Scribd
Upload
65 views

Inspiration - Data Analysis

This document outlines the content and structure of Module 2B which focuses on data analysis and inspiration. It includes 3 videos totaling 22 minutes on journey mapping, personas, and synthesizing inspiration phase findings. There are also 6 readings covering designing personas, examples of personas and journey maps, identifying extreme users, criteria for insights, and final insights articulation targeted at personas. Learners complete 4 quizzes to practice and test their understanding of the material.

Uploaded by

Paula Zorzi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODT, PDF, TXT or read online on Scribd
65 views

Inspiration - Data Analysis

This document outlines the content and structure of Module 2B which focuses on data analysis and inspiration. It includes 3 videos totaling 22 minutes on journey mapping, personas, and synthesizing inspiration phase findings. There are also 6 readings covering designing personas, examples of personas and journey maps, identifying extreme users, criteria for insights, and final insights articulation targeted at personas. Learners complete 4 quizzes to practice and test their understanding of the material.

Uploaded by

Paula Zorzi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODT, PDF, TXT or read online on Scribd
You are on page 1/ 1

Module 2B: INSPIRATION- DATA ANALYSIS

3 videos (Total 22 min), 6 readings, 4 quizzes


3 videos
Formatting the data: Journey mapping and personas12m
Insight Emergence7m
Synthesis of the inspiration phase1m
6 readings
How to design personae?10m
Examples of Personae and Journey maps10m
How to identify extreme users10m
Criteria for insights and the final HMW articulation10m
Exercise: Final articulation HMW and the persona(s) you target1h
Additional readings: About insights10m
3 practice exercises
Practice Quiz M2BL56m
Practice Quiz M2BL66m
Graded Quiz Module 2A&2B20m

You might also like