8/22/2019 Media and Entertainment industry to cross Rs 2.

35 trn mark by 2021: Report | Business Standard News

BS APPS BS PRODUCTS BS E-PAPER BS LEARNING SIGN IN SUBSCRIBE

JUST IN RTGS system to open at 7 AM from August 26 as RBI extends operating Search News,Stock Quotes or Companie

You are here: Home » Economy & Policy » News

Media and Entertainment industry to

cross Rs 2.35 trn mark by 2021:
Report
Of the 570 million Internet users, around 2.5 million use only digital media and eschew the traditional media,
according to the report

Press Trust of India 

Last Updated at March 12, 2019 16:02 IST

15 1

Representative Image

The media and entertainment (M&E) industry is expected to cross

ALSO READ
the Rs 2.35-lakh-crore mark (around $ 33.6 billion) by 2021,

https://www.business-standard.com/article/economy-policy/media-and-entertainment-industry-to-cross-rs-2-35-trn-mark-by-2021-report-11903120… 1/5
8/22/2019 Media and Entertainment industry to cross Rs 2.35 trn mark by 2021: Report | Business Standard News

India's media and clipping at 11.6 percent annually, says a report.

entertainment sector may
touch Rs 3.73 trn by 2022: According to a Ficci-EY report, the industry stood at Rs 1.67 lakh
Study crore ($ 23.9 billion) in 2018, growing 13.4 percent over 2017.
Essel Group may divest up
"While TV will remain the largest segment,growth is expected to
to 50% of promoter share in
Zee Entertainment come from digital that will overtake lmed entertainment in 2019
and the print by 2021," says the report released at the annual
Social media may be future
industry summit Ficci Frames Tuesday.
of entertainment: Should it
be regulated?
Of the 570 million Internet users, around 2.5 million use only
Media for equity: A happy digital media and eschew the traditional media, according to the
marriage
report which forecasts that this digital-only customer base is slated
The changing face of Indian to double to 5 million by 2021.
media
"Digital consumption will grow,and monetisation avenues will see
innovation to meet customer demands and one big growth driver
will be OTT players on the back of telcos bundling their o erings
with data. Already advertising growth has outpaced subscription growth and is expected to comprise 52
percent of the total pie by 2021," says the report.

TV industry grew from Rs 66,000 crore to Rs 74,000 crore in 2018, a growth of 12 percent, of which
advertising grew 14 percent to Rs 30,500 crore and subscription grew 11 percent to Rs 43,500 crore.
Television viewing households rose to 197 million, a 7.5 percent rise over 2016.

Television can reach Rs 95,500 crore by 2021, with advertising growing at 10 percent and subscription at
8 percent, it said.

The print, though is the second largest medium growing a tepid 0.7 percent, has reached Rs 30,550
crore in 2018, of this ad revenue was Rs 21,700 crore and subscription revenue was Rs 8,830 crore, up a
marginal 1.2 percent.

Signi cantly, newspaper advertising degrew 1 percent, and magazine advertising fell 10 percent in the
year.

"The fall in advertising is due to both lower volumes as well as pressure on e ective rates.Hindi dailies
continued to lead with 37 percent of total ad volume, followed by English at 25 percent. Rising newsprint
prices and the rupee fall put pressure on their margins," it said.

Regional advertising outpaced national growth on the back of national brands spending more to
develop non-metro markets where GST created a level playing eld for both.

The report notes that broadcasters have started selling ads combined across OTT and linear platforms
to enable better monetisation of marquee properties and increased utilisation of digital inventory.

The impact of the Trai tari order can have implications on total viewership, free television uptake,
channel rates and ad revenue. However, 2019 promises further growth due to the elections and the
cricket world cup.

The year also saw a 26 percent growth in digital news consumers over 2017 when 222 million people
consumed news online. Page views grew 59 percent over 2017 and the average time spent almost
doubled to 8 minutes a day.

On the contrary, digital media clipped past 42 percent to reach Rs 16,900 crore in 2018. Of this, ad
revenue stood at Rs 15,400 crore, grew 34 percent and subscription stood at Rs 1,400 crore, registering
a growth of 262 percent. This makes the digital ad pie around 21 percent of the total ad market.

Video subscription revenue almost grew three times to reach Rs 1.340 crore, thanks to rising
smartphones penetration on the back of almost free data, regional content, and live streaming of major
cricket properties.

Main reason for the growth in digital subscription that touched Rs 1,400 crore is telcos bundling content
with their data plans.

https://www.business-standard.com/article/economy-policy/media-and-entertainment-industry-to-cross-rs-2-35-trn-mark-by-2021-report-11903120… 2/5
8/22/2019 Media and Entertainment industry to cross Rs 2.35 trn mark by 2021: Report | Business Standard News

The lm segment grew 12.2 percent to reach Rs 17,450 crore driven by growth in digital/OTT rights and
overseas theatricals. Of this, domestic lm revenue crossed Rs 10,000 crore (Hindi--Rs 3,250 crore, the
highest ever and overseas grew to Rs 3,000 crore from Rs 2,500 crore in 2017) where China is the largest
international market.

