Multimedia applications

Services, platforms and technologies

 ToC
 Introduction
 S
Services
i
 Most wanted
 What are the big
g ones up
p to?
 Overview of platforms
 Mobile
 smartTV
 Development aspects
 Web technologies
 Development ecosystem

2
Big picture: from creation to consumption

3
A short introduction

4
 2020 – 50 bilion devices in Internet

 Internet of Things
 Machine2machine
 Future Internet
 NGN

source: Ericsson Vision,

Vision
2010

 Mobile devices will prevail OTT

5
 OTT g
growth and forecasts
 Smart TV (source: GII – Global Information company)

 17 % of the entire OTT business = approx.

pp 3,3
, billion $ until 2016
 Major growth foreseen in 2015

 T i l play
Triple l isi on the
th rise
i (source : Digital TV research)
 400 million new subscribers worldwide (China almost 50%)
 Mostly cable (66%), IPTV also on the rise
 income : USA 59 billion $, France and Germany 4 billion $,…)

 pay TV services
i (2011-2015)
(2011 2015) (source : Digital TV research)
 STB growth 17%
 second screen device growth 400%
 (smart) TV
Trends and services

7
 Current situation-
situation- ((smart)) TV
 Many devices , standards, manufacturers

 Players from different fields are coming to MM

“playground”
 Content owners: (BBC, Sky,)
 Device and OS manufacturers: Google, Apple, Samsung, Sony,
Microsoft, Nintendo…
 Others: Nagra Vision, Cisco, Intel…
 Services
 “Classic” still most wanted
 Entertainment and info ((movies,, sports,
p , shows,, music,, news,...)
, )
 Personalisation!

 “Smart” sensor based solutions ae on the rise

 Energy efficiency
 S
Smart
thhome control
t l
 Medical solutions
 …
 Services ((2))
 Solutions are pretty similar
 2nd screen!!!
 Content consumption on all devices
 Additional content to linear TV (behind the scenes, advertising,...)
 P
Personalisation
li ti

 Added value is user-friendlines and simplification of use

 Control and content access
 Personalisation
 Most wanted services
 Second screen has become “the Holy grail”
 Access to all content on all devices (mobile
(mobile, TV
TV, tablets
tablets,...))
 Regardless of the distribution mechanism: OTT, IPTV, broadcast
 Catch-up TV!

 Remote control using mobiles and tablets

 A remote
 Content browsing on the tablet , content consumption on the TV

 Interactive user participation

 Voting (quiz)
 Event prediction (ex.:
(ex : goals
goals, winners,...)
winners )
 Live comments for shows,...
 …
 Most wanted services ((2))
 Content on demand (VoD)
 Old story,
y, new technical approaches
pp on all platforms
p
 Many providers (Netflix, Hulu, Amazon, sports,…)
 Amazon is on the rise(17%  22%, feb -sep)
 Netflix in the lead
lead, but dropping 84%  82%
 iTunes (16%), Hulu (8%),…
 Microsoft acquisition of Netflix?
 C
Coming:
i G
GooglePlay
l Pl movies i and d music
i (nov.
( 2012)
 Channel4 sets up a VoD system(4oD)
 Free but with ads
 All devices(STB, iOS, Android,…)
 6 milion registered users
 50% of subscribed kids between 16 and 24!

 Content recommendations
 By other users through FB
FB, twitter
 System recommendations (personalisation)
 Most wanted services ((3))
 Additional content
 Catch-upp TV
 “Behind the scenes”
 Recipes, tourist destinations
 I t
Interactive
ti adds
dd related
l t d to
t the
th events
t on the
th screen
 Linking of related sites (wiki)
 …
 Example: Forecasting of the dead in the Walking Dead series 
 20% of viewers have installed the 2nd screen app Walking Dead
 Most wanted services ((4))
 Extinction of linear TV?
 Linearna TV is beingg watched more than
ever
 VoD is also on the rise

