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S.no Title Name Of the Student Course Specialization Summer Internship Company
Sachin R.
41 Mr PGDM Marketing Shoppers Stop 30 Days Customer Satisfaction with employee efficacy
Rahangdale
86 Mr Abhishek Das PGDM Marketing Zamil Steels pvt ltd. 30 Days Study on basic practices of HR
Nirmal Bang
• Selling Demat Account.
11 Mr MANTU PRASAD MBA MARKETING Nirmal Bang
• Research on top 15 high return company in terms of Nifty.
• Find out the company which have good market share.
Identifying Channel For Selling Two Wheeler VRLA
Batteries In Conducted survey For determining the sales.
AHAMMAD ALI 1.Study of various channels in Battery industry
12 Mr MBA MARKETING Tata Green Batteries 2. Market potential of 2 wheeler battery market
NOBEL
3.Working of channel partners
Nirmal Bang
• Selling Demat Account.
35 Mr MRINAL KUMAR MBA MARKETING Nirmal Bang
• Research on top 15 high return company in terms of Nifty.
• Find out the company which have good market share.
Reliance Trends :
o To undertand the Store Organization of Reliance Trends at
Avani Riverside Mall
39 Ms PRONOTI SINHA MBA MARKETING Reliance Retail Ltd. - Trends o To understand visual merchandising a selling tool.
o To understand the purchase and procurement at the store
o To understand Brand awareness amongst shoppers
o Generate Sales of the assigned categories
Analysis of KPI
YASHPAL SINGH 1. Working Capital Management
69 Mr MBA Finance TATA GREEN BETTERIES
CHOUHAN 2. Inventory Management
3. Analysis of types of clients
Reliance digital
Franklin Pharmaceutical • Brand Management
79 Mr SHOBHIT VERMA MBA Finance
Laboratories • Influencing factors of Brand Strategy
• Sales Promotion
Gowardhan Milks :
• Conducted sales Promotions giving sample
to prospective customer
19 Mr RANJAN BERA PGDM MARKETING Gowardhan Milks 30 days • Did surveys to find out customer
Satisfaction with existing customer
3.Compartive analysis with competitor
product
To collect the information about the
competitors of Mahindra life space
RSPL pvt.ltd; LML (
SHUBHAM 1.Studied and understood the real estate
20 Mr PGDM MARKETING Lohia Machinery 30 days
CHOURASIA industry
Limited)
2. Competitior mapping
3. Comparative analysis
Dealing with the retailers and understanding
their problems.
1.Understood the channel network
21 Mr MANAB GHOSH PGDM MARKETING Mother Dairy 30 days 2. Done survey of retailers to understand
there requirement
3. Suggested points to improve sales and
services to retailer
Berger Paints : A study on Customer Relation
Service (MARKETING)
1. Survey on Customer Satisfaction
22 Mr RISHIRAJ DAS PGDM MARKETING Berger Paints 30 days 2. Survey of After sales service satisfaction of
customer
3.Found out the weak area in customer
service for rectification
HR, Operations strategies and channel sales
Distribution of Patton
1. Understood HR policies of company
23 Mr BIKRAMJIT DEY PGDM MARKETING Pattons India LTD 30 days
2. Operations strategies
3. Understood channel of company, Done Gap
analysis
Production and quality control of beer
manufacturing system
1. Understood process of making Beer
24 Mr DIPAYAN KUNDU PGDM MARKETING United Breweries Ltd. 30 days
2. Quality control process
3. Understood entire production process end
to end
To collect the information about the sale of
product
Look out the manufacturing and distribution
SHIVAM KUMAR process
25 Mr PGDM MARKETING Anmolgroups 30 days
SHAHI 1. Tracking of sales to end consumer
2. Understand the mfg process
3. Various distribution channel and there
effectiveness
Gowardhan Milks
• Project: Study on consumer behavior
• To understand the Consumer behavior for
consumption of milk
26 Mr PRABHAKAR ANAND PGDM MARKETING Gowardhan Milks 30 days
• To estimate market size and market
potential for Pride of Cows (POC) milk
• To conduct Promotional activities for POC
milk.
AWARENESS STUDY OF IT AND ITES
PRODUCT AND SERVICES IN THE MARKET
PANKAJESH KUMAR 1. Product awareness of the in the market
27 Mr PGDM MARKETING IMRB 30 days
MISHRA 2. Comparative analysis of services and
product
3. Marketing Mix
Reliance Trends :
o To undertand the Store Organization of
Reliance Trends at Avani Riverside Mall
o To understand visual merchandising a
Reliance Retail Ltd. - selling tool.
28 Ms SUCHANDRA DAS PGDM MARKETING 30 days
Trends o To understand the purchase and
procurement at the store
o To understand Brand awareness amongst
shoppers
o Generate Sales of the assigned categories
Identifying Channel For Selling Two Wheeler
VRLA Batteries In Conducted survey For
determining the sales.
1.Study of various channels in Battery
29 Mr VIJAY KUMAR SAHU PGDM MARKETING Tata Green Batteries 30 days
industry
2. Market potential of 2 wheeler battery
market
3.Working of channel partners
Crompton Greaves Limited
• Project Title : “Customer Satisfaction
Analysis” In Crompton Greaves Ltd M7
Division, Mandideep Bhopal
• Conducted survey to determine the
performance of the division
• Member of the winning team in the case
study given by Mr. Zulfi Ali Bhutto , Retail
Crompton Greaves
30 Mr DEVENDRA RATHORE PGDM MARKETING 30 days Channel Manager (Smart Phones) of Lenovo
Limited
at PIBM
• Industrial visit to ‘Whirlpool of India Ltd’,
Pune, observed the Production Plant and the
working of HR
• Visited ‘Phoenix Market City’, Pune to
observe the retail sector under the guidance
of Mr. Riddhiman Mukhopadhay, Faculty-
Marketing (PIBM, 2014)
HEG Ltd
• To learn manufacturing process of graphite
31 Mr ISHAN SHRIVASTAVA PGDM MARKETING HEG Ltd 30 days and problems faced by the company.
• How to work in real scenario.
• Uses of Graphite
Gatiman Auto Pvt Ltd
• Study of Overview of Gatiman Auto Pvt. Ltd.
32 Mr ANJAY CHOUKSEY PGDM MARKETING Gatiman Auto Pvt Ltd 30 days
• Understanding the function of HR,
Marketing, Production, finance department
Study of customer satisfaction level at Big
Bazar and demographic survey of kitchens
1.Survey of consumer to understand the
kitchen requirement
33 Mr AMAN PANDEY PGDM MARKETING Big Bazar 30 days
2. Customer satisfaction towards Big Bazaar
store
3. Suggestions to improve the customer
satisfaction
• Understanding Display method & Fixture
and its types
• Tagging
34 Mr RAKESH PRADHAN PGDM MARKETING Reliance trends 30 days
• Customer service and Dealing with
Customer
• Calculation of Foot Fall
SAMPLING AND UNDERSTANDING CONSUMER
BEHAVIOUR
1.Created brand and product awareness by
35 Mr AMIR AHMAD PGDM MARKETING Parag Milks 30 days doing smapling
2. Understanding consumer behavior
towards Brand
3. Competiton analysis
• Material Handling in Production
Department.
36 Mr MAYANK NEGI PGDM MARKETING Hero Honda 30 days
• Inventory management.
• Overview of marketing
Topsel Toyota
• Project duration: 30 days; Title: “A study of
promotional activities of Toyota cars in the
KH. MOFIUR HASSAN
37 Mr PGDM MARKETING Topsel Toyota 30 days city of Kolkata’;
QUADERI
• Key learning: Promotional activities in mall,
residential areas, clubs, road shows and
customer interaction.
Tata Housing Ltd
customer relation management using SAP-
38 Mr PREM SAGAR PGDM MARKETING Tata Housing Ltd 30 days CRM
• Worked on statement of account of existing
customer and create invoice as per schedule
“Marketing of Secondary Products”
1.Identifying market potential of secondary
Steel Authority of India
39 Mr MINATULLAH ANSARI PGDM MARKETING 30 days products of SAIL
Limited.
2. Marketing plan of SAIL
3. Sellimg startegies
AWARENESS STUDY OF IT AND ITES
PRODUCT AND SERVICES IN THE MARKET
LAWKUSH KUMAR 1. Product awareness of the in the market
40 Mr PGDM MARKETING IMRB 30 days
SINGH 2. Comparative analysis of services and
product
3. Marketing Mix
SAMPLING AND UNDERSTANDING CONSUMER
BEHAVIOUR
1.Created brand and product awareness by
41 Mr NANDAN KUMAR PGDM MARKETING Amul India Pvt Ltd 30 days doing smapling
2. Understanding consumer behavior
towards Amul Brand
3. Competiton analysis
Berger Paints : A study on Customer Relation
Service (MARKETING)
1. Survey on Customer Satisfaction
42 Mr SOUMIK BASAK PGDM MARKETING Berger Paints 30 days 2. Survey of After sales service satisfaction of
customer
3.Found out the weak area in customer
service for rectification
Reliance Trends :
o To undertand the Store Organization of
Reliance Trends at Avani Riverside Mall
o To understand visual merchandising a
Reliance Retail Ltd. - selling tool.
43 Ms SOMANI BANIK PGDM MARKETING 30 days
Trends o To understand the purchase and
procurement at the store
o To understand Brand awareness amongst
shoppers
o Generate Sales of the assigned categories
Dealers Perception About Satji TMT Bars
1. Survey of Retailers prepared the
questionnaire
44 Mr NITESH SARKAR PGDM MARKETING Shree Saiji Rolling Mill 30 days
2. Studied the dealer perception about
company and its product
3. Image of company in dealer's mind
Enhanced customers satisfaction and
marketing strategy
1. Steps to improve customer satisfaction
45 Mr MAYANK BHOSLE PGDM MARKETING KNR Enterprises 30 days
2. Marketing strategy implemented by
company in market
3. Check the effectivness of the same
To collect the information about the
competitors of Mahindra life space
RSPL pvt.ltd; LML (
1.Studied and understood the real estate
46 Mr PRASHANT PANDEY PGDM MARKETING Lohia Machinery 30 days
industry
Limited)
2. Competitior mapping
3. Comparative analysis
Study of Market Research & Sales and
Distribution in PepsiCo
ASHISH KUMAR
47 Mr PGDM MARKETING Smv Beverages (Pepsi) 30 days 1. Selling strategy of Pepsico
JAISWAL
2. Distribution channel management
3. Gap analysis
Study New Fund Offering
1.Study the existing product with new
Birla Sunlife Asset offering for better understanding and launch
48 Mr TARUN MANNA PGDM MARKETING 30 days
Management 2. Objective and purpose of new launch
3. Done profiling of customer for the new
product
REPRO India Ltd. : Research on the potential
customers in West & North region (India),
Nepal & United Arab Emirates (Part of
49 Mr PRONAY BANERJEE PGDM MARKETING REPRO India Ltd. 30 days Marketing Research Department) for Repro.
• Activity- Promotion at Pune book fair
&studyingthecompetitive strategies of
various publishers
Cristal Cabels Industry.Ltd
• Overview of the manufacturing process
Cristal Cabels
50 Mr RAMEEZ RAZA PGDM MARKETING 30 days • Work ethics of Crystal Cable
Industry.Ltd
• Client handling and convincing
IMRB
• Project:- Market Research
• I had conducted Interview of I.T employee
and directors of Traning Institute in Pune.
86 Mr AMIT KUMAR PGDM MARKETING IMRB 30 days
• I have done survey through Capi Software as
well as Questionnaire paper.
Collected data from Traning Institutes as
well as I.T employes in pune
Inventory Management
1. Studied the functioning of B2B company
HNGIL(HINDUSTAN 2.Studied HR function of company like dealing with employee
3 MANISH PANWAR MBA Finance 30 Days
NATIONAL GLASS 3. Learned to maintain the inventory.
Inventory management
1.deal with coporate
4 NIKHIL GOYAL MBA Finance hindustan national glass 30 Days 2.learn to manage inventory
3. learn to b2b function
Brand development
1.The point of an internship is to learn from people who have been in
the business. People are your greatest resource. If I had been placed at a
desk and told to write a blog post, I wouldn't know where to start.
Talking with co-workers starts conversations that can lead to great
14 AKASH TRIPATHI MBA Marketing Careerpedia 30 Days ideas. The best way to learn is through experience, and the people
around you have had experiences and been in situations that you may
never experience yourself
2.How do we generate leads How do we give presentations Sales pitch
Cold calling Database management
3.Every consumer has a different perception to buying
Inventory Management
1.Understanding the functioning of B2B
15 AKSHAY CHAWLA MBA Marketing HNGIL Industry ltd 30 Days
2.Learn to maintain the inventory
3.Understanding the functioning of HR that how to deal with employee
HR generalist
1. Know and understand more clearly about various roles and
responsibilities perform by the HR manager
72 Lashai Wanniang MBA HR Mahindra Logistics Ltd. 30 Days
2. Learned all the business vertical of MLL in which they focused most
like MPTS
3. Learned about the different type of employee of MLL
Basic HR Functions
Hindustan Coca-Cola 1.Observed how the manufacturing sector functions Studied the
78 Uday Teja Deevi MBA HR Beverages Private 30 Days employees welfare program and engagement activities
Limited 2.Studied how the HR tackles the situations about the organisation
3. Learned the way of dealing with the employees and working labour
WINTER INTERNSHIP BATCH 15 - 17
Sr
Students Name Course Specialization Company Name Duration Winter Internship Company
No
Study of Investment Perception of the Person with
Age Group
Nirmal Bang Securities
1 ABDUL QADIR PGDM Finance 30 Days 1. Collected data from company and field survey.
Ltd
2. Analysis the Behavior of Investment.
3 Key Investment Area
Understanding and implementing tax concepts at
firstcry baby products
1. Learned vat rate application and implemented them on
ADITYA ANIL
2 PGDM Finance Firstcry 30 Days baby products for 4 states
BHATIA
2. Shrinkage and its impacts on sales
3. Understood the concept of calculating depreciation on
fixed asset as per schedule 2 of company's act 2013
Comparative Analysis of Asset Class in Mutual Funds
1.Analysis of Reliance and HDFC equity fund
3 AKHILESH SINGH PGDM Finance NJ India Pvt. Ltd 30 Days 2. Collected data from company and field survey
3. Detailed studied about the mutual fund and its assets
class.
Study of Financial Ratio & Need of Corporate Finance
1. Understand how to do interpretation of different
4 AKSHAY GUPTA PGDM Finance Hager Electro. Pvt. Ltd. 30 Days different ratio
2. How to do reimbursement
3. How to handle client, how deal with them
Scope of financial modelling
1. Learnt how to make financial models
2. Did deep industry research on travel and tourism and
also made sector report on the same , also did financial
AMANDEEP SINGH
5 PGDM Finance Elara Capital 30 Days modelling of various hospitality companies.
CHADHA
3. Got to know that various companies follow different
cost structures and the way of treatment or accounting of
direct expenses for calculating operating level profit is
different.
Analysis of customer satisfaction and understanding
their behavior towards retail stores
1. Confident telephone manner and face to face skills
6 ANKIT PIMPLIKAR PGDM Finance IMRB 30 Days
when doing research.
2. Confidently communicate with people
3. Ability to work in structured and organized manner.
Scope of Outsourced Financial Services Across Global
Financial Advisory
1. Worked with business development team and learned
the process of lead generation through the use of CRM
7 ANUPRITA KONGE PGDM Finance SG Analytics 30 Days database.
2. Overview of market research, investment research,
asset management, mergers and acquisitions business
consulting.
3. Trained on Information Security Management System.
Scope of Outsourced Financial Services Across Global
Financial Advisory Firms
1. Overview of Investment Research, Market Research,
Business Consulting, and Data Analytics.
8 ARPIT PARWAL PGDM Finance SG Analytics 30 Days 2. Learned to use LinkedIn for commercial purposes with
it Sales Navigator feature.
3. Understood the way Business Development team
works in generating the lead and bringing in business for
the company.
Development and Creation of financial model
1. Studied about various trends and reasons for decline in
tourism & agriculture industry
9 AYUSHI AGARWAL PGDM Finance Elara capital 30 Days 2. Analyzed sectorial trend and overall growth
perspective
3. Analyzed different financial models and their disparity
points
Scope of banking sector for Profit & Non-profit
Organization
1. Understood behavior of institutes towards banking
industry.
10 HARSH AGARWAL PGDM Finance DCB Bank 30 Days
2. Learned the tactics of dealing with customers and
understanding the requirements and bridging the gap
3. Understood working methodology and process of the
organization
Requirement of working capital.
1.Associated in customer support
11 JEET MUKHERJEE PGDM Finance Alumnus Software 30 Days 2. Analysis on what are the main area where the
requirements
3. Helped in issuing daily basis payment.
Acquisition of client for wealth management
1. Calling different salary bracket people for investment.
12 JITENDER KUMAR PGDM Finance Aditya Birla Money 30 Days
2. Well versed with wealth management and how it work
3. How to pitch different financial product to the client.
Fundamental research of automobile sector
1. How to correlate the official site information or data
with the latest update or articles while deriving data
13 KANNAN KUTTY PGDM Finance Elara Capital 30 Days 2. How and from where we can have relevant data and
how to present that with the statistical data which i had
done in thematic two- wheelers study
3. Importance of field work in farmers arena exhibition
Market Communication In Project Acquisition
1.Market dynamics in telecom sector and market
communication scenarios in telecommunication.
2. Current market communication scenarios in
KESHAV KUMAR
14 PGDM Finance Aircel Limited 30 Days telecommunication.
SHARMA
3. Prevalent market communication activities in telecom
sector.
Key Learnings:
• Managing the sales.
1 Abhilash Mahanta MBA SFL- Fitness 30 Days
• Understanding the skills required to convince the customers.
• Communicating with the customers via telephone and face to face
interaction.
• Providing nutrition guidance and update on new supplements
and also about the group exercise
Key Learnings:
2 Abhishek Tiwari MBA Shoppers Stop 30 Days • Understanding customers behavior and able to match needs and
close a sale
• Understanding visual merchandising and its effect on customer
Buying behavior.
• Understanding loyalty program and personnel shopper service
and its effect on customer buying decision process.
• Understandin+F5+[@[WIP Company]]+F5:F6
Key Learnings:
3 Aditi Sinha MBA PANTALOONS 30 Days • Handled CSD (Customer Service Desk) Department
• Organized events on special occasions
• Interacted with customers and cleared their queries
• Scrutinized and practiced sale procedure
Key Learnings:
4 Ankita Mishra MBA Shoppers Stop 30 Days
• Improved selling skill
• Handling window customer
• Uncovering customer need
• Learnt the application of Visual merchandising
• Understood the operation of Customer Service desk
Key Learnings:
Analyzed the factors which makes customer delighted or
dissatisfieAnalyzed strategies used in customer retention and
5 Anuja Tomer MBA Pantaloons 30 Days super most important
services that impress the customers and make them loyal.
• Process:
Analyzed 450 consumer verbatim and categorized them into
Delighted
& Dissatisfied customers in various segmentation
Key Learnings:
-Analyzed the factors which makes customer delighted or
6 Apurva Jain MBA Pantaloons 30 Days
dissatisfied
-Analyzed strategies used in customer retention and super most
important services that impress the customers and make them
loyal
-Analyzed 450 consumer verbatim and categorized them into
Delighted & Dissatisfied customers in various segmentation
Key Learnings:
Assam Power • Learnt and analyzed different ratios.
7 Barnali Saud MBA Generation Corporation 30 Days • Analyzed profitability and losses of the company using ratio with
Ltd. the help of balance sheet and p/l statement.
• Acquired knowledge on the financial structure of APGCL
Key Learnings:
• Handling window customer
8 Chanchala Kumari MBA Shoppers Stop 30 Days
• Uncovering customer need
• Vishual merchandising
• Work related to Customer Service desk
• Receiving bay in charge (RBI
Key Learnings:
• Plan the promotional strategy.
13 Durgesh Kumar MBA Big Bazaar 30 Days • Understanding of consumer buying behavior and mind set of
customers.
• Analysis of visual merchandising of products.
• Taken Feedback from Customer by Primary data sources
• Learned Customer retention plan
Key Learnings:
19 Manish Kumar Tiwari MBA Big Bazaar 30 Days • Stock auditing.
• Understood consumer buying behavior & Ways to influence them.
• Work culture of big bazar.
• Learnt promotional strategies of big bazar.
Key Learnings:
• Learned the Tagging of the Merchandise
• Learned How to Display the Merchandise
21 Md. Tousif Alam MBA Shoppers Stop 30 Days
• Done a survey and prepare a questionnaire for research and
Observation
• Managed the formal section of Shoppers stop. Met around 5000
customers and gave suggestions on the choices available.
• Identified 10 factors that affected the productivity of Shoppers
Stop.
• Took interview of HR and DM of shoppers stop.
Company Name : Reckitt Benckiser
Key Learnings:
• How to do Market survey.
• Understanding the Consumer Buying Behavior.
22 Mukesh Nemade MBA Reckitt Benckiser 30 Days • How to Interact with Retailers about New Schemes.
• Customers Facing Problems during e-Transaction.
Project Title : To analyze of factor responsible for customer
satisfaction in pantaloons (Ladies western department) ”
Key Learnings:
• Understood the behavior of the customers towards western
23 Muneer Ahmed MBA Pantaloons 30 Days department
• How to Interact with customer and cleared their queries.
• Learnt how to do billing process
• Learnt how to work in retail organ
• Handled cash Department
• How to do cold calling to give the information about the offers
Key Learnings:
24 Namrata Mazumdar MBA Pantaloons 30 Days
• Learned about retail operations, customer relationship
management and understood consumer behavior
• Involved in sales of products and apparels – learned about cross
selling and up-selling
Key Learnings:
• Below The Line Activity.
• Cross Promotion with 78 medium and large scale outlets around
25 Niket Shinde MBA Pantaloons 30 Days Nagpur
• Outdoor Advertisement
• Space On Hire
• Gift Voucher Sale to Industries
• Catchment study for New Pantaloons women store in Nagpur
• News Paper Readership survey in all the Pantaloons store in
Nagpur
Key Learnings:
• How to prepare questionnaires.
Patil Shivkumar • How to take Response
28 MBA Mahindra Finance 30 Days
Mohan • How to interact with customer and grievance handling.
• Customer relation management
Project Title : Analytical study of various financial instruments in the market
Key Learnings:
• To study about various financial instruments.
• · To study various products and services offered by the company.
29 Pooja Agarwal MBA Phillip Capital 30 Days • · Made calls to 850+ customers.
• · Connected with prospective clients.
• · Sold financial products and also opened Demat Account to 6 clients.
• · Gathered the calling data through MTNL Directories, LinkedIn etc.
(Secondary Source).
Project Title :Market potential for kids smart brand – A study with reference
to Lineable Inc. Pune- North & West Region
Key Learnings:
• Understanding of visual merchandising and its effect on customer
Buying behavior
• Understanding fill the gap of lower level management to upper
level management
31 Priya Kag MBA IMRB 30 Days • Briefed the clients about IMRB and collected the primary and
secondary data respectively applied various tools of data collection
• Used various research methodologies to research about the
company
• Prepared a questionnaire for data collection and research
• Understanding of customers behavior and able to match needs
• Understanding role of services
• Telecalling
Key Learnings:
• Understood Supply Chain functions in a hypermarket format by
extensive work with Big Bazaar warehouse.
32 Rajan Verma MBA Big Bazaar 30 Days • Learned the process of Stock take, how they purchase products
and how they record it on SAP with a hands-on.
• Did sales promotion for Sunkist Juice and Kara nail polish
remover due to which, sales of these products has seen 70%
growth.
Key Learnings:
• Learned the importance of the customer loyalty program i.e.
Green Card and converted potential customers into membership.
• Understood the marketing strategy that pantaloons emphasizes
to attract the customers to increase sales.
• Learned the organization culture, guest model of pantaloons, and
33 Ram Kewal Beldar MBA Pantaloons 30 Days customer service.
• Made Tele calls briefing the customers about the mega sales and
offers available.
• Learned about visual merchandising, tagging standards and
handled customers in sales and service.
• Learned to put the offer tags in the browsers and added the
merchandise as per the offers available.
• Learned some inward conversion parameters like Ticket Size,
Basket size, footfall.
Project Title : Employee Training Survey
Key Learnings:
34 Ramnik Kaur Bhatia MBA BHILAI STEEL PLANT 30 Days • Learnt Training module for fresher through seminars and training
programme.
• Designed and prepared questionnaire
Key Learnings:
• Makeover of the ethnic section of shopper stop during the end of the
season sale
35 Ria Karmakar MBA Shoppers Stop 30 Days
• Assisted the VM head in implementing the set up plan for the festive
season sale
• Assigning the offer tags according to the merchandise SKUs of the ethnic
section
• Designing and executing the paging announcements for shopper stop.
• Performed manpower scheduling · Assisted the cash counter executive
• Attending the customers on the floors
Key Learnings:
• Ways of finding the eligible person
36 Richa Trivedi MBA Lohia Auto 30 Days
• How to make interviews for different profile
• How to select the right person at the right time for the right job
• Working environment of organization
Key Learnings:
• Website performance analysis and competitor analysis
37 Robin Veppineth MBA First Cry 30 Days
• Keyword Research and Analysis
• Preparing strategies to generate more traffic through facebook
• Usage of various Digital Marketing Tools
Key Learnings:
• Understood the future potential of fitness industry in India.
39 Samanwita Dutta MBA SFL- Fitness 30 Days
• Communicating with the customers to create awareness about
the schemes and brand development.
• Providing nutrition guidance about the products.
• Increasing the footfall via Events.
Key Learnings:
Stock auditing in store
40 Samsunnehar Khatun MBA Big Bazaar 30 Days
Merchandise inwarding and out warding in store
Key Learnings:
41 Sangeeta Kumari MBA Bhilai Steel 30 Days • Learned about how big organizations like SAIL (BSP) sell their
products.
• Learned how marketing department works in SAIL (BSP).
• How contract of sale is made at Steel Authority of India.
Key Learnings:
43 Sheetal Kaur MBA Merino Industries Ltd 30 Days
Developed interpersonal skills
Understood how the process of sampling is carried out in Modern
and General stores
Learned about beat plan and different visibility modes.
Key Learnings:
• Learned the Tagging of the Merchandise
44 Shivam Kumar MBA Big Bazaar 30 Days
• Learned the Stock auditing of Merchandise
• Learned How to Display the Merchandise
• Done a survey and prepare a questionnaire for research and
Observation
Key Learnings:
• How to conduct stock auditing of multiple product.
• How to arrange the product by MPM order.
45 Shubham Keservani MBA Shoppers Stop 30 Days • How to determine hard and soft tag
• Basic billing the products.
• To understand the Consumer Buying Behavior toward the
products.
Key Learnings:
-Content Curetting and blog monitoring
-Email marketing
48 Swati Shishodia MBA RGYAN PVT LTD. 30 Days
-How to track Google analytics for a business site.
-How to use different social media kits like buffer, mail chimp,
wordpress, keywordtool.io, bit.ly, intercom, etc. for social media
-How to use various social media insights in order to capture the
maximum viewers on different social media platforms.
Key Learnings:
• Conducted Market Research on 3 Projects for clients namely
Samsung mobiles, Volkswagen and Sterling and Wilson
49 Vijayababu Chirra MBA IMRB 30 Days • Audited the visibility of 35 stores of Samsung to understand
whether they follow as per the company standards
• Conducted Research in Volkswagen to understand Employee
Communication Between Employees and Organization-125
Responses
• Conducted Research to understand Customer Satisfaction Levels
Of sterling and Wilson Pvt ltd-16 Companies Responses
Key Learnings:
• Inventory management
50 Vikas Kumar Singh MBA Big Bazaar 30 Days
• Sampling
• Selling
• SAP Application
Key Learnings:
• Understanding different floor patterns of organized retailing and
51 Vikas Thakur MBA Madhurai Fashion 30 Days its impact on consumer’s mind.
• Understanding the visual merchandising and different
promotional methods to attract the customers.
• Learn the integrities of marketing in retailing.
• Understand the different verticals in which a store manager
works
Key Learnings:
• Visited to more than 500 retailers within three weeks.
52 Vipin Kumar Jaiswal MBA Gits 30 Days • Pitched the Gits products to the existing and new retailers.
• Pasted the posters and stickers in more than 300 outlets.
• Noted down the feedback/suggestions of retailers.
• Done a market survey for Gits Ready to Eat Products
Key Learnings:
Survey to know the employees needs and demand of a house in
Pune
Online Marketing Campaigns for the projects in Mumbai
53 Aadil Khan MBA Big Bazzar 30 Days Did a Market Analysis of the Upcoming Projects in Mumbai
Generating Leads for the Company
One to one interaction with the Clients
Sales and marketing of the projects undertaken by PropServ
Project Title:-To analyse the working capital ratios of 5 years
1. How the puclic sector functions
54 Aastha Bhatia MBA Bhilai steel plant 30 Days 2. How to analyse ratios
3. How to coordinate with other staff
61 Charchit Batham MBA 5nance.com 30 Days Project Title:- Mutual Fund Investment
1. How to sale unknown financial product
Project Title:- To identify the key factors & areas responsible for
minimizing shrinkage
1. OCCURANCE OF SHRINKAGE
70 Ritumoni Sarmah MBA SHOPPERS STOP 30 Days
2. CONTROL MEASUREMENT
3. IMPACT OF SHRINKAGE IN RETAIL SECTOR
Key Learnings:
• Communicated with the newly recruited employees regarding
77 Ankita Das MBA B.S.P Bhilai 30 Days their training process.
• Observed the working culture of the organization.
• Worked with the induction and orientation team.
• Understand the need of training process through training need
analysis.
Key Learnings:
§ Lined up 30 candidates via. Naukri.com from which 2 got selected
for collection voice process for BancTec & 3 got select for HOV
79 Kirti Grover MBA SourceHOV 30 Days services help desk.
§ To help HR team in organized fun activities; so that employees
being engaged with each other and feel relax while in working
environment.
§ Documentation of new batch hired for BancTec for collection
voice process and internal auditing of existing employees.
§ Talk with people who are in operations and try to understand the
issues and problems of them.
Key Learnings:
• Designed an efficient Walk-in process
80 Mohd Shehzad MBA AXA Business Services 30 Days • End to end recruitment for various team member profiles
• Sourcing & screening candidates as per requirement
• Meeting hiring managers to understand niche skill profiles
• Conducting HR round for selected candidates and negotiating
salaries as per company standards
• Designed employee referral & mass mail templates
Key Learnings:
ADITYA BIRLA • Recorded the product sold on each brand
81 Nabanita Mallik MBA 30 Days
PANTALOONS • Worked on the customer service desk
• Called customers for Big Sale on Christmas
• Worked on the billing counter
• Sold products for Rs.15000
• Sold green card to the customer
Key Learnings:
• Determined the level of satisfaction of corporate customers of a
telecom company
82 Neeraj Suman MBA IMRB International 30 Days • Arranged Database of corporates – How to talk to corporates and
convince them – How to lead a team and allocating the task-
Interviewed 10 Corporates-Reporting of work done
• Interacted with corporates and conducted a survey on the
satisfaction level provided by the telecom provider
• Suggested them to improve the quality of service desk and online
support
Project Title: “Effectiveness of Recruitment and Selection process
at Axis Bank”
Key Learnings:
• Done Sourcing from Naukri.com
83 Nimisha Singh MBA AXIS BANK 30 Days • Lined up more than 50 interviews and closed 12 cases
• Done Screening, Coordinated Head HR during Campus Selection
• Pre-boarding process, On-boarding process
• Completion of PMS Process, Maintaining Pipeline
• Conducted Aptitude test for Campus Recruitment(PIBM &
MITCON)
Key Learnings:
• Prepared the questionaire for employees satisfaction
BIG BAZAAR KOTHRUD • Arranged the employee engagement activities
85 Rakhi Thakur MBA 30 Days
PUNE • Trained new Off Roll employee
• Learned importance of payroll and their software “Sehkari and
Sparsh”
• Conduct interviews for OFF Roll employee and 5 selected
• Documentation work like joining formalities
• Maintained MIS
Key Learnings:
• Lined up 40 candidates via naukri.com from which 2 got selected
for Priority Banking – Relationship Manager(PBRM), 1for
Transaction Banking- CSO, 2 for Branch Operations Head, 5
Customer Service Officer, 2Transaction banking – Relationship
86 Shilpa Dam MBA AXIS Bank 30 Days Manager( TXB – RM) , 1 Branch Sales Manager and 2 Affluent - RM
• Prepared JDs for Interns for the post of NRI – RM, PBRM and
TXBRM.
• Organized Walk in Drive for the openings of Branch Operation
Head and Customer Service Officer
• Maintained MIS and updated Manpower planning pipeline
• Co-ordinated with HR head during Campus Recruitment
• Completion of Performance Management System (PMS) process
Key Learnings:
• Sourcing of candidates through job portal naukri.com.
Japha Comfeed India • Screening of resumes according to the requirement of the
87 Stephy John Anthony MBA 30 Days
Pvt. Ltd. organization.
• Learned how to hunt for quality resumes on Resdex by going
through and understanding the CV of people according to the job
description.
• Cold callings for all the shortlisted resumes and gained
confidence for the same.
Key Learnings:
Brinton’s Carpets Asia Pvt. • Study of training and development.
89 Iaikyrmen Marngar MBA 31 Days
Ltd. • Conducted a research on the needs of Training and Development using
questionnaire.
• Conducted different activities for employees to enhance their skills.
• Understanding about the employee engagement and employee relation
between the management and employees.
Key Learnings:
90 Mandeep Kaur MBA Aditya Birla Pantaloons 32 Days • Destruction Process
• Recruitment for Sale Executives
• Regularizing Employees Attendance
• Prepared questionnaire for “Mission Happiness”
Key Learnings:
91 Merry H Kharmyndai MBA BRINTONS CARPET Pvt Ltd. 33 Days o Study of recruitment & selection.
o Sorting of employee document.
o Study of employee engagement and their relation between employee
and management.
Key Learnings:
• Calculated and analysed CTC on VRS
• Analyzed Attrition Report of 2014-16 and performed trend analysis
INDO SCHOTTLE AUTO • Performed a comparative analysis of HR policies between Indo Schottle
92 Rahul Dey MBA 34 Days
PARTS and global standards in manufacturing sector
• Conducted Market Mapping of CTC of manufacturing companies for
Sr. executive Finance w.r.t naukri.com (sample size 300)
• Documentation and upgradation on MIS of 400+ employees
• Conducted a Survey on the 85 left Employees of 2014-16
Key Learnings:
93 Vizovolie Solo MBA Aditya Birla Pantaloons 35 Days • Destruction Process
• Recruitment for Sale Executives
• Regularizing Employees Attendance
• Prepared questionnaire for “Mission Happiness”
WINTER INTERNSHIP BATCH 16 - 18
Sr
Students Name Course Specialization Company Name Duration Winter Internship
No
Project Title: Sourcing Channel Partners for LODHA
FIORENZA project
Key Learnings:
• Convinced and pushed channel partners
• Generated new Leads from channel partners.
