FRESH BERRIES MARKET IN INDIA

Business Report
Fresh Berries Market in India:
Business report 2019_sample pages

Contents

1. INDIA PESTEL ANALYSIS

1.1. Political Factors
1.2. Economic Factors
1.3. Social Factors
1.4. Technological Factors
1.5. Environmental Factors
1.6. Legal Factors

2. FRESH BERRIES MARKET IN INDIA

2.1. Overview of fresh berries market
2.2. Producers of fresh berries in India, including contact details and product range
2.2.1. Producers of strawberries

3. INDIA'S FOREIGN TRADE IN FRESH BERRIES

3.1. Export and import of fresh strawberries: volume, structure, dynamics
3.2. Export and import of fresh cranberries, bilberries and other fruits of the genus Vaccinium:
volume, structure, dynamics
3.3. Export and import of fresh raspberries, blackberries, mulberries and loganberries: volume,
structure, dynamics

4. MAJOR WHOLESALERS AND TRADING COMPANIES IN INDIA

5. CONSUMERS OF FRESH BERRIES IN INDIAN MARKET

5.1. Downstream markets of Fresh Berries in India
5.2. Fresh Berries consumers in India
Fresh Berries Market in India:
Business report 2019_sample pages

The aim of this study is to provide a tool which will assist strategy group and the management
team specialists in making correct decisions on how to penetrate the India market and catch the
maximum commercial opportunities in dealing with business partners in this country.

The research is based on reliable data. While preparing the study the following information
sources are used:
1. Company’s databases;
2. Official databases (incl. EUROSTAT and United Nations Commodity Trade Statistics Database);
3. Printed and electronic specialized publications;
4. Market players’ annual and quarterly reports;
5. Industry and trade publications, investment research reports;
6. Internet resources and media analytical articles.

The report could be divided into two notional parts. The first part provides the general
consideration of the business environment in India. The second part includes detailed research of
the Fresh Berries market, and contains information about internal market producers and traders
as well as consumers.

1. INDIA: PESTEL ANALYSIS

PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence different
outside factors – political, economic, sociocultural, technological, environmental and legal – exert
on a business to later chart its long-term targets.
Being part of the external analysis when carrying out a strategic assessment or performing a
market study, PESTEL gives an overview of diverse macro-environmental factors that any
company should thoughtfully consider. By perceiving these outside environments, businesses can
maximally benefit from the opportunities while minimizing the threats to the organization.
Key factors examined by PESTEL analysis:

1.1. Political Factors

What opportunities and pressures are brought by political bodies and what is the degree of public
regulations’ impact on the business?

1.2. Economic Factors

What economic policies, trends and structures are expected to affect the organization, what is
this influence’s degree?

1.3. Social Factors

What cultural and societal aspects will work upon the demand for the business’s products and
operations?
Fresh Berries Market in India:
Business report 2019_sample pages

1.4. Technological Factors

What impact do the technological aspects, innovations, incentives and barriers have on the
organization?

1.5. Environmental Factors

What environmental and ecological facets, both locally and farther afield, are likely to
predetermine the business?

1.6. Legal Factors

What laws and legislation will exert influence on the style the business is carried out?

2. FRESH BERRIES MARKET IN INDIA

2.1. Overview of Fresh Berries market

Chapter’s main deal is to provide detailed analysis of India market.

Sectors under consideration are:
- Current state of Fresh Berries production in India
- Market size, export and import shares in the production and consumption respectively
- Future market development prospects

The information is accompanied by tables and diagrams for illustration purposes and better
understanding.

2.2. Producers of Fresh Berries in India

2.2.1. Producers of strawberries

The chapter covers data on India manufactures of Fresh Berries.

The information includes company profiles for key market players, contact details and product
range for each producer.

Manufacturer’s description example:

Company’s name
Contact details (address, Tel/Fax, Email, Web Site)
Company’s description – history, specialization, product range; market information if available:
capacity, position on the market, recent company news.
Fresh Berries Market in India:
Business report 2019_sample pages

3. INDIA'S FOREIGH TRADE IN FRESH BERRIES

This chapter provides data on export and import volumes of Fresh Berries in India. It also
analyzes main features and trends of country's foreign trade. The data covers 6-year period and
is given in tables as follows:

3.1. Export and import of fresh strawberries: volume, structure, dynamics

Table 1. Export and import of fresh strawberries in India, 2012-2017

2012 2013 2014 2015 2016 2017
Export, thousand $

Export, tons

Import, thousand $

Import, tons

Trade balance, tons

Table 2. Structure of fresh strawberries export by countries, 2016-2017

Period / Average price, Country

Trade value, $ Net weight, kg
$/kg share, %
India-Partner

2016
total
including:

2017
total
including:

Table 3. Structure of fresh strawberries import by countries in 2016-2017

Period / Average price, Country

Trade value, $ Net weight, kg
$/kg share, %
India-Partner

2016
total
including:

2017
total
including:
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Trade statistics for other Fresh Berries products will be presented in the same manner as for fresh
strawberries.

4. MAJOR WHOLESALERS AND TRADING COMPANIES IN INDIA

Major trading companies, functioning in the sphere of wholesale and retail trade of Fresh Berries
on India market, are shown in the part. The information includes contact details and product
range for each company.

Supplier’s description example:

Company’s name
Contact details
Address
Tel/Fax
Email
Web Site
Product range regarding Fresh Berries

5. CONSUMERS OF FRESH BERRIES ON INDIA MARKET

5.1. Downstream markets of Fresh Berries in India

Main downstream industries of Fresh Berries are processing enterprises, trading companies and
population. The chapter describes major downstream markets in India.

5.2. Fresh Berries consumers in India

The chapter includes main Fresh Berries consumers list with contact details.