CHAPTER –I

INTRODUCTION AND DESIGN OF THE STUDY

INTRODUCTION

Since the Lambretta bike was supplanted with the whirlwind of energizing bike models,
Indian bike business has seen an exceptional change in the manner they watch the Indian
commercial center. India has now formed into the second biggest producer of bikes on the
planet. At present there are around ten bike makers in the nation, and they are Mahindra, Royal
Enfield, Bajaj, Hero, Honda Suzuki, TVS, and Yamaha. The bike business can be separated into
engine cycles, bikes, electric scoter and mopeds. The purchaser has changed his inclination from
mopeds to bikes and after that to engine cycles.

The patterns found in the previous couple of years females continuously utilizing bikes
and different bike producers structuring vehicles uncommonly to outfit to wants of this portion.
A decade ago observed Bajaj taking a significant choice to stop generation of Scooter and totally
center around engine cycles, particularly declaring change in buyer's inclination. The customers
are port without a decision much of the time than to relocate from the old-style bikes of the
Indian family to the young bicycles that one's child rides to school. With extending income and
securing power of the standard Indian, the enthusiasm for bicycles in the segment has extended
impressively. There also have been steady signs of creating of the market when the makers
reacted by considering headways, getting thought of potential buyers and a portion of the time
making another class of clients or changing the tendencies and perspectives of existing
purchasers.

About Royal Enfield Ltd. India

Despite the fact that Enfield sold its first bicycle in Quite a while in 1949, it was not
before 1955 that India's own Royal Enfield fabricating foundation appeared. In 1955, Redditch
Organization and Madras Engines progressed toward becoming accomplices and shaped Enfield
India, which is right now situated in Chennai. The present-day Royal Enfield organization is an
auxiliary of the Indian car stalwart Eicher Engines Constrained. Mr. Siddhartha Lal is the
President of Imperial Enfield India. Royal Enfield has been the most believed high limit bicycle
and the most loved of the Indian government for as far back as six decades. The Legislature of
India had a necessity of a ground-breaking, high limit, solid and dependable vehicle for the
Indian Armed force and Indian Police for watching purposes. Royal Enfield was the name the
Indian government depended on. In 1965, 800 350cc Royal Enfield Shot model units were
requested by the Administration of India. The first Enfield Assembling Organization Constrained
went outdated in 1971; be that as it may, Enfield India simply continued developing in stature
and notoriety.

Royal Enfield Plants Royal Enfield makes them production and get together office in
Chennai, Tamil Nadu. This assembling plant has been practical since 1955 and still creates the
Royal Enfield Projectile 350cc and 500cc models. Rundown of models created at the plant:
Thunderbird 500 Thunderbird 350 Great Desert Tempest.

Royal Enfield's new Tamil Nadu factory starts production

Royal Enfield begins business creation from its new assembling office at Oragadam,
Tamil Nadu. Spread more than 50 sections of land, the Oragadam plant has an introduced
creation limit of 150,000 units in the main stage. An underlying venture of Rs. 150 crore has
been made towards development of this office that will create the full scope of Royal Enfield
cruisers.

Revealing the primary bicycle from the Oragadam office, Siddhartha Lal (MD and
President) stated, "Royal Enfield has seen a colossal flood popular in the ongoing past, recording
a development of over half for every one of the most recent two years. We have extended the
limit of our current multi year old plant to record levels – accomplishing generation of more than
12,000 cruisers in Walk 2013. However the interest for our cruisers has kept on outpacing the
inventory. With the execution of the principal period of the arrangement, we have updated our
generation target upwards in 2013 to 175,000 bikes from the two plants. We have just started
chipping away at the second period of development at Oragadam, which will further build the
generation ability to 250,000 bikes by 2014."The development at the plant initiated in February
2012 and was finished in a record time of 11 months. A CED paint shop with an artistic creation
limit of 600 bikes for every day has been introduced. A mechanical painting framework and
powder covering framework have likewise been included. Suspension dynamometers and a 1.4
kilometer test track take into consideration the cruisers to be completely tried before client
dispatch.

Royal Enfield Dealer Franchise

In spite of the fact that Enfield sold its first bicycle in Quite a while in 1949, it was not
before 1955 that India's own Royal Enfield producing foundation appeared. In 1955, Redditch
Organization and Madras Engines moved toward becoming accomplices and framed Enfield
India, which is at present situated in Chennai. The present-day Illustrious Enfield organization is
an auxiliary of the Indian vehicle stalwart Eicher Engines Constrained. Mr. Siddhartha Lal is the
Chief of Royal Enfield India. Royal Enfield has been the most believed high limit bicycle and
the most loved of the Indian government for as long as six decades. The Legislature of India had
a necessity of a ground-breaking, high limit, solid and dependable vehicle for the Indian Armed
force and Indian Police for watching purposes. Royal Enfield was the name the Indian
government relied on. In 1965, 800 350cc Illustrious Enfield Projectile model units were
requested by the Legislature of India. The first Enfield Assembling Organization Restricted went
old in 1971; be that as it may, Enfield India simply continued developing in stature and notoriety.

Royal Enfield Plants Imperial Enfield makes them production and gathering office in
Chennai, Tamil Nadu. This assembling plant has been utilitarian since 1955 and still creates the
Royal Enfield Shot 350cc and 500cc models. Rundown of models created at the plant:
Thunderbird 500 Thunderbird 350 Exemplary Desert Tempest.

Royal History

In the year 1891, Albert Eadie and R.W. Smith began the Eadie Assembling Organization
at Redditch by surpassing another substance called the Townsend Cycle. This later proceeded to
be known as the Enfield Assembling Organization Ltd. The period of Royal Enfield started
during that time of providing accuracy rifle parts to the Imperial Little Arms and propelling
mechanized Tricycles and Quadric cycles. In the year 1899, the organization exhibited its first
mechanical vehicle controlled by a 1.5 HP engine. They had prevailing with regards to moving
the motor of a cruiser inside the casing for the absolute first time, which later turned into a
standard arrangement for bicycles.

During the 1900's, the organization felt free to construct its first Royal Enfield vehicle in
1901. After a few huge redesigns throughout the years, Regal Enfield made a leap forward
development of utilizing little V twin motor machine worked with Swiss custom and was
fruitful. The organization increased fast acknowledgment and distinction as it was broadly
utilized for conveying automatic weapons during the World War I and II. From the years 1924 to
1932, Royal Enfield accomplished numerous achievements, for example, the starting of its first
motorbike with four-stroke 350 CC motor, the primary organization to receive seat tanks, the
production of a few new manifestations, for example, the two-stroke motor and 1140 CC V twin
motor bikes right to the absolute first Projectile in the year 1932 with a slanted motor and an
uncovered valve gear.

Looking for bikes that could be utilized for watch obligations on the nation's outskirt by
the military, the Administration of India chose to arrange 800 units of 350 CC Projectiles in 1955
ignorant of the anger surprisingly to be in the nation. Along these lines in 1955, the Redditch
Organization joined with Madras Engines in India to shape what was called 'Enfield India' to
gather the enormous request under permit and picked Madras as its base. In 1990, Enfield India
went into a critical and vital coalition with the Eicher Engines and later converged with the
equivalent by 1994. It was during this merger; the organization rechristened itself from the name
Enfield India to Royal Enfield. The organization is known to deliver one of the sturdiest and
strong bikes on the planet at their assembling office in Chennai. The heritage of Royal Enfield
proceeds right up 'til today by being sent to probably the harshest and most testing landscapes on
the planet by the Indian Armed force.

CONSUMER

Shopper is an individual who purchases merchandise or administrations to be utilized or

devoured independent from anyone else herself or by another person for the benefit of the
purchasers. It is characterized as exercises of individuals attempt while acquiring, expending,
and discarding items and administrations. Shoppers need to end up mindful of their privileges.
The term does exclude an individual who acquires merchandise or administrations for resale or
for any business reason. Anyway people who benefit merchandise or administrations solely to
win their job by methods for independent work are considered as purchasers. It is significant for
purchasers think on their consistently choices that essentially influence the earth. The
advancement of modem urban way of life and an expansion in purchaser mindfulness have
influenced purchaser conduct in urban communities.
Purchasers are significant for the survival of the engine vehicle producing industry. In
2008-09, client assumption dropped, which consumed on the growth in the interest of bikes. The
way to achievement in the business is to improve work profitability, work adaptability and
capital effectiveness. In the event that a client experience of an item or seller administration
surpasses Ms/her desires, at that point the surpass sum will rise to fulfillment and on the other
hand, if the client's experience misses the mark regarding desire, the deficiency will be
equivalent disappointment. Along these lines, consumer loyalty is the specialty of overseeing
client desire and experience.
Purchasing includes separating with cash, earned pay, benefit of a dangerous venture or
even the whole reserve funds of a lifetime. As the strong items are high inclusion items the
customers think much before taking a choice to buy it. At times they take interview of others.
Along these lines, it is a significant complex human conduct. It incorporates three significant
parts of the idea right off the bat, the way toward purchasing or stages in 'the choice to purchase
also, People concerned straightforwardly or in a roundabout way really taking shape of this
choice and thirdly, the components or factors which decide the conduct of a purchaser. In the
time of globalization buyers are the turn of all promoting exercises. which might be a piece of a
hard.

AUTOMOBILES SECTOR
India is probably the biggest maker and makers of bikes on the planet. India remains
beside Japan and China regarding the quantity of bikes delivered and household deals
individually. This distinction was accomplished because of numerous reasons like restric6ve
arrangement pursued by the legislature of India towards the traveler vehicle industry, developing
interest for individual vehicle incapability in the open transportation framework and so on. The
Indian bike industry made a moment foundation in the mid 50swhen Car Results of India
(Programming interface) began producing bikes in the nation.
Over the most recent couple of years, the Indian bikes industry has been breathtaking
development the nation remains alongside china and Japan regarding generation and deals
separately. Dominant part of Indians particularly the youth favors motorbikes as opposed to
vehicles. Catching a huge offer in the bikes business, bicycles and bikes spread significant
section. Bicycles are enormous assortment of bikes that are accessible in the market, known for
the latest innovation and improved mileage Indian bicycles, mopeds represent style and class for
everybody in India.
India is the second biggest maker and maker of bikes on the planet. It remains next just to
Japan and China as far as the quantity of bikes created and residential deals separately. This
differentiation was accomplished because of assortment of reasons like prohibitive approach
pursued by the administration of India towards the traveler vehicle industry, rising interest for
individual vehicle, wastefulness in the open transportation framework and so on. The Indian bike
industry made a little start in the mid 50s when Vehicle Results of India (Programming interface)
began producing bikes in the nation.
The vehicle part is one of the most energetic assembling Ventures in India. The Indian
auto versatile market can be separated into a few portions, for example, bikes, three wheelers and
business vehicles. Indian streets in many urban communities, towns and towns are limited. Bikes
enable individuals to explore such streets effectively and it makes the every day travel both
moderate and advantageous. At present challenge among the bike producers is developing
hardened. Every one of the players in the market are attempting to hold their place in the psyches
of the customers.
Marking is around for quite a long time as a way to recognize and separate the products
and enterprises of one maker from those of another. Brands are viewed as the important
resources of business. The brands, for example, Saint, TVS, Suzuki, Bajaj, Honda, Mahindra,
Illustrious Enfield and Yamaha are the well known brands in the car business. It is by and large
difficult to satisfy the present day clients. The market cognizant society turned more astute and
more evaluated cognizant and thus additionally requesting and less sympathetic. They checkout
the contenders with comparative or now and again far and away superior offers. So the test isn't
to create for clients, any firm could do it. The genuine test is to deliver pleased clients and all the
more critically steadfast clients. In the present time, client is the inside purpose of all the
advertising exercises and every one of the players in the market are attempting to hold their place
in the brains of the purchasers. Their fulfillment assumes a basic job for the accomplishment of
any business. Compelling deals advancement is unavoidable to guarantee that an item is
shortlisted in the evoked rundown. Generosity of the brand, after deals administration,
accessibility of simple money, refreshed innovation with sensible cost are a portion of the
elements which increment the shot of a brand being chosen for acquiring In this way, the
advertisers ought to reliably work to reinforce their zones.
Expectations
Statistical surveying studies uncover whether an organization's item or administration
contributions meet the client desires. At the point when market examiners first perceive what
purchasers need access viable consumer loyalty overview. The review's result will fill in as a
format in changing its image. In view of these changes, promoting specialists and investigators
will follow the impacts of the brand alterations on the client frame of mind as time advances. In
addition, the information from the buyer research review, which includes the client frames of
mind and desires, corresponds with the clients' obtaining conduct.
Customer satisfactions

Consumer loyalty enables your business to make business progress and a focused edge
over contenders. satisfied clients are faithful clients and regularly give rehash business, referrals
and informal promoting. Higher fulfillment levels increment client unwaveringness, decrease
agitate and the expense of getting new clients. Addition sights client achievement the executives
arrangement assembles data structure numerous sources online to make an all encompassing
perspective on clients use and their assumptions regarding the item. These bits of knowledge
empower you to adequately showcase the most significant items and administrations to them An
abnormal state of fulfillment conveys numerous benefits, including. Reliability Makes rehash
buy Gives referrals more averse to stir Cost of obtaining is less Prepared to purchase item at
premium costs Increase more with Addition sights consumer loyalty stage. Call us to plan a
demo today.
5 upcoming Royal Enfield motorcycles to be launched in the mid-term

Royal Enfield Thunderbird, Regal Enfield Exemplary, Royal Enfield Shot, Royal Enfield
Himalayan, Royal Enfield Meteor, Royal Enfield, Included, Bicycle news Neelanjan Chakra
borty

Royal Enfield, a bike brand which is over exceptionally old, has ascended from humble
beginnings and has turned into a colossal name in India as well as around the globe. Everything
started in 1891 when two business people Weave Walker Smith and Albert Eadie purchased a
needle assembling organization, Townsend, which had as of late begun making bikes.

The Royal Enfield KX idea has not been affirmed for creation yet is relied upon to be a
marked as Royal Enfield Meteor. Weave planned the organization's previously mechanized
vehicle, a quadric cycle, utilizing two bike outlines in 1898. The primary bike by the brand came
in 1901. Planned by Weave and Jules Gotiet made a belt drive bike fueled by a 1/2 hp Minerva
motor. The organization effectively partook in motorsport exercises and won trees at Isle of Man
TT. It at that point had a fantasy kept running at the Worldwide Six Days Preliminary. The as of
late presented Illustrious Enfield Slug Preliminary Works Copy pays a fitting tribute to this
inheritance.

India got its first taste of Royal Enfield cruisers in 1949 when K. R. Sundaram Iyer
propelled Madras Engines to import English cruisers (counting Royal Enfield) into India. The
military gave a request for Imperial Enfield Shots, intrigued by cruiser's prosperity at Global Six
Days Preliminary. The Enfield Cycle Organization of Redditch (Britain) held hands with Madras
Engines to shape Enfield India in 1955 close to display day Chennai. The rest, as it's been said, is
history!

Today, Royal Enfield devotees don't simply consider it to be a brand making bikes, yet a
way of life. The religion following has helped the brand develop from around 50,000 units yearly
deals in 2010 to over 8.20 lakh bikes last financial (FY 2018-19). This year, the organization
intends to hit the 9.5 lakh creation mark. While that number may appear to be troublesome right
now as a result of the log jam in the business, the research organization at Royal Enfield is
concentrating on the years ahead.
Truth be told, for the current year (FY 2019-20), the organization reserved INR 700 crores for
improvement of new worldwide stages and items. A year ago, this sum was INR 800 crores. In
any case, would could it be that they are creating? Here's a sneak look of 5 up and coming Royal
Enfield cruisers set to be propelled by 2022.