1 Abhijeet Samkaria PGDM Marketing LODHA GROUP 30 Days
• Delivered projects business plan by meeting sales
targets
• Expanded Lodha Channel partners Portfolio during
activation of Lodha FIORENZA project.
• Got activities done through Channel partner.
• Out of 36 channel partners, converted 16 in to leads.
Project Title: Analysis of consumer buying behavior of
Men’s formal at
Key Learnings:
• Conducted survey for understanding the Men’s
formal Section with reference to the along with brand
and product awareness drive and consumer purchase
2 Abhijeet Singh PGDM Marketing PANTALOONS 30 Days behavior.
• Analysed the data collected.
• Convinced more than 100 customers to get Loyalty
Card
• Learned how to successfully generate leads, explore
and adapt to new locations, target oriented and
fulfillment approach & respecting work and accepting
responsibilities
Project Title: Enhancing brand awareness of Augmenta
Consulting LLP through social networking sites.
Key Learnings:
• For a startup , social networking sites provides a
Augmenta Consulting wide platform to expand the newly established
3 Abhishek Sharma PGDM Marketing 30 Days
LLP business.
• How to do research and take decisions as per the
results.
• How social media proves to be one of the marketing
strategy to grab attention of public at large.
Key Learnings:
• Conducted 80-90 Interviews and selected 15-18 as
Aditya Kumar final candidates
4 PGDM Marketing Source HOV 30 Days
Karnatak • Sourced the candidates from Naukri.com and
references
• Learned the practical aspect of recruitment, MIS data
creation, conducting HR round in interviews, Cold
Calling, among other things
Project Title: To understand the customer buying
behavior at kid’s section
Key Learnings:
• Understood the importance of ‘M.P.M.’ (merchandise
presentation module).
5 Ajay Sarangi PGDM Marketing Big Bazar 30 Days * M.P.M is to display the apparels in such a way, so that
the customer should get what he wants in less possible
time.
Key Learnings:
-Learnt schemes and services provided by Tata
Teleservices (Tata Docomo)
6 Akash Hazarika PGDM Marketing Tata Teleservices 30 Days
-Analysed the strategies Tata Docomo is following to
grab the Indian market
-Perform a SWOT analysis of Tata Docomo
-Measured the customer satisfaction level regarding
the services provided by Tata Docomo
Project Title: sourcing client and channel partner for
Lodha Fiorenza project
Key Learnings:
• Conducted Marketing and promotional activities for
Lodha Fiorenza project
• Conducted channel partner engagement activities for
to enhance sales
• Analysed channel partner needs and provided
solutions to the best of my ability.
• Added 45 new channel partners for the and got the
7 Akash Rathi PGDM Marketing LODHA GROUP 30 Days first potential walking within the first week.
• Consumer buying behavior and decision making
process
• How to create brand awareness from channel partner
through different vertical
• Identifying your target customer
• Motivate the channel partner to for Lodha group
Key Learnings:
-Experienced direct selling, pitch and convincing
customers.
8 Akhil Yadav PGDM Marketing Makkajai Edutech 30 Days - Learned to judge consumer behavior while pitching.
- Understood the benefits of working with ‘method no
bar’ rule.
- Got to know the struggles of startup.
Key Learnings:
• How to promote your product through Visual
9 Akshay Bakoria PGDM Marketing Gits Food 30 Days
Merchandising.
Survey on Gits Ready Meals, to understand the
Consumer Behavior for the product.
Key Learnings:
-Understood various tools used in market research.
10 Alok Kumar PGDM Marketing IMRB 30 Days -Gathered information about tyre dealers from various
sources.
-Recorded the responses of tyre dealers successfully.
-Understood the degree of satisfaction of tyre dealers.
Key Learnings:
-Expanded Lodha Channel partners Portfolio during
11 Aman Sharma PGDM Marketing LODHA GROUP 30 Days activation of Lodha Fiorenza project
-Added 31 new channel partners into Lodha database.
-Convinced and pushed 13 channel partners to
perform Sales promotion activities mainly Telecalling,
Inserts, E-mailers, listing, Mass SMS.
-Generated 25 new Leads from channel partners
Project Title: A Study on retailer preferences on Coca-
Cola in Guwahati city
Key Learnings:
• Studied marketing strategies adopted by Hindustan
Coca-Cola Beverages Pvt. Ltd.
12 Ameet Kumar Das PGDM Marketing Coca-Cola 30 Days
• Analyzed preference of retailers through market
survey.
• Designed questionnaires and conducted surveys for
around 100 retailers and published project report.
Key Learnings:
• Sold premium cars at Poddar Car World, Nexa
• Interacted with the customers and understood their
requirement.
13 Amit Singh PGDM Marketing Maruti Suzuki,NEXA 30 Days • Acquired the Knowledge about feature and benefits
of premium cars of Nexa
• Improved Convincing Skill to improve conversion
rate.
• Understood Delivering process
Key Learnings:
• Conducted a research on retailers & individual.
14 Amlan Ghosh PGDM Marketing LINEABLE INC 30 Days
Learnt about their behavior.
• Traced 75 retailers and converted 55 of them to sell
the product & studied the selling style of each vendor.
Personally interviewed the retailer and studied their
expectations from the .
Key Learnings:
• Role of customer loyalty
15 Anchal Rathi PGDM Marketing MAHINDRA FINANCE 30 Days • Team work
• Financial work
• Professionalism
• Current scenario of market
Key Learnings:
Experienced direct selling, pitch and convincing
17 Ankit Kumar PGDM Marketing MAKKAJAL 30 Days
customers
- Learned to judge consumer behavior while pitching
- Understood the benefits of working with ‘method no
bar’ rule - Got
to know the struggles of start up
Project Title: Worked as a sourcing Manager with
Lodha Group for FIORENZA Project
Key Learnings:
• Outreaching channel partner and executing long term
relationship
18 Anmol Giri PGDM Marketing LODHA GROUP 30 Days • Product understanding and product knowledge
• Brief understanding about how real estate sector is
working after passing of (RERA) Bill
• Providing and generating leads of qualified customer
• Converting qualified customer into prospective buyer
• Analyzing and maintaining DAR (Daily analyses
report)
Project Title:“Competitor Analysis At ”
Key Learnings:
• Understood the buying behavior of customer at
19 Annu Kumari PGDM Marketing PANTALOONS 30 Days
• Analyzed the competitiveness in the related
product/ market.
• Analyzed the reason of dissatisfaction.
• Got to know about the green card.
Key Learnings:
20 Annunciate Tigga PGDM Marketing Source HOV 30 Days
-Understood the Employee Engagement process
-The importance of Employee Relation process in a
-The various aspects of the Recruitment process
-To know and learn about the working culture of the
Project Title: Worked as a sourcing Manager with
Lodha Group for FIORENZA Project
Key Learnings:
•Outreaching channel partner and executing long term
relationship
21 Anshul Makhloga PGDM Marketing LODHA GROUP 30 Days • Product understanding and product knowledge
• Brief understanding about how real estate sector is
working after passing of (RERA) Bill
• Providing and generating leads of qualified customer
• Converting qualified customer into prospective buyer
• Analyzing and maintaining DAR (Daily analyses
report)
1. Project Title: To study the customer satisfaction
towards hot beverages vending machine
Key Learnings:
§ • How to communicate and convince corporate
clients to give an interview appointment.
• Visited around 20 corporate offices and collected
data regarding consumer behavior of hot beverages
vending machine from admin heads on the basis of
22 Anup Rai PGDM Marketing IMRB 30 Days interviews and questionnaire
Key Learnings:
• How to interact manage many employee interaction
at one time.
Key Learnings:
Ø Incorporating punctuality as a core attitude of my
professional work ethics.
23 Anupam Kundu PGDM Marketing ADITYA BIRLA RETAIL 30 Days Ø How to maintain a professional good relation with
co-workers.
Ø Ability to handle problems of customers with
practical solution worked out to ensure customer
satisfaction.
Ø Customer Convincing skills.
Key Learnings:
I. Stress Management Skills
II. Time Management Skills
24 Arka Mondal PGDM Marketing PANTALOONS 30 Days
III. Understood Consumer Buying Behavior
IV. Daily usage & application of Retail Terminology
V. Understood Consumer Behavior towards E-Wallet
i.e. Paytm, Freecharge, Mobikwik
Project Title : Impact Of Mass-E-Coo Pack
Key Learnings:
• Tracked Pre-sell order from 120 outlets of 410 cases
(1 case=24 bottles) and making permanent journey
plan (PJP) for 120 retail outlets.
• Outlet to outlet visit and promoting Mass-E-Coo
pack.
25 Arnab Biswas PGDM Marketing Coca-Cola 30 Days • Arranging Coca-Cola Products brand order wise in
the Visi-Cooler.
• Surveying market whether distributor are giving
proper scheme to retailer and problems faced by
retailers.
• Red (Right Execution Daily) score increase from 45 to
61.
Key Learnings:
26 Arnab Kr Shee PGDM Marketing IMRB 30 Days • How to communicate and convince corporate people
to give an interview appointment.
• How to conduct the surveys.
• Took 57 interviews
• Analyzed the data with the help of Excel and made
the report on customer satisfaction
Project Title: SOURCING AND CLOSING POTENTIAL
CLIENTS FOR LODHA FIORENZA PROJECT DONE AT
LODHA GROUP
Key Learnings:
-Expand Lodha customer database Portfolio during
27 Arpita Sahoo PGDM Marketing LODHA GROUP 30 Days activation of Lodha Fiorenza project.
-Consumer buying behavior related to purchases
-How a segment its market according to the
preference of the customers.
-How channel sales work in
-Construct and operate database
Key Learnings:
-Learned CRM in
28 ASHISH BARMAN PGDM Marketing PANTALOONS 30 Days -Convince customers to buy products of
-Converted new customers into loyal customers by
making green card membership of
-Handled fired customers in customer service Desk
-Worked efficiently in all five Departments
-Maintained discipline in Billing counters during End of
Season sales
Key Learnings:
• Conducted survey for understanding the Men’s
formal Section with reference to the along with brand
and product awareness drive and consumer purchase
29 Ashish Joshi PGDM Marketing Pantaloons 30 Days behavior.
• Analysed the data collected.
• Convinced more than 100 customers to get Loyalty
Card
• Learned how to successfully generate leads, explore
and adapt to new locations, target oriented and
fulfillment approach & respecting work and accepting
responsibilities
Key Learnings:
30 Ashok Chetri PGDM Marketing PANTALOONS 30 Days
• Acquired the knowledge about channel sales.
• Learnt how to promote Omni channels.
• Interacted with more than 30 customers and
convinced them to download the App.
• Worked with the team who handled all the sales
through online both via App and Web.
Project Title : Study the sale of blast furnace slag
Key Learnings:
31 Ashwin S Cherian PGDM Marketing BSP 30 Days
• Learn marketing strategy
• Online sales & transactions
• How a CRM is maintained
• How a segment its product according to the
preference of the customer
Key Learnings:
• Acquired the knowledge about sales.
• Learnt how to promote Omni channels.
• Interacted with more than 30 customers and
32 Atul Raj PGDM Marketing Lodha 30 Days
convinced them to download the App.
• Worked with the team who handled all the sales
through online both via App and Web.
Key Learnings:
Key Learnings:
Banjopkuparlang -To identify the factor affecting the operation in .
34 PGDM Marketing PANTALOONS 30 Days
Nongkynrih -To identify performance of store Operation.
-To determine whether the customer behavior, Price
and Quality affects the operation in .
-To implement loyalty program effectively.
-To find out which means of communication play a vital
rule in persuade customer
Key Learnings:
• Learnt how to handle CSD (Customer Service Desk)
Bhooshan Lal
35 PGDM Marketing PANTALOONS 30 Days Department
Dewangan
• Organized events on special occasions and learnt
event management
• Understood how to handle Customer grievance
• Assisted in making Green Card For Loyal customers
and learnt about features, advantages and benefits.
Key Learnings:
36 Bikash Singh PGDM Marketing Big Bazar 30 Days
-Understood display of products and sales strategy
-Stock keeping unit of the store
-Analyzed sales of different products by conducting
research in the store
-Observed customer preferences and their buying
behavior
Project Title: Impact of visual merchandising and
promotion on sales with special reference to GITS food
PVT LTD And Market Research Of Ready Meals
Key Learnings:
37 Chetan Sharma PGDM Marketing Gits Food 30 Days • Learned about promotions through traditional
practices
• Learned about visual merchandising
• How to take orders from retailers
• Customer relationship management
• How to pitch product to new retailer and develop
new market
Project Title :
39 Chitresh Joshi PGDM Marketing 30 Days
Key Learnings:
Key Learnings:
45 Deepak Kumar Khatri PGDM Marketing GINY&JONY 30 Days • Worked as a SALES EXECUTIVE in the store
• Interacted with a diverse range of customers
• Attended meetings with store managers
• Analyzed data received from customers on their
spending patterns
• Facilitated in solving problems of customers
Key Learnings:
48 DIBYENDU SANTRA PGDM Marketing NJ INDIA 30 Days • Knowledge about Mutual Fund business of India and
other financial products.
• How the investors will get benefitted by investing in
mutual fund. How it generated better ROI than other
business products.
• Knowledge about NBFC’s sales channel of mutual
fund in the market
Key Learnings:
• Conducted a survey for determining the Potential of
60 Janga. James Paul PGDM Marketing Mahindra & Mahindra 30 Days Mahindra buses
• Conducted a survey for determining the Consumer
awareness system at Mahindra &Mahindra bus and
truck division
• Analyzed data and understood consumer buying
behavior of Mahindra &Mahindra buses
• Recommended strategies for increasing sales of
Mahindra buses
Key Learnings:
• Finding respondents for focus group study.
• Getting to know consumer and drinking habits in
brief- attitude, values, lifestyle, aspirations.
73 Mayank Rawat PGDM Marketing IMRB 30 Days • Conducted Focus group interviews to understand
consumer behavior toward alcohol brands
Key Learnings:
Acting as a customer analyzing the position in terms of
visibility, accessibility, space covered by handsets for
Samsung and its competition in mobile phone stores.
Project Title: “Salesmanship At Retail Sector”
Key Learnings:
• Worked as a customer care associates (cca) in the
Md Ahsanul Haque outlet
74 PGDM Marketing ADITYA BIRLA RETAIL 30 Days
Khan • Learned to make customer relationship
• Identified the different communication tools that a
retailer might use to interact and communicate with
their target customer
Project Title: To Study The Consumer Behavior
Towards Coffee Vending Machines
Key Learnings:
• How to communicate and convince corporate people
75 Md Sadique Suleman PGDM Marketing IMRB 30 Days
to give an interview appointment
• How to interact with respondents to collect feedback
through the surveys
• Visited 50 companies and collected data on the basis
of interviews and questionnaire & Learnt about
consumer buying behavior
Key Learnings:
76 Md Sajid Alam PGDM Marketing NJ INDIA 30 Days
• To Understand the perception of LIC Agent and
Financial advisor about Mutual fund
• Convinced financial advisors to join NJ and sell
mutual funds.
• Understand the functioning of NJ as a third party
between AMC and financial advisor
Project Title: Warehouse process and management at
central.
Key Learnings:
• Understood the inbound and outbound processes at
77 Mitul Dixit PGDM Marketing FUTURE GROUP 30 Days
main DC and the Mall.
• Deciding plant location.
• Making distribution channel.
• Stock taking process.
• Stock tracking
Project Title: Customer Relationship Management in
Sales
Key Learnings:
• Observed the demonization effect in bank
Mohit Kumar
78 PGDM Marketing INDUSIND BANK 30 Days • Learned to expand customer base
Thakker
• To increase number of consumer deposit account by
the end of month
• Interacted with 100 customer and explained about
the bank service
• Completed the target of opening 20 saving accounts
Key Learnings:
79 Mohnish Yadav PGDM Marketing PANTALOONS 30 Days
• Learn to make customer relationship
• Add on, upscale or cross sale
• Identified the different communication tools that a
retailer might use to interact and communicate with
their target customer
Project Title: Loyalty program of Shoppers Stop
Key Learnings:
• I worked in men’s casual department in this Store
80 Monty Kumar PGDM Marketing Shoppers Stop 30 Days
• Understanding the Consumer buying behavior in the
Store
• Impact of loyalty program into increasing the sale
• Understanding the loyal and lead customer
Project Title : A Study on retailer preferences on Coca-
Cola in Guwahati city
Key Learnings:
81 Mrinmoy Jyoti Saikia PGDM Marketing Coca-Cola 30 Days
• Learned about all product of Coca-Cola.
• Learned about various channels and distribution
level of Coca- Cola.
• Learned about work culture of Coca – Cola
Project Title :Recruitment and selection at J K Tyres
Key Learnings:
• Understood the inbound and outbound processes at
83 Narayan Kumar PGDM Marketing FUTURE GROUP 30 Days
main DC and the Mall
• Deciding plant location
• Making distribution channel
• Stock taking process
• Stock tracking
Project Title :Digital Marketing on Smart Cookie
Application” and “Research on Content Marketing,
Google Ad words and Blogs.
Key Learnings:
• Conducted a Secondary Research on Smart Cookie
application, content Marketing, Google Ad Words and
Blogs/ Websites.
• Learned the basics of how to create and work on
84 Ngauding PGDM Marketing BLUE PLANET 30 Days Google Ad words, websites and content designing and
writing.
• Contributed to the in the process of helping the
customers know more about smart cookie application
which was launched recently.
• Observed that smart cookie application
(students/teachers reward program) will bring
benefits to the as many of them are happy with the
findings and getting themselves registered within a
short span of time.
Key Learnings:
• • Gained the basic knowledge of the
• Day to day work with different departments
• work from marketing department
86 Nikita Agarwal PGDM Marketing HARIOM 30 Days
• Plant visit where I went through how they
manufacture product TMT bars
• Meet with the dealers of the and conducted a market
survey to better understand their needs in the
premium segment
• Gained practical knowledge as well as theoretical
knowledge
Key Learnings:
89 Pallab Jyoti Das PGDM Marketing STAR CEMENT 30 Days
• How to conduct the surveys
• How to sway retailers
• How to keep endurance
• How to deal with different kinds of retailers
Key Learnings:
• Ø Attended customers, assisted and converted
membership
93 Pauninglungbe PGDM Marketing pANTALOONS 30 Days Ø Handled customer service desk, stock tick and bar
codding
Ø Learnt about visual merchandising and customer
behavior
Ø Attended several Training and development program
of the
Ø Studied on the factor influencing on the sale of
business
Ø Learnt marketing strategy to increase
Project Title : To know the Effect of Demonetization on
through meeting their customers
Key Learnings:
• Conducted survey on how demonetization had
effected the rural customers of and their companies.
95 Pf Asakho PGDM Marketing MAHINDRA FINANCE 30 Days
• Visited 100 customers to get information through
questionnaire
• Improved my skills to contact with the respondents,
exploring and adapting into new location, fulfillment
approach, respecting work and accepting
responsibilities.
Project Title : To study the loyalty Program of
shopper's stop and importance of loyalty Program in
Retail
Key Learnings:
• Customer service Desk (CSD) -Customer service is
96 Piyush Yenorkar PGDM Marketing Shoppers Stop 30 Days being available when our customers need us.
• Loyalty Program –How to maintain Customer
relation.
• First Citizenship Program–How to connect with
Customers.
• Billing-An invoice contains information necessary to
dispatch payment to the issuer.
Project Title : “A Study on Customer services provided
by MARUTI SUZUKI, NEXA MOTORS”.
Key Learnings:
Key Learnings:
• Customer relationship management
98 Poushali Mukherjee PGDM Marketing panTALOONS 30 Days
• Time management skills.
• Types of space of hire and their usage.
• Analyzing consumer behavior.
• Application of Retail Environment
Key Learnings:
• Developed an understanding about ERP management,
100 Pragati Bhatia PGDM Marketing Team computers 30 Days
• Microsoft Dynamics.
• Learned about financial statements of the .
• Learned about the day to day routine operations of
the
Project Title :
Key Learnings:
101 Pragati Choraria PGDM Marketing MADURA FASHION 30 Days
• To analyze market and target customers
• To manage customers problems
• How to communicate with customers
• Team Management
• How to manage customers problems
Key Learnings:
• Worked under the guidance of assistant store
manager.
• Learn front end operations and back operations in
103 Pranav Kapil PGDM Marketing Pantaloons 30 Days
the store.
• I also did calling to the customer in sale period in
which I learn consumer behavior.
• Conducted primary research with approximately 50
people to know about the thinking and behavior of the
customer who visit the store
Key Learnings:
Prince Hubert • Most of the customer are attracted on the discount
106 PGDM Marketing PANTALOONS 30 Days
Khonglah sales in the store And focus more sequent in “Brand +
Price + Quality”
• Found that the preference of the customers in kid’s
section does not vary too much Because of the
availability of the product in other store
Project Title : Study the usage of batteries in the
Rajarhat area of Kolkata and the factors affecting the
consumer buying behavior of the batteries
Key Learnings:
• Studied marketing strategies adopted by Hindustan
Coca-Cola Beverages Pvt. Ltd.
108 Punam Patowary PGDM Marketing Coca-Cola 30 Days
• Retailer perception over the product of Coca-Cola
• Prepared a project over the Retailer preferences over
the product
• Designed questionnaires and conducted surveys for
around 100 retailers
Key Learnings:
109 Rachit Maheshwari PGDM Marketing Baidyanath Pharama 30 Days
• Promotional activity for CLIMIX.
• Survey to understand the consumer behavior
towards Baidyanath Chyawanprash.
• Relationship building with doctor.
Key Learnings:
• Understood how visual merchandising works.
111 Rahul Kumar Kamboj PGDM Marketing PANTALOONS 30 Days • Understood the importance of any store layout.
• Understood the attraction factors of customer at
retail format
• Experienced the importance of Tele-calling as one of
the biggest reason for increasing ’s sales
Key Learnings:
• Studied and understood Open Interest in relation to
113 Rahul Mondal PGDM Marketing BMA WEALTH 30 Days Price and Volume of stocks which revealed the trend of
the stock (bullish or bearish)
• Mainly three stocks (Nifty, Bank Nifty, ) were taken
for the study and were tracked regularly to follow their
trend
• Used Bloomberg and Cogencis (news software) to
track day to day events and market news.
• Provided sales team support by guiding the clients
about the stocks.
Key Learnings:
115 Raina Bhaumik PGDM Marketing PANTALOONS 30 Days • Customer relationship management
• Time management skills.
• Types of space of hire and their usage.
• Analyzing consumer behavior.
• Application of Retail Environment
Key Learnings:
• To study, analyze and implement the loyalty program
at
116 Rajat Kumar PGDM Marketing ADITYA BIRLA RETAIL 30 Days
• Contributed in relationship building with corporates
by calling them
• Interacted with customers and convinced them for
sales
• Generated more than 100 green cards for customers
at .
• Maintained relationship with green card holders at
Key Learnings:
117 Rajdep Bhattacharjee PGDM Marketing LODHA GROUP 30 Days • How to communicate with and convince the channel
partners.
• Convinced channel partners to visit the site.
• Convinced channel partners to bring in more clients.
• How to target client and convince them through the
channel partners.
Project Title :Customer Buying Behavior on Men’s
Apparel – A study with reference to
Key Learnings:
119 Rakhi Ghosh PGDM Marketing MAHINDRA FINANCE 30 Days • Learned to design questionnaire for the survey and
Different mediums for collecting information
• Learned how to analyze and draw conclusion based
on your research
• Different mediums for collecting information
Key Learnings:
• Learned to do cross selling and up selling
120 Ravi Ranjan Singh PGDM Marketing Big Bazar 30 Days
• Understood the role of the floor manager and team
leader
• Learned to communicate with customer
• Learned to make customer relationship
• Learned to maintain FIFO
Key Learnings:
121 Renu Choudhury PGDM Marketing IMRB 30 Days
• Personally interviewed a total of 23 respondents and
extracted valuable data from them
• Analysed the factors affecting Distributor-Retailer
relationship
• Suggested opinions based on that factors
Key Learnings:
122 Ringsat Basumatary PGDM Marketing NJ INDIA 30 Days
Understood the way mutual funds work and how does
it provide more profit than the other investment plans
Learnt negotiation skills with prospective customers
and the basics of investment plans
Key Learnings:
123 Rishabh Gupta PGDM Marketing ADITYA BIRLA RETAIL 30 Days • Understand the Strategies of .
• How to convert prospective customers into
consumers.
• Understand the behavior of the customers.
• Visual merchandising, sales promotion and POP
strategies were implemented
Key Learnings:
• Conducted survey among 200 respondent
124 Rishabh Trivedi PGDM Marketing RSPL 30 Days determining the factors
• Did market research to understand customer
perception towardsVenus toilet soap
• Explored the best advertising tool utilized for Venus
soap
• Scrutinized the market share of Venus soap in
Kanpur, U.P
Project Title: To determine customer satisfaction on
Idea corporate connection user group relating to
network availability and billing charges
Key Learnings:
• Designed questionnaires and conducted surveys for
126 Rounav Dutta PGDM Marketing LINEABLE INC 30 Days
around 200 retailers and 700 individuals
• Understood about the retailer perception over the
product of Smart Band and learning psychological
behavior of consumers over Pune
• Prepared a project over the Retailer preferences and
also consumer behavior pattern over the product
Key Learnings:
127 Rupam Sarkar PGDM Marketing IMRB 30 Days •Target Achievement
• How to convince people
• How to work in the field
• How to keep patience
• Set an interview by tale calling
Key Learnings:
• Conducted market survey for understanding the
demand of software in pathology labs
128 Rupjyoti PGDM Marketing RIGHTWAY 30 Days
• How to make questionnaire and conduct the surveys
• Live training on how software works in pathology
labs
• Live visit to understand how Nagpur’s biggest
diagnostic centre Spandan Diagnostics & Healthcare
works
Key Learnings:
• Learnt to negotiate during the interaction with clients
129 Sagarika Malakar PGDM Marketing PRATIDIN 30 Days
• Understood the CRM process by interacting and
retaining the existing clients
• Analyzed the customer preferences/inclination
towards media, specifically on advertisement of their
product.
Key Learnings:
• How to do cross selling and up selling.
130 SAHIL KUMAR PGDM Marketing Big Bazar 30 Days
• Understood the role of the floor manager and team
leader
• How to communicate with customer.
• How to manage many customers interaction at one
time.
• How to pitch product.
Key Learnings:
Sai Venkata
131 PGDM Marketing KALPATRU 30 Days Learned a Negotiation Skills by interacting with
Viswanadh Manda
Newspaper distributors
Interacted with customers while explaining them a
project
Project Title: A quest to become number 1, a financial
view
Key Learnings:
132 Saikat Das PGDM Marketing BPCL 30 Days i. How to extract data from SAP software?, preparation
of WAYBILL, generating CST control statement.
ii. Learned industry competitiveness and future
prospects for the blocks
iii. Steps the must take to gain competitive advantage
by expanding its market to retail sector also.
Key Learnings:
134 Samaresh Choudhary PGDM Marketing IMRB 30 Days
• To understand Authorized Dealer Satisfaction of the
Michelin Tire and improve over all service (Sales
personnel, Ordering and payment, Merchandising) and
quality.
• Understand the Competitor Brand Movement in the
market and understand the unauthorized dealer views
regarding Michelin Tire Product, Price and Services
Key Learnings:
135 Sanchaita Ghosh PGDM Marketing PAARIJAT HEALTH 30 Days • Conducted market survey for increasing sales and
acceptance of services introduced to the customers by
Paarijatheath.com by meeting Doctors, Pathological
labs, Diagnostic centers, hospitals and nursing homes
etc
• Understood Segmenting the customers on the basics
of service preference
Key Learnings:
136 Sandeep Ichagutu PGDM Marketing LINEABLE INC 30 Days Prepared questionnaire, Demonstrated the product,
created product awareness, took feedback, collected
data from customers through questionnaire and
prepared report on market potential for kids’ smart
band
Key Learnings:
139 Sanjay Besra PGDM Marketing NJ INDIA 30 Days
Mutual Fund can be beneficial in long term.
More benefits are given in comparison to other
investments.
Learn to deal with Agents.
Key Learnings:
Sankar Anand
140 PGDM Marketing IMRB 30 Days • Conducted a market research for ITC
Daimary
• Analysed factors affecting Distributor-Retailer
relationship
• Data interpretation
Key Learnings:
141 Saptendu Das PGDM Marketing PANTALOONS 30 Days
1. CDC/MDC/STORE received register maintain.
2. Inward register maintain
3. SOP maintain
4. Controlling Warehouse Staff
Key Learnings:
• Understanding and analyzing the social media
143 Sataparna Das PGDM Marketing IFB AGRO 30 Days
marketing strategy of both local and global
competitors
• Analyzing present opportunities in India
• Recommending an action plan and framing the digital
marketing strategy for Minute meals
Project Title: Understanding and Advising the concept
of SLB to HNI clients
Key Learnings:
144 Sayan Biswas PGDM Marketing Phillip Capital 30 Days fix meetings with the clients if they are interested or
else we invite them for seminar
Relationship Building with HNI clients to extract
business
Key Learnings:
Sayantan
145 PGDM Marketing MAHINDRA FINANCE 30 Days on the basis of this information the preparation of the
Roychoudhury
secondary research objective.
approachement to the designated areas to gather
information on the effect of demonetization
Project Title: “To determine salon feedback on the
retail product for wonder black
ammonia free”
Key Learnings:
Cold calling.
146 Sayantan Sorkhel PGDM Marketing IMRB 30 Days Presented oneself in front of people and convinced
them.
Importance of research for any organization.
Stress management
Handled the realistic problems in the field.
Importance of communication.
Key Learnings:
• Consumer behavior.
• Visual merchandising.
147 Shantanu Nayak PGDM Marketing PANTALOONS 30 Days
• Customer loyalty.
• All work of CSD department.
• Knowledge of billing department.
• Manage customer.
Key Learnings:
• How to conduct stock auditing of multiple product.
• How to arrange the product by MPM order.
149 Shubham PGDM Marketing Big Bazar 30 Days
• How to determine hard and soft tag
• Basic billing the products.
• To understand the Consumer Buying Behavior
toward the products.
Key Learnings:
150 Shubham Patole PGDM Marketing PANTALOONS 30 Days
Learned how to successfully generate leads, explore
and adapt to new locations, target oriented and
fulfillment approach & respecting work and accepting
responsibilities
Key Learnings:
• Studied the consumer buying behavior
151 Shubham Seth PGDM Marketing IMRB 30 Days
• Studied the demand of consumer buying behavior of
vending machine
• Designed the questionnaire and conducted the survey
Key Learnings:
152 Shubhdeep singh PGDM Marketing ZERODHA 30 Days Account opening
Customer calling
Form pick up
Project Title: Market analysis of Lafarge Ready Mix
Concrete and Product portfolio checking and Salesforce
implementation
153 Shubhendu Adhikari PGDM Marketing RMX 30 Days
Key Learnings:
• Visited the RMX plants to know the productivity level.
• Gained knowledge related to Salesforce of Lafarge
India Limited.
Key Learnings:
154 Siddharth Sundriyal PGDM Marketing Shoppers Stop 30 Days
Communicating first citizen card benefits to the
customers. Hard core operation like global count,
customer feedback, ticketing, store in store concept.
Key Learnings:
- Experienced direct selling, pitching and convincing
155 Sivansu Bansal PGDM Marketing Makkajai Edutech 30 Days
customers
- Learned to judge consumer behavior while pitching
- Understood the benefits of working with ‘Method No
Bar’ rule
- Got to know the struggles of a startup
Key Learnings:
Key Learnings:
• Retail planogram and store design
• Customer services(CRM)
• Merchandise Management · Know about brand
157 Sonam Yadav PGDM Marketing MADHURAI 30 Days
• SOP
• Product knowledge
• Stock Take
• Function of store manager
• Retail Operations
Key Learnings:
- Turning Cold call to hot call.
- Target Achievement.
158 Soumarya Banerjee PGDM Marketing IMRB 30 Days
- Handling customers.
- Understanding consumer behavior.
- Importance of communication.
Project Title: To study the sales promotion activity at
AAMRIT.com based at Kolkata with respect to sales
promotion activity of Winter Dhamaka and Combo
packs.
Key Learnings:
• How to face rejection.
• How to turn a negative customer to a positive
159 Sourav Dhar PGDM Marketing AAMRIT.COM 30 Days
customer.
• Ownership.
• Leadership skills.
• How to communicate with people.
• How to generate MIS report.
• How to control expenses.
Key Learnings:
• Analyzed the collected data with the help of MS-Excel
160 Sourav Hazra PGDM Marketing IMRB 30 Days
and made requisite reports on Customer Satisfaction
• Ability to handle various problems associated with
field research
• Learned about Market Research and its relative
importance
Key Learnings:
• Learned about e-payment process of bharat gas.
161 Souvik Dutta PGDM Marketing BPCL 30 Days • Collected 163 responses
• Learned the process of conducting Data Analysis and
interpretation
• Learned to prepare research report and
presentations
Key Learnings:
• How to deal with HR of the .
163 Stuti Nigam PGDM Marketing ASPIRE & SUCCED 30 Days • Sales pitch
• How to provide services to another .
• Use of data mining.
Project Title: - Digital Marketing Focusing On Video
Marketing, Facebook Page, Content Facebook Page.
Key Learnings:
• How to conduct DIY shoot.
164 Stuti Upadhyay PGDM Marketing FIRSTCRY.COM 30 Days
• Use of GA and interacting with different moms
through Facebook pages.
• Use of Animoto, Canva, Tube2gram.
Key Learnings:
• Learned a Negotiation Skills by interacting with
165 Subba Reddy PGDM Marketing KALPATRU 30 Days
prospective customers
• Interacted with customers while explaining them a
project
• Learned to convince the customers, by making follow
up calls
Project Title: To increase the conversion rate and sales
of the store.
Key Learnings:
166 Sudipto Paul PGDM Marketing Shoppers Stop 30 Days
1. Has work wih the personal shopper team.
2. Work as a assistant DM in the floor.
3. Has knowledge about visual merchandising, CSD and
personal shopper
Key Learnings:
• Questionnaire designing
167 Suhas Chaudhary PGDM Marketing MAHINDRA FINANCE 30 Days
• Segmentation
• Market research
• Interview techniques
• Demonetisation effect in
Project Title :
Key Learnings:
Learnt how to convince people with competitor
169 Suman Debnath PGDM Marketing AAMRIT.COM 30 Days
reference
Cost control management
Learnt how to approach a customer and how to change
the approach according to the situation
Improved decision making skill
Project Title: “Channel Partner Feedback on Virtual
Reality as a marketing tool”
Key Learnings:
• Cold calling and meeting more than 35 channel
170 Sunanda Jana PGDM Marketing KALPATRU 30 Days partners for their feedback.
• Analyzing the data collected
• Creating the report as per the feedback
• Provided ideas to the related to the product
development in each micro markets of Pune.
