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Akash

This report summarizes the sales strategies used by real estate firms in Lucknow, India. It describes the author's summer internship at Paarth Infrabuild Private Limited, a real estate development company. The report outlines the company's product offerings and uses SWOT and PESTEL analyses to evaluate the company. It then discusses challenges in real estate sales like lack of customer trust. Finally, the report provides recommendations to improve sales strategies and customer satisfaction based on the author's learning during the internship.

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saarthak srivastava
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54 views

Akash

This report summarizes the sales strategies used by real estate firms in Lucknow, India. It describes the author's summer internship at Paarth Infrabuild Private Limited, a real estate development company. The report outlines the company's product offerings and uses SWOT and PESTEL analyses to evaluate the company. It then discusses challenges in real estate sales like lack of customer trust. Finally, the report provides recommendations to improve sales strategies and customer satisfaction based on the author's learning during the internship.

Uploaded by

saarthak srivastava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 8

A Report on

“Sales Strategies used by Real Estate in Lucknow”

Summer Training Project Report submitted in partial


fulfillment of the requirements for the
Post Graduate Diploma in Management
At
Jaipuria Institute of Management, Lucknow
By

Saarthak Srivastava (JL18PG125)

Supervisor
Prof. Shalini Singh
TO WHOMSOEVER IT MAY CONCERN

This is to certify that the Summer Project Study Report, Titled “Sales Strategies
used in Real Estate in Lucknow” submitted by Mr. Saarthak Srivastava as
partial fulfilment of requirement of the two year PGDM (2018-2020) is a benefited
work carried out by the student at our Institute.

This Summer Project Study is her original work and has not been submitted to any
other University/Institute.

Date:
Place: LUCKNOW
DECLARATION BY THE STUDENT

I Saarthak Srivastava student of PGDM batch (2018-2020) declare that the project
entitled Sales Strategies used in Real Estate in Lucknow, is my own work conducted
under the supervision of Mr. Anurag Bajpai as a partial fulfilment of Summer
Internship Program for the course of PGDM submitted to Jaipuria Institute of
Management, Lucknow.

I further declare that to the best of my knowledge the project does not contain any
part of any work which has been submitted for any other project either in this
institute or in any other without proper citation.

Prof. Shalini Singh Prof. Shalini Singh

(Project Supervisor) (Chairperson RM)

Place: - Lucknow

Date: Signature of the Candidate


Acknowledgement
Before we get into the thick of things, I would like to take the opportunity to add
few words of appreciation for the people who helped me in making this project.
I would like to thank PAARTH INFRABUILD PRIVATE LIMITED for
providing me a platform to nurture my skills and enhance my capabilities and
providing a corporate exposure throughout my Summer Internship.

I would like to express my sincere gratitude towards my guide Mr. Anurag Bajpai,
who was constantly guiding me and helping me in every activity. I would also like
to thank Mr. Ashwani Pandey and Mr. Sachin Jaiswal for giving me a insight
knowledge about Real Estate Market and the Associates/ Brokers indulge in it and
also about the Competitors, channel support and Marketing and sales techniques
used by the firm in Real Estate Market. I would like to thank entire PAARTH
REPUBLIC family who were a great support and helped all throughout the
internship.
I would like to thank my mentor Prof. Shalini Singh who guided me with valuable
advice and consistently helping me out whenever I needed throughout my Summer
Internship.
Executive Summary

PROJECT TITLE: Sales Strategies used by real estate in Lucknow

DURATION: 2 months (i.e. from 30th April to 30th June 2019).

PLACE: Lucknow

PROJECT GUIDE: Mr. Anurag Bajpai

(Branch head: PAARTH INFRABUILD PRIVATE LIMITED)

The Real Estate sector in India assumed greater prominence with the Liberalization
of the economy. The increasing trend towards industrialization and globalization has
increased the competition in the real estate, intensified by the coming of different
real estate companies such as PAARTH. Real estate, and so has the need for the
marketing of real estate project has intensified.

For investors it is very difficult to decide which real estate firm one should choose
for the investment of their money. Since real estate investment is at its peak these
days, hence I choose this field to do my summer internship projects it would help
me in gathering more and more knowledge about the real estate market.

According to me, at present, any Real Estate Company can earn more and more
profit, restructuring of loans and increasing demand by reducing prices, offering
customer-friendly financial structures, providing amenities, introduction of
innovative real estate products and widespread policy measures by the new
government to strengthen the real estate sector in India. Research work was done to
find out that which real estate firm people would prefer to invest.

This study suggests that people are reluctant while investing in real estate projects
due to lack of trust. Real estate market has a biggest hurdle that is lack of trust of
people on the real estate agencies and firms.

Investment decisions in real estate is affected by several factors because investment


in real estate is the most profitable investments in today’s scenario but due to
emergence of several companies in the real estate sector it becomes very difficult
for the customer to decide where to invest . So through my project I had tried to
study and analyze various factors through which I could find the factors that would
lead to customer’s satisfaction in real estate and Companies working Lucknow and
also their Competitive Advantage
While calling to clients I am able to understand about the behavior of consumer
according to consumer they think that it is out of town or location is not good. They
don’t want to invest so much .Most of the consumer prefer for our humming retreat
which is affordable for any Customer
Table of Contents
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2.2 The Organization .................................................................................. Error! Bookmark not defined.
1|2|4 BHK Flats with flexible payment Plans ..................................... Error! Bookmark not defined.
2|3 BHK Flats for sale at affordable price in lucknow ..................... Error! Bookmark not defined.
2.5 SWOT Analysis of Company ................................................................ Error! Bookmark not defined.
2.6 PESTEL Framework Analysis of Company/ Michael Porter’s Five ....... Error! Bookmark not defined.
PROBLEMS IN HAND ................................................................................. Error! Bookmark not defined.
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4.4 Conclusion : .......................................................................................... Error! Bookmark not defined.
RECOMMENDATION ................................................................................. Error! Bookmark not defined.
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