The number of deals in the space remained at at around 40 but deal value more than doubled to $ 2.8
billion from $ 1.3 billion in 2017, led by digital (41 percent) followed by gaming with 20 percent.

The report sees consolidation move accelerating as large media houses strengthen their presence for
achieving scale, reach and relevance and the interest that global players evince on the domestic market.

First Published: Tue, March 12 2019. 15:56 IST

READ MORE ON MEDIA AND ENTERTAINMENT FICCI FRAMES ECONOMY & POLICY NEWS

PREVIOUS STORY NEXT STORY

RECOMMENDED FOR YOU

Promoted Stories

Recommended by

Beyond Business GO LATEST NEWS

IN THIS SECTION ALL

Electricity meter makers

stare at Rs 6,000-crore
dues from states

Health ministry opposes

proposal to hold common
entrance exam for
varsities
Minutes of MPC
meeting: Fixing weak
economic growth remains
top priority
Bank unions revise
demands, to seek pay rise
of 20% at IBA talks

Stop personalising pro ts,

socialising losses: CEA to
India Inc

More >

MOST POPULAR

https://www.business-standard.com/article/economy-policy/media-and-entertainment-industry-to-cross-rs-2-35-trn-mark-by-2021-report-11903120… 3/5
8/22/2019 Media and Entertainment industry to cross Rs 2.35 trn mark by 2021: Report | Business Standard News

READ SHARE COMMENTED

Banks may seek

consent before allowing
transfer of funds to your
account
RBI MPC minutes reveal
why Shaktikanta Das opted
for rate cut of 35 bps

How PM Modi plans to

use delimitation to change
J&K's political map

Why RIL is upbeat

about petrochemicals even
as it moves out of auto
fuels
What caused the
oods in Maharashtra and
why are they signi cant

Business Standard
432,580 likes

Like Page Sign Up

7 friends like this

Business Standard
about an hour ago

Beijing appealed to Washington to

"meet China halfway" and end the
tariff war after Donald Trump said
Americans might need to endure
economic pain to achieve longer-term
benefits

MORE ON MARKETS:
QUICK LINKS BROWSE STOCK COMPANIES

A B C D E F G H I J K L M N O
STOCK MARKET LIVE STOCK MARKET NEWS
P Q R S T U V W X Y Z

PORTFOLIO DERIVATIVES 1 2 3 4 5 6 7 8 9

BROWSE MUTUAL FUNDS

COMMODITY MARKET MUTUAL FUNDS

A B C D E F G H I J K L M N O
UPCOMING IPO GOLD PRICE
P Q R S T U V W X Y Z

https://www.business-standard.com/article/economy-policy/media-and-entertainment-industry-to-cross-rs-2-35-trn-mark-by-2021-report-11903120… 4/5
8/22/2019 Media and Entertainment industry to cross Rs 2.35 trn mark by 2021: Report | Business Standard News

PERSONAL FINANCE SENSEX

INDEX STOCKS

Adani Ports Asian Paints Axis Bank BPCL Bajaj Auto Bajaj Finance Ltd Bajaj Finserv Bharti Airtel Bharti Infra.
Cipla Coal India Dr Reddy's Labs Eicher Motors GAIL (India) Grasim Inds HDFC HCL Technologies HDFC Bank
Hero Motocorp Hind. Unilever Hindalco Inds. Hindustan Petroleum Corporation Ltd ICICI Bank
Indiabulls Housing Finance Indian Oil Corporation Ltd. IndusInd Bank Infosys ITC JSW Steel Kotak Mah. Bank
Larsen & Toubro M&M Maruti Suzuki NTPC ONGC Power Grid Corpn Reliance Inds. St Bk of India
Sun Pharma. Inds. Tata Motors Tata Motors-DVR Tata Steel TCS Tech Mahindra Titan Company
UltraTech Cement Ltd UPL Ltd Vedanta Wipro Yes Bank Zee Entertainment

TRENDING ON BS GST #BSSpecial #Markets #BSWeekend #BSTech

FROM BS WEBSITE ABOUT US READER CENTRE BUDGET 2019

Home About Us Assistance ELECTIONS 2019

Companies Code of Conduct E-Paper Lok Sabha Elections 2019
Markets Terms & Conditions Manage My Account
Opinion Cookie Policy My Page
SPORTS
Politics Disclaimer Portfolio
Technology Investor Register CRICKET

Specials Communication Subscribe FOOTBALL

Personal Finance List of our GST
registration number Indian Super League
Latest News 2018-19
BS PRODUCTS
Today's Paper
Smart Investor
RBI Policy SUPPORT &
BS Hindi CONNECT WITH BS
General News CONTACT
BS Motoring
General Videos Partner with Us Facebook
BS Books
General Photo Gallery Careers
B2B Connect Linkedin
Events Advertise with Us
iPhone
Authors Contact Us Twitter
iPad
Education Feedback
android Youtube
Browser Support
Mobile Browser
Sitemap RSS

EVENT

FundCafe 2019
Insurance Round Table
2019
BS Awards 2019

https://www.business-standard.com/article/economy-policy/media-and-entertainment-industry-to-cross-rs-2-35-trn-mark-by-2021-report-11903120… 5/5