Talent Management
Talent Management
This study examined talent management strategies of higher education institutions with
specific reference to private higher education institutions (PHEIs) that offer professional
Key words and academic qualifications up to degree level in Botswana. Higher education in
Talent, Talent Botswana consists of both public and private higher education institutions. The scope of
Management this study was on private higher education institutions. Literature shows that talent
talent management in higher education institutions is a relatively new and untapped
management opportunity despite its importance in offering these institutions a proven and practical
strategies, success way for driving competitive advantage. The main objective of this study therefore was to
factors, private investigate the different talent management strategies private higher education
higher education. institutions in Botswana use to attract and retain talent. Results of this study showed
that talent management strategies of private higher education institution in Botswana is
still work in progress as in a number of cases the knowledge and ability to implement
talent management strategies were seen as lacking in these institutions. For data
collection, this study employed a structured questionnaire adapted from MOR (n.d.).
1. Introduction
Research has shown that higher education institutions lag behind industry in talent
management practices (Lynch, 2007) and that for many of these institutions, talent management
is a relatively new and untapped opportunity despite its importance in offering these
institutions a proven and practical way for driving competitive advantage (Cobb, 2007). Despite
the importance of talent management in institutional effectiveness (Bhatt & Behrstock-Sheratt,
2010; Conti, 2008) little is known about the range of talent management strategies that are
deployed to support institutional operations in higher education institutions particularly in
Botswana. The above issue therefore poses a huge challenge to higher education because the
current speed of change and the complexity of activities in higher education now require that
institutions have agile talent management practices and processes not only to succeed but to also
attain competitive advantage. This thinking is confirmed by Lavania et al (2011) who posited
that in periods of high competition for talent such as these, attracting, developing and retaining
qualified talent is crucial for institutional success. Retaining key talent in institutions has now
become a major challenge that is leading to a number of higher education institutions resorting
to an unsustainable strategy of being poachers of talent instead of developers of talent
(O’Callaghan, 2008; Conti, 2008). Literature also shows that for talent management to be
effective, it should be carefully planned in line with specific anticipated changes in institutions
rather than taken as a one-size-fits-all proposition (Success factors, 2013). The above is further
confirmed by a number of authorities who attest to the fact that careful recruitment, retention
and development of talent is a critical aspect of motivated staff performance, quality student
learning and institutional success (Leithwood et al, 2004; Rivkin et al, 2005; Imazeki & Goe, 2009;
Conti, 2008).
2. Literature Review
a) Talent
Talent is defined as those individuals in organisations who can make a difference to
organisational performance either through their immediate contribution or in the longer term by
demonstrating the highest level of potential (McCartney & Worman, 2013; Bhatnagar, 2007).
Talent is also defined as the people who are technologically literate, globally astute and
operationally agile (Beechler & Woodward, 2009), as referring to the best and the brightest or as
employees who fall in the top 10% to 20% of organisational members in terms of value, i.e., the
“A players’ (Bradford Smart, 2005). A more comprehensive definition of talent is one given by
Michaelis et al (2001) who defined talent as those people in organisations that possess skills,
knowledge, experience, intelligence, good judgement, right attitude and character, as well as
drive and who are always willing to learn and grow. Talent therefore, refers to those
organisational members who have relevant knowledge and skills, are self-starters and
demonstrate organisational commitment.
b) Talent management
Talent management has been identified as a key strategic issue in organisations (Clark,
2009). This is so because organisations that fail to redefine their employee value proposition
always have problems in attracting, developing and retaining top talent (Ernst & Young, 2010).
Talent management has been conceptualised in different ways. Among some of the definitions
that help to clarify what talent management is are those given below. Talent management is a
systematic attraction, development, engagement/retention and development of individuals with
high value to the organisation (McCartney & Worman, 2013; Lawler, 2008; Smyley & Wenzel,
2006; Campbell & smith, 2010; MOR, n.d.). Talent management is also defined as the process
that deals with the identification and development of all talent especially high potential talent
for future assignments, positions or projects (Clark, 2009; Cobb, 2007). When talent management
includes workforce planning, talent acquisition, professional development, performance
management, retention strategies and succession planning, it is now referred to as integrated
talent management (Fitz-enz & Davison, 2002). The premise of talent management is that
employees are every organisation’s most valuable asset (Cobb, 2007) implying that employees
should always be at the centre of all talent management functions of every success-focused
organisation. Another more illuminating definition of talent management is that it is a dynamic,
ongoing process of systematically identifying, assessing and developing talent for future critical
roles to ensure continuity and optimal organisational performance (Heidke, 2006).