2020 Royal Enfield classic 350/ classic 500

Spy shots have confirmed that the 2020 Classic will have the front and rear disc brakes
on the right side, not the left side.

The biggest change in the upcoming 2020 Royal Enfield Classic 350 will be on the
engine front to meet the BS-VI emission norms. The carburetted fuel supply system is expected
to make way for a fuel injected system. The present generation Classic 350 utilises a 346 cc
single cylinder, air-cooled mill. Mated to a 5-speed gearbox, the engine produces 19.8 bhp of
power and 28 Nm of torque.

While details of the new engine are scarce at the moment, I wouldn’t rule out a brand-
new heart. After all, they have been working on BS-VI shift since 2016! Expect Royal Enfield to
finally ditch the push-rod setup for an overhead cam (OHC) layout in the Classic and Bullet
power plant. They made their first OHC engine for the Himalayan in 2016 and later refined the
technology in the 650 twins.

Also Read: Royal Enfield Bullet Trials Works Replica - A Legacy of Champions and
Modern Times.

Spy images of a testing unit have confirmed that the engineers have moved the front and
rear disc unit to the right side of the bike. The drive train is on the left and the engine can no
longer be coaxed to life with a kick-starter. The tail lamp unit has been redesigned, while the
footrests have been widened for more comfort. The seat appears thicker than the present-gen
model and seems to miss out on the iconic visible dual spring layout.

In case of the 2020 Classic 500, the engine is expected to get a similar makeover. The
present-gen fuel-injected 499 cc mill produces 27.2 BHP of maximum power and 41.3 Nm of
maximum torque. Royal Enfield may see the easy way out and rework the present power plant to
be future-ready.

2020 Royal Enfield Thunderbird X

The BS-VI Royal Enfield Thunderbird X BS-VI variation has a lower situate stature and
another swing arm. Picture obligingness: Power float.

One of the fairly misjudged items in the Royal Enfield stable is the Thunderbird.
Concentrated on clients looking for a relaxation cruising cruiser, the organization presented the
bicycle in 2002. In 2009, the organization had changed from the AVL motor offered at first to
Unit Development Motor (UCE) stage. In February 2018, a more road neighbourly Thunderbird
X was propelled.

Another test donkey of the Royal Enfield Thunderbird X was detected half a month back
giving us insights regarding the up and coming cruiser. The 2020 Royal Enfield Thunderbird X
has the new format found in the 2020 Exemplary. This affirms the bicycle will get the BS-VI
agreeable power plant. The swing arm is new and the seat also has been brought down.

The 2020 Thunderbird X will be offered in both 350 cc and 500 cc variations. The
worldwide market however may get the bicycle with the TBX moving, similarly as the present
age model which is sent out to Colombia. A comparable update will likewise be permeated to the
standard form of Thunderbird. Likewise Read: S&S Execution supports uprooting on Royal
Enfield 650 Twins to 865 cc

Royal Enfield Meteor

The Royal Enfield Bobber idea is controlled by another 838 cc V-twin factory.

It isn't each day that Royal Enfield grandstands another idea. However, when they do,
they overwhelm your brain. The Imperial Enfield KX Idea Bobber was exhibited first at the 2018
EICMA and draws motivation from the 1,140 cc V-twin Bobber by a similar name. The Eicher-
claimed brand as of late licensed the name Meteor for the European market. The word on the
road is that this name will be utilized for the creation form of the KX idea.
 The KX idea is fuelled by a fresh out of the box new 838 cc V-twin motor. The fluid
cooled, fuel-infused plant can create 90 odd horses of intensity according to organization claims.
That is not all, the case of the bicycle has been created by Harris Execution and the bicycle
includes a ride-by-wire framework.

Another real feature of the KX idea is the brace fork instead of the front suspension.
Nonetheless, the creation variation may pass up a great opportunity in this and incorporate
adjustable forks. A course of events for the Royal Enfield Meteor has not been given by the
organization however we anticipate that it should hit the lanes at some point one year from now.

Royal Enfield Himalayan 650

The Royal Enfield Himalayan 650 will utilize a similar motor as the Royal Enfield 650
twins, yet in an alternate tuning.

The Himalayan is an extraordinary cruiser for Royal Enfield and has a progression of
numerous firsts. It is the brand's first experience bike. It's additionally the organization's first
overhead cam bike, and kid those stout wheels feel great to ride on. The present variant of the
Himalayan mounts a 411 cc oil-cooled motor that produces 24.5 bhp of most extreme power and
32 Nm of greatest torque.

The Royal Enfield Himalayan 650 will utilize a similar motor as the Royal Enfield 650
twins, yet in an alternate tuning. The 648 cc parallel-twin plant produces 47 bhp of most extreme
power and 52 Nm of greatest torque in the last mentioned. This is the principal Royal Enfield
power plant to be mated to a 6-speed gearbox.

The Royal Enfield Himalayan 650 will be propelled simply after the presentation of all
BS-VI grievance variations of existing models. It will flaunt better control conveyance let down
the motor revs, which should make it progressively competent in going 4x4 romping. It might
include a switchable ABS.
About us 5 Years

The most seasoned cruiser brand in consistent generation, Royal Enfield made its first
bike in 1901. A division of Eicher Engines Constrained, Royal Enfield has made the fair sized
bike portion in India with its exceptional and particular present day exemplary bicycles. With its
new assembling base in Chennai, India, Royal Enfield can develop its generation quickly against
a flood sought after for its bikes. With over half development consistently throughout the
previous 5 years, Royal Enfield is quick turning into a significant player in the worldwide fair
size cruiser showcase and is moving in the direction of re-concocting this space with bikes that
are suggestive and drawing in and incredible enjoyable to ride. Royal Enfield's item line‐up in
India incorporates the Shot, Great and Thunderbird models in 350 and 500cc removal alongside
Mainland GT 535cc bistro racer and the reason assembled Himalayan controlled by the new
LS410 motor. Royal Enfield works through 17 organization worked stores and 705+ vendors in
every single significant city and towns in India, and fares to more than 50 nations over the world
including the USA, UK, a few European and Latin American nations, just as the Center East and
South East Asia. Royal Enfield additionally composes and bolsters many motorcycling occasions
and rides comprehensively, more conspicuously the Rider Craziness – a yearly assembling of
Illustrious Enfield riders from everywhere throughout the world to the exquisite shorelines of
Goa, and the Himalayan Odyssey, the most challenging cruiser ride over probably the hardest
streets and most noteworthy mountain goes in the Himalayas.

STATEMENT OF THE PROBLEM

Royal Enfield is a company which started its business in 1948 with its product such as
bullet has been a prestigious brand and lived up to its name like a Royal till date. Royal Enfield
has done quite well all over the world but it has done marvellous business in south India,
especially in Salem city. As the competition from several 100cc two-wheelers is rising, it is very
interesting to know whether the current customers Royal Enfield bullet happy with the brand and
their opinion about various attributes of Royal Enfield bullet and their satisfaction. The main aim
of this study is to determine the expectations and satisfaction towards motorcycles.
OBJECTIVES

 To study the reasons for buying the Royal Enfield two wheeler in the study area.
 To identify the factors influence to purchase of Royal Enfield two wheelers.
 To analyze the consumer’s level of expectation and satisfaction towards Royal Enfield in
Salem city.
 To evaluate the problems faced by the consumers towards Royal Enfield two wheelers.

SCOPE OF THE STUDY

The study is mainly based on consumer expectation for different brands of two wheelers
with regard to Royal Enfield. The agent and manufacturers while implementing the plan into
consideration, the consumers opinion about different types of brands which they deal in. The
study has got very wider scope in the vehicle and it is common to all consumers. To find out the
influencing factors of brands perception and consumption habits of consumer while selecting two
wheeler. A consumer satisfaction provides an indication of how successful the organization is
providing products or services to the market place. Organizations need to retain existing
customers while targeting non-customers. So, to retain the customers for longer time the
marketer has to know the customer satisfaction levels. Hence this study is made to attempt the
consumer expectation and their satisfaction toward Royal Enfield Motorcycles.

RESEARCH METHODOLOGY

Research is accomplished for gathering the data that tackles certain issues successfully. It
is a casing work with a particular rationale from the scientist to discover a sensible answer for an
issue. Research is a stage action which should be exact and dependable. Research technique is
approach to take care of the examination issue efficiently.

Research Design

A research design is basis frame work, which provides guidelines for the rest of research
process. It is the map or blueprint according to which, the research is to be concluded. The
research design specifies the method of study. Research design is prepared after formulating the
research problem and need to be most suitable to solve the problem.
SAMPLING TECHNIQUE

The convenient sampling technique is being used for this study. The sample were
collected and classified the consumer on the basis of Age, Gender, Educational Qualification,
Occupation, etc.

Sampling Size

The size of the sample is 75 respondents from Salem City.

Source of Data

The data collection is classified as Primary data and Secondary data.

Primary Data

Primary data from the respondents were collected by using a structured questionnaire.
The questionnaire was prepared with the utmost care incorporating all necessary information by
using both open-end and close-end questions.

Secondary Data

The Secondary data were collected from published and unpublished thesis, national and
international well-reputed journals, magazines, newspaper, Governmental Bulletin, websites and
books from different libraries and internet.

HYPOTHESES

 There is no significant relationship between demographic variables of the

respondents and post purchase attitude.
 There is no significant difference between the mean scores regarding the
demographic variables and factors influencing.
TOOLS OF ANALYSIS

1. Percentage Analysis
2. ANOVA Test
3. Chi-square Test
4. Garrett Ranking Technique
5. PAIRED T-test

LIMITATIONS OF THE STUDY

1. The study is limited to the respondents in Salem.

2. The accuracy and reliability of data depends on the information provided by the
Respondents.
3. The respondents views and opinions may hold good for the time being and may very
in future.
CHAPTER SCHEME

CHAPTER I: INTRODUCTION AND DESIGN OF THE STUDY

This chapter deals with introduction, Statement of the problem, Review of the Literature,
Objectives of the study, Scope of the study, Research Methodology, Hypothesis, Tools used,
Limitation of the study and chapter scheme.

CHAPTER II: REVIEW OF LITERATURE

The review of literature is designed in this chapter; it enclosed the various related studies
carried out during the different years.

CHAPTER III: CONCEPTUAL BACK GROUND OF THE STUDY

The third chapter contains information related to consumer expectation and satisfaction
towards Royal Enfield in Salem city.

CHAPTER IV: ANALYSIS AND INTERPRETATION

The fourth chapter, the data collected were systematically processed, tabulated and make
suitable for analysis and interpretation.

CHAPTER V: FINDINGS, SUGGESSION AND CONCLUSION

Final chapter the findings of the study and list out the suggestion and conclusion on the
basis of the observation and analysis made.
 II- CHAPTER

REVIEW OF LITERATURE

Mr.Faisal.T,(2014)1 have found in the study on customer perception of selected to

malapuram district. This study adopted the type of used methodology was convenient and
purposive sampling techniques and used both primary and secondary data collected. This study’s
sample size is 100 respondents, this study founds that the majority of royal enfield customer are
giving importance to style and power is the main attraction of royal enfield. It reveals this study
was concluded that the most customers of royal enfield are highly satisfied in almost all areas
offered by royal enfield and most majority among the satisfied customers are delighted
customers.

G.Gopalakrishnan’, R.Rangarajan (2018)2 the main focus of this study on “service

quality of royal Enfield selected to Chennai”. This study adopted the type of descriptive research
design, used methodology was simple random sample method techniques and used both primary
and secondary data collected. It reveals this study was concluded that the customers point of
view in service quality of bike service agencies. Hence, future studies are recommended to
conduct surveys of managers and employees because of their understanding on customers as well
as their communication with customers is important to the final perceived service quality of bike
agencies.

Neha Bharti, Manish Nangia (2017)3 in their analysis have measured the study founds
the study on “journey of royal enfield from dusk to down along with various strategies adopted”.
It reveals this study was concluded that the challenges are continue to test brand royal enfield
and going by its image of moving towards down and not fading in dusk of different times, royal

1 Mr.Faisal.T,(2014)”A study on customer perception towards royal enfield with special reference to malapuram
district”, Asia Pacific journal of research ISSN:2320-5504, E-ISSN-2347-4793 Volume : I Issue xvi, (August 2014).
PP154-166.
2 G.Gopalakrishnan’, R.Rangarajan, (2018) “A study on service quality in Royal Enfield showroom, Chennai”,
international journal of current engineering and scientific research, ISSN (print):2393-8374,(online): 2394-0697,
volume-5, issue-4, 2018, PP.94.100.
3 Neha Bharti, Manish Nansia (2017)” A study on journey of royal enfield from dusk to down along with various
strategies adopted”, Amity journal of strategic management, vol-1, Issue-1 PP79-82.
enfield will continue its monarchy in this segment. Even if the brand ignite the passion of
coming generation by new models, manages to protect its heritage, maintains the quality.
Capacity expansion will be a need for royal enfield in future. However, the manufacturer faced
challenges as the existing customers wanted their bullets just the way they had always been. By
modernizing, royal enfield risked losing traditional fans without possibly gaining any new
customers, the case study details how it met the challenge by showing on different type of
strategies.

Ms.Ameer Asra Ahmed. Dr.M.S.Ramachandra, Mr.Siva Nagi Reddy (2014)4 have

analyzed in their research paper about the “customer satisfaction level of royal enfield bullet”,
This study adopted the type of used methodology was convenient and judgmental sampling
techniques and used primary data collected. It also evaluates the various factors that influence a
customer to buy the bullet while selecting a bullet various aspects that have to be given a thought
with respect to brand Image, Color, Fuel-efficiency, Technology used etc,. Royal Enfield bullet
has an excellent satisfaction with in the customer for its sound, comfort, safety.

Mrs.G.Murali Manogari, Mrs.R.Kanaka Rathinam, (2013)5 the research shows about

the study on “customers preference towards royal enfield motorbikes in Coimbatore City”,
Tamilnadu. This study adopted the type of descriptive research design, used methodology was
convenient sampling techniques and used primary data collected. This study sample size 120 of
respondents. This study findings to most of the respondents opinion that royal enfield is suitable
for long travel and they mostly prefer to go long travel in royal enfield. Most of the respondents
opined that they will travel 41 to 50km per day in their royal enfield and they are natural towards
the message revealed that in order to capture the market, the manufacturers have to give the best
combination of look, quality, cost efficiency, good features, safety, luxury and performance.

4 Ms.Ameer Asra Ahmed. Dr.M.S.Ramachandra, Mr.Siva Nagi Reddy, (2014) “This research paper analyzed
the study on customer satisfaction level of royal enfield bullet”,ISSN-2348-0653, E-ISSN-2347-
856X,Vol.1,issue.7,(Oct-Dec,2014) PP 218-226.

5 Murali Manogari,Mrs.R.Kanaka Rathinam,(2013), “A study on customers preference towards royal enfield

motorbikes in coimbatore city, Tamilnadu” international journal of advanced research in business management and
administration volume - 1: issue-1, (December 2013), PP 1-7.
 Dr.R.Kanthiah alias Deepak; Mr.K.Dinesh kumar6 the researchers studied about the
“user perception towards royal enfield of selected to Tuticorin”. This study adopted the type of
descriptive research design, used methodology was simple random sampling techniques and used
both primary and secondary data collected. This study sample size 63 of respondents. This study
findings to bike performance has significant influence on user customers satisfaction. It reveals
this study was concluded further of bike performance and after sale service on users perception.
It is also found that there is influence of bike performance after sale service and ser perception
on customers satisfaction.

