NATIONAL P.G.

COLLEGE, LUCKNOW
Department of Management Studies

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

COURSE STRUCTURE

BBA-101 BUSINESS MATHEMATICS

BBA-102 COMPUTER FUNDAMENTALS
BBA-103 FINANCIAL ACCOUNTING
BBA-104 MANAGERIAL ECONOMICS
BBA-105 MARKETING FUNDAMENTALS
BBA-106 PRINCIPLES OF MANAGEMENT

BBA-201 BUSINESS COMMUNICATION

BBA-202 BUSINESS STATISTICS
BBA-203 CONSUMER BEHAVIOUR
BBA-204 ENVIRONMENTAL STUDIES
BBA-205 FINANCIAL MATHEMATICS
BBA-206 ETHICAL BEHAVIOR

BBA-301 ADVERTISING MANAGEMENT

BBA-302 BANKING AND INSURANCE
BBA-303 BUSINESS ENVIRONMENT
BBA-304 MANAGEMENT ACCOUNTING
BBA-305 BUSINESS LAWS
BBA-306 RESEARCH METHODOLOGY

BBA-401 FINANCIAL MANAGEMENT

BBA-402 HUMAN RESOURCE MANAGEMENT
BBA-403 INFORMATION MANAGEMENT
BBA-404 OPERATIONS MANAGEMENT
BBA-405 RETAIL MANAGEMENT
BBA-406 RURAL MARKETING
NON CREDIT: FOREIGN LANGUAGE

SUMMER TRAINING

BBA-501 E-COMMERCE
BBA-502 FINANCIAL SERVICES
BBA-503 HEALTH CARE MANAGEMENT
BBA-504 MARKETING OF SERVICES
BBA-505 TAXATION LAWS
BBA-506 MANAGING PERSONAL FINANCE
NON CREDIT : SUMMER PROJECT

BBA-601 BUSINESS POLICY

BBA-602 COMPANY LAW
BBA-603 ENTREPRENEURSHIP
BBA-604 INTERNATIONAL BUSINESS
BBA-605 ORGANIZATIONAL BEHAVIOUR
BBA-606 PROJECT MANAGEMENT

1
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 101
BUSINESS MATHEMATICS

Course Objective: The course aims at providing basic skills for quantitative application in
business situations.

UNIT I

Arithmetical Progression- Sum of a series in A.P., Arithmetic Mean, Geometric Progression,

Sum of a Series in G.P., Geometrical Mean, Sum of Infinite Geometric Series, Permutation
and Combination, Fundamental rules of counting, Permutation of n different things,
Permutation of things not all different, Combination of n different things n at a time( Simple
Problems )
(07 Lectures)

UNIT II

Matrix Algebra-Definition, Matrix operations, Addition, subtraction and multiplication of

matrices, Types of matrices- Square, Diagonal, Null, Transpose of a matrix, Determinant of a
matrix, Square Matrix, Singular and Non-Singular Matrix, Co-factor matrix, adjoint of a
matrix, Inverse of a matrix, Solution of simultaneous equations using inverse of a matrix..
(07 Lectures)

UNIT III

Differential Calculus- Differentiation, Differentiation of product of two functions,

Differentiation of quotient of two functions, Differentiation of a function of a function,
Differentiation of logarithmic and exponential function, Differentiation of implicit function,
Maxima and Minima, Simple business applications[Simple Problems- Trigonometrical
functions are excluded].
(08 Lectures)

UNIT IV

Integral Calculus, Fundamental rules of Integration, Integration by substitution, Integration

by parts, Integration by decomposition into a sum using partial fractions, Simple business
applications [Trigonometrical functions are excluded].
(08 Lectures)

Suggested Readings:

Sancheti & Kapoor : Business Mathematics

Mongia : Mathematics for Business and Economics
Qazi Zairuddin : Business Mathematics
Anderson, Sweeny & Williams : Quantitative methods for Business

2
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 102
COMPUTER FUNDAMENTALS

Course Objective: This course aims to familiarize the students with computers and its
application in the field of business

UNIT I

Introduction to Computer, What is a Computer, Application of Computers; Historical

evolution of Computer; Generation of Computer; Classification of Computer; Characteristics
of Computers; Limitations of Computers; Data; Process, Information; Hardware; Software;
Firmware; Elements & Block Diagram of Computer, Types of computer systems: personal,
micro, mini, mainframe, and supercomputers. Generation of Languages; high Level
Languages, Low Level Languages;
(08 Lectures)
UNIT II

Input Devices like Keyboard, Mouse, Scanner, OCR, OMR etc., Output Devices like Printer,
Plotter etc. working of DMP, Inkjet & Laser Printer. Computer uses, applications: concept of
data communication and networking.
(07 Lectures)
UNIT III

Computer Organization, Input, Process, Output. Input Output Organization, Bit, Nibble, Byte,
Word, Memory Size, Data Representation: binary, octal and hexadecimal number system
and their inter conversions; binary arithmetic; internal data representation: fixed point and
floating representation, 1’s compliment and 2’s compliment, signed magnitude
representation.
(07 Lectures)
UNIT IV

Memory concepts, Basic Memory element; Primary Memory; concept of RAM; ROM;
PROM; EPROM; EAPROM; static RAM; Dynamic RAM; SDRAM/RDRAM; Secondary
storage Devices; Magnetic Tape, Magnetic Disk, Floppy Disk, Video/Optical disk (CD
ROM) Types of software, System & Application software, Operating System Definition;
storage and Retrieval software, Translators, Interpreters, compliers;
(08 Lectures)
Suggested Readings:

P.K Sinha : Computer fundamentals

B. Ram : Computer Fundamentals
Nortan : Computer fundamentals Peter

3
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 103
FINANCIAL ACCOUNTING

Course Objective: This course aims to build the competency for preparing, analyzing and
interpreting financial statements.

