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Questionnaire On Celebrity

This questionnaire is from a 2012 study by Sathish et al. and contains statements to determine consumers' opinions on celebrity endorsed products and purchase intentions. The questionnaire asks participants to indicate their level of agreement with 15 statements related to celebrity endorsements and 15 statements related to purchase decisions on a scale of Strongly Agree to Strongly Disagree. It collects optional information on the participant's name, age, and date to accompany their responses.

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Brentt Waitforit David
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495 views

Questionnaire On Celebrity

This questionnaire is from a 2012 study by Sathish et al. and contains statements to determine consumers' opinions on celebrity endorsed products and purchase intentions. The questionnaire asks participants to indicate their level of agreement with 15 statements related to celebrity endorsements and 15 statements related to purchase decisions on a scale of Strongly Agree to Strongly Disagree. It collects optional information on the participant's name, age, and date to accompany their responses.

Uploaded by

Brentt Waitforit David
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name (optional):________________________________

Age:____________________
Date:___________________

This questionnaire is taken from the study of Sathish,, M. et al., 2012. The researchers do not
claim ownership of the said questionnaire.

Indicate your opinion for the statements that determine the purchase of celebrity endorsed
products where SA denotes Strongly Agree, A denotes Agree, N denotes Neutral, D denotes
Disagree, and SD denotes Strongly Disagree.

SA A N D SD
1. I buy a product based on the attractiveness of
the celebrity.
2. I remember a brand just because the
celebrities are endorsing it.
3. I buy a product just because the celebrities are
using it.
4. I think celebrity endorsement is an important
factor when I make my decision.
5. I don’t believe the celebrities also use those
products which they themselves endorse.
6. I would buy a brand if my favourite celebrity is
endorsing it.
7. I am forced to buy a product because my
favourite celebrity is endorsing it.
8. When a product is endorsed by a celebrity, I
believe it is of quality.
9. My favourite celebrity gives a positive image to
the endorse brand.
10. I always compare the product I won with the
product that the celebrities are using.
11. I don’t believe products specifically advertised
by the celebrities are of good quality.
12. I think investing a large amount of money for
using celebrities helps companies to increase
their total revenue.
13. I think celebrity endorsement help in strong
brand promotion.
14. I will stop buying a brand if my favourite
celebrity endorsing it gets involved in an issue/
scandal.
15. Most of the products that I use today are
endorsed by a celebrity or my favourite
celebrity.
Name (optional):________________________________
Age:____________________
Date:___________________

This questionnaire is taken from the study of Sathish,, M. et al., 2012. The researchers do not
claim ownership of the said questionnaire.

Indicate your opinion for the statements that determine the purchase intentions of consumers
where SA denotes Strongly Agree, A denotes Agree, N denotes Neutral, D denotes Disagree,
and SD denotes Strongly Disagree.

SA A N D SD
1. I am often confused because there is a variety
of a brand to choose from.
2. The more information I learn about a product,
the harder it gets to decide.
3. It always confuses me when I have much
information on different brands.
4. I look carefully to find products with the best
value for money.
5. I am attracted to purchase a product I’m well
aware about.
6. I am easily persuaded by advertised and well-
marketed products compared to those who are
not advertised.
7. I carefully calculate how much I spent for
purchasing products.
8. I want to materialize the purchase through
single payment / credit purchase.
9. I purchase products for the sake of necessity.
10. I do not read the labels or other parts of a
product in purchasing.
11. I carefully watch how much I spend.
12. I purchase products that are the most
affordable.
13. I always evaluate the product and its
proportionate price.
14. I usually try different products.
15. I am not meticulous when purchasing.

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