 Social networks
 Usage depends on age and culture
 USA 60% , GB 86% of viewers use
tablets while watching TV
 Not in a second screen fashion
 Most are using Facebook, Twitter,
wikipedia,
ped a, games
ga es
Viri:
•GFK media efficiency panel 2011
(20000 uporabnikov)
• RedBee media (2000 uporabnikov),
•Nielsen mobile study 2012
 2nd screen: a g
good example 
 Cinergy

 Similar solution by Gracenote

 Philips’ audio fingerprinting technology

 Useful for any service

 Additional info, interactive participation, target advertising, ...
 Advertising
g – new approaches
 Old story
 First TV add : 1.7.1941,, Bulova watches,, 9$
$ for 9 sek,, before a
baseball match
 http://www.youtube.com/watch?v=lsjc2uDi1OI

 Trend
 2nd screen advertising
 Personalised addvertising, game based advertising
 Much easier interaction as on a TV screen
 M i from
Moving f “push”
“ h” to
t “pull”
“ ll” model
d l
 Requires a good connection between TV content and 2nd screen
content
 From technological perspective
 From consumption perspective
 Advertising
g – new approaches ((2))
 Example:
 Magic
g Ruby
y for “Sons of Anarchy”:
y
 Advertising and sales of items from the show (clothes, eye glasses,
motorbikes,…)
 Information about actors in the series
 Cooking recipes for food
 Synchronises with the current show on the airm(audio finger-printing)
Mobile services

19
 Mobile internet
 Full web browsers
 Rich HTML5 web apps
 Flash
 Demanding for low performance mobile devices
 Existing flash apps not adapted for touch interaction
 Not supported on iOS
 Only partially supported on Android
 No support on 4.1 and higher

 The future: HTML5

 Support for HW access (accelerometer, camera, NFC, etc)
 W bGL (3D games and
WebGL d apps))
 Mobilne sociale networks
 Unified communication
 Location
L ti aware (GPS/WiFi/Cell
(GPS/WiFi/C ll ID)
 Facebook, twitter apps for iPhone, iPad, Android
 +adapted web sites

Android iPhone,
phones Facebook iPod Touch
>100M (>100M)
845mio
users

Netbooks
(39 mio)
Readers
e- books(3G)
iPad (3G) ((Kindle))
 YouTube ( 2011))
 More than 3 bilion hours watched
per month
 1000 bilion watched in 2011
 25% from mobile devices

 72 hours of new videos uploaded

every minute!

 C t t fformats
Content t
 HD 480p, 720p, 1080p (1920x1080), 4k
 Do 24MB ((200 Mbit)) for each minute of
video
 NFC services
 2011 first Android phones with NFC

 Google makes deals with

Mastercard
 Mobile payments

 Touch as new interaction mode

 Social network Foursquare:
NFC check-in
 Google Placemarks
 Augmented
g reality
y
 Enhancement to real world with data on
screen (overlay)
 GPS + compass + gyroscope + camera
 iPhone and Android apps
 Augmented SDK for development (only
Android)
 Examples
 Odpiralni časi (opening hours)
 Layar
 LTFE + BicikeLjj
 Layar layer with realtime data about BicikeLJ
stations in Ljubljana (rent
(rent-a-bicycle)
a bicycle)
 Android, iPhone and Nokia
 Augmented
g reality
y ((2))
 Different approach: image processing
 typically: Open
O CV
C framewok
f
 Open Source Computer Vision framework
 ex: Sven Bomwollen
 Visual marker
 App
 Educational applications
 Portable device is ideal for a classroom
 Battery capacity sufficient
ff ffor an entire day off usage

Elements Google Earth

LTFE: Coome
 Games
 High processing and graphical power of devices
 3D games are possible
 New interaction modes (turning of the device)
 Angry
g y Birds
 Extremely successfull

 Success merchandise (plush toys)

