Chapter 1

History of Company

Jollibee Foods Corporation’s (“JFC” or the “Company”) core business is the

development, operation and franchising of its quick-service restaurant brands. It offers a wide
variety of affordable and delicious dishes and great tasting food prepared to satisfy customers of
all ages and from all walks of life.
Food quality, service, price-value relationship, store location and ambience, and efficient
operations continue to be critical elements of the Company’s success in the quick-service
restaurant industry.

Jollibee Foods Corporation (JFC) is the Philippines’ largest Food Service business and is
continuously expanding its presence in foreign countries. It has a System Wide Sales of P117.9
billion and a Net Income of P5.4 billion in 2014.

JFC has a total store network of 2,951 stores worldwide as of March 31, 2015. In the
Philippines, JFC’s store network totals to 2,335: Jollibee brand 869, Greenwich 216, Chowking
419, Red Ribbon 334, Mang Inasal 452, and Burger King 45. Abroad, it operates 616 stores:
Yonghe King 313, Hong Zhuang Yuan 43, and San Pin Wang, 53, all in China, Jollibee 123
(USA 32, Vietnam 60, Brunei 12, Saudi Arabia 10, Qatar 3, Kuwait 3, Singapore 2 and Hong
Kong 1), Chowking 47 (US 19, UAE 20, Qatar 5, Oman 2 and Kuwait 1), Red Ribbon US 34
and Jinja Bar US 3.
JFC also has a 50% share in joint ventures for the following stores: Highlands Coffee
(Philippines, Vietnam) 77, Pho 24 (Vietnam, Indonesia, Philippines, Cambodia, Macau and
Korea) 45, and 12 Sabu (China) 20.

JFC also operates commissaries or manufacturing plants to support the continued growth
of its retail chain. It has 12 commissaries and a distribution center in the Philippines. Abroad, it
has 3 commissaries in China, 3 in the United States and 1 in Vietnam.

JFC is also committed to serve its host communities through socio-civic projects through
the Jollibee Group Foundation. The foundation has focused its work on feeding programs for
undernourished children in poor communities, developing farmers to become better
entrepreneurs and suppliers of agricultural products and providing disaster relief for calamity-
stricken regions.

Jollibee Foods Corporation has grown brands that bring delightful dining experience to
its customers worldwide, “Spreading the joy of eating to everyone.”
 Chapter 2
Organizational Chart
 Chapter 3
Production/Service Procurement of Stocks

Get fresh, complete and affordable meals, anytime, anywhere through the 8-7000 Jollibee
Express Delivery Service. Whether you find yourself stuck indoors or craving for a Jollibee treat,
dial 8-7000 and enjoy Jollibee’s extensive menu of tasty Filipino food.
Looking for the best way to make your child’s birthday extra special? Throw a Jolly
Kiddie Party! It’ll be fun. It’ll be enjoyable. It’ll be absolutely memorable. Plan your Jollibee
Kids Party now!
When hunger strikes you on the road, turn to Jollibee Drive Thru. With the most number
of drive thru outlets in the country, Jollibee awaits hungry motorists wherever they may be. So
why stop when the hunger starts? Get any of your Langhap-Sarap favorites fast. Anytime,
anywhere. For sarap-on-the-go, mag Jollibee Drive Thru.
Jollibee is awake for 24 hours to serve you with Langhap-Sarap goodness. Open all day
and all night, Jollibee™ 24 hour service allows you to enjoy your Jollibee favorites even in the
wee hours of the morning. Sa mga laging gising na tulad mo, laging gising ang Jollibee.

