Scribd
Upload
108 views

Social Media Strategy

This document outlines the initial steps for developing a social media marketing strategy for Yatch Stew Solutions. It recommends: 1) Defining goals and setting SMART objectives, focusing on 2 primary goals like increasing leads by 50% within a set timeframe. 2) Creating buyer personas to identify the ideal target audience based on demographics, interests, pains. More specific targeting will yield more conversions. 3) Researching 3-5 main competitors to analyze their social media presence, content strategy, engagement rates, and tactics to integrate successful approaches. 4) Choosing social media channels and tactics aligned with goals, objectives, and each platform's best practices, like using Facebook ads to promote lead magnets.

Uploaded by

Himanshu Tomar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
108 views

Social Media Strategy

This document outlines the initial steps for developing a social media marketing strategy for Yatch Stew Solutions. It recommends: 1) Defining goals and setting SMART objectives, focusing on 2 primary goals like increasing leads by 50% within a set timeframe. 2) Creating buyer personas to identify the ideal target audience based on demographics, interests, pains. More specific targeting will yield more conversions. 3) Researching 3-5 main competitors to analyze their social media presence, content strategy, engagement rates, and tactics to integrate successful approaches. 4) Choosing social media channels and tactics aligned with goals, objectives, and each platform's best practices, like using Facebook ads to promote lead magnets.

Uploaded by

Himanshu Tomar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Marketing Strategy for Yatch Stew Solutions

Let us start by asking ourself 1 basic Question?

 What is my goal?- What is it that I want social media marketing for?

Clearly, in your case for Yatch Stew solutions,

i. your goal is to attract as much traction and students to your website.

ii. Retain your audience/students with engaging content.

iii. market your Brand name all over the world.

iv. Building your online Reputation.

Now, you need to select two of these( or any other goals you have) as PRIMARY goals and other as
SECONDARY goals.

Having too many goals distracts you and you’ll end up achieving none.

 Set Marketing Objectives!

Goals aren’t terribly useful if you don’t have specific parameters that define when each is achieved.

For example, if one of your primary goals is generating leads and sales, how many leads and sales do you
have to generate before you consider that goal a success?

Let us fix our objectives at first, and work towards achieving them.

i. This way we are motivated to deliver that result.

ii. It is easy to measure our resources spent. And which platform is more effective than the other.
After which we can focus on one and optimally use our resources.

How to set your objectives?

Choose S-M-A-R-T.

Make your objectives Specific, Measurable, Achievable, Relevant and Time-bound.

if your goal is to generate leads and sales, a specific marketing objective may be to increase leads by
50%. In order to measure your progress, choose which analytics and tracking tools you need to have in
place.

Attaching a timeframe to your efforts is imperative. When do you intend to achieve your goal(s)? Next
month? By the end of this year?
Your objective of increasing leads by 50% may be specific, measurable, achievable and relevant, but if
you don’t set a deadline for achieving the goal, your efforts, resources and attention may be pulled in
other directions.

 Identify Ideal Customers

If a business is suffering from low engagement on their social profiles, it’s usually because they don’t
have an accurate ideal customer profile.

Buyer personas help you define and target the right people, in the right places, at the right times with
the right messages.

When you know your target audience’s age, occupation, income, interests, pains, problems, obstacles,
habits, likes, dislikes, motivations and objections, then it’s easier and cheaper to target them on social or
any other media. Running optimal ad campaigns with proper targeting is a must.

More specific targeting = More conversions.

 Know your Competition

When it comes to social media marketing, researching your competition not only keeps you apprised of
their activity, it gives you an idea of what’s working so you can integrate those successful tactics into
your own efforts.

Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and
analyze their content strategy. Look at their number of fans or followers, posting frequency and time of
day.

Also pay attention to the type of content they’re posting and its context (humorous, promotional, etc.)
and how they’re responding to their fans.

The most important activity to look at is engagement. Even though page admins are the only ones who
can calculate engagement rate on a particular update, you can get a good idea of what they’re seeing.

For example, let’s say you’re looking at a competitor’s last 20-30 Facebook updates. Take the total
number of engagement activities for those posts and divide it by the page’s total number of fans.
(Engagement activity includes likes, comments, shares, etc.)

You can use that formula on all of your competitors’ social profiles (e.g., on Twitter you can calculate
retweets and favorites).

Keep in mind that the calculation is meant to give you a general picture of how the competition is doing
so you can compare how you stack up against each other.
 Choose Channels and Tactics

Many businesses create accounts on every popular social network without researching which platform
will bring the most return. You can avoid wasting your time in the wrong place by using the information
from your buyer personas to determine which platform is best for you.

Your tactics for each social channel rely on your goals and objectives, as well as the best practices of
each platform.

As our goal is increasing leads and your primary social network is Facebook, some effective tactics are
investing in Facebook advertising or promotion campaigns to draw more attention to your lead
magnets.

 Create a Content Strategy

CONTENT is KING!

Content and social media have a symbiotic relationship: Without great content social media is
meaningless and without social media nobody will know about your content. Use them together to
reach and convert your prospects.

There are three main components to any successful social media content strategy:

i. type of content,

ii. time of posting,

iii. and frequency of posting.


**I will discuss how to use each Social media Channels with what kind of Content in my next detailed
plan, once you have read through this descriptory plan.

You will find many studies that give you a specific time when you should post on social media. IMO,
suggest using those studies as guidelines rather than hard rules. Remember, your audience is unique, so
you need to test and figure out the best time for yourself.

Marketing is not some formula that you use and get the same exact answer with the same inputs. One
needs to do hits and trails to find out what is working for your bussiness and what is not. Then analysing
these numbers, we need to use our resouces optimally!

**Please go though this first part of basic steps for digital marketing. Once you have gone though this
and I get your feedback. I will be sending you the final detailed plan, specific to the demands your
Business requires.

You might also like