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This document discusses several research papers about internet banking and customer relationship management. Kartikeya bolar's 2014 paper examined how technology interfaces affect customer acceptance in transactional environments. Dorra Gherib's 2014 paper studied the adoption of internet banking in Tunisia. Wienclaw defined SEO as increasing the likelihood a website appears prominently in online search results. Patrutiu Baltes referenced a 2008 survey finding improved customer relationships as the main motivation for UK companies adopting CRM applications. Piñeiro-Otero & Martínez-Rolán saw newsletters as an effective marketing strategy if well designed with good content. Yousafzai's 2012 paper on internet banking found relative advantage as customers

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Sapna Rajapurkar
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37 views

APA Format

This document discusses several research papers about internet banking and customer relationship management. Kartikeya bolar's 2014 paper examined how technology interfaces affect customer acceptance in transactional environments. Dorra Gherib's 2014 paper studied the adoption of internet banking in Tunisia. Wienclaw defined SEO as increasing the likelihood a website appears prominently in online search results. Patrutiu Baltes referenced a 2008 survey finding improved customer relationships as the main motivation for UK companies adopting CRM applications. Piñeiro-Otero & Martínez-Rolán saw newsletters as an effective marketing strategy if well designed with good content. Yousafzai's 2012 paper on internet banking found relative advantage as customers

Uploaded by

Sapna Rajapurkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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APA format

Shaza W. Ezzi (April 2014) stated "A Theoretical Model for Internet Banking: Beyond
Perceived Usefulness and Ease of Use" attempted to asked various kinds of electronic
financial like ATM's, phone banking, and electronic finances move, Internet banking.
Kartikeya bolar (2014) defines in his paper that "End-client Acceptance of Technology
Interface In Transaction Based Environment "This paper presents Creators and speculators of
innovation need data about the clients.
Dorra Gherib (2014) In their exploration paper titled "Appropriation and dissemination of
web banking: instance of Tunisian financial area "attempted to watch the grasping of Internet
banking in the Tunisian financial industry.
Wienclaw (2017) defined SEO as “the process of increasing the probability that a website will be
listed in the results of an online search and that it will be placed prominently in the search results
(p.4).
Patrutiu Baltes (2016) referenced a survey by Cretu & Gramada (2008), expressing that the main
motivation found in the U.K. for using Customer Relationship Management (CRM) applications was
to improve relationships with clients.
Piñeiro-Otero & Martínez-Rolán (2016) pointed to newsletters as being an effective marketing
strategy for companies to implement into their marketing efforts. The authors expressed the value of a
well-designed newsletter with good content.
(Yousafzai, 2012) Internet Banking the relative advantage is the individual’s belief that Internet
Banking provides more economic benefits than the traditional ways of banking.

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