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News-Herald Print Specs Ad Sizes

The document provides specifications for modular ad sizes in broadsheet and tabloid newspaper layouts. For broadsheet, it lists various standard ad unit sizes ranging from double truck and full page down to smaller fractional units like 1/10 page and 1/30 page, along with their dimensions in picas and inches. It also defines relevant page parameters like gutters and margins. The tabloid section similarly outlines a range of common ad sizes from double truck to 1/30 page along with formatting guidelines.

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0% found this document useful (4 votes)
36K views2 pages

News-Herald Print Specs Ad Sizes

The document provides specifications for modular ad sizes in broadsheet and tabloid newspaper layouts. For broadsheet, it lists various standard ad unit sizes ranging from double truck and full page down to smaller fractional units like 1/10 page and 1/30 page, along with their dimensions in picas and inches. It also defines relevant page parameters like gutters and margins. The tabloid section similarly outlines a range of common ad sizes from double truck to 1/30 page along with formatting guidelines.

Uploaded by

The News-Herald
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Broadsheet Modular Ad Sizes

Double Truck Full Page 1/2 Page 1/2 Page 2/5 Page 1/3 Page
13 col. x 20” 6 col. x 20” Horizontal Vertical 4 col. x 12” Vertical
Build Size: 20.295” x 20” Build Size: 6 col. x 10” 3 col. x 20” Build Size: 2 col. x 20”
9.89” x 20” Build Size: Build Size: 6.56 x 12” Build Size:
9.89” x 10” 4.89” x 20” 3.22” x 20”

1/4 Page 1/4 Page 1/5 Page 1/6 Page 1/8 Page 1/10 Page 1/12 Page
Horizontal Vertical 3 col. x 8” Horizontal 3 col. x 5” 3 col. x 4” 2 col. x 5”
6 col. x 5” 3 col. x 10” Build Size: 4 col. x 5” Build Size: Build Size: Build Size:
Build Size: Build Size: 4.89” x 8” Build Size: 4.89” x 5” 4.89” x 4” 3.22” x 5”
9.89” x 5” 4.89” x 10” 6.56 x 5”

2/30 Page 1/20 Page 1/30 Page 1/30 Page Front Page Skybox Top Front
2 col. x 4” 2 col. x 3” Horizontal Vertical Banner Page Strip
Build Size: Build Size: Build Size:
2 col. x 2” 1 col. x 4” 6 col. x 3”
3.22” x 4” 3.22” x 3” 1.75” x 1.75” Build Size:
Build Size: Build Size: Build Size:
3.22” x 2” 1.56” x 4” 9.89” x 3” 9.89” x 1.75”
Broadsheet Modular Ad Sizes
Double Truck: 13 col. x 20” 1/4 Page Vertical: 3 col. x 10” 1/20 Page: 2 col. x 3” Gutters and Margins
Full Page: 6 col. x 20” 1/5 Page: 3 col. x 8” 1/30 Page Horizontal: 2 col. x 2” Page Margins: 40 points
1/2 Page Horizontal: 6 col. x 10” 1/6 Page Horizontal: 4 col. x 5” 1/30 Page Vertical: 1 col. x 4” Page Gutter: 80 points
1/2 Page Vertical: 3 col. x 20” 1/8 Page: 3 col. x 5” Front Page Banner: 6 col. x 3” Column Gutter: 8 points
2/5 Page: 4 col.x 12” 1/10 Page: 3 col. x 4” Skybox: 1.75” x 1.75” Page Depth: 20.295”
1/3 Page Vertical: 2 col. x 20” 1/12 Page: 2 col. x 5” Top Front Page Strip:
1/4 Page Horizontal: 6 col. x 5” 2/30 Page: 2 col. x 4” 9.89” x 1.75”

44” Web - 6 Column Broadsheet, Tab and Classified Double Truck


Column Width Picas Inches Points Columns Picas Inches Points
1 Column 9p4 1.56 112.00 13 Column 121p75 20.295” 1461
2 Column 19p4 3.22 232.00
Get ready

3 Column 29p4 4.89 352.00


to relax!

Friday, July 19, 2019

COVER STORY

LIVE-ACTION
4 Column 39p4 6.556 472.00 ‘LION KING’
PLAYS IT A
BIT TOO SAFE
5 Column 49p4 8.22 592.00
6 Column 59p4 9.89 712.00 THEATER

The first BorderLight


festival invites you
to live on the fringe
PAGE 8

Tabloid Modular Ad Sizes & Rates


MUSIC

Country star Bentley


coming to Blossom
with Jon Pardi
PAGE 3

NEWS-HERALD.COM/ENTERTAINMENT
FACEBOOK.COM/NEWSHERALDINOH
@NEWSHERALDINOH ON TWITTER
DISNEY ENTERPRISES

LAKE METROPARKS FARMPARK

Tabloid Modular Ad Sizes ice cream weekend


July 20 & 21 9 am to 5 pm
LAKEMETROPARKS.COM

Double Truck: 13 col. x 9.6” 1/4 Page: 3 col. x 4.75” 1/15 Page Vertical: 1 col. x 4”
Full Page: 6 col. x 9.6” 1/6 Page: 2 col. x 4.75” 1/30 Page: 1 col. x 2”
Gutters and Margins
2/3 Page: 5 col. x 8” 1/8 Page: 3 col. x 2.31” Front Page Banner: 6 col. x 3”
Page Margins: 40 points
1/2 Page Horizontal: 6 col. x 4.75” 2/15 Page: 2 col. x 4” Skybox: 2.5” x .75”
Page Gutter: 80 points
1/2 Page Vertical: 3 col. x 9.6” 1/10 Page: 2 col. x 3”
Column Gutter: 8 points
1/3 Page Horizontal: 3 col. x 4.75” 1/15 Page Horizontal: 2 col. x 2”
Page Depth: 9.89”

Double Truck Full Page 2/3 Page 1/2 Page 1/2 Page Vertical
13 col. x 9.6” 6 col. x 9.6” 5 col. x 8” Horizontal 3 col. x 9.6”
Build Size: 20.295” x 9.6” Build Size: 9.89” x 9.6” Build Size: 8.22” x 8” 6 col. x 4.75” Build Size:
Build Size: 9.89” x 4.75” 4.89” x 9.6”

1/3 Page Horizontal 1/4 Page 1/6 Page 1/8 Page 2/15 Page
4 col. x 4.75” 3 col. x 4.75” 2 col. x 4.75” 3 col. x 2.31” 2 col. x 4”
Build Size: 6.56” x 4.75” Build Size: 4.89” x 4.75” Build Size: 3.22 x 4.75” Build Size: 4.89” x 2.31” Build Size: 3.22” x 4”

1/10 Page 1/15 Page Horizontal 1/15 Page Vertical 1/30 Page Front Page Banner
2 col. x 3” 2 col. x 2” 1 col. x 4” 1 col. x 2” 6 col. x 2”
Build Size: 3.22” x 3” Build Size: 3.22”x 2” Build Size: 1.56” x 4” Build Size: 1.56” x 2” Build Size: 9.89” x 2”

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