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Questionnaire: Name of The Shop: Retailer Name: Contact No: Address: E-Mail

This document contains a 15 question survey about a sales promotion scheme called the Sampark Summer Bonanza run by Havells for retailers. The survey aims to understand awareness of the scheme, its impacts, satisfaction levels, areas for improvement and expectations. Questions cover topics like how retailers heard about the scheme, whether they registered, how effective different promotional methods are, popular rewards, satisfaction with the scheme and suggestions for changes. The overall goal is to evaluate the effectiveness of this sales promotion campaign and identify ways to enhance it.

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Ashakiran Milk dairy
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421 views

Questionnaire: Name of The Shop: Retailer Name: Contact No: Address: E-Mail

This document contains a 15 question survey about a sales promotion scheme called the Sampark Summer Bonanza run by Havells for retailers. The survey aims to understand awareness of the scheme, its impacts, satisfaction levels, areas for improvement and expectations. Questions cover topics like how retailers heard about the scheme, whether they registered, how effective different promotional methods are, popular rewards, satisfaction with the scheme and suggestions for changes. The overall goal is to evaluate the effectiveness of this sales promotion campaign and identify ways to enhance it.

Uploaded by

Ashakiran Milk dairy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

Name of the shop:


Retailer Name:
Contact No:
Address:
e-mail:

Objective 01
To understand the sales promotion activities of Havells for B2B segment
01) Have you heard about the Sampark Summer Bonanza scheme?

a) Yes
b) No

02) If yes, how did you know about Sampark Summer Bonanza scheme?

a) Advertisement
b) Havells employee
c) Friends & family
d) Social media
e) Internet

03) Have you registered with the Havells Sampark Summer Bonanza scheme?

a) Yes
b) No

Objective 2

To analyse the impacts of Sampark Summer Bonanza scheme

04) Do you get timely information of sale promotion from company?

a) Always
b) Sometimes
c) Often
d) Rarely
e) Never

05) Which method of sales promotion is more effective to motive you buy?

a) Brand
b) Price off
c) Safety
d) Warranty
e) Attractive Adds
f) Sales promotion
Objective 3

To evaluate the level of satisfaction towards the sales promotion activities carried out by Havells

06) Which types of benefits attractive the most in Sampark Summer Bonanza scheme?

a) Hong Kong Curise


b) Bangkok & pattaya
c) 10 grams golden coin
d) 8 grams golden coin
e) 5 grams golden coin
f) HD LED TV ( Lioyd 80cm)

07 Which is the recent offer are benefit you received from the Sampark Summer Bonanza scheme?

a) h) Foreign tour
b) Cash back
c) j) Coupon
d) k) Discount
e) l) Not received any benefits

08) Would you like to redeem your points for gift or covert them into cash?

a) Gift
b) Cash

09) Are you satisfied with Sampark Summer Bonanza scheme?

a) Yes
b) No

Objective 4

To indicate improvements in the sales promotion Campaign

10) How would you rate the Sampark Summer Bonanza scheme?

a) Excellent
b) Good
c) Neutral
d) Bad
e) Very bad

11) Which sale promotion activity attracts you more?

a) Offer / Discount
b) Gift on purchase
c) Bonus on new product division
d) Growth bonus

12) Which factor do you want to change Sampark Summer Bonanza scheme?

a) Gift option
b) Cash redemption
c) Trip option
d) Gold coin

Objective 5

To understand the expectations and requirements of retailers

13) What do you feel about service of the Havells company?

a) Very good
b) Good
c) Average
d) Very bad
e) Poor

14) What you think about the approach of sales representatives?

a) Excellent
b) Good
c) Average
d) Very bad
e) Poor

15) Do you want to suggest any changes in Sampark Summer Bonanza scheme?

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