Thanks to the Jollibee Commissary System, ensuring the manufacture and distribution of
safe and high- quality food in the most cost-efficient manner is made possible. There are three
Commissary System sites: Santolan, Pasig City; Mandaue City, Cebu; and the central site in
Canlubang, Laguna. The System, which operates 24/7, manages Jollibee’s total supply chain
process.
The Jollibee Pasig City commissary has production lines for breads and sauces, and is the
distribution center for North Manila and North Luzon. In 1996, Jollibee opened the Vismin
Foods Corporation (VFC) in Mandaue City, Cebu to service the Visayas and Mindanao areas.
VFC has its own bread, pie, sauce, and frozen patty lines.
The Laguna commissary is the biggest and most advanced in the country and among
Asia’s best. Operated by Zenith Foods Corporation (ZFC), a full subsidiary of Jollibee, the
newest commissary is on a 6-hectare property in the Calmelray Industrial Park. Aided by
custom-made mechanized equipment, the production lines are for the marinated Chicken Joy,
frozen patties and pies, breads, sauces, hotdogs and other meat products, and dry blended goods.
ZFC can service over 800 Jollibee and Greenwich stores.
The chicken marination line can produce as many as 150,000 pieces a day while about
480,000 hamburger patties a day is turned out by the frozen patty line. The breadline is designed
to match the volume output of patties, i.e. also about 480,000 pieces a day. The pie line can
produce as much as 157,000 pocket pies in a 20-hour operating day. Currently, pies are exported
to Jollibee stores in Hong Kong, Guam, Saipan, Brunei, and the USA. Various sauce products
are processed in the ZFC sauceline including those for the Jollibee bestsellers, spaghetti and
palabok.
A professionally staffed Technical Services Team supports the maintenance of an
internationally accepted quality management system that further ensures the quality and safety of
the commissary manufactured food products. High caliber teams from Engineering, Human
Resources, Information Management, Finance and Accounting likewise provide support to the
Manufacturing and Logistics operations of the Commissary.
 Proof of Jollibee’s adherence to high quality standards is the various awards it garnered
for the commissaries: in 1997, the commissary in Pasig earned the Outstanding Industrial Plant
in the National Capital Region from the Laguna Lake Development Authority and the Most
Improved Industry awarded by the Sagip Pasig Movement while Commissary Plant Engineer
Romy P. Fernandez was awarded as one of the Top Ten Most Outstanding Pollution Control
Officers of the Philippines.
In 1998 also, the frozen patty line in the Pasig commissary was awarded an ISO 9002
certification by the SGS (Societe’ Generale Surveillance) Yarsely, an international certification
body. 2004 is a banner year for Vismin Foods Corporation (VFC) who has been assessed and
certified by the National Meat Inspection Commission of the Department of Agriculture, to have
fully met the requirements and standards of Good Manufacturing Practice, reinforcing the
commissary’s “AAA” accreditation granted by the same agency.
 Chapter 4
Financial Operation Management: Financial Statement
 Chapter 5
Progress/Development from Previous to Present

1975
 Mr. Tony Tan and his family opened a Magnolia Ice cream parlor at Cubao. This will
later become the 1st Jollibee Outlet.

1978
 Jollibee posts 1st year sales of P2 million. Jollibee is incorporated as a 100% Filipino-
owned company with seven Jollibee fast food restaurants within Metro Manila as its
initial network. The Yumburger becomes its first flagship product.

1979
 Spaghetti Special is introduced. Jollibee’s first franchised-store opens at Ronquillo, Sta.
Cruz, Manila.

1980
 Jollibee launches its 1st TV commercial. Jollibee’s Chickenjoy and French Fries are
launched. The well-loved Jollibee mascot is conceived to support brand awareness and
identity efforts. Other mascots are later introduced. Jollibee’s Chickenjoy becomes one
of its best-selling menu items.

1981
 Jollibee Foods Corporation enters the list of Top 1000 Corporations in the Philippines.
Jollibee ended the year with 10 stores

1982
 Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie
Birthday packages for kids. Palabok Fiesta is introduced.

1983
 The Langhap-Sarap TV ad Campaign is launched. Chickee and Lady Moo join the
Jollibee mascots.

1984
 Champ hamburger is launched. Jollibee enters list of Top 500 Corporations and assumes
market leadership in local fast food industry. Mascots Champ and Hetty join the Jollibee
family. WEA gives Jollibee the Gold Record Award for outstanding sales of Jollibee
songs.

1985
 Jollibee becomes the market leader in the fast food industry. Breakfast Joys are
introduced. The “Langhap-Sarap” campaign is awarded as the most effective ad
campaign in the food category during the 9th Philippine Advertising Congress.
1986
 Jollibee wins the 9th International Foods Award from El Comestible in Barcelona, Spain.
Tony Tan wins the Agora Award for entrepreneurship given by the Philippine Marketing
Association. The Philippine’s Top 250 Corporations list includes Jollibee Foods
Corporation. Jollibee adds Chunky Chicken Sandwich in its menu.

1987
 Sales of P570 million pushes Jollibee into the elite Top 100 Corporations. Jollibee opens
1st fast food outlet in Brunei, marking its entry into the global market.

1988
 Jolly Twirls softserve is successfully launched. Jollibee’s system-wide sales hit P921
million, further leading market share of 31% in the fast food industry and a dominant
57% share in the hamburger segment. Jollibee celebrates its 10th year anniversary. Tony
Tan is named one of the Ten Outstanding Manilans. Jollibee wins the Anvil Award for
outstanding PR campaign in relation to the achievement of its marketing objective on its
Filipino Talents campaign.