Dr.Priyadharshini padhi, (2017)7 analyzed the paper is study on “decision making

process for durable products”: A case study of two wheelers of selected in Ganjam, This study
adopted the type of used both primary and secondary data collected. This study sample size 110
of respondents, it reveals this study concluded buying involver parting with money, which may
be part of a hard earned wage, profit of a risky investment or even the entire savings of a
lifetime. As the durable products are high investments products , the consumers think much
before taking a decision to purchase it. Sometimes that take consultation of others.

Dr.Col rajammul Hoda,(2015)8 evaluated the study the” perception of youngsters in

making purchase decision of bikes or scooters of selected in and around Landran near Mohali”.
This study adopted the type of analytical and descriptive techniques and used primary data
collected. This study sample size 150 of respondents. This study findings to majority of the
respondents prefer style and color while choosing two wheeler and the least priority is given to
source centre and pollution free attributes while choosing a two wheeler. It reveals this study was
concluded the favorite brands among male and female for both scooter and bike are studied. The

6 Dr.R.Kanthiah Alias Deepak, Mr.K.Dinesh kumar, ”A study on users perception towards royal enfield in
Tuticorin” International journal of research in engineering, IT and social science, PP 277-280
7 Dr.Priyadharshini Padhi,(2017),” A study on decision making process for durable products : A case study of two

wheelers in Ganjam’, International journal of research in finance & marketing, ISSN(0):2231-5985, vol-7, Issue 5,
(may-2017), PP63-70.

88Dr.Col rajammul Hoda,(2015),” A study analyzing the perception of youngsters in making purchase decision of
bikes or scooter in and around Landran near Mohali” E-ISSN : 0976 – 0458, print ISSN:2320-897X, Biz and Bytes
(vol.6, issue : 2,2015), PP.25-32.
study was more useful to know about which is more popular scooter or bike. The most appealing
attribute which is a major factor for purchase of bikes or scooter is found.

Mr.Debaris Tripathy & Dr.Ronald Nani,(2014)9 ensured the study on “consumer

perception towards two wheeler bikes”. This study adopted the type of used both primary and
secondary data collected. This study sample size 600 of respondents. This study finding to the
bikes recently introduced by Bajaj are mostly concerned about youth. So they should also
consider middle-ages people while manufacturing. It reveals this study was concluded that
Honda and Bajaj shows maximum satisfaction whereas TVS.

K.Reenaraichal,(2019)10 aimed to the study on “customers satisfaction towards royal

Enfield bike of selected to Tirupur city”. This study adopted the type of descriptive and
analytical design and used primary data collected. This study sample size 75 respondents. It
reveals this study was concluded youngster generation and middle-aged people are more
interested in royal Enfield. Royal Enfield has an excellent satisfaction level within the customer
for its power, pick up, comfort, safety.

D.Vijayalakshmi, M.Shantha kumari, S.Deepika,(2015)11 examined the study on

customer satisfaction of a selected branded two wheelers of selected to south Coimbatore”. This
study adopted the type of quota sampling techniques and used both primary and secondary data
collected, this study was concluded marketing plays an important role in the today’s world. The
global market competition is growing day to day. Hence, there is a need to fulfill the needs of the
customers need and satisfaction.

9 Mr.Debaris Tripathy & Dr.Ronald Mani,(2014),” A study on consumer perception towards two wheeler bikes”,
International journal research management science & technology, ISSN 2250-1959 (online) 2348-9367(print), vol 5,
issue 8 (year 2014), PP 52-58.

10 K.Reenaraichal,(2019),”A study on customer satisfaction towards royal enfield bike in Tirupur city”
International journal of scientific research and review, ISSN No: 2279-543X,volume 8, issue 1,(2019), PP 377-385.

11 D.Vijayalakshmi, M.Shantha kumari, S.Deepika,(2015),” A study on customer satisfaction of selected branded

two wheelers in south Coimbatore”, International journal of multi disciplinary research and development.
ISSN:2349-4182 P.ISSN :2349-5979, Impact factors 3.762,volume:2,Issue :4.260-264(April 2015), PP260-264.
 Sanjupa Giri and Kumar thapa (2016)12 provided the study on “customers satisfaction
on after sales service of two wheeler of selected to Kathmandu Valley”. This study adopted the
type of kano model research design, used methodology was quota and convenient sampling
techniques and used both primary and secondary data collected. This study sample size 280 of
respondents. It reveals this study was concluded is found that supporting after sales service has
more impact on customer satisfaction then major after sales service have. Apparently, the most
valued after sales service is behavior of techniques which has the strongest attributes relation
with customer satisfaction. Behavior attributes plays major role in customer satisfaction.

Rajendra Todalbagi,(2017)13 explored the study on” passion to profit : what makes
Royal Enfield bigger than Harley Davidson”. It reveals this study was concluded critical to
successful turnaround has been a strong and passionate leadership with a clear vision and focus
with bold decision to revert the company in every aspect to make it a robust growth engine.

Kuresh Patil, Ravisankar S Ulle, Dr.Aparna J Varma,(2018)14 proposed of the

present study on “consumer perception on bajaj pulsar bikes (150CC,200CC,220CC) of popular
bajaj of selected to Mysore”. This study adopted the type of descriptive design, used
methodology was simple random sampling techniques and used both primary and secondary data
collected. This study sample size 100 of respondents. It reveals this study was concluded that
these are the dominating impact of demographics , competitors, social and psychological factors
respectively on customer perception.

12 Sanjupa Giri and Kumar thapa,(2016), “A study of customer satisfaction on after sales service of two wheeler
in Kathmandu valley”, journal of Business and Social science research (JBSSR), ISSN :2542-2812, vol-1, issue-
1,(2016), PP 1-16.

13 Rajendra Todalbagi,(2017),” Passion to profit : what makes Royal Enfield bigger than Harley Davidson ?
“Sdmimd journal of management, print ISSN :0976-0652,online ISSN 2320-7906,DoI
:10.18311/sdmimd/(2017)/18031. PP.55-63.

14 Koresh patil, Ravisankar S Ulle, Dr.Aparna J Varma,(2018), “A study on consumer perception on bajaj pulsar
bikes (150CC,200CC,220CC) at popular bajaj,Mysore”, Journal of emerging technologies and innovative research,
ISSN-2349-5162,volume-5,Issue-8 (August 2018), PP 763-767.
 A.Meenakshi, (2018)15 the main focus of this study is “customer satisfaction towards
Motorcycles: A conceptual Study”. This study adopted the type of descriptive research design,
used secondary data collected. This study findings to factors Capable to attract customer
attention towards the purchase of motorcycle were speed, design, mileage, price, reliability,
style, brand name, look off motorcycle. It reveals this study was concluded the study that
customers are attracted towards the purchase of motorcycles due to the modern outlook
represented through motorcycles and advanced from the earlier two wheelers i.e.

Balakrishna Swarna. Dr.Krishna banana (2018)16 has explained the study on

“customer satisfaction level of two wheelers users in Prakaram selected to Andhra Pradesh
district”. This study of adopted the type of used methodology was convenient sampling
techniques and used both primary and secondary data collected. This study sample size 50 of
respondents. It reveals the study was concluded understanding the customer satisfaction is the
toughest task for a marketer, we can identify the factors which influence the purchase decision
and each individual has different behavior and different influencing factor.

Dr. k. Mallikarjuna Reddy17 the study attempted to find the “consumer behavior
towards two wheeler motorbikes” .This study adopted the type of used methodology was primary
and secondary data collected. The study sample size 100 of respondents. It reveals the study was
concluded the combination of these factors help the consumer in the decision making further
psychological factors that are due individual consumer needs, motivation, perception attitude
,the learning process personality characteristics are the similarities which operate across the
different type of people and influence their behavior

15 A.Meenakshi,(2018) ,”A study on customer satisfaction towards motorcycles: conceptual study” Impact
International Journal of research in humanities, arts & literature (Impact : IJRHAL) ISSN(p):2347-4564 : ISSN€
:2321-8878, vol-6, Issue-4, (Apr 2018), PP 211-216.

16 Balakrishna Swarna, Dr.Krishna banana (2018,”A study on customer satisfaction level of two wheelers users
in Prakaram Andhra Pradesh”, International Journal for research in engineering application and Management
(IJREAM) ISSN :2454-9150, vol-04, issue-08, (Nov- 2018) PP 535-544.

17 Dr K Mallikarjuna Reddy, “A study on consumer behavior towards the two wheeler motorbikes” ,
C.B.T.T.W.M.B. Osmania journal of management, PP 1-9.
 Dr.C.K.Muthukumaran18 in their article “consumer behavior towards two wheeler
dealers in selected to Coimbatore district”. This study of adopted type of descriptive research
design and used methodology was convenient sampling techniques and used primary data
collected. This study sample size 128 of respondents. It reveals this study was concluded the
buying behavior of consumer in purchasing two wheelers involves several psychological factors.
These factors given the individual thinking process like (motivation, perception and
attitude),decision making steps involved in buying (decision making process), Interaction of the
consumer with several groups like friends, family and colleagues (group oriented concepts) and
selection of the brand and outlet depending on futures and emotional appeal (marketing mix
elements in a given environment).
SR Sony Maria, Dr.K. Amutha (2018)19 this study attempt to found the” customer
satisfaction level towards Royal Enfield bikes of selected to Coimbatore city”. This study
adopted type of used methodology was convenient sampling techniques and used both primary
and secondary
data collected. It reveals this study was concluded that two wheeler user are very huge in
Coimbatore especially the youngsters are most admirable by Royal Enfield. They highly satisfied
by company image, model and comfortable.
S.Saravanan,N.Panchanatham, (2009)20 this study analyzed the data “consumer
behavior towards showroom services of two wheeler with reference to Cuddalore district”. This
study adopted type of used methodology was random sampling techniques and used primary data
collected. This study sample size 100 of respondents. This study finding to the respondents
ranking for expected after sales service from the showroom services of the performance are

18 Dr.C.K.Muthukumaran,” A study on consumer behavior towards two wheeler dealers in

Coimbatore district”, Pune research scholar and international multidisciplinary journal, ISSN 2455-314X, vol-3,
issues-6, PP 1-8.
19 SR Sony Maria, Dr.K. Amutha. (2018), “A study on customer satisfaction level towards Royal Enfield bikes
(with special reference to Coimbatore city”, International Journal of commerce and
Management research, ISSN : 2455-1627, impact factor: RJIF 5.22, PP122-124.

20 S.Saravanan, N.Panchanatham,( 2009), “A study on consumer behavior towards showroom

Services of two wheeler with reference to Cuddalore district “,perspective of innovation, economics and business,
volume 3,(2009), PP 71-75.
significantly different. It reveals this study was concluded the user differ in consumer behavior
towards showroom services of two wheeler on the basis of satisfied random sampling.
P.Murugan, T.Fermi Paul,( 2018)21 have conducted study on the “consumer buying
behavior towards two wheeler of select to Tirunelveli district”. This study adopted type of used
both primary and secondary data collected. This study finding to majority of the respondents are
using the black color two wheeler. It reveals the study was concluded bike is one of the major
vehicles used for travelling by many people, normally the customer expect more mileage with
low maintenance cost.
Dr.Aijaz Ali Khoso, Dr.Abdul Suchan Kazi, Dr.Muhammed Munir Ahmedani,
Dr.Muneer Ahmed, Muhammad Owais Memon, (2016)22 in their study have attempted to
analyze “assessment of factors affecting the customer preferences / purchase decision for
motorcycle brands” : An analysis of the motor cycle users of selected to Hyderabad. This study
adopted type of used methodology was convenient sampling techniques and used primary data
collected. This study sample size of 236 respondents. It reveals the study was concluded
technological advancement, personal experience, social circle and even brand image influence
individual to
Choose from variety of particular brand of motorcycle.
Prof.Mohd Akbar Al Khan’,Datrika Venkata Madhusudan Rao,(2018)23 in his study
has investigated the two wheeler “consumer behavior towards customer satisfaction”. This study
adopted type of exploratory research design, used methodology was random sampling techniques
and used both primary and secondary data collected. This study sample size 600 of respondents.

21 P.Murugan, T. Fermi Paul, ( 2018), “A study on consumer behavior towards two wheeler Tirunelveli district”
International Journal of engineering and techniques, volume-4, issue-6,
(Dec- 2018), PP 161-166.
22 Dr.Aijaz Ali Khoso, Dr.Abdul Suchan Kazi, Dr.Muhammed Munir Ahmedani,Dr.Muneer Ahmed,
Muhammad Owais Memon, (2016), “A study on assessment of factors affecting the customer preferences /
purchase decision for motorcycle brands : an analysis of the motor cycle users of Hyderabad”, International Journal
of multidisciplinary research and development, ISSN :2349-4182, ISSN :2349-5979, impact factor : RJIF 5.72,
volume-3, issue-6; (june -2016), PP : 239-247.
23 Prof.Mohd. Akbar Ali Khan, Datrika Venkata Madhusudan Rao, (2018),”A study on two Wheeler consumer
behavior towards the customer satisfaction”, International Journal of research,- Granthaalayah, ISSN-2350-0530,
ISSN-2394-3629 (P),vol-6 (Issue-2): February- 2018), (received : jan 21,2018 – accepted : feb 20,2018), PP 13-31.
It reveals this study was concluded to confirm those results, so senior (citizen) consumers were
contacted for qualitative input, which proved the same.
Dr.P.Kannan Paulraj,Ms.A.Dhanabourna,(2019)24 study was focused on “customer
preferences VS satisfaction towards two wheeler :An exploration study”. This study adopted
the type of descriptive research design, used methodology was convenient sampling techniques
and used primary data collected. This study’s sample size is 118 of respondents. It reveals that
this study was concluded that the company should maintain easy EMI offers and free insurance
for new bikes at one year period. VSMS agency to improve their quality of after sales service &
give some special offers to the customer.
E.Thangasamy & Dr.Gautam Patikar,(2014)25 have said that the study on “factors
influencing consumer buying behaviour: a case study”. This study adopted the type of empirical
research design, used methodology was simple random sample techniques and used both primary
and secondary data collected. This study’s sample size is 300 respondents, the study finds the
personal savings on the prime sources for purchase of all the selected durables,. It reveals the
study was concluded the marketers do continually rely on research studies about the dynamic
consumer behaviour to position their product planning and development strategies to meet the
requirements efficiency.
Dr.Kehav Y Shinde, Samadhan K. Dhamkar,(2014)26 in their study on the “pre-
purchase behaviour amongst the youth for two wheelers” of selected to Mumbai city. This study
adopted the type of methodology was used in primary data are collected. This study’s sample
size is 500 respondents,. It reveals the study was concluded many companies are yet to introduce

24 Dr.P.Kannan Paulraj, Ms.A.Dhanabourna,(2019), ”A study on customer preferences VS satisfaction towards

two wheelers: an exploration study” International Journal of applied business and economic research, ISSN-0972-
7302, volume-17, PP 63-67.
25 E.Thangasamy & Dr.Gautam Patikar,(2014), ”A study on factors influencing consumer buying behavior: a
case study”, Global Journal of management and business research, E-Marketing, ISSN.2249-4588, ISSN-0975-5853,
volume-14, issue-5, version 1.0, (2014), PP.36-41.
26 Dr.Keshav Y. Shinde, Samadhan K. Khamkar,(2014), The study analyzed the “pre-purchase behavior amongst
the youth for two wheelers with special reference to Mumbai city”,. International Journal of advanced research in
management and social sciences, ISSN: 2278-6236, vol-3/ no.8 /(August 2014), PP-104-109.
bike which can run on chargeable battery or solar energy, It has many concerns about
environment and rising cost of fuel would be solved.
K.P.Najeemudeen, Dr.N.Panchanatham, (2016)27 have made an attempt to study and
analyze the influences of “decision making for two wheelers purchase” of selected to
Malappuram district of Kerala. This study adopted the type of used methodology is statistical
tools; It used both primary and secondary data collected. The study’s sample size is 681
respondents. The study found that the two wheeler mechanics, friends, colleague and review in
media have much influence upon the purchase decision for two wheelers; It reveals the study
was concluded that the influencer is a person or group of people who influences the buying
decision of others and help them to buy the product or service they intend to purchase.

