MGT 7 Lecture Guide
MGT 7 Lecture Guide
Introduction
The term “project” refers to a great variety of endeavors. These range from activities with
single purpose, well-defined structures such as small infrastructures projects to complex, multi-
component systems such as integrated rural and area development schemes (NEDA, n.d).
A project may be defined as “any activity that involves the use of one or more scarce
resources during a specific time period for the purpose of producing a socioeconomic return in
the form of goods and services” (NEDA, n.d.).
Prather and Gundry (1995) illustrates the project ideation process above which begins with
a problem, need, or opportunity, then proceeds through idea generation (the center of the
model) and implementation, and ultimately yields a result. Hovering over the model is a cloud
labeled “Work Environment”.
The following concepts are further mentioned by the said author to clarify the ideas
illustrated:
Divergent Thinking – seeks to build, amplify, to decorate, and to make something more
than it is.
Convergent Thinking – seeks to select and judge, to compare, and to make things happen
and deliver a bottom-line result.
Fundamentally different questions characterize each style of thinking: “What is good about
it” and “How can’t be used?” characterizes a divergent thinking while “What’s wrong with it”
and “Why won’t it work” characterizes a convergent thinking.
Project Categories
Advantages Limitations
Provides information on existing & Being inherently a “partial
potential investment and their probable analysis”. It doesn’t take into
impact on national objectives consideration its own & related
Provides more meaningful indicators projects impact on the economy
for reflecting true scarcity of resources
when markets forces don’t. It cannot totally predict changing
technological trends, thereby
Provides information in the impact of limiting capability for evaluation
proposed investment on different risk.
segments of the society
Enables for better judgment of It poses difficulties in evaluating
administrative & organization problems easily quantifiable project with
that may be encountered, making the those that are more subjective.
investment more manageable Evaluation must be more
qualitative and in line with overall
development
Encourages conscious generation & It is more applicable to investment
examination of alternatives where there is a clear cost-benefit
steam and well defined
beneficiaries & areas of coverage;
in which case, ongoing services
may probably be better analyzed as
program
Reduces the data problem by focusing It cannot adequately compare
on a smaller area of analysis objectives that are not subject to
valuing
PROJECT IDENTIFICATION
It is a stage wherein the project is design to achieve maximum benefits at the lowest
possible cost. A well balanced and well prepared feasibility study forms the basis for sound project
design and increases the probability of success of a project.
A Feasibility study involves five functional areas of analysis namely market, technical,
financial, economic and operational.
There are 2 stages in assessing project viability: (1) Prefeasibility and (2) Feasibility
studies. In substance there are similar differing mainly in the degree and accuracy involved
Depending on the result of the Prefeasibility Study, any of the following decisions may be
taken:
a) Reject the Project – should the analysis conclusively reveal that none of the
possible project alternatives is feasible from the technical and or
economic/financial viewpoints even in the future, and then the project should be
discarded outright.
b) Defer conduct of detailed feasibility study – should the analysis reveal that the
project can be feasible only if the implemented in a relatively distant future, then
the detailed feasibility study of the project should be postponed. Deferring the
execution of the study is advantageous since the demand and supply characteristic
may drastically change during the intern period.
c) Proceed directly to detailed design & implementation – the economic and
technical soundness of the project may turn out to be highly evident during
prefeasibility study. Thus, there is no point in spending additional resources for a
detailed study. In such cases, it is only logical to immediately proceed from the
prefeasibility study phase directly to detailed design and project implementation.
d) Conduct a detailed feasibility study – it is only necessary if the study indicates
the following: (1) More detailed information is required to produce more
conclusive result (2) Alternatives schemes of the project are nearly of the same
degree of feasibility and or show marginal feasibility and (3) New alternative
solutions have emerged whose feasibilities need to be ascertained through more
detailed analysis.
Feasibility Study
a) Objective of the study – the purpose of the study should be set out in clear and
comprehensive terms.
