Scribd
Upload
737 views

ANA Lead Generation Framework

This document provides a framework for developing an effective lead generation strategy in 6 steps: 1) Understanding marketing maturity, 2) Planning goals and channels, 3) Defining qualified leads, 4) Implementing CRM and automation software, 5) Managing marketing programs, and 6) Evaluating performance with metrics. It includes over 20 tools to help organizations optimize lead generation at each step of the process.

Uploaded by

Demand Metric
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
737 views

ANA Lead Generation Framework

This document provides a framework for developing an effective lead generation strategy in 6 steps: 1) Understanding marketing maturity, 2) Planning goals and channels, 3) Defining qualified leads, 4) Implementing CRM and automation software, 5) Managing marketing programs, and 6) Evaluating performance with metrics. It includes over 20 tools to help organizations optimize lead generation at each step of the process.

Uploaded by

Demand Metric
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

LEAD GENERATION

Framework
For more information about the linked resources
Leverage the framework below to quickly empower below, visit the Lead Generation Playbook.
your organization’s lead generation strategy.

1 UNDERSTAND 2 PLAN 3 DEFINE 4 IMPLEMENT 5 PROGRAMS 6 EVALUATE

Marketing Qualified Lead Develop Customer- Marketing


Maturity Assessment Metrics Dashboard
Funnel Calculator Definition Tool Centricity with CRM Calendar Template

Revenue Marketing Marketing Channel Lead Scoring Marketing Automation Advertising


Transformation Ranking Tool Template Software Selection Calendar & Budget

Marketing Automation Advertisement


Objectives Scorecard
Business Case Evaluation Matrix

Content Marketing Marketing Automation Advertising Plan


Plan Consulting RFP Checklist

Marketing Automation Sales Productivity


Lead Acquisition Model
Maturity Assessment Metrics

Marketing Automation Nurturing Leads


ROI Calculator with Podcasts

Marketing Automation Webinar Program Plan


System RFP

Marketing Automation Events Database


Vendor Evaluation Template

Marketing Automation Tradeshow Evaluation


Vendor Matrix Checklist

Tradeshow Lead
Capturing Form

You might also like