Scribd
Upload
33 views

4 Actions Framework Canvas: Eliminate Reduce Raise Create

The document presents a framework called the "4 Actions Framework" which is used to reconstruct customer value elements in a strategic manner. It identifies four factors that companies should consider: eliminating factors that are taken for granted; reducing factors below industry standards; raising factors above industry standards; and creating new factors that the industry has never offered. These four actions are meant to help companies reconstruct customer value and move into "blue oceans" of uncontested market space.

Uploaded by

Supriya Sarkar
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
33 views

4 Actions Framework Canvas: Eliminate Reduce Raise Create

The document presents a framework called the "4 Actions Framework" which is used to reconstruct customer value elements in a strategic manner. It identifies four factors that companies should consider: eliminating factors that are taken for granted; reducing factors below industry standards; raising factors above industry standards; and creating new factors that the industry has never offered. These four actions are meant to help companies reconstruct customer value and move into "blue oceans" of uncontested market space.

Uploaded by

Supriya Sarkar
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Eliminate Reduce Raise Create

Which factors that the industry takes for granted Which factors should be reduced Which factors should be raised Which factors should be created
should be eliminated? well below the industry’s standard? well above the industry’s standard? that the industry has never offered?

High
Pain relievers Gain creators

Low

Customer Value Curve

4 Actions Framework Canvas 1.0 Project Workshop Done

The 4 Actions Framework is a strategic tool used to reconstruct customer value


elements. It is a core strategic tool used in Blue Ocean Strategy. It was created by Saved online
Prof. W. Chan Kim and Prof. Renee Mauborgne.

www.creatlr.com/partner/alteration This canvas is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/4.0/

You might also like