Project Title: “Impact of visual merchandising on the
sales of merchandise in kid’s section”
Key Learnings:
Suraj Kumar • Ways of doing visual merchandising
171 PGDM Marketing Big Bazar 30 Days
Choudhary • How to initiate Interaction with customers and
convince them
• Importance of presenting merchandise in best
possible way which resulted to increase in sales
Key Learnings:
172 Surya Sarathi Bhadra PGDM Marketing NJ INDIA 30 Days
• Explaining the benefits of sip to clients
• Opening of e wealth account through e sign or
physical form
• Calling the partners tell calling to bring in
business(B2B)
• Going for client meets with partners for opening e
wealth account and explaining the benefits
Key Learnings:
Execute the promotional offers
Using displays strategy convert the non-performing
173 Sweta Mahawar PGDM Marketing ADITYA BIRLA RETAIL 30 Days
brand to a performing one
Making a POP signages for better results
Making presentations for the zonal representation of
VM for each section
Visual Merchandising
Learned and executed the entire process of retail outlet
Key Learnings:
Key Learnings:
• Conducted Selection process for Fashion Assistants
by screening of profiles and conducting interviews
• Conducted interviews for 63 potential candidates and
177 Vinita Anand PGDM Marketing PANTALOONS 30 Days has finally selected 16 for further rounds with SM.
• Re-evaluation of Dossiers (documentation) of
employees.
• Conducted performance based evaluation of Fashion
Assistants through assessing their 6 months of work
performance in terms of number of sales and targets
achieved based on which they are promoted.
• Engaged in on-Floor Selling for 15 days that has
resulted in interaction with upto 800 customers and
had generated a sales revenue of 1.28 lakh for which I
was rewarded by a momento from the Store Manager
Key Learnings:
179 Worchui Chamroy PGDM Marketing RELIANCE 30 Days Customer approach skill
Understanding consumer behavior
Customer relationship management
Market segmentation
Targeting customers
Key Learnings:
• Conducted survey for understanding the Men’s
formal Section with reference to the along with brand
and product awareness drive and consumer purchase
180 Yangto P Konyak PGDM Marketing Pantaloons 30 Days behavior.
• Analysed the data collected.
• Convinced more than 100 customers to get Loyalty
Card
• Learned how to successfully generate leads, explore
and adapt to new locations, target oriented and
fulfillment approach & respecting work and accepting
responsibilities
Key Learnings:
Designed editorial content strategy, curated and
segment editorial content to increase engagement and
channel growth and collaborated across teams to
identify content.
181 Yash Maheshwari PGDM Marketing TECHMOBIA 30 Days
Delivered social media monitoring and effectiveness
reports for senior management.
Key Learnings:
Project is about incentives which is given to employees
185 ASHIKA PGDM HR INDOSCHOTTLE 30 Days according to their designation.
• Calculated and analyzed Bonus
• Upgraded policies like –
• Recruitment and Selection Policy
• Performance Management System Policy
• Reward and Recognition Policy
• Bonus Policy
Key Learnings:
• Sourcing candidates from Job Portals, scheduling
interviews and screening
• Worked on volume hiring for Job Positions JAVA
Developers, .NET Developers, UI/UX Designers,
186 Devajyoti Borah PGDM HR Source HOV 30 Days Headnote writers
• Coordinated induction process for new joiners
• Documentation of 250 employees
• Data updating on Talento (in-house software)
• Worked on Employee Engagement Activities and
hosted the events
• Studied HR Policies
• Outcome
o Knowledge about the various functions of HRD in an
organization and converting the theoretical knowledge
to practicality.
188 JYOTIRMOY PEGU PGDM HR Source HOV 30 Days • Process
o Conducted HR interviews, Induction Process
o Employee Engagement Activities – 5 events
o Updated TALENTO and helped in Training and
Development by coordinating the
I-Evaluation examination – 100+ employees
• Learnings
o Recruitment Process
o Conducting and Coordinating events and activities
Key Learnings:
• Analysed the attrition trend (which was around
189 Madhuparna Datta PGDM HR BERGER PAINTS 30 Days
25%) of the retail sales employees of the of their 19
depots through the average employee tenure of each
depot.
• Analysed the reason for leaving the by calling more
than 30 left employees.
• Reason for attrition of Retail sales employee at
Berger.
Key Learnings:
• Lined up 50 candidates via Naukri.com from which 6
MANISH KUMAR got selected for the profile of 1 for SR. engineer,
190 PGDM HR HAIR APPLIANCES 30 Days
SINGH production manager, assistant manager & 3 for
assistant engineer
• Conducted One Day Induction Program for new
employees
• Took interview of ITI & DIPLOMA candidates
• Enrollment of new employees on Matrix software
• Took participate in medical checkup campaign on
HAIER CAMPUS
Key Learnings:
• Worked with Talent Acquisition team in Bajaj Allianz
in recruitment and selection
192 MEENAL BHARTIYA PGDM HR BAJAJ ALLIANCE 30 Days
• Learned Sourcing, screening, Interview process,
verification, shortlisting and Talent Mapping Process
• Understood the learning & development and
employee relationship hub
• Maintained talent pipeline and CV tracker
• Conducted Secondary Market research on life
insurance sector
Project Title : Study of the End to end recruitment
process at Firstcry.com
193 Musfica Begum PGDM HR FIRSTCRY.COM 30 Days • End to end recruitment for various marketing and
operation profiles
• Conducted recruitment drive
• Co-ordinated with the hiring managers
• Handled on-boarding documentation
Key Learnings:
194 NEELAM SHARMA PGDM HR ALLEN SOLLY 30 Days • Worked as a sales executive in the store
• Assisted team member
• Recommended better merchandise display
• Interaction with customers
• Celebrate Achievements
• Facilitated in solving problems of customers
Key Learnings:
• Sourced more than 500 candidates via Naukri.com
• Cold called & scheduled interviews of more than 500
candidates
196 PRIYANKA MONDAL PGDM HR FIRSTCRY.COM 30 Days
• Conducted interviews of more than 150 candidates
• Worked on 16 profiles from which 6 candidates got
selected for the post of CCE, BDE, IOS developer,
Operations Exc., Purchase Exc.
• Reference check, Joining formalities & documentation
of candidates
• Conducted Induction Program for new employees
• Conducted 2 Walk-in drives and Employee
Engagement programmes
Key Learnings:
• Surveyed 147 Employee of different brands to
197 Punam Horo PGDM HR MADURAI 30 Days understand their training programs.
• Analyzed the effectiveness of training in overall
development of skills of workforce.
• To examine the impact of training on workers.
• Upgraded the new methods of training and
development in fashion retail
Project title: “COMPREHENSIVE STUDY ON
RECRUITMENT AND SELECTION” at EXIDE
INDUSTRIES LTD
Key Learnings:
• Lined up more than 100 candidates via naukri.com
199 Roshni Pillai PGDM HR BAJAJ ALLIANCE 30 Days
from which 3 got selected for the post of Branch
support officer and 2 for customer relationship
management.
• Understood the learning and development and
employee relationship hub of the organization
• Worked with the employee engagement team
• Maintained talent pipeline and cv tracker
Key Learnings:
200 Sakshi Kubde PGDM HR JMS 30 Days • Done the screening of the candidates
• Lined up them in the companies for interviews
• Conducted regular feedback from the candidates
• Posted Jobs on quicker Ad post.
• Learn to find the suitable candidates for job required
for the companies
Key Learnings:
• Learned how to do Data Mining.
201 Sakshi Tiwari PGDM HR ASPIRE & SUCCED 30 Days • Learned to set a Sales pitch to communicate with the
Gatekeeper.
• Learned techniques how to cross the gatekeeper of
the .
• Communicated with various Human Resource
Manager of the Companies.
• Learned techniques to do B2B Marketing
Key Learnings:
• Calling up clients from the data provided by the , from
personal contacts and from internet sources like
Linkedin, MTNL Directory and ’s website.
SENGSILCHI A
202 PGDM HR Phillip Capital 30 Days • Calling up clients and giving them updates and
SANGMA
information about products and services
• Sending invitation or E-invite of meeting and
seminars to customers through E-mails
• Calling up and confirming, whether they are able to
make it to the seminar
• Making follow up calls to the customers who are
interested in the product
• Calling up clients and fixing up meetings with the
Relationship Manager of the
Project title: “Employee Life Cycle Management”
Key Learnings:
• Designed recruitment process (Fresher’s) for the
204 Smrity Mishra PGDM HR RELIANCE 30 Days position of Territory Sales Manager
• Conducted 5 Campus drive in 9 colleges in Pune
• Lined up 200 candidates in which 9 got selected
• Sourced 70 candidates from Naukri.com in which 5
got selected
• Analytics for low and high performers for position of
Territory Sales Manager
• Reference Check of the candidates
• Joining formalities & documentation of employees
Key Learnings:
Key Learnings:
• Lined up candidates for 12 different profiles
• Screened and conducted first round of HR interviews
207 Supriyo Das PGDM HR FIRSTCRY.COM 30 Days
of more than 60 candidates for various profiles
• Conducted Induction Program for new employees
and interns
• Conducted various Employee Engagement Activities
• Hands-on experience in using job portals, and how to
conduct and manage walk-in drives
Closed 8 profiles for the
Key Learnings:
• Developed Appraisal form framework for the
208 SUSHMITA SEN PGDM HR COAL INDIA 30 Days executive level employees of South Eastern Coalfields
of Coal India Limited
• Designed and implemented an Feedback system for
the same
Key Learnings:
• Notification to the customers about the offers
209 VIRUNO YALIE PGDM HR RELIANCE 30 Days provided and also the offer duration
• Visited various institutes, organizations and retail
markets for promotion
• Succeeded in selling more than 70+ sim cards
• Clients calling
• Verification of sim card activation
• Enquiring about the problems in activation process
and solved the problems
Key Learnings:
• Conducted survey for understanding the Men’s
formal Section with reference to the along with brand
and product awareness drive and consumer purchase
219 ARITRI BASU PGDM Finance Pantaloons 30 Days behavior.
• Analysed the data collected.
• Convinced more than 100 customers to get Loyalty
Card
• Learned how to successfully generate leads, explore
and adapt to new locations, target oriented and
fulfillment approach & respecting work and accepting
responsibilities
Key Learnings:
• Conducted survey for understanding the Men’s
formal Section with reference to the along with brand
and product awareness drive and consumer purchase
222 ASHUTOSH TIWARI PGDM Finance Pantaloons 30 Days behavior.
• Analysed the data collected.
• Convinced more than 100 customers to get Loyalty
Card
• Learned how to successfully generate leads, explore
and adapt to new locations, target oriented and
fulfillment approach & respecting work and accepting
responsibilities
Key Learnings:
• Conducted survey for understanding the Men’s
formal Section with reference to the along with brand
and product awareness drive and consumer purchase
225 BHAVYA SARIN PGDM Finance Pantaloons 30 Days behavior.
• Analysed the data collected.
• Convinced more than 100 customers to get Loyalty
Card
• Learned how to successfully generate leads, explore
and adapt to new locations, target oriented and
fulfillment approach & respecting work and accepting
responsibilities
Project Title:- Survey to find out the customer
satisfaction of services provided by various airlines
operating in India
226 Bhawana Kumari PGDM Finance IMRB 30 Days
1. Learned about various airline services
2. Understanding the behavior of the clients and their
view about different airlines
3. Designing questionnaire related to airlines service
Talent Acqusition
162 Pamy Pde PGDM Core HR Future Group 30 Days Head Hunting, Sourcing, Excel, Employee
Engagement and activities
study on competitive analysis on various
investment product
IDBI FEDERAL LIFE Learned about the Insurance sector
163 Pabitra Bakchi PGDM Core Finance INSURANCE 30 Days · Learned about different investment options
COMPANY · Learned about customer behavior
· Learned how to peach and convince customers
· Analysis of data and Interpretation
Study the potential sales growth of indian
automotive industry.
Learn about the automobile industry.
Reydel automotive
164 Sk Jahir Abbas PGDM Core Finance 30 Days · Analyzed the sales forecast data given by the
India Pvt ltd
company according to OEM’s & State wise.
· Exposure to QAD ERP Software and Kyriba
Software
"Brand Rejuvenation and Market Penetration
Exercise for Paarijat Health Application"
- Data mining and Segmentation of market for
Paarijat Health.
- Conducted survey of 200 doctor, hospital, medical
store for determining the market penetration of
165 Abhay Kumar PGDM Core Marketing Paarijat software 30 Days health service.
- Analyzed the market potential by determining the
brand recall of various brands
- Promotion is done with the help of business model
for increasing sales in market.
- Learn to convince the customer and service
provider.
"Mission Happiness"
- Learned about the retail sector
166 Arnab Das PGDM Core Marketing Pantaloons 30 Days - Importance of customer satisfaction in retail
- Visual Merchandising
- Power Pricing
"Sales and operation in men's formal
department"
- Sales and Operation in men’s formal department
pantaloons
Debaditya Guha - Visual Merchandising
167 PGDM Core Marketing Pantaloons 30 Days
Majumder - Sales of product
- Use of point of sale
- Consumer Buying Behavior
- Competitors Analysis
- Perpetual Inventory
Analysis of Consumer Behaviour for responding
to Market Survey.
· Interviewed Customers on various project to get
168 Priyanka Singh PGDM Core Finance IMRB KANTAR 30 Days
feedback from them on different aspects.
· Conducted Survey of 100 Direct Sellers (Amway
sellers, AMC Cookware, etc.) to
"Market penetration of mutual fund in India"
- Generated lead from open market and internet
NJ India Invest Pvt. took the follow-up and recruited financial adviser.
169 Rohit Kujur PGDM Core marketing 30 Days
Ltd. - Conducted cold calling to generate lead.
- Helped to organized adviser's meet on every
Friday or Saturday
Various investment avenues with respect to life
insurance
® Generated a sales of Insurance Premium worth of
IDBI Federal Life
170 Rouvik Das PGDM Core Finance 30 Days INR 1.04 Lakhs ® Carried out a survey among the
Insurance
potential investors about their investment patterns
and preferences
® Completed IRDAI training and certification
Public versus Private Life Insurance
· Achieved a sales target of INR 80000
IDBI Federal Life
· Conducted survey among 50 respondents to
171 Sarthak Dutta PGDM Core Finance Insurance Company 30 Days
determine the company’s market potential
Limited
· Analyzed the responses to find areas of
improvement and provided solutions for the same
Marketing-mix of UCB and its branding
· Customer Handling
· Analyzed Consumer behavior
United Colors of
172 Suradeep Sarkar PGDM Core Marketing 30 Days · Stock maintenance
Benetton
· Inward and Outward of stocks
· Cross Selling, Up-selling, Add-on Selling
· Visual Merchandising
"B2B Outcomes for Internet Leased Line in Tata
Teleservice in Maharashtra Circle"
- Done project on ‘B2B Outcomes for Internet
Wens Technologies
173 Bunty Singh PGDM Core Marketing 30 Days Leased Line in Tata Teleservice in Maharashtra
Private Limited
Circle’
- Understood the customer value proposition of the
clients in B2B segment
"Study of Customer Satisfaction and Buying
Behavior with regards to Mapro food product"
Divyani Gaurishankar - Managing a 3 Distributor.
174 PGDM Core Marketing Mapro 30 Days
Dahikar - Handling a 8 arear of Pune.
- Add 24 New Bites in list.
- Convert 2 Retailor into Distributors
Assisting startups and organizations in
implementation of Blockchain Technology on
international level.
- Generated leads worth INR 320000 ($7500) for
the Singapore Blockchain Summit
- Mined data and scheduled with speakers and
sponsors for events like SBS and World Blockchain
Summit
- Worked for implementation of Blockchain
technology in sectors - Healthcare, Fintech, Supply
chain & Academia
- Worked as Cluster Lead South-East Asia for
Global Blockchain
175 Mithlesh Dhar PGDM Core HR 30 Days selection of ICOs, Speakers and Investors for
Foundation
various international events like Singapore
Blockchain Summit, Dubai Blockchain Summit and
WBS
- Created apps for Learning Intelligence and worked
on ideas related to Storage of Data
- Created Blogs on the subjects like Data Space and
Blockchain Technology, which focuses on the
storage of data without databases and on a
Blockchain network and also on the Electro
Magnetic (EM) Waves
- Worked on Employment Engagement by means of
various activities like Pictionary and Management
"Research and analysing the market potential
for TATA Teleservice Maharashtra Limited"
- Done Project on “B2B Outcomes for Internet
176 Tushar Soni PGDM Core Marketing WENS Technologies 30 Days Leased Line in Tata Tele Services Maharashtra
Circle”
- Understood the consumer value proposition of the
Clients in B2B Segments
Brand Rejuvenation and Market Penetration for
Paarijat Health
• Enrolled Service Provider and Member to be a
Paarijat Software
177 Judicia Kharbuli PGDM Core HR 30 Days part of the Organization.
solution pvt ltd
• Understood the consumer behaviour.
• Handled objections of service providers
effectively
Customer Connect Program (CRM and
Marketing Intern).
· Mapping of existing and potential customers in
Pune and framing of business strategy, meeting
customers.
· Generated leads conversations with elite
customers through role plays, power point
Twinkle Bajranglal
178 PGDM Core Marketing Audi pune -Jubilant 30 Days presentations and filed work.
Sharma
- Made 68 appointments, gathered 30 service issues
and 42 upgrade plans, generated 71 references and
45 Q5 launch prospects by making 360 calls along
with my team.
· Analyzed luxury Automobile sector, Jubilant
group. Assisted in conducting Audi Rush event and
Now Is Calling of Q5 launch.
· Audi car models, Audi approved plus, Digital and
print India, Event management, CRM, After sales.
190 Jaideep Kar PGDM Core Marketing DCB bank 30 Days · Conducting Branch huddles on mobile products
with DCB branches
"Lead Generation"
- Client pitching & calling
196 Anushka Saxena PGDM Core Finance DCB Bank 30 Days
- KYC of Clients
- Filling up forms for opening Demat Account
"Sales of ILL and PRI services"
- Enrolled Service Provider
- Field Research
197 Bhanu Hemrajani PGDM Core Finance Wens Technologies 30 Days
- Business Development
- Understanding customers awareness about IT
sector.
"GST Reengineering Businesses"
- Trained and certified in goods and service tax and
198 Chintan Sharma PGDM Core Finance CBS Ventures 30 Days tally
- Conducted Business Process Re-engineering of
various clients
"Real Estate perception"
- Prepared a Report on “Overview of Steel Sector”
199 Dipesh Gupta PGDM Core Finance TATA housing 30 Days - Financial Model of “TATA STEEL” and “JSW
- Worked on the solution of “Dumping of Steel by
China worldwide” with respect to India
Data Mining and Lead Generation
Learned about the basics of Data Mining and Lead
Generation for cobranded multi-wallet
international VISA card for corporate (B2B)
Provided data of 1600 companies in Mumbai & Navi
200 Kapish Maheshwari PGDM Core Finance DCB Bank 30 Days Mumbai
Managed EKYC of 350 employees at GIC of India in a
day
Cold called 15 companies in western Mumbai
Product tested at more than 40 shops in
Chruchgate, Mumbai
Life insurance vs general insurance
Various investment avenues with respect to life
insurance
IDBI FEDERAL Life ® Generated a sales of Insurance Premium worth of
201 Monu Tiwari PGDM Core Finance 30 Days
insurance Co ltd INR 1.04 Lakhs ® Carried out a survey among the
potential investors about their investment patterns
and preferences
® Completed IRDAI training and
"Magazine"
- Captured all ads from magazines which is run in
202 Neelam Kumari PGDM Core HR pamac finserve 30 Days India
- Calling and generated lead of B. School
- Client meeting
"Filed Income tax return, GST."
203 Shiksha Negi PGDM Core Finance CA AP Rao 30 Days - Have done RERA registration of 6 agents.
- Handled clients grievances
"Working Capital Management"
- Evaluating comparative working capital
204 Sneha Mukherjee PGDM Core Finance Tata Metaliks 30 Days
management policies and their impact on the firm's
profitability, liquidity, risk and operating flexibility.
‘’Analysis of costumer Decision Making Process
in insurance services.’’
- Worked as Financial Advisor and sold Insursnce
worth Rs. 37,000,
Mukesh Kumar - Did Sales Forcasting of India First Life Insurance –
205 PGDM Core Finance AIM INCORP INDIA 30 Days
Mundepi a product of Aim India in Delhi,
- Gathered Primary data using Survey Approach and
contacted around 200 Customers,
- Customer behavoir,
- Sales planning
“To study the Retailers and Wholesalers
behavior towards Kashmiri Sounff”
206 Aishwary Gupta PGDM Core Marketing Kashmiri Products 30 Days - Channels Sales Activity
- New Product Promotion
- Market Research
"Retail store operations of Pantaloons"
- Floor, Wearhouse & Customer service operation of
an organised retail.
207 Aman Kumar PGDM Core Marketing Veelearn .in 30 Days
- Customer interaction andCross selling & up
selling.
- Sales report analysis.
“ANALYSIS OF INDIAN ROAD LOGISTIC”
- Patience is required to deal with mostly illiterate
transporters and Vehicle owners, added 27
208 Ashutosh Mishra PGDM Core Marketing Trux App Pvt.Ltd. 30 Days Vehicles.
- Learnt how to approach and educate the client
- Leads Segregate and Sales Funnel.
- Minutes of Meeting
"CUSTOMER PERCEPTION TOWARDS
INSURANCE"
- Sales Pitching Skills
209 Deepak Kumar PGDM Core Marketing AIM INDIA 30 Days
- Objection Handling
- Consistency
“To find out the opportunities of Real Estate
market in Pune”
- Done cold calling to 100 contacts per day
- Conducted market survey in Pune, Mumbai and
210 Rahul Kumar Giri PGDM Core Marketing MG Global 30 Days
Thane to understand Real Estate opportunities
- Conducted field survey as a part of my market
study
- Generated leads of around 30
"Understanding the customer satisfaction
towards various products as well as services."
- Learned Bill, CSD and Warehousing Process
211 Rejuwan Ahmed Malik PGDM Core Marketing Pantaloons 30 Days
- Learned VM effect on customer Buying behavior.
- Understand customer behavior
- Done tele calling and research
Channels sales & Distribution
Generated leads worth for 10-unit apartment. and
of which INR 4.15 Cr sale was generated.
Omkar Realtors And · 10 Channel Partner added in Omkar portfolio.
212 Rohit Kumar Rai PGDM Core Marketing 30 Days
Developers · Part of biggest Channel Partner meet in Asia with
1500 Channel Partner.
· Conducted Market Research in NAYAGAON
MUMBAI
"Olympiad Sales"
- To find out market potential for the Veelearn
(ILSKL) in Pune & Patna.
- Visited 32 schools & demonstrated product to
Veelearn consultant
213 Shashank Kumar PGDM Core Marketing 30 Days school management
Pvt.ltd
- Counselling sessions conducted and product
demonstrated to students.
- Interacted with the school management & develop
and student database.
"Studied About Customer Buying Behavior in
Confectionary Products of Britannia Products in
modern trade."
- Studied the consumer behavior.
- A Study on “How to increase the conversion of the
214 Subhash Chandra Sahu PGDM Core Marketing Britannia industries 30 Days
store.
- Promotion activities.
- Competitors Analysis.
- Studied about Distribution Strategy of Modern
Trade and General Trade.
"Competitive analysis of Pantaloons"
- Understood consumer behavior
- Promotional activities (Tele calling)
Pantaloons Fashion
215 Tufan Bera PGDM Core Marketing 30 Days - Understood movement of goods from Warehouse
amd Retail Ltd.
- Assisted in Billing at the Cash Counters
- Assisted in Making Green Card for customer’s
membership
"A research work to determine the reason why
the potential channel partners of star cement
are still not being influenced by the companies
marketing strategies"
216 Eshika PGDM Core Marketing Ratelock Entreprises 30 Days - Prepared questionnaire to conduct field survey.
- Converted two non-dealers of star cement to buy
their products
- Analyzed the non-dealers’ feedback and express
their dissatisfaction to the company
"Trend Analysis of selected mutual funds for
effective recommendation in line with
customer's risk profile"
217 Rinshi Singh PGDM Core Marketing 5nance.com 30 Days
- Learned about Mutual Fund Industry.
- Taxation Planning
- Pitching as per client’s requirements.
"Generating leads for a project and follow-ups of
potential leads"
Omkar Realtors And - Made 1000+ calls
218 Somnath Ghosh PGDM Core Marketing 30 Days
Developers - Meeting channel partners
- 23 site visits
- Client interaction
"To Analyse ‘Reward and Recognition of
Employees at Hindalco’"
Aditya Birla Group - Conducted a survey on reward and recognition
219 Utkarsha Mehta PGDM Core HR 30 Days
(Hindalco) policies and found out that 90% employees were
satisfied with reward and recognition policies of
Hindalco
"Recruitment & Selection"
- “Emerging Practices of Recruitment & Selection
Processes at DCB BANK.”
220 Arshiya Dutta PGDM Core HR DCB BANK PVT LTD. 30 Days
- Coordinated Induction Program.
- Hands on experience on naukri portal
- Organised the ‘CREW’ event
- Contacted around 500 employees for taking
feedback “EORO”(Each One Reach one) survey
Market share of Mineral water and water Consumption In Different area in Pune City
Bharti AXA General Insurance 1.Find out the mineral water potential of Pune Market
2 Mr. Virani Rameez Sabjalli MBA Marketing
Company Limited 2. Consumption pattern of Mineral water in differnet geographical location of Pune
3.Marketing Mix
What is the loan procedure and to analyse the problem faced by the customer during loan
Gondia District Cenral 1. Understanding the Basel norms for funding requirements
5 Ms. Pallavi Anil Dhomne MBA Finance
Cooperative Bank Ltd. 2. Analysing the cash flow in a co-op bank
3. Banking Industry in India
Understanding The Market Segment Of Telecom Industry-Internet Leased Lines And P.R.I.Services
9 Mr. Rohit Anilrao Bezalwar MBA Marketing IMRB International 1.Understood concept of market differentiaition , product differentitation
2. Importance and need base analysis of internet leased lines
Understand The Insight For Brand Preference Of Dealer, Retailer And Customer In Cement Industry.
1. Reliance Cement Is New In Jabalpur And Acceptance Of The Product Is High In This Market,
2. Reliance Cement Is Providing Water Proof Packaging Bag In Low Price As Compare To Other Top Brands Like Acc Cement,
23 Mr. Suryakant Tiwari MBA Marketing Reliance Cement Co. Pvt Ltd.
Jaypee Cement.
3. Distribution Of The Product Should Be Improve Because There Is A Gap In Between Depo And Distributer
Understanding The Market Segment Of Telecom Industry-Internet Leased Lines And P.R.I.Services
24 Mr. Mahendra Pratap Singh MBA Marketing Reliance Communication Ltd. 1.Understood Concept Of Market Differentiaition , Product Differentitation
2. Importance And Need Base Analysis Of Internet Leased Lines
Study Of Consumer Satisfaction Of Reliance Communication
25 Mr. Nilesh Buradkar MBA Marketing Reliance Communication Ltd. 1.Understood The Importance Of Customer Satisfaction
2. Analysis Of The Procdure Company Takes For Satisfying Consumer
Comparision Between Life Insurance And Mutual Fund Analysis
1. Understanding The Difference Between Mutual Fund And Insurance From Investment Point Of View .
26 Mr. Dodhiya Ajit Badarudinbhai MBA Marketing Reliance Money Ltd.
2. Why Insurance Is Needed And Important For Consumer?
3. Understanding Need Of Mutual Fund For Financial Security In Life By Consumer
To Analyze The Growth Of Xpert Dishwash Bar In A Urban Areas In Kanpur City
1. Market Potential Of Dishwash Bar In Kanpur
27 Mr. Sumit Kumar Yadav MBA Marketing RSPL Limited
2. Product Awareness Of Dishwash Bar Among End Consumer
3. Selling And Promotion Schemes Of Rspl Ltd
Study Of Customer Analysis For Enchancing Sales Of Chemical By Products In Marketing Of By Products
1.Market Potential Of Chemical Product
28 Mr. Koushik Tewary MBA Marketing SAIL Ltd.
2. Profiling Of Customer For The Product
3. Swot Analysis
Consumer Behavior In Glass Industry
1. To Understand The Behavior Of Consumer Towards Glass As A Whole.
29 Mr. Bhajan Lal MBA Marketing Saint Gobain Glass India Ltd.
2. Enviromental And Individual Influence On Consumer Buying Behavior
3. Marketing Mix
Consumer Behavior In Glass Industry
1. To Understand The Behavior Of Consumer Towards Glass As A Whole.
30 Mr. Prahalad Singh MBA Marketing Saint Gobain Glass India Ltd.
2. Enviromental And Individual Influence On Consumer Buying Behavior
3. Marketing Mix
A Study Of Customer Dissatisfaction And Implementation Of Customer Retention Strategies
1. Understanding The Cause Of Customer Dissatisfaction
31 Mr. Avinash Singh MBA Marketing Shopper Stop Ltd.
2. Done Customer Survey To Understand The Expectation From Shopper Stop
3. Developing Customer Retention Strategy On The Basis Of Feedback
Study Of Telecom Enterprises
1. Understand The Telecom Industry
32 Mr. Vora Karankumar Jayendrabhai MBA Marketing Tata Teleservices Ltd.
2. Marketing Startegies , Sales Promotion Strategy
3. Branding , Visual Merchandising Strategies
A Study On Consumer Satisfaction For Their Service Providers In Gsm
Mobile
33 Mr. Sarode Piyush Nandkumar MBA Marketing Tata Teleservices Ltd. 1. Factors Which Are Prominent To Be Looked By Company For Improving Consumer Satisfaction
2.Factors /Pointers Which Are Most Important From Consumer Point Of View To Be Satisfied Provided By Company
Walfare Facality:
1. Studying All The Welfare Faclity Provided By Bhallia Steel Plant
36 Ms. Suman Kuldeep MBA HR Bhilai Steel Plant (SAIL Ltd) 2. Make A Research On Employee Satisfaction Index
3. Impact Of Different Walfare Provided By Bhilai Steel Plant And And Its Impact On Performance And Employee Satisfaction.
Induction:
1. Studying Importance Of Induction
37 Ms. Akanksha Namdeo MBA HR Birla Sun Life AMC Pvt Ltd. 2. Making The Content Of Induction Presentaion
3. How To Explin About Career Growth And Banefit Of Joining Of Sirla Sunlife Insurance.
4. Preparing Joining Kit For New Employee.
Employee Benefits:
1. Study Different Component Of Employee Banefits
Electronics Corporation of India 2. Employee Banefits And Its Impact On Retaintaion
38 Ms. Sharma Shruti Mahesh MBA HR
Limited 3. Different Banefit Given By Ecil And To Their Employes As Compared To Their Competitors.
4. Different Benefits Like Insurance, Meternity Banfits, Gratutity Banefits Etc Are Some Key Learnings.
Employee Retentation:
1. Establishing An Effective Employee Turnover And Retention Strategy
2. Study Of Poor Relationship Between The Employee And Their Direct Manager
Electronics Corporation of India
39 Ms. Sheetal Dubey MBA HR 3. Study Of Lack Of Opportunity For Growth And Development
Limited
4.Over Come Lack Of Challenging And Meaningful Work
5. Study Of Different Retentation Practices At Ecil
Hr Generalist:
1. Sourcing Of Cv From Job Portal And Speaking With The Candidates And Alligning Theor Interviews.
40 Ms. Shalini Priya MBA HR ICICI Prudential Ltd. 2. Making All The Joining Formalities Of Newly Joined Employees.
2. Process Of End To End Recruitment And Selection
3. Performance Appraisal System
Employee Motivation And Retention :
1. Different Methode Of Employee Motivation Like Reward And Recognization.
2. Performance Appraisal On Timely Basis Once Or Twice In A Year
41 Ms. Smita Mishra MBA HR Pantaloons Fashion & Retail Ltd.
3. How To Send Personilized Cards And Other Way Of Motivating The Employee.
4. Understanding The Psycology Of Employee By Understanding The Extrensic And Intrensic Motivation Fector.
Employee Satisfaction:
1. Finding The List Of Key Factors For Employee Satisfaction.
44 Ms. Poulami De MBA HR Pantaloons Fashion & Retail Ltd.
2. Finidng The Intrensic And Extrensic Motivation Fector Involved In Keeping The Employee Motivated.
3. Improvement Of Employee Working Conditions And The Facalities Given To The Employee.
Recruitment Process Outsourcing:
1.The Study Of Recruitment Process Carried Out For Spes Management Services
45 Ms. Gitanjali Bhawar MBA HR SPES Management Services Pvt. Ltd. 2. Different Rules And Regulation Involving Client Outsourcing
3. The Outsourcing Methodes And Client Servicing
4. Achieving The Taregts Of Recruitments In Turn Around Time
Hr Audit:
1. How To Make Hr Audit Checklist
2. How To Do Employee Audit Process
46 Mr. Dharmendra Singh Choudhary MBA HR Whirlpool India Ltd.
3. Shortfalls Of Hr Audits And How To Overcome The Weakness
4. Implemenating The Audit Sysyem In An Organisation
Consumer Buying Patterns towards Amul Milk & Market development for Distributor
1. Customer engagement & Product feedback
1 Mr. Rushi Bhalodia MBA Marketing Amul India Pvt. Ltd. 60 Days
2. Selection & Implimentation Promotional scheme to the Retailer
3. Market development
Consumer Buying Patterns towards Amul Milk & Market development for Distributor
1. Customer engagement & Product feedback
2 Ms. Vani Goel MBA Marketing Amul India Pvt. Ltd. 60 Days
2. Selection & Implimentation Promotional scheme to the Retailer
3. Market development
Understanding Customer Buying Behavior Towards Berger Home Painting Service & Suggesting Way To Improve Berger
Home Painting Services
1. Interaction with New Customer
9 Mr. Sahil Pratap MBA Marketing Berger Paints India Ltd. 60 Days 2. Analysis satisfaction level of existing customer and lost customer
3. Selling home painting paint and service to new customers
4. Collecting feedbacks of existing customer by fill questioner
To Understand The Consumer Behavior About Cookware Product And Market Potential In Pune
1. To overview of product of Houseware in Pune regions
14 Mr. Pintu Kumar MBA Marketing Chef Set Housewares India Pvt. Ltd. 60 Days
2. To have market research of houseware product and understand the sales distribution of other houseware
3. Competitor analysis
Sales And Distribution With Competitor Analysis For House Ware Product.
1. To overview of product of Houseware in Pune regions
15 Mr. Ahammad Ali Nobel MBA Marketing Chef Set Housewares India Pvt. Ltd. 60 Days
2. To have market research of houseware product and understand the sales distribution of other houseware
3. Competitor analysis
A Detail Study On Micro, Small And Medium Enterprise Buying Behavior Towards Financial Services
1. Conducted survey to check the consumer buying behavior of MSME’s towards financial services
17 Mr. Monu Raina MBA Marketing Electronica Finance Limited 60 Days 2. Attended Asia’s biggest Event, AMTEX (Mumbai) to generate data for the company
3. Conducted survey to create the brand Awareness of Amigos in youth segment
A Detail Study On Micro, Small And Medium Enterprise Buying Behavior Towards Financial Services
1. Conducted survey to check the consumer buying behavior of MSME’s towards financial services
18 Ms. Sahila Chhabra MBA Marketing Electronica Finance Limited 60 Days 2. Attended Asia’s biggest Event, AMTEX (Mumbai) to generate data for the company
3. Conducted survey to create the brand Awareness of Amigos in youth segment
Consumer Behavior For Premium Class Customer For Milk.