. 27 K.P.Najeemudeen, Dr.N.Panchanatham, (2016), The study found that the influences of “decision making for
two wheeler purchase: a study with special focus to Malappuram district of Kerala”, IJEMR, ISSN 2249-2585, ISSN
2249-8672, vol-6, issue-08, (august 2016), PP 1-19.
 CHAPTER-III

CONCEPTUAL BACK GROUND OF THE STUDY

Introduction

Royal Enfield is an Indian bike assembling brand with the tag of "the most seasoned
worldwide cruiser brand in constant creation. Produced in manufacturing plants in Chennai in
India. Authorized from Royal Enfield by the indigenous Indian Madras Engines, it is currently an
auxiliary of Eicher Engines Constrained, an Indian automaker. The organization makes the Royal
Enfield Shot, and other single-chamber and twin-chamber cruisers. First delivered in 1901,
Royal Enfield is the most seasoned cruiser brand in the world still underway, with the Projectile
model getting a charge out of the longest bike generation keep running ever.

History

The Indian government searched for a reasonable bike for its police and armed force, for
watching the nation's outskirt. The Royal Enfield Bullet was picked as the most appropriate
bicycle for the activity. The legislature requested 800units of the 350 cc model. In 1955, the
Redditch organization banded together with Madras Motors in India to shape 'Enfield India' to
collect, under permit, the 350 cc Royal Enfield Bullet cruiser in Madras (presently called
Chennai).[9] The tooling was offered to Enfield India so they could produce parts. By 1962, all
segments were made in India. The Indian Enfield utilizes the 1960 motor (with metric bearing
sizes), Royal Enfield still makes a basically comparative bicycle in the 350 cc and 500 cc
models, alongside a few unique models for various market portions.

In 1990, Royal Enfield worked together with the Eicher Group, a car organization in
India, and converged with it in 1994. Aside from bicycles, Eicher Group is engaged with the
generation and offers of tractors, business vehicles, and car gears. Albeit Royal Enfield
experienced challenges during the 1990s, and stopped bike creation at their Jaipur processing
plant in 2002, by 2013 the organization opened another essential manufacturing plant in the
Chennai suburb of Oragadam on the quality of expanded interest forits bikes. The first
production line at Tiruvottiyur ended up auxiliary, and keeps on creating motors and some bike
models. In 2014 Royal Enfield designated Pierre Terblanche as the head of new item plan,

In January 2015, the organization declared the arrangement of Rudratej 'Rudy' Singh as
President of Royal Enfield. Singh was beforehand a Vice President of Unilever in Singapore.
Royal Enfield reported its first takeover of another organization in May, 2015 with the buy of a
UK bike plan and assembling firm, Harris Performance Products, that had recently built up the
suspension of the Royal Enfield Continental GT Cafe Racer. Regal Enfield right now sells
cruisers in excess of 50 nations. Royal Enfield outperformed Harley-Davidson in worldwide
deals in 2015. In August 2015, Royal Enfield Motors declared it is building up its North
American central station and a business in Milwaukee, Wisconsin, with the aim to offer three
bicycles, the Bullet 500, Classic 500 and Continental GT 535 Cafe Racer as they feel this motor
size speaks to an underserved advertise. The business will be Royal Enfield's first organization
possessed store in the U.S., as indicated by Rod Copes, leader of Royal Enfield North America.
The organization needs to set up around 100 vendors in American urban areas beginning with
Milwaukee.

"I live here, so I am one-sided. In any case, in my psyche, Milwaukee is somewhat the
focal point of motorcycling in the United States," said Copes, a previous Harley-Davidson
official. "We see this as sort of our first flagship vendor," he included. Later in August 2015,
parent—business Eicher declared its entrance in Indonesia as a piece of its worldwide procedure
in the moderate sized (250-750 cc) cruiser fragment, at first beginning retail tasks from a vendor
in Jakarta. From April to September, 2015, Royal Enfield's household deals were half higher
than the earlier year, regardless of a declining bike showcase in India. In 2017, Royal Enfield
included new variations of the Classic 350 and 500 bikes. While the Royal Enfield Classic
350gets Gunmetal Gray as another shading alternative, the Classic 500 will presently come in
Stealth Black shading.
 Road tax
On RTI&NIL On 5 years
Basic registration Basic On Road
Model Colors Bumper Road DIP Road full
price &delivery Insurance price
price Insurance price insurance
charges
.Bullet
Black 121,380 11,560 3,750 7,956 144,646 9,115 1,45,805 16,603 1,53,293
350ABS
Bullet 500
Forest green/ Jet Black 188,344 16,918 3,750 17,576 226,588 19,372 2,28,384 30,074 2,39,086
ABS
Bullet Magic Black
135,613 12,700 3,750 8,083 160,146 9,377 1,61,440 17,564 1,69,627
Electra ABS Maroon/Silver
Back,Ash,chestnutRed,
Classic 350
silver Redditch 153,444 14,126 3,750 8,241 179,561 9,705 1,81,025 18,770 1,90,090
ABS
( Red/Green/Blue)
Classic 350
Gunmetal Gunmetal Grey 155,281 14,273 3,750 8,257 181,561 9,738 1,83,042 18,893 1,92,197
ABS
Classic 350 Airborne Blue/ Storm
163,635 14,941 3,750 8,332 190,658 9,892 1,92,218 19,459 2,01,785
signals ABS rider sand
Classic 500
Black 201,587 17,977 3,750 17,699 241,013 19,622 2,42,936 30,968 2,54,282
ABS
Classic 500 Desert storm /
Matt series squadron Blue/ Stealth 204,519 18,212 3,750 17,726 244,207 19,676 2,46,157 31,168 2,57,649
ABS Black
Classic 500
Graphite Grey/
Chrome 212,020 18,812 3,750 17,797 252,379 19,818 2,54,400 31,674 2,66,256
Chrome Black
series ABS
Thunderbird
Marine/flicker/stone 156,198 14,346 3,750 8,266 182,560 9,754 1,84,048 18,955 1,93,249
350 ABS
Thunderbird Whimsical
163,544 14,934 3,750 8,331 190,559 9,891 1,92,119 19,453 2,01,681
X 350 ABS white/Roving Red
Thunderbird
Marine/flicker/stone 206,848 18,398 3,750 17,748 246,744 19,722 2,48,718 31,325 2,60,321
500 ABS
Thunderbird Getaway Orange/
214,719 19,028 3,750 17,822 255,319 19,868 2,57,365 31,857 2,69,354
X500 ABS Drifter Blue
Himalayan
Granite / Snow 180,492 16,289 3,750 17,052 218,033 19,224 2,19,755 29,545 2,30,076
ABS
Himalayan
Sleet 182,328 16,436 3,750 17,521 220,035 19,259 2,21,773 29,667 2,32,181
sleet ABS

Trail 350 Red 162,543 14,853 3,750 8,322 189,468 9,872 1,91,018 19,385 2,00,531
Trail 500 Green 207,308 18,435 3,750 17,752 247,245 19,729 2,49,222 31,355 2,60,848
 Silver Spectre, Mark
Interceptor
Three Black, Orange 250,610 21,899 3,750 18,189 294,448 20,554 2,96,803 34,283 3,10,542
650 standard
Crush

Interceptor Baker express &

258,109 22,499 3,750 18,269 302,627 20,686 3,05,044 34,790 3,19,148
650 custom Ravishing Red

Interceptor
Glitter& Dust chrome 270,609 23,499 3,750 18,388 316,246 20,921 3,18,779 35,634 3,33,492
650 chrome
Continental
Black Magic Ventura
GT 650 265,609 23,099 3,750 18,340 310,798 20,826 3,13,284 35,298 3,27,756
Blue
standard
Continental
Ice queen White,
GT 650 273,109 23,699 3,750 18,411 318,969 20,969 3,21,527 35,804 3,36,362
Mayhem Grey &Black
custom
Continental
GT 650 Mister clean chrome 285,609 24,699 3,750 18,530 332,588 21,204 3,35,262 36,650 3,50,708
chrome

Definition

Client desires are the sentiments, needs, and thoughts that clients have towards specific
items or administrations. Clients experience depends on what they need from the items or
administrations they are paying for. Best associations consistently target meeting or surpassing
client desires through fantastic items and administrations They are the result of a learning
procedure and once they are shaped. These desires impact basic leadership towards an item or
administration choice which can be hard to change. For instance, clients anticipate that
acclaimed brands should be of high caliber than new and conventional brands. The little-realized
brands are not considered regardless of whether they are of prevalent quality than the renowned
brands.

Types of Customer Expectations

Consumer loyalty reflects the desires and encounters that the client has with a defender
administration. Purchaser desires reflect both past and current item assessment and client
encounters. Consider any significant buys you've made as of late. Did you examine your buy?
Did you gather data from publicizing, salespersons, companions, relates, or even test the item?
 This data impacts our desires and enables us to assess quality, esteem, the capacity the
item or administration to live up to our needs and desires. Clients hold both unequivocal and
understood execution desires for properties, highlights, and benefits of items and administrations.
The idea of these desires will direct the structure and even the wording of consumer loyalty
overview questions. Give me a chance to rehash this: the nature of these desires will manage the
structure and even the wording of your fulfillment questions. Understanding the accompanying 7
client desires structure the definitions beneath is basic before you embarked to gauge consumer
loyalty and increment client devotion.

1. Explicit Expectations

Unequivocal desires are mental focuses for item execution, for example, well-identified
execution models. For instance, if desires for a shading printer were for 17 pages for every
moment and excellent shading printing, yet the item really conveyed 3 pages for each moment
and great quality shading printing, at that point the subjective assessment looking at item
execution and desires would be 17 PPM—3 PPM + High — Good, with every thing weighted by
the related significance.

2. Implicit Expectations

Certain desires reflect set up standards of execution. Verifiable desires are set up by
business all in all, different organizations, enterprises, and even societies. An understood
reference may incorporate wording, for example, "Contrasted and different organizations or
"Contrasted with the main brand..."

3. Static Performance Expectations

Static execution client desires address how execution and quality are defined for a
specific application. Execution estimates identified with nature of result may incorporate the
assessment of availability, customization, constancy, practicality, exactness, and easy to
understand interfaces. Static execution desires are the noticeable piece of the chunk of ice; they
are the exhibition we see and—frequently wrongly—are thought to be the main elements of
execution that exist.
4. Dynamic Performance Expectations

Dynamic execution client desires are about how the item or administration is normal
advance extra time. Dynamic desires might be about the adjustments in help, item, or
administration expected to meet future business or use situations. Dynamic execution desires
may create "static" execution desires as new uses, mixes, or framework necessities create and
become increasingly steady.

5. Technological Expectations

Innovative client desires center around the developing condition of the item
classification. For instance, cell phones are persistently developing, prompting higher desires for
new includes. Versatile specialist co-ops, with an end goal to restrict a buyer's capacity to change
to new innovation telephones, have showcased rate plans with high wiping out punishments for
exchanging suppliers, however with liberal redesign plans for the telephones they offer. The
accessibility of low profile telephones with email, camera, MP3, blue tooth innovation, and
expanded stockpiling will change innovation desires just as the static and dynamic execution
desires for the item. These exceptionally including items are highlight based, however raise
desires that upgrade view of status, personality, mental self view, and can even inspire feelings
of detachment and dread when the item isn't accessible.

6. Interpersonal Expectations

Relational client desires reflect the connection between the client and the productor
specialist co-op. Individual to individual connections are progressively significant, particularly
where items require support for legitimate use and working. Bolster desires incorporate relational
sharing of specialized information, capacity to tackle an issue, capacity to impart, diminished
time to issue goals, affability, persistence, excitement, accommodation, confirmation that they
comprehended my concern and my circumstance, relational abilities, and client recognitions with
respect to polished methodology of direct, regularly including picture and appearance.

7.Situational Expectations

In structure a consumer loyalty overview, it is likewise useful to assess why pre-buy

desires or post-buy fulfilment civic chairman may not be fulfilled or even quantifiable.
The following conditions may be considered:

 Expectations may exclude unforeseen client support credits that are new to the buyer.
 Expectations might be founded on ambiguous pictures, consequently making wide scope
of worthy execution and anticipated fulfillment.
 Product execution desires and assessments might be tactile and not intellectual, as desires
for taste, style or picture. Such desires are difficult to assess and see, however may
change extra time and with utilization.
 The item use may draw in so little consideration as to deliver no cognizant effect or
insight (assessment). Whenever estimated, this outcomes in futile fulfillment or
disappointment data.
 There may have been unexpected benefits or outcomes of obtaining or utilizing the item,
(for example, an utilizations, use circumstances, or highlights not foreseen with buy).
 The unique desires may have been ridiculously high or low.
 The item buyer, influencer and client may have each been an alternate kind of individual,
each having various desires. Managing customer expectations

Best organizations can keep their clients upbeat for quite a while by appropriately dealing
with their desires. Coming up next are a portion of the successful procedures they use to oversee
desires. Transparently talk about arrangements in the event that items or administrations have
potential, the supplier should be completely outfitted with assortments of arrangements so clients
have various choices on the off chance that they request the unimaginable. This causes clients to
comprehend the multifaceted nature of any issue and be included legitimately with its answer.
Straightforwardness and trustworthiness — clients' capacity to believe an organization relies
upon straightforwardness when overseeing client desires. Organizations ought to guarantee that
clients believe in their suppliers by empowering straightforwardness and trustworthiness when
taking care of each circumstance. Clients who have an idea of what's going on will comprehend
what's in store and will be fulfilled by how circumstances are being taken care of. Give clear
courses of events. Clients won't raise protests while holding up gave they know and get why.
They comprehend that blunders and imperfections come up, however need the suppliers to get
directly to the point about it. They ought to unmistakably express the measure of time and work
expected to finish an undertaking or get them an answer.
Customer Satisfaction

On the off chance that you couldn't care less about clients' fulfilment, don't anticipate that
them should think about your administrations or items. Dismal, however obvious. The sooner
you face it, the better you'll perform. Assume such a significant job in settling on choices it's
urgent to watch out for the nature of client assistance you give.

Not convinced yet

Consider the possibility that we give you 5 increasingly strong reasons why consumer
loyalty isn't just significant yet in addition useful for your image.