MANAGEMENT 7. Project Study and Development
Chery C. Lacaden, College of Business and Economics NVSU Bayombong Nueva Vizcaya Page 8
b) Scope of the Study – the geographic area and or category of project beneficiaries
of study must be defined.
c) Methodology - vital component of the study. It is defining as the analytical
procedure to be followed in order to facilitate the orderly development of the
project. It should be conforming to universally accepted practices of the project
analysis. It should be specifying in the following: (1) Methods for data collection
and organization (2) Feasibility evaluation techniques including the factors and
parameters to be considered and (3) Degree of detailed desired.
d) Program of work - a general time-based program of work indicating the sequence
of various analytical operations together with their functional inter-linkages.
e) Resource Requirement - it is the needed resources to implement the study.
f) Participating entities - the project proponent either government or private entities.
MARKETING FEASIBILITY
The objective of the marketing study (1) to determine the extent to which the goods/service
to be generated by the project are needed or demanded and to design the appropriate marketing
strategies (2) Plans will help ensure that the projects outputs will reach and be accepted by the
target users.
Market - Refers to an arena for potential exchanges that may be involving money.
Demand Analysis – Involves the estimations of market demand for the output/s of the proposed
project. It involves (1) Identification and analysis of demand determinants (2) Estimation of past
& present demand and (3) Projection of future demand
Identifying Demand Determinants – determinants are used to determine the level of demand for
particular good or services.
Projecting Demand
a) Survey of people intentions and needs assessment – adoption of the demand
characteristic of population in comparable areas where experiences has been
documented as a result of the implementation of similar projects may not be
MANAGEMENT 7. Project Study and Development
Chery C. Lacaden, College of Business and Economics NVSU Bayombong Nueva Vizcaya Page 10
appropriate. Needs assessment entails the collection of information through fields
of investigation where specific questions relating the outputs of the project under
consideration to the actual and perceived needs of the target population are asked
through direct contact with a sample of population.
Common obstacles include: (1) Alternatives that the project population
presently dealing with problems is addressing (2) Opportunity cost of
accepting the goods or services provided under the project (3) Cultural
benefits or social norms that deter the intended beneficiaries’ from wanting
what will be provided by the project.
Common Tool – Sample Question
b) Expert Opinion - Includes those who are potential clients and who can speak for
the rest of the beneficiaries.
Expert Groups are categorized in to 3 namely Group Discussion Method, Pooled
Individual Estimates Method, and Delphi Approach
Group Discussion Method - Expert brainstorm as a group and come up with a
consensus estimates
Pooled Individual Estimates Method - Expert come up with individual estimates
and the group leader consolidates them into a single estimate.
Delphi Approach - Expert provide Individual estimates and assumptions which
are reviewed by the group leader revised and followed by second, third, or more
rounds separate estimations.
Supply Analysis
Estimates of past and present levels of supply are necessary to arrive at an initial forecast
of supply conditions during the project lifetime.
Demand-Supply Consolidation
Segmentation Variables
1. Geography – markets may be divided into geographical
areas
2. Demographic – Classified by sex, age, income etc.
3. Psychographic – in terms of individual traits
Market Targeting
1. Undifferentiated Marketing – design one set of marketing
program that will appeal to the broad.
2. Differentiated Marketing – design separated product for
each marketing segment.
3. Concentrated Marketing – select one or few and design an
appropriate marketing plan.
1. Rhetoric
2. Propaganda
3. Negotiation
1. Audience
2. Channels
3. Message
4. Communicators
Promotion Instruments
1. Advertising
2. Personal selling
3. Publicity
4. Other Promotions
Marketing Organization – depending on the complexity of marketing
mix of a project, the organization needs of the of the project may range
from one person to a whole division of the project staff, and even to
several locational dispersed offices
The Sales and marketing Budget.
Evaluating the technical feasibility of the project can be based on the following
components:
a) Its size and capacity, location, layout, technology, and timing are commensurate and
appropriate to the demand.
b) All of its technical features are reasonable defined and found to be workable, adequate
and acceptable or social feasible
c) Input resources are available in the requirement quantities
d) There is assurance that the facilities will produce the qualities and quantities of the good
and services required on a continuing and dependable basis.
a) Alternative ways of carrying out the project in terms of the technology or production
process to be used, size or scale, location and timing of implementation.
b) Social Feasibility aspect of each alternatives
c) Corresponding physical resources requirement
d) Plan for implementation and operation
1. Variation in Product type - The Nature of product or service may differ in terms of:
o Quality
o Product Range
o Stages of processing
2. Variation of Techniques – Differences in production technique may involve one or more
of the following:
Alternative Sizes (Scale) - Refers to the project capacity to supply the goods/services demanded
over a period of time.