1. Conducted survey for determining satisfaction level and to retrieve more recommendations from customers.
19 Mr. Akash Deep MBA Marketing Gowerdhan Milk India Pvt. Ltd. 60 Days
2. Promotion and customer acquisition through conducting different activities.
3. Competitor Analysis
Competitive Analysis Of Companies, Competing With Haier And Marketing Strategies Of Haier
1. To understand consumer behavior according to the demography
2. To understand and analyze the brand presence and image in consumers mind
24 Mr. Fareed K. E. MBA Marketing Haier Appliances India Pvt. Ltd. 60 Days
3. To understand brand awareness among dealers and consumers
4. To understand POS of BMR
Competitive Analysis Of Companies, Competing With Haier And Marketing Strategies Of Haier
1. To understand consumer behavior according to the demography
2. To understand and analyze the brand presence and image in consumers mind
25 Mr. Tariq Taher MBA Marketing Haier Appliances India Pvt. Ltd. 60 Days
3. To understand brand awareness among dealers and consumers
4. To understand POS of BMR
Market Research For Reach And Market Mapping For The Sales Department Of The Company.
1. To understand consumer behavior according to the demography
2. To understand and analyze the brand presence and image in consumers mind
26 Mr. Sandeep Raturi MBA Marketing Haier Appliances India Pvt. Ltd. 60 Days
3. To understand brand awareness among dealers and consumers
4. To understand POS of BMR
Market Research For Reach And Market Mapping For The Sales Department Of The Company.
1. To understand consumer behavior according to the demography
2. To understand and analyze the brand presence and image in consumers mind
27 Ms. Aindrima Roy MBA Marketing Haier Appliances India Pvt. Ltd. 60 Days
3. To understand brand awareness among dealers and consumers
4. To understand POS of BMR
Baby Products Overview In Market Of Delhi And Ahmedabad.Survey On Consumer Buying Behavior.
1.Customer Relationship Management.
32 Ms. Manpreet Kaur MBA Marketing Aditya Birla Fashion and Retail Ltd 60 Days 2. Selling And Marketing
3. Salary And Incentive Strategy For A New Branch
Direct Selling Of Water Purifier Systems And Understand The Consumer Perception Regarding The Company’S Product
Through Questionnaire
1. Learnt About Direct Sales Procedure.
41 Mr. Saurabh Singh MBA Marketing Reliant Aqua Pvt. Ltd 60 Days
2. Did Direct Selling For Water Purifier Machine (Ro).
3. Interacted With More Than 1500 Customers For Sale.
Study About Employee Engagement And Customer Retention For Shoppers Stop.
1. Study About Satisfaction Level Of Staffs In Shoppers Stop.
43 Ms. Ipsita Guha Roy MBA Marketing Shoppers Stop Ltd. 150 Days 2. Study About Customer Retention In Shoppers Stop.
3. Study About How Good Employee Engagement Helps To Retain More And More Customers Towards Shoppers Stop.
Study About Employee Engagement And Customer Retention For Shoppers Stop.
1. Study About Satisfaction Level Of Staffs In Shoppers Stop.
44 Ms. Pronoti Sinha MBA Marketing Shoppers Stop Ltd. 150 Days 2. Study About Customer Retention In Shoppers Stop.
3. Study About How Good Employee Engagement Helps To Retain More And More Customers Towards Shoppers Stop.
To Understand The Market Potential Of Tata Teleservices User.
1.Study Generate Lead Generation Of Tata Teleservices Of Small Medium Enterprise.
45 Mr. Nipan Das MBA Marketing Tata teleservices Ltd. 60 Days 2.Taking Feedback Of Tata Teleservices Of Existing Customer.
3. I Have To Do Cold Calling For Various Companies For Requirement Product & Provide Solution
Mapping Of Competitor’S Steel Service Centres All Over India, Their Capabilities And Their Future Expansion Plans
1.Understanding The Potential Market For Cgro / Electrical Steel In Around Kolkata
47 Mr. Dibyarup Ghosh MBA Marketing Tata Steel Limited 60 Days
2. Competitor analysis
3. About the steel industry
Training Need Identification And Analysis And Optimization Of Oe Model Of Mahle Filters
1. On Boarding Process Of Oe’S
56 Ms. Pankhuri Tiwari MBA HR Mahale Filters System India Ltd. 60 Days 3. Prepared Skill Matrix Of Oe’S And Their Training Calendar
3. Weekly Manpower Projection As Per Ppc Plan
On Retail banking and Commercial banking 1.Studied how bank perform its function i.e., credit cards,
add on credit cards, saving account, salary account etc.
2. Made aware to customers about the “MISS CALL SERVICE” that was recently launched by the bank
3 MANISH PANWAR MBA Finance HDFC Bank 60 days 3. Learned how to interact with customer
Inventory Management
1.About manufacturing process, study of overheads how to implement on cost. 2.Inventory
TATA AUTOCOMP GY BATTERIES auditing and tag reconciliation. competitor analysis. 3. inventory conversion ,
5 RAJAT KUMAR MBA Finance 60 days
PVT. LTD. inventory ratio and operation cycle. about CFA (carry forward agent)
Performance appraisel
1.Made KRAs and KPIs of different level staffs
15 CHETNA KUMARI MBA HR BIG BAZAAR 60 days 2.Created performance appraisel form based on balance score card
3.Taken preliminary interview for staffs, done hiring on the system,organised and cordinated different
engagement activities and programs for employes welfare
Employee Retention
1.How to retain employee's
19 JYOTI TIWARI MBA HR Big Bazaar 60 days
2.Hiring Process, Joining Process , maintain records of EDC
3.Documentation Management
Sourcing
1.Searching the various profiles from job portals like naukri.com
2.Interview Scheduling, how to take interviews, what is the organization culture, how to behave as a HR,
22 PRIYANKA DEBNATH MBA HR Mphasis 60 days
corporate conference calls, hiring people, how to close openings, how to scheduled interviews
3.Coordinating with hiring managers for the interview, on boarding and smooth joining, and documentation
, induction etc programme
Channel Sales
1.How to deal with Corporate
30 AMAR MISHRA MBA Marketing IBall 60 days 2.How to do the Branding
3.How to sale the product and increase in the sales in market.
Retail selling process and techniques with referance to AIDA pointers
1.Learned about how pantaloons gain the attention of customers towards buying their products
2.Learned about the strategies of pantaloons to attract more n more customers at the time of end of season
31 ANAMIKA KAKATI MBA Marketing Pantaloons fashion&retail 60 days sales
3.Learned about the visual merchandising status of pantaloons.
Data collection to determine the opportunity in order to expand its demand among different IT
accessories retail outlets and product promotion
1.Dealers are the one who can assist you in making your career successful because the success of every
product and service offering " depends upon their dealers.
2.A salesman should never try to induce its customers through false statements and fictitious commitments
37 D. HARI HARAN IYER MBA Marketing IBall 60 days because it creates a good impact for a small period but in future ruins the relationship with company
3.If want to create a demand for the product among our customers its necessary to timely examine
customer's requirements and innovate new/existing products at an affordable price and of long durable
quality.
Reasons behind low sales of anchor product
1.Convincing retailers: offering them low scheme comparing to other brand try to make a good relation
with them ,show them proper samples and net price by calculating so they get to know how much profit
they will gain .
38 DEBOPRIYA MUKHERJEE MBA Marketing Anchor health and beauty 60 days 2.Distribution channel: how the distributor distribute the products to every shop with in 2.-3. days .how
much profit they gain how they have created network
3.Maintaing good relation is very important in marketing because retailers only order those whom they
know very well
Customer's perceptions toward mutual fund
1.Whats benefit of mutual fund
39 DEEPAK KUMAR MBA Marketing dainik bhaskar,nj india investment 60 days 2.how to make financial planning
3.mutual fund is very importent for all investors and customers
PRODUCT MANAGEMENT
1.Product Specifications
55 PAYEL GhOSH MBA Marketing TATA GREEN BATTERIES 60 days 2.New Product Development
3.Product Process
Study on understanding consumer buying behavior and usability in real life location of BMR at
customer's home with 80 customers in NCR region over the period of June and July 2016
1.BMR is more helpful for the customer especially for an old lady as it reduces bending by 90% as mostly
through my study it was found that customer accessed the fridge section more than 10 times at least as
compared to that of freezer section which is only 0-3. times a day
2.most of the customers who have experienced the service of the haier refrigerator is not happy at all with
58 PRATIK TIWARI MBA Marketing Haier India Pvt Ltd 60 days the service engineer as many times they were not equipped with providing demo to the customers.
3.most of the customer were satisfied with the product and especially the BMR concept and were induced
90% by the looks of the refrigerator
Loyalty programmee
1.customer service
61 RAJ SINGH MBA Marketing Pantaloons fashion&retail 60 days 2.loylty benefits
3.how customer service desk works
Kalpataru residency
1.Brand promoting and marketing techniques
62 RAJU MODUGU MBA Marketing Kalpataru. 60 days 2.In house and outdoor real Estate sales
3.Generating the channel partners
Marketing with Google Analytics and comparison with Omniture and mixpanel
1. . How to use google analytics including data extraction and report making
NDTV Ethnic Retail Ltd.
73 SUDESHNA CHATTERJEE MBA Marketing 60 days 2.Work of sourcing and warehouse team
3.Questionnaire designing pistiong and following groups
A market study for new launching product
1.Consumers buying behaviour for electrical product.Consumers are looking for the quality product which
will be cost effective.
74 SUDHIR KUMAR SINGH MBA Marketing Hager Electro Pvt Ltd 60 days 2.Learn about availability of MCB and Switches of Different brand in the market.
3.Learn about how to promote a electrical product in the current market.
Project Title: Generating organic visitors to talent corner’s official website through off-page optimization, also generating leads with the help of
cold calling, mass mailing, follow ups and meetings. use of traditional marketing and digital marketing approach
Project Title: : Vasco: A study on distribution channel, gap analysis and business development of Wipro consumer care and lighting
Key Learnings:
• Understanding of distribution channel of Wipro consumer care & lighting.
• Understating of beat plan and beat designing.
• Gap analysis in distribution channel and found out solution as per situation.
• Understanding of personal selling and got practical learning.
• Product promotion.
• Sale Budgeting ( National, Zonal, Area and Territory)
2 Abhishek Tiwari MBA Marketing Wipro FMCG 60 Days • Sale Quota for territory
• Market and competitor analysis (For this research I have taken 100 retail outlets from 12 beats as sample.)
• Better understanding of FMCG market, Retailer behavior and consumer behavior.
• Operated Company billing system - Wisdom and mobile app- Pulse
• Order delivery and resolving delivery problem of orders.
• Understood management of distribution center, Stocks, Order Bill, Loading Bill and all.
• Worked with ASM and did research to find out new distributor.
• Visited Distribution Center of Dabur, Marico, HUL and Patanjali Brands to understand their distribution channel in batter way and for
competitive comparison.
• I learned that how to operate system of Dabur- Dristi
o Visited 27 beats, 1123 existing outlets, Found out 256 total new outlets, generated revenue of 3 lack Rs.
Project Title : “Analysis of customer buying behavior for kids section (MERCHANDISE)”
3 Aditi Sinha MBA Marketing Future Group (Big Bazar) 60 Days Key Learnings:
• Uncovering customers need
• Conflict management
• Developed Negotiation skills
• Segregation of products
Project Title: To analyze the factors influencing Influence buying behavior of customers.
Key Learnings:
4 Ankita Mishra MBA Marketing UCB 60 Days • Identified important factors influencing buying behavior.
• Understood the need of different customers.
• Learnt how to convert prospective customers into result.
• Learnt promotional strategies.
enhancement
Key Learnings:
.
Project Title:To identify the future scope of big size and slim tiles as a replacement of natural marbles
Key Learnings:
6 Apurva Jain MBA Marketing Cengres Tiles 60 Days -Analyzed the futuristic scope of tiles
-Analyzed customer interests and the factors that affect the buying decision of a customer
-Analyzed the factors of shifting customers from natural marble to tiles
-Analyzed 50 customer responses on a research questionnaire including Builders, Architects, Engineers, Dealers, Distributors, Retailers &
Consumers
Key Learnings:
• Learnt marketing using linked in profile.
• Searched different companies through linked in and contacted with HR of respective companies.
• Offered our services to different companies
7 Barnali Saud MBA Marketing Talent Corner 60 Days • Learnt digital Marketing.
• Created blogs/videos and posted in different websites.
• Created module and ppt for different websites.
• Reviewed different websites such as Reddit Pinterest Digg linkedin facebook etc
Key Learnings:
• Customers need, wants & demand
8 Chanchala Kumari MBA Marketing Britannia Ltd. 60 Days • Customers ‘in store purchase decisions’
• The ‘three distribution channels’ of Britannia
• The ‘Promotional Activities’ of ‘Britannia’ in ‘Modern Trade’
PROJECT TITLE: Analysis of customer feedback and instore purchase decision based on Britannia's innovation
KEY LEARNINGS:
1) Analyzed three distribution channel of Britannia and Identify customer Need, Want & Demand
9 Debayan Purkait MBA Marketing Britannia Ltd. 60 Days 2) Understand customer in store purchase decision
3) Studied the promotional activities of Modern Trade
PROJECT TITLE: Business Associations: Build Relations & Network with channel partners
KEY LEARNINGS:
10 Dhruv Tomar MBA Marketing Kashmiri Products 60 Days 1) Analyzed the retailers via effective marketing tactic for products.
2) Understand the customer buying behavior.
PROJECT TITLE: A study of marketing strategies of Pride of Cows with special reference to Segmentation, Targeting, Positioning and Customer
Loyalty.
11 Divya Thakur MBA Marketing Parag Milk Foods Ltd. 60 Days KEY LEARNINGS:
1) Better Interaction and communication with customers (inter-personal skills).
2) Negotiation skills for fixing business deals and managing orders and samples through MIS.
3) Importance of managing customer relationships
Project Title : ‘Market research analysis and sales development on Amul pouch milk’
Key Learnings:
• Finding market potential of package milk and finding the sales potential of Amul milk in 5 territory of (Pune) region.
13 Durgesh Kumar MBA Marketing Amul 60 Days • Mapping new retail outlets
• Generated demand for Amul milk by sales promotion at retail outlets and Housing Societies
• Created a new market for Amul pouch milk capturing 23% share in Pirangut area
• Understood competitors Distribution channel
PROJECT TITLE: A study on Analysis of corporate builders and their style of purchasing tile
KEY LEARNINGS:
14 Eram Shahid MBA Marketing Cengres Tiles 60 Days 1) Learned b2b sales
2) Understanding the changing behaviour of sales industry
3) Analysis the market demand
PROJECT TITLE: A study on customer relationship management with special reference to Adecco
KEY LEARNINGS:
15 Gayatri Kesarkar MBA Marketing Adecco Group India 60 Days 1) Learnt how to pitch the large scale and small scale organisations
2) Learnt how to convert suspects into prospects and prospects into customers
PROJECT TITLE: Evaluate efficiency of Nivea’s Distribution & Visibility in C&D category Medical outlets & suggest strategies for improvement
Scope – Geography-Pune Metro, Channel – GT, Team interface – Pune DSEs, BDEs, Dbrs & SMG ASM
KEY LEARNINGS:
1) Understanding the sales and distribution channel in FMCG industry
2) Current scenario analysis and understanding of strengths and weaknesses of Nivea in Pune metro
3) An exhaustive market work done followed by the development of a questionnaire to arrive at the analytical conclusion of Nivea’s sales and
16 Heena Mansuri MBA Marketing Nivea India 60 Days distribution efficiency
4) Analysing and presenting winning strategies of other prominent FMCG players
5) Finding the Gap in order to assess visibility
6) Suggesting initiatives/ways of working which can be implemented in Nivea system
7) Solving the grievances of retailers
Project Tilte: To study and implement retail floor operation strategies and customer buying behavior.
Key Learnings :
18 Manish Kumar Tiwari MBA Marketing UCB 60 Days Stock auditing.
Understood consumer buying behavior & Ways to influence them.
Learnt promotional strategies of UCB.
Key Learnings:
19 Md Khalid Anwar MBA Marketing Shopper's stop 60 Days •Retail selling(interact with customer & convincing them
• Ways of increasing Conversion rate
• Loyalty Program, CSD
Project Title: To study the retailers buying behaviour towards Kashmiri Products in Pune
Key Learnings:
20 Md. Tousif Alam MBA Marketing Kashmiri Product 60 Days • Hardcore sales of Rs. 70,000 within two months
• To know about the retailers satisfaction level towards Kashmiri products(By conducting survey of 100 participants )
• Tried to apply new approach of distributing samples to end customers for promoting Kashmiri products and to aware about its variants
(Around 300 customers covered in the span of 15 days)
• On the basis of analysis and observations suggested improvement areas to increase business.
Project Title : A Comprehensive Study of Cengress Ceramic Tiles with Specific Reference to Dealer Network and Institutional Customers in
Indore Region
Key Learnings:
• Understanding of selling tactics
• Understanding of distribution channel of Kashmiri products
22 Muneer Ahmed MBA Marketing Kashmiri Product 60 Days • Understanding of beat plan
• Product promotion.
• Sale promotion
• Personal selling
• Market and competitor analysis
Project Title :A study on effectiveness of lead generation tools applied in B2B Research at Return on Web
Key Learnings:
• Sales process – How to fetch clients using different tools(Like Hunter, Sales navigator etc.), Fetched around 1000 clients in a span of 2 Months
• Maintenance of database for the prospective clients of the targeted sectors
23 Namrata Mazumdar MBA Marketing Return on Web 60 Days • Elements of on and off page SEO.
• Learned basic Features of black and white hat SEO
• Basic uses of web mater tool, Social book markings and directory submissions
Project Title : A study on existing consumer perception about Pride of Cows Milk in Pune region
Key Learnings:
24 Niket Shinde MBA Marketing Parag Milk Foods Ltd. 60 Days • Generated 210 orders of premium milk by approaching 1500 people in a period of 30 days, which was a record sale in one month
• Lead a team of 4 members which was divided into small sales team of 2-2 members
• Learned about how to organize promotional activities and events, door to door sales activity, how to pitch a new product to an existing
customer and generating leads
Project Title : A study of Kashmiri products with specific reference to consumer behaviour towards mouth freshener category
25 Nitesh Kumar MBA Marketing Kashmiri Product 60 Days
Key Learnings:
• Understood Customer buying behavior, how to interact with different Customer
PROJECT TITLE: Study of Customer Retention strategy towards GST services and online assisted services provided by H&R Block
KEY LEARNINGS:
1) How to interact/communicate with the employees working in the organisation.
26 Parineeta Barman MBA Marketing H&R BLOCK 60 Days 2) Building up of a corporate relationship by maintaining a healthy balance between formal and informal groups
3) Collection of data of each employee based on their qualitative parameters so that required training could be provided to them to raise their
performance level in the organisation
PROJECT TITLE: Study of Customer Retention strategy towards GST services and online assisted services provided by H&R Block
KEY LEARNINGS:
1) How to interact/communicate with the employees working in the organisation.
27 Pooja Agarwal MBA Marketing H&R BLOCK 60 Days 2) Building up of a corporate relationship by maintaining a healthy balance between formal and informal groups
3) Collection of data of each employee based on their qualitative parameters so that required training could be provided to them to raise their
performance level in the organisation
Key Learnings:
28 Pooja Thakare MBA Marketing H & R BLOCK 60 Days • Worked in live chat support with the Business Development team.
Project Title : To identify the future financial planning and investing their money in mutual funds and open more demate account through
online process for mutual funds
Key Learnings:
• Corporate dealing and maintaining relation
• Dealing with insurance advisor to convert into financial advisor
• Analyzing Consumer(individual and corporate) Behavior towards mutual funds
29 Priya Kag MBA Marketing NJ India Investments 60 Days
• Handling different requirement of different customers at the same time
• Open demate account
• Client meeting and understanding their needs in mutual funds
• Dealings with those clients who doesn’t know anything about mutual fund or investment and convert them also
• Understanding about financial planning
• Telecalling
• Sales mutual fund
Project Title : Creating brand awareness amongst the influencer and the end customer
Key Learnings:
• Adding new channel partners for battery division through interaction with battery service centers, automobile mechanics and automobile
spares shops.
30 Rajan Verma MBA Marketing UNO Minda group 60 Days • Interacted with 230 retailers, added 22 retailers as channel partners and have sold 300 units of two-wheeler batteries.
• Received appreciation from Vice President for Revenue generation of Rs. 2.7 lakh in 45 days.
• Conducted research on channel partners to understand their awareness levels about two wheeler batteries, pricing, sales promotions and
services offered by UNO MINDA GROUP in Lucknow.
Project Title : Study of factors affecting sales of United Motor Bikes and ways to improve the sales
Key Learnings:
• Engaged in promoting the bikes by sponsoring in North East Miss Event.
• Collaborated with HDFC Bank in carrying out promotion work with 95% financial support to the customers willing to buy the bikes on loan.
• Involved in sales & service works; handled clients and offered test rides.
31 Ram Kewal Beldar MBA Marketing UNITED MOTORS 60 Days
• Made tele calls and send messages informing the customers about the offers available.•
• Operated in DMS Software ordering stock and data punching.
• Carried out market research by surveying more than 400 customers to know the market potential for cruiser bikes.
• Collected feedback and reviews after test ride and recorded the data.
• Worked with the service team in checking the new available stocks and replacing the damaged parts cum returning back the defective parts.
Key Learnings:
• Learnt how to pitch the clients
32 Ramnik Kaur Bhatia MBA Marketing Talent Corner HR services Pvt. Ltd. 60 Days • In digital marketing , acquired the knowledge about tools of digital marketing
• Completed Online certified program on digital marketing by udemy
• Prepared my own blogs / business blog on different topics
Project Title : Monitoring the impact of merchandising on consumer buying behavior of Nutrela Soya
Key Learnings:
• Understanding how the Beat/Route operates in the PCMC area.
• Visit on an average 40-50 retail outlets in a particular beat along with the sales representatives.
• Understanding the Post order procedure at distributors point.
33 Ria Karmakar MBA Marketing Ruchi Soya Industries Ltd. 60 Days
• Increase depth in the current outlets.
• Monitoring and suggesting the SRs about the approach and behavior towards the retailer
• Maintaining FIFO and merchandising in the retail outlets
• Enquiring the stock in the retail outlets
• Converting non - productive outlets into productive outlets.
• Conducting Market Research to understand the consumer buying behavior.
Project Title: A study on Digital Marketing strategies and Consumer Behavior at UM MOTORS
Key Learnings:
34 Richa Trivedi MBA Marketing UM Motors 60 Days • Got to know the consumer behavior and understand satisfaction level of the UML bike riders.
• Learn social media marketing and content writing
• Went for field work and done dealership development
• Understand corporate atmosphere
Project Title: Product development and promotion of DCB mobile applications on various digital channels
Key Learnings:
35 Robin Veppineth MBA Marketing DCB Bank 60 Days • Keyword Research and Analysis (SEO for Mobile Apps)
• Preparation of Product Process Flow and Gamification Process Flow.
• Preparing strategies to promote Cippy (DCB Wallet) through facebook
• Usage of various Digital Marketing and App Engagement Tools
Project Title: To develop awareness about mutual fund scheme and convince to join NJ group.
Key Learnings:
• Ability to collect, process and analyze customer data to convert leads into customers.
• Ability to communicate the unique marketing mixes and selling propositions for specific product or service offering.
37 Samanwita Dutta MBA Marketing Return on Web 60 Days • Learned to use different tools used in lead generation like LinkedIn, Sales Navigator, Clear Bit, Zoom Info, Emailer etc.
• Knowledge about off-page activities.
• Learned the techniques to make websites visible and to generate traffic.
• Learned to build and grow relationship with prospects and customers.
• Learned to build and maintain lead database
Project Title : Analysis of Market and Sales Development process of ‘Amul Shakti’
Key Learnings:
• How to make a beat plan.
39 Sangeeta Kumari MBA Marketing Amul 60 Days • Understand the distribution channel of fresh products at AMUL.
• Convincing strategy for retailers and customers.
• Learned negotiation skills by interaction with retailers and hotel managers.
• Learned the ability to promote the product by using p-o-p material.
Project Title: A STUDY ON NEW PRODUCT DEVELOPMENT OF GSTIN PRODUCT IN H & R BLOCK AND CUSTOMER RESPONSE FOR THE
PRODUCT IN MAHARASTRA, AND THE RISK INVOLVED IN THE PRODUCT DEVELOPMENT
Key Learnings:
40 Shatadal Sarkar MBA Marketing H & R BLOCK 60 Days • To sale the service Early GST and pitch the customers for the same .
• To generate potential leads for the company.
• Business Development.
• Learnt the tricks to convince customers over soft calls.
Project Title: : Driving sales through customer sampling and creating brand awareness for Pride of Cows milk in Pune region
Key Learnings:
Learned and experienced the negotiation skills
41 Sheetal Kaur MBA Marketing Parag milk Foods Ltd. 60 Days Handling customers objections
Learned to work with Team
Organizing events and activities
Learned about orderprocessing and and delivery mechanisim of the company
Project Title: Dealers Perception for Electrical, Electronic and Automation Industry Products” – A Study with Reference to Vidyut Bazar, Pune.
Key Learnings:
• Getting appointment
• Given Presentation to clients
VIDYUT BAZAR
42 Shivam Kumar MBA Marketing 60 Days • Follow-up of clients
ELECTRIC SOLUTIONS LLP.
• Negotiation and Selling the Product
• Conducted Promotional Activity in Mumbai
• Done Business Mapping for Company and delivered presentation to Business Heads
Project Title : To study the perception of retailers on service quality of Ruchi Soya Distributor.
Key Learnings:
43 Shivkumar Patil Mohan MBA Marketing Ruchi Soya- Nutrela Brand 60 Days -New outlets (around 57 in number not covered by the Distributor)
-Converted nonproductive Point of Sales (POS) into productive POS.
-Generated sales from POS. -Resolved Service Issues for the Point of Sales.
-Enhanced visibility of merchandises. -Improved confidence of POS on company distribution services
Project Title: Brand Awareness”, with an objective to understand the awareness levels of customers about brand, product, pricing and sales
promotions offered by Cengres tiles in Indore.
Project Title: “Understanding Pre and Post processes of Sales & CRM Practices at Omkar Reaaltors ”
“A study on Engagement with Marble Retailers & Dealers and Expansion of Business”
Key Learnings:
46 Sourav Patra MBA Marketing Omkar Realtors & Developers 60 Days • Make SFDC of every customer I called for any Project
• Conceptualize & identify opportunities to create and implement customer delight
• Provide inputs to Head Customer Care and Regional Sales Head on MIS data and customer requirement & feedback
• Address and manage customer queries
Project Title: • Understand how leads are generated and distributed among team members.
Key Learnings:
• Learned how to explain your product to a travel agent to convert them to be a channel partner to Matrix.
MATRIX CELLULAR INTERNATIONAL • Market study for identifying and short listing potential distributors.
47 Sumit Kumar MBA Marketing 60 Days • Understanding the functions of a team of DSRs for secondary sales.
SERVICE LTD
• Understand
Project Title:To study and analyze the consumer online shopping behavior
for Milkbasket products.
Key Learnings:
48 Swati Shishodia MBA Marketing Milkbasket 60 Days -Learned how to engage and interact with customers.
-Competitive Analysis using the pricing index for Cooking delight,
Dairy goodness, Day starter & Home Essential.
-How to eradicate extra cost on marketing using different methods.
-Conducted various surveys to improve the sales of particular category
-Created communications like push up messages, SMSs, In App
Banner Offers.
Key Learnings:
• Interacted with 60 Architects and Real Estate companies in Mumbai
• Interacted with 35 Dealers/Retailers of Tiles and Gathered information about Brand awareness of Cengres tiles, Promotions schemes and
49 Vijayababu Chirra MBA Marketing Cengress Tiles Pvt. Ltd. 60 Days After sales and service schemes
• Understood about imports and Exports of Tiles
• Conducted Competitor analysis and Current trends in the market of tiles
• Understood customer need identification process for developing product
• Understood Customer buying behavior of Architects as well as dealers
Project Title:Behavioral Study Of Channel Partners For Kashmiri products enhancing the Sales & executing Sales Promotion Schemes
Key Learnings:
50 Vikas Kumar Singh MBA Marketing Kashmiri Product 60 Days • Sales Of Existing And New Product
• Sales Promotion
• Market Penetration
• Study and analysis of the channel partners and the market
Project Title:Lead Generation Techniques in Digital Marketing
Key Learnings:
• Worked on finding the correct prospects and initiate cold calling to fix a meeting with our C.E.O.
• Worked on various tools which are used in lead generation. For example: - Sales navigator, Clear bit, Hunter, Mail merge, Kreato CRM etc.
51 Vikas Thakur MBA Marketing Return on Web 60 Days • Engaging with clients on LinkedIn.
• Work with management team to identify and evaluate market, new target clients as well as develop and implement strategic sales plan.
• Staying ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub, such as leveraging LinkedIn
Publishing Platform to understand influential content that is shared and the people who are sharing them
Project Title:Competition Analysis of Amul Beverages and Channel sales of different products of Amul in Pune
Key Learnings:
• Visited to 107 retailers on a regular gap of every three days.
52 Vipin Kumar Jaiswal MBA Marketing Amul 60 Days • Added 30 New outlets in Warje, Karve Nagar and Dattawadi areas.
• Pitched the Unpushed product like-Amul chocolate syrup (sachets) and shreekhand (100ml.).
• Promoted the New Amul Choco (Buttery spread) and Amul Frozen Snacks to the retailers.
• Sold 311 pieces Of Amul Frozen Snacks in Six days.
• Done a Market survey in HoReCa segment under Warje, Karve Nagar and Dattawadi areas to analyse the demand of butter, cheese and cream
in these areas.
Project Title:- STUDY OF BUSINESS MODEL OF MONEY PLANT CONSULTANCY AND MAJOR TAX PROVISIONAL
1. ITR-V filling of 500 salaried individual
56 ANKITA PAUL MBA Finance MONEYPLANT CONSULTANCY 60 Days 2. Understood and utilized JAVA utility for filing returns in ITR 1
3. Faced challenges and Issues of 50 Returns.
4. Understood the process and the steps involved in Tax Filing
5. Understood the concepts of Mutual Funds, SIP, Insurances Etc. through Sec VI A and Section 80C
Project Title:- To Understand the growth and trends in the IT sector of India.
1. Understood the importance of secondary and Fundamental research in Equity research firm.
63 Hemanshu Didwania MBA Finance Choice International Ltd. 60 Days 2. The components of Shareholding Pattern of a company.
3. Understood the basic of Excel used in reserch work.
Project Title:- FINANCIAL DEEP DIVE INTO BUSINESS EXPANSION OF THE COMPANY
1. Chopped the entire 2015 -2016 Financial data into months and on that basis, projected for the next years
2. Working on CMA on Audited Data of last 3 years and projected for the next 7 years
64 Ishan Uppal MBA Finance Integrated Equipment 60 Days 3. Applied and critically evaluated theories of financial statements and related analysis.
4. Attended GST session and learn key points.
5. Learned to prepare B.R.S, P and L, balance sheet.
Project Title:- Analysis of Priority services in Retail Banking with reference to Axis Bank
67 POOJA KUMARI MBA Finance Axis Bank 60 Days 1. Different cards offered to customers
2. how to generate IE code and Mutual fund scheme
Project Title:- UNDERSTANDING AND ANALYZING THE LIQUIDITY AND DISBURSEMENT OF FUNDS IN HAIER
1. Understood the overall treasury management department of Haier & its financial position
70 RITUMONI SARMAH MBA Finance HAIER 60 Days
2. Analyzed the overall financial data of the organization and understood cash position of Haier and learnt about accounts payable and
accounts receivable activities of the company
3. Analyzed how the overall management of cash done in the company
Project Title:- Analysis of Automobiles sector in India with their performance and also understand different companies performance
72 SHOBIT KUMAR SONIKAR MBA Finance Dalal Finacial Services 60 Days 1. How to prepare the sector report
2. understand the capacity of automobiles industry with reference to ( production, revenue, consumption)
3. Basic understanding of Equity Research
Project Title:- analysis the cement sector with reference of five cement companies
1. To find out the cement capacity and utilisation rate in India.
74 SHUBHAM GUPTA MBA Finance Dalal Financial Services 60 Days
2. To know the highly deman for cement sector in real estate sector.
3. To know the how much growth and trends of sector in future.
Key Learnings:
77 ANKITA DAS MBA HR Talent Corner 60 Days • How to search relevant candidates.
• Submit all required employee documentation and coordinating candidate interviews.
• Accurately documented and updates records in required system.
• Uses of portals (Shine, Naukri , Monstar , Linked in).
• Learn new technique how to recruit.
Project Title: “Analysis on the Effectiveness of Recruitment and Selection at Future Group ”
Key Learnings:
• Study about the Recruitment and Selection.
• Conducted a research on the Effectiveness of Recruitment and Selection using questionnaire.
• Study about the Recruitment process.
78 Iaikyrmen Marngar MBA HR Future Group 60 Days
• Sourcing CVs from Naukri.com for Java Developer profile.
• Calling candidates and ask about their Current CTC, Expectation, and Notice period, work experience for different profile.
• Identification of 58 roles and making description on those critical roles.
• Making 58 job description for different roles of different department within the company
• Working on Recruitment Dashboards.
Key Learnings:
• Generated UAN number for new employees.
•Joining Formalities.
80 KIRTI GROVER MBA HR Harbringer 60 Days • Coordinated with Talent Acquisition team in Campus Placement.
• Set a benchmark for leave policy.
• Sourcing, Screening & Scheduling.
• Salary Survey.