Why customer satisfaction is important

1. A customer is a treasure you should keep and hide from the world

As per the White House Office of Consumer Affairs, by and large, steadfast clients are
worth up to 10 fold the amount of as their first buy. Some exploration says that it is 6-7 times
more costly to secure another client than it is to keep a present one. Banks or portable suppliers
realize it best, so they don't have any issue with going the additional mile existing and steadfast
customers (let a one keeping them completely fulfilled and cheerful!) than to increase some new
ones. Consider this standard while arranging your client support forms and do your best to take
care of them.

2. They can stop being your clients in a heartbeat

Isn't advanced science, these days customers effectively switch their affection brands. It
is regularly brought about by horrible client support. Customers trusting that ages will get
criticism or remark from a brand? Unsuitable! Be that as it may, despite everything it occurs.
Furthermore, picking up customers' trust takes up to 12 positive encounters to compensate for
one uncertain negative experience."When clients share their story, they're not simply sharing
agony focuses. They're really showing you how to make your item, administration, and business
better. Your client assistance association should he intended to electively impart those issues.
"need to take care of them constantly. Attempt to converse with them, rather than to them. Pose
inquiries, offer consistent help, send customized messages or offers, use focused on site studies,
email overviews or whatever other strategy that will enable you to speak with your clients. Deal
with all of your customers' need and you'll be compensated with their appreciation and
faithfulness. Sounds like a decent bargain, isn't that right? Brands frequently underestimate their
group of spectators, and they've never been so off-base one choice, or absence of it, can bring
about losing a great deal of customers and their regard. That is the reason estimating customers'
fulfilment is so significant.

3. It's (all) about the money, too

It shouldn't amaze, yet consumer loyalty is likewise reflected in your income. Clients'
supposition and sentiments about the brand can influence, in both positive and negative way, the
basic measurements -, for example, the number notices upbeat clients our rivals offers - they will
cheerfully associate with your image once more, make a buy and prescribe the item further. In
the event that you meet the majority of their necessities and answer their needs while conveying
the best nature of your administrations, they will be completely fulfilled. Also your image will
build deals income! Estimating consumer loyalty ought to turn into your day by day propensity
not something you do now and again and just in case you're going to confront emergency the
board. On the off chance that you don't have the foggiest idea how to do it right, you can
investigate our manual for estimating consumer loyalty to make things simpler.

4. Customer satisfaction is a factor that helps you stand out of the competition

Kate Zabriskie once said that "In spite of the fact that your clients won't love you on the
off chance that you give terrible administration, your rivals will." and we can't help but concur.
Their incitements aren’t sufficient in the event that you don't have the foggiest idea how to
manage the negative backfire. Be that as it may, in the event that you give your clients
astonishing client support, you will pick up contentions to persuade those unsure of your
administrations.

5. Great customer experience can take your brand places

The significance of consumer loyalty ought to never be disregarded. You ought to think of it as
particularly while arranging your advertising and situating efforts. Fulfilled clients are bound to
share your substance crosswise over web based life. They will likewise more distinctly
communicate with your posts, leaving some great and excellent remarks. Later you can utilize it
as the hotspot for contextual investigations and examples of overcoming adversity. Being a case
of an organization that gives a bewitching consumer loyalty? Each brand should go for it. you
and your objectives. They get legitimate administration, you get an appropriate income and
everybody is cheerful. As straightforward as that. Believe, is there something more you can
improve treat your group of spectators? That is the reason you ought to always remember the
significance of consumer loyalty.

Royal Enfield Bikes

Royal Enfield, as today is known, is an Indian cruiser assembling organization situated in

Chennai. Known for its rich legacy and history, Royal Enfield is the most seasoned bike brand to
be in consistent creation, with the main bike fabricated in 1901. Initially a British cruiser
organization previously settled in 1893, which later on turned into the indigenous Madras Motors
in 1955. In 1990, Royal Enfield worked together with the Eicher Group, a car organization in
India and converged with it in 1994. Illustrious Enfield has made the average size cruiser
fragment in India with its one of a kind and unmistakable current great bicycles. With its new
assembling base in Chennai, India and an up and coming new item improvement and research
focus in the UK, the bicycle producer can develop its creation quickly against a flood sought
after for Royal Enfield bicycles.

Royal Enfield Bike Price

Royal Enfield bicycles value begins at Rs. 1.12 lakh for the least expensive bicycle Bullet
350 and goes up to Rs. 2.66 lakh for the top model Royal Enfield Continental GT 650. Royal
Enfield offers 13 new bicycle models in India. Great 350 (Rs. 1.54 lakh), Bullet 350 (Rs. 1.12
lakh) and Thunderbird 350X (Rs. 1.64 lakh) are among the prevalent bicycles from Royal
Enfield. In the year 2019/2020, Royal Enfield is going to dispatch 4 new models in India. Select
a Royal Enfield bicycle to know the most recent ideas in your city, costs, variations, particulars,
pictures, mileage and audits.
BEST BULLET BIKE MODELS IN INDIA:

Best Bullet Bike Models Here is a rundown of the best slug bicycles in India. Look at
these top-positioned shot bicycles costs, particulars, highlights, variations, and then some.

The Royal Enfield Classic 350 is the top of the line Royal Enfield model in India and
conveys forward a retro structure. The Royal Enfield Classic 350 is controlled by a 346cc,
single-chamber air-cooled motor that makes 19.8bhp and 28Nm of pinnacle torque. Imperial
Enfield claims a mileage of 37km/l, and fuel is nourished through a carburettor. Albeit different
models in the Royal Enfield line up snatch features, the Classic 350 is the thing that registers
deals numbers for the Chennai-based maker.

The Thunderbird 350 is a littler dislodging adaptation of the Thunderbird 500,

highlighting LED tail lights, projector headlamp, forward threw foot pegs, and a more extensive,
taller handlebar for a casual riding stance. The Thunderbird 350 is fueled by a 346cc, single-
chamber air-cooled motor that makes 19.8bhp and 28Nm of pinnacle torque, combined to a 5-
speed gearbox. Plate brakes at the two finishes deal with braking obligations, and the fuelling
framework stays a carburettor.

The Royal Enfield Bullet 350 is the 'Projectile' at its most flawless, with the cutting edge
Unit Construction Engine. The Bullet 350 highlights the indisputable gold pinstripes, and skirts
some cutting edge highlights such an electric beginning and circle brake. The Royal Enfield
Bullet 350 is fueled by a 346cc, single-chamber air-cooled motor that makes 19.8bhp and 28Nm
of pinnacle torque, combined to a 5-speed gearbox.

The Royal Enfield Classic Gunmetal Gray is the most recent variation of the Classic 350.
The bike is done in a novel matte gunmetal dark paint plan and offers the remainder of the
segments from the Classic 350. The Royal Enfield Classic Gunmetal Gray gets control from a
346cc, single-chamber air-cooled motor that makes 19.8bhp and 28Nm of torque, mated to a 5-
speed gearbox.

The Royal Enfield Thunderbird 350X is an advanced urban cruiser with new highlights,
for example, amalgam wheels. The Thunderbird 350X depends on the standard Thunderbird 350
and is accessible in new shading choices. The compliment handlebar of the bike helps in city
driving and it additionally gets tubeless tires. The Royal Enfield Thunderbird 350X draws
control from the equivalent 346cc single-chamber, air-cooled motor delivering 19.8bhp and
28Nm of torque. The motor is mated to a 5 speed gearbox.

The Royal Enfield Classic Stealth Black is the most recent variation of the Classic 500.
The bike is done in a one of a kind matte dark paint plan and offers the remainder of the
segments from the Classic 500. The Royal Enfield Classic Stealth Black gets control from a
499cc, single-chamber air-cooled motor that makes 27.2bhp and 41.3Nm of torque, mated to a 5-
speed gearbox.

The Royal Enfield Bullet 500 is one of the most great contributions with amazing shot
styling. The fuel tank of the Bullet 500 highlights the mark hand-made pinstripes. The Royal
Enfield Bullet 500 draws control from a 499cc motor that created 26bhp and 41Nm of torque.
The motor to a 5-speed gearbox. The Bullet 500 additionally gets a circle brake at the front and
an electric beginning feeling.

The Royal Enfield Thunderbird 500 is the 'shot' in its definitive visiting arrangement. The
Thunderbird 500 highlights forward threw foot pegs, more extensive, taller handlebar for a
casual riding stance, and other awesome bits like LED tail lights, projector headlights, and circle
brakes at the two finishes. The Thunderbird 500 offers its motor with the Classic 500 territory,
which is a fuel infused, 499cc, single-chamber air-cooled motor that makes 27bhp and 41Nm of
torque, mated to a 5 speed gearbox.

The Royal Enfield Classic Chrome, once more, depends on the Classic 500 and offers the
vast majority of the segments. Most pieces of the Classic Chrome is done in Chrome, as the
name recommends, to draw out the old-school feel. Like every other bike from the Classic 500
family, the Royal Enfield Classic Chrome is fueled by a 499cc, single-chamber air-cooled motor
that makes 27bhp and 41Nm of torque, mated to a 5-speed gearbox.

The Royal Enfield Classic 500 is extraordinary compared to other selling RE bicycles in
the Indian market. The general structure of the Classic 500 depends on the Classic 350. The
Royal Enfield Classic 350 draws control from a 499cc air-cooled, single-chamber motor that is
useful for 27bhp and 41Nm of torque. The Classic 500 is offered with a retro-style single seat
arrangement. Yet, the bicycle likewise gets present day highlights, for example, a circle brake on
the front wheel.

Royal Enfield, top 10 reasons to buy them

The bike market is ablaze at the present time. Or then again would be in a couple of
months when Royal Enfield gets their retro-styled 650 twins in the market. With energetic
promoting and the machismo character of the Royal Enfield bikes, there is an uncommon spot
for them in the Indian motorcycling scene at this moment.

In the event that you want to purchase a Royal Enfield, here are top ten motivations to get one:

Torquey torquey love

I can nearly feel the endorsement of RE aficionados on the word torque. Indeed, the
Royal Enfield bikes have a tolerable measure of low and top of the line torque to vanquish pretty
much every territory, with the exception of sand possibly.

Stable AF

Obviously, the Royal Enfield is one of the most planted bikes around. No measure of
wind paces hitting a RE rider is sufficient to influence it around. Considering pretty much every
RE bike tips the scales at over 190 kilos, wet, with the rider weighing at a normal 78 kilos, the
bikes remain planted out and about effectively.

Ride Quality

The Royal Enfield is simpler to ride, and with calfskin bound seats, the bike is now and
again a couch on wheels, if you don't go all Rossi. It is no big surprise the cruiser is one of the
most looked for after bikes on the planet. Couple that with a low-end torque which means
switching gears not all the time which equivalents cheerful rider and pillion.
One for all, all for one

Until some time back, the Royal Enfield used to be a gained taste. However, with the
appearance of new highlights like electric beginning, the Royal Enfield is anything but a distant
idea. Everybody can ride a RE now. The way toward riding a Royal Enfield has turned out to be
a lot simpler gratitude to new innovation.

Road presence

The street nearness is just bewildering. No, we are dead serious. The reverberating bang
from the Indore Betel fumes tail-pipe on a vacant street during a languid morning compensates
for a beautiful dream for any Royal Enfield lover.

Additionally, its retro looks. Truly! A Royal Enfield understands that old-world fascinate
with its retro-styled looks and a thumpy single-chamber engine for sure. With its well
proportioned nature, chrome fittings, hand-painted fuel tank, the Royal Enfield is in each feeling
of the word, retro.

Kitna deti hai

Better believe it, one of the greater inquiries which each new purchaser of the retro
cruiser has is the eco-friendliness. Shockingly, despite the fact that the cruisers have bigger
motors of 350cc and 500cc, the mileage for a large portion of the vehicles is around 35kmpl.
Except if the cruiser has not been kept up appropriately, a 35-40kmpl is an ordinary eco-
friendliness figure.

Built like a gun

That is in reality evident. The Royal Enfield brags of an all-metal development with less
number of plastic parts (aside from the Himalayan) and is fit for withstanding many years of
utilization if the cruiser is kept up appropriately. You realize we are not kidding when there are
RE cruisers marked down today which are in any event 10-15 years of age and still rushes right
up 'til the present time.
Customizations galore

Pretty much every RE which is working on the streets today, there is a sizeable piece of
them which has had customizations on it, regardless of whether it be an undeniable cruiser with
twofold sided panniers, windshields, assistant headlamps, exhaust tailpipes, and so forth. The
best part about the customization is, anybody can do it. Indeed, even the roadside repairman you
abstained from staring at.

Price and resale value

The one bike which requests a near market cost notwithstanding when it is being sold as
an utilized one is the Royal Enfield. To place things in context, a standard Royal Enfield 350
purchased for Rs 1,30,000 will even now sell for Rs 1 lakh thinking about utilization and
legitimate upkeep following 5 years. For REs with a cast iron motor square, the costs go much
higher, now and then outperforming the real cost of the bike.

ABS model

This is the last and the most significant element in a Royal Enfield after a long prolonged
stretch of time. There has been a great deal of critical talks over the nonappearance of ABS in
Royal Enfield cruisers and the way that they have lingered behind in various significant
highlights which are standard on the excellent bikes of the present market.

RE commenced the ABS adventure with the Classic 350 Signals ABS and proceeded
onward to its whole scope of bikes including the Himalayan, and the Classic 500. The
Thunderbird X variations are likewise scheduled to accompany ABS later on.

MANUFACTURING
Royal Enfield's assembling activities experience a progression of modernization and improvement
endeavors, with various mechanized procedures. The Company has set up current assembling practices like
Cellular formats, Statistical procedure controls and Flexible assembling frameworks. The Chennai fabricating
office has gotten the ISO 9001 accreditation and for dealing with its tasks in a spotless and safe condition, it has
acquired the ISO 14001-quality confirmation and kaizens are executed to guarantee the quality levels are kept at a
consistently rising pace. Royal Enfield guarantees that every one of the parts utilized in the bicycles are sourced
from the best merchants in the Indian car industry, who are outfitted to supply as per the Company's stringent
quality norms. The organization works intimately with the majority of its providers, giving them specialized and
administrative help while keeping up practices like Direct-On-Line and Vendor Self-Certification.
MARKETING NETWORK
You can feel the beat of your clients, just in the event that you draw near to them. This manner of
thinking has driven Royal Enfield to set up has a wide system of 11 Brand Stores, 250 sellers in every single real
city and towns, and more than 200 Authorized Service Canters. The Company likewise fares cruisers to 42
nations like the USA, Japan, UAE, Korea, Bahrain, UK, France, Germany, Argentina and numerous different
nations through 40 shippers and more than 300 vendors over the globe.
ROYAL ENFIELD PRODUCTS
Royal Enfield had a wide scope of contributions that all convey a similar legacy and
"exemplary" ness while guaranteeing conveyance of the best execution and innovation to our
faithful base of clients over the world. Projectile.