 Coming soon: A Disney movie
 OpenGL  WebGL
 Simple porting between platforms
 http://chrome.angrybirds.com/
 Book readers
 eBooks (ex. Kindle for iPhone, Android, iPad…)
 PDF or ePub formats
f
 Synchronisation between user’s devices
 B ilt i dictionary,
Built-in di ti notes
t andd bookmarks
b k k
 Amazon
 Sale of Kindle books has surpassed sales of all printed
books
 Since April 1 2011, for every 100 print books Amazon.com has sold, it
has sold 105 Kindle books.
 This includes sales of hardcover and paperback books by Amazon
where there is no Kindle edition. Free Kindle books are excluded and
if included would make the number even higher.
 New ad-supported Kindles even cheaper
 For $25 discount the device shows
a commercial logo when turned off
 Electronic magazines
g
 Mobile devices are a new opportunity for publishing
 Purpose built apps ex..
 The Daily (rich app with video , animations,...)
 Delo (standard PDF)
 Mercedes magazine
 Audio fingerprinting
g g
 Music recognition apps
 Shazam
Sh
 SoundHound
 Outfit7 – portfolio
 >20 apps, all with the same functionality 
Outfit7: 100M apps put in context
 Toshl
 ThirdFrameStudios
 Personal costs tracking
 Combines mobile app and “cloud” storage
 Other apps
 Music instruments
 C
Camera + video -> video editing
 Remote desktop and terminal
 W d Powerpoint,
Word, P i t Excel
E l

 A long list...
list
 Most of the apps are developed by
3rd p
party
y developers
p
 Also increases value of the platform
 Other apps - LTFE ((2))
 RTV SLO Live

 Mobitel Voip Komunikator

40
What are the big-ones up to?
(
(smart
t TV&mobile
TV& bil )
 Microsoft
 XBOX as central home platform
 Games
 OTT content!!!

 U
Users can access over 200
200.000
000 movies,
i shows…
h
 Netflix, BBC iPlayer, HBO, Hulu, sport1, sky, Canal+,…

 Users spend more time watching movies than playing

games!
 Microsoft ((2))
 Hot topics:
 Connecting
g other devices with XBOX and content streaming-
g
XBoxSmartGlass
 As a remote, content consumption, additinal content, VoD,…

 Gesture and voice control - huge success in child game Sesame

street
 Windows 8
 Over the top content included
 Netflix YouTube
Netflix, YouTube,…
 Samsung
g
 Smart TV
 1/3 share in smart TV market!!!
 % of internet connected devices is growing (2010 – 15%, 2011 – 50%)

 OTT content
t t repository
it
 Netflix, Hulu, YouTube, ESPN, MLB, Blockbuster,…

 Hot topics:
 Gesture and voice control
 User recognition
 http://www.samsung.com/us/2012-smart-tv/#navigation
http://www.samsung.com/us/2012 smart tv/#navigation
 Google
g
 Google TV
 First version a failure
 New version on the market (July 2012 GB, August
Germany, September France…)

 OTT content
 Netflix, HBO, CartoonNetwork, YouTube, Nascar,
Vimeo, DailyMOtion, TuneIn, FoxNews…

 Apps, games
Apps games,…
 Linear content through Google TV platform
 Indexing
g and recording
g
 Hot topics:
 Search?
 Google
g glass
g
 Eyeglasses with a camera and a display
 Voice controlled
 Internet access, video-chat, virtual reality…
 Android OS
 1500$ price
i ffor d
developers
l

 Market version in 2014?

 http://www.google.com/glass/start/how-it-feels/
 Apple
 Apple TV
 Apple
pp style:
y well designed
g and simple
p to use
 3rd generation

 OTT content:
t t
 Netflix, Hulu, YouTubre, NBA, MLB, NHL, Wall street journall, iTunes

 Hot topics:
 Simple to use remote
 Also with iPhone, iPad,…
 Apple ((2))
 Connectivity with other apple devices:
 AirPlay:
y content or screen transfer from other devices,, dual screen
(at home)
 iCloud: consumption of bought content on all Apple devices
(anywhere)
 BBC
 “The” broadcaster 
 Top
p content