• Documentation
Project Title: Study on effectiveness of Human Resource Development Process
Key Learnings:
• Conducted Recruitment for hiring fresher’s
• Social Media Recruitment
• Prepared questionnaire for Employee Satisfaction
81 MANDEEP KAUR MBA HR Reliance Games 60 Days • Management of leaves and attendance of employees in Excel
• Conducted Employee Engagement Activities
• Prepared Exit Form for the employees
• Understood various HR Practices done in Reliance Games
• Conducted Induction Programme
• Prepared HOLIDAY Calendar for the year
• Part of CSR (corporate social activities) – Blood donation camp
Project Title: “Employee Engagement”
Key Learnings:
82 MERRY H KHARMYNDAI MBA HR INTEX TECHNOLOGIES 60 Days • Study on Documentation of employee
• Study on needs of employee engagement
• Checking the File of Active and Exit employee
• Analyzing CV and selecting
Project Title: Increase efficiency in Talent Acquisition and align everyone to common objective
Key Learnings:
• Designed an efficient process of Fresher’s Hiring
83 Mohd Shehzad MBA HR Reliance Communication Ltd. 60 Days • Conducted Campus Drive at 9 colleges
• Lined up 200 candidates, 9 got selected
• Sourced candidates for lateral hiring, 3 got selected
• HR Analytics for analyzing performance of Territory Sales Managers
Project Title: Preventing downsizing of employees through training and development needs
Key Learnings:
• Learned about the documentation process
• Worked with senior manager of T&D and established induction video for new employees
• Learned all the processes of HR practices
84 NABANITA MALLIK MBA HR Intex Technologies 60 Days
• Learned about hiring process done in SAP
• Learned of doing recruitment
• Taken interviews of the candidates
• Given presentation of the induction video
• Established Employee Value Proposition
• Prepared and maintained data on the excel sheet
Project Title: “Talent Acquisition & Its Impact on Organizational Performance”
Key Learnings:
• Role Identification from database
85 Neeraj Suman MBA HR Future Group 60 Days • Designing Job Description Template and prepared JD’s of identified roles
• Sourced candidates via Naukri, Employee Referrals & Internal Database
• Lined up 48 candidates for interview-9 candidates selected
• Assisted during interview scheduling, negotiating salaries and prepped candidates for background requirements
• Conducted events like Department Induction and Employee Engagement
Project Title: “Study on Succession Planning and Career Progression at Future Group”
Key Learnings:
• Assisted in making roadmap for Succession Planning and employee career progression
86 Nimisha Singh MBA HR Future Group 60 Days • Coordinated Induction for new joiners
• Prepared Employee Engagement Calendar for one year
• Prepared Competency framework for various profiles
• Created various templates ,360 degree assessment tool
Key Learnings:
87 PRIYANKA KUMARI MBA HR Intex Technologies 60 Days • Formed questionnaire for hr practices and employee engagement
• Done industrial survey from various competitors
• Understood the various trend in HR practices and employee engagement
Key Learnings:
• Sourcing and acquiring profiles through Job Portals, vendors, references
• Conducting HR interview/ initial interview/ for Executive level profiles
• Managing Walk-in drives/ Bulk hiring for executives (600+)
88 RAHUL DEY MBA HR WNS 60 Days • Managed Campus drive with the Campus team footfall (300+)
• Creating pipelines for required positions
• Calibrating the vendors alongside managers for the required positions
• Job posting on Naukri for relevant positions
• Able to close 6 lateral positions and 13 executive position within 70 %
of the TAT
• Able to Redirect pool to the appropriate requirement
PROJECT TITLE : STUDY ON RECRUITMENT AND SELECTION PROCESS IN TALENT CORNER HR SERVICES
Key Learnings:
• The recruitment process and End to End recruitment
• Handled 7 different companie’s requirement and Maintained MIS
• Posting the job on different Portals like: shine.com, monster.com, Naukri
• Sourcing and screening the cv’s from Portals
• Sourcing candates and fulfill target of 4 candidates everyday
89 RAKHI THAKUR MBA HR Talent Corner 60 Days
• Calling and pitching the candidates
• Follow ups from candidates and schedule interview for them
• Negotiation with the client and as well as with candidates
• 2 closures 1 for “Sales engineer”, 1 for “Accountant”
• Telephonic Interview for different profiles
Training and Development
• Research and Provide Different ideas to digital marketing for making blogs related to recruitment
• Research related to the betterment of the recruitment process in company
Project Title: “A study on Succession Planning and its integration with Talent Management Practices”
Key Learnings:
• Prepared Employee Engagement Calendar for 2017 – 2018
• Prepared Competency Framework for 58 roles
90 SHILPA DAM MBA HR Future Group 60 Days
• Coordinated Employee Engagement Activity - Telecast inspirational movie for employees, birthday celebration, yoga day celebration, health
checkup
• Coordinated Departmental induction for new joinees
• Collected and Maintained Employee Data of 120 employees
• Prepared Training Calendar for critical roles
Key Learnings:
• Sourcing and Screening of candidates through Naukri.com, Hirist
91 Stephy John Anthony MBA HR First Cry 60 Days • Mass Mailing on Naukri.com
• Cold-calling for the suitable candidates and lining up interviews for the same
• Taking first round of interviews of the candidates, coordinating with the hiring manager of each profile
• Posted job opening on different portals like Naukri, Hirist, Indeed, OLX, Linkedin, Careesma, Quiker,etc
Key Learnings:
• Sourcing from job portals
• Using of naukri for sourcing
• Calling candidates for interview and follow up with them
92 TRIBENI SHOME MBA HR Harbringer 60 Days • Coordinating with the panels for interview
• Preparing tracker for recruitment in excel
• Using of social media i.e. LinkedIn and glass door for recruitment
• Using of referrals for recruitment
• Done salary survey for the organization
• Organizing campus placements for the organization.
Project Title:Competition Analysis of Amul Beverages and Channel sales of different products of Amul in Pune
Key Learnings:
• Visited to 107 retailers on a regular gap of every three days.
93 Jaideep Singh MBA Marketing Amul 60 Days • Added 30 New outlets in Warje, Karve Nagar and Dattawadi areas.
• Pitched the Unpushed product like-Amul chocolate syrup (sachets) and shreekhand (100ml.).
• Promoted the New Amul Choco (Buttery spread) and Amul Frozen Snacks to the retailers.
• Sold 311 pieces Of Amul Frozen Snacks in Six days.
• Done a Market survey in HoReCa segment under Warje, Karve Nagar and Dattawadi areas to analyse the demand of butter, cheese and cream
in these areas.
Project Title: Retailers satisfaction about Britannia industries channel of distribution at guwahati city.
Key learnings:
- Enrolled Service Provider
4 Akash Dhanuka MBA Core Marketing Britannia - East 60 Days - Enrolled Customers/ Patients
- Lead Generation
- Personal selling
Project Title: Comparative study of sales of Van Heusen and it's competitors
Key learnings:
8 Amrapali Shendre MBA Core Marketing Madhura Fashion 60 Days - sale increasing
- comparative analysis for vanheusen women brand in western women zone
- Learn visual marchandiser , colour blocking & cover story
Project title:To understand the reasons of High Attrition at Stores
key learnings:
- Sourcing
- Maintaining Trackers
9 Anchit Sharma MBA Core HR Bata 60 Days - Use of Excel
- Joining Formalities
- Fun Activities
- Attendance Maintenance
- Interview Scheduling
Project Title: A study of the marketing strategies used in real estate sector in order to achieve an edge with special
reference to Kalpataru Properties Pune
Key learnings:
- OOH Marketing Campaign: Conducted and prepared the OOH campaign for Pune projects
- Vendor Management: Responsible for Coordinating different vendors of marketing department
10 Anisha Dubey MBA Core Marketing Kalpataru 60 Days - Competition Analysis: Visited 3 other project competition sites and performed a competition analysis on the same
- Proposal Designing: For site branding of various Kalpataru sale sites of and presented with the optimum plan
- BTL Marketing: Solely responsible for the preparations of the BTL marketing strategies and Cinema Advertising for the
upcoming marketing campaign for all projects in Pune cluster
Project title: "Mutual Fund Simplified”– An investor awareness initiative through ICICI Direct.
key learnings:
-Worked on the online platform of ICICI Direct which is used for investment in mutual fund, SIP, equity,
ELSS fund etc.
11 Archana Kedar MBA Core Finance ICICI Securities 60 Days
-Researched on investment pattern on customers. To know the preferences and the point of view of
customers about investment.
-Learned about the value added features of ICICI Direct.com
-Learned some skills like Convincing skills, Customer dealing, and problem solving.
Project Title: Channel sales strategies
Key learnings:
- Outreached 60 channel partners in East Pune.
12 Arjun Dadhich MBA Core Marketing Godrej properties 60 Days - Organized 4 society activities with channel partners.
- Involved in New Project launch process.
- Handled 50 plus direct customers at site.
- Shadowing.
Project title: Scope of Various Investment Avenues with Respect to Life Insurance
Key learnings:
13 Arka Dutta MBA Core Finance IDBI Federal 60 Days -Attended meeting with clients and convince them to take our insurance products
-conduct surveys about people’s investment avenues and behavior towards buying insurance products
-Made prospect list of the potential customers
Project Title: Study market behaviour and Customer Perception of Faber Castell
Key learnings:
• study the market behaviour & customer perception about the faber castell
• store visiting
14 Ashitosh Tambe MBA Core Marketing Faber Castel 60 Days
• customer scrutiny.
• lead generation
• revenue generation
Project Title: Study of market and implementation of marketing activities for Ananda Dairy
Key learnings:
• pre sales & post sales research for the brand
15 Avinash Jha MBA Core Marketing Ananda Dairy 60 Days • Visual marchandising.
• Business developement.
• sales forecasting
• Distribution system analysis
Project Title: BUILDING BRAND AWARENESS THROUGH SOCIAL MEDIA MARKETING
Key learnings:
Wrote Content for Top searched 15 Delhi University(DU) Colleges
16 Ayan Kumar Mazumder MBA Core Marketing Collegedekho.com 60 Days · Generated leads through first level and second level counselling
· Career Counselling for GD GOENKA GURGAON & NATIONAL RAIL & TRANSPORTATION INSTITUTE VADODARA
· Designed Creatives through Canva for Social media platforms like Facebook & Instagram
Project title: Study of Recruitment-Selection-Attrition Process of the employees.
Key learnings:
• Understood the reason of employee resignation/leaving in the organization
• Analyzed the attrition data of previous employees in organization.
• Suggestions are given to the company to solve the attrition rate among employees.
17 Bawanbiang Kharumnuid MBA Core HR Leadec India Pvt Ltd 60 Days • Aligned, scheduled and coordinated the candidates for interview purpose in organization
• Checked and documented the certificates of employees in on-boarding process
• Identify the trainee needs and training calendar has been prepaid for employees and organization
• Payroll structure and process are prepared based on different organizational aspects.
• Understood different types of statutory compliance in the organization
Project title: Understanding Investor Behavior for Investment in Mutual Funds Vs. Directly in Equities”
key learnings:
18 Bhavya Kaushal MBA Core Finance Reliance Securities 60 Days -Learnt about financial markets and equity investing and trading
- Business development by financial advisory to existing and new customers
-Understanding customer behavior towards investing in equities
Project Title: Study of store experience, customer loyalty and demographic characters of customers of UCB
Key learnings:
- Customer relationship management(CRM)
19 Bhupender Prasad Lekhwar MBA Core Marketing UCB 60 Days
- Learned Selling Techniques like- Upselling, cross selling
- Importance of visual merchandising
Project Title: A study of dealer network preference and factors influencing the sales of antivirus software of Max Secure in
Kolkata region
Key learnings:
-. Selling of Max Secure antivirus to dealers (B2C) & institutions (B2B)
-. Promoting the product through pamphlets and describing the product to the dealers as well as promoting sales by
giving them various schemes
20 Bijan Moulik MBA Core Marketing Max secure 60 Days -. Creating awareness about the product among dealers as well as the end customers
-. Generating new leads (Dealers) as much as possible and convincing them to sell the product and motivating the existing
dealers to increase the sale
-. Collecting dealers’ comments and their feedback about antiviruses not only Max Secure, but also other competitors and
helping them to solve issues related to Max Secure
-. Building relationships with the dealers as this is the most important part for a business
Project Title: Developing marketing strategy for the products of hot muggs to increase the brand visibility and market
penetration
Key learnings:
21 Chavan Aniket Sanjay MBA Core Marketing Hot Muggs Pvt Ltd 60 Days
- Core sales Process
- Market analysis and competitor study.
- Experienced the importance of visual merchandising
Project Title: Driving Sales Through Customer Sampling and Creating Brand Awareness for Pride of Cows Milk in Pune
Region
Key learnings:
study the market behaviour & customer perception about the faber castell
22 Chetan Kumar Bhartia MBA Core Marketing Parag Milk 60 Days • business developement
• Field research.
• enrolled service provider
• understanding customer awareness about health sector
Project Title: Brand awareness of the products and sales promotion in the current market scenerio of Genetix biotech asia
private limited in Manipur
Key learnings:
- Understand the methods of B2B sales in Genetix.
27 Elangbam Vishwonath Singh MBA Core Marketing Genetix Biotech Asia pvt. Itd 60 Days -. Learned how to increase the effectiveness of sales promotion of Genetix in Manipur
-. Learned how to pitch the customer.
-. Learned the art of interacting with expert prospective (scientists, professors, JRF and PhD scholars).
-. Learned and practiced the ways to express and convince prospective clients
-. Learned how much important brand awareness of products to sales volume.
Project Title: Retail mapping and market penetration of britannia industry in pune region.
Key learnings:
Analyzed and tapped the potential channel partners to increase the sales
28 Ganesh Shivaji Shinde MBA Core Marketing Britannia 60 Days • Surveyed the retailers regarding packaging and distribution and found those who broke the chain of
flow of goods.
• Did competitive analysis for Britannia Ltd in Pune region.
• Convinced and sold Britannia dairy products (cheese, butter, ghee) to caterers in Pune region
Project title: Comparative (historical) analysis / research of various public and private mutual fund schemes
Key learnings:
-Research on various categories of Mutual Fund Schemes
-Research and analyze the financial data of the company
29 Gunjan Tiwari MBA Core Finance RR Investors Capital 60 Days
-Played crucial role in business development and generating leads
-Gave recommendations for adding new clients and retaining their investors
-Worked at the operation department in the company
Project Title: ‘Factors affecting consumer behavior and consumer decision making process with respects to Absolute
reports
Key learnings:
Conducted primary research to understand factors that clients looked for from market research report providers
- Learned and understood the marketing strategy of market research report company
- Learned how to communicate and pitched to clients through electronic medium
33 Hc Vanlalpianglawmi MBA Core Marketing Absolute Report 60 Days - Served different target clients of 11721 across the globe through Email
- Understood and learned the market research report demanded by the clients and the needs of the future blooming
industries through the market research report
- Contributed to the Business development of the company and achieved a revenue worth USD 8,200 by closed deals with
the 4 clients
Project Title: Study about consumer perception and buying behavior towards mapro products
Key learnings:
34 Jitendriya Sarkar MBA Core Marketing Mapro Foods Pvt Ltd 60 Days - Audited the product display of Mapro.
- Product sampling
- Market research to know the consumer behavior and their perception.
Project Title: To study and analyze consumer behavior and market potential for Haier brand in Guwahati
Key learnings:
- To initiate with the ISD and interact with customers for better understanding of their behavior towards durable
35 Kalyan Jyoti Saikia MBA Core Marketing Haier Appliances 60 Days products.
- To visit different retail outlets and find potential dealer for further business.
- To initiate with ASM and understand basic business process and typical function of sales and distribution process.
Project Title: Market Analysis and creating awareness to increase the sales of Borges products in guwahati city
Key learnings:
conducted promotion & sales of borges products
- Researched about the distribution system of borges products.
36 Karishma Haque MBA Core Marketing Borges 60 Days - Incresed orders in already existing outlets.
- Organized sales promotional activities.
- Find out the satisfaction level of godrej olive oil customers.
Project Title: A study on potential customers and its effective promotional strategy towards doodhwala
Key learnings:
. Done a research on potential customer and its effective promotional strategy towards doodhwala app.
· Organized activity in 18 different societies under Fatima Nagar Office.
· Door to Door promotional Activities to more than 300 flats of different Societies and able to generate more than 200
38 Khangembam Nganthoi Devi MBA Core Marketing Bangertech 60 Days leads towards the company.
· Personal interaction with different target customer and promote the company services.
· Direct promotional activities through phone calling to more 650 target customers.
· Took feedback regarding the problem faced by the active and pause customers and have been solved their problems.
Project title:
Key learnings:
41 Madhumita Chowdhury MBA Core Finance Shriram Housing Finance 60 Days -Underwriting cases to dispose of them as disbursed or declined file,
− Categorizing borrowers and understanding the approach required to deal with a specific case to lend.
− The exercise of mitigating the risk involved in every cases
Project Title: To Develop and Expand the Channel Network for Mapro in Falero Chocolate
Key learnings:
- Managed Distribution Channel of Aurangabad region
42 Mahesh Dnyaneshwar Kurude MBA Core Marketing Mapro Foods Pvt Ltd 60 Days
- Added New Outlets to increase the Sales in Aurangabad region
- Collected Customer reviews about New Packaging
- Maintained Good Relationship with Distributors
Project Title: Analysing the market and converting potential customers through Lead Management and Digital marketing
Key learnings:
Exports and Domestic Lead Management.
· Edited and Uploaded more than 1300 products to increase the traffic on Alibaba.
43 Manpreet Singh MBA Core Marketing Eastman Auto 60 Days
· Learned & implemented to promote products on trade platforms i.e. Alibaba.
· Generated Leads from Alibaba.
· Learned to create Brand Awareness through Social Media
Project title: Understanding Investor Behavior for Investment in Mutual Funds Vs. Directly in Equity
Key learnings:
-Learnt about Indian stock market
45 Mayank Agarwal MBA Core Finance Reliance Securities 60 Days
-Learnt about equity and mutual funds
-Learnt documentation work for opening of Demat A/c
-Pitched to customers and generate leads
Project Title:To Formulate the HR Policies for Absolute Reports
Key learnings:
Recruitment & Selection
·Sourced through various sourcing mix
·Screened Resumes
46 Megha Bhardwaj MBA Core HR Absolute Report 60 Days ·Conducted Telephonic & HR Round Interviews
·Designed Recruitment Tracker using Google Sheets
HR Policy Manual
·Formulated HR Policies for the Company
· Documented the HR Manual
· Suggested changes on Leave Policy and Code of Conduct
Project Title: brand promotion for hotmuggs for developing new market in pune
Key learnings:
- Idea generation for expand business in Pune
47 Moumita Bhattacharjee MBA Core Marketing Hot Muggs Pvt Ltd 60 Days
- Tie up with 5 NGOs
- Tie up with corporates
- Organise contest in different schools
Project Title: Growing microfinance sector in india
Key learnings:
- Got to know about the positioning of the company and how it works in the rural and the urban areas in India.
48 Nayan Trivedi MBA Core Marketing Spandana Sphoorty 60 Days - Learnt about the considerations and process of the registration which takes place in MFI in India.
- Visited multiple branches and analyzed the operational policy compliance in those branches.
- Worked on bridging the gaps to enable higher process adherence and increase in employee output
Project Title: To create new distributors and generate new Rural Preferred Dealers(RPDs) in the existing market of
Nagaland
Key learnings:
- Creating new distributors and appointing new
sub-dealers
49 Neiketoulie Liezietsu MBA Core Marketing Britannia - East 60 Days
- Working on distribution width and depth of rural
territory
- Executing strategies to maximizes primary sales
and secondary sales
- Merchandising activities
Project Title: Working trends of Real Estate Brokers of Navi Mumbai and Mumbai
Key learnings:
-. Studied and understood the working trends the Real Estate brokers of Navi Mumbai and Mumbai.
-. Studied the capabilities of Real Estate brokers in doing business.
50 P. Shashikanta Singh MBA Core Marketing Olympeo Infrastructure Pvt Ltd 60 Days
-. Understood the present scenario of real estate broking business in Navi Mumbai and Mumbai
-. Learned the art of having productive business meetings
-. Learned and practiced the ways to impress and convince prospective clients
-. Learned the use of CRM software
Project Title: RETAIL OPERATION AND CONSUMER BEHAVIOUR TOWARDS OLIVE OIL
Key learnings:
• Company overview, Knowledge about the products (Olive oil, Pasta, Vinegar).
• To do Physical Inventory of the products, FIFO (First in- First Out), Stock take of the products (the physical verification of
51 Padmini Ghodpage MBA Core Marketing Borges 60 Days the quantities and condition of items held in an inventory or warehouse).
• To check the offers and discounts on the products.
• To organize stock on the floor according to MPM.
Project Title: To Identify the Potential and Develop Marketing Strategies for Abroad Universities for MBBS Aspirants in
India
Key learnings:
• New product developement
52 Prajjawal Upadhyay MBA Core Marketing Collegedekho.com 60 Days • vendor selection & management
• worked on branding activities in various markets.
• worked on developing the micro website for MBBS abroad, redesigned & created the tolls for better understanding of
the products for the customers.
Project title: Analysis of Process Flow in Accounts Department of a NBFC- SIPOC Approach’
Key learnings:
53 Prakrati Sharma MBA Core Finance Electronica Finance 60 Days -Summarize Expense Policy and Fixed Asset Policy of EFL and prepared word doc
-Possible ways of raising funds through Debt instruments for EFL expansion
-Made SIPOC flow of accounts department of EFL
Project Title: CONSUMER BEHAVIOUR
Key learnings:
- Analyze latest market trend and track competitor’s activity for fine tuning and selling marketing strategy
- Generating contacts, identifying business opportunities and converting opportunities into revenue
54 Preety Paul MBA Core Marketing Haier Appliances 60 Days
- Demonstrated the product
- Understanding of consumer behavior
- Ensuring maximum customer satisfaction by explaining the features of the products
- Survey on consumer behavior
Project Title: To study the sales pattern & the gaps in distribution network to enhance the sales
Key learnings:
- Researched on customer buying behavior for different age groups
- Did Visual Merchandising to increase the sales
55 Prince Basotra MBA Core Marketing Ananda Dairy 60 Days
- Assisted in Business development for outlets and adding new customers
- Calculated the Sales forecasting of the different stores
- Executed the cross selling and up selling to increase the business turnover
Project Title: Dealer Persuasion & Assessing Dealers' behaviour towards Antivirus
Key learnings:
- Antivirus Knowledge
65 Samriddhya Chakraborty MBA Core Marketing Max secure 60 Days - Factors which persuade
dealers
- Channel Pricing
- Relationship Building
Project Title: Brand Promotion Plan in Pune Markets
Key learnings:
- Brand promotional activities in new market.
66 Sashimongla MBA Core Marketing Hot Muggs Pvt Ltd 60 Days - Prepared product proposals and demonstrated the product in front of clients.
- Company tie-up strategy applied to different organization such as
NGOs as part of CSR
- Brand promotion strategy for schools
Project title: Comparative study of fundamental and technical analysis for value creation in Indian equities
key learnings:
67 Sayandeep Dutta MBA Core Finance Reliance Securities 60 Days -Learnt about financial market and various financial products
-Learnt about mutual funds and its types
-Pitched to customers and understood their investment requirements and risk appetite
Project Title: Emergence of technology in education
Key learnings:
68 Sayantan Bhadury MBA Core Marketing Collegedekho.com 60 Days - Assisted in Lead generation by calling students
- Was responsible for the content writing of different colleges
- Was responsible for creation of posters
Project Title: Competitor analysis of Van Huesen
Key learnings:
- Customer handling,
69 Sebika Thapa MBA Core Marketing Madhura Fashion 60 Days - Visual Merchandising
- Global Count
- Maintainence of Daily Sales Report.
- Replenishment of merchandise
Project title:Understanding Investors Behavior on Mutual Funds, Analysis of various Investment Schemes and its Returns
key learnings:
-Handled the mutual fund operations work in the company
-Understood the company business and various processes of the company
-Independently did Portfolio Rebalancing of 86 retail clients and corporate client
70 Seema Surin MBA Core Finance CAGR Funds 60 Days
-Business Development – co-ordination with corporate clients for fixing meetings
-Researched on Government Schemes and Distributor Online Platforms
-Learned to integrate distribution between all channel partners
-Prepared and improved SOPs of the company
Project title: Comparative Analysis of Different Private Sector Banks and Atrrition Calling for DCB Bank CASA Customers.
Key learnings:
-Understanding Retail Banking process and various banking products
77 Shruti Ramteke MBA1 Core Finance DCB Bank 60 Days
-Learning bank's strategies in retaining customers and expanding its business
-Learnt Corporate Ethics and patience during inter-departmental communication
Project Title: Creating Awarenes by increasing customer satisfaction and driving sales through Customer sampling for
Pride of Cows in Pune region
Key learnings:
- Team Work
78 Siddharth Dutta MBA Core Marketing Parag Milk 60 Days
- Handling customer objections
- Approaching and convincing customers
- Conducting events and promotional activities
Project title: Improvisation of Capability Matrix &Up-gradation of Training & Development System of DSM India Private
Limited.
Key learnings:
79 Somasree Dolai MBA Core HR DSM Technologies 60 Days -Prepared Competency Matrix System & Training Need Identification System.
- Discussed with all line managers for upgradation Training & Development Process.
- Met with all line managers & prepare all competency skill description for all job
- Prepared four level of rating description for each competency skill
Project Title: Gap analysis and market penetration of Britannia ghee
Key learnings:
- Monitored the sales executive to increase channel distribution
- Handled a sales team of 15 members
80 Steffi Konwar MBA Core Marketing Britannia 60 Days - Did work force planning
- Learned how to identify the barriers in GENERAL TRADE
- Did secondary selling of Britannia ghee
- Increased the sale of Britannia ghee by 85.67% of Shyamal Agency in two months
- Increased the monthly sales turnover by 23.71%of Shyamal Agency in two months
Project title:HR practices in EEP
Key learnings:
-Responsible for end to end recruitment
• Recruited for the profiles
1. Digital Marketing
2. Graphical Designer
3. Placement Coordinator
81 Sudip Karmakar MBA Core HR PIBM EduTech 60 Days 4. Business Developer Executive (Pune, M.P, Delhi, Chhattisgarh, Rajasthan)
• Sourced resumes from various Job Portals like, Naukri, Indeed & LinkedIn
• Handling preliminary interview through telephonic & face to face session in organization.
• Candidate recruitment and interview process data has been maintained through excel format
• Handled on-boarding formalities for new joined in the organization
• Conducted Employee Engagement Activities like, Fun Games – Break the bottle, Guess the film, etc. on
every second Saturday
• Prepared induction kit for EEP
Project Title: Study of Quality Competiton, Promotion and Upselling of antivirus in Pune and Kolkata
Key learnings:
- Maximum reach out to dealers
82 Supriya Kundu MBA Core Marketing Max secure 60 Days - Customer Awareness
- Competitor Analysis
- Conversions
- Follow-up
Project Title: Understand the consumer behavior of power and renewable sector through leads management
Key learnings:
- Lead validation of the domestics leads through calling
- Validate leads of 90 clients and talk with 1800+ customers
- Know about the pricing strategy and product forecasting
83 Surender Kumar Upadhyay MBA Core Marketing Eastman Auto 60 Days - Learn about digital marketing strategy
-CRM template and consumer behavior - Participate in engagement activity of company
- Understand about organization culture and process
Project Title: Channel Promotion and Assessing Influencers Behavior towards Berger Paints
Key learnings:
• ‘Channel Promotion and Assessing Influencers Behavior towards Berger Paints’
- Met 60 paint retailers in Durgapur region and successfully converted 4 of them to keep Berger products
97 Yogesh Kumar Baisya MBA Core Marketing Berger Paints 60 Days
- Cold calling to 3000 contractors and informing them about new schemes
- Helped my mentor in achieving the target of 750+ active painters
- Educated more than 100 contractors about new product of Berger paints.
Summer Internship Project Batch 2012-14
S.no Title Name Of the Student Course Specialisation Summer Internship Company Project Title
Logistics and Supply chain of ACC
1 Mr. Vikash Kumar Bhagat PGDM Marketing ACC Cement Ltd. 1.Importance of Logistics and supply chain in cement industry
2. Impact of the Logistics in Pricing , reduction in cost
Understanding The Factors Affecting Kpi’S Of U S Polo Assn
1. Responsible for handling Retail Operation of U S polo Assn.
2 Mr. Syed Alamgir Alam PGDM Marketing Aditya Birla Retail ltd. More 2. Found out the geowth prospective of the store, and designed SWOT
analysis
3. Competitor analysis
A study of Market Condition for Amul Milk in Dhankawadi area Pune
1. Marketing Mix
3 Mr. Abhinav Sharma PGDM Marketing Amul India Pvt. Ltd. 2. STP
3. Selling and promotion strategies of company
4. Channel network mix
46 Mr. Kumar Anand PGDM Marketing Future Retail Ltd (Big Bazaar) Consumer Concerns And Shopping Difficulties At Food-Bazaar
The Acceptance Of Kettle Potato Chips Vis-À-Vis Standard Potato Chips In Market
1. Study Of Brand And Product Awareness
39 Ms. Tapati Chatterjee PGDM Marketing IMRB International
2. Study Of Product Acceptance In Channel As Well As End Consumer
3. Visibility And Availability Of The Product In Market Place
The Acceptance Of Kettle Potato Chips Vis-À-Vis Standard Potato Chips In Market
1. Study Of Brand And Product Awareness
41 Mr. Arun Tiwari PGDM Marketing IMRB International
2. Study Of Product Acceptance In Channel As Well As End Consumer
3. Visibility And Availability Of The Product In Market Place
Study On Customer Buying Behavior For Jk White Cement In Kanpur
1. Factors Affecting Buying Behavior
42 Mr. Shivam Katiyar PGDM Marketing JK Cement Ltd.
2. External And Individual Factors Affecting Buying Behavior
3. Marketing Mix
A Study On Market Potential And Market Penetration For Jk White Cement And
Wall Putty In Jabalpur
43 Mr. Apoorv Chourasia PGDM Marketing JK Cement Ltd. 1. Studied And Calculated Market Potential Of Cement Market In Jabalpur City
2. Market Penetration Of J K Cement In Cement Dealer Faternity.
3. Assess The Market Adrresability
A Study On Market Potential And Market Penetration For Jk White Cement And
Wall Putty In Jabalpur
44 Mr. Navneet Ashok Pathak PGDM Marketing JK Cement Ltd. 1. Studied And Calculated Market Potential Of Cement Market In Jabalpur City
2. Market Penetration Of J K Cement In Cement Dealer Faternity.
3. Assess The Market Adrresability
Scope Of Financial Advisory In India
1. Financial System In India
45 Mr. Akash Mishra PGDM Marketing ICICI Securities
2. Various Financial Products
3. Understanding The Framework Of Foreign Institutional Investors In India
Competitive Financial Statement Analysis With Industry, Future Prospective Of
Kotak Bank Ltd.
46 Mr. Kumar Gaurav PGDM Marketing Kotak Bank Ltd. 1. Understanding The Basel Norms For Funding Requirements
2. Analysing The Cash Flow In A Bank
3. Banking Industry In India
Market Strategy To Improve Market Share Of Lexi Pens In Mumbai
1. Understanding The Product Awareness Among End Consumers
47 Mr. Vinit Kumar Sinha PGDM Marketing Lexi Pen India Pvt. Ltd.
2. Selling And Promotion Campaign Of Lexi Pens
3. Studied Product Awareness And Availability In The Channel
Market Strategy To Improve Market Share Of Lexi Pens In Mumbai
1. Understanding The Product Awareness Among End Consumers
48 Mr. Ketan Nandkishor Dhodare PGDM Marketing Lexi Pen India Pvt. Ltd.
2. Selling And Promotion Campaign Of Lexi Pens
3. Studied Product Awareness And Availability In The Channel
Market Strategy To Improve Market Share Of Lexi Pens In Mumbai
1. Understanding The Product Awareness Among End Consumers
49 Mr. Raushan Kumar PGDM Marketing Linc Pen & Plastic Ltd.
2. Selling And Promotion Campaign Of Lexi Pens
3. Studied Product Awareness And Availability In The Channel
Improvement Product Feasibility And Analysis Of The Competitor'S Market
Share
50 Mr. Arvind Kumar Vaishya PGDM Marketing Linc Pen & Plastic Ltd. 1.Comparative Study Of Linc Pen Versus Competitor Brands
2. Conducted Product Feasibility And Prepared Report For The New Pen.
3. Swot Analysis
Improvement Product Feasibility And Analysis Of The Competitor'S Market
Share
51 Mr. Avinash Kumar Chanchal PGDM Marketing Linc Pen & Plastic Ltd. 1.Comparative Study Of Linc Pen Versus Competitor Brands
2. Conducted Product Feasibility And Prepared Report For The New Pen.
3. Swot Analysis
Improvement Product Feasibility And Analysis Of The Competitor'S Market
Share
52 Mr. Ashish Kumar Sahu PGDM Marketing Linc Pen & Plastic Ltd. 1.Comparative Study Of Linc Pen Versus Competitor Brands
2. Conducted Product Feasibility And Prepared Report For The New Pen.
3. Swot Analysis
To Increase The Numeric Distribution And Horizontal Expansion
1. Studied The Existing Channel Network And Done Gap Analysis
53 Mr. Abhijeet Prusty PGDM Marketing Linc Pen & Plastic Ltd. 2. Market Addresability After Doing Gap Analysis
3. Unattended Market And Alternative Channel Strategy Formed
To Know About The Courseware Requirement And The Contract Type For
Distance Education Providers In India
1.Researched About The Courseware Requirement For 165 Distance Education
Providers In India .
84 Ms. Farah Diba PGDM Marketing Repro India Ltd.
2. Visited 5 Colleges In Mumbai And Pune To Know About The Courseware
Requirement
3. Maintained The Tender Calendar For Company’S Future Reference
Employee Engagement:
1.Study Different Type Of Engagement Activities
109 Ms. Divya Verma PGDM HR eClerx Services Ltd Services Limited
2. Implemenation Of Activities At Different Hirerarchial Level
3. Study Of Engagement At Work Of Different Operation Engineers Of Mahale Filter.
Evoluation Of 4G/Lte
1. To Increase The Awareness Of Product Through Some
Promotional Activity And Door To Door Selling.
104 Mr. Sanjit Kumar Sahu PGDM Marketing Reliance Communication Ltd. 60 Days
2. To Increase The Sales Volume Of The Product.
3. To Search The Potential Customer
3. How to analyze the changes data on monthly basis as well as weekly basis.
3.Manage The Customers Whose Fund Has Been Pickup By The Company &
Transfer To Them.
Fundamental Analysis for long term Investment
1.Identifying & Analysing domestic & Global parameters impacting the economic
22 RIJU DALUI PGDM Finance Peerless securities Ltd 60 Days conditions.
2.Studied various company specific & macro factors
3. Understood and interpreted the various news/updates afecting the company.
3. I have to work in SAP for different reasons, like payment of salary, exporting
updated payment sheet in excel, expense booking and etc.
Identify and analyze the factor whoch are responsible for customers inflow
in Shoppers Stop
45 ANKIT RAY PGDM Marketing Shoppers Stop 60 Days 1.Loyalty program
2.Team Management
3.Shrinkage control
Impact on sales through branded van in ready stock mode in rural markets.
1.One of the most important things to make product awareness is displaying it in
the right way, which will not only drive the targeted customers but also the non
targeted customers
46 ANKUR SAHA PGDM Marketing Ruchi Soya (NUTRELA) 60 Days 2.Maintaining customer relationship buys you the trust, one can easily sell
product to the well known customer
3.Displaying and promoting new launched product in the big and renowned
shops is very important to make customer awareness.
Understanding the niche market for the premium milk brand pride of cows
1.Handled and arranged for campaign to gather details for Net Promoter Score
62 BINAY KUMAR PGDM Marketing Parag milk foods Ltd 60 Days 2.Handled brand promotion and Image Building activities
3.Co- ordination and execution of campaigns and brand communication
Retail sales
1.Cold Calling - For the first 1 5 days I was been contacting with exciting clients
and looking for the prospective leads which can be converted again into sales.
Berger paints india ltd 2.Customer Satisfaction - Important part of after sale service is to know
160 WASIM HOSSAIN PGDM Marketing 60 Days customer satisfaction and feedback which we have done vigorously on Express
Painting .
3.Looking to Generate New Clients - Cold Calling , In person meeting and
generating new leads to forward it to senior executive.
