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Head & Shoulders - Google Forms

The document is a survey for an economics project about haircare preferences. It contains 20 multiple choice questions about respondents' demographics, haircare routines, product preferences, purchasing habits, awareness and perceptions of the Head & Shoulders brand, and factors that influence their shampoo choices. The survey aims to understand consumer behavior regarding shampoo purchases and brand loyalty.

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Arun Thevar
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1K views

Head & Shoulders - Google Forms

The document is a survey for an economics project about haircare preferences. It contains 20 multiple choice questions about respondents' demographics, haircare routines, product preferences, purchasing habits, awareness and perceptions of the Head & Shoulders brand, and factors that influence their shampoo choices. The survey aims to understand consumer behavior regarding shampoo purchases and brand loyalty.

Uploaded by

Arun Thevar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Head & Shoulders

Conducting a small survey for my Economics Project. Request you to spare a few minutes and
participate in the survey.

* Required

1. What's your age? *


Mark only one oval.

15-25
26-40
41-60
Above 60

2. Gender? *
Mark only one oval.

Female
Male

3. What type of shampoo do you prefer? *


Mark only one oval.

Anti-dandruff
Silky
Repair damaged hair
Anti-hair loss
Nourishing
Oil-control

Other:

4. On an average how often do you shampoo your hairs in a week? *


Mark only one oval.

Once
Twice
Thrice
Regularly

5. You tend to purchase your hair product via ____ *


Mark only one oval.

Retail shop
Direct outlet
Online
Others
6. In what quantity do you buy shampoo? *
Mark only one oval.

Sachets
Bottle/Bigger packs
Family packs

7. What would you prefer to buy? *


Mark only one oval.

Two in one (Shampoo with Conditioner)


Only Shampoo
Don't care

8. Which of the following factors affect your choice? *


Mark only one oval.

Price
Effect
Brand
Who endorsers it
Packaging

Other:

9. How often you change your brand? *


Mark only one oval.

Very often
Depends on Price
Never

10. Do you use Head & Shoulders? *


Mark only one oval.

Yes Skip to question 11.


No Skip to question 16.

Users
11. For how long you have been using this shampoo? *
Mark only one oval.

Weeks
Months
Years
12. How do you know about the shampoo? *
Mark only one oval.

TV Advertisement
Print Ads
Word of mouth
Internet
Promotional event

Other:

13. Are you aware of new brands in market with new distinct features? *
Mark only one oval.

Yes
No

14. What about the pricing of Head & Shoulders shampoo? *


Mark only one oval.

Economical
Expensive

15. If the price of Head & Shoulders shampoo increases by 10%, would you be willing to buy
it? *
Mark only one oval.

Yes Stop filling out this form.


No Stop filling out this form.

Non-users
16. If not, then which brand do you prefer to use? *
Mark only one oval.

Pantene
Garnier
Sunsilk
L'Oreal Paris
Clinic Plus
Dove

Other:

17. Are you aware about Head & Shoulders? *


Mark only one oval.

Yes Skip to question 18.


No Stop filling out this form.

Non-users (but aware)


18. How do you know about Head & Shoulders? *
Mark only one oval.

TV Advertisement
Print Ads
Word of mouth
Internet
Promotional event

Other:

19. What do you think about the price of Head & Shoulders? *
Mark only one oval.

Economical
Expensive

20. If the price of Head & Shoulders decreases by 10%, would you be willing to buy it? *
Mark only one oval.

Yes Stop filling out this form.


No Skip to question 21.

Why?
21. Why wouldn't you buy Head & Shoulders on 10% lesser price? *
Mark only one oval.

Attached to your preferred brand


Still expensive
Not of a good quality

Other:

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