 High investment in content distribution technologies

 iPlayer: accessible on most platforms (PC (50%), mobiles, tablets,
smart TV, STB, games consoles)
 Pogodbe s proizvajalci STB oz. distributerji vsebin (Virgin, Freesat, Sky
Go, BT Vision,…)
 Linear content as well as on demand

 Usage growth (in 2012):

 PC 14%
 Mobile: 140%
 Tablets: 580% (iPad)
 Smart TV: > 1000%
 BBC ((2))
 Trend: adfditional content for most interesting shows(“red
button”))
 Additional AV content
 Major events (additional content for Olympic games,…)
 Live shows with people in studios (“behind
( behind the stage
stage”,…))
 Use interactivity
 voting, participation in a quiz ,…
 Nintendo
 Nintendo Tvii
 Nintendo U as a remote and second screen device
 Knows TV models and can connect with them
 Knows cable operators and shows EPG
 Interactive sports apps-
apps stats

 Netflix, Hulu, Amazon, sports channels ,…

 On device or over DLNA onTV
 Control and content access from TiVo box

 And games of course 

 User experience? 
 Sony
y
 PlayStation
 Basically
yggames
 Movies and TV series
 Most Netflix content is sold on PS3, more than
on PCs
 Cross-platform
 Start a game on PS3 continue on PS Vita
 PS Move: motion based control
 Same story in a sligtly different way
Senzorske storitve
(vse platforme)
 Internet of Things
g (IoT)
( )
 An increasing number of data sources are available over
interent
 All we need are devices and sensors and automatisation of
data processing
 Numerous fileds of usage
 Traffic, environment, medicine, energy…. anything
 Data accessible on an
any de
device,
ice eeven
en on TV 
 Sensors
 Sensor is a device transforming physical quantity into a
electrical signal
 Advancement in technology
 Technological solutions are getting smaller and cheaper
 They are also getting more accurate
 Nowadays almost any senssors are available:
 Light, temperature, humidity, air pressure
 Wind speed and direction, precipitation, sun and UV lights
 Gas concentration(CO, CH4, C4H10 CO2, NO)
 Radioactivity, vibrations, IR movement
 GPS, magnetometer, camera, microphone, proximity sensors
 H
Heart
t rate,
t sugar bl
bloodd levels,
l l pH,
H accelerometer
l t
 Sensor platforms
 More than a sensor
 “ l ” connecting
“glue” ti sensor in
i a bigger
bi system
t
 Embedded platforms on the rise
 CPU, RAM and communication interfaces
 RaspberryPi (PC for 30 EUR)
 Popular platform Arduino (cheap and simply programable)
 Possible integration into a modem, STB,…

+ =

Arduino Ethernet Sensor platform

shield
 Ecology
gy and polution
 Past: small number of specialized stations for
measurement
 ARSO: 20 locations with publicly available data
 The entire city just one value
 Today: commercially acceptable solutions
 Less accuracy but geographically widepsread

 Ex. : Air Quality Egg

 CO2, NO, humiidity and
temperature
 Approx: $70
 Smart energy
gy
 Smart metering
 Connected
C t d meters
t
 Energy consumption monitoring
 Prediction of needs
 Allows for
 Better network planning with prediction of
consumption
 Cheaper energy
 Feedback motivates user for lower consumption
 Monitoring of energy consumptions on all
devices
 Mobiles TV,...
Mobiles, TV
 Smart home
 Automated processes in residential and business buildings
 IIncreased
d safety
f t and d comfort
f t
 Higher energy efficiency