UNIT I

Introduction to Financial Accounting: Accounting and accounting system, information

perception of different users, Basic accounting concepts and conventions and Accounting
Standards, GAAP, Branches of accounting
(04 Lectures)
UNIT II

Source Documents, classification of accounts , Recording, posting of transactions in Journal,

Preparation of trial balance, Financial Statements-Trading, Profit & loss a/c, Balance Sheet,
adjustment of accounts, closing of accounts, completing the accounting cycle.
(07Lectures)
UNIT III

Bank reconciliation statement, capital expenditure and revenue expenditure, Depreciation

accounting, Accounting for share capital-issue, forfeiture and re-issue, preference share and
buy back of shares
(13 Lectures)
UNIT IV

Financial Statements Analysis: Sources of Information, objectives of Financial Statement of

Analysis. Techniques of Financial Statements Analysis: Common size statement, Trend
Analysis, Comparative size Statement and Ratio Analysis (Liquidity, Profitability, Solvency,
Turnover). Nature and Functions of Financial Reporting.
(06 Lectures)

Suggested Readings:

S.N. Maheshwari : Financial Accounting

P.C. Tulsian : Financial Accounting
T.S. Grewal : Financial Accounting

4
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 104
MANAGERIAL ECONOMICS

Course Objective : The course aims to acquit the students with micro and macro economic
fundamentals required for business analysis.

UNIT I

Introduction- Meaning, nature and scope of Managerial Economics, Significance in decision

making. Fundamental principles. Demand Analysis-Introduction to Law of Demand, types of
demand individual and market demand curves and schedule, Demand determinants,
Importance in decision making, Demand Forecasting-meaning and methods. Elasticity of
Demand-Meaning, types, measurement and significance.
(07 Lectures)
UNIT II

Production Function-Meaning, Law of Variable Proportions, Returns to scale, ISO-Product

Curves-meaning and features. Cost Concepts-meaning and types of cost. Cost-output
relationship in short and long run. Break Even Point-Meaning, features and significance.
(07 Lectures)
UNIT III

Market Structure and Pricing Theory, Pricing under different market conditions-perfect
competition, imperfect competition and monopoly. Price discrimination under monopoly and
necessary condition and degrees of price discrimination
(07 Lectures)
UNIT IV

National Income-meaning, concepts, various methods of measurement. Difficulties in

measuring national income, Trade Cycle-Introduction, various phases of trade cycle. Hicks
Theory of trade cycle, Keynes Theory of trade cycle.

(09 Lectures)

Suggested Readings:

Stonier &Hague : Test book of Economics

Sundaram & Vaish : Principles of Economics
K.K.Dewett : Principles of Economics

5
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 105
MARKETING FUNDAMENTALS

UNIT I

Definition of marketing, marketing concepts, marketing environment (macro environment

and micro environment), Consumer behavior (factors influencing consumer behavior, buying
motives, buyer purchase process), marketing mix
(07 Lectures)
UNIT II

Market segmentation (importance, bases of segmentation,)market targeting and positioning,

Product management (characterstics of product, types of products, levels of products, product
line, product mix, brand concepts)PLC,NPD
(08 Lectures)
UNIT III

Pricing (objectives, methods, importance) Product distribution (physical distribution,

transportation, warehousing concepts only) managing distribution channels, types of
distribution channels, functions and services of wholesaler and retailer
(07 Lectures)
UNIT IV

Product promotion-Advertising (importance and types of advertising) sales promotion

(importance and types) Personal selling (nature, significance, process, management of sales
force), IMC .
(08 Lectures)
Suggested Readings:

Marketing Management : Philip Kotler

Marketing Management : Namakumari and Ramdev

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 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 106
PRINCIPLES OF MANAGEMENT

UNIT I
Definition, Nature, Scope and importance of Management. The school of management
thought-classical, neo classical and modern school, works of F. W. Taylor and Henry Fayol,
Functions of a manager. Social responsibility of Managers. Values and Ethics, managers need
for understanding internal and external environment.
(08 Lectures)

UNIT II
Planning: Definition. Nature, Scope and significance of Planning. Objectives. Steps of
Planning. Decision making as key step in planning. The process and techniques of Decision
Making, Long Range Planning., Strategies and policies, departmentation and bases of
departmentation.

(07 Lectures)
UNIT III
Staffing-nature and significance, selection and training process in brief, fundamentals of
staffing, Organization: Definition, nature Scope and significance, Approaches to
Departments, Line and Staff relationship, Delegation and Decentralization, Committee
system, Determinants of effective organizing, span of control and Graicunas theory
(08 Lectures)

UNIT IV
Directing and controlling-nature and scope, types of control , control process, techniques of
control-Traditional and modern, Determinants of an effective Control System. Managerial
Effectiveness. Coordination.
(07 Lectures)
Suggested Readings:

L.M Prasad : Principles and practice of Management

VSP Rao : Principles of Management
T Sivalingam : Principles and practice of Management
D.K Bhattacharya : Principles and practice of Management
S.C. Saxena : Principles and practice of Management
P. Parthasarthy : Principles of Management

7
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 201
BUSINESS COMMUNICATION

Course Objective : Communicating effectively in speaking and writing extends across all
areas of business including management, social, technical positions. Therefore the objective
of this paper is to develop effective communication skills among the students.

UNIT I
Introduction to business communication, importance and objectives, types of communication
–:formal and informal network, upward, downward, horizontal and lateral, grapevine :single
strand, gossip, cluster, probability, importance of grapevine Process of communication,
corporate communication ,miscommunication or barriers to communication, principles of
communication-7C’s.
(8 lectures)
UNIT II
Verbal communication – importance, types. Need, functions and components of business
letter, drafting of letters, enquiry letter, placing an order, complaints and follow up letter,
sales letter, circulars, application for employment, resume, notice, agenda, memo.
(7 lectures)
UNIT III
Oral Presentation- principles of oral presentation, factors affecting presentation, Non – verbal
communication : appearance, body language, para language, time, space, silence. Effective
listening – factors affecting listening, improving listening.
(8 lectures)
UNIT IV
Interviews, types, characteristics, how to conduct effective interviews. Communication
models- David Berlo’s SMCR Model, Shannon and Weaver’s model, Westley and Mac lean
Model.
(7 lectures)
Suggested Readings :
Business Communication: T N Chabbra
Business Communication: R C Bhatia
Business Communication: V Badi and K Karuna

8
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 202
BUSINESS STATISTICS

Course Objective: The course aims at equip the students with statistical tools and concepts
that help in decision making

UNIT I

Statistics- Definition ,Importance, Characteristics, Advantages & Limitations, Primary and

secondary data ,classification and tabulation of data. Measures of central tendency-
Arithmetic mean ,geometric mean and harmonic mean ,mode, median
(08 Lectures)
UNIT II