 Bullet 350 UE
 Electra twin sparkle Thunderbird
 Thunderbird 350
 Thunderbird 500 Classic
 Classic 350
 Classic 500
 Classic chrome
 Desert storm Café racer
 Continental GT Export
 Classic EFI
 Classic military EFI
 Electra EFI
Electra luxurious EFI With the best and most brilliant of groups in the nation, involving
the executives experts and an able, submitted workforce, the Company has a one of a kind and
open culture, making Royal Enfield a dynamic and responsive organization. To its clients in
India and somewhere else on the planet, Royal Enfield implies something other than cruisers; it's
a feeling of having a place with a selective network with unfading enthusiasm, feeling and
intrigue. The Company is good to go to enlarge its authority position, be it in the power and
recreation bicycle section in India or the exemplary bicycle portion somewhere else on the
planet, by presenting unmistakably styled and higher-controlled cruisers, reinforcing existing
networks around its items, extending its system, and conveying a remarkable motorcycling
background. As the main bike fabricated in India synonymous with experience and recreation
riding, Royal Enfield has all the more as of late avoided customary broad communications
promoting and has focused more on structure its image around the qualities that the brand
represents. Having a Cult status the Royal Enfield bike is known for its Versatility, Uniqueness
and is worked to last. Seen as a machine in its very own class and synonymous with Leisure and
Adventure; riding and graphing up the miles. Imperial Enfield emphatically advances relaxation
motorcycling as a way of life and energizes the Royal Enfield riders/proprietors to continue
riding. In such manner, the organization sorts out yearly occasions and rides, for example, the
Himalayan Odyssey, The Tour of Rann of Kutch, The Tour of NH 17 (Mumbai to Goa), the Tour
of Rajasthan and the Southern Odyssey. It likewise sorts out the Annual celebration of biking,
Rider Mania in Goa which draws in Royal Enfield riders from everywhere.
 IV- CHAPTER

DATA ANALYSIS AND INTERPRETATION

INTRODUCTION

Buyer desire and fulfilment of Royal Enfield centers around the choice procedure to the
individual customers. It incorporates every one of the endeavours to clarify at least one
demonstrations of decision either at a given time or over some undefined time frame. The
abundance of items and administrations created in a nation make claim economy solid.
Practically every one of the items which are accessible purchasers have various elective supplies;
for example substitute items are accessible to shoppers, who settle on choices to purchase items.
In this way a merchant the vast majority of his time, looks for purchaser and attempts to satisfy
them. The achievement or disappointment in promoting relies on the individual responses and
communicated through purchasing behaviour. A progression of steps as assessing of
merchandise and ventures are made using items to purchase a buyer.
4.1 Age wise classification of the Respondents

Age is an important factors which influences activity. Age classified into four category
namely Below 25 years, 26-35 years, 35-45 years and Above 45 years recreation are age related,
aged people are age related. Normally, aged people are more experienced that the young one.

Table No.4.1

Age wise classification of the Respondents

Age Frequency Percentage (%)

below 25 years 26 34.7

25 to 35 years 21 28.0

35 to 45years 19 25.3

on top of 45 years 9 12.0

Total 75 100.0

(Source: Primary Data)

The above table shows that 34.7 per cent of the respondents belong to the age
group of Below 25 years, 28 per cent of the respondents belong to the age group of 25-35
years, 25.3 per cent of the respondents belong to the age group of 35-45 years and the
remaining 12 per cent of the respondents belong to the age group of Above 45 years.

4.2 Educational Qualification wise classification of the Respondents

 Educational Qualification of a person is a major factor deciding the life style, education
people to think. Rationally and out reasonably educational qualification is divided into six
categories namely illiterate, Up to HSC, Graduates, PG & Diploma, Professional Degree and
Others.

Table No.4.2

Educational Qualification wise classification of the Respondents

Educational qualification Frequency Percentage (%)

Illiterate 1 1.3

up to HSC 18 24.0

Graduates 33 44.0

PG & Diploma 9 12.0

Professional Degree 6 8.0

Others 8 10.7

Total 75 100.0

(Source: Primary Data)

The above table reveals that 44 per cent of the respondents are Graduates, 24 per
cent of the respondents are Up to HSC, 12 per cent of the respondents are PG & Diploma,
10.7 per cent of the respondents are Others, 8 per cent of the respondents are Professional
Degree holders and the remaining 1.3 per cent of the respondents are Illiterate.
4.3 Occupation wise classification of the Respondents

Occupation also influences a person consumption pattern. It is closely related to income,

this act as deciding factors of standard of living of a person. Marketers day to identify the
occupational groups to introduce their strategies such as College Students, Governmental
Employee, Private Employee, Agriculture, Business and Others.

Table No.4.3

Occupation wise classification of the Respondents

Occupation Frequency Percentage

College students 2 2.7

Government employee 7 9.3

Private employee 35 46.7

Agriculture 2 2.7

Business 16 21.3

Others 13 17.3

Total 75 100.0

(Source: Primary Data)

From the above table shows that, 46.7 per cent of the respondents are Private
Employee, 21.3 per cent of the respondents are Business, 17.3 per cent of the respondents
are Others, 9.3 per cent of the respondents are Government Employee, 2.7 per cent of the
respondents are College Students and the remaining 2.7 per cent of the respondents are
Agriculture.
4.4 Monthly income wise classification of the Respondents

The monthly income of the respondents is divided into four categories namely less than
Below Rs. 20,000, Rs. 20,001-40,000, Rs. 40,001-60,000 and Above Rs. 60,000.

Table No.4.4

Monthly income wise classification of the Respondents

Monthly income Frequency Percentage

Below Rs. 20,000 32 42.7

Rs. 20,001-40,000 34 45.3

Rs. 40,001-60,000 5 6.7

above Rs. 60,000 4 5.3

Total 75 100.0

(Source: Primary Data)

From the above table shows that 45.3 per cent of the respondents earn a monthly
income of Rs. 20,001-40,000, 42.7 per cent of the respondents earn a monthly income
between Below Rs. 20,000, 6.7 per cent of the respondents earn a monthly income
between Rs. 40,001-60,000 and the remaining 5.3 per cent of the respondents earn a
monthly income of Above Rs. 60,000.
4.5 Marital status wise classification of the Respondents

Marital status of the respondents is classified into two categories namely are married and
unmarried.

Table No.4.5

Marital status wise classification of the Respondents

Marital Status Frequency Percentage

Married 59 78.7

Unmarried 16 21.3

Total 75 100.0

(Source: Primary Data)

The above table reveals that 78.7 per cent of the respondents are married and 21.3
per cent of the respondents are unmarried. Hence, the researcher concluded that majority
of respondents are belongs to married.
4.6 Nature of family wise classification of the Respondents

The nature of family of the respondents is divided into three categories namely Nuclear
and Joint.

Table No.4.6

Nature of family wise classification of the Respondents

Nature of Family Frequency Percentage

Nuclear 36 48.0

Joint 39 52.0

Total 75 100.0

(Source: Primary Data)

The above table reveals that, 52 per cent of the respondents have joint family and
the remaining 48 per cent of the respondents have Nuclear family.
4.7 Family size wise classification of the respondents

The family can also be referred to as a family of procreation which consists of a buyers
partner (or spouse) and children. This family has a more direct influence on everyday purchase
decisions. All the members tend to influence different buying decisions. Family size in the
family are classified under four heads namely below 2, 3-4, 5-7 and Above 7 Members.

Table No.4.7

Family size wise classification of the respondents

Family size Frequency Percentage

Below 2 3 4.0

3-4 39 52.0

5-7 23 30.7

above 7 10 13.3

Total 75 100.0

(Source: Primary Data)

The above table reveals that, 52 per cent of the respondents have 3-4 Members,
30.7 per cent of the respondents have 5-7 Members, 13.3 per cent of the respondents have
Above 7 Members and the remaining 4 per cent of the respondents have Below 2
Members in their family.
4.8 Residential area wise classification of the Respondents

Place of residence plays a visit role in determining the demand of shopping a product.
The consumers want and preference also varies from place to place. The following table shows
the classification of the respondents based on their residential area.

Table No.4.8

Residential area wise classification of the Respondents

Residential area Frequency Percentage

48 64.0
Urban

27 36.0
Semi-Urban

75 100.0
Total

(Source: Primary Data)

The above table shows that out of 75 respondents 64 per cent of the respondents are
living in urban area and the remaining 36 per cent of the respondents are living in the semi urban
area people. Hence, the researcher concluded that the majority of the respondents are living
urban area.
4.9 About Royal Enfield wise classification of the Respondents

The consumers collect information about Royal Enfield two-wheelers through various
sources of information. Consumer makes the purchase decision even by their own experience.
The respondents were enquired about the various sources of influence through which they
gathered the knowledge on Royal Enfield and were classified into Television, News papers,
Magazines, Friends & Relatives, Sales personnel, Others, Tele marketing, Personal selling and
Dealer marketing.

Table No.4.9

About Royal Enfield wise classification of the Respondents

About Royal Enfield Frequency Percentage

Television 2 2.7

Magazines 2 2.7

Friends& Relatives 40 53.3

Sales personnel 1 1.3

Others 28 37.3

Personal selling 2 2.7

Total 75 100.0

(Source: Primary Data)

The above table shows that 53.3 per cent of the respondents have Friends & Relatives,
37.3 per cent of the respondents have Others, 2.7 per cent of the respondents have Television, 2.7
per cent of the respondents have Magazines, 2.7 per cent of the respondents have personnel
selling, 2.7 per cent of the respondents have Personal selling and the remaining 1.3 per cent of
the respondents have Sales personal.
4.10 Own two wheeler wise classifications of the Respondents

The own two wheelers respondents are analyzed on the classification of 1, 2 and 3.

Table No.4.10

Own two wheeler wise classifications of the Respondents

Own two wheelers Frequency Percentage

1 50 66.7

2 19 25.3

3 6 8.0

Total 75 100.0

(Source: Primary Data)

The above table shows that 66.7 per cent of the respondents have 1, 25.3 per cent of the
respondents have 2 and the remaining 8 per cent of the respondents have 3 own two wheelers.
4.11 Purpose of buying wise classification of the Respondents

Travelling is essential for every person, mobilizing from one place to another in this
world has become significant. People use two-wheelers to travel from their home place to place
of work or for any other private purposes. The respondent are were questioned about the purpose
of usage and they were classified into Personal use and Office use.

Table No.4.11

Purpose of buying wise classification of the Respondents

Purpose of buying Frequency Percentage

Personal use 70 93.3

Office use 5 6.7

Total 75 100.0

(Source: Primary Data)

From the above table shows that 93.3 per cent of the respondents are using the vehicle for
personal purpose and the remaining 6.7 per cent of the respondents are using the vehicle for
office purpose. Therefore, it is concluded that majority of the respondents are using the vehicle
for personal purpose.
4.12 Period of usage wise classification of the Respondents

People generally do not change their motor vehicles with easy lapse of time. They try to
extend the usage of long period. The respondents are classified into four categories viz., Less
than 1 year, 1-2 years, 2-3 years and More than 3 years

Table No.4.12

Period of usage wise classification of the Respondents

Long using vehicle Frequency Percentage

Less than 1 year 31 41.3

1-2 years 25 33.3

2-3 years 10 13.3

More than 3 years 9 12.0

Total 75 100.0

(Source: Primary Data)

It is clear from the above table 41.3 per cent of the respondents use for a period of less
than 1 year, 33.3 per cent of the respondents use for a period of 1-2 years, 13.3 per cent of the
respondents use for a period of 2-3 years and the remaining 12 per cent of the respondents use
for a period of more than 3 years. Hence, the researcher concluded that the majority of the
respondents are use for a period of less than 1 year.
4.13 Model of Royal Enfield wise classification of the Respondents

Royal Enfield is considered to be the most prestigious two-wheeler in Today’s Era.

Without bias in gender. Royal Enfield is being used by younger generations with full enthusiasm
for passionate rides. Respondents were enquired about their usage of Royal Enfield based on the
selection of the instinct.

Table No. 4.13

Model of Royal Enfield wise classification of the Respondents

Model of Royal Enfield Frequency Percentage

Bullet standard 9 12.0

Electra 11 14.7

classic350 cc 19 25.3

classic 500cc 12 16.0

Thunderbird x 350 4 5.3

Thunderbird x 500 11 14.7

interceptor 650 custom 2 2.7

continental GT 650 custom 2 2.7

Thunderbird 350 5 6.7

Total 75 100.0
(Source: Primary Data)

Form the above table shows that 25.3 per cent of the respondents prefer the model
of classic 350 cc, 16 per cent of the respondents prefer the model of classic 500 cc, 14.7
per cent of the respondents prefer the model of Electra, 14.7 per cent of the respondents
prefer the model of Thunderbird x 500, 12 per cent of the respondents prefer the model of
Bullet standard, 6.7 per cent of the respondents prefer the model of Thunderbird 350, 5.3
per cent of the respondents prefer the model of Thunderbird x 350, 2.7 per cent of the
respondents prefer the model of interceptor 650 custom and the remaining 2.7 per cent of
the respondents prefer the model of continental GT 650 custom. Hence, the researcher
concluded that the majority of the respondents prefer the model of classic 350 cc.
4.14 Mode of purchase wise classification of the Respondents

In this era of consumerism, a consumer can go for a two wheeler by paying cash or even
through credit by availing themselves of the services of various bank or financiers. A payment is
an important part of considerations the means by which price is paid for a product is called mode
of payments. Typical payment methods used in a modern business context include cash,
instalment/EMI and credit.

Table No.4.14

Mode of purchase wise classification of the Respondents

Mode of purchase Frequency Percentage

Cash 12 16.0

Instalment/EMI 60 80.0

Credit 3 4.0

Total 75 100.0

(Source: Primary Data)

The above table shows that 80 per cent of the respondents prefer the mode of
purchase on instalment/EMI basis, 16 per cent of the respondents prefer the mode of
purchase on cash basis and the remaining 4 per cent of the respondents prefer the mode of
purchase on credit basis. Hence, the researcher concluded that the majority of the
respondents prefer the mode of purchase on Instalment/EMI.
4.15 Travelling kilometres per day wise classification of the Respondents

The kilometres are the measurement unit used officially for expressing distances between
geographical place on land. Travel is the movement of people between relatively distant
geographical location and involves travel by two-wheeler. People travel from one place to
another per day as many as kilometres required end. The respondents were enquired about their
travel in Royal Enfield per day in kms dived into 11-20, 21-30, 31-40 and Above 40

Table No.4.15

Travelling kilometres per day wise classification of the Respondents

Many kilometres per

Frequency Percentage
day

11-20 7 9.3
21-30 7 9.3
31-40 15 20.0
Above 40 46 61.3
Total 75 100.0
(Source: Primary Data)

The above table shows that 61 per cent of the respondents travel above 40 kilometres per day,20
per cent of the respondents travel 31-40 kilometres per day and the remaining 9.3 per cent of the
respondents travel 11-20, 21-30 kilometres per day. Hence, the researcher concluded that the
majority of the respondents travel above 40.
4.16 Insist to purchase wise classification of the Respondents

The consumers collect information about Royal Enfield two-wheelers through various
sources of information. Consumer makes the purchase decision even by their own experience.
The respondents were enquired about the various sources of influence through which they
gathered the knowledge on Royal Enfield and were classified into Family members, Self-
decision, Friends/Relatives, Dealers and by seeing on road.

Table No.4.16

Insist to purchase wise classification of the Respondents

Purchase of Royal Enfield Frequency Percentage

Family members 7 9.3

Self-decision 31 41.3

Friends/Relatives 19 25.3

Dealers 3 4.0

By seeing on road 15 20.0

Total 75 100.0

(Source: Primary Data)

The above table shows that 41.3 per cent of the respondents were insist by the self-
decision, 25.3 per cent of the respondents were insist from friends/relatives, 20 per cent of the
respondents were insist from by seeing on road, 9.3 per cent of the respondents were insist from
family members and the remaining 4 per cent of the respondents were insist from dealers. Hence,
the researcher concluded that the majority of the respondents were insisting from self-decision.
4.17 Service provided by showrooms wise classification of the Respondents

A consumer always prefer to prompt service provided by the showrooms. Only by

providing prompt services a company can gain consumers satisfaction and loyalty. For the
consumers post behaviour actions will give the feedback on whether he or she satisfied or
dissatisfied with the product or service acquired.

