Founded by

Greg Moran David Back

Introduction
Self drive car rental service

Fleet of 3000+ cars

across 26 cities
Raised funding of
$45,200,000 in 7 rounds
Company’s Vision
Global
Expansion in 20+ countries
in span of 2-3 years

India
Expansion in 100+ cities
How?
How?
Global
Expansion in 20+ countries
A program in which you can lease your
in span of 2-3 years
car with
Zoomcar and earn.
India
This way, the company increases its
Expansion in 100+ cities
inventory.
Upcoming Business Model
New sister company called Pedl,
where the company rents cycle
Website Performance
Desktop Performance
Pingdom Report

GT Metrix Report
Mobile Performance
SEO Audit
Popularity

Authority
Search Visit % Visitors

Organic Others

Top searches
Bounce Rate/Session

Robots.txt
Keyword Frequency
Title and Meta
Backlink data
Anchor text report

Image Alt Attributes

Head Tags
Frequency

Words
Organic Rankings
 Keyword Page Position
Self drive car 1 2
Self drive cars 1 1
Self drive car on hire 1 1
Self drive car on rent 1 1
Rent self drive car 1 1
Hire self drive car 1 1
Lease self drive car 1 7
Self drive car for a week 1 3
Rent self drive car in Mumbai 1 3

Self drive car in Mumbai 1 2

Self drive car hire 1 1
Self drive hire 1 1
Self car rental 1 1
Cheap car rentals 1 5
Rent a car 1 1
rent self drive car for day 1 3
 Keyword Page Position
Rent a car 1 1
Car rental prices 1 1
Luxury car rental 2 9
Luxury car self drive 1 6
Book self drive car 1 2
Self drive car booking 1 3
Self drive luxury car hire 1 5
Hire car without driver 1 1
Book car without driver 1 1
Book car for outstation 1 7
Self drive car rental services 1 2
Self drive car in Mumbai 1 2
Self drive car in bangalore 1 10
Self drive car in Chennai 1 1
Self drive car in delhi 1 1
Self drive car in pune 1 1
 Keyword Page Position
Self drive car for 1 hour 1 1
Self drive car for few hours 1 5
Cheap self drive car 1 3
Self drive car in mysore 1 1
Self drive car in hyderabad 1 1
Self drive car in kochi 1 1
Self drive car in goa 1 5
Hire car in goa 1 2
Rent a car in goa 1 2
Rent car in goa 1 4
Self drive car hire in goa 1 3
Self drive car in Guwahati 1 1
Self drive car in Jaipur 1 1
Self drive car price 1 6
Cheap self drive cars 1 6
Google Ads
Keyword zoomcar
Keyword zoom car
Keyword self drive car for 1 day
Keyword self drive car for 2 hour
Remarketing
Facebook remarketing
Instagram remarketing
Remarketing for ZAP
Social Media
Creative Content
Features & Updates
Listicles
Contests
#Zoomvember Contest

Collaborated with the company

@beirdo.official
Contests

#GuessthePersonality #Photographycontest
Reposts
Youtube
Youtube – Know your car
Youtube – Influencer Marketing
#Guessthecar Campaign

Rules : Guess the name of

the car and answer in the
comments

Winners : 1 per post

Giveaway : Zoomcar credits

Platform : Facebook &

Twitter
#Guessthecar Campaign
Brand Moodboard
Logo variants
Old New

Colors Font

Futura
Email Marketing
Contest Alerts
Sales Promotions
Road trips
App Store Optimization
 Rankings
Keyword Rank
Zoomcar 1
Rent a car 1
Car rental 2
Hire a car 1
Car rental app 2
Car rent 2
Car hire app 2
Rent car goa 2
Cheap car 3
Self drive car 5
Myles 3
 Rankings

Keyword Rank
Zoomcar 1
Myles 3
Avis car 5
Rent a car -
Car rentals 3
Self drive 4
Car rental app 2
Cheap car rental 5
Self drive car 5
Hire a car -
Reviews

Total Critical Reviews : 1772/5465

Reviews

Total Critical Reviews : 158/292

Comparative Analysis
Social Media/ Facebook Instagram YouTube Twitter
Competitors