Customer Representative
1.How to approach Customers and interact with them
161 YASH SAINI PGDM Marketing Tvs Motors 60 Days 2.How to fascinate them with the qualities of vehicle and force them to buying
3.How to manage accounts of the "
Project Title:- Evolving Option Trading Strategies With The Help Of Open Interest Positions
1. Analyzed Nifty, Bank Nifty Weekly and Monthly with the help of different parameters
5 Abhishek Roy PGDM Finance BMA Wealth 60 Days 2. VIX, NSE & BSE Advances & Declines, USDINR, FII and DII cash, FII (FO), F&O NSE keeping a track and also the weekly average
calculations.
3. Calculate the PCR ratio and analyzed it
Project Title: "Analysis of Real Estate Sector to map its potential and opportunities for discerning investors."
Key Learnings:
1. Understood the scope of Real Estate industry and factors affecting the growth of the same.
25 NEELAM BHATIA PGDM Finance Dalal Street Investment Journal 60 Days 2. Developed financial report writing as well as analytical skills.
3. The entire period of my internship helped me in learning certain other skills like : Studying financial ratios and thereon
interpreting and analyzing financial statements, Understanding factors that affect a company's periodic result, Listening to
transcript calls and Data Mining, Framing questionnaire for interviewing the management of various companies.
Project Title: "Project Appraisal Requirements Under Package Scheme of Incentives (PSI) -2013"
Key Learnings:
1. Market and Industry Analysis including the demand of the product, business risk analysis, competitor analysis, growth drivers of
26 NITUL DUTTA PGDM Finance SICOM Limited 60 Days
the industry and future scope of the product.
2. Preparation of reports on Industry overview and growth potential of various industries.
3. Work on live project appraisal reports of one of the leading company in flexible packaging industry.
Project Title:- Fundamental Research andCompany Analysis of Cable Sector
1. Financial Statement Analysis including ratio analysis and write ups.
2. Financial data extraction including interim results and graphical representation
27 PRAMAN DUTTA PGDM Finance VENTURA SECURITIES 60 Days 3. Company Analysis for Corporate Presentation
4. Prepared Q4FY17 quarterly updates of various companies
5. Prepared PPT’s on more than 10 companies for screening of stock ideas for investment
6. Conference Call Transcription
Project Title: Report on MIS and costing
Key Learnings:
28 PRATIKSHA TIWARI PGDM Finance Essar steel 60 Days 1. Analysing and preparing reports
2. Documentation
3. Uploaded reports on sharepoint
Project Title: Awareness of mutual funds among investors
Key Learnings:
• Knowledge on mutual funds
29 PRIYANKA RANA PGDM Finance NJ INDIA INVESTMENT 60 Days
• Why to invest in mutual funds?
• Done research on awareness of mutual funds and have also done analysis on it
• How to open e-wealth accounts
Project Title: Importance of SLR Securities in Debt Market
Key Learnings:
1. Onscreen learned how trading goes in SLR Securities and how to fix deals
between the HNI Clients in SLR Securities such as G-Sec, T-Bills and SDL.
30 RAHUL JOSHI PGDM Finance PEERLESS SECURITIES LTD. 60 Days
2. Learned how to make the clients by calling telephonically in different states.
3. Learned to prepare Empanelment Papers.
4. Learned to prepare Deal Confirmation Notes.
5. Learned to prepare Debit Note for the clients at the end of the every month.
Project Title: Travel and Tourism Sector Research and Financial Modelling
Key Learnings:
1. Research report writing
31 RAKESH SHARMA PGDM Finance Emkay Global Financial Services Ltd. 60 Days 2. Integrating data and using it for analysis purpose.
3. Understanding industry environment and its effect on the company business.
4. Financial Modelling (including detailed estimation for revenue and cost modelling).
5. Understanding management information for forecasting financials of companies.
Project Title: “BUDGETRY CONTROL- A STRATEGIC FINANCIAL CONTROL TOOL
Key Learnings:
32 RISHIKA GOEL PGDM Finance Sciformix Technologies Pvt Ltd. 60 Days 1.Variance Analysis of Actual vs Budgeted data with remarks.
2.Updated expense sheets.
3. cash flow statement
Project Title: "Working Capital Management- Raw Material Inventory Optimization and Export Receivables Management"
Key Learnings:
42 SUBHRAJIT BORKOTOKY PGDM Finance Indo Schottle Auto Parts Pvt Ltd. 60 Days 1. Learned how to do ABC Analysis of Inventory
2. Inventory Codification and Inventory Optimization
3. Export Process of the company and documentation with banks related to export payment received.
Project Title: Understanding of Revenue model and fundamental Analysis of Gayatri projects ltd
Key Learnings:
1. Understanding of Gayatri Projects Ltd. Overall Business.
51 RAHUL DAS PGDM Finance Peerless securities ltd. 60 Days 2. Understanding of Revenue model of Gayatri projects ltd.
3. Understanding their last 6years order book
4. Analyze last 6years profit and loss account, Balance sheet, Cash flow Statements, Ratio analysis and Valuation.
5. Model updated of Jain Irrigation Systems ltd. Q4 result and FY 2016-17
Project Title: Analysis of self-service stores and formulating strategies for Cargill’s product appreciation among self-service stores
Key Learnings:
• Collection of data from Self-service Stores.
• Analysed the data collected.
• Visited 317 Self-Service Stores.
63 Abhijeet Singh PGDM Marketing CARGILL INDIA 60 Days
• Visited 1600 Normal Retailers with SR.
• Generate Sell of 18 MT. With the help of SR.
• Learned how Company planning for Beats, How to increase Profitability.
• Done Competitor Analysis.
• Giving Them Strategies based by Data.
Project Title: : A Study about Market Development, Generating New Retail Outlets and Understanding the Distribution Channel Of
AMUL at PUNE Region.
Key Learnings:
64 Abhishek Sharma PGDM Marketing AMUL (GCMMF LTD.) 60 Days • Came to know about how the product are dispatched from company and how it reaches to retailers.
• Learned about how to pitch for a product of a company in a market
• Came to know about various issues and problems of retailers regarding the product.
• Understood various sales promotion strategies adopted by AMUL
Project Title: : Managing the Sales Team & Building Customer Relations
Key Learnings:
• Sold 6 Bikes to the customers
• Learned how to use DMS
• Managing the ‘Sales Team & Helping Them to Achieve Their Targets’
• Learned about MIS data Creation
• Service Reminder & After Service Calling
65 Aditya Kumar Karnatak PGDM Marketing UM MOTORS 60 Days • Motivating The Employees
• Took HR interview of 2 candidates for the post of CRM & Showroom Manager Profile
• Insured proper PDI is done before delivering the bike to the customer
• Build Customer Relations by Wishing them on their Special Occasions
• Learnt About Customer Buying Behavior
• Made Trade Letter & NOC for Admin Department
• Inspecting New Bikes on Arrival
• Handling Customers query from JustDial.com
Project Title: A study on effectiveness of customer loyalty with reference to Icc Pantaloons
Key Learnings:
• I was able to prove that “Loyalty point has significant effect on purchasing of Pantaloons merchandise, using the SPSS tool i. e. 'Chi-
66 Ajay Sarangi PGDM Marketing Pantaloons 60 Days
square test'
• Six Sigma Process Design (SSPD) - Total net sales of the day /Total carpet area (40000/400, at pantaloons), its calculated brand
wise and department wise.
Project Title: : A logistical overview and challenges faced by McLeod Russel India limited, the largest tea producer in India in
relation to primary marketing of tea and export.
67 Akash Hazarika PGDM Marketing McLEOD RUSSEL INDIA LIMITED 60 Days Key Learnings:
-Studied tea market and potential of Indian tea industry for export .
-Analysed the challenges faced by tea manufacturer.
Project Title: : Planning different marketing activity and engaging channel partner for cross selling of TATA project
Key Learnings:
• Calling and Fixing the Meeting with potential channel Partners.
• Increasing the brand awareness among the channel partner and motivate them to work for TATA housing
68 Akash Rathi PGDM Marketing TATA HOUSING 60 Days
• Till now 35 channel partners are ready to work for TATA Housing out of 250 calling and 40 meetings
• Segmenting the Potential Channel partners
• Follow up the leads and understanding the customer needs
• Understood the customer buying behavior
Project Title: : Analysis of Content Marketing Strategy of top 5 consulting companies in india
Key Learnings:
- Learned to design the content for the websites.
- Understood how the social media marketing works.
69 Akhil Yadav PGDM Marketing AUGMENTA CONSULTING LLP (PUNE) 60 Days
- Initiated and analyzed various email marketing campaigns on Benchmark and Mailchimp.
- Successfully organized and managed 2 events for brand building of the company.
- Understood the process of B2B from Cold callings, cold Visits to finally attaining delighted customers for the company.
Project Title: : Study the impact of networking with Architect and Interior Designers on business in soft furnishings and home décor
Key Learnings:
70 Akshay Bakoria PGDM Marketing Tulips Ambbience Pvt. Ltd 60 Days • Pitched Architect and Interior Designer to fix a meeting with them and to show them how we work as well as try to collaborate
with them.
• Arrange customer visits and delivery
Project Title: :Analysis of digital marketing strategy of top 5 consulting companies in India
Key Learnings:
-Learned to design the content for the websites.
-Changed marketing collaterals such as emails, brochures and posters of the company.
71 Aman Sharma PGDM Marketing Augmenta Consulting LLP 60 Days
-Understood how the social media marketing works.
-Initiated and analyzed various email marketing campaigns on Benchmark and Mailchimp.
-Successfully organized and managed 2 events for brand building of the company.
-Understood the process of B2B from Cold callings, cold Visits to finally attaining delighted customers for the company
Project Title: Driving New Customer Acquisition
Key Learnings:
• Studied marketing strategies adopted by Tata Tele Services Ltd.
72 Ameet Kumar Das PGDM Marketing Tata Tele Services Ltd 60 Days
• Analyzed Retailer perception over Tata DoCoMo.
• Prepared a project on how to drive new customer acquisition
Project Title:To analyze of customer buying behavior, distribution strategy and promotional strategy applied for Britannia industry
in modern trade (Surat
Key Learnings:
• Worked under the guidance of zonal manager and Territory sales manager.
• Worked on the Udaan software of Britannia from Ridhi Siddhi Enterprises.
• Visited all the hypermarkets in surat and also collected purchase orders from them.
81 Anup Rai PGDM Marketing Britannia Industries Limited 60 Days
• Also did a competitor analysis of Britannia from three months data.
• I also did a different promotional activities like trolley promotion, combo offer promotion which gave a very positive result to
company.
• Conducted primary research with approximately 100 people to know about the taste and preferences of the customers.
• Organized, stocked and rotated merchandise at modern trade.
• Maintained an awareness of all promotional activities of Britannia in the store.
Project Title:Analysis of consumers perception of Eco Valley products & to conduct various sales promotional strategies
implemented by Weikfield for Eco Valley Organic Green Tea & Oats in Pune region
Key Learnings:
Project Title:VASCO: A study on distribution channel, gap analysis and business development
Key Learnings:
-Time Management Skills
83 Arka Mondal PGDM Marketing WIPRO CONSUMER CARE AND LIGHTINGS 60 Days
-Understanding stock keeping of the retailers
-Moving into new places with the help of google map and using google map and to add the stores in the map
V. Convincing the retailers to give orders by telling them the benefits of taking the help of distributors to maintain stock
Project Title : Increasing the awareness for sales of small pouch packs of Amul Shakti and Dahi , Lassi and Creating Database for
market penetration of Amul in the HoReCa segment and market survey of the Amul products used in HoReCa
Key Learnings:
• Increasing sale of small pouch of Amul dahi, lassi by visiting distributor point and peaching vendors about the utility and margin of
the products
84 Arnab Biswas PGDM Marketing Amul 60 Days
• Creating database to help the FFR’s to locate the HoReCa outlets and contact the managers
• Market survey in order to understand the purchase behavior and usage pattern of Amul products
• Generating leads for Amul products by introducing new distributors therby helping to collect orders from the HoReCa outlets
• Understanding purchase managers buying pattern and helping to guide with best quality products and taking the feedback from
the managers and informing the same in the office
Project Title:Analysis of consumers purchases behavior of organic green tea & to conduct various sales promotional activity
implemented by Weikfield for Eco Valley Organic Green Tea in Pune Region
Key Learnings:
• How to communicate and convince people to sale product.
• How to promoting new product.
85 Arnab Kr Shee PGDM Marketing Weikfield Food Pvt Ltd. 60 Days • How to create brand awareness.
• Target Achievement
• How to Sale product in General Trade and Modern Trade.
• How to do promoting
• How to increase business or market.
• How to do sampling or activity
Project Title:Role of channel partner in generating revenue and converting the leads into customers
Key Learnings:
-Generated 10,93,30,303 revenue with the channel partner Grass root solution
86 ASHISH BARMAN PGDM Marketing OMKAR REALTORS AND DEVELOPERS 60 Days -Visited 450 channel partners in Mumbai and collected their Business cards and explaining the present and upcoming projects of
Omkar to them
-Converted leads into customers by Follow up
-Learned about the Different tools of Real estate through which leads are generated.
Project Title : Role of channel partner in generating revenue and converting the leads into customers
Key Learnings:
87 Ashish Joshi PGDM Marketing ORAVEL STAYS PVT LTD (OYOROOMS) 60 Days • How Revenue Leakage leads to unprofitability of Business
• Detected Revenue leakage helps in realizing actual GMV
• How ground level audits can help into save big revenue losses.
Project Title:Role of channel partner in generating revenue and converting the leads into customers
Key Learnings:
88 Ashok Chetri PGDM Marketing TATA GREEN BATTERIES 60 Days “Understood the market through Amaron Benchemarking”
“Learnt the Branding strategy of the competitors”
“Analysed effectiveness of promotional campaigns done by Tata Green Battery”
Project Title : Study of consumer buying behavior of cancer protect plan
Key Learnings:
• Analyzing different types of customers
89 Ashwin S Cherian PGDM Marketing Future Generali 60 Days • How to pitch customers
• How to convince customers to buy the policy
• How to maintain relationship with store staffs
• Trained store staff about the product
Project Title:Analysis of ‘Customer Feedback’ based on Britannia Innovation
Key Learnings:
• Analysis of consumer perception of organic tea and various promotional strategies implemented by Weikfield for eco valley
organic green tea in Mumbai
90 Atul Raj PGDM Marketing WEIKFIELD FOODS PVT LTD 60 Days • Forecast the business opportunity in the market
• How to do promotional activity through TTL
• How to convert customer from one brand to other brand
• How to make cold calling
• How to attract customer by giving a various schemes & offers
Project Title:Activating Channel Partner for the Project Signet in Malad(E) Mumbai
Key Learnings:
• Interacting with the clients and channel partner on a regular basis and addressing their queries and Complaints.
91 Bhooshan Lal Dewangan PGDM Marketing Omkar Realtors & Developers 60 Days • To attend the walk in customers and to provide them details of the units and location.
• Generating leads for new business by promotional mails ,calling customers etc
• Supporting the back office staff to update records and for completing financial transactions.
• Developing and maintaining broker’s network effectively and contributing through channel sales.
Project Title:Driving new customer acquisition & their buying behavior in mobile connections
Key Learnings:
-Understood sales promotion strategies
-Knew various issues and problems of customers & tried to resolve them
92 Bikash Singh PGDM Marketing TATA TELESERVICES LIMITED 60 Days
-Understood the distribution system of the company
-Motivated retailers and also helped them to achieve their target
-Done sales activity at different places like slum area and retailers point
-Analyzed consumer buying behavior in mobile connections
Project Title:Analysis of ‘Customer Feedback’ based on Britannia Innovation
Key Learnings:
• Analysis of consumer perception of organic tea and various promotional strategies implemented by Weikfield for eco valley
organic green tea in Mumbai
93 Chetan Sharma PGDM Marketing WEIKFIELD FOODS PVT LTD 60 Days • Forecast the business opportunity in the market
• How to do promotional activity through TTL
• How to convert customer from one brand to other brand
• How to make cold calling
• How to attract customer by giving a various schemes & offers
PROJECT TITLE: To find out the market potential of ERP software amongst Education Institutions.
KEY LEARNINGS:
94 CHIRAG UTREJA PGDM Marketing PIBM Edutech Ltd. 60 Days 1) Networking
2) B2B Marketing
3) After sales services Sales
PROJECT TITLE: A comparative study of barnd positioning with special reference to Van Heisen
KEY LEARNINGS:
95 Chitresh Joshi PGDM Marketing Madura fashion and lifestyle 60 Days 1) How to sale
2) How to present a product infront of customers
3) Importance of GUEST ModuleNetworking
PROJECT TITLE: A comparative study of barnd positioning with special reference to Van Heisen
KEY LEARNINGS:
96 Chitta Paul PGDM Marketing Madura fashion and lifestyle 60 Days 1) How to sale
2) How to present a product infront of customers
3) Importance of GUEST ModuleNetworking
PROJECT TITLE: Analysis of consumer awareness about organic green tea &implementation of selling activities in B2B channel
KEY LEARNINGS:
97 Debaditya Singha Roy PGDM Marketing Weikfield Foods Pvt Ltd. 60 Days 1) How to handle different type of customers and solve their problems 2. 3.
2) How to make beat plan and visit according the plan’s list
3) How to generate leads & make cross references
PROJECT TITLE: Recruitment Process of Mutual Fund Advisor & Observe their Behavior in Mutual Fund.
KEY LEARNINGS:
98 Debojyoti Mukhoty PGDM Marketing NJ INDIA INVEST PVT. LTD. 60 Days 1) How to convince difficult client for join in mutual fund business as an advisor.
2) 3types of Mutual fund as a investment objective & 2types of mutual fund based on their structure.
3) Customer follow up.
PROJECT TITLE: A study of sales technique for improving the sales of Britannia in big bazar
KEY LEARNINGS:
99 Deovrat Dwivedi PGDM Marketing BRITANNIA 60 Days 1) Distribution channel
2) Customer interactions
3) Promotional strategy to create bond with customers.
Project Title : Analysis of Market Potential for Electrical, Electronics & Automation Industrial Products in Tapkir Galli
Key Learnings:
• Knowledge about electric, electronics and automation industry, different products, different brands.
100 DIBYENDU SANTRA PGDM Marketing VIDYUT BAZAR ELECTRIC SOLUTIONS LLP 60 Days
• Selling concept for directory services, how online directory business process, How Investors will be benefited from online business
• Customers perception on different directory services
• Knowledge about Company’s sales channel of directory service in the market
PROJECT TITLE: Brand activation in modern store
KEY LEARNINGS:
101 Divyanshu Mishra PGDM Marketing BRITANNIA Ltd. 60 Days 1) Target achievement.
2) Branding in modern trade.
3) Importance of communication with customers and dealers.
PROJECT TITLE: A study about market development , generating New Retail Outlets and Understanding The Distribution Channel of
Amul at Pune Region.
KEY LEARNINGS:
102 Era Prashar PGDM Marketing Amul (GCMMF) 60 Days
1) Team work
2) Identifying gaps in the market
3) Maintaining inventory
Project Title : Brand and Product awareness: Engagement with International and Corporate client
Key Learnings:
1.Know how to build corporate networks
103 Esha Dey PGDM Marketing Matrix International Cellular 60 Days
2. How to brand promotion through marketing Campaign
3.Engagement with International and corporate client
4.Know how to manage & maintain Client relationship
PROJECT TITLE: A study on efficiency of promotional factors of Pride of Cow brand by Parag Milk Food
KEY LEARNINGS:
104 Gaurav Deshmukh PGDM Marketing Parag milk food 60 Days 1) Basics of logistics
2) Event & Activity management
3) Handling customers objection
PROJECT TITLE: Business Association: Generate Business Alliances with Potential Retailers for Availing MobiKwik services in Pune
Region
KEY LEARNINGS:
105 Gaurav Jaiswal PGDM Marketing MobiKwik 60 Days
1) Negotiation Skills
2) Understand the business & potential of Digital Payment industry in Pune
3) How to maintain daily expenditure as a sales person
PROJECT TITLE: To make the product Eco-valley Organic Green Tea available in offices
KEY LEARNINGS:
106 Gourab Dey PGDM Marketing TATA HOUSING DEVELOPMENT COMPANY LTD. 60 Days 1) How to make cold calling
2) How to do sales pitching
3) How to find prospects
Project Title : ‘Market research analysis and sales development on Amul fresh products’
Key Learnings:
• Finding market potential of package milk and finding the sales potential of Amul milk in 5 territory of (Pune) region.
107 Harleen Kaur PGDM Marketing AMUL 60 Days • Mapping new retail outlets
• Generated demand for Amul milk by sales promotion at retail outlets and Housing Societies
• Created a new market for Amul pouch milk capturing 23% share in Pirangut area
• Understood competitors Distribution channel
PROJECT TITLE: Study of sourcing activity in real estate developers in Mumbai city
LEARNINGS:
108 Hitesh Talmale PGDM Marketing Omkar realtors and developers pvt. Ltd 60 Days 1) learn how society activities can helps to find potential customers
2) learn real estate concepts
3) learn how to do compititor analysis
PROJECT TITLE: A study on purchase intention of customers towards the products of Britannia at modern trade outlet.
KEY LEARNINGS:
1) Leading companies determine which assets in the store (from the actual category shelf and secondary placements to promo slots
and signage) they need to control and optimize to outperform rivals
109 Jack Ekka PGDM Marketing BRITANNIA Ltd. 60 Days
2) Having identified which critical store assets to own and how to use them, winning companies must ensure their organizations are
in sync to deliver this vision in the store
3) Flawless execution of system for ensuring the picture of success must be activated as intended in the store which directly
contributes to sales upliftment and market share gain by maximizing consideration at the point of purchase
Project Title : “A study on New Product Sales and Distribution Practices in Adani Wilmar LTD. ”
Key Learnings:
• Added 82 new retail outlet and added them in the existing beat
132 Pawan Kr Choudhary PGDM Marketing Adani Group 60 Days • Promoted and pushed “Vivo diabetic care oil” to existing customer and hence increased in 22.66% of sales
• Collected feedback from existing customers and solved their various queries and complains
• Analyzed various gap in distribution of new product sales and hence in increased in sales in existing customer
• With the help of “Factor analysis” in SPSS, Identified various factors attributes which can be used to increase the sale of Fortune oil.
Project Title : Britannia Innovation Acceptance by customer there Feedback and Competition
Key Learnings:
• FIFO Maintenance –First In First out Warehouse management.
133 Piyush Yenorkar PGDM Marketing Britannia Ltd 60 Days
• Conversion Rates Increase -The best way to increase your conversion rate is to increase the number of conversion.
• Setup– Arrangements of particular products.
• Shelf of Shares (SOS) – Measurement of shares/ number of SKUs.
Project Title : “Importance of Understanding the need of ERP solution in Education sector and Competitors Analysis”
Key Learnings:
• B2B Marketing
• Data Mining
• Data Refining
• Cold Calling
• Lead Generations
134 Porag Kalita PGDM Marketing PIBM EDUTECH Ltd 60 Days
• Follow Up
• Meetings/ Demo Session’s
• Business Communication
• Software Testing
• Web Page Layout Designing
• Module Designing
• Brand Strategy
Project Title : Evaluating satisfied and dissatisfied customers of express painting and developing market strategy for better service.
Key Learnings:
135 Poushali Mukherjee PGDM Marketing BERGER PAINTS INDIA LTD 60 Days • Market research.
• Time management through beat plan.
• Analyzing customer needs and wants.
Project Title : A Perceptional Study of Architects for Cengres
Key Learnings:
136 Pragati Bhatia PGDM Marketing CENGRES TILES LTD 60 Days • Learned to build quality relationships with channel partners.
• Learned to generate lead
• Learned to conduct B2B sales
Project Title : Online To Offline Blue Sky Initiative
Key Learnings:
• Provided innovative ideas to increase the sales
• Interaction with customers
50-60 customers per day
137 Pragati Choraria PGDM Marketing Future Generali Total Insurance Solutions 60 Days
4000-4200 customers in 3 months
Created quotes of 1055customers
Explained about premium to 524 customers
• Trained about the policy to the store staffs
• Researched ,gathered and analyzed relevant competitive market
Project Title : Analysis of market stategies in Pantaloons
Key Learnings:
138 Pragati Upadhyaya PGDM Marketing ADITYA BIRLA 60 Days • To identify promotional approaches of Pantaloons and its competitors
• To identify the perception & expectations of customers at ICC store
Pantaloons.
Project Title : A study of supply chain strategy at Britannia in reference to modern trade
Key Learnings:
139 Pranav Kapil PGDM Marketing Britannia Industries 60 Days • Study of Supply Chain Model of Britannia
• Comparison over the counter demand between different categories of biscuits across Britannia, ITC and Parle in a Modern Trade
• Consumer research on attitude and behaviour of customers towards different categories of biscuits
Project Title: Channel benchmarking of TGY compared to Amaron, to analyze gap or potential areas for appointing new channel
partner and new retailer network.
140 Prateek Telang PGDM Marketing TATA GREEN BATTERIES 60 Days
Key Learnings:
How to increase channel presence of TGY compared with their competitors and to find the potential market for future growth.
Project Title : Analysis on purchasing behaviour of young investors with reference to investment product in pune region
Key Learnings:
• Learned about the many available products of Birla Sun life
143 Punam Patowary PGDM Marketing BIRLA SUNLIFE INSURANCE PVT LTD. 60 Days • Designed questionnaires and conducted surveys of young investors
• Understood about the perception over the product of Birla Sun life and learning psychological behavior of young investors over
Pune
• Prepared a project over the behavior of young investors and also of different investors over the investment on Birla Sun life
Project Title : • Conducted a promotional activity for MobiKwik to engage the retailers
Key Learnings:
144 Rachit Maheshwari PGDM Marketing MobiKwik 60 Days studied the market structure for eWallets in India
• Understood the consumer behavior towards eWallets
• Benchmarking industrial process
Project Title : Analyzing the customer preference for two wheeler TGY batteries” with respect to Tata Green Batteries
Key Learnings:
145 Rahul Kumar Kamboj PGDM Marketing Tata Green Gyuasa Batteries 60 Days • Negotiating with dealers and mechanics
• Process of taking orders from the dealers
• Promoting the brand by communicating the product benefits
Project Title : Study the importance of channel partners in Real Estate Sector and activating them for cross sales
Key Learnings:
146 Rahul Kumar Mahato PGDM Marketing Tata Housing 60 Days Convinced two clients for site visit.
Leads Generated 1210.
Activated 8 Channel Partners for cross sales.
Project Title : To collect influencer (retailer/mechanic) feedback and Creating/enhancing brand awareness amongst the influencer
and the end customer
Key Learnings:
• Forming strategies and ways to increase awareness among the end customers.
147 Rahul Mondal PGDM Marketing UNO Minda Industries 60 Days • Sales Support and generating orders from existing dealers/partners.
• Assisting the executives to generate secondary sales.
• Conducting marketing campaigns for increasing the brand awareness among the mechanics and the end-users.
• Conducted Market research to understand the brand awareness among the influencers.
• Analyzing the data and provided company insights on the same.
Project Title : Customer Acquisition & Category Management” Understanding online shopping behaviours of customers
Key Learnings:
• Conducted 3 Surveys, 550 respondents, 6 days
• Implemented innovative customer acquisition strategies like door-to door selling without permission, converted competitor’s
148 Rahul Tiwari PGDM Marketing MILKBASKET 60 Days
customers into our customers
• Automated Pricing Index to track our pricing on a daily basis
• Building fruitful relationships with existing customers to improve retention.
• 6000 SKUs updated with description, key features & Search term tagging to help user make an informed decision.
Project Title : “Evaluating satisfied and dissatisfied customers of express painting and developing market strategy for better service.
Key Learnings:
149 Raina Bhaumik PGDM Marketing BERGER PAINTS INDIA LTD. 60 Days • Market research.
• Time management through beat plan.
• Analyzing customer needs and wants.
Project Title : To study the brand awareness and increase the sale of green tea in Pune market
Key Learnings:
• Market working in areas like B2B, B2C, Modern Trade and General Trade.
• Generating leads for institutional sales
150 Rajat Kumar PGDM Marketing Weikfield 60 Days
• Sales pitching
• Understanding Organizational Hierarchy
• Sales Conversion.
• Preparation of sales report
Project Title : VASCO: A study on distribution channel, gap analysis and business development
Key Learnings:
• Target Achievement
151 Rajdep Bhattacharjee PGDM Marketing WIPRO CONSUMER CARE AND LIGHTINGS 60 Days • How to Sale product in General Trade and Modern Trade.
• How to do promoting
• How to increase business or market.
• How to do sampling or activity.
Project Title : Importance of Understanding the need of the Education sector and Competitor Analysis
Key Learnings:
• Networking skills
• Negotiation skills
152 Rakhi Ghosh PGDM Marketing PIBM EDUTECH Ltd. 60 Days
• Sales
• Writing Skills
• Branding Strategy
• Learned SEO optimization, SEM, Keyword Stuffing, Twitter and Facebook Analysis
Project Title : Creating and Enhancing Brand Awareness among the customers and the End customers
Key Learnings:
153 Ravi Ranjan Singh PGDM Marketing UNO MINDA 60 Days • Learned how to increase sales
• Understood the role of the sales executive and service team by meeting with costumers
• Learned to conduct the surveys
Project Title : Business Opportunities of TATA HOUSING with NRI clients
154 Renu Choudhury PGDM Marketing TATA HOUSING 60 Days Key Learnings:
• NRI calling and How to generate leads for site visit
Project Title: A study of the effective lead generation and conversion strategies in Real Estate housing
Key Learnings:
155 Ringsat Basumatary PGDM Marketing OMKAR Realtors & Developers Pvt. Ltd. 60 Days
Understood the way mutual funds work and how does it provide more profit than the other investment plans
Learnt negotiation skills with prospective customers and the basics of investment plans
Project Title : Cengres’s Strategy for Builders (government or non-government)”
Key Learnings:
• Did survey to understand builders perception towards Cengres tiles
• Understand the importance of communication when working in a field for data collection
156 Rishabh Trivedi PGDM Marketing CENGRES TILES 60 Days
• nteracted with 65 builders
• Interacted with 35 Dealers/Retailers of Tiles and Gathered information about • Brand awareness of Cengres tiles & Promotions
schemes
• Knowledge of tiles
Project Title: VASCO
Key Learnings:
Reporting
Sales (cross selling and upselling)
Schemes and margins of the product portfolio
157 Roshan Mishra PGDM Marketing WIPRO FMCG 60 Days
Relationship management with the retailers
Mapping of the beat
Distribution system of Wipro Fmcg.
Competitor Mapping
Pulse and Wisdom
Project Title : Analysis on purchasing behavior of young investors with reference to investment product in pune region
Key Learnings:
• Learned about the many available products of Birla Sun life
158 Rounav Dutta PGDM Marketing BIRLA SUNLIFE INSURANCE PVT LTD. 60 Days • Designed questionnaires and conducted surveys of young investors
• Understood about the perception over the product of Birla Sun life and learning psychological behavior of young investors over
Pune
• Prepared a project over the behavior of young investors and also of different investors over the investment on Birla Sun life
Project Title: Primary Research for Cow Ghee &Dairy Products market in Kolkata & potential channel distribution
Key Learnings:
Understand the needs of the retailers of Prabhat Dairy products
159 Rupam Sarkar PGDM Marketing Prabhat Dairy 60 Days • How to convince the retailers to survey
• How to work in the field
• How to keep patience
• Who are the compititors of Prabhat Dairy for different kinds of dairy products
Project Title: Generating revenue through channel sales and society activation
Key Learnings:
• Handled a group of 8 telecallers in a new project “Signet”
160 Rupjyoti PGDM Marketing Omkar Realtors & developers 60 Days • Frequently visited 250 channel partners in untapped market to build relationship with them
• Did 4 lead generation and Conducted 5 promotional activities in residential societies in 1 week
• Handling clients who came to see sample flats
• Worked with closing team in documentation process during the project launch of “Signet”
Project Title: Promotion of new product (web portal- WWW.earlygst.com) amongst business clients
Key Learnings:
• Pitched for “Assisted services” ; converted 3 business clients
161 Sagarika Malakar PGDM Marketing H&R BLOCK 60 Days
• Acquisition of new clients for ITR filing (162 converted clients in 4 days)
• Customer Retention for ITR filing
• Handled and resolved customer queries
Project Title : Creating and Enhancing Brand Awareness among the customers and the End customers
Key Learnings:
• Meet with 350 customers and received the order of 562 batteries.
162 SAHIL KUMAR PGDM Marketing UNO MINDA 60 Days • How to increase sales.
• Understood the role of the sales executive and service team by meeting with costumers.
• How to conduct the surveys.
• How to analyze profit revenue on the UNO MINDA product
Project Title: Society Activation through Lead Generation and sales support for Omkar Realtors and Developers in Mumbai Region
Key Learnings:
163 Sai Venkata Viswanadh Manda PGDM Marketing OMKAR REALTORS 60 Days Learned to convince the customer by making follow up calls
Learned how to pitch the product to the customer at the time of closing
Worked in a team on refunding process
Project Title: To find out foreign exchange market Potential among school & colleges in Pune
Key Learnings:
164 Saikat Das PGDM Marketing AXIS BANL LTD. 60 Days i. How to do cold calling & lead generation.
ii. Learn how the industry works and the competitor’s rivalry.
iii. How to reload a TCD card, doing knock offs, how to transfer a cheques to a particular account
Project Title: understanding the customer buying behaviour with respect to um products
Key Learnings:
165 Sajida Ashmin PGDM Marketing United Motors 60 Days Attaining customer loyalty.
Questionnaire design and analyzing data.
Working on customer relationship management portal and calling and handling customer complaints and lead generation
Project Title: “ To study the Retail Channel Potential for Pasteurized Milk & Dairy whitener in
Kolkata region”
Key Learnings:
• To Find out the Market potential of Prabhat Dairy product ( Liquid Milk, Ghee,
166 Samaresh Choudhary PGDM Marketing PRABHA DAIRY PVT LTD 60 Days Dairy whitener and other product)
• To work on the beat plan and Cover Maximum Retail on that area (North Kolkata).
• To Find out and appoint the Distributer for Prabhat Dairy Product.
• To work on the traditional channel distribution, HoReCa Segment & QSR segment.
• Understand the competitor’s Brand and their channel distribution.
CENGRES TILES
Project Title: Understanding Market Potential for Cengres tiles, Creating awareness and selling through the target Market
Key Learnings:
167 Sanchaita Ghosh PGDM Marketing Cengress Tiles 60 Days • Conducted Competitor analysis and Current trends in the market of tiles
• Understood customer need identification process for developing product
• Understood Customer buying behavior of Architects, builders (B2B market) as well as dealers (B2C market)
• Introduced a new marketing strategy for increasing sales potential.
