CHAPTER 1

BACKGROUND OF THE STUDY

A. Introduction

Puto is a type of steamed rice cake usually served as snack or as

accompaniment to savory dishes such as Dinuguan or Pancit in the Philippines

Cuisine.The name “kakanin” is derived from 2 words, kanin ( to eat) and kanin (

rice). It’s a term for sweet made of glutinous rice and coconut milk Puto is one

of the most popular kakanin. This steamed rice cake is traditionally white in color

although it can also be tinged green or purple to indicate that it been flavored

with pandan or ube. It is sometimes eaten alongside savory viands, most notably

the dinuguan. Choice toppings for Puto range from a single strip of cheese to a

slice of salted egg.

The word Puto is derived from the Malay word Puttu, which literally

means “portioned”. The regional variants of the steamed cake take their names

from either appearance or their most notable feature.

We come up on making Puto making it in different flavor like Malunggay-

Choco, Coco-Pandan, Cheese-Pumpkin and Crushed Oreo. This idea gives a

twist compared to a typical Puto.

B. Statement of the Problem

It is important to know the possible problems that may be encountered in

running a business. The proponents must should be aware of knowing SWOT

analysis ( Strength, Weaknesses,Opportunities and Threats).

In every occasions like birthdays, anniversaries, holidays etc. preparing

Puto is one of the Filipinos habit. It’s been part of our culture so that the

proponents decided to come up with introducing Puto in a creative way of

adopting new ideas to make it more delicious.

1. Marketing Study
1.1 Who will be the target market of the study.

1.2 What strategy used in order to attract Customers.

1.3 Who will be the competitor of the business.

1.4 How will Dolce kreme puto promote their products.

1.5 What kind of marketing strategy Dolce kreme puto will apply before and

during operation.

2. Technical Study

2.1 What materials to be used.

2.2 What are the ingredients needed.

2.3 How to disposed waste.

2.4 What are the methods and procedures.

2.5 Where is the best location for the business.

3. Management Study

3.1 How to manage the business.

3.2 What are the stated rules and regulations.

3.3 What benefits should the management get onto it.

3.4 Who are the persons involve in the business

3.5 What is the strategy of Dolce kreme puto in defining the job description and

job speculation of each member in the organization

4. Financial Study

4.1 How much capital is being invested.

4.2 What are the expenses.

4.3 How will the Dolce Kreme Puto will be planning their strategy in distributing

the salary to their workers.

4.4 How will Dolce Kreme Puto show their income statement .

4.5 What is the pricinfg strategy of Dolce kreme puto.

5. Socio-Economic Study

5.1 How the economy is benefited.

5.2 How the business help the society.

5.3 What nutrients should we get from the product.

5.4 How to develop a harmonious relationship with the customer.

5.5 How will Dolce kreme puto dispose their waste.

Objectives of the Study

1. Market Study

1.1 To show how the business will promote their product.

1.2 To identify what kind of marketing strategy will be needed in the business.

1.3 To determine the business strength and weaknesses.

1.4 To show how Dolce Kreme Puto will compete in the market.

1.5 To determine how Dolce Kreme Puto gain customers loyalty.

2. Technical Study

2.1 To show all the ingredients of Dolce Kreme Puto.

2.2 To discuss the process in making puto.

2.3 To keep the cleanliness and show how to disposed waste.

2.4 To define the location of the business and how did the location help to make

the business grow.

2.5 To show ingredients needed.

3. Financial Study

3.1 To show the Dolce kreme Puto pricing strategy.

3.2 To identify the best strategy in compensating workers.

3.3 To discuss the flow of financial activity.

3.4 To identify the starting capital of the business.

3.5 To know what is the rate of success of Dolce Kreme Puto through forecasting

the expected sales per day.

4. Management Study

4.1 To hired people in the business.

4.2 To provide job speculations and job descriptions for workers.

4.3 To define the kind of management inside the business.

4.4 To set a rules and regulation that should be strictly followed.

4.5 To identify how many employees or workers will be needed in running the

business.

5. Socio Economic Study

5.1 To show how Dolce Kreme Puto help the society.

5.2 To ensure the safety in eating puto products.

5.3 To discuss the benefits of Puto in the Health.

5.4 To offered products in a budget friendly way.

5.5 To give opportunities to those unemployed people.

D. Significance of the Study

It is important to know the significance of the Feasibility Study. Feasibility

study is the first stage of the product or service development cycle. It is the

process of defining exactly what a project is and what strategic issues need to

be considered to assess its feasibility, or likelihood of succeeding. The

proponents study aims for the growth of the business and to introduced Dolce

Kreme Puto in the market. The study helped how to increase level of profitability.

The study gives emphasis on the best strategy to be used in order to excel

among other competitors. It also determine the strength and weaknesses of the

business or even how to overcome those possible problems that may be

encountered during the operation process.

E. Scope and Limitation

1. Marketing Study

The marketing study help the business to identify who is the possible

target market and competitors of Dolce Kreme Puto.

2. Management Study
 The management study will gives opportunities for the business to look

for the best person to be hired in a specific job position from top management to

lower management..

3. Technical Study

In technical study it will show the method s and procedure that should be

undertake from turning raw materials into a finished product until it is presented

in the market

4. Financial Study

The Financial study will show what strategy should the business perform

in running a business. Financial activities should be monitored and recorded to

know if the business you’ve have is either gaining or losing.

5. Socio Economic Study

This study will show how the business help the society by delivering food

that is healthy but delicious product in an budget friendly way. It gives

opportunity to those unemployed personnel. The study assure that there is no

bad impact to the society itself.

F. Review of Related Literature

According to the research, Puto (Filipino steamed cake) feasibility study.

Puto is an easy to make dessert or breakfast pastry and because of its very

simple flavor it goes great with cheddar cheese, toasted coconut, butter and
even while eating barbeque, try using a more tender flour like cake or pastry flour

for a more tender product.

You can make puto-pao which is puto with some meat in the middle-

similar to a chinese pork bun, but the puto will be much densen. Use a small or

moderate amount of cooked meat and push it in the butter before steaming.

Kakanin as type of food steams from multi-dimensional meaning from the

root word “kanin”(rice) as a noun or kanin (to eat) as a verb. With the prefix of

“ka” kakanin describes many kinds of rice recipes meant to be eaten as snacks

of the many Ancient Custom and Praticus also use kakainin as offerings to the

Gods Every Island, province or town may have their own recipe for kakanin

depending on their geographical location and the areas basic staple food like

purple yam and taro. Kakanin as a word may also mean a small serving of food,

something to tide one over before a main meal or simply some colorful snacks or

desserts to look forward to during fiestas, food to the Filipino, as in other cultures,

is a precious source of strength and spirit and could be a vehicle of harmony

among friends, relatives and even strangers.

G. Definition of Terms

 Blender- is a kitchen and laboratory appliance that used to mix foods and

other substance.

 Calumet Baking Powder- is a leavening agent that contains a

combination of baking soda cream or tartar, and of moisture absorber (

like cornstarch)
 Cheese- is a food derived from milk that is produce in a wide range of

flavor, texture and forms

 Cookies- is a baked or cooked good that is small, flat and sweet. Usually

contain flour, sugar, and some type of oil.

 Cups- a small, bowl-shaped container

 Evaporated Milk- known in some countries as unsweetened condensed

milk, is a shelf stable canned milk product with about 60 percent of water

removed fresh milk.

 Food Steamer-used to cook or prepare various food with steam heat by

means of holding the food In a sealed vessel that limits the escape of air

or liquids below a preset pressure

 Flour- is made by grinding raw grains or roots and use to make many

different foods

 Margarine- a butter substitute made from vegetable oils or animal fats.

 Malunggay- ‘Moringa Oleifera’ is the most widely cultivated species of the

genus moringa

 Squash- ‘Cucubita’ is a genus of herbaceous vines in the gourd family

 Sugar- generalized name for sweet, short chain, soluble carbohydrates

 Water- is a polar inorganic compound, tasteless and odorless liquid.

Nearly colorless with a hint of blue

H. Methods and Procedures

1. Survey

The proponent gathered information from a target population, using a survey that

mainly used in quantitative research. Conducted survey to different people that

should probably help a lot in running a business in a way of answering the

survey forms and giving feedback. The proponents used Sloven’s formula to

determine the appropriate or estimate number of population .

2. Interview

The proponent conducted an interview with several people to explore their

perspectives about the business . They also interviewed the some

establishments owners near the vicinity of Tanauan Public Market with regards to

rental fee.

3. Research

Information are being gathered through the use of reference books,

magazines and also the world’s largest and fastest access of information which is

the INTERNET. Each proponent also shared ideas that serves as an addition to

help the business.

4. Sloven Formula
 Sloven’s formula was being used by the proponents to determine the

number of respondents that should be included in the study.

Formula:

N
𝑛=
1 + Ne2

Where:

N= the number of people who quality in the area of study

e= margin of error which is 5%

n= number of needed respondents

Given:

173366= Total Population of Tanauan City, Batangas

Solution:

173366
𝑛=
1 + (173366)(.05)2

Survey Form

DOLCE KREME PUTO

( Puto products)

We the students of Tanauan Institute Inc. taking Bachelor of Science in

Business Administration major in Marketing Management would like to conduct a
survey that will serve as a basis to be used in our Feasibility study entitled
“DOLCE KREME PUTO”
Name:________________________

Age:____________

I. Respondent Profile

Cross out your choosen answer.

Gender

[ ] Male

[ ] Female

1. Does the puto taste good?

[ ] Yes

[ ] No

2. Are you satisfied with the taste of puto?

[ ] Yes

[ ] No

3. How often do you eat Puto?

[ ] Always

[ ] Occasionally
[ ] Sometimes

4. Is the price of our puto suits to your budget?

[ ] Yes

[ ] No

5. What flavor do you like the most?

[ ] Malunggay-Choco

[ ] Coco-Pandan

[ ] Cheese-Pumpkin

[ ] Crushed Oreo

Result of Survey Questionnaire

1. Does the puto taste good?

Category Number of Respondents Percentage

Yes 356 89%

No 34 8.5%

Total 400 100%

2. Are you satisfied with the taste of puto?

Category Number of Respondents Percentage

Yes 395 98.75%

No 5 1.25%

Total 400 100%

3. How often do you eat Puto?

Category Number of Respondents Percentage

Always 230 57.5%

Occasionally 150 37.5%

Sometimes 20 5%

Total 400 100%

4. Is the price of our puto suits to your budget?

Category Number of Respondents Percentage

Yes 326 81.5%

No 74 18.5%

Total 400 100%

5. What flavor do you like the most?

Category Number of Respondents Percentage

Malunggay-Choco 101 25.2%5

Coco-Pandan 100 25%

Cheese-Pumpkin 99 24.7%5

Crushed Oreo 100 25%

Total 400 100%