston: Allyn & Bacon.
Uychoco, M.T, & Santos, M.L. (2016). Communication for society: Purposive Communication. Manila: Rex. (Textbook)
Verderber, R. (2013). Communicate. Manila, Philippines : Hiyas Press Inc
Verderber, K. S., Verderber, R. F. & Sellnow, D. D. (2013). Communicate! (14th ed.). Boston, MA: Cengage.
Williams, I. (2007). English for science and engineering. Boston, MA: Thomson ELT.
E. Course Requirements
Class standing (quizzes, long test, recitation, group work, etc) 60%
100%
F. Grading System: Zero-based