 Usage scenarios
 Cooling and heating systems
 IInner/outer
/ t temperature
t t detction
d t ti
 Open windows detection
 User presence detection
 Lights
 IR presence sensors
 Light sensors
 Medicine
 Until recently not suported
 Doctors
D t prescribe
ib medicine
di i off which
hi h they
th know
k little,
littl tot cure
diseases of which they know less, in human beings of which they
know nothing. —François-Marie Arouet Voltaire, about 250 years ago
 T di i
Tradicionalno
l nepersonalizirana
li i
 A lot of interest by people
 50% of Slovene population was looing for health related data (Q1
2012)
 “only” 27% for watching Web TV (Vir: RIS)
 P t bl sensors are generating
Portable ti huge
h amounts
t off data
d t
 before: 1 sample every n years
 today:
y 10 samples
p a day
y

 Many fields are covered

 Weight, activity, sleep, blood pressure, temperature, heart rate, blood
sugar levels
Medicina: sensors within a reach
 Wearable computing
g today
y
 "I'm Watch" – wireless terminal
 Runs A
R Android
d id
 Touch screen and bluetooth z
 Apple is preparing a similar solution– iWatch
 Bluetooth 4.0

 B i
Basis
 Fitness watch + data mining (5 sensors)
 Air temperature,
p , skin temperature
p
and conduction, accelerometer, heart rate
 Many other solutions

 iPod Nano
 Touch screen
 iOS-like operating system
 Some time left?

63
Mobile platforms
 Windows Mobile
 System based on platform Windows CE
 Closed environment
 Costly development tools (Microsoft Visual
Studio)
 From 2009 includes services ffor app
distribution
 Mobile GUI similar to PC based GUI
 Microsoft Office Mobile, Outlook Mobile,
Internet Explorer
 VPN for business users
 advantage: close integration with MS
environment ( AD, Exchange)
 L t version:
Last i 6.5
6 5 (2010)
 Replaced by Windows Phone 7
 Windows Phone 7
 Upgrade of Windows Mobile
 Completely
p y new GUI
 Adapted for a mobile device
 koncept ploščic
 i t
interakcija
k ij s prstom
t (nič
( ič več
č stylusa)
t l )
 Rich media funkcionality
 Zune player
 Speech recognition
 Minimal HW requirements
 Capacitive touch screen 480x800
 1GHz CPU, 256MB RAM
 accelerometer, compass, light sensor, GPS
 Separate buttons for search, start, back, sleep, camera
 Windows Phone 7
 Development platform
 Silverlight
Sil li ht (WP7 version)
i ) and
d
 XNA platform (based on Xbox new architecture)
 Development environment
 Visual Studio 2010 Express and
Expression Blend (free)
 Wi d
Windows Phone
Ph Marketplace
M k t l
 60.000 apps (2012)
(12.000 in 2011)
 Also “trial”
 Need approval
 Microsoft takes
30%
 Windows Phone 8 ((RT))
 Based on Windows 8 platform
 Unfortunately quite different from previous platform (development)
 Support fo screens 1280x768
 Similar GUI as WP7
 XBOX connectivity
 music, video, podcasts
 games: standalone or 2nd screen
 Cooperation: Nokia-
Nokia-Microsoft
 Mutual benefit
 Why not Nokia-Android?
 Nokia would be “just another Android terminal”
 Microsoft would have to target niche high
high-end
end devices and couldn’t
couldn t
compete with Googand in Apple
 Togehther they are 3rd major player
 F i
Furious reaction
ti off Nokia
N ki hardcore
h d fans
f
 Apple Inc.
 Ecosistem

