INTRODUCTION

We live in the 21st century which media is increasing throughout the world. For example,
we watch televisions through smartphones and use it to communicate with family, peers
and many more and we watched different advertisement we want for inquiries and stuffs.
Media literacy have a wide concept that sometimes means different to each individuals.
In general, what we need to focus is to understand, develop and enhance this kind literacy
to better interpret the media contents due to it influenced individuals. In this topic, we will
identify the elements of media literacy by Silverblatt, 2001.

OBJECTIVE

 To explain the different elements of media literacy to the students.

 To analyze if the students possess the different kind of elements.
 To discuss what are ways to enhance their literacy skills in media.

CONTENT

Media Literacy is the ability to effectively and efficiently comprehend and utilize mass
media content (Rajaguru, 2004). In this content we will study the elements of media
literacy by Art Silverblatt, a media scholar, a PhD and a professor of communications and
journalism at the year of 1995 in Webster University. Silverblatt identifies five fundamental
elements of media literacy and later on it added three more elements. The seven
elements is all about.

 Critical Thinking
 An understanding of the process of mass communication.
 Awareness of the impact of media on the individual and society.
 The development of strategies with which to discuss and analyze media
messages.
  An awareness of media context as a “text” that provides insight into our
contemporary culture and ourselves.
 The development of a greater enjoyment, understanding and appreciation of
media content.
 In the case of media developers, the ability to create effective and responsible
media messages.

Media literacy emphasizes these following elements which will be discussed by the
reporter of this classroom.

 Critical Thinking
 It allows the audiences or individuals to develop independent judgements
about media content. In 21st century, we must know what are the primary
and secondary sources gathered. Individuals should identify what are the
facts and what are the fake ones. To know what was true and what are the
fake ones we should consider these things. The author which shows
information of that individual, the date which shows the time and year of
published e-books or any journals gathered with used of internet the
domain which shows different domains such as ”.com, .org, .net”. And lastly
is the sources which shows an article if it is legitimate or credible ones.
 Understanding of the process of mass communication
 If individuals know the process, then they will form an expectations on how
media will serve individuals. It shows what the media obligations to the
individuals, media will show different media limit and the enhancement of
different messages and which forms of feedback are more effective.

 An awareness of the impact of Media

 Media impact our lives too much that if we continues to ignore it we might
risk of being caught up and carried along by it. For example we will rather
getting controlled by it than we controlling them. Just like the printing press
which is invented by Gutenberg at the year of 1440 which ushered in the
age of science and reason. It is just like media, it will be having the same
effect on the individuals.

 The development of strategies with which to discuss and analyze media

messages.
 Many of media influencers use strategies to make meanings out of a picture
or the video. For example videos such as vlogs, montage or movies shows
different camera angles. From top to bottom or from left to right angles
which shows more message to the audiences or individuals to easily
understand what the video or picture shows.
 An awareness of media context as a “text” that provides insight into our
contemporary culture and ourselves.
 There should be an understanding when we are talking about culture and
its people, since it is all about attitude, values and myths through
communications. By the use of media, we increasingly shape our
understanding and insight into our culture or different culture. For example
there are different blogs that posts about the different culture of a country,
by reading that blogs, we understand the different idea of other culture.

 The development of a greater enjoyment, understanding and appreciation

of media content.
 Media literacy is not all about being harmful much more suspicious, there
are still positive just like reinforcement of things such as enjoyment of
media which we may appreciate at some point. There are multiple points
of access to approach media content from a variety of directions and derive
from it on many levels of meaning such as sad, happy, and different
emotions. To put it short, we control the meaning for our own enjoyment or
appreciations.

 In the case of media developers, the ability to create effective and

responsible media messages.
 Media literate individuals develops production skills that enable them to
create useful and meaningful media messages. With the use of
presentation skills, internet, world-wide-web or narrative home video.
Another example about this element of media literacy is the social media
content creator, who creates content that may differ from what they want,
like petitions, preventions and shout outs that influences audience resulting
a huge impact of following what these influencers do.
 SUMMARY

The content shows the different elements of media literacy, which are having seven of it.
Created by media scholar Art Silverblatt a PhD professor of communication and
journalism in Webster University identifies the different elements such as critical thinking
which is all about independent judges that individuals needs to develop, understanding
the process of ass communications which talks about how media industries operate the
use of media itself. The awareness of impact of media on individual and society which is
all about how mass media will change society. The strategies for analyzing that is all
about meaning, we must possess tools with which to make fit with it. The media content
that provides the insight of the different culture that we know how we perceive the cultural
differences itself. The ability to enjoy and appreciate the media content, which we
perceive just like how we enjoy or appreciate things. And lastly the development of
responsible production skills which media became professions that now employ in this
century , either way to use it for training, enhancing preparations of presentations and to
keep in touch with the audience/clients or costumers.

We must somehow possess these different elements of media literacy and we will come
up with it naturally since we are currently in the advance technology. Meaning the media
will grow accordingly. By the media or technology grows, we consumers or individuals
enhances also in terms of this kind of literacy. What media literacy means is that we
somehow have or lack. Those who have it enhance themselves to become more literate
with it and those who don’t have still pursuing it for some reason so that they will not
becoming leaving behind.
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