Alternative Timing – refers to the schedule of various activities involved in the implementation
and operation of a project
1. Level of Output
2. Funding Constraints
3. Technical Factors
4. Natural Factors
5. Social Factors
Other than the organization, marketing and technical studies, the acceptability of a project
is strengthened by the following financial tools described as:
Profitability – refers to the comparison of either financial or economic cost with benefits
Financial Profitability Analysis – is concerned with determining the income that the project
would generate for the project-operating entity.
Economic Profitability – is directed toward the establishing the net return that the project would
generate for the economy/society as a whole.
Time Value of Money - the essence of this concept is that money received or consumed at a
particular time has greater value than the same money received or consumed at some future time.
There are several interrelated explanations and these are the following:
C. Internal Rate of Return (IRR) – refers as the discount rate which equates the PV of the
projects benefit cost so that the NPV is Zero and the BC ratio is one
NPV = ∑ bi -- ∑ ci =0
(1+r) I (1+r) i
And
B/C = ∑ bi -- ∑ ci =0
(1+r) I (1+r) i
D. Recoupment (Payback) Period – is used to determine the number of years it takes to recover
all the capital invested.
Formula: Original Investment / Gross Annual Profit
E. Accounting Rates of Return – using the financial ratios such as ROE, ROI, ROA, EPS and
Dividend Yield of Stocks
Financial Analysis refers to the assessment of the project commercial profitability and
capability to service its obligations
1. Income Statement - is defined as the excess of revenues over expenses; loss is the excess
of expenses over revenue.
2. Balance Sheet – indicates the expected financial position of the project at specified future
dates. It shows the assets that are expected to be available for use of the project and how
they are expected to be financed
3. Cash Flow Statement - shows the expected annual movement of cash into (receipts) or out
(expenses) of the project account
• Liquidity Ratios -used to assess the ability of a company to meet its current obligations.
Important indicators of liquidity are:
CURRENT RATIO:
CURRENT ASSETS/CURRENT LIABILITIES
QUICK RATIO:
(CURRENT ASSETS-INVENTORIES)/CURRENT LIABILITIES
• Profitability Ratios -measures how much operating income or net income a company is
able to generate in relation to its assets, owner's equity and sales.
• Leverage Ratios -this is the grouping of ratios designed to assess the balance of financing
obtained through debt and equity resources.
Some of the important leverage ratios are the following:
DEBT TO TOTAL ASSETS RATIO:
TOTAL DEBT/TOTAL ASSETS
TIMES INTEREST EARNED RATIO:
(PROFIT BEFORE TAX + INTEREST EXPENSE)/INTEREST EXPENSE
• Activity Ratios- shows how certain assets or liabilities are used efficiently in the production
of goods and services.
Among the more common efficiency ratios are:
INVENTORY TURNOVER RATIO:
COST OF GOODS SOLD/INVENTORY
FIXED ASSETS TURNOVER:
NET SALES/NET FIXED ASSETS
ECONOMIC ANALYSIS
The objective of this analysis of project preparation is to ascertain the projects desirability
in terms of its net contribution to the economic and social welfare of the country as a whole
Economic Analysis – is a method by which the net effect of a proposed project may be
determined. It can also be undertaken to rank projects in order of importance with respect to the
development goals, although not all techniques are suitable for this purpose.
Application of Economic Analysis of a project:
a) Definition of the set of development objectives against which a project feasibility
is to be assessed
b) Translation of development variables into common denominator by which project
benefits are measured.
c) Identification and valuation of project cost and benefits.
d) Comparisons of cost and benefits
e) Recommendation on the selection of project accepted, rejected, deferred or
modified.
c) Present value comparison of cost and benefits, sensitivity analysis and selection of
project based on derived economic feasibility indicators.
1. Social Discount Rate – the rate used to discount the future discount the
future streams of estimated cost and benefit
Opportunity Cost of Capital (OCC) – represents the marginal return
on invested capital.