Mac iTunes store

computers
p

iPod Mp3 players

iPad ••Music
glasba
g
••Movies
filmi
••TV series
nadaljevanke
••Apps
aplikacije
••Newspapers
časopisi
••Books
knjige iPhone
Apple TV
 iPhone
 Presented in 2007
 Sceptical acceptance
 “Apple has no experince”
 Partially justified critics (poor radio, partially useful as
phone
h
 Innovative GUI
 At first limited functionality (2G)
 No MMS, vCard, no 3G and second camera
 Current model (iPhone 5)
 GPS, accelerometer,
GPS accelerometer compass
compass, gyroscop
gyroscop, autofocus camera,
camera
bluetooth, voice recognition, text-to-speech, ActiveSync, VPN client
 960x640 screen, 512MB RAM, 800MHz CPU, 64GB Flash
 Very clear product line
 Only 1 current model (little fragmentation)
 Apple iPad
 Technical specs (iPad4)
 1.4GHz
1 4GH CPU,
CPU 1GB RAM
 WiFi, 3G, up to 128 GB flash memory
 2048x1536, 10” diagonal
 GPS, accelerometer, bluetooth, compass
 Same ecosystem as iPhone
 Can run same apps -2x
C 2 magnified
ifi d
 Today >100.000 apps specially developped
for iPad
 Final result
 15 MIO sold in first 9 month (end of 2010)
 Best sold consumer device of all times
 Apple SDK
 Development tool for iPhone apps
 One year after iPhone (2008)
 Runs only only Macs
 Phone simulator
 SDK presents
 Programing environment for applications - Xcode (IDE)
 A set of interfaces for access to device data and events
 ex multitouch
ex. multitouch, camera,
camera location
location, accelerometer,
accelerometer recording and
playback of audio and video, Core Animation, Core Graphics
(Quartz)
 App development
 Membership in development programme required (Apple developer):
$100 per year
 Apple terms of service (TOS)
 Every app is checked before release (problem!)
 App Store
 Free and paid apps
 Paid:
 Apple takes 30% (most po $0.99)
 Install over PC or web
 AppStore today
 800.000+ apps
 sum >40.000.000.000
>40 000 000 000 downloads
 Apple gets an estimated $1.8B a year
(profit wasn’t expected at first )
 60% of developers don’t even cover
development costs 
 A model to look up to!
 Increases the usability of the device!
 Android Marketplace, OVI store
 Android
 Mobile OS based on Linux kernel
 Google
g and Open
p Handset Alliance
 Fastest growing mobile platform
 Mobile terminals
 HW requirements are specified
 Connectivity: GSM/EDGE, CDMA, EV-DO, UMTS, Bluetooth, Wi-Fi
 Touch screen, GPS, accelerometer,
compass, gyroscope, NFC, camera
 Android Mobile terminals
 First terminal available in 2008
 HTC D
Dream,
 A year later
 20 models available
 Today over 200 models of different manufacturers
 HTC, Samsung, Huawei, Motorola, Acer, Dell,
Lenovo, LG,
G Sony
S Ericsson, Philips
 Google-branded Nexus One (HTC), Nexus S (Samsung)
 Samsung
g Galaxy
y Tab
 Technical specs (v2)
 1GHz CPU,
1GH CPU 512 MB RAM
 WiFi, 3G, 32GB flash
 1200x800, 10” diagonal
 GPS, accelerometer, 2 cameras, BT
 Platform
 Android
A d id
 Lack of real tablet designed apps
 Business results
 6 months after iPad
 2M pieces sold in 2010, >10M in 2011
 App development and distribution
 Development in Java
 W ll known
Well k ttools
l (E
(Eclipse
li IDE,
IDE iipd.)
d)
 Distribution through Android Marketplace
 App verification similar to Apple
 Device settings relevant for app versions
 Problems
 Fragmentation: Android is open thousands of existing device
verions
 Everyy device p
provider adds it’s own specifics
p to OS to make some
diferenciation
 Apps no longer work on all devices
 Similar p
problem to J2ME