Project Title: Analyzing Consumer Awareness about organic green tea and Implementation of selling activities in B2B channel
Key Learnings:
• Making cold calls in B2B g market
173 Saptendu Das PGDM Marketing WEIKFIELD FOODS PVT LTD 60 Days • Identifying prospects and making sales pitching to prospects
• How to do sales closing
• How to handle different type of customer
• It helps me to increase my convincing power because it is so difficult to sell the premium product
Project Title: Analysis of self-service stores and formulating strategies for Cargill’s product appreciation among self-service stores
Key Learnings:
182 Shubham Patole PGDM Marketing CARGILL INDIA 60 Days Learned how Company planning for Beats, How to increase Profitability
Done Competitor Analysis
Giving Them Strategies based by Data
Project Title : TO ANALYZE THE MARKET AND PROMOTE THE LCV SCHOOL BUSES
Key Learnings:
• Studied the selling process of Mahindra & Mahindra
183 Shubham Seth PGDM Marketing MAHINDRA & MAHINDRA 60 Days • Learned the process of approaching to the customer
• Learned to collect the important data from the market
• Learned to put the collected data into Excel
• Studied the buying process of consumer in Mahindra & Mahindra
Project Title: consumer buying behavior towards rental lifestyle
Key Learnings:
184 Shubhdeep singh PGDM Marketing Rental Lifestyle 60 Days B 2 B & B 2 C sales
Generated sales of around 2 lakhs
Lead generation & Client acquision
Project Title: • Analysis of various Promotional activities & their impact on Business growth at Nitesh HUB
Key Learnings:
185 Sivansu Bansal PGDM Marketing NITESH HUB. 60 Days - Experienced direct meeting, pitching and negotiation with vendors
- Learnt how to organize and manage events
- Understood working of a Mall
Project Title: Customer Expectation and Satisfaction with respect to Weikfield -EcoValley Organic Green Tea
Key Learnings:
To know the product details as well as competitor product.
Offer and discount details of various product.
186 Soham Kumar Majumdar PGDM Marketing WEIKFIE LD FOODS & PVT LTD 60 Days
How to create awareness about green tea.
After using particular product get feedback from them.
Direct sales through sales pitch and provided samples
B2B sales through visiting, revisiting and cold calls
Project Title : SALES AND SALES PROMOTION
Key Learnings:
- Brand promotion of product in various Malls, IT Parks, Universities, and Café Houses.
- Handling customers.
- Handling customer complaint.
- Closing the sale.
187 Soumarya Banerjee PGDM Marketing UM MOTORS 60 Days
- Understanding Logistics.
- Understood Sales Territorial Quota.
- Made Sales Forecast & Target for the Dealer.
- Made Sales Incentive Sheets.
- Highest Sales Target Achiever among all dealers.
- Suggested After Sales Customer Support
Project Title:To study the Customer experience strategy through MISSION HAPPINESS
Key Learnings:
• I learned how to approch to a customer And I learned customer psycology little bit.
188 Sourav Dhar PGDM Marketing ADITYA BIRLA PANTALOONS 60 Days • I learned to be a team player and I have gained a glimpse of the Corporate Exposure and knowledge of how retail industry actually
works on.
• I understand how exactly the work is done in the supply chain.
• I also got to learn why lots of promotion/advertising is necessary in this industry.
Project Title: To create awareness about Ecovally Green Tea
Key Learnings:
• To sell our product in different way in different placeless.
189 Sourav Hazra PGDM Marketing Weikfield Food Private Limited 60 Days
• Ability to handle various types of customer.
• Create awareness about Ecovally Green Tea and give them proper advantage to taking green tea.
• Learned about the test and preference of the green tea customer.
Project Title: “Market Penetration of Britannia products through applied innovation in modern trade”
Key Learnings:
190 Souvik Dutta PGDM Marketing BRITANNIA INDUSTRIES LTD. 60 Days
• Worked on Branding and Promotion of various schemes of Britannia
• Understood the impact of innovation on sales in Modern trade
Project Title: “Study on new product sales and Distribution Practices
Adani Wilmar Group in Pune region”
Key Learnings:
191 Srinivasa Reddy PGDM Marketing Adani Wilmar Group 60 Days • Promoting “vivo diabetic care oil” to retailers and sold 105 liters in 2 weeks
• Generated revenue of Rs.85000 within a month
• Collecting feedback from retailers and solving their queries and complains
• Understood about the distribution channel of Adani Wilmar Group
Project Title : Cellular services
Key Learnings:
• How to deal with the customers.
192 Stuti Nigam PGDM Marketing Matrix Cellular 60 Days
• How to provided services to the customers.
• Configuration of mobile.
• How to work on CRM profile
Project Title: -To study and analyze the consumer online shopping behavior for milk-basket
products
• Customer Acquisition
• Category Management
• Conducting Survey’s
193 Stuti Upadhyay PGDM Marketing MILKBASKET GURUGRAM 60 Days
Key Learnings:
How to increase the sales of particular Category.
How to conduct Promotional Activities.
Conducted survey’s to improve the sales of particular category.
Creating Communications like push messages, SMS, Offer banners
Project Title: • Acquisition of new Business partner for Battery division
ey Learnings:
• Interacted with retailers & mechanic’s for collecting their valuable feedback
194 Subba Reddy PGDM Marketing UNO MINDA 60 Days • Activities done like distributing POP materials , VAN campaigning in rural areas to increase public awareness
• Done Brand promotion for newly launched battery by sticking posters & pads
• Conducted market research on channel partners to understand their awareness levels about 2 wheeler batteries, pricing, sales
promotion and service policies offered by UNO MINDA.
Project Title : Britannia Innovation Acceptance By Customer, their Feedback and Competition
Key Learnings:
• How to interact with the customers, understanding of their perspective, diverting the customers from competitors.
195 Suhas Chaudhary PGDM Marketing Britannia Industries 60 Days • Behavior of consumers towards different varieties of Biscuits.
• Promotional strategy are used to create profit and also create bond between company and end consumer.
• How modern retail is working to give a direct reach with the product.
• How modern retail is working to give a direct reach with the product.
Project Title : Improving Shopper’s Experience on E-Commerce Portals
Key Learnings:
Learnt how more than 35+ Brands look on 8+ E-Commerce Portals
Learnt the various strategies that different brands are using on E-Commerce Portals
196 Suman Debnath PGDM Marketing NIVEA India Pvt. Ltd. 60 Days
Analysed the best practices used by different brand
Learnt about Visual Merchandising and Display Pattern on E-Commerce portals
Learnt about what exactly a shopper look for while shopping something on E-Commrce Portals
Found out the most important factors affecting the purchase decision of the shoppers
Project Title: “Rendering better service to DCB bank customer”
Key Learnings:
• Designing the escalation for the customer care executive.
DCB Bank
197 Sunanda Jana PGDM Marketing 60 Days • Training the customer care executive for handling queries
• Training the customer care executive for cross selling of different product.
• Preparing product videos for explain different mobility products of the bank.
• Preparing FAQ that is to be published in bank website.
Project Title: • Factor analysis of cruiser bike and lead generation
Key Learnings:
• Practical exposure of doing market research , making report and analysis
198 Suraj Kumar Choudhary PGDM Marketing UNITED MOTOR 60 Days • Various ways of lead generation ,which resulted in sales increase
• Learned the duties and responsibilities of showroom manager,workshop manager
• Learned to work on DMS portal ,DSR
• Interaction with Prospects and Customers via follow-up ,survey, enquiries ,service call
Project Title:Assessing customer satisfaction and lead generating through CRM Demonstration
Key Learnings:
• Seeking appointment with the client over the phone
199 Surya Sarathi Bhadra PGDM Marketing ICICI SECURITIES 60 Days
• Visiting clients and demonstrating about mutual funds and explaining the benefits of it
• Collecting feedbacks and knowing the requirements of the clients
• Explaining the benefits of SIP through mutual funds and the benefits of investment
Project Title : ONLINE TO OFFLINE BLUE SKY INITIATIVE
Key Learnings:
Interaction with 40-50 customers per day
Sold 7 policies for Rs.10 lakh & 4 policies for Rs.20 lakh
200 Sweta Mahawar PGDM Marketing FUTURE GENERALI TOTAL INSURANCE SOLUTIONS 60 Days Analyze the market of insurance sector
Handling the project as a team head
Analyze the customers point of view regarding insurance
Share innovative ideas to enhance the sale
Following up the customers for better CRM
Project Title:Customers perferences and satisfaction level of UM bikes
Key Learnings:
• Learned how inventories are received and how invoice check.
201 Thokchom Gunesh Singh PGDM Marketing UNITED MOTORS 60 Days • Client follow up
• Meeting with client explaining about products and merchandise.
• Client orientation
• Promotional activities.
Project Title : To increase the number of outlets in the secondary distribution chain in Nasik.
Key Learnings:
Studied the secondary distribution of santoor products in Nasik city.
202 Upadhyay Anand PGDM Marketing Wipro Consumer Care 60 Days Increased the retail outlets in the chain to 310 shops
Understood the retailer landing price and buying behavior of santoor and its variants in Nasik.
Its not just about getting orders but also billing them at the distributor’s office
A salesman needs to be in close touch with the delivery guy for timely secondary distribution
PROJECT TITLE: Accessing Market Operating Pricing strategy by Channel Partners done for TATA Green Batteries in Pune
KEY LEARNINGS:
203 Wasim Hussain PGDM Marketing TATA Green Batteries 60 Days 1) Met different battery brand dealers and distributers to understand the business and market.
2) Met with 300 dealers and retailers.
3) Understand the different pricing strategies.
Project Title : An analytical study on the project ‘SIGNET’ by Omkar Realtors & Developers Pvt. Ltd
Key Learnings:
• Understood the Sourcing activities prior the launch of the project.
204 Yangto P Konyak PGDM Marketing OMKAR REALTORS & DEVELOPERS PVT. 60 Days
• Learned the activities of the Closing team with the generated leads.
• Worked with Institutional Channel Partners, Retail Channel Partners.
• Attended various Channel Partners’ meetings.
Project Title : ONILNE TO OFFLINE BLUE SKY INITATIVE
Key Learnings:
Calculated premiums and established payment methods for sales.
Evaluate leads from lead databases and taking follow up with customers on daily basis.
205 Yash Maheshwari PGDM Marketing FUTURE GENERALI INDIA INSURANCE CO. LTD 60 Days Met with prospective customers and business owners in their homes.
Answered customer inquiries concerning full coverage and liability policies.
Maintained the records of the policies sold and customer details for future references.
Analysed consumer behaviour of different areas in Mumbai location.
Make outbound calls to review customers current insurance policies.
Project Title : CONSUMER BUYING BEHAVIOR IN CONFECTIONARY PRODUCT WITH RESPECTIVE BRITANNIA BISCUITS IN MODERN
TRADE
Key Learnings:
• Distribution strategy of modern trade
• Calculation of share of shelf
206 Yash Ramani PGDM Marketing Britannia Industries Ltd. 60 Days • How to take orders in modern trade
• How to maintain debit bill in modern trade
• How to do floor display in modern trade
• How to maintain FIFO
• Understand margin of Distribution, Wholesaler and Hypermarket
• Understand of the difference between D-mart and Big bazar
Project Title : To analyze the digital marketing strategies of UM Motors and Understanding consumer
Key Learnings:
Designing marketing campaigns and organizing events
Social Media strategies for promotion of the brand
207 Yogesh Payeng PGDM Marketing UM LOHIA TWO WHEELERS PVT. LTD 60 Days
Shortlisting new prospects for dealership with UM.
Customer relationship management
Content writing for newsletter, workbook and website
SEO and Competitive analysis
Project Title : Registration process towards Government Approvals
Key Learnings:
• Got market scenario of Cengres Tiles and competitor brands( Kajaria, Bajaj, Jatt, Johnson)
208 Radhika Sharma PGDM Marketing CENGRES TILES PVT. LTD. 60 Days • Registered company in CIDCO organization for government approval and further process
• Completed research for further approval process under government organization( MHADA, PWD)
• Completed Architect’s deal with our product marketing
• Made excel data of project survey and their construction process with different brands under given location( Navi Mumbai)
Project Title: :To find the gap between existing products in Indian Market and BSH product (Bosch's Vacuum Cleaner).
Key Learnings:
-Understood different features and related benefits of Vacuum Cleaner.
209 Alok Kumar PGDM Marketing Household Appliances Manufacturing Pvt. Ltd 60 Days -Gathered the information about all specifications from online and offline mode (in Indian market).
-Understood how BOSCH vacuum cleaners are different from existing counterparts.
-Found the gap to support launching of product in Indian Market.
-Recommended the ways to enter in Indian Market.
PROJECT TITLE: To Find out the Market Potential of ERP Software
KEY LEARNINGS:
210 Debadyoti Rajmohan PGDM Marketing PIBM Edu Tech 60 Days 1) Business 2 Business
2) Web Page Design
3) Cold Calling
PROJECT TITLE: To study the market operating price of batteries
KEY LEARNINGS:
211 Ebeljun Lyngdoh Nongrang PGDM Marketing Tata green battery 60 Days 1) How to plan to cover the market
2) how to convince people especially the educated professional like battery dealers
3) To be patience and to have good attitude to approach people
PROJECT TITLE: A study on project Signet by Omkar Realtors
KEY LEARNINGS:
212 Hriday Buragohain PGDM Marketing 60 Days 1) How sourcing is done for a project
Omkar Realtors & Developers Pvt. Ltd
2) How closing is done for a project
3) Competitive Analysis and Interpersonal skills
1.: FirstCry.com
Project Title: Socializing World of Moms through Digital & Social Media Marketing
Key Learnings:
• Designed contest ideas by creating posts, aligning Q&A sessions that are shared on social media sites.
• Learned to maximize customer visibility during Google search through Search Engine Optimization by key word search. Created
more than 300 keywords for 50 existing articles.
• Competitors Analysis in terms of shares, types of post and like in Facebook and Twitter has been assessed.
• Added 450 Likes and 59 Shares in Facebook and Instagram.
FirstCry.com
214 Vinita Anand PGDM Marketing 60 Days 2.: PIBM Edutech
PIBM Edutech
Project Title:Market Potential of ERP Solution – A study with reference to PIBM, Pune
Key Learnings:
• Cold Calling, Lead Generation & Meeting – Collection of Data and Scheduled meetings with more than 200 colleges.
• Given Product Demonstration for 22 colleges.
• Converted 6 colleges as final customers for ERP product.
• Taken product Feedback from faculty.
• Experience the process of Data Mining, Refining and Updating.
• Conducted Competitor Analysis based on their modules.
• Made Proposals for Design and Layout of the ERP software for educational institutions with the possibility of customization.
Project Title:A Study of Networking in business development with Architects and Interior designers
Key Learnings:
215 Arpita Sahoo PGDM Marketing Tulips Ambbience Pvt. Ltd 60 Days -played a pivotal role in Liasoning with Architects & interior designers and PR with HNI clients.
Project Title : CONSUMER BUYING BEHAVIOR IN CONFECTIONARY PRODUCT WITH RESPECTIVE BRITANNIA BISCUITS IN MODERN
TRADE
Key Learnings:
• Distribution strategy of modern trade
• Calculation of share of shelf
216 Bablu Sharma PGDM Marketing Britannia Industries Ltd. 60 Days • How to take orders in modern trade
• How to maintain debit bill in modern trade
• How to do floor display in modern trade
• How to maintain FIFO
• Understand margin of Distribution, Wholesaler and Hypermarket
• Understand of the difference between D-mart and Big bazar
Project Title:Study of Retail Operation in Van Heusen and Market Research on “How to Increase Sales Of Van Heusen
Key Learnings:
-Understood the Brand Global Count and growth and Degrowth in sales of Van Heusen section in MSM Paranjapee Mall Karve Road,
217 Banjopkuparlang Nongkynrih PGDM Marketing MADURA FASHION AND RETAIL LTD, 60 Days Pune Involved in Stock tick
-Calculated and analyzed the sales report and MTD (Month Till Date) of Van Heusen in each week
-Understand the Retail Operation of Van Heusen
-Learned how to maintain good relationship with the customer and with co-team
PROJECT TITLE: Market analysis and sales development on amul pouch milk
KEY LEARNINGS:
218 Deepak Sishodiya PGDM Marketing Amul 60 Days 1) How to make beat plan
2) Amul distribution channel in Pune region.
3) Convincing strategy for retailer
PROJECT TITLE: Study on Consumer Buying Behaviour towards the Formal Apparels on Van Heusen
KEY LEARNINGS:
219 Lucky Nagora PGDM Marketing Madura fashion & lifestyle 60 Days 1) Learnt about fabric and categories in formals shirts
2) Consumer Buying Behaviour
3) Learnt about Ticket Size, Basket Size and conversion in retail
Project Title : “Customer Acquisition Through Promotional Activity At Tata Teleservices Ltd”
Key Learnings:
• Worked as a Brand Promoter and DSE of the company
220 Md Ahsanul Haque Khan PGDM Marketing TATA TELESERVICES LTD 60 Days
• Learned to do promotional activities practice within the company
• Learned the process of distribution system of the company
• Learned how to interact and convince the customers to make them purchase the product
Project Title : An analysis on enhancing the customer relationship management of Shelar YAMAHA (authorized by YAMAHA
MOTORS)
Key Learnings:
• Handled customer awareness of YAMAHA motors.
• Learned how to give quotation to the customers.
221 Nikita Agarwal PGDM Marketing YAMAHA MOTORS INDIA. PVT. LTD 60 Days • Learned how to solve the problems when facing challenges in the showroom.
• Observed how to deal with the customers.
• Learned how observed towards business devolvement.
• Handled complain department of the showroom.
• Observed competitors visit of different showroom.
• Learned how to take follow-ups from the customers.
Project Title : A STUDY ON BRAND AWARENESS AND CUSTOMER EXPECTATION FOR GREEN TEA.
DEMAND GRNERATION FOR MUSHROOMS.
Key Learnings:
• Analyzed the market of green tea and mushrooms.
222 Rishabh Gupta PGDM Marketing WEIKFIELD FOOD PRIVATE LIMITED 60 Days • Identify an effective way to promote green tea.
• Brand shifting in the same category.
• Find innovative methods to enhance the sales.
• Added more clients of Green Tea and Mushrooms.
• Following up the customers for better CRM.
Project Title : Market Expansion For Mobikwik
Key Learnings:
• Got to know my patience level while dealing with non interested retailers
223 Vatrika Singh PGDM Marketing Mobikwik 60 Days
• How to complete the legal formalities without hampering the store activities
• How to convience a retailer who is already using competitor app
• How to deal or communicate with the professionals & layman
Omkar Realtors and Developers
Project Title : To study and analyze channel distribution system in real estate sector
Key Learnings:
• Buying process and model followed by the company
224 Worchui Chamroy PGDM Marketing Omkar Realtors and Developers 60 Days • RERA in Maharashtra
• Channel partner relationship strategy
• CRM
• Sales and distribution process
• Market research and product development.
Company name:KIRLOSKAR BROTHERS LTD
Project Title: Impact of Shopkeeper Behavior on Customer satisfaction – A study with reference to Kirloskar Pumps
Key Learnings:
Learned to manage Time and Stress
225 Sukrit Kumar Ghosh PGDM Marketing KIRLOSKAR BROTHERS LTD 60 Days
Understood stock keeping of the retailers
Took orders from the shops and gave it to the distributors for supplying the order to the retailers.
Visited around 100 existing shopkeepers and added 10 new retailers where there were no KBL pumps.
Areas covered includes most of Pune and outskirts of Pune.
Project Title : Lead generation through Society activation And sales support in Omkar Realtors and Developers
Key Learnings:
• Done Activation in Society to generate leads for our project
• Learned to convince the customer, by making follow up calls
226 Janga. James Paul PGDM Marketing Omkar Realtors and Developers 60 Days • Learned how to pitch the product to the customer at the time of closing
• Worked in a team on refunding process
• Made 200 calls to customer in 2 days for verifying their details to start refunding process
• Collected data from competitors from a particular location for our new project
• Meet 50 channel partners to provide details of our new project
Project Title : Inventory management” for TATA MOTORS LIMITED and L’OREAL
Key Learnings:
• Inventory categorization method analyzed(ABC analysis )
227 MANISH KUMAR SAHU PGDM Marketing DHL SUPPLY CHAIN SOLUTION 60 Days
• Bin audit and cycle counting to tally the no. of items with the system provided items
• Analyzing the fast moving valuable items under ABC classification
• Replenishment process implemented to control the inventory
Project Title :
Objective 1 - To understand the response of managers in implementation of new brand activation technique and analyse the sale of
new product.
Objective 2 - To understand the response of customer towards new cookies Wonderfulls of Britannia PANTALOONS During End of
228 Nomal Rane PGDM Marketing Britannia 60 Days
Season Sale
Key Learnings:
Project Title :Market research analysis and sales development on Amul package milk
Key Learnings:
• Analyze market share of dairy brands in area from Chandani Chownk to Pirangut, Pune
235 Parul Pardhal PGDM Marketing Amul 60 Days
• Create awareness among retailers
• Direct Sales as a part of Sales Promotion
• Boost the sales of Amul milk from 3% to 22% in 12 days
PROJECT TITLE: Market Understanding and LCV School Bus Product Promotion and Lead Generation at Mulshi, Bhor, Velhe and
Purandar Taluka areas.
KEY LEARNINGS:
236 Kaushik Das PGDM Marketing Mahindra & Mahindra Truck and Bus Division 60 Days
1) Understood all the technical specifications of Mahindra School Bus
2) Analyzed the Purchasing power of the customers
3) Objective is to determined the potential of school buses in Pune city and Got a target to visit 200 schools
Project Title: To Study And Analyse The Customer Buying Pattern For Two Wheeler Cruiser Bikes Of UM Motors
Key Learnings:
237 Siddharth Sundriyal PGDM Marketing UM Motors 60 Days Understand and make TDR (technical diagnosis report). Noting down the problems in pre-build TDR format and sending it to the
company. Maintaining DSR (daily sales report).Understand about extended warranty, financing and RTO process, service schedule.
Implementing DMS(dealer management software).
Project Title :Market Research on Customer Relationships Management of Vidyut Bazar Electric Solutions (i.e. Buyers and sellers
from Vidyut Bazar online Marketplace)
Key Learnings:
• Conducted a Primary and Secondary market research on Customers relationship Management.
238 Ngauding PGDM Marketing VIDYUT BAZAR ELECTRIC SOLUTIONS LLP 60 Days
• Created 4230 buyers contact details and invoice in the company’s enquiry management database in 3 weeks’ time.
• Data hunting of the sellers (i.e. suppliers, manufacturers, service providers, consultants etc.) from PAN India.
• Learned the ways of hunting data on the internet business and to work more efficiently and effectively and also learned the model
of the company
Project Title : Customer Relationship Management for Omkar Realtors and Developers
Key Learnings:
• Understood customer’s grievances and anxiety by dealing with customers before sales and after sales
239 Pf Asakho PGDM Marketing OMKAR REALTORS & DEVELOPERS 60 Days
• Visited 200 channel partners & brokers to promote Omkar flats effectively and generate more leads
• Through research and survey it helps to identify different customers’ needs in regard to Omkar Realtors and Developer services.
• Identify the strategies that will help the company to retain the existing Customers
PROJECT TITLE: Analysis of customer perception towards tata docomo and driving new customer acquisition in pune region
KEY LEARNINGS:
241 Deepak Kumar PGDM Marketing TATA TELESERVICE LTD. 60 Days 1) Understand how to work Telecom Company
2) How to compete in the market
3) To understand the supply and distribution in telecom sector
Project Title :Consumer preference towards formal wear
Key Learnings:
242 Nandini Dixit PGDM Marketing MADHURA FASHION & LIFESTYLE 60 Days • Understanding the behavior of the customers.
• Fulfilling the demands of the customers.
• Convincing the customers
Project Title : Driving New Customer Acquisition and Brand Perception and Standing of DoCoMo
Key Learnings:
• Added 5 new retailers and helped them to install ekyc (Electronic Know Your Customers) for activation of Tata DoCoMo Sim Cards
in Pirangut, Pune.
243 Rajesh Chetry PGDM Marketing TATA TELESERVICES 60 Days
• Helped the retailers to achieve the targets of two months by doing the activation of 275 new SIM cards with the help of Canopy.
• Received appreciation from Channel Sales Manager for helping the retailer to achieve the target.
• Conducted market research on “Brand Perception and Brand Standing of Tata DoCoMo” with reference to Warje, Pune.
• Prepared project on “Driving New Customer Acquisition”.
Project Title: A Study on Market Research & Sales and Distribution in Cengres Tiles Limited in Kolkata.
Key Learnings:
• Understood sales and distribution channel in Cengres Tiles Ltd.
244 Shubhendu Adhikari PGDM Marketing CENGRES TILES LTD. 60 Days
• Conducted a market survey in 100 dealers or retailers’ outlets.
• Created leads of channel partners for the company.
• Identified the issues related to dealers or retailers.
Project Title: “Study of Recruitment and HR operations at Tata Capital Ltd”
• Screened CVs and scheduled interviews of the candidates
• Take the feedback from the candidates as well as from the HR of the company
• Sourced CVs for various positions on naukri.com
245 AANCHAL SINGHAL PGDM HR TATA CAPITAL 60 Days • Maintained interview tracker of the candidates
• Made Buddy Project program for new joiners
• Coordinated the interviews
• Coordinated the induction program for the new candidate
• Made questionnaire for reach out program for new joinees in the organization and conducted survey on the same
Project title- “IDENTIFYING TRAINING NEEDS AND PREPARATION OF TRAINING CALENDER"
Key Learnings:
Job profile – HR GENERALIST.
• Framing of HR POLICIES –
o Domestic Travel policy
o International travel policy
o Leave policy
o Recruitment policy
o Training policy
o Time office policy
• Employee database –
o Collected details of 41 factors of 407 employees.
o Framed an employee database,
246 ANWESHA SARKAR PGDM HR GENUS PAPER AND BOARDS LIMITED 60 Days o Feeding the data in payroll software (ORANGE)
• Preparation of job description
• Working on performance management system.
o Feeding up data in appraisal form.
o Analyzing the appraisal forms of different departments after receiving.
o Meeting up the people and interviewing them along with the core team.
o Finalizing their performance rating of the employees.
• Receiving an overview of compliances.
o Provident fund
o ESI
o Bonus
o Gratuity
• Preparation of questionnaire in two levels- staff & above level, associate level.
• Interviewing the employees.
Project Title – “Effectiveness of Performance Appraisal System”
Key Learnings:
Project is about assisting with day to day operations of the HR functions and duties.
• Analyzed the appraisal forms. Met individuals for interviewing them with Core Team, made summary of it.
• Interviewed Staff level employees for Training Need Analysis about Safety, Power Utility, Quality, HR Policies, IT Training, M.S
Office, Technology etc.
247 ASHIKA PGDM HR GENUS PAPER BOARDS LIMITED 60 Days • Made policies like Recruitment Policy, Time Office Policy, Training Policy, leave Policy, Travel Policies.
• Got an opportunity to work in Compliance in which there is basic calculation of 12% P.F, 8.33% Bonus, 4.75% ESI, 4.81% Gratuity
and other allowances.
• Made employee database with 41 factors which includes each and every details of an employee.
• Got an opportunity to work in payroll which helped in calculation of Overtime, rest payment.
• Given advance excel training to managers and Head of Departments.
• Made Job Descriptions according to the organizational structure.
Project Title: - To understand the end to end Talent Acquisition process and the candidate experience process practiced at Allstate.
Key Learnings:
• Created Recruitment SOP
• Conducted research on Candidate Experience
• Sourcing, Scheduling, line-ups and screening of candidates from Naukri, Social Media
• Worked on Lateral Hiring and Frontline Hiring
• Interviews conducted for Claims, Voice, Non-voice for more than 100 employees
Allstate Solutions Private Limited
248 Devajyoti Borah PGDM HR 60 Days • Coordinated Walk-in drives, IJP for more than 200 employees
• Adherence of Hiring TAT
• Coordinated the Offer roll-outs as well the Induction process
• Documentation for more than 150 employees
• Worked with the MIS team and maintained ATS for more than 100 employees
• Maintaining Recruitment Dashboards and various MIS Reports
• Conducted Onboarding sessions for new joiners
• Stakeholder Management
PROJECT TITLE: “ Study on End to end Talent Acquisition and management of HR Policies/Laws”
Key Learnings:
• Onboarding.
• Application of Labor Laws.
• Sourcing & Screening for candidates through Naukri.com (different locations and plants).
• Lined up interviews.
• Recruited for 7 profiles of 6 locations (each)
• Written communication (Business e-mails/letters)
257 PRIYA BARUAH PGDM HR RMC ready-mix (India) 60 Days • Revising the payment structure based on current CTC (Increments)
• Initial interview/ interview formalities.
• Underwent Audit process in Pune plants (4 plants)
• PF & ESIC contribution check.( Through Gov. website)
• Attendance records and updates. (PL/SL/CL/OT etc.)
• Plant Visits (understanding the manufacturing process)
• Employment Engagement Activity.
• Updating revised salary structure ( 6 locations)
• Updating of content of agreements of off- role employees (prompt).
Project title:
Key Learnings:
258 PRIYANKA MONDAL PGDM HR MPHASIS Ltd. 60 Days • Documentation of data
• Cold called almost 100 candidates
• Attended job fair
Project Title: A study on the end to end recruitment
Key Learnings:
• Talent Acquisition
Sourcing candidates
259 Punam Horo PGDM HR MPHASIS Ltd. 60 Days • Screening of candidates
• Shortlisting of candidates
• Taking initial interview of candidates
• Maintenance of MIS
• Documentation of candidates
Project Title :“ Tech hiring at Oyorooms.com”
Key Learnings:
Tech recruitment and selection
• Sourcing
• Validated 500 + candidates
260 RASHMI SINGH PGDM HR OYOROOMS 60 Days
• Conducting Skype interviews
• Conducted 7 drives
• Coordination and engagement with candidates
• On boarding
• Induction
Project Title: Recruitment and Selection of different verticals at Eclerx Services Ltd.
Key Learnings:
• Scheduled more than 400 candidates in total for different verticals through Naukri portal and LinkedIn
• Done research on role of technology in HR
• Took interviews for Financial service and Digital marketing verticals
261 Roshni Pillai PGDM HR Eclerx services Ltd. 60 Days • Helped the consultancy in giving the feedback of their candidates
• Did salary negotiation for junior and senior analyst designation
• Maintained talent pipeline and cv tracker
• Handled the test center of cable and telecom vertical
• Helped Sampark for scheduling the interviews
• Scheduled meeting with the managers for different designations
Project Title:Trend analysis of selected mutual fund for effective recommendation in line with customer risk profile
Key learnings:
1 Kunal Gupta PGDM Core Finance 5nance.com 60 Days - Done research on various mutual fund schemes and also compare them with public and private sectors based on their past performance
- Worked in operation department
- Gave some suggestion by doing research that how they can retain their investors and increase their business
Project Title:Monthly trend of import and export of top twenty shipping lines(based on the month of April 2017)through Kolkata port trust.
Key learnings:
Studied growth and regrowth pattern of the top twenty shipping lines through Kolkata Port Trust.
15 Ritabrata Saharoy PGDM Core Marketing All cargo Logistics Ltd. 60 Days
operation started in Kolkata from January 2017, for the CEO of the company.
Project Title:To increase the sales and marketing of Amul fresh products (Dairy Division)
Key learnings:
18 Akash Dhawan PGDM Core Marketing Amul 60 Days Learned about the process of channel sales of Amul milk distribution
· Learned how to analyze the promotional strategies of Amul fresh milk in existing market and penetrate its market
Project Title:MARKET EXPANSION OF AMUL THROUGH GAP ANALYSIS AND UNDERSTAND CONSUMER BEHAVIOR
Key learnings:
Created new beat in a territory and appointed 5 new distributor point for individual beat
Project Title:Research on Understanding Retailer Satisfaction and Increasing Penetration of Amul Fresh Products in South Kolkata
Key learnings:
Distributor Audit- Replacing competitors product with
AMUL adding value worth Rs. 1,84000 approx
New Product Launch- Amul Mishti Doi
22 Ravi Sharma PGDM Core Marketing Amul 60 Days
Increasing penetration of existing product- Fresh Paneer
Collection of orders worth Rs. 10600
Branding and Promotional activities- Posters and Banners
Market survey to understand satisfaction level of retailers
Analysis of factors influencing retailers to keep Amul fresh products
Project Title:Study of various sales approaches to increase sales of Amul's fresh dairy products in an area
Key learnings:
23 Sayantan Sikder PGDM Core Marketing Amul 60 Days Supply chain management in “Channel Sales” of FMCG dairy Company.
- Procedure of appointing a distributor in an area.
- Procedure of training & assisting newly appointed distributors by doing survey, generating bitmap and pitching products to the retailers
Project Title:A Study on Retailer's Perception & Behaviour towards Amul fresh product division
Key learnings:
Surveyed 400 retailers and distributors of Amul fresh in various locations.
- Took and placed orders from retailers.
24 Siddhartha Ghose PGDM Core Marketing Amul 60 Days
- Pushed sales of Amul Fresh and promoting it.
- Conducted promotional activities in Amul outlets.
- Opened new Outlets
- Market Analysis and competitor study
Project Title:Channel Penetration & Sale of Amul Paneer & Milk Pouches
Key learnings:
Interacted and influenced 190 retailers in Kolkata.
25 Somali Kundu PGDM Core Marketing Amul 60 Days
leads.
Project Title:Outlet Expansion of Amul Fresh Products & it's Competitors analysis
Key learnings:
Learned Distributor Management
Project Title:Study of different types of assets class and their past 10 years performance
Key learnings:
Attended meetings with clients
29 Komal Kumari PGDM Core Finance Anand Rathi 60 Days
Project Title:Financial and Credit Analysis of retail loan and SME loans in india
Key learnings:
Prepared Recommendation
47 Hashan Ali PGDM Core Finance Avanse Financial Services 60 Days
sales persons
Project Title:To determine importance of pre- release positioning of bollywood movies with respect to movie veere di wedding
Key learnings:
Managed and coordinated the merchandising activity.
54 Aniruddh Sharma PGDM Core Marketing Balaji Telefilms 80 Days
Project Title:To Study the Role of Brands in Movie Promotion and its Impact on Audience
Key learnings:
- event management at movie launch.
55 Kajal Yadav PGDM Core Marketing Balaji Telefilms 80 Days
- follow-up with various agencies and partners for traveling, logos etc.
- helped in looking after of ticketbooking and meet nad greet for promotion
- took movie reviews and analyzed some movies from its trailer time till release date
Project Title:Understanding the factors affecting consumer buying behavior of dairy products from online platform
Key learnings:
Organized events in the societies to make people aware of the application (Doodhwala) and its services.
56 Girajmoy Gogoi PGDM Core Marketing Bangertech 60 Days
Project Title:A Study on Marketing Strategy, Customer Preference and Satisfaction Level towards Doodhwala in Pune"
Key learnings:
Designed visibility campaign
59 Shubham Singla PGDM Core Marketing Bangertech 60 Days
Project Title:A study on marketing strategy, customer preference and satisfaction level
Key learnings:
Customer satisfaction level checked with the help of field research and data analysis of 100 existing customers
60 Vishal Lal PGDM Core Marketing Bangertech 60 Days
leads.