Measures of dispersion- Range, quartile deviation, mean deviation, standard deviation,

absolute and relative measures of dispersion, Coefficient of variation. Probability-Definition
of probability, Classical and empirical probability, Addition and Multiplication rule of
probability, Conditional probability, Bayes’ theorem with managerial examples, Simple
problems

UNIT III

Correlation Analysis-Introduction, Importance of correlation , Analysis, Types of correlation-

Positive and Negative Correlation, linear and non- linear correlation. Measures of correlation-
scatter diagram method, Karl Pearson’s co-efficient of correlation, Spearman’s Co-efficient
of rank correlation Regression Analysis: Difference between correlation and regression, lines
of regression ,Method of least squares ,fitting straight lines, properties of regression line,
Regession Co-efficients and their properties
(08 Lectures)
UNIT IV

Time series analysis; Utility of time series, Components of time series ,Time series model-
Addition and Multiplication model, Measurement of trend-Graphic method ,Moving
Average method, method of least squares ,fitting a straight line trend, Seasonal variations-
Estimation of seasonal variations, Method of simple averages, ratio to moving average
method ,cyclical variations
(07 Lectures)

Suggested Readings:

M.P.Gupta & S.P.Gupta : Business Statistics

Sancheti & Kapoor : Business and Economics Statistics
Shenoy, Srivastava & Gupta : Business Statistics
S. C. Gupta & Indra Gupta : Business Statistics

9
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 203
CONSUMER BEHAVIOUR

UNIT I

Consumer behaviour-meaning, nature, factors affecting consumer behaviour, consumer

behaviour and marketing management-market opportunity analysis, target market selection,
marketing mix determination, consumer’s purchase process ,consumer involvement

UNIT II

Models of consumer behaviour-Economic model, Psychological model, Pavlovian learning

model, input process and output model, Howard Sheth model, Nicosia model, Industrial
buying ,difference between IBB and CBB

UNIT III

Internal determinants of CB-Consumer perception-Perception process, perception and

marketing strategy, consumer personality, characteristics of a personality, self concept and its
implications on marketing,attitude-definition,characterstics,functions,cognitive dissonance

UNIT IV

External determinants of CB-Culture, subculture and its importance, reference groups and
its impact on CB, family buying influence, lifestyle and its impact on CB,VALS

Suggested reading-

Consumer Behaviour -Dr.Matin Khan

Consumer Behaviour -Rajeev Kumra

Consumer Behaviour and advertising management-Debraj Datta and Mahua dutta

10
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 204
ENVIRONMENTAL STUDIES

Course Objective: The course aims at providing knowledge about environmental concerns
and their importance.

UNIT I

Introduction to Environmental Studies, Sustainable Development, Realm of Ecology,

Environmental Management System (EMS), Bio-Diversity, Business and Environment,
Environmental Ethics.
(07 Lectures)
UNIT II

International efforts for Environmental Protection, India’s efforts for Environmental

Protection , Public Policy, Role of NGOs, Environmental Clearance for establishing and
operating Industries in India
(07 Lectures)
UNIT III

Global Environmental Problem ,Global Warming, Ozone Depletion, Air & Noise Pollution,
Water Resource, Land Management & Soil Pollution, Waste Management, Forest & Wild
Life Management.
(09 Lectures)
UNIT IV

Indian Environmental Law, Wild Life Protection Act, 1972, Water (Prevention & Control of
Pollution) Act, 1974, Environmental (Protection) Act, 1986, Air (Prevention & Control of
Pollution) Act, 1981, Functions of CPCP and SPCP, ISO-14000.
(07 Lectures)

Suggested Readings:

N. K. Uberoi : Environmental Management

Kaushik & Kaushik : Perspectives in Environmental Studies
Dr. Anand S. Bal : Environmental Management

11
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 205
FINANCIAL MATHEMATICS

Course Objective: The course aims to equip the students with broad based knowledge of
mathematics with emphasis to business decision making

UNIT I

Basic concepts, Simple and Compound Interest, Kinds of interest rates-effective rate of
interest, Nominal rate of interest and force of interest. Relationship between effective and
nominal rate of interest
(08 Lectures)
UNIT II

Present value and discount rate, Effective and nominal rate of discount, Relationship between
interest and discount, Equation of payments. (07 Lectures)

UNIT III
Annuity, types of annuity - immediate, due, certain, contingent, varying, deferred, perpetuity,
Valuation of annuities - Certain, Present value of an annuity, Present value of deferred
annuity, present value of a perpetuity(simple and basic problems & derivations)
(10 Lectures)
UNIT IV

Valuation of securities, Present value of bonds-face value, coupon rate, redemption value.
yield to maturity. Present value of preference shares, Present value of equity shares, Growth
in dividends- Normal growth and super normal growth. (05lectures)

Suggested Readings:

Prof. B. L. Bajpai : Financial Mathematics

I.M. Pandey : Financial Management

12
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 206
ETHICAL BEHAVIOUR

Course Objectives: The objective of this course is to provide insight to the students into
Indian Values in modern perspectives with managerial implications and relevance, and also
to provide exploration into the ethical dimensions of the business.

UNIT I

Human Behaviour- Concept &Process, nature and determinants. Models of man. Individual
Differences-factors and implications. Learning concept and process. Learning theories-
Conditioning theory, cognitive learning theory, social learning theory.

UNIT II

Interpersonal behavior - nature, theories- social exchange theory, equity theory, balance
theory, interpersonal competence. Transaction analysis, group concept, types, group
development, integration of self and group, group behavior model, group cohesiveness.

UNIT III

Managerial effectiveness through Human Values: Indian insights on decision making,

Indian models of leadership, Holistic effectiveness, Cultural congruence and competitive
effectiveness, Key Indian Values in Indian Scriptures, Values articulated by Indian thinkers
like Vivekananda, Aurbindo, Gandhi.

UNIT IV

Business Ethics: Concept of Business Ethics, Cases and Issues in Business Ethics, Strategies
for Ethics Management-Compliance Strategy & Integrity Strategy, Ethical leadership & the
psychology of decision making, Kohlberg’s six stages of Moral development, Steiner’s Ten
Reasons for complex moral problems, Four Social responsibility modes & roles.