VIR: http://opensignal.com/reports/fragmentation.php
 Android – development and apps
 App distribution supported by Android Market
 Anyone can participate, individuals or companies
 Licencing is not necessary
 Development tools and libraries
 Free (Eclipse, Android SDK) 
 Available on all platforms (Windows, Linux, Mac)
 BlackBerry
y ((RIM))
 Proprietary HW in SW
 BlackBerry
Bl kB OS
 SDK - Java, coming HTML5, ActionScript
 Strong market share by business users
 Push e-mail from 2002
 BlackBerry Messenger
 U i own server-side
Using id
 BlackBerry Enterprise Server (BES)
 Intermediary between mail servers and mobiles
 Checks many mailboxes
 Changes immediately communicated to the mobile
 Coming: BlackBerry 10
 Touch screen (Z10), also with a keyboard (Q10)
 Uncertain future
 Market share comparison
 All phones!
 I l di
Including "dumbphones"
"d b h "
 War of platforms: Android vs. iOs
 Market share: 2011:

Q1 2011: sold
alltogether428 M mobiles
100 M smartphones
36 mio Android,
28 mio Symbian,
17 mio iOS
 Comparison of profits
 Apple accounts for 50% of total profit [2011]
 Vpliv na računalniško industrijo
POSLOVNA SKRIVNOST
smartTV
tTV platforms
l tf
 Middleware
• Middleware – proprietary
• OpenTV,
O TV MediaHighway,
M di Hi h Microsoft
Mi ft TV,
TV Liberate,
Lib t PowerTV,
P TV NDS
Core
• Middleware –open
p standard
• MHEG, MHP, OCAP, ACAP, ARIB B23, Java TV, HbbTV
HBBTV

87
 Specification HbbTV
• HBBTV v1.5 (March 2012)
• http://www hbbtv org/
http://www.hbbtv.org/

• HbbTV is an open industry standard

• Združitev dveh ločenih tehnologij (Nemčija, Francija)
• Standard prepared by the HbbTV consortium
• www.hbbtv.org
• ANT APS
ANT, APS, Canal+
Canal+, EBU
EBU, France Télévisions
Télévisions, IRT
IRT, OpenTV
OpenTV, Philips
Philips,
Sony, Samsung
• Many existing standards reused
• Country specific rules can be applied
• First HbbTV devices were available end of 2009 (in
G
Germany) )
• Official certification is underway

88
HbbTV supported devices

89
 Architecture
• Broadcast:
• Transmittion of live TV,
TV radio and data
• Signaling of “broadcast-related” applications
• Transmition of “broadcast-related” applications and data
• Synchronistaion of application and broadcast TV/radio/data
services

• Broadband:
• Content on demand
• Transmition of “broadcast-related” and “broadcast-independent”
applications and coresponding data
• Information exchange between servers and applications
• Access to “broadcast-independent” applications

90
Architecture

91
 Hybrid
y device (STB,
( IDTV))

Application Data:
HTML 4, JavaScript, CSS, XML, multimedia files
92
 Some time left?

93
W b technologies
Web t h l i
 Web evolution
 At first intended for scientific exchange of information
 CERN
 Later on, growing with availability of bandwidth
 Multimedia content
 A growing number of web pages…
 …and users
 Ever more performant HW
(decoding of video, audio, 3D rendering)

 Today
 Web page in a browser can replace
a native app
 On both mobiles and desktop
 Tommorow
 Google
G l Chrome
Ch OS instead
i t d off Windows?
Wi d ?
 Web based operating systems?
95 /
66
 Tehnologije
gj
 Some web technologies are almost 20 years old
 Most obvious one: HTTP
 Some changes ahead: SPDY draft (Google)
 Nekatere so se razvijale počasi, v koraku s številom spletnih
strani
t i in
i uporabnikov
b ik
 HTML 1.0 [1991] … first web page
 HTML 2.0 [1995] … web has 10.000 web pages
 HTML 3.2 [1997] … web has 500.000 web pages
 HTML 4.0 [1997] … web has 1M web pages

… 10 year break, where development of plugins made up for lack of

standardisation (Flash)

 HTML 5 [2008]
 Today [2013] … web has bilions of web pages
96 /
66
 Web is open
 World wide web was always open
 An example
p to other systems
y
 Anyone can add their own HW
 And by that physically extend the web
 Anyone can add content
 And extend the web with new web pages
 Openess
 All standards and protocols are known
(published in ASCII/txt on the Web)
 One can implement its own server without patent infringement
 Or setup their web site

 Certain components somewhat spoil the overall impression

 Proprietary technologies such as Adobe Flash
 Standardisation of such technologies is under way, supported by the
“Big-ones”
97 /
66
 Some time left?