c) Rationale for talent management in higher education
Literature cites issues that necessitate the need for talent management in higher education as the
following (McCartney & Worman, 2013):Increased competition among higher education
institutions (both public and private); need to map the talents of the existing workforce; need to
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International Journal of Higher Education Management (IJHEM) Vol. 1 Number 1 August 2014
address future leadership; recruitment and retention challenges institutions face; changes in
demographics and external labour markets; skills shortage (7 out of 10 organisations currently
report a rise in the number of unsuitable applicants); and under-utilisation of expertise of
existing workforce. The need therefore for more effective and agile talent management strategies
in higher education cannot be overemphasised. The importance of effective talent management
practices to organisations can therefore be explained in the context of benefits that accrue
(Heidke, 2006) which include: a) Reduction of recruitment costs as staff turnover is reduced; b)
effective knowledge management and transfer; c) delivering of cutting edge services and
products; d) creation of competitive advantage; e) reducing enterprise risk (one employee in
hand is worth 200 in resumes); f) improved client retention (clients value relationships and
talented people have been to value and maintain client relationships); and maintenance of
adequate staff capacity.
d) Current trends in talent management in higher education
The following three talent management trends help to illuminate the reason why higher
education institutions particularly private higher education institutions need to seriously engage
in a paradigm shift regarding their talent management strategies if they are to succeed in their
operations and achieve competitive advantage (Hewitt, 2012). The first trend is that literature
shows that performance and reward programs in higher education are disconnected to be able
to support effective and robust talent management due to the fact that only 48% of higher
education institutions use systematic performance management processes to assess and improve
staff performance. Also, of these 48%, around 20% consistently: (i) ensure that rewards and
recognition link to the attainment of institutional, departmental and individual performance
goals; (ii) differentiate pay significantly between high-potential and non-high-potential
employees; and (iii) align rewards within the context of a total reward strategy that includes
compensation, benefits and development opportunities for talent in the institutions.
The second trend is that focus on leadership development and succession planning in
higher education while increasing, is still very slow as a result of the following reasons (Hewitt,
2012): (i) only 47% of human resources department personnel in higher education institutions
work hand-in-hand with faculty and departmental managers to support key institutional talent
management initiatives meaning that a silo approach to talent management is used in most
higher education institutions; (ii) only 31% of higher education institutions report adequacy of
staff with requisite skills and capabilities for the purpose of planning and to be able to lead
leadership development and succession planning initiatives; (iii) only 23% of higher education
institutions hold their management accountable for poor talent management in the institutions;
(iv) only 10% of higher education institutions have succession plans that go 2 to 3 people deep
for leadership roles and; (v) only 11% of higher education institutions use their succession plans
to fill leadership positions with most preferring to offer the position to external recruits at the
expense of the tried and tested in the institutions. The third and final trend is that commitment
to monitor talent engagement in higher education institutions is still low as (i) only 36% of
higher education institutions identify talent management engagement as within the top five
strategic priorities of the institutions; (ii) slightly more than 37% of higher education institutions
88 A Journal of the Academy of Business and Retail Management (ABRM) www.ijhem.abrmr.com
International Journal of Higher Education Management (IJHEM) Vol. 1 Number 1 August 2014
gather and analyse institutional data to monitor talent management in terms of the fit between
employee knowledge and skills and roles and responsibilities; and (iii) of the 37% above who
gather and analyse institutional data, only 42% use the data consistently to improve talent
planning and engagement.
e) Drivers of talent acquisition and retention in higher education
What drives talent to join a particular institution and to stay for longer periods is an issue
shrouded in debate and controversy in higher education (McCartney & Worman, 2013; Shaffer,
2008). However, the following have been identified as key drivers of talent acquisition and
retention in higher education, given in their order of priority as shown in table 1(Towers
Watson, 2011; Salt, 2007; Shaffer, 2008):
Driver Priority ranking
Job security 1
Good pay 2
Career development opportunities 3
Promotion opportunities 4
Other benefits 5
Table 1: Drivers of talent acquisition and retention (Adapted from Towers Watson, 2012)
f) Effective talent management strategies in higher education
The following strategies have been viewed in research literature as critical in helping
higher education institutions effectively manage talent (Success factors, 2013):
The first strategy is linking talent management to institutional growth. Deploying the right
talent strategies has been seen to speed up progress and to help in the management of
institutional growth. The following talent management tactics are critical in this frame, to
ensuring effective management of institutional growth: i. Maximising productivity: regular
communication and meaningful feedback from performance management sessions are practices
that can improve task execution by employees leading to an increase in productivity needed for
growth. Performance management sessions have been observed to provide opportunities to
discuss, measure and improve employee performance which is key for institutional growth; ii.
Keeping people aligned. By keeping all institutional members on the same level of understanding
with regards to the goals and tasks of institutional growth through effective communication, as
well as by assigning people into roles and positions their skills and knowledge best fit,
institutions are able to motivate their employees and ensure productive performance for
institutional growth (Lavania et al, 2011; Pitt-Catsouphes et al, 2009); iii. Incentivising exceptional
performance. Giving employee a stake in the success of the institution has been viewed as a sure
way to unlock employee potential and commitment.
To be able to achieve this, institutions need to have a clear and transparent compensation
management strategy that makes it easier to monitor employee progress and reward top
performers accordingly (Lavania et al, 2011); iv. Replicating great talent through effective recruiting.
Higher education institutions should always seek to hire talent which replicates their top
performers who are able to fit into the institution’s unique culture (Lavania et al, 2011); v.
Ensuring adequacy of resources. The primacy of resources when deploying employees to quickly
meet the growth demands of the institution, e.g., coming up with a new curriculum, can never
be over-emphasised; vi. Creating bench strength needed for institutional growth. Roles and
responsibilities need to be clearly streamlined and a clear succession plan developed to help the
institution in effectively mapping internal talent against future needs; vi. Scaling employee data
management. The Human Resources Department must always keep the employee data base
updated to ensure employees’ skills and competencies are known and can be quickly deployed
where and when needed (Lavania et al, 2011).
The second strategy is linking talent management with new institutional or departmental
project. New projects such as introducing a new curriculum means navigating through the
unknown and requires an institution to have a plan of how employees will ensure success
(Success factors, 2013). The following talent management tactics are critical to the success of new
institutional or departmental projects: (i) centralising the employee data base. The human resources
department should develop an updated centralised employee data base to ensure employees’
profiles can easily be accessed; (ii) developing a recruitment strategy. As they grow, institutions
need a recruitment strategy that clearly defines who to recruit, how and when; (iii) aligning
employees with goals. To ensure all institutional members share institutional goals and work hard
towards achieving them, communication should help existing employees to understand the
vision and new recruits to understand where they fit in the skim of things; (iv) keeping all
members focused. Since change as the institutions grow breads uncertainty, the use of
performance management with clear coaching and meaningful feedback helps to keep all
employee focused and engaged; (v) adjusting compensation based on market conditions. Incentive-
based compensation that rewards employees for concrete results is an important driver of
effective talent management in higher education institutions; (vi) retaining the best talent. Career
development plans that help employees to grow in their profession, help to show employees
what is in it for them hence assuring the same employees that change is good for everybody;
and (vii)Developing people from within. New ways of doing things require that employees also
learn new skills hence in-house training complementing formal training is critical to successful
execution of new tasks.
The third strategy is linking talent management with institutional efficiency. This refers to
doing more with less (Success Factors, 2013). Tactics to achieve this alignment include the
following: (i) Quality hires. Hiring the best talent in the beginning helps institutions to save on
costs of replacing a mediocre employee and also affect productivity; (ii) Ensuring information on
demand. Institutions should ensure that all members are able to access critical operational
information at the click of a button and that information sharing becomes the culture of the
institutions. A case of a privileged few in the access to key operational information is a recipe for
demotivation and frustration among employee which has disastrous consequences on the
retention of top talent.
The fourth strategy is linking talent management with institutional innovation. Growing
an institution through innovation changes the nature of institutional activities and hence success
depends on how employees will cope (Success Factors, 2013). Important talent management
tactics to help employees cope with institutional changes include the following: (i) Introducing
ERP systems. This ensures that institutional data and processes are streamlined and efficient; (ii)
targeted hires. Institutions should target hiring the right people with the potential to challenge
and change the way things are done; (iii) developing skills internally. A culture of continuous
learning that provides challenging problems motivate employees to think outside the box and is
a good strategy for retaining talent; (iv) rewarding innovation. Compensating people who come
up with innovative ideas improves employee engagement, motivates performance and fosters
retention of top talent; and (v) creating collaborative teams. Breaking the silo mentality by helping
people to work together and share knowledge is an important talent management tactic.
3. Methodology
Quantitative study
This exploratory study was an attempt at examining talent management strategies of
private higher education institutions in Botswana, a branch of higher education institutions in
Botswana. As a result, the study adopted a quantitative approach which emphasises objective
measurements and numerical analysis of data collected through polls, questionnaires or surveys
and focuses on gathering numerical data and generalizing it across groups of people (Babbie,
2010).The overarching aim of a quantitative approach in this study was to classify features,
count them, and use statistical tools in an attempt to explain what is observed (Babbie, 2010). A
structured questionnaire adapted from MOR (n.d.) that uses a five-point Likert scale was used
as the main source of data collection.
a) Pilot testing
The research instrument was pilot tested using three people, ie, one from each of the
academic, administrative and support divisions.
b) Population and sampling
All 1350 staff members of the 5 PHEIs who are academic, administrative and
support staff members were chosen as the population of the study. A sample of 300
participants was selected using the stratified random sampling technique. In this
technique, the population was first divided into three strata of academic, administrative
and support staff then simple random sampling was done in each stratum to select 175
academic staff, 92 administrative staff and 33 support staff as participants to the study.
c) Data collection
A structured questionnaire was used to collect primary data.
d) Method of data analysis
Descriptive statistical tools were used to assist in the presentation and analysis of data.
4. Results
The main aim of this study was to examine talent management strategies of private higher
education institutions in Botswana. A questionnaire that uses a 5-point Likert scale was used for
data collection. Analysis of findings was done item by item. For ease of analysis, SDA + DA =
DA, SA + A = A. This analysis format enabled data to be discussed in three main groups of
agreed, neutral and disagreed making it easy and more effective to detect the trend of data.
a) Talent management strategies
33% of respondents felt that talent management strategies of their institutions ensure that
employees are engaged and committed to their institutions while 49% disagreed and 19%
remained neutral. This situation shows that talent management strategies of higher education
institutions are not effective in motivating employees to work hard. This problem could be
caused by poor planning. Research points to the fact that for talent management to be effective,
it should be carefully planned in line with specific anticipated changes in institutions rather than
taken as a one-size-fits-all proposition (Success factors, 2013). The above is further confirmed by
a number of authorities who attest to the fact that careful recruitment, retention and
development of talent is a critical aspect of motivated staff performance, quality student
learning and institutional success (Leithwood et al, 2004; Rivkin et al, 2005; Imazeki & Goe,
2009).
b) People hired at the institution
31% of respondents agreed that people hired by the institution work hard while 56%
disagreed and 13% remained neutral. This situation again shows lack of staff do not work hard
to perform to ensure institutional success. This confirms the assertion by Success Factors (2013)
which posited one of the major reasons why institutional members may not work hard is poor
or inadequate communication that fails to help existing employees to understand the
organisational vision and new recruits to understand where they fit in the skim of things.
Another strategy which higher education institutions can use to ensure better performance
by employees is by keeping all institutional members on the same level of understanding with
regards to the goals and tasks of institutional growth through effective communication, as well
as by assigning people into roles and positions their skills and knowledge best fit (Lavania et al,
2011; Pitt-Catsouphes et al, 2009). Another reason for failure by even the talented employees to
perform to expectation in these institutions could be that institutions do not have clearly
articulated career development plans that help employees to grow in their profession, help to
show employees what is in it for them and also to assure employees that what is being done in
their institution is good for everybody (Success Factors, 2013). Failure to develop skills internally
through the development of a culture of continuous learning that provides challenging
problems motivates employees to think outside the box and is a good strategy for not only
ensuring employees work hard but also for retaining talent (Success Factors, 2013).Another
major reason that may be contributing to demotivated performance by employees in higher
education institutions could be that of poor monitoring of performance (Hewitt, 2012).
c) Best performers are known
47% of respondents indicated that best performers are known at their institutions while
38% disagreed and 17% remained neutral. This is confirmation to the trend in higher education
talent management shown by Hewitt (2012) which showed that only 53% of human resources
department personnel in higher education institutions do not work hand-in-hand with faculty
and departmental managers to identify and support key institutional talent. A silo approach to
talent management is characteristic of most higher education institutions. According to Success
Factors (2013), the human resources department should develop an updated centralised
employee data base to ensure employees’ profiles can easily be accessed. This is also supported
by Lavania et al (2011) who argued that the Human Resources Department should always keep
the employee data base updated to ensure employees’ skills and competencies are known and
can be quickly deployed where and when needed.
d) Getting up the learning curve quickly after being hired
34% of respondents agreed that after being hired, people get up the learning curve quickly
while 43% disagreed and 23% remained neutral. This information may mean that employee
induction, a process which formally introduces into and teaches new employees about the
culture and processes of the institutions, is not adequately done, if it is even done at all.
According to Success factors (2013), new recruits should always be shown how and where they
fit in the institution’s scheme of things for them to be able to get up the learning curve quickly.
e) Institutional leadership
27% of respondents agreed that institutional leadership in private higher education
institutions has a deep conviction that talent is critical to institutional success while 52% did not
agree and 21% remained neutral. The above results confirm research results by Hewitt (2012)
which showed that only 36% of higher education institutions identify talent management and
engagement as within the top five strategic priorities of the institutions.
f) Opportunities to further develop
62% of higher education institutions provide institutional members with opportunities to
further develop their skills and knowledge through strong staff development programmes while
17% disagreed and 21% remained neutral. This situation demonstrates that there is a very strong
desire in private higher education institutions to improve the ability of their members through
skills and knowledge development. This is also supported by the Success Factors (2013) which
assets that a culture of continuous learning by supporting employees through both internal and
external learning programmes is an important talent management strategy critical to
institutional success.
g) Institution able to attract best talent
42% of respondents agreed that their institutions are able to attract top talent while 38%
disagreed and 20% remained neutral. This low level of agreement shows that higher education
institutions have problems in attracting top talent and confirms results of research by
McCartney & Worman (2013) that shows that 70% of organisations currently report a rise in the
number of unsuitable applicants.
h) Competencies for key positions
29% of respondents agreed that competencies for key positions in their institutions have
been clearly defined while 42% disagreed and 29% remained neutral. This information shows
that institutions have problems in clearly articulating roles and responsibilities of employees
93 A Journal of the Academy of Business and Retail Management (ABRM) www.ijhem.abrmr.com
International Journal of Higher Education Management (IJHEM) Vol. 1 Number 1 August 2014
and confirms the research results by Hewitt (2012) that showed that slightly more than 37% of
higher education institutions gather and analyse institutional data to monitor talent
management in terms of the fit between the skills and positions that members are assigned to
hold. Best practice however shows that by ensuring that roles and responsibilities are clearly
streamlined, private higher education institutions can be in a position to effectively define
competencies for key positions and also be able to successfully map internal talent against future
needs (Lavania et al, 2011).
i) Best people made to perform important jobs
21% of the respondents believe that the best people perform the most important jobs while
58% believe that the best people are not made to perform the most important jobs in the
institutions. 21% remained neutral. This information demonstrates a lack of fit between
employee skills and knowledge and roles and responsibilities in private higher education
institutions as also indicated above.
j) Retaining top talent
25% of respondents agreed that private higher education institutions retain top talent while
50% disagreed and 25% remained neutral. The above information shows that not only do private
higher education institutions have problems in attracting top talent as shown by Hewitt (2012)
but also have problems keeping the talent they have.
k) Employees given opportunities
12% of private higher education institutions give employees opportunities to be creative
and innovative to do what they think is best. 63% disagreed and 25% remained neutral. This
information shows that employees in private higher education institutions work in a highly
regulated environment where almost everything the employees should seek approval for
everything they do no matter how good for the institution, with little room left for the
employees to use their own initiatives. Such a restrictive environment destroys employee
innovation, demotivates employees and results in high staff turnover (Hewitt, 2012; Lavania et
al, 2011).
l) Low staff turnover
35% of respondents agreed that there is low staff turnover in private higher education
institutions. 49% felt that there is high staff turnover and 16% remained neutral. This
information shows that there private higher education institutions have a big problem with staff
turnover.
m) Institution is flexible in developing talent
42% of respondents agreed that private higher education institutions are flexible in
developing talent. 37% of the respondents disagreed and 21% remained neutral. This statistics
demonstrates that as part of talent management, private higher education institutions are
making fair attempts in ensuring that their staff is able to acquire the necessary skills and
knowledge to be able to function more productively in their institutions.
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