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Englis 6 Plan of Distribution

This document provides an overview of strategic distribution plans, including: 1. It defines key terms like distribution channels, intermediaries, producers, and consumers. 2. It presents conceptual maps showing the different types of distribution channels, both direct and indirect, and the roles of intermediaries. 3. The document contains exercises to test understanding of distribution channel concepts through true/false questions and matching vocabulary terms. 4. Screenshots are also included that provide visual examples of distribution channel diagrams and strategies.

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Monica Esträdä
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31 views

Englis 6 Plan of Distribution

This document provides an overview of strategic distribution plans, including: 1. It defines key terms like distribution channels, intermediaries, producers, and consumers. 2. It presents conceptual maps showing the different types of distribution channels, both direct and indirect, and the roles of intermediaries. 3. The document contains exercises to test understanding of distribution channel concepts through true/false questions and matching vocabulary terms. 4. Screenshots are also included that provide visual examples of distribution channel diagrams and strategies.

Uploaded by

Monica Esträdä
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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NATIONAL LEARNING SERVICE SENA

EVIDENCE OF ENGLISH

STRATEGIC PLAN OF DISTRIBUTION

PRESENTED BY:

Estrada Forero Monica Paola

ANTIOQUIA REGIONALTRADE CENTER


technology in market management

Card 1749831

2019
CONTENTS

1. Strategic Plan of Distribution………………………………………………………

2. Conceptual map…………………………………………………………………….

3. Prayers object of study…………………………………………………………….

4. Distribution Channels conceptual map………………………………………….

5. True or false ……………………………………………………………………….

6. Join the vocabulary ………………………………………………………………...

7. Screenshots…………………………………………………………………………
1. Strategic Plan of Distribution

1. Distribution channel is the _______MAIN________ strategy that helps dealers to


penetrate the ______TARGET_____ market.

2. A wide diversity of factors such as nature of the products, market, and


BUSINESS , among others, requires to be analyzed to decide
the most convenient DISTRIBUTION channel.

3. Market is the interchange of ____PRODUCT_______ in which some people offer


any merchandise and others buy it, __ PAY___ a negotiated price

4. ______CONSUMERS____ obtain services or goods to satisfy their


______NEEDS___.

5. Companies get together people who have similar _____OBJECTIVES____ and


expect them to ______SATISFY_______ the consumers’ needs.
2. Conceptual map

STRATEGIC PLAN OF DISTRIBUTION


Is an important
tool that
companies have PRODUCER
implemented.
the process of The initial point of
DISTRIBUTION CHANNEL
distribution. the distribution
It is the way that goods or Has 3 channel.
service use to pass from the
fragments INTERMEDIARY
producer to the end
consumer.
People or firms
that mediate in
Determining factor for selecting
transaction
distribution channels CONSUMER between producer
The most important and consumers.
Factor is The comercial
target of the
distribution
The feature of channel
products
1. MARKET

They could be 2. PRODUCT


people or
They could be Other people
organizations
tangible or who participate
intangible and
in the process 4. COMPANY
they could also
have a variety Organization formed
of atributes. 3. INTERMEDIARIES by people, goods
common goals and
They could be
achievements to
people or
satisfy customers.
companies who are
placed between
producer and
consumers.

Analyze aspects such as:


 Kind of producto market
 The company´s nature
It is the correct route for being succesful.
3. Prayers object of study

1. Distribution channel is the _______MAIN________ strategy that helps dealers


to penetrate the ______TARGET_____ market.

2. A wide diversity of factors such as nature of the products, market, and


BUSINESS , among others, requires to be analyzed to decide
the most convenient DISTRIBUTION channel.

3. Market is the interchange of ____PRODUCT_______ in which some people


offer any merchandise and others buy it, __ PAY___ a negotiated price

4. ______CONSUMERS____ obtain services or goods to satisfy their


______NEEDS___.

5. Companies get together people who have similar _____OBJECTIVES____


and expect them to ______SATISFY_______ the consumers’ needs.
4. Distribution Channels conceptual maps

DISTRIBUTION CHANNELS

There are two types

INDIRECT CHANNEL DIRECT CHANNEL

Requires the participation of differents Is the shortest connection between the


untermediaries in order to accomplish fabricator or priducer and the end
the full process. consumer.

Two types

Manufactures consumers

Short channel Long channel

Manufactures Manufactures
Retailer wholesale
Consumers Retailer
Consumers

Intermediaries
 Investigation
 Contact
People or firms called MIDDLEMEN, who  Physical distribution
have an important role in the product  Promotion
distribution channel.  Negotiation
 Adaptation
 Funding
Fuction  Acceptance of risk

The intermediaries need to perform different


actions from collecting information
5. True or false
1.

2.
3.

4.
5.

6.
6. Join the vocabulary
7. Screenshots
1.

2.
3.

4.
5.

6.
7.

8.
9.

10.

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