Zoomcar 382000 16100 2530 12900

Myles 62000 2400 80 2018

Avis 165000 12600 - 31100

Competitor 1
#MYLESBIRTHDAYBLAST Campaign

Runtime : 8-10 Days

Rules : Different game/activity for each post

Winners : 10-12

Give Away : Goodies/ Coupons

Platform : Facebook, Instagram, Twitter

Facebook Engagement
Instagram & Twitter
Competitor 2
The 365 DAY WINNER
Campaign
Runtime : 365 Days

Rules : Like the Post and Subjective answer in

the form of comments

Giveaway : 2 Free Rental Days

No. of Winners : 365

Platform : Only Instagram

S1418 likes = 7 times the average!
 Collaborated with
@thebucketlistfamily
Target Audience
TG – I
Age : 19-28

Gender : Male/Female

Class : Lower/Middle/Upper

Demographic : Away from Home town/Family

Location : All 26 cities where Zoomcar operates

Buyer Persona
Name : Madhav Khanna

Age : 20 years

Profession : Student at NMIMS

From : Delhi, India

Hobbies : Singing and Photography

Income Status : Middle Class

TG – II
Age : 19-28

Gender : Male/Female

Class : Lower/Middle

Interests : Likes Travelling and Partying

Demographic : Lives in hometown

Location : All 26 cities where Zoomcar operates

Buyer Persona
Name : Rajvi Sanghvi

Age : 22 years

Profession : Student at Welingkar

. Institute

From : Mumbai

Hobbies : Travelling, Foodie, Social

Drinker
TG – III
Age : 28-50

Gender : Male/Female

Class : Lower-Middle & Middle

Interests : Likes Travelling and Adventures, Frequent . .

. travelers, People who go on Holidays regularly

Location : All 26 cities where Zoomcar operates

Buyer Persona
Name : Deepak Jalal

Age : 33

Class : Middle

Profession : Wedding Photographer

Behavior : Likes Cricket, Active on

. Social Media, Travels a lot

Location : Bangalore
SEO Recommendations
What do you mean by taxi/cab?

A car with chauffeur, right?

 Page 1 | Position 9

• Irrelevant keyword optimized

• Irrelevant traffic! After one reaches the page, one realizes it offers self drive cars and
leaves the page.
• This increases the bounce rate and decreases the session duration.
Scope of image compression

The images can still be compressed and speed of loading the website can be increased.

H2 recommendations
H2 used on the home page Recommended H2 Stats
The zoomcar advantage Self drive car rental 1-10k
The H2 tags used on the homepage do not have keywords. Supermilers Club Self driving 1-10k
Using relevant keywords in H2 can improve organic rankings.
How zoomcar works Self drive car hire 1-10k
Zoom on the go! Self car rental 100-1k
A car for every need
Influencer Marketing
Abhinav Chandel
/abhiandnow
68.4k followers
Travel Enthusiast
Does frequent road trips

By giving a Zoomcar free of cost for a roadtrip, he

can review Zoomcar’s service and recommend his
followers to experience it.
Shramona Poddar
/mishti.and.meat
48.9k followers
Adventurer
Does frequent road trips
She can review about how Zoomcar was useful for
her to reach to the remotest of places where no other
means of Transport was available and how a woman
could explore the wildest of regions being safe and
sound.
Anuradha Goyal inditales.com

500k monthly visitors

• Convenience of Zoomcar for road
trip

• USPs of Zoomcar

• Price comparison with competitor

Influencer Commercials
@mishti.and.meat – Sk per post @abhiandnow
15k per post
25k per video

inditales.com – 40k per blog

Blog Ideas
 “The Non-Negotiable Things and
Hacks for your next road trip”
• Talk about necessary things to
carry.
• T- First Aid Kit, Flashlights,
GPS, Packaged food and
Snacks, Medicines, etc
• H - Trunk Covers for …….Extra
Luggage, Small Bills
• Talk about Zoom’s all India
permit and acknowledge how
easy it is to use Zoomcar over
cab for roadtrip.
 “Long Weekends of 2018 to
lookout for”

