Basics of E-commerce:

Business:-A business is an organization engaged in the trade of goods, services, or both to consumers.
Commerce: - The buying and selling of products and services between firms, usually in different status
or countries.
E-commerce: - E-commerce means buying and selling of products or services over electronic
systems such as
the internet and other computer networks. Electronic commerce draws on technologies such as mobile
commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction
processing, Electronic Data Interchange (EDI), inventory management systems, and automated data
collection systems.
E-commerce businesses employ the following:
Online shopping web sites for retail sales direct to consumers
Providing or participating in online marketplaces, which process third-party business-to-consumer or
consumer-to-consumer sales
Business-to-business buying and selling
Gathering and using demographic data through web contacts and social media
Business-to-Business (B2B) electronic data interchange
Marketing to prospective and established customers by e-mail or fax (for example, with newsletters)
Online financial exchanges for currency exchanges or trading purposes

E-COMMERCE APPLICATIONS:
1)E-MARKETING : E-Marketing also known as Internet marketing, Online marketing, Web marketing.
It is the marketing of products or services over the internet. It is consider to be broad in scope because
not refers to marketing on the internet but also done in Email and wireless media. E-Marketing ties
together the creative and technical aspects of the internet, including design development, advertising
and sales. Internet marketing is associated with several business models ie., B2C, B2B, C2C. Internet
marketing is inexpensive when examine the ratio of cost to the reach of the target.
2)E-ADVERTISING: It is also known as online advertising it is a form of promotion that uses internet
and world wide web to deliver marketing messages to attracts customers. Example: Banner ads, Social
network advertising, online classified advertising etc.The growth of these particular media attracts the
attention of advertisers as a more productive source to bring in consumers. An online advertisement
also offers various forms of animation. The term online advertisement comprises all sorts of banner
advertisement, email advertising, in game
advertising and key soon.
3) E-BANKING OR INTERNET BANKING: Means any user with a personal computer and browser
can get connected to his banks, website to perform any of the banking functions. In internet banking
system the bank has a centralized data base i.e., web-enabled. example for E-Banking is ATM.
SERVICES THROUGH E-BANKING:
• Bill payment service.
• Fund Transfer
• Investing through internet Banking
• Shopping
4) MOBILE-COMMERCE: Mobile Commerce also known as M-Commerce, is the ability to conduct,
commerce as a mobile device, such as mobile phone.
SERVICES ARE:
1. Mobile ticketing
2. Mobile Vouchers, Coupons and
3. Mobile contract purchase and delivery mainly consumes of the sale of ring tones, wallpapers and
games of mobile phones.
5) E-LEARNING: E-Learning comprises all forms of electronically supported learning and teaching’s-
Learning specially the computer and network skills and knowledge’s-Learning applications include
web-based learning, computer-based learning. Content is delivered via. The internet, intranet, audio, or
video tape, satellite TV, and ED-ROM. Computer-Based Learning, refers to the use of computers as a
key component of the education environment.
6) ONLINE SHOPPING:- Online shopping is the process whereby consumer directly buy goods or
services from a sell in real time, without an intermediary services over the internet . Online shoppers
commonly use credit card to make payments, however some systems enable users to create accounts
and pay by alternative means ,such as
1. Billing to mobile phones and landline.
2. Cheque.
3. Postal money order.
7) SEARCH ENGINE:- A web search engine is designed to search for information on the WWW and
FTP servers. The search results are generally presented in list of result and are often called hits. The
information may consist of web pages, images, information, and other types of files.
8) ONLINE TRADING:- An online trading community provides participants with a structured method
for trading bantering (exchanging goods with goods) or selling goods and services. These communities
often have forums and chat rooms, designed to facilitate communication between the members.
9) ENTERTAINMENT:-
The conventional media that have been used for entertainment are
1. Books/magazines.
2. Radio.
3. Television/films.
4. Video games.

E-commerce business models can generally be categorized into the following categories.
Business - to - Business (B2B)

Business - to - Consumer (B2C)

Consumer - to - Consumer (C2C)

Consumer - to - Business (C2B)

Business - to - Government (B2G)

Government - to - Business (G2B)

Government - to - Citizen (G2C)

Business - to - Business
A website following the B2B business model sells its products to an intermediate buyer who then sells the product to the
final customer. As an example, a wholesaler places an order from a company's website and after receiving the
consignment, sells the end-product to the final customer who comes to buy the product at one of its retail outlets.

Business - to - Consumer
A website following the B2C business model sells its products directly to a customer. A customer
can view the products shown on the website. The customer can choose a product and order the
same. The website will then send a notification to the business organization via email and the
organization will dispatch the product/goods to the customer.
 Consumer - to - Consumer
A website following the C2C business model helps consumers to sell their assets like residential
property, cars, motorcycles, etc., or rent a room by publishing their information on the website.
Website may or may not charge the consumer for its services. Another consumer may opt to buy
the product of the first customer by viewing the post/advertisement on the website.