1989
 2nd Brunei store opens. Balut and Ligaw TV commercials wins the Kidlat Award in the
Service and Leisure Products category during the 11th Philippine Ad Congress. Jollibee
sales hit the P1.3 billion mark, giving the brand the distinction as the first fast food chain
to surpass the billion-peso sales mark.

1990
 Jollibee adds Jolly Hotdog, Chickenjoy Take-Me-Out, Coleslaw, and Peach Mango Pie to
its ever-growing menu. Jollibee post sales of P1.8 billion. Tony Tan is awarded the Triple
Award by AIM as Outstanding AIM Alumnus. Jollibee receives the Excellence in
Marketing Management Award from the Asian Institute of Management.

1991
 Jollibee opens its 1st store outside Luzon in Cagayan de Oro City. Jollibee’s 100th store
opens in Davao City. Jollibee opens a record high of 35 new stores. Jollibee launches its
Pancakes and Jolly Meals. Jollibee sales hit a whopping P2.65 billion. The Lola TV
commercial wins the Grand Araw Award and an award of excellence for the promotion
of Filipino Values during the Philippine Ad Congress. Jollibee receives award for the
Outstanding Corporate Safety Consciousness Programs by the Safety Organization of the
Philippines (SOP).

1992
 Jollibee sales hit the P3.365 billion. Jollibee improves its soft serve ice cream line by
offering fruit-flavored ice cream. Jollibee corners 73% if the Hamburger segment.
Jollibee has 112 stores nationwide. Jollibee maintains its advantage over its competitors
by acquiring more than 50% share of the fast food industry.
1993
 On July 13, JFC is listed in the Philippine Stocks Exchange with an initial offering of
P9.00 per share. In October 1993, JFC shares are being sold for P20.00, a windfall or
more than 135%. Marketing launched its At Home Ako sa Jollibee ad campaign, focusing
on Jollibee’s loyal customers. Jollibee introduces the Kiddie Pack Promo.JFC moves to
Jollibee Centre Building in Ortigas Center, Pasig, for its new Main Office site.

1994
 148 Jollibee stores nationwide by year-end. JFC expands into the pizza-pasta segment
with the acquisition of Greenwich Pizza Corporation. Jollibee is cited as one of the
leading companies in Asia by the Far Eastern Economic Review.

1995
 Jollibee opens an additional 20 stores in the Philippines, bringing its total store network
to 168. Jollibee successfully opens stores abroad: Guam, Dubai, United Arab Emirates,
Kuwait, and Jeddah, and Kingdom of Saudi Arabia.

1996
 Jollibee opens its 200th store in Malolos Bulacan. Jollibee is cited again as one of the
leading companies in Asia by the Far Eastern Economic Review. Jollibee’s system-wide
sales increase to P8.29 billion which translates to a market share of more than 50%
among all hamburger fast food chains. Jollibee has 208 stores nationwide. Mary’s
Chicken was born; a semi-self service restaurant and another Jollibee subsidiary. The
company reengineers its visual identity system. Amazing Aloha is launched. The 1st
Jollibee store kanyain Hong Kong opens. Jollibee launches various projects, such as
Maaga ang Pasko sa Jollibee and Chikiting Patrol: at Home Ako Dito. These projects’
main objective was to protect and contribute to the development of the Filipino children.

1997
 System-wide sales increase to P11.17 billion. Jollibee launches “Kaya mo Kid” project
which aims to instill positive values to children and help them achieve their dreams and
ambitions.

1998
 Jollibee opens in Daly City, California, its first store in the USA. The company celebrates
its 20th year anniversary. Jollibee opens 62 stores nationwide, bringing its total store
network to 300. Jollibee opens its 300th store in Balagtas, Bulacan. Jollibee receives the
ISO 9002 Certification for its frozen patty line. Jollibee wins the Employer of the Year
Award.

1999
 Jollibee opens 50 stores nationwide, which increased the store count to 350 stores. The
Cheezy Bacon Mushroom Burger is introduced to its line of specialty burgers. Far
Eastern Economic Review cites Jollibee as the Philippines’ leading business corporation.
2000
 31 more Jollibee stores open, bringing the total to 381 stores. Jollibee acquires Chowking
. For the 3rd straight year, Far Eastern Economic Review ranked Jollibee as the
Philippines’ leading company. Asian Business Magazine ranks Jollibee as the Most
Admired Company in the Philippines and the 3rd over-all in Asia, surpassed only by
global giants General Electric and Microsoft. JFC’s system-wide sales reach P20 billion.