98
Web2.0 application technologies
 WEB 2.0 API
 “Write Applications not Code”
 Basic building blocks are available
 Open interfaces over HTTP/REST/SOAP
 A set of supported libraires

 Support for a number of programing languages

 PHP
 Javascript
 Python
 Java
 .NET…

 APIs allow for creation of Mashups

100
 WEB 2.0 API ((2))
 Google API (http://code.google.com/more/)
 A number of APIs
 Search
 You TUBE
 Open Social
 Maps
 Earth
 Calendar
 Chart
 ...

 Facebook API (http://wiki.developers.facebook.com/index.php/Main_Page)

 Support for a number of functionalities
 Login/logout
 Adding textual and other notes:
 Comments, notes, like, tags
 Upload and access to images and videos
 Implemented on a server or as a standalone application
101
 WEB 2.0 API ((3))
 YouTube API (http://code.google.com/apis/youtube/overview.html)
 Problem
 Storing and processing of video is demanding
 High bandwidth, high storage requirements

 YouTubeAPI allows for simple use of YouTube infrastructure

 Only parts can be used
 Using application with APIs one can do the same and even more as
YouTube portal users
 Implementation of YouTube-like portals without storage and access
p
problems

 Basics
 User registration
 Basic and advanced search
 Uploadig and transcoding of videos
 Serving of videos

102
 WEB 2.0 API ((4))
 YouTube API (2)
 Y T b player
YouTube l
 Basic player with all options
 Simple use (HTML Embed)
 Advanced player with reduced functionality (just video)
 Player control imeplemented using Javascript
 Customisable controls (graphics)
(g p )

 At what price?
 Standard YouTube player (embeded video)
 Advanced player with embedded YouTube logo
 Not really annoying
 Dependent on Google

103
 Examples-- Google
Examples g Charts
 Primer

104
 Examples-- Google
Examples g Maps
 Primer

105
Application development -
E
Ecosystem
t
 SW development: past
 Traditional environment
 Closed
Cl d OS
 Tedious app development
 Limited HW capabilities
 Expensive data links
 No sensors on devices
 Consequently:
 Low motivation for app development
 Developers are mostly operators and device manufacturers
 Poor documentation
 Specialized knowledge needed
(details, details,...)
Ecosystem
y in the past
Operator
• price
• Quality of service

Developers
•Manufacturers adapts • Specialized companies
applications to the •Rarely individuals
Users infrastructure

•Operator offers terminals

most suitable for services

Apps and services

Manufacturers
• Openess
• performance
p
• price
 SW development: today
y
 Trend and reality: open platforms
 Platform
f owner ((Nokia, Microsoft,
f GGoogle, Apple))
opens the platform and offers development tools
 Usually free of charge
 Developers over the world are developing the applications
 And by that enrich the platform
 Contribute some % from revenue to the platform owner
 Platform owner
 makes% from app sales
 Gets a more appealing and better platform
 The latter attracts more users
Ecosystem
y today
y
More users result in
more interest for app
Operater and service
development
• Price
• Quality of service

Developers
• Specialized companies
• Individuals
Users
Manufacturers invest in
development and increase interest
i d
in devices
i

Apps and services

M
Manufacturers
f t
• Openess
• Performance Big offer of apps
• Price increases usage of
advanced devices
 Users
 In the past  Today
 High prices of devices and  Low p
prices mean affordable
services  low interest devices and services for
everyone
 Usability
 Many useful apps and services
 Dynamic way of life requires a lot
of functionality
Hvala 

112