Total-08

Suggested readings:

1-Management By Values : S. K. Chakraborty

2-Ethics in Management : Vedantic Perspectives: S. K. Chakraborty
3-Indian Ethos and Modern Management : B. L. Bajpai
4-Hard Like Water : Vincent Di Norcia
5-Organizational behavior : L.M.Prasad

13
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 301
ADVERTISING MANAGEMENT

Course Objective: The purpose of the course is to provide knowledge to students about
advertising strategies and skills

UNIT I

Definition , Nature & Evolution of advertising, socio-economic effects of advertising, its

objectives , functions, role and criticism, Types of advertising, Recent trends in Indian
Advertising.
(08 lectures)
UNIT II

Advertising Copy- classification and elements, Illustration, Layout, Headlines, Text, Colors,
Evaluation of Effectiveness, Advertising Agency-function, selection and compensation.
(08 lectures)
UNIT III

Advertising and consumer behaviour, Advertising Research, Planning an Advertising

Campaign, Advertising Budget- Objective, models and methods of Advertising budget,
Advertising Appeal.
(07 lectures)
UNIT IV

Media- Meaning, Media plan and Strategy development activities, Market analysis &
identifying Target Media, Types, Merits & Demerits of selection of Media.
(07 lectures)

Suggested readings:

S.H.H. Khazmi & Satish K. Batra : Advertising & Sales Promotion;

14
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA- 302
BANKING AND INSURANCE

Course Objective : The objective of this paper is to generate awareness among student about
monetary and fiscal policies and the effects they can cause on firms decision making as well
as the economy in general.

UNIT I

Bank – meaning, types and Functions of Banks (1), Commercial bank and their functions (1),
credit creation-meaning, process and limitations of credit creation (1), Role of commercial
bank in development of developing and underdeveloped economy, Central Bank and it’s
functions (1); Credit control by R.B.I -quantitative and qualitative tools, Role of central bank
in economic development of the country.
(09 lectures)
UNIT II

New concept of banking : ATM and E-banking, rural banking : meaning, rural finance -
LDB, RRB, NABARD (3), IMF and World Bank –functions, organization and its
importance.
(07 lectures)
UNIT III

Concept of Insurance : meaning and features (1), importance of insurance (1), principles of
insurance : utmost good faith, indemnity, causa proxima, insurable interest, subrogation,
mitigation of loss, contribution, attachment of risk (3), insurance and gambling, reinsurance
and double insurance, nomination and assignment (1)

(06 lectures)
UNIT IV

Life insurance : meaning (1), principles of life insurance (1), procedure of taking life
insurance policy (1),lapse and revival of policy, settlement of claim, (2) annuities, types of
life insurance policies (1),difference between life insurance and other forms of insurance (2)
(08 lectures)

Suggested readings:

G.Crowther : An Outline of Money

S.B Gupta : Monetary Economics
H.Dalton : Public Finance
B.P.Tyagi : Public Finance
Arif Khan : Insurance
M.L.Seth : Money Banking
Paul Enzing : Monetary Economics

15
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 303
BUSINESS ENVIORNMENT

Course Objective : It aims to highlight to various factors of the environment which affect
decision making process of an organization.

UNIT I

Overview of business environment, types of environment-(internal and external),( micro and

macro.) Competitive analysis of industry - (Porter’s five forces model) Environmental
analysis – (SWOT and ETOP) basic philosophies of capitalism and socialism and mixed
economy with their variants.
(08 lectures)
UNIT II

Economic roles of government in India, constitutional provisions affecting business. Social

responsibility of business, Consumerism- Main Provisions of Consumer Protection Act and
Consumer Forum- Organisation, Business and Functions, Corporate Governance (Concept
and Importance).
(08 lectures)
UNIT III

Global liberalization, GATT-(objectives,) WTO-(benefits and drawbacks,) comparison with

GATT, MNC-(def, meaning, merits and demerits.) Globalistion- (meaning, dimensions,
factors, pros and cons) .Export promotions-(EPZ, SEZ,) , FEMA-(objectives, comparison
with FERA) .
(07 lectures)
Unit IV

Industrial policy of India since 1951, IDRA, Price control-(objectives, mechanism) Monetary
and fiscal policy in India. SEBI- (objectives and functions). Capital market reforms and
trading
(07 lectures)

Suggested readings:

Francis Cherunilam : Business environment

Neelamagam : Business environment
Sudesh Bedi : Business environment

16
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 304
MANAGEMENT ACCOUNTING

Course Objectives: This course aims to develop the competency for making correct analysis
of relevant information required for managerial decision making

UNIT-1

Introduction: Meaning, Nature, Scope, Objectives and functions of Management Accounting.

Its Significance and Limitations, Distinguishing features of Management, Financial &Cost
Accounting, Role and Responsibilities of Management Accountant.

(06 Lectures)

UNIT-2

Analysis and interpretation of financial statements: Meaning, Objectives, procedure and

types, its significance and limitations, Comparative Statements, Common size statements and
ratio analysis.

(08Lectures)

UNIT-3

Marginal Costing and decision making: Concept of marginal costing, Application of marginal
costing and decision making-Make or buy decision, pricing decisions, CVP Analysis.

(08Lectures)

UNIT-4

Budgetary control: Meaning &Significance, Fixed, flexible and Zero based budgeting,
Variance Analysis-Computation of material & Labour Variances, Responsibility Accounting:
Features, Advantages &its Limitations.

(08Lectures)

Suggested Readings:

Dr.I.MPandey : Management Accounting

Dr.K.L Gupta : Management Accounting
Dr. S.P Gupta : Management Accounting
Ray H.Garrison : Management Accounting
Colin Drury : Management Accounting

17
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 305
BUSINESS LAW

Course Objectives: The objective of this course is to make the students aware of legal
dimensions of business including its scope, content and constraints.