Social Time Preference (STP) – reflects the diminishing value of
consumption overtime. It is also referred as Consumption Rate of
Interest (CRI)
if the valuation were in terms of aggregate consumption then use
STP or CRI
if the valuation were in terms of aggregate saving then use OCC.
2. Economic Feasibility Criteria – the NPV is deemed the best measure of a
project economic worthiness and its adoption as basis for accepting projects
is recommended.
3. Sensitivity Analysis
Critical items need to be tested:
Wage rate of certain classes of labor
Discount rate
Timing of implementation
Relative weights given to the various goals being assessed.
4. Project Ranking for Investment Programming
1. Operational Feasibility
a) Political Acceptability and Legality of a project – a major consideration in judging
the operational feasibility of a project.
b) Social Soundness of the project - assessing the compatibility of the project with the
socio-cultural environment in which it is to be introduced, the like hood that new
practices or institution introduced among the initial project target population and the
social impacts or distribution of benefits of a burden among different groups.
c) Local participation-
Properly defining the geographical boundaries
Holding series of meeting
Involving prospective beneficiaries in testing a new technology
Developing an effective communication process
Establishing organizational arrangement
Technical training
Offering opportunities
3. Resources Availability and Cost – implies the possibility of obtaining them within the
allowable cost limits set in the financial and economic studies of the project.
4. Adjustment in Project Design – adjustment in the technical design can be made without
rendering the project technically or economically unfeasible, and then such adjustment
should be made to make the project operationally feasible.
It deals with: project appraisal, financial needs and sources, financing from the national
and local budget and other sources of financing
Project Appraisal – covers the basic study areas and applies the same general analytical
techniques as those required for project preparation
a) Marketing Aspect – appraisal should be made on the nature of the product and its
market in terms of geographic coverage and target groups.
b) Technical Aspect – appraisal should determine whether the design is suitable in
terms of capital expenditures per head, scale in relation to market, skill
requirements, inputs requirement and product in relation to target markets.
c) Financial Aspects - should quantify the amount of subsidy required by the project
continuous operation.
d) Economic Aspect – verifies whether then cost and benefits or effectiveness
indicators have been fully identified and appropriately measured.
e) Management and Organizational Aspect - verifies if organization is equipped with
necessary manpower.
f) Political and Legal Aspect – the project should be acceptable not only national or
local but also to the people affected by the project.
g) Sociocultural Aspect – confirms the jurisdiction of the project as proposed,
deliberations proceed to financing arrangement, terms and conditions.
Financial Plan – a plan that tells the source of funds and activities together with its amount needed.
Preparation of financial scheme for either public or private sector projects generally involves
the following steps:
1. Determination of the specific requirement of the project
2. Selection of the appropriate type of financing
3. Identification of alternative sources of funds
4. Establishment of acceptable capital structure
5. Determination of the effective cost of financing from each sources
6. Comparison of effective cost financing with the rate of return on project investment
7. Determination of maximum amount obtainable from each alternative sources
8. On the basis of foregoing and considering the projects objectives, formulation, and
appropriate financing scheme.
Sources of Financing
a) General Revenues
Continuing Appropriations
Annual Appropriations
b) Borrowing
Bond Issues
Borrowing from financial institution
c) Earnings
Local Governments
Corporations
d) Loans
Direct National Government Obligations
Corporate Obligations
Local Government Obligations
e) Grants
f) Government own banks
g) Private institution
Student Activities
1. Reaction Paper on film viewing: Steve Jobs, the Movie
2. Assignment on Project Life Cycles
3. Conduct of Research to complete each part of the FS
The final component of this material is the format prepared for students to guide them complete
each aspect of the project study chosen. Students are required to finish and submit each required
part weighing 25 points each, in accordance with the allocated time to include lectures and
discussions stated in the syllabus. A final complete paper shall be submitted that will accrue a
total 100 points.
References
Prather and Gundry (1995). Blueprints for innovation. American Management Association
[AMA]New York
Siddiqui Moid (2009). A managers’ toolkit for creativity and innovation. Wisdom tree: New
Delhi.
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