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Marketing Management: Written Submission 1

This document contains a marketing management submission that includes: 1) A positioning statement for the Amazon Kindle Fire highlighting its distraction free, easy one-handed reading experience on a glare free touchscreen and access to thousands of ebooks, magazines, and audio books with long battery life. 2) Key learnings from the exercise including how a positioning statement provides room for growth, guides the product/service, and expresses how it fills consumer needs unlike competitors. 3) Difficulties faced including keeping the statement brief, unique from competitors, and understanding the job it needs to deliver to customers.

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Kunal Deore
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25 views2 pages

Marketing Management: Written Submission 1

This document contains a marketing management submission that includes: 1) A positioning statement for the Amazon Kindle Fire highlighting its distraction free, easy one-handed reading experience on a glare free touchscreen and access to thousands of ebooks, magazines, and audio books with long battery life. 2) Key learnings from the exercise including how a positioning statement provides room for growth, guides the product/service, and expresses how it fills consumer needs unlike competitors. 3) Difficulties faced including keeping the statement brief, unique from competitors, and understanding the job it needs to deliver to customers.

Uploaded by

Kunal Deore
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MARKETING MANAGEMENT

Written Submission 1

KUNAL DEORE

GMP-19-33

KUNAL DEORE GMP-19-33 1


Part 1: Use the Positioning Template to prepare a positioning statement for a product or service of your

choice.

Positioning Statement on Amazon Kindle Fire:

“To, online eBook readers, Amazon Kindle Fire is a distraction free, easy and comfortable one-handed

reading device that offers its users a glare free touchscreen display that reads like real paper, holds

thousands of books and provides at a tap control features without leaving the page compared to apple

books because Kindle provide access to thousands of ebooks, magazines and audio books in a single device

with long battery life due to amazon being the largest online bookstore with millions of eBooks of any

category.”

Part 2: Mention key learnings that you obtained by doing this exercise.

Answer: Key learnings that I obtained by doing this exercise:

• Statement should provide room for growth as your business matures and products change

• A clear positioning statement guides your product/service

• Positioning statement makes audiences understand why they should choose you’

• A positioning statement is an expression that fills a particular consumer need in a way that its

competitors don’t.

Part 3: Mention what difficulties you faced in doing this exercise.

Answer: Key difficulties faced while doing this exercise:

• To keep it brief

• Making it unique and distinct from competitors

• Understanding the job it needs to deliver to customers

KUNAL DEORE GMP-19-33 2

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