UNIT I

Laws of Contract: General Principles, Essentials of a valid contract, Offer and Acceptance,
Consideration, Capacity of Parties, Free Consent, Bailment and Pledge, Performance and
Discharge of Contract
(08 lectures)
UNIT II

Law of Sale of Goods: Indian Sales of Goods Act, 1930, Contract of Sale of Goods,
Conditions and Warranties, Transfer of Property in Goods, Rights of Unpaid Seller
(08 lectures)
UNIT III

Law of Negotiable Instruments: Definition, Kinds of negotiable instruments- Promissory

Note, Bill of Exchange & Cheque, Parties to Negotiable instruments, Dishonour and
discharge, Banker and customer
(07 lectures)
UNIT IV

Miscellaneous Business Laws: Foreign Exchange Management Act (FEMA) and Industrial
Development and Regulation Act (IDRA) Salient features and appraisal
(07 lectures)

Suggested Readings:

Avtar Singh : Principles of Mercantile Law

M.C Kuchhal : Mercantile Law
M. C Kuchhal : Business Law
R.S. Pandiya : Principles of Mercantile Law
Anderson & Kumph : Business Laws & Bare Acts

18
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 306
RESEARCH METHODOLOGY

Course Objective: The course aims at providing knowledge and skills to understand the
methods and techniques of research.

UNIT I

Introduction to RM; Meaning, Objectives, Categories of research, Features of good research

studies, types of research studies, Scientific and non scientific methods, Research methods &
research methodology.Process of research. Importance of Research in Management
Decisions, Defining Research Problems, Research design, Types of research design, research
design in case of different research studies.
(07 Lectures)
UNIT II

Methods and techniques of data collection; Types of data collection. Methods used for
collection of different data types. Sampling and sampling distribution: importance of
sampling, methods of sampling, sampling errors, Attitude measurement and Scales,
Introduction to attitude- various methods to measure attitude
(08 Lectures)
UNIT III

Data presentation, preparation and preliminary analysis, Concept, Sources and Types of
Hypotheses; Formulation of Hypothesis; criteria of a good hypothesis, types of research
hypothesis, advantages of Hypothesis. Hypothesis Testing Procedure, Type I and II Error,
Chi-square test (Theoretical concepts & very simple numerical problems only)
(07 Lectures)
UNIT IV

Report writing and presentation, Writing and Formatting of reports, Essentials of a Good
Research Report, Presenting your research reports & tables, Graphical Presentation.

(08 Lectures)
Suggested Readings:

C.R Kothari : Research Methodology

Dr. Kumar : Research Methodology

19
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 401
FINANCIAL MANAGEMENT

Course Objective : This course aims to equip the students with the fundamental principles &
techniques of financial management concerned with the acquisition & use of funds by a
business firm.

UNIT I

Financial Management-meaning and scope. Functions of financial managers, various

decisions under financial management, Wealth maximisation vs Profit maximization
objective, financial planning.
(08 Lectures)
UNIT II
Capital budgeting-various techniques of capital budgeting decision-Payback period, NPV
method, Profitability Index, IRR method, sources of long term financing, Cost of Capital-cost
of debt, cost of preference shares, cost of equity shares and weighted average cost of capital.
(08 Lectures)
UNIT III
Capital Structure-theory and practice, Leverage-Operating, Financial, Combined leverage,
Dividend decision and models-Gordon and Walter model.

(07 Lectures)
UNIT IV
Working Capital Management-Working capital cycle, determinants of working capital,
Practical problems based on working capital computation, Tools for the analysis of financial
statements(theoretical aspects) and Accounting Ratios (liquidity, solvency, turnover and
profitability)
(07 Lectures)

Suggested Readings:

I M Pandey : Financial Management

R.P . Rustagi : Financial Management
Ravi M. Kishore: Financial Management

20
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 402
HUMAN RESOURCE MANAGEMENT

Course Objective: The course aims to familiarize the students with the importance of human
resource in the present day organization and its subsequent management as a "resource"

UNIT I

Nature and concept of HRM. Human Resource Management- History, difference between
Human Resource Development and Human Resource Management Importance of HRM and
Present Day Challenges . Evolution of HRM into Strategic HRM, Human Resource Planning:
Process, Limitation
(07 lectures)
UNIT II

Job Analysis-Process Outcome of Job Analysis, Job Description, Job Specification & Job
Evaluation Job Design, Recruitment, Selection and Placement: Factors affecting Recruitment,
Process of Recruitment, Sources of Recruitment, Process of Selection, Socialization &
Induction, Promotion, Demotion, Transfer & Separation
(08 lectures)
UNIT III

Training & Development- Difference between training and development, Training Methods,
Executive Development, Performance Appraisal: Methods of Performance Appraisal,
Possible Errors in Appraisal process

(07 lectures)
UNIT IV

Compensation Planning : Objectives, Theories underlying motivation, Developing Pay

Structure, Principles of Wage and Salary Administration, Trade union- Introduction,
objective and function , Managing Industrial Relation- Objective significance and approaches
& Workers Participation in Management- Objective and forms of participation ,Collective
bargaining-Types, process and factors, Quality Circle
(08 lectures)

Suggested Readings:

V. S. P. Rao : Human Resource Management

C. B. Mamoria : Personnel Management
K. Aswathappa : Human Resource and Personnel Management
C. S. Venkataratnam : Personnel Management & Human Resources
Dr. P. K. S. Menon : Human Resource Management & Organization Behavior

21
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 403
INFORMATION MANAGEMENT

Course Objective : The course aims to develop the basis understanding of the information
system and their role in business organization

UNIT I

Definition of data ,information and information system, Dimensions of Information, Concept

of system, information system and its components, Meaning and concept of MIS, its
characteristics, objectives, functions, Advantages , Limitation & Scope . MIS as a federation
of subsystems.
(07 Lectures)
UNIT II

Types of Information systems- Basic features and functions of Operations Support System,
Features and Objective of Transaction Processing System (TPS) and Process Control System
(PCS) ; Meaning, components and benefits of Enterprise Collaboration System (ECS) ; Basic
Feature and Function of Management Supports Systems (MSS), Features Classification,
Components, Framework and Role of Decision Support System (DSS), Feature Components
of Executive Information System (EIS), Applications of Management Information System
(MIS).
(08 Lectures)

UNIT III

Developing MIS systems- System Development Life Cycle (SDLC): Investigation, Analysis,
Design, Implementation, Testing, conversion & Maintenance of Information System.
(07 Lectures)

UNIT IV

Basic Functional Information System- Features and Application of Accounting Information

System, Human Resource System, Marketing Information System. Meaning and Application
of Artificial Intelligence; Meaning Features Steps Benefits and Limitations of Business
Process Reengineering.
(08 Lectures)

Suggested Readings:
Sangitha Ray : Management Information System
CSV Murthy : Management Information System
Shahjahan & Priyadarshini : Management Information System
Laudon & Laudon : Management Information System
James A.O. Brian : Management Information System

22
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 404
OPERATIONS MANAGEMENT

Course Objective: The course aims to familiarize the students with the basic concepts of
Operations and Production Management.