• Inform about all the long

holidays that are coming in
2018
• Tell them some places to visit
for certain occasions.
 “Why cycling is better than your 6
am Jog”
• Cycling is a non-weight bearing
activity, so it is better for your
knees and joints
• Go different Places
• It’s a fact that you can ride more
than you can run
• Avoid talks with those annoying
jogging mates
 “8 Things to Consider before
buying a Car in 2018”
• Finding out different Dealers
• Financing (Own or Loan)
• Prices
• Fuel Prices in Future and electric
cars options
• Type of Cars
(Hatchback/SUV/Sedan)
• Maintenance cost
• Stating about the Zap Program in .
. the end
 “Explore the marvels of
Kozhikode”
Places to visit
• Kadalundi Bird Sanctuary
• Kozhikode Beach
• Kalarandi Waterfalls
• Thali Temple
• Indian Business Museum

Add a link to the Blog Post “The Non-

Negotiable Things and Hacks for your
next road trip”
Google Ad Campaign
Search Campaign 1 – PAN India

Keyword/Phrase Searches per month (India)

• Location - In all 26 cities where Zoomcar
operates
• Objective - Website traffic followed by data Self drive car rental 1k-10k
collection and remarketing. Self driving 1k-10k
• Landing Page – zoomcar.com
• Bid Strategy - Maximize clicks Self drive car hire 100-1k
• Daily Budget – Rs.500 Self car rental 10-100
• Duration – 15Dec-14Jan
Ad 1 – Call out Extension

Ad 2 – Price Extension
 Search Campaign 2 – New Year – Mumbai
• Location - Mumbai Keyword Searches per
month (India)
• Objective - Website traffic followed by data
self drive car rental mumbai 1k-10k
collection and remarketing
1k-10k
• Landing Page – self drive cars in mumbai

https://www.zoomcar.com/mumbai/search (just car rental mumbai 10k-100k

add a 20% off pop up and collect email address) rent a car in mumbai without driver
100-1k
• Bid Strategy - Maximize clicks
• Daily Budget – Rs.500 zoomcar mumbai 10k-100k

• Duration – 15Dec-14Jan self drive car rental thane 100-1k

Ad 1 – Promotion Extension

With this strategy, Zoomcar can win the inter-city opportunities. Same type of campaigns can be
done for all cities.
Display Campaign

• TG - interested in self drive since long

• Custom affinity audience created

• Interested in competitor’s product

• Above 19

• In 26 cities where Zoomcar operates

• Car hire in self drive • Own drive car rental in These are the keywords
• Car hire luxury cars • Premium car rent
• Enterprise car rentals near me • Self drive car hire rates in suggested by google for
• Low car rental deal • Zoomcar rental affinity audience.
• Luxury car hire to • Self drive Mumbai
• Online booking car rental • Outstation car rental mumbai
Creative
Email Marketing
Email Automation Strategy
Opened
Ignored

2 3

4
5 6
Email 1
Title - Welcome “FNAME” to the Zoomcar Family, here’s a 10% discount to boost . your
weekend

Content - Personalized thank you Message

Joining Bonus
Links to App, Blogs, Social Media Handles, etc

Email 2
Title - Unwind in the jewels of <Nearby location>

Content - Details and insights about the Location

Time & Distance to travel .
Link to “The Non-Negotiable things and hacks for your next roadtrip”
Email 3
Title - Hey “FNAME”, here’s some important updates you . .
missed last week

Content - Links to Blog post

Embed recent Social Media Posts
Display new services/updates from Zoomcar

Email 4
Title – Here’s the discount coupon, impatiently waiting for you. Grab Now!

Content – 10% discount on first booking with Zoomcar app.

CTA – Download App

Email 5
Title – Now, you can book Zoomcar with zero deposit.

Content – No insurance cost, no fuel cost, no hidden cost, no worries!

Feature – One way drive & Airport

CTA – Download the app now

Email 6
Title - You have earned Rs. 500 Zoomcar Credits, Claim now!

Content – Countdown timer, T&Cs

CTA – Claim now