Project Title:Study the factors responsible for the choice of a brand of paint and competition influencer mapping considering Siliguri town as the
potential market
Key learnings:
64 Arindam Bharali PGDM Core Marketing Berger Paints 60 Days Studied the factors responsible for the choice of a brand of paint surveying dealers and contractors
· Competition influencer mapping
· Conducted painters meet
· Cold calling to the painters of entire north Bengal who are directly or indirectly associated with company
Project Title:Evaluating sources of recruitment for non-mamagement employees
Key learnings:
Sourced resumes for the position of business development and sales officer from Naukri.com
➢ Conducted the first round of interviews for the position of sales officer
65 Madhurima Chatterjee PGDM Core HR Berger Paints 60 Days ➢ Followed up candidates pre and post-interview processes
➢ Coordinated with consultancies for scheduling interviews for the position of HR manager
➢ Identified competencies for high performance in sales
➢ Documented company information for its branding
➢ Entered data of new joinees in company’s Sharepoint
Project Study the factors responsible for the choice of a brand of paint and competition influencer mapping with reference to Siliguri town as a
potential market
Key learnings:
66 Rahul R Roy PGDM Core Marketing Berger Paints 60 Days Studied the factors responsible for the choice of a brand of paint surveying dealers and contractors
· Competition influencer mapping
· Conducted painters meet
· Cold calling to the painters of entire north Bengal who are directly or indirectly associated with company
Project Title:Identification and retention of loyal painters at berger paints
Key learnings:
Learnt the basics of personal selling
Project Title:Competitive analysis of Bonhomie Tea and other local brand in Pune
Key learnings:
• Market Expansion
• Generating Awareness of Assam Tea in Pune
• Understanding the Factors that Consumers Look while Purchasing a quality Tea
• Analyzed market potential
• Competitors Analysis
• Order Generation
73 Ayush PGDM Core Marketing Bonhomoie Tea 60 Days • Follow-ups
• Converting customers
• Exhibitions
• Sales Generation
• Promotional activities
• Generating leads
• Collecting payments
• Delivering order
Project Title:Comparative study of Bonhomie Tea and other local brands in Pune City for generating sales and studing consumer behaviour
Key learnings:
Market Expansion
• Generating Awareness of Assam Tea in Pune
• Understanding the Factors that Consumers Look while Purchasing a quality Tea
• Analyzed market potential
• Competitors Analysis
• Order Generation
74 Ayush Ghildiyal PGDM Core Marketing Bonhomoie Tea 60 Days
• Follow-ups
• Converting customers
• Exhibitions
• Sales Generation
• Promotional activities
• Generating leads
• Collecting payments
• Delivering order
Project Title:Sales Promotion and Business development of Cesar Pomace Olive oil
81 Vishal Agarwal PGDM Core Marketing Borges 60 Days
Key learnings:
Project Title:A study on factors that change the consumer from normal brand to premium brand
Key learnings:
A study on the factors that influence the customer to change from normal brand to premium brand.
82 Bareque Hussain PGDM Core Marketing Borges 60 Days
Project Title:Conducting a Market Research on Retailer satisfaction on the distribution channel of Britannia Industries,Guwahati Assam
Key learnings:
87 Rohit Baruah PGDM Core Marketing Britannia - East 60 Days • Promotional Activity and Channels Sales Activity.
• The business model, distribution and payment system adopted by Britannia Industries and overall FMCG companies in Guwahati.
Project Title:An analytical study of education industry, digital marketing and B2B sales
Key learnings:
Data mining process
91 Pallab Das PGDM Core Marketing Collegedekho.com 60 Days
Project Title:Analytical study of Education Industry, digital marketing and B2B selling
Key learnings:
93 Shweta Bisht PGDM Core Marketing Collegedekho.com 60 Days Done content marketing for 12 colleges; content published in the company’s website
Project Title:Building the tire B market and analyze the gap between Dabur product and other products
Key learnings:
Worked with four food products of Dabur during my entire Internship.
94 Tushonin Chakraborty PGDM Core Marketing Dabur 60 Days
Project Title:To study about competitor mapping of home and personal care
Key learnings:
Worked as Management Trainee Sales Officer Intern
95 Roushan Kumar PGDM Core Marketing Dabur 60 Days
Project Title:Comprehensive competency mapping and improvisation of training and development system
Key learnings:
Project Title:Factors which influences the industrial customer to purchase a packaging box
Key learnings:
Solely carried out detailed analysis on expected growth in paper industry due to plastic ban in Maharashtra and prepare a detailed report
104 Dhroov Sharma PGDM Core Marketing E&Y 90 Days
external factors impacting profitability, potential opportunities, etc. and documented the above in a detailed report
Project Title:The study of diversified HR services and recruitment and selection process in detail
Key learnings:
- Sourcing and screening
105 Nilakshi Dutta PGDM Core HR Eclerx 60 Days
- Scheduled interviews after taking consent of both the clients and the candidates
- Made calls as well as handled queries
- Conducting interviews as well as giving feedback
Project Title:Fundamental analysis of Dixon technologies
Key learnings:
- estimated the market size and growth of panasonic in india
106 Shubham Vijay PGDM Core Finance Elara Capital 60 Days -prepared the porter five force model nad amber to understand their peers strategy
-visited dixon technologies new plant in tirupati and noted key points
-analyzed the potential of dixon and amber on the basis of SWOT
-conducted a market survey on consumer durables and interpreted the data on the basis of statistical concepts
Project Title:Analysis of Process Flow of an Accounts Department in an NBFC - SIPOC Approach
Key learnings:
- process flow of accounts deparment
107 Kaustav Karmakar PGDM Core Finance Electronica Finance 60 Days
- strategic planning of an NBFC
- BASEL III & IV Normes
- debt sources of funds
Project Title:Employee engagement in Essar Steel
Key learnings:
108 Piyali Chakraborty PGDM Core HR Essar steel 60 Days Elements of employee engagement
Project Title:Identifying the factors that influence the decision makers while choosing a hotel chain for accommodation of their travelling
employees(corporate)
Key learnings:
A rea mapping and tracking – corporates &
travel agents.
109 Anand Singh Tomar PGDM Core Marketing Fab Hotels 60 Days Lead generation – calling/walk-ins.
Onboarding clients – BT C / SBT .
Sales – SBT / offline
Closure of deal – hotel booking
Feedback – stay/escalation
Retention – future bookings
Project Title:To analyze the Business Development by market mapping & Corporate Client Acquisition for Fab Hotels
Key learnings:
- Generating Leads
110 Ankit Kumar PGDM Core Marketing Fab Hotels 60 Days
- Converting corporates to customers
- Cold Calling
- Follow up
Project Title:Consumer or cutomer behaviour while choosing hotel chain for accomodation
Key learnings:
- Worked as a closing manager.
- Converted 4 client of worth Rs 4Cr+.
111 Ankush Kavtiyal PGDM Core Marketing Fab Hotels 60 Days
- Client handling and closing deals.
- Competitor analysis for our product.
- Was part of the Launch in Mumbai and Pune to make event successful.
- Calling CP and making them aware about our projects in pune
Project Title:Marketing Strategy of Fabhotels
Key learnings:
112 Ayush Kumar Jha PGDM Core Marketing Fab Hotels 60 Days Responsible for generating business
Project Title:Identification of factors pertaining to decision making while selecting a hotel chain for accommodation, among corporate and travel
agencies
Key learnings:
Area mapping and tracking – corporates/
travel agents
2. Lead generation – calling/walk-ins
115 Shreya Kesari PGDM Core Marketing Fab Hotels 60 Days
3. Onboarding clients – BTC / SBT
4. Sales – online / offline
5. Closure of deals – hotel booking
6. Feedback – stay / escalation
7. Retention – future bookings
8. CV shortlist
Project Title:Market study on clients acquisition while tie-ups with FabHotels
116 Sonia Prasad PGDM Core Marketing Fab Hotels 60 Days Key learnings:
Conviction, Sales Pitch, Maintaining Company Norms,Market scenario and insights, Meeting with Hotel Owners.
Project Title:Difference between online and offline hotel booking industry
Key learnings:
Done the research on offline and online hotel booking industry in India
· Worked at the operations department in the company
117 Debayan Bhattacharya PGDM Core Marketing Fab Hotels 60 Days
· Went as a recruiter for recruiting interns at the Army Institute of Management for Sales
· Worked in the profile of Channel Sales (one TA Zion Holidays generated 49 Room Nights)
· Worked in the profile of CRM serving as the Guest Development Officer of all the hotels in West Bengal
· B2B Sales in Aptech Software generating 260 Room nights
Project Title:LEAD GENERATION THROUGH MANAGING AND MAINTAINING INSTITUTIONAL RELATIONSHIP
Key learnings:
Lead Generation
118 Akash Jaisinghani PGDM Core Marketing Force Motors 60 Days
· Manage & Maintain Institutional Relationship
· Area Mapping & Data Base Management
· Demo & Driver Training Presentation
Project Title:Customer Acquisition and Relationship Buildup through CSR
Key learnings:
119 Dipankar Kr. Das PGDM Core Marketing Force Motors 60 Days
Project Title:Mapping Streets & meeting new institutional customers for Force Motors
Key learnings:
120 Dwip Saha PGDM Core Marketing Force Motors 60 Days
Responsible for fetching requirements of School Buses from schools & to conduct Driver Training Programs to train the drivers regarding Children
Safety
Project Title:Customer acquisition and to build relationship through CSR activity
Key learnings:
Attended & greet all the walk -in customers
121 Niraj Tigga PGDM Core Marketing Force Motors 60 Days o Assist customer with product selection
o handling & counter sales
o Done the eld work for selling product and CSR activity
o Maintained existing and non existing client relationship
Project Title:Customer acquisition
Key learnings:
- conducted 4 drive training programme
122 Raman Bang PGDM Core Marketing Force Motors 60 Days
-conducted a roadshows and done promotional activity of T2 model
-conducted survey among 70 drivers nad taken feedback
-enhanced the potential market area into new location and contributed to the business
Project Title:CUSTOMER ACQUISITION
Key learnings:
Promoted new Vehicle and created awareness about T2 vehicle by Visiting 125 school in Pune
123 Saurabh Mishra PGDM Core Marketing Force Motors 60 Days
· Conducted DTP to make drivers and attendant aware about the safety
· Analyzed total cost of operation of school buses of different market leaders
· Vehicle demonstration and generated leads worth 70 lacs
Project Title:Study on Customer Acquisition
Key learnings:
Promoted new vehicle and created awareness about T2 vehicle by visiting 125 vehicle in
124 Suraj Singh Latwal PGDM Core Marketing Force Motors 60 Days Pune
Conducted DTP to make drivers and attendant aware about the safety
Analysed total cost of operation of schools of different market players
Demonstrated vehicle and generated lead worth 70 Lakhs
Project Title:Dimenstions of HR
Key learnings:
• Sourcing through various websites like Collegedekho.com and prepared JD for the front line sales trainee profile.
• Scheduled interviews & recruited 54 candidates in total.
125 Aanchal Verma PGDM Core HR Future Generali 60 Days • Prepared offer letter through the online portal of the company.
• Execution of a comprehensive workshop on team development.
• Fixed 5 main competencies which define the business and organization culture to segregate the talent rank for the employees.
• Research on Talent acquisition for disability in the service sector.
Project Title:A Study of Outreach Strategies through Market Expansion of Channel Partner Base of Godrej Properties Ltd.
Key learnings:
New Channel Partner Outreach
Project Title:To study about retailers and HORECA attitude towards Govind milk and milk products
Key learnings:
133 Akula Murali Krishna PGDM Core Marketing Govind Milk 60 Days Core Sales Process
Project Title:To Study the Preferences Of Consumer with Specific References to Value Added Dairy Products
Key learnings:
Various promotional activities
134 Debrup Bera PGDM Core Marketing Govind Milk 60 Days
Appointing Distributor
Project Title:To study the preferences of consumers with specific reference to value added Dairy products
Key learnings:
135 K Sarita PGDM Core Marketing Govind Milk 60 Days
Handling multiple task
Project Title:To Study the preferences of consumers with references to value added dairy products
Key learnings:
136 Sudheer Varma PGDM Core Marketing Govind Milk 60 Days Handled Market Expansion and generating brand awareness of Govind Milk and Milk Products
Project Title:
Key learnings:
• Customer Relationship Management.
• Logistic Management.
148 Ayushi Somani PGDM Core Marketing Haier Appliances 60 Days • Store management.
• Sales Promotion.
• Image Building.
• Consumer Buying Behavior
Project Title:A study of Sales Promotion & Market Survey of Electronic Consumer Durables
Key learnings:
• A Study of Sales Promotion & Market Survey of Electronic Consumer Durables at HIL.
149 Kiranraj Pandey PGDM Core Marketing Havells 60 Days - Conducted a Market Survey of 130 outlets at Tapkir galli & Pimpri Area.
- Done an Analysis of Survey results.
• Done a Market Storming with ECD Team.
Project Title:Understanding the HR Business Partner activities and suggestions for process improvement
158 Pamy Pde PGDM Core HR Housing.com 60 Days Key learnings:
Hiring Strategically, handling employees and understanding the business of the company
Project Title:Private vs Public insurance sector in India
Key learnings:
159 Pabitra Bakchi PGDM Core Finance IDBI Federal 60 Days Done the research on various insurance schemes and also compare them with public and private sectors based on their past performance
· Worked as a guide to let customer know about various schemes available for their future benefit
· Gave some suggestion by doing market survey that how they can retain their investors and increase their business
Project Title:Comparative analysis between insurance industry and financial services industry.
Key learnings:
160 Sk Jahir Abbas PGDM Core Finance IDBI Federal 60 Days Learn about Insurance and other financial services completely.
· Learn about how premium is calculated according sum assured of a policy.
· Learn about how benefit illustration is done in IDBI.
Project Title:comparative study of public and private insurance policy with reference to IDBI federal
Key learnings:
Learn about “Customer Service” of Insurance
Project Title: Understanding the different aspects with respect to financial investments
Key learnings:
Generating leads understanding different financial products
163 Debaditya Guha Majumder PGDM Core Marketing IDBI Federal 60 Days
products
Project Title:‘Comparative Analysis On Various Investment Avenues With Respect To Life Insurance’
Key learnings:
168 Suradeep Sarkar PGDM Core Marketing IDBI Federal 60 Days
Project Title:Performed all HR Functions and also implemented following HR Policies and Procedures
Key learnings:
- Performance Management System (fully supported online)
- PMS Excel Format and Draft
- Updated Job Descriptions for all positions
- Implemented Commitment to Correct (C2C) Policy
171 Mithlesh Dhar PGDM Core HR IMPHALS 60 Days - Client Relationship Management
- Handled View My Records (VMR), www.sanjeevhimachali.org and Ecliptic HR
- Created Standard Operating Procedures
- Employee Engagement Activities
- Analyzed Employee Productivity
- Helped in creating Daily Report Format on Website
- Created Management Information System on Web Portal
Project Title:To study the critical factors which can influence any product or service
Key learnings:
• Data Collection through Database & Random Interviews
• Prepared detailed daily reports of the team members
172 Tushar Soni PGDM Core Marketing IMRB 60 Days • Conducted primary research as well as secondary research
• Corporate Appointments & follow-ups
• Managed team & distribute projects accordingly
• Research on the Analyzing Critical Factors that can influence any product or services with reference to sim card
Project Title:To Study the Impact of Digital Marketing on Business and Analysis of the Reasons to “Go Digital”
Key learnings:
Project Title:HCPSpace growth among other healthcare professional portal through relevant content.
Key learnings:
175 Kartik Chauhan PGDM Core Marketing IQVIA 60 Days .Content creation including blogs, newsletters, job postings and surveys for a new social media platform called HCP Space.
• Optimization of the AI program for HCP Space for better article recommendation algorithm.
Project Title:‘Study of medical representatives’ material, common perception of doctors about MRs and analysis of factors that affect decision of
doctors for prescription of medicines’
Key learnings:
177 Nilesh Kumar Sinha PGDM Core Marketing IQVIA 60 Days · Primary data collection techniques.
· Learned about primary data preparation and alignment for research.
· Learned about different aspect of analysis in terms of qualitative and quantitative data.
· Learned to formulate and standardize report making according corporate standards.
Project Title:To drive sales of ITC master chef prawns at modern trade outlets and institutions
Key learnings:
Project Title:Implementing ITC range of Stationery Products in Institution through appropriate channels and also providing solutions for the
Customized Products.
Key learnings:
- Developing and Managing Various Channels like Dealer, Distributors, Gifting Partners, Direct Customers.
- Analyzing Latest Marketing trends and tracking competition activities and providing valuable inputs for fine tuning market activities.
179 Simrat Singh Sahni PGDM Core Marketing ITC Limited 60 Days - Created A corporate tracker with proper details of the company.
- Visited hundreds of corporates wherein got the inquiry of stationery products worth 1-1.5 Crores
- Converted order for Ultratech Cement for 3Lac pieces of Pen worth Rs.1860000.
- Converted order for Rupa Industries for 3Lac pieces of Pen worth Rs.1566000.
- Orders in Pipeline for several Companies like Lux, KEI, JSW Cement, Berger, Khadims, Dalmia Cement may more.
- Instrumental in resolving customer queries related with Customization, Services, Billing issues.
Project Title:To analyze the Modern Trade Operations and to maintain the Fill
Rate
Key learnings:
180 Rijuta Chatterjee PGDM Core Marketing ITC Limited 60 Days
Prepared detailed report on the Dropped Quantity of the Foods section
Learned about various categories of SKUs and its Fill Rate
Meeting with Horeca clients and Merchandiser
Project Title:Market Research in the HORECA (Institutional Sales) in Processed Meat Industry and Wet Market in B2B Profile
Key learnings:
181 Monolina Priyadarsini PGDM Core Marketing Japfa 60 Days - Managerial Implication on the Pricing Model of Whole Chicken and Its body parts
- Competitive Profile Matrix for Standalone Restaurants - Interacts and coordinates extensively with Purchase Manager & Owner of the
Restaurants
Project Title: Study of processed and organized chicken market
Key learnings:
182 Sakshi Jain PGDM Core Marketing Japfa 60 Days o Analyse different reports in respect of the assigned project.
o Comparison of the competitors in the market on the basis of their financials and business strategy.
o Approach with the distributor and retailers to find about their expectations and strategy.
Project Title:Study of organized, unorganized and profitability of chicken market.
Key learnings:
o Collected in-depth data of the assigned project
183 Mehul Ajmani PGDM Core Marketing Japfa 60 Days o Compared the organized and unorganized sector using their financials and business strategy.
o Arranged the collected data in financial formats and analyse the way to maximize the profitability for a particular segment.
o Approached with the distributor and retailers to find their strategies and expectations from a company.
186 Prakash Kumar PGDM Core Marketing Jubilant Motor Pvt Ltd - (Audi) 60 Days
Project Title:“A STUDY ON CONSUMER PREFERENCE TOWARDS PREMIUM APARTEMENTS AND BUSINESS DEVELOPMENT PROCESS AT
KALPATARU LTD.”
Key learnings:
187 Jaideep Kar PGDM Core Marketing Kalpataru 60 Days
Kumar Properties.
Key learnings:
192 Almaz Yusuf PGDM Core Finance Karvy 60 Days
Project Title:to study sales & promtional activities through distribution channel in b2b & b2c market for kashmiri productsin pune region
Key learnings:
204 Aman Kumar PGDM Core Marketing Kashmiri Products 60 Days Retained 200 plus retail shop and added 70 new restaurant
"BEHAVIOURIAL STUDY OF CHANNEL PARTNER AND ENHANCING THE SALE FOR KASHMIRI PRODUCTS"
- Distribution Management
206 Deepak Kumar PGDM Core Marketing Kashmiri Products 60 Days - Inventory Management
- Channel Sales Management
- Cutsomer Acquistion
"To Study About Distributor Channel and Retailers Attitude Towards Kashmiri Products in Pune Region"
- Channel Sales Activity
- Beat Plan
208 Rejuwan Ahmed Malik PGDM Core Marketing Kashmiri Products 60 Days - Personal selling
- Market and competitor analysis
- Sales and Product Promotion
- Visual Merchandising
"To study promotion and sales through various distribution channels in B2B & B2Ç market in Pune Region"
-Studied B2B and B2C distribution channel for Kashmiri products
- Added 60 new retailers and increased the HORECA market in Pune region.
210 Shashank Kumar PGDM Core Marketing Kashmiri Products 60 Days - Also added 20 inactive retailers & various store which were discontinued from a long time.
- Increased the channel network for the company from 120 to 180.
- Achieved sales of Rs. 1,65,000/-
- Resolve supply gaps & issues between distributors, suppliers & Retailers
"Market Expansion and Generating Awareness of Kashmiri products and Understanding the retailer’s attitude towards Kashmir
products in Pune."
- Analyzed market potential.
211 Subhash Chandra Sahu PGDM Core Marketing Kashmiri Products 60 Days
- Generated sales of Rs. 60,000 during the SIP period.
- Converted Leads to customers.
- Follow-up.
"RFM Analysis of Channel Partners for Kashmiri Products in Pune Region."
- Channel Formats and Distribution Process in Pune City.
212 Tufan Bera PGDM Core Marketing Kashmiri Products 60 Days - Promotional Activities to Endorse Sales in Rural Areas.
- Interaction With Every Type/Level of Customers.
- RFM Details of Channel Partners and Opportunity to Improve Sales.
To study about brand awareness for KEI products as compared to competitors brand in pune city
Objection Handling
213 Eshika PGDM Core Marketing KEI Industries 60 Days - Understanding Electric Market
- Market Analysis for KEI Home Cab Wires.
- Channel Sales
"Establishing KEI as profitable alternative than other brands"
- Objection Handling
214 Rinshi Singh PGDM Core Marketing KEI Industries 60 Days - Understanding Electric Market
- Market Analysis for KEI Home Cab Wires.
- Channel Sales
"Business development and market research for the company in the home wire segment"
- 150 retail outlets visited
215 Somnath Ghosh PGDM Core Marketing KEI Industries 60 Days - 83 counters activated
- Follow-ups
- Data collection and analysis
"Understanding Adult Learning Principles and Creating Learning Courses for the Employees of the Bank."
- Framed SOP (Standard of Performance) to improve analytical skills
- Prepared on Facilitator Guide Book
216 Utkarsha Mehta PGDM Core HR Kotak Mahindra Bank 60 Days
- Developed situational based case studies: Facilitated ease of learning to help employees to understand case studies
- Exposed to process summary: Got exposure to condense critical phrases in limited words
"STANDARDIZATION OF VM NORMS FOR ALL SPAR STORES WITH CREATION OF BRAND VISUAL GUIDELINES"
- Audited and checked quality adherence with reference to visual
merchandising of all 20 stores of spar hypermarkets across India.
- Collated VM data of all 20 SPAR stores that helped estimating budget and
gave more clarity during formulation of various marketing campaigns.
- Created a BRAND VISUAL GUIDELINE BOOK.
247 Snehasis Nandy PGDM Core Marketing Max Hypercity Market 60 Days - Got acquainted in details with the various elements of visual merchandising.
- Created dockets for seasonal campaign.
- Formulated a marketing campaign @ Bangalore store.
- Designed a fixture for beverages for the company.
- Standardized the visual merchandising norms for all 20 stores of SPAR
Hypermarkets.
"A study on dealers perception in choosing antivirus and competitive analysis of Max Secure Software on Kolkata
region"
- Did a research on 550 dealers of Kolkata market “Factors influencing in choosing an antivirus”.
248 Shovit Das PGDM Core Marketing Max secure 60 Days
- Promoted the product in Kolkata region as Max Secure Antivirus is new into the market.
- Lead generation for New acquisition and also suggested measures to retain the existing dealers.
- New dealer’s behavior and existing dealers’ attitude towards max secure and competitive analysis of Max Secure
“Business Research & Valuation of Speciality Restaurants”
- Analysed the Food Service Industry
249 Mainak Saha PGDM Core Finance Maxim Research 60 Days
- Financial Modelling and future projections
- Blended Valuation
"Impact of Revenue Growth of Shree Cement on its Profitability"
- Coordinated with banking staff for issuance of bank guarantee and opening of Capex LC in favor of suppliers.
- Assessment of working capital needs of company and preparation of projections.
250 Naman Soni PGDM Core Finance Shree Cement ltd 60 Days
- Analysed financial ratios of the company.
- Computation of employees retirement benefits payable amount and investment of idle funds.
- Learned about financial prospects of company
“Analyzing Effectiveness of Product Mix Strategy for increasing Market share”
- Lead Generation
- Manage Channel Conflict
251 Taher Abbas Badawala PGDM Core Marketing Mystair hygenie 60 Days - In Store Operations
- Designing of Promotional Strategy
- Relationship Management
- Negotiation Skills
"Fundamental and Technical analysis of stock with reference to Banks"
252 Akash Kumar PGDM Core Marketing Mystair hygenie 60 Days - Analyzed fundamental and technical of stock with reference to bank through traders nest application of karvy
- Learned how to open demat account of clients and formalities required in it
"Assessing the Market Potential of Kansai Nerolac Paints at Guwahati with special reference to Emulsion range"
- the effectiveness of services promotional schemes.
253 Bhogendra Nayak PGDM Core Marketing Nerolac Paints 60 Days
- irregular and adequate supply of shades hampers the sales of Nerolac Paints
- found out the probable dealers for Kansai Nerolac Paints products
“Assessing the Market Potential of Kansai Nerolac Paints at Guwahati with special reference to Emulsion Range.”
- Identified the market position of KANSAI NEROLAC PAINTS in Guwahati city.
- Tried to find out steps via which the dealer network can be broadened by understanding dealers needs and requirements.
254 Subham Agarwal PGDM Core Marketing Nerolac Paints 60 Days
- Promotional schemes given to dealers and find scope for improvements to make it more lucrative
- Arrived at a solution by which the market share of KANSAI NEROLAC in Guwahati can be increased.
- Created six new dealers for increase the business.
"To study the scope of Wealth Advisory Business Model"
- Consumer Behavior
- How mutual funds work
- Ups and Downs of the market
- Tele calling
255 Aditi Agnihotri PGDM Core Marketing NJ Investment 60 Days - Pension plan and fixed deposits
- Recruitment of partners
- Generating leads
- How to close the deal
- Systematic Investment Planning
"Trend in market size of mutual fund industry over last 3 year and shares of individual fund houses"
- Awarness of Mutual Funds
261 Pinki Rai PGDM Core Finance NJ Investment 60 Days
- Different types of assets class which we can invest
- Process of financial planing
“Understanding investor behaviour for investment in Mutual Fund vs Directly in Equities”
- Learned about mutual fund
262 Plabita Borpatra Gohain PGDM Core Finance NJ Investment 60 Days - Understanding of market potential related to mutual funds
- Recruitment of 5 advisors for mutual fund selling
- Worked as a team
"INVESTMENT AVENUES AND FINANCIAL PLANNING IN MUTUAL FUND"
- Mutual Fund business
- Investment Planning
263 Poulami Mukherjee PGDM Core Finance NJ Investment 60 Days - AMFI rules
- Investment criteria
- Investing pattern of different people
- Comparison of different financial products
"PERCEPTION OF INVESTORS TOWARDS ONLINE PURCHASE OF MUTUAL
FUND."
- Ability to understand clients’ needs and explain about NJ products.
- Financial Planning
- Evaluate leads from lead databases and taking follow up with clients on daily basis.
264 Sagar Tirlangi PGDM Core Finance NJ Investment 60 Days - Met with prospective clients and business owners in their offices.
- Answered client’s inquiries concerning about E-wealth and Business opportunity with NJ.
- Maintained the records of the E-WEALTH accounts and client’s details For future references.
- Analyses client’s behavior of different leads in Pune location.
- Make outbound calls to NJ client base for review.
"Financial Planning Using Mutual Funds & Goal Setting – Portfolio Management"
- Study of Different Investment avenues.
265 Saurabh Jain PGDM Core Finance NJ Investment 60 Days - Investor behavior, needs & preferences.
- Recruitment of advisors for distribution of investment products.
- 400+ calls, 60+ potential leads, 5 conversions and 12+ strong follow up.
"Trend Analysis of Mutual Funds and its Breakups in Last Three Years."
- Various aspects of Mutual fund
- Creating E-wealth A/c
266 Somali Dev Sharma PGDM Core Finance NJ Investment 60 Days
- Perceptions of people in mutual funds
- Trends of mutual fund in last three years
- Gather knowledge about Top 10 trending Mutual fund in Industry
"How technology creates disturbance in ‘E-Wealth Account’"
- Study on how B2B channels work in financial market
267 Srushti Ramesh Satpute PGDM Core Finance NJ Investment 60 Days
- Analyzed, Paytm entry and threat to NJ Wealth
- Study Advisor’s perception towards online investment
"Comparative analysis of Physical and Online investment in Mutual Fund"
268 Yuraj Upadhyay PGDM Core Finance NJ Investment 60 Days - Achieved target of opening more 120 E-wealth Account.
- Comparative analysis of physical and online investment in mutual fund.
"Working capital management and comparative analysis of Nord Drivesystem pvt. Ltd"
- Insurance Regulatory and Development Authority training and certification (IC 38 Life Insurance)
- Got training on products of the company along with client prospecting and conversion through direct appointments
269 Aishwarya Behera PGDM Core Finance NordDrive System 60 Days
accompanied by seniors
- Generated HNI leads out of which business was generated for Rs.25,000
- Conducted market survey through online and offline questionnaires and data collection
"Impact of Budgeting and costing in Business Planning"
- Worked through different transactions of SAP to maintain trial balance, ledger and journal entries.
270 Subham Padhy PGDM Core Finance NordDrive System 60 Days - End to end process of selling gear box to industrial customers
- Learned how Cash Flow Management is done ensuring reduction of idle funds and keeping a track on liquidity.
Post
"HR practices in public sector"
- Completed research to find factors which leads the inclination towards public sector
- Gained exposure of different verticals of HR. Understood how to deal with different associations
271 Suwarna Raman PGDM Core HR ONGC 60 Days - Validated CSR project report and suggested changes in procedure of confirming the proposals
- Suggested changes in Training program and Schedule
- Got Exposure of Industrial Engineering department’s impact on organization
“A study of inventory and stock management in retail operation with reference to Pantaloons Pune – By implementing 5 S and
Poka Yoke.”
- Analyzed the overall warehouse management.
278 Prema Patra PGDM Core Marketing Pantaloons 60 Days
- Understood the nature of Retail Business, Different Departments, Product Categories.
- Identified Retail Store Format, Store Size and Store Sales.
- Understood the conversion rate, ticket size, basket size, MTD, YTD, Sale through Rate etc
“Factors influencing the customer purchase from pantaloons store at S.G.S Mall”
- Understood the overall warehouse management.
279 Rahul A Roy PGDM Core Marketing Pantaloons 60 Days - The nature of Retail Business, Departments, Category & Retail Mix.
- Identifying Retail Store Format, Store Size, Store Sales, Retail History.
- Retail KPI’s Walk-in, Conversion, Ticket Size, Basket Size, MTD, YTD, Sales per Square Feet etc.
"Analyzing factors responsible for customer choosing a particular store to shop for apparels"
- Learned Sales forecasting, Visual merchandising & KPI’s in retail
- Understood HRM & culture in retail store
280 Sonali Arunrao Deulkar PGDM Core Marketing Pantaloons 60 Days
- Analyzed store merchandise mix and service mix of store
- Understood store layout, signage and marketing strategies
- Collected and Analyzed feedback of 70+ customers on Floor
“To Determine Consumer Buying Behaviour time of sale & Retail Store Operations.”
- Understanding the ways that retailers use marketing tools and techniques to interact with their customer.
281 Sounak Nandy PGDM Core Marketing Pantaloons 60 Days - Understanding the impact of retail store design & layout on customers mind.
- Role of FDI in Indian retail sector.
- 80 units sold and received appreciation for Revenue generation of ₹ 200000
“A study of inventory and stock management in retail operation with reference to Pantaloons Pune – By implementing 5 S and
Poka Yoke.”
- Analyzed the overall warehouse management.
282 Suparna Dey PGDM Core Marketing Pantaloons 60 Days
- Understood the nature of Retail Business, Different Departments, Product Categories.
- Identified Retail Store Format, Store Size and Store Sales.
- Understood the conversion rate, ticket size, basket size, MTD, YTD, Sale through Rate etc
"A study on effectiveness of customer loyalty program"
- Made 7KYBC, Increase the sales in Kids Section (Kids department is awarded as an employee of month)
283 Swarna PGDM Core Marketing Pantaloons 60 Days - Cross selling - Pitching customer to increase their basket and ticket size
- Billing (exchange of product, vouchers redeem)
"Market Expansion of Pride of Cows’ milk in Pune and study the consumer buying factors towards Premium Milk Brand"
- Analyzed consumer buying behavior and consumption pattern
288 Payel Banerjee PGDM Core Marketing Parag Milk 60 Days
- Increased demand for the product by converting 242 customers to subscribe the product
- Increased sales by customer win-back and references
“Creating Brand awareness in Pune Market”
- Improvised on selling & negotiation, customer attraction / attention skills on daily basis.
- Helped understanding consumer behavior.
289 Saruf Alli Khan PGDM Core Marketing Parag Milk 60 Days
- Co-ordination among seller team.
- Enhanced Convincing Skill.
- Direct conversation with customers helped in building negotiation skill.
"Creating awareness and promotion of Pride Of Cows"
- Customer acquisition through various activities
290 Susmita Biswas PGDM Core Marketing Parag Milk 60 Days - Taking feedback from Existing customers
- Cold calling
- Leads generation through pre-selling
“Factor Influence Consumer Behavior Usage through PAYTM MALL Application”
- Approaching and convincing customers
- Team work
- Approaching and convincing customers
- Negotiation skills
291 Kanchi Jain PGDM Core Marketing Paytm Mall 60 Days
- Convincing skill
- Enrolled Service Provider
- Field Research
- Business Development
- Understanding customers awareness about IT sector.
“Factors influencing Customer buying behavior towards Paytm Mall”
- Generated leads of 100 potential business for On drive process for the Paytm Mall in Pune Region
292 Priyanshu Sachan PGDM Core Marketing Paytm Mall 60 Days - Succeeded in achieving Gross Merchandise Value drive of Rs 90 lakhs approx. on electronic goods
- Conducted research among 100 customers on analyzing factors which influence Customer Buying Behavior towards Paytm Mall Services”
"Analysis of Digital Marketing Strategies along with brand management and effectiveness of online marketing"
- SEO:
• On Page,Off Page,Off Page Submission
- Google Ads:
• Strategic Planning,Keyword Planner,Ad Set,Ad Copies
296 Kuwali Das PGDM Core Marketing PIBM EduTech 60 Days
- Google Analytics-
• Metric Analysis,Segmentation,Traffic Analysis,Manual Reporting
- Social Media:
• Organic Campaign Designing,Copy-writing,Managing multiple Social Media,Channels Reporting
- Created a Blog on Ovarian Cancer
"Inventory management in the manufacturing plant of corrugated boxes"
- Various promotional activities
297 Kritika Jain PGDM Core Marketing Project will be given by Bibhas Sir 60 Days - Generating leads
- Converting customers
- Follow up
“Study market potential and retailer's perception towards paytm mall in Pune city"
- Studied how convenience of Online Paytm Market changed the market dynamic
298 Pratibha Sendre PGDM Core Marketing Project will be given by Bibhas Sir 60 Days - Understood the functioning of Paytm Mall offline services
- Learned to deal with different types of custom
- Got to known about all the offers that avail in Paytm Mall that time
"HR Functions: Training and Development Programs"
- Training Need Analysis
- Prepared Training Budget
299 Apurva Sinha PGDM Core HR Quatrro 60 Days - Developed Training Module
- Suggested Employability Programs
- Prepared Advertising Templates
327 Ashish Kