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BUSO38 Syllabus English

This document provides information on the course BUSO38 Business Administration: Digital Marketing, including that it is a 7.5 credit course taught in English at the advanced level. The course aims to provide students with knowledge of digital marketing strategies and tactics, how online data is collected and used, and the impact of social media. Students will develop analytical, practical, and collaborative skills to apply concepts through case discussions, papers, and projects. Assessment includes individual assignments, a written exam, and a group assignment, and the course covers topics like research, content creation, engagement, relationships, optimization, and brand building.

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Fahim Anwar
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65 views4 pages

BUSO38 Syllabus English

This document provides information on the course BUSO38 Business Administration: Digital Marketing, including that it is a 7.5 credit course taught in English at the advanced level. The course aims to provide students with knowledge of digital marketing strategies and tactics, how online data is collected and used, and the impact of social media. Students will develop analytical, practical, and collaborative skills to apply concepts through case discussions, papers, and projects. Assessment includes individual assignments, a written exam, and a group assignment, and the course covers topics like research, content creation, engagement, relationships, optimization, and brand building.

Uploaded by

Fahim Anwar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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School of Economics and Management

BUSO38, Business Administration: Digital Marketing, 7.5


credits
Företagsekonomi: Digital marknadsföring, 7,5 högskolepoäng
Second Cycle / Avancerad nivå

Details of approval
The syllabus was approved by The Board of the Department of Business
Administration on 2019-03-25 to be valid from 2019-03-25, autumn semester 2019.

General Information
BUSO38 is a course in Business Administration at the advanced level.

Language of instruction: English

Main field of studies Depth of study relative to the degree


requirements
Business Administration A1N, Second cycle, has only first-cycle
course/s as entry requirements

Learning outcomes
A passing grade on the course will be awardedto students who:

Knowledge and understanding


• Have a solid knowledge of basic strategic principles and tactics of effective digital
marketing
• Have a working knowledgeof how online data is collected, analyzed and applied
to digital marketing decisions.
• Have a good understanding of the consequences of social media for marketers.

Competence and skills


• Develop analytical skills within the field - to use key concepts, models and
techniques both orally in casediscussions and written papers.
• Develop practical skills within the field - to apply theoretical knowledge for
solving practical problems.
This is a translation of the course
syllabus approved in Swedish
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• Develop the ability to adopt both a management and consumer perspective to
digital marketing.
• Can work both individually and as a member of a group with students from
different cultures in order tosolve practical problems as well as manage more
extensive projects.

Judgement and approach


• Can follow the development of research in the digital marketing field through
journal articles and e-books as well as other electronic sources.
• Can actively use the digital marketing tools, e.g.create their ownblogs, develop
digital marketing campaigns, carry out online marketing research, etc.

Course content
The course consists of six major parts. The first part of the course, think, is devoted to
researching, planning and strategic preparation for digital marketing campaigns. The
second part, create, enables students to generate functional and appealing digital
marketing contents. In the third part, engage, students will focus on engaging
potential and existing customers in order todrive traffic to the digital marketing
contents they have created. The fourth part is labeled retain, as the focus of the
course shifts toward building and maintaining strong relationships with customers. In
the fifth part, optimize, students will learn how to track, analyze, and optimize
the performanceof digital marketing campaigns via data-driven insights. The sixth and
final part, build, emphasizes the process of building strong brands in the digital
marketing environment.

Course design
The course design comprises traditional lectures, workshops, and flipped-classroom
seminars in teams.

Assessment
See appendix including examination sessions. (Will be attached to the curriculum
automatically in the system).
Subcourses that are part of this course can be foundin an appendix at the end of this
document.
The examiner, in consultation with Disability Support Services, may deviate from the
regular form of examination in order to provide a permanently disabled student with
a form of examination equivalent to that of a student without a disability.
Subcourses that are part of this course can be found in an appendix at the end of this
document.

This is a translation of the course


syllabus approved in Swedish
3/ 4

Grades
Marking scale: Fail, E, D, C, B, A.
Grade (Definition) Points or % out of maximum points. Characteristic.
A (Excellent) 85-100. A distinguished result that is excellent with regard to theoretical
depth, practical relevance, analytical ability and independent thought.
B (Very good) 75-84. A very goodresult with regard totheoreticaldepth, practical
relevance, analytical ability andindependent thought.
C (Good) 65-74. The result is of a good standard with regard totheoreticaldepth,
practical relevance, analytical ability andindependent thought and lives up to
expectations.
D (Satisfactory) 55-64. The result is of a satisfactory standard with regard
totheoreticaldepth, practical relevance, analytical ability andindependent thought.
E (Sufficient) 50-54. The result satisfies the minimum requirements with regard
totheoreticaldepth, practical relevance, analytical ability andindependent thought, but
not more.
F (U) (Fail) 0-49. The result does not meet the minimum requirementswith regard
totheoreticaldepth, practical relevance, analytical ability andindependent thought.
Some occasionalexamination elements of the course may have the grading scale pass
(D) / fail U(F).
Plagiarism is considered to be a very seriousacademic offence. The University will take
disciplinary actions against any kind ofattempted malpractice in examinations and
assessments. The penalty that may be imposedfor this, and other improper practices
in examinationsor assessments,includessuspension from the University for a
specific period of time.

Entry requirements
Students admitted to a Master Program where this course is either a compulsory or
elective part, are qualified for the course. For other students, at least 60 UCP or ECTS-
cr in Business Administration is required. These must include a course in basicBusiness
Administration (e.g.FEKA90 Business Administration: Introductory course in Business
Administration

Further information
In case of closure of the course: Within three semesters after the course closurethere
will be offered three additional occasions for examination of respectiveexamination
part of the course, for students with no successful result. Note that after this you can
get a certificate only regarding completed examination parts.

This is a translation of the course


syllabus approved in Swedish
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Subcourses in BUSO38, Business Administration: Digital Marketing

Applies from H19

1901 Individual assignment, 1,5 hp


Grading scale: Fail, Pass
1902 Written exam, 3,0 hp
Grading scale: Fail, E, D, C, B, A
1903 Group Assignment, 3,0 hp
Grading scale: Fail, E, D, C, B, A

This is a translation of the course


syllabus approved in Swedish

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