2001
 Jollibee opens its 400th store in Intramuros. System-wide sales rose to 18.8% to P24.11
billion. Income reaches P959 million. JFC store network expands to 800 restaurants,
which includes Greenwich and Chowking stores.

2002
 Revenues almost reach the P27-billion mark. JFC number of stores exceeded 900. Tony
Tan is named MAP “Management Man of the Year”.

2003
 JFC store count reaches 988 nationwide. For the sixth straight year, the Far Eastern
Economic Review ranked JFC as the Philippines’ Leading Company. Jollibee celebrates
its 25th year.

2004
 Chairman and Chief Executive Officer Tony Tan Caktiong is named Ernest and Young’s
2004 World Entrepreneur of the Year. Jollibee opens its 500th store in Basilan. Jollibee
inaugurates its biggest and most modern commissary in Camelray Industrial Park in
Canlubang, Laguna with President Gloria Macapagal Arroyo as guest of honor. JFC
acquires its 1st foreign brand – Yonghe King, a fast food chain in China. The Jollibee
Group Foundation is established.

2005
 JFC acquires Red Ribbon Bakeshop.

2006
 Ernesto Tan Mantiong receives Corporate Citizen Award of the year from CNBC Asian
Business Leaders Awards.

2007
 Jollibee opens 600th store in Aparri, Cagayan. Jollibee opens Las Vegas outlet.

2008
 Jollibee launches Jollitown, the first children’s TV show in the country to be produced by
a fast food chain. Tont Tan Caktiong and Ernesto Tan Mantiong are featured by BBC and
CNBC Managing Asia, respectively. Jollibee marks its 30th anniversary. Jollibee bested
some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia
Pacific Supply Chain Excellence Award at the SCM Logistics Excellence Award held in
 Singapore. Zenith Foods Corporation, the commissary plant of JFC, adjudged the
national winner of Meat Processing Plant AAA category in the search for Best Meat
Establishment of the National Meat Inspection Service. Jollibee strengthens US network
with the opening of three new stores. Jollibee wins the Award of Excellence in the
Philippine Quill Awards for Media Relations Program(30th anniversary campaign).
Jollibee bags CMMA and three Araw Values Award. Jollibee stages first ever holiday
musical special for children dubbed “A Magical Christmas at Jollitown”. Jollibee and the
Jollibee Franchisees Association launched the 30th anniversary special novelty offering –
Hug and Share Doll. Proceeds of the sales will all be donated to charity. Biggest and
grandest Maaga ang Pasko caps off Jollibee’s 30th anniversary. Total of more than
117,000 toys and books collected were the highest ever in the campaign’s 14-year
history.

2010
 Jollibee opens its 700th store in Baguio City. Jollibee opens its first store in Qatar.

2011
 Jollibee opens its first store in Hawaii, USA. Jollibee launches its first Family Values
Award.

2012
 Jollibee opens its first store in Kuwait. Jollibee is named by New York-based magazine
Travel + Leisure as one of the best fast food chains in the world.
2013
 Jollibee celebrates its 35th anniversary. Jollibee opens in Singapore, which has record
first-day sales. Jollibee opens its 800th store in Malaybalay, Bukidnon. Jollibee opens its
100th international store in Jubail, Saudi Arabia. USA’s Restaurant Business Magazine
includes Jollibee as among the 50 fastest growing chains in the United States. Tony Tan
Caktiong, JFC’s Chairman & CEO, is named Global Filipino Executive of the Year at the
Asia CEO Awards. JFC’s systemwide sales breaks the P100-billion sales mark.

2014
 Jollibee is named Outstanding Food Retailer-Large Category at the Philippine Retailers’
Association Awards. Jollibee opens its 100th store in Mindanao. Jollibee is included
among the top 10 international fast food restaurants in the United States by The Daily
Meal. Jollibee is hailed as “best international restaurant chain” by US-based food and
lifestyle website, Thrillist. JFC’s stock price reaches the P200-level. Jollibee’s official
Facebook account breaches 1 million likes from Facebook users.

2015
 Jollibee opens its 900th Philippine store in Palo, Leyte. Jollibee reaches its 1000th store
as it opens its first store in Dubai, UAE. Jollibee opens its first store in Bahrain.

Reference: https://www.jollibee.com.ph/