UNIT I

Introduction: Meaning, Nature and Scope of Production and Operation Management,

Objectives of Operation Management .Duties and responsibilities of Operations Manager.
Production function. Systems approach to Operation Management. Manufacturing Systems:
continuous and intermittent.
(07 lectures)
UNIT II

Plant Location: Nature, Factors considered in location, Methods of location analysis , Plant
Layout: Objective of good layout, Factors influencing layout and types of layout , Material
Handling Equipment: Importance, Objective, Principles, Factors affecting selection
equipment and types of handling equipment
(09 lectures)
UNIT III

Work Study: Method study and work measurement-Importance, Objectives, Application

areas ,Steps in method study and techniques of work measurement. Production Panning and
Control: Role and Scope of PPC in Operations Management, Factors influencing production
planning and benefits of production control
(08 lectures)
UNIT IV
Inventory Management: Factors influencing and objectives of inventory management.
Techniques of inventory management - ABC & EOQ analysis, Quality Control- Quality
Control Charts( p & np)

(06 lectures)

Suggested Readings:

Aswathappa, K : Production Management

Chunawalla, S.A. and Patel, D.R : Production an Operations Management
Dewan, J.M and Sudharshan, KN : Purchasing and Materials Management

23
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 405
RETAIL MANAGEMENT

UNIT I

Retailing-meaning, characteristics, scope, role, relevance. Retailing trends and problems in

India. retail theories-wheel of retailing, natural selection theory, retail accordion theory.
Retail organization structure.
(07 Lectures)

UNIT II

Retail formats, Retail customer-characteristics, customer buying behavior(black box model)

buying motives, buying roles, factors affecting consumer decision making.
(08 Lectures)

UNIT III

Retail market segmentation, targeting positioning (STP),Relationship marketing, kinds of

markets
(07 Lectures)

UNIT IV

Retail location strategy-importance, types, factors affecting choice. Retail pricing strategy-
types and factors affecting it. Retail space and ambience management-elements of ambience
and store layout
(08 Lectures)

Suggested reading
1. Retail management – Chetan Bajaj,Rajnish Tuli ,Nidhi Srivastava
2.Retail management – Swapna Pradhan
3.Retail management – Arif sheikh,Kaneez Fatima
4.Retail management – Manit mishra B.B.mishra

24
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 406
RURAL MARKETING

Course Objective: This paper deals with the rural consumer and market and applying this
knowledge for developing marketing strategies of the firm.

UNIT I

Definition , classification of markets, Rural market Vs Urban market, Rural marketing

environment (forces) , population and its locations , Occupation and expenditure pattern ,
Infrastructural facilities, problems in rural marketing
(08 lectures)
UNIT II

Rural consumer- Characteristics, Factors influencing his purchase decision, rural

market index consumer decision making process, Rural marketing strategies-
segmentation , targeting, positioning - (STP)
(08 lectures)
UNIT III

Composition of 4Ps in rural market- Product strategies in rural market, Price strategies
in rural market ,Place strategies in rural market, Promotion strategies in rural market
,Marketing of Agricultural inputs, Marketing of consumer durables
(07 lectures)
UNIT IV

Marketing of farm products , Agriculture marketing , cooperative marketing , some

rural marketing initiatives , services marketing in villages
(07 lectures)

Suggested Readings:

Badi&Badi : Rural marketing

R.Krishnamoorthy : Rural marketing

25
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 501
E – COMMERCE

Course Objective: It aims to familiarize students with the concepts of e-commerce.

UNIT I

Frame Work for understanding e-business-Planning, Implementing and Controlling of E-

business ; Introduction to e-commerce, issues in implementing e-commerce , driving forces
behind e-commerce ,e-commerce advantages to business & customers, e-commerce models -
B2B, B2C, C2C, Traditional Commerce v/s E-commerce.
(07 Lectures)

UNIT II

Electronic Data Interchange (EDI)- meaning, process of EDI, advantages, applications of

EDI; Online Banking- Definition, concepts and services, advantages; Mobile commerce-
Definition, Applications, Advantages.
(07 Lectures)

UNIT III

Introduction to Internet- definition, www, ISPs, Intranet, Extranet; Supply Chain

Management (SCM)-definition, elements, advantages, E-CRM, Difference between E-CRM
(Electronic Customer Relationship Management) and CRM, Process, Issues.
(10 Lectures)
UNIT IV

E-payment system-process, types. E-commerce security- Types, threats, defensive measures,

firewall and types, SSL, SET, encryption, digital signature, digital certificates.

(06 Lectures)

Suggested Readings:

Ritendra Goyal : E Commerce

H. Albert Napier : E Commerce
Bharat Bhasker : E Commerce

26
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 502
FINANCIAL SERVICES

Course Objective: The objective of this course is to make the students understand the basic
concepts of financial services as well as the regulatory & analytical background underlying
these services.

UNIT I

Introduction to financial services: meaning, types of financial services, features, Fund and
Fee based services, Utility and significance of financial services in current scenario, NBFCs :
meaning, types of NBFC and Prudential norms governing NBFC
(07 Lectures)
UNIT II

Concept of Leasing, parties in lease contract, lease agreement, process of leasing ,Types of
Lease- operating lease, financial lease, sale and lease back, domestic and off-shore lease,
Determination of Lease rentals, Concept of Hire Purchase, Comparison between Hire-
Purchase & Leasing
(08 Lectures)
UNIT III

Factoring-Concept, Types, process of factoring, Utility & Importance, Bill Discounting-

Concept, Types of bills, Utility, Bill Discounting in Indian Scenario, Credit Rating- Concept,
process of credit rating, Credit rating Agencies : ICRA,CRISIL,CARE, Utility & Importance.
(08 Lectures)
UNIT IV

Merchant Banking- meaning, pre and post issue management services ,advisory services-
portfolio management, Corporate Restructuring : meaning and forms of restructing, benefits
and problems associated with restructuring.

(07 Lectures)

Suggested Readings:

M. Y. Khan : Financial Services

Mohan Rao : Merchant Banking & Financial Services

27
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 503
HEALTHCARE MANAGEMENT

Course Objective: The subject aims to familiarize the students with the basic healthcare
system, healthcare economics and finance and hospital functions.

UNIT I

Healthcare and its relation with Social Development, National Health Policy 2017,
Distribution of Health Services in India, Output and Performance of health services
initiatives, Role of Private, Voluntary groups and national and international agencies.
(07 Lectures)
UNIT II

Healthcare System – Characteristics, goals and functions. Health system research – Uses and
Applications. Healthcare decision making for mega problems. Contemporary trends in
Healthcare in Indian Scenario.
(08 Lectures)
UNIT III

Healthcare Economics and Finance: Economic appraisal of health services, needs versus
demand versus supply model, health service financing and expenditure survey, budgeting,
control, pricing and efficiency.
(08 Lectures)
UNIT IV

Hospital functions, organization, classification and components. Changing role of hospital

administration(modernization and professional skill requirement) Resource utilization and
control in hospitals. communications and awareness programs for social causes like AIDS
awareness, anti-smoking and anti-tobacco campaign.
(07 Lectures)

Suggested Readings:

R C Goel : Hospital Administration and Human Resource Management

William : Introduction to Health Care Services
S K Sarangi : Health Care Management

28
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 504
MARKETING OF SERVICES

Course Objective: The subjects aims to provide the basic insight into marketing of services
and develops the understanding of various types of services and current scenario of services
sector in India.

UNIT I

Introduction of services (meaning, types, characteristics, Differences between goods and

services, Reasons for growth of services in India, Classification of services.
(06 Lectures)
UNIT II

Marketing mix for services-(7Ps), Consumer behavior in services (customer need, factors
influencing consumer behavior),service decision making process
(08 Lectures)

UNIT III

Managing service quality (dimensions, measurement, factors affecting service quality)GAP

analysis, Process of service quality management, Problems of services quality control,
Relationship marketing
(08 Lectures)

UNIT IV
Marketing of services in India-bank, tourism, insurance, hotel, hospitals.
(08 Lectures)

Suggested Readings:

Vasanti Venugopal & Raghu V.N. : Services Marketing

Deepak Bhandari & Amit Sharma : Marketing of services

29
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 505
TAXATION LAWS

Course Objective: The objective of this course is to acquaint the students with the legal
framework of taxation affecting business plans, profits and liabilities

Unit-1

Important Definitions-Assessment year, Previous year, Person, Assesses, Concept of Income,

Agricultural Income, Exempted incomes, Residential status and Tax Liability

(06Lectures)

Unit-2

Heads of income-Income from Salaries: Basic, Bonus, Commission, HRA, RFA, Perks: Car
(partly personal and official use) servant, gardener, watchman, cook, Gratuity, pension, leave
encashment. Income from House Property, Profits and gains of a business or profession.

(08Lectures)

Unit-3

Capital Gains: Exemptions u/s54, 54B, 54D, 54EC, 54F, Income from other sources,
Individual Assessment: Deduction u/s 80C, 80CCC, 80CCD, 80D, 80DD, 80DDB, 80E, 80G,
80U, Computation of Total Income of individual.

(08Lectures)

Unit-4

Set off and carry forward of losses, clubbing of income, Income tax authorities, types of
assessment.

(08Lectures)

Suggested Readings:
G.K Ahuja and Ravi Gupta : Systematic approach to Income Tax
Singhania : Income Tax law and Accounts
H.C Mehrotra : Income Tax

30
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 506
MANAGING PERSONAL FINANCE

Course Objective: The course aim to prepare students to arrange their finances for ensuring
their economic independence and growth of wealth.
UNIT I

Introduction to Personal Financial Planning, Advantages and Steps in Personal Financial

Planning; Investor’s needs and nature; Factors affecting Personal Financial Planning;
Investment in Gold, Silver, Diamonds and Antiques, Investment in Land and Building:
Benefits and Disadvantages, Renting Vs Buying, Home Buying Process, Investment in
Banks, Investment in Govt Securities: Types of Securities, Advantages and Disadvantages.
(07 Lectures)
UNIT II

Analysis of investment in Equity and Shares (only theoretical aspects): Investment in Stock,
Classification of Stock, Advantages and Disadvantages, Share Capital and Types of Share
Capital; Analysis Of systematic and Unsystematic Risk: What is Risk, Types of risk and their
sources, Risk Return Trade Off, Concept of personal Income and tax Planning; Concept of
Tax Planning, Evasion and Avoidance.
(07 Lectures)
UNIT III

Objective, Nature, Limitations and Users of Financial Statements, Tools of analysis: Ratio
analysis, Comparative Financial Statements, Common Size Statements and Trend
Percentages. Concept of discounted cash flow and time value of money, Investment valuation
techniques: Discounted and non discounted techniques (ARR, PAYBACK, IRR, NPV, PI,
DISCOUNTED PAYBACK); Analysis of Investment in Mutual Funds: (only theoretical
aspects) Types of Mutual Funds, Benefits of Mutual Fund and Concept of Net Asset Value.
(07 Lectures)
UNIT IV

Concept of Optimum Cash Balance: Baumol Model and Miller Orr Model, Cash Collection
Strategies. Concept of Financial Security, Concept Of wealth, How to get rich on a Small
Budget, Basic concept of Economic Independence, Poverty Trap.
(08 Lectures)
Suggested Readings:

Jack Kapoor : Personal Finance, TMH

Shaikh M.W. : Personal Finance, Jaico

31
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 601
BUSINESS POLICY

Course Objective: This subjects aims to provide conceptual and analytical skills to the
students for accessing the environmental & competitive opportunities along with fulfilling the
objectives of concepts in knowledge, situations and relevant attitudes.

UNIT I

Strategic Management- Concept of Strategy, Strategic Decision making, Levels of Strategy,

Elements in Strategic Management Process. Model of Strategic Management process.
Vision, Mission, Objective Setting, Business Definition, Summary Statement of Strategy

(09 Lectures)
UNIT II
Formulation of Strategy , Components of Environment and Environmental Analysis,
Organisational Appraisal-factors, methods & techniques , Analysis of Internal Capabilities
using Different approach- SWOT analysis, ETOP , Value chain analysis ,BCG matrix,
ANSOFF product market grid.
(06 Lectures)
UNIT III

Generic Business Strategies, Strategic alternatives for growth, stability, combination and
integration strategies, process of strategic choice, Portfolio analysis
(07 Lectures)
UNIT IV

Structural implementation, Behavioral implementation Strategic Leadership, Evaluation of

strategies and control
(08 Lectures)

Suggested Reading:

V.S.P.Rao : Business Policy

Azhar Kazmi : Business Policy
L.M.Prasad : Business Policy and Strategy
Alfred, D.Chandler : Strategy and Structure]
P.K.Ghosh : Business Policy and Planning

32
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 602
COMPANY LAW

Course Objective: The objective of this course is to familiarize the students with the various
laws and procedures pertaining to a company and to make them understand the legal
dimensions of company management and business (As per companies Act 2013 and
Amendment thereafter).

UNIT I

Company-Definition, Kinds, Incorporation and Commencement of business, Memorandum

of Association, Articles of Association, Doctrines of Constructive Notice, Indoor
Management & Ultra- Vires and their exceptions
(10 Lectures)
UNIT II

Prospectus: Definition and Legal requirements, Issue and allotment of shares, Calls,
Forfeiture, Surrender, Transfer and Transmission of shares, Share Certificate and Share
Warrant
(06 Lectures)
UNIT III

Company Management - Directors, Managers and Secretary – Appointment, Rights and

Obligations
(06 Lectures)
UNIT IV

Meetings and Proceedings – Law relating to board meetings and company meetings, Winding
Up – Compulsory, Voluntary and under Supervision of Court.
(08 Lectures)

Suggested Readings:

Avtar Singh : Company Law

N. D. Kapoor : Company Law
M.C. Kuchhal : Company Law
Sherlekar : Company Law and Secretarial Practice

33
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 603
ENTREPRENEURSHIP

UNIT I

Meaning of entrepreneurship, concepts, characteristics of an entrepreneur, process, scope of

entrepreneurship in India, types of entrepreneurship, barriers to entrepreneurship

UNIT II

Business plan and its preparation, preparation of functional plans-marketing plan, production
and operations plan

UNIT III

Preparation of organizational plan and financial plan, women as entrepreneurs, rural

entrepreneurship, rural industrialization

UUNIT IV

SSI units-scope and objectives, characteristic of small industries, advantages of small

industries, causes of sickness in SSI, remedial measures for sick units .

Suggested readings;

Entrepreneurship - Madhurima Lall

Entrepreneurship and small business management - M.B.Lall
Entrepreneurship - S.S.Khanka

34
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 604
INTERNATIONAL BUSINESS

Course Objective: This subject aims to familiarize the subjects with the concept of
international business, the organization engaged in global business, Indian export
documentation and implications of global trade of India.

UNIT I

Introduction & Concept of International Business, International Business vs. Domestic

Business, Factors and Variables involved in International Business, terms of trade, Modes of
International Business: joint venture, turnkey project, FDI, exporting, franchise, outsourcing.
(06 Lectures)

UNIT II

Concept of bilateral and multilateral trade agreements, Tariff and Non-Tariff Barriers ,
Regional Economic Integration- Levels of Economic Integration ,ASEAN, SAARC , GATT
and WTO –structure ,functions and roles in the current international business scenario .
(09 Lectures)

UNIT III

International Marketing- Comparison & Contrast between domestic and International

Marketing, Advantages of International Marketing, Various types of International Market
Intermediaries and Cross –culture issue implication on the host and guest countries.
(07 Lectures)

UNIT IV

International financial institutions- structure ,role & functions of world Bank, IMF,
UNTCAD , Export documentation and financial support available in India- APEDA, EPZs,
SEZs ,Concept of BPO , FDI and their effects on the future of International business ,MNCs
: concept, merits and demerits.
(08 Lectures)

Suggested Readings:

P.Subha Rao. : International Business Environment;

Chhabra & M.Biswas : International Business (Environment & Opportunities); T.N.

35
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 605
ORGANIZATIONAL BEHAVIOR

UNIT I

Introduction to organizational behavior: nature, scope, challenges of organizational behavior,

managing people and organization, organizational behavior in global context organizational
behavior model.

(07 Lectures)
UNIT II

Work teams - concept and types. Team effectiveness. Team creation. Power-bases of power,
contingency approach to power .Politics -concept, causes and management, leadership-
concept, styles, theories- Trait theory, charismatic leadership theory, behavioral theory

(08 Lectures)

UNIT III

Organization theory - classical, neoclassical and modern. Organizational culture concept-

impact, creating organization culture. Organizational design-importance types of OD,
consequences of poor OD

(07 Lectures)

UNIT IV

Organizational change-factors, planned change, change resistance to change and overcoming

resistance, Organization development- definition, process of organizational development.
Action research model, Organizational development interventions-sensitivity training and
organizational development

(08 Lectures)
Suggested readings:

Organizational behavior - Fred Luthans

Organizational behavior - Stephen Robins
Organizational behavior - L.M. Prasad

36
 NATIONAL P.G. COLLEGE, LUCKNOW
Department of Management Studies

BBA 606
PROJECT MANAGEMENT

Course Objective: The subject provides and opportunity to the students to conceive,
formulate and prepare a project with practical orientation with regard to its implementation.

UNIT I

Generation and Screening of project idea Preliminary screening, project rating index
,Entrepreneurial skills, Market and demand analysis, Collection of Primary & Secondary
information, Demand forecasting, market planning.
(08 Lectures)
UNIT II

Technical Analysis, Manufacturing process/technology, Material inputs & utilities, Product

Mix, Plant Capacity, Location & Site, Machinery & Equipment, Structures & Civil Work,
Environmental aspects, Project Charts & Layouts, Project Time Lines
(08 Lectures)
UNIT III

Cost of projects & financing, Means of financing, Estimates of Sales and Production, Cost of
Production, Working capital requirement and financing, Project appraisal criteria-NPV,
Payback Period, IRR
(07 Lectures)
UNIT IV

Project Implementation-Forms of Project organization, Project control &control charts,

Human aspects of project management, prerequisites for successful project implementation,
Introduction to project networks & determination of critical path .Preparation of
comprehensive project report
(07 Lectures)

Suggested Readings:

Prasanna Chandra : Project Management

Vasant Desai : Project Management

37