Table No.4.17

Service provided by showrooms wise classification of the Respondents

Timely service Frequency Percentage

Yes 74 98.7

No 1 1.3

Total 75 100.0

(Source: Primary Data)

The above table shows that 98.7 per cent of the respondents are accepted about the
service provided by showrooms and the remaining 1.3 per cent of the respondents do not accept
any service provided by the showrooms. Hence, the researcher concluded that the majority of the
respondents are accepted.
4.18 Overall level of satisfaction wise classification of the Respondents

Consumer satisfaction is a continuous process which does not being or end with a
purchase. It covers the entire “ownership experience” from selecting a product, to purchase
through aftercare to repeat purchase. Customer expectation and their experience will together to
determine the level of satisfaction. The respondents can be splited according to consumers
overall level of satisfaction towards Royal Enfield

Table No.4.18

Overall level of satisfaction wise classification of the Respondents

Overall level of
Frequency Percentage
satisfaction

Highly satisfied 15 20.0

satisfied 58 77.3

Neutral 2 2.7

Total 75 100.0

( Source: Primary Data)

The above table shows that 77.3 per cent of the respondents have satisfied, 20 per cent of
the respondents have highly satisfied and the remaining 2.7 per cent of the respondents have
neutral for overall level of satisfaction towards Royal Enfield. Hence, the researcher concluded
that the majority of the respondents have satisfied.
4.19 Recommendation wise classification of the respondents

Respondent’s opinion towards recommending the product to others play a vital role in
measuring his satisfaction level.

Table No. 4.19

Recommendation wise classification of the respondents

Recommended Frequency Percentage

YES 67 89.3

NO 8 10.7

Total 75 100.0
(Source: Primary Data)

The above table shows that 89.3 per cent of the respondents recommended the Royal
Enfield two wheelers and the remaining 10.7 per cent of the respondents do not recommend the
two wheeler to others.
ANOVA (MARITAL STATUS)

Association between marital status and factors influencing

The marital status is classified into different segmentation such as royal enfield, the
marital status wise classification of influencing factors identified through ANOVA from the
following table.

Ho: There is no significant difference between marital status and factors influencing

TABLE 4.20

MARITAL STATUS AND FACTORS INFLUENCING

Factors Particulars Sum of Mean

Squares Df Square F Sig.
Elegant Look Between Groups .020 1 .020 .104 .748
Within Groups 14.326 73 .196
Total 14.347 74
Popularity Between Groups .021 1 .021 .062 .803
Within Groups 25.099 73 .344
Total 25.120 74
Brand Between Groups .097 1 .097 .267 .607
Within Groups 26.649 73 .365
Total 26.747 74
Luxury and Between Groups .017 1 .017 .051 .822
performance Within Groups 24.649 73 .338
Total 24.667 74
Fuel efficiency/ Between Groups 2.527 1 2.527 2.042 .157
Good mileage Within Groups 90.353 73 1.238
Total 92.880 74
More model Between Groups .100 1 .100 .113 .737
Design Within Groups 64.220 73 .880
Total 64.320 74
Suitable for long Between Groups .385 1 .385 1.594 .211
travel / Within Groups 17.615 73 .241
Comfortness Total 18.000 74
Pollution Free Between Groups .594 1 .594 .901 .346
Within Groups 48.073 73 .659
Total 48.667 74
The analysis of variance table shows that marital status 8 variables of factor influencing
agreement level do not differ significant with respective marital status 5% level of significant.
The calculated value from above table, It is found that the agreement level of P.values are
elegant look(.748), popularity (.803), Brand (.607), Luxury and performance (.822), Fuel
efficiency/ Good mileage (.157), More model design (.737), suitable for long travel/
comfortness (.211), and Pollution free (.346) is more than P-value. So the null hypothesis
accepted. Hence there is no significant relationship of royal enfield motorcycle.

ANOVA (NATURE OF FAMILY)

Association between nature of family and factors influencing

The nature of family is classified into different segmentation such as royal enfield, the
nature of family wise classification of influencing factors identified through ANOVA from the
following table.

Ho: There is no significant difference between nature of family and factors influencing

TABLE 4.21

FAMILY SIZE AND NATURE OF FAMILY

Factors Particulars Sum of Mean

Squares Df Square F Sig.
Elegant Look Between Groups .022 1 .022 .112 .739
Within Groups 14.325 73 .196
Total 14.347 74
Popularity Between Groups .045 1 .045 .132 .718
Within Groups 25.075 73 .343
Total 25.120 74
Brand Between Groups .003 1 .003 .008 .927
Within Groups 26.744 73 .366
Total 26.747 74
Luxury and Between Groups .419 1 .419 1.261 .265
performance Within Groups 24.248 73 .332
Total 24.667 74
Fuel efficiency/ Between Groups .350 1 .350 .276 .601
Good mileage Within Groups 92.530 73 1.268
Total 92.880 74
More model Between Groups .012 1 .012 .014 .906
Design Within Groups 64.308 73 .881
Total 64.320 74
Suitable for long Between Groups .077 1 .077 .313 .577
travel / Within Groups 17.923 73 .246
Comfortness Total 18.000 74
Pollution Free Between Groups .105 1 .105 .157 .693
Within Groups 48.562 73 .665
Total 48.667 74
 The analysis of variance table shows that nature of family 8 variables of factor
influencing agreement level do not differ significant with respective nature of family 5% level of
significant. The calculated value from above table, It is found that the agreement level of
P.values are elegant look (.739), popularity (.718), Brand (.927), Luxury and performance
(.265), Fuel efficiency/ Good mileage (.601), More model design (.906), suitable for long
travel/ comfortness (.577), and Pollution free (.693) is more than P-value. So the null hypothesis
accepted. Hence there is no significant relationship of royal enfield motorcycle.

ANOVA (RESIDENRTIAL AREA)

Association between residential area and factors influencing

The residential area is classified into different segmentation such as royal enfield, the
residential area wise classification of influencing factors identified through ANOVA from the
following table.

Ho: There is no significant difference between residential area and factors influencing.

TABLE 4.22

RESIDENTIAL AREA AND FACTORS INFLUENCING

Factors Particulars Sum of Mean

Squares Df Square F Sig.
Elegant Look Between Groups .834 2 .417 2.221 .116
Within Groups 13.513 72 .188
Total 14.347 74
Popularity Between Groups .487 2 .243 .712 .494
Within Groups 24.633 72 .342
Total 25.120 74
Brand Between Groups 2.381 2 1.191 3.518 .035
Within Groups 24.365 72 .338
Total 26.747 74
Luxury and Between Groups 6.803 2 3.401 13.710 .000
performance Within Groups 17.864 72 .248
Total 24.667 74
Fuel efficiency/ Between Groups 9.901 2 4.950 4.295 .017
Good mileage Within Groups 82.979 72 1.152
Total 92.880 74
More model Between Groups 4.320 2 2.160 2.592 .082
Design Within Groups 60.000 72 .833
Total 64.320 74
Suitable for long Between Groups .136 2 .068 .275 .761
travel / Within Groups 17.864 72 .248
Comfortness Total 18.000 74
Pollution Free Between Groups 3.841 2 1.921 3.085 .052
Within Groups 44.825 72 .623
Total 48.667 74
The analysis of variance table shows that residential area 8 variables of factor influencing
agreement level do not differ significant with respective residential area status 5percentage level
of significant. The calculated value from the above table, It is found that the agreement level of
P.values are elegant look(.116), Popularity (.494), Brand (.035), Luxury and performance(.000),
Fuel efficiency/ Good mileage (.017), More model Design (.082),Suitable for long travel /
Comfortness (.761) and pollution free (.052) is more than P-value . So the null hypothesis is
accepted. Hence there is no significant relationship of royal enfield motorcycle.

The analysis of variance and the calculated value from the above table. It is found that the
agreement level of P-.value are the luxury and performance (.000). So the null hypothesis
rejected. Hence there a significant relationship between residential area and factor influencing
the royal enfield motorcycle.
CHI- SQUARE (AGE)

Association between age and post purchase attitude

The age of respondents is classified into four different segments such as below 25 years,
25to35 years, 35to45 years and on top of 45 years. The age size wise classification of post
purchase attitude is identified through chi-square analysis from the following table.

Ho- There is no association between age and post purchase attitude.

TABLE 4.23

AGE AND POST PURCHASE ATTITUDE

Post purchase Value Df P-value Remarks

attitude
Expensive/costly 9.966a 6 .126 Not significant
Higher 9.522a 6 .146 Not significant
Maintenance
charge
Less Mileage 18.528a 9 .030 Not significant
Lack of spare 12.509a 9 .186 Not significant
parts
Poor service 16.026a 9 .066 Not significant
performance
Lack of 17.652a 12 .127 Not significant
warranty
Starting trouble 21.927a 12 .038 Not significant

In case of post purchase attitude expensive /costly, Higher Maintenance charge, Less
Mileage, Lack of spare parts, Poor service performance, Lack of warranty and Starting trouble
are .126, .146, .030, .186, .066, .127 and .038 respectively. Since p-value is greater than
0.05 at 5% level of significance. Hence, the null hypothesis are accepted. It is concluded that
their is no associate between the age of the respondents and post purchase attitude.
CHI- SQUARE (FAMILY SIZE)

Association between family size and post purchase attitude

The family size of respondents is classified into four different segments such as below 2,
3-4, 5-7 and above 7. The age size wise classification of post purchase attitude is identified
through chi-square analysis from the following table.

Ho- There is no association between family size and post purchase attitude.

TABLE 4.24

FAMILY SIZE AND POST PURCHASE ATTITUDE

Post purchase Value Df Pvalue Remarks

attitude
Expensive/costly 5.984a 6 .425 Not significant
Higher 3.598a 6 .731 Not significant
Maintenance
charge
Less Mileage 9.198a 9 .419 Not significant
Lack of spare 12.144a 9 .205 Not significant
parts
Poor service 2.326a 9 .985 Not significant
performance
Lack of 9.360a 12 .672 Not significant
warranty
Starting trouble 8.545a 12 .741 Not significant

In case of post purchase attitude expensive /costly, Higher Maintenance charge, Less
Mileage, Lack of spare parts, Poor service performance, Lack of warranty and Starting trouble
are .425, .731, .419, .205, .985, .672, and .741 respectively. Since p-value is greater than 0.05 at
5% level of significance. Hence, the null hypothesis are accepted. It is concluded that their is no
associate between the family size of the respondents and post purchase attitude.
CHI-SQUARE (MONTHLY INCOME)

Association between monthly income and post purchase attitude

The monthly income of respondents is classified into four different segments such as
below Rs. 20,000, Rs.20,001-40,000, Rs. 40,001-60,000 and Above Rs. 60,000. The monthly
income wise classification of post purchase attitude is identified through chi-square analysis
from the following table.

Ho- There is no association between monthly income and post purchase attitude.

TABLE 4.25

MONTHLY INCOME AND POST PURCHASE ATTITUDE

Post purchase Value Df Pvalue Remarks

attitude
Expensive/costly 10.714a 6 .098 Not significant
Higher 15.931a 6 .014 Significant
Maintenance
charge
Less Mileage 25.777a 9 .002 Significant
Lack of spare 6.306a 9 .709 Not significant
parts
Poor service 21.619a 9 .010 Significant
performance
Lack of 6.092a 12 .911 Not significant
warranty
Starting trouble 8.720a 12 .727 Not significant

In case of post purchase attitude expensive /costly, Higher Maintenance charge, Less
Mileage, Lack of spare parts, Poor service performance, Lack of warranty and Starting trouble
are .098, .014, .002, .709, .010, .911 and .727 respectively. Since p-value is greater than 0.05 at
5% level of significance. Hence, the null hypothesis are accepted. It is concluded that their is no
associate between the monthly income of the respondents and post purchase attitude.

In case of the post purchase attitude of less mileage .002. since p-value is less then 0.05
the null hypothesis rejected at 5% level of significant. Hence, it is concluded that their is an
associate between monthly income of the respondents and post purchase attitude.
CHI-SQUARE (OCCUPATION)

Association between occupation and post purchase attitude

The occupation of respondents is classified into four different segments such as college
students, government employee, private employee, agriculture, business and others. The
occupation wise classification of post purchase attitude is identified through chi-square analysis
from the following table.

Ho- There is no association between occupation and post purchase attitude.

TABLE 4.26

OCCUPATION AND POST PURCHASE ATTITUDE

Post purchase Value Df Pvalue Remarks

attitude
Expensive/costly 6.121a 10 .805 Not significant
Higher 8.749a 10 .556 Not significant
Maintenance
charge
Less Mileage 12.675a 15 .627 Not significant
Lack of spare 16.262a 15 .365 Not significant
parts
Poor service 18.478a 15 .238 Not significant
performance
Lack of 22.365a 20 .321 Not significant
warranty
Starting trouble 24.221a 20 .233 Not significant
In case of post purchase attitude expensive /costly, Higher Maintenance charge, Less
Mileage, Lack of spare parts, Poor service performance, Lack of warranty and Starting trouble
are .805, .556, .627, .365, .238, .321 and .233 respectively. Since p-value is greater than 0.05 at
5% level of significance. Hence, the null hypothesis are accepted. It is concluded that their is no
associate between the occupation of the respondents and post purchase attitude.
CHI-SQUARE (EDUCATIONAL QUALIFICATION)

Association between educational qualification and post purchase attitude

The educational qualification of respondents is classified into four different segments

such as illiterate, Up to HSC, Graduates, PG& Diploma, Professional Degree and others. The
educational qualification wise classification of post purchase attitude is identified through chi-
square analysis from the following table.

Ho- There is no association between educational qualification and post purchase attitude.

TABLE 4.27

EDUCATIONAL QUALIFICATION AND POST PURCHASE ATTITUDE

Post purchase Value Df Pvalue Remarks

attitude
Expensive/costly 21.268a 10 .019 Significant
Higher 42.649a 10 .000 Highly
Maintenance Significant
charge
Less Mileage 24.641a 15 .055 Not significant
Lack of spare 17.380a 15 .297 Not significant
parts
Poor service 29.886a 15 .012 Significant
performance
Lack of 29.377a 20 .081 Not significant
warranty
Starting trouble 15.289a 20 .760 Not significant
In case of post purchase attitude expensive /costly, Higher Maintenance charge, Less
Mileage, Lack of spare parts, Poor service performance, Lack of warranty and Starting trouble
are .019, 000, .055, .297, .012, .081 and .760 respectively. Since p-value is greater than 0.05 at
5% level of significance. Hence, the null hypothesis is accepted. It is concluded that there is no
associate between the educational qualification of the respondents and post purchase attitude.

In case of the post purchase attitude of Higher maintenance charge .000.since p-

value is less than 0.05 the null hypothesis rejected at 5% level of significant. Hence, it is
concluded that there is an associate between monthly income of the respondents and post
purchase attitude.
Reasons for purchasing the Royal Enfield two wheelers

Consumer purchase decision may be influenced by the attitude of others or the

unanticipated situational factors. He will try to gather more information from reliable sources
and seek those brands which offer long term warranty period. Through various reliable sources
and thus reduce the consumer expectation and satisfaction of risk for preferring that purchase of
Royal Enfield.
 TABLE- 4.28

REASONS FOR PURCHASING ROYAL ENFIELD TWO WHEELERS (a)

Rank 13
Rank 10

Rank 11

Rank 12

Rank 14
Rank 8
Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

Rank 6

Rank 7

Rank 9

Total
Service
S. No

No

No

No

No

No

No

No

No

No

No

No

No

No

No
%

%
75

1 Overal
l body 21 24.5 20 23.5 7 8.2 3 3.5 7 8.2 3 3.5 2 2.4 3 3.5 1 1.2 2 2.4 1 1.2 2 2.4 2 2.4 1 1.2 75
look
2
Variet
1 11.
y of 1 1.2 2 2.4 6 7.1 7 8.2
0 8
15 17.6 5 5.9 3 3.5 5 5.9 8 9.4 1 1.2 2 2.4 7 8.2 3 3.5 75
model
3
Brand 11 12.9 4 4.7 3 3.5 7 8.2 8 9.4 2 2.4 10 11.8 7 8.2 2 2.4 1 1.2 4 4.7 9 10.6 6 7.1 1 1.2 75
image

4 Fuel
tank 2 2.4 2 2.4 2 2.4 1 1.2 1 1.2 6 7.1 5 5.9 12 14.1 6 7.1 5 5.9 16 18.8 11 12.9 5 5.9 1 1.2 75
capaci
ty
5 Availa
bility
of 1 1.2 2 2.4 1 1.2 3 3.5 1 1.2 3 3.5 2 2.4 5 5.9 14 16.5 15 17.6 10 11.8 9 10.6 6 7.1 3 3.5 75
spare
parts
6
Resale 2 2.4 1 1.2 2 2.4 4 4.7 3 3.5 2 2.4 5 5.9 2 2.4 18 21.2 17 20.0 9 10.6 3 3.5 6 7.1 1 1.2 75
value

7
Riding
16.
comfo 5 5.9 12 14.1 14
5
5 5.9 1 1.2 2 2.4 3 3.5 11 12.9 3 3.5 3 3.5 6 7.1 2 2.4 4 4.7 4 4.7 75
rt

8
Good
47.
mileag 3 3.5 1 1.2 1 1.2 1 1.2 2 2.4 1 1.2 1 1.2 5 5.9 2 2.4 2 2.4 3 3.5 6 7.1 7 8.2 40
1
75
e
9
Afford
1 16. 10.
able 1 1.2 1 1.2 1 1.2 1 1.2 1 1.2 3 3.5 14 16.5 5 5.9 6 7.1 4 4.7 6 7.1 9 10.6
4 5
9
6
75
price

10
After
sale 2 2.4 2 2.4 1 1.2 2 2.4 3 3.5 11 12.9 5 5.9 6 7.1 8 9.4 5 5.9 9 10.6 13 15.3 6 7.1 2 2.4 75
service
11
Qualit 20 23.5 16 18.8 8 9.4 8 9.4 5 5.9 1 1.2 1 1.2 1 1.2 1 1.2 3 3.5 3 3.5 1 1.2 3 3.5 4 4.7 75
y

12
Config
14. 1 15.
uratio 1 1.2 3 3.5 12
1
9 10.6
3 3
10 11.8 6 7.1 6 7.1 2 2.4 3 3.5 1 1.2 2 2.4 5 5.9 2 2.4 75
n
13
Colou 1 1.2 4 4.7 8 9.4
1
18.8
1 11.
8 9.4 8 9.4 6 7.1 3 3.5 4 4.7 2 2.4 3 3.5 1 1.2 1 1.2 75
r 6 0 8
14
Versio 3 3.5 5 5.9 7 8.2 9 10.6
1 15.
8 9.4 7 8.2 4 4.7 4 4.7 2 2.4 3 3.5 2 2.4 4 4.7 4 4.7 75
ns 3 3

The above table shows that 24.5 per cent of the respondents have assigned rank one for
the reasons for preferring that purchasing Royal Enfield motorcycle as “overall body look”, 18.8
per cent of the respondents have assigned rank two for the reasons for preferring that purchasing
Royal Enfield motorcycle as “Quality”, 16.5 per cent of the respondents have assigned rank three
for the reasons for preferring that purchasing Royal Enfield motorcycle as “Riding comfort”,
18.8 per cent of the respondents have assigned rank four for the reasons for preferring that
purchasing Royal Enfield motorcycle as “Color”, 15.3 per cent of the respondents have assigned
rank five for the reasons for preferring that purchasing Royal Enfield motorcycle as
“Configuration”, 17.6 per cent of the respondents have assigned rank six for the reasons for
preferring that purchasing Royal Enfield motorcycle as “variety of model”, 16.5 per cent of the
respondents have assigned rank seven for the reasons for preferring that purchasing Royal
Enfield motorcycle as “Affordable price”, 14.1 per cent of the respondents have assigned rank
eight for the reasons for preferring that purchasing Royal Enfield motorcycle as “Fuel tank
capacity”, 21.2 per cent of the respondents have assigned rank nine for the reasons for preferring
that purchasing Royal Enfield motorcycle as “Resale value”, 17.6 per cent of the respondents
have assigned rank ten for the reasons for preferring that purchasing Royal Enfield motorcycle as
“Availability of spare parts”, 10.6 per cent of the respondents have assigned rank level for the
reasons for preferring that purchasing Royal Enfield motorcycle as “After sale service”, 10.6 per
cent of the respondents have assigned rank towel for the reasons for preferring that purchasing
Royal Enfield motorcycle as “Brand image”, 8.2 per cent of the respondents have assigned rank
thirteen for the reasons for preferring that purchasing Royal Enfield motorcycle as “variety of
model”, 47.1 per cent of the respondents have assigned rank fourteen for the reasons for
preferring that purchasing Royal Enfield motorcycle as “Good mileage”.

In order to identify the reasons for purchasing Royal Enfield two wheelers, the Garret
Ranking technique is used and the results are given in the table 4.15.
Calculate percent position= 75(Rij-0.5)/Nj

Rij=1st, 2n, 3rd, 4th, 5th, 6th, 7th, 8th, 9th, 10th, 11th, 12th, 13th and 14th Ranks

Nj= Total rank given by 75 respondents=14

Rank 75(Rij-0.5)/Nj Percent position

1 75(1-0.5)/14 2.68

2 75(2-0.5)/14 8.036

3 75(3-0.5)/14 13.39

4 75(4-0.5)/14 18.75

5 75(5-0.5)/14 24.107

6 75(6-0.5)/14 29.46

7 75(7-0.5)/14 34.82

8 75(8-0.5)/14 40.18

9 75(9-0.5)/14 45.53

10 75(10-0.5)/14 50.89

11 75(11-0.5)/14 56.25

12 75(12-0.5)/14 61.607

13 75(13-0.5)/14 66.96

14 75(14-0.5)/14 72.32
 From Hendry garret table given below find garret

Value for each percent position value

Rank Percent position value Garret value

1 2.68 87

2 8.036 77

3 13.39 72

4 18.75 68

5 24.107 64

6 29.46 61

7 34.82 58

8 40.18 55

9 45.53 52

10 50.89 50

11 56.25 47

12 61.607 44

13 66.96 42

14 72.32 38
 Each total score divide by the total number of respondents.

In this case 75 respondents

Factors Total Average score Rank

Overall body look 5414/75 72.18 1

Variety of model 4434/75 59.12 8

Brand image 4593/75 61.24 6

Fuel tank capacity 4011/75 53.48 11

Availability of spare
4000/75 53.33 12
parts
Resale value 4065/75 54.2 10

Riding comfort 4698/75 62.64 3

Good mileage 3441/75 45.88 14

Affordable price 3794/75 50.59 13

After sale service 4053/75 54.04 9

Quality 5378/75 71.70 2

Configuration 4616/75 61.55 5

Colour 4679/75 62.39 4

Versions 4533/75 60.44 7

It could be noted from the above table that among the fourteen reasons for purchasing
Royal Enfield two wheelers, “Overall body look” was ranked first followed by “Quality”.
“Riding comfort” was ranked third and “color” was ranked fourth.
T-TEST(EXPECTATION AND SATISFACTION)

TABLE 4.29

CONSUMER EXPECTATION AND SATISFACTION

Std. Std. Error

Mean N T-value
deviation Mean
More design &style – 4.01 75 .576 .067
Pair 1 3.205
More design &style 3.80

Popularity – 4.12 75 .450 .052

Pair 2 -257
Popularity 4.13

High speed – 4.55 75 .990 .114

Pair 3 3.850
High speed 4.11
More mileage – 4.12 75 1.023 .118
Pair 4 6.888
More mileage 3.31

safety – 4.25 75 .882 .102

Pair 5 -786
Safety 4.17
High quality – 4.47 75 .798 .092
Pair 6 1-157
High quality 4.36

easy handling – 4.21 75 .949 .110

Pair 7 1.948
easy handling 4.00
comfortness – 4.48 75 .939 .108
Pair 8 3.319
Comfortness 4.12
more convenience – 4.36 75 .973 .112
Pair 9 more convenience 3.96 3.562

better price – 3.97 75 1.208 .139

Pair 10 4.301
better price 3.37
brand image – 4.12 75 .862 .100
Pair 11 3.483
brand image 3.77
better offers/Discount – 4.08 75 .983 .114
Pair 12 better offers/Discount 3.71 3.288

After sales service – 4.09 75 .934 .108

Pair 13 1.978
After sales service 3.88

Pair 14 Availability of model - 3.99 75 .892 .103 -388

 Availability of model 4.03

More technical features – 4.16 75 .875 .101

Pair 15 4.09
.660
More technical features

Good performance – 4.63 75 .795 .092

Pair 16 1.889
Good performance 4.45

Better service facility – 4.39 75 .888 .103

Pair 17 .910
Better service facility 4.29

From the above table it is found that the mean value of better price is 3.97 and that of
more better price is 3.37. the researcher assigned numerical value for the level of expectation and
satisfaction about the Royal Enfield two wheelers., 1-Highly not expected, 2-Not expected, 3-
Neutral, 4-Expected, 5-Highly Expected .

Therefore comparing the mean values it is found that neutral comparison with popularity
. The value (-257) is statistically significant at 5% level. It can be concluded that on comparing
better price and popularity Royal Enfield. But the expectation and satisfaction about the Royal
Enfield two wheelers, for popularity varies from neutral and highly expected.
CONCLUSION

Bike businesses is probably the biggest business in the auto versatile area of worldwide
market. The bike market has seen a market move towards engine cycle at the uncover of bikes.
By and by numerous universal brands like Honda, Suzuki and so forth. Are contending with
Indian brands to catch Indian market. Every item offering is currently intended to meet and
surpass the desire for the purchaser. Yet, understanding purchaser observation is rarely basic.
They may not be in contact with more noteworthy inspiration. A large portion of the
respondent's. The greater part of the respondents post buy mentality is higher support charge and
less mileage. A large portion of the respondents are acknowledged about the administration
given by showroom. The majority of the respondents are fulfilled towards Royal Enfield bikes.
Dominant part of the respondents prescribed the Royal Enfield bikes.
 V- CHAPTER

SUMMARY OF FINDING, SUGGESTIONS AND CONCLUSION

This chapter present the summary of findings, suggestions and conclusion. The aim of
this study is to examine the consumer expectation and satisfaction towards Royal Enfield motor
cycle. The research offers suggestions to strengthen the consumer expectation and satisfaction
towards Royal Enfield motor cycle in Salem city. Thus the findings of the researcher highlight
on the various need for improvement on the consumer expectation and satisfaction towards
Royal Enfield motor cycle.

FINDINGS

The present study has led the researcher to arrive at the following findings:

 Majority 34.7 per cent of the respondents belong to the age group of Below 25 years
 Majority 44 per cent of the respondents are Graduates
 Majority 46.7 per cent of the respondents are Private Employee
 A maximum 45.3 per cent of the respondents earn a monthly income of Rs. 20,001-
40,000
 Majority 78.7 per cent of the respondents are married
 A maximum 52 per cent of the respondents have joint family
 A maximum 52 per cent of the respondents have 3-4 Members
 Majority 64 per cent of the respondents are living in urban area
 Majority 53.3 per cent of the respondents have Friends & Relatives
 Majority 66.7 per cent of the respondents have 1own two wheeler
 Majority 93.3 per cent of the respondents are using the vehicle for personal purpose
 Almost 41.3 per cent of the respondents use for a period of less than 1 year
 Majority 25.3 per cent of the respondents prefer the model of classic 350 cc
 Majority 80 per cent of the respondents prefer the mode of purchase on instalment/EMI
basis
 Almost 61 per cent of the respondents travel above 40 kilometres per day
 Almost 41.3 per cent of the respondents were insist by the self-decision
  98.7 per cent of the respondents are accepted about the service provided by showrooms
 77.3 per cent of the respondents have satisfied
 89.3 per cent of the respondents recommended the Royal Enfield two wheelers

CHI-SQUARE TEST RESULT

Chi-square test result reveals that-

 There is a highly significant association between educational qualification of the

respondents and post purchase attitude.
 There is a significant association between monthly income and educational qualification
of the respondents and the post purchase attitude.
 There no significant association between age, family size, monthly income, educational
qualification of the respondents and post purchase attitude.

REASONS FOR BUYING THE ROYAL ENFIELD MOTOR CYCLE

The garret ranking techniques was used and the result reveals that among the fourteen
reasons for buying of Royal Enfield motorcycle, “overall body look” was ranked first followed
by “quality”. “Riding comfort” was ranked third and “colour” was ranked fourth.

ANOVA RESULT

It is evident from the ANOVA results that

 There is a significant difference between the residential area of the respondents and
factors influencing.
 There is no significant difference between the marital status nature of family size of the
respondents and factors influencing to purchase of Royal Enfield two wheelers.
SUGGESTION

1. There is a heavy demand for Royal Enfield two wheelers in the market, so their supply
has to be drastically improved so as to meet the demand of the customer.
2. To improve the mileage and technology of Royal Enfield motorcycle.
3. The company should increase the production capacity as the customers have to wait for
3-4 months for delivery of the Royal Enfield motorcycle.
4. Royal Enfield two wheelers should introduce a low price moped.
5. All parts should be available at service station, because sometimes customers face the
problem of non-availability of spare parts.
6. Royal Enfield motorcycle must increase its advertising in mass media to promote its
sales.
7. Company should manufacture motorcycle which can with stand for long time on India
roads.
8. Company showroom should take less time for servicing the vehicle.

CONCLUSION

The study has helped Royal Enfield dealers to understand whether the customers are
satisfied or not. If not what are main reason for dissatisfaction of customer towards the dealers
and what are the way of improving the satisfaction level of customer towards dealer. We can
conclude younger generation and middle age are interested in Royal Enfield, the buying
behaviour is governed predominantly by the need for power and respect for the iconic Brand and
users are mostly professional males below 25 years of age, including some students. Most of the
customers are attracted to newly released classsic350/500 and thunderbird 350, also customers
are easily affording the price of Royal Enfield bikes and customers are very loyal towards the
brand Royal Enfield.

Royal Enfield should concentrate on its advertising campaign to reach the customers,
mileage of the Royal Enfield bikes is very economical and most of them prefer to buy their bike
brand new from showroom with the spare parts available in market easily.

Royal Enfield has an excellent satisfaction level within the customer for its power, pick
up, comfort, safety. It is clear that Royal Enfield at the complaints registered by their customers
on regular basis to maintain its brand value and entire Royal Enfield owner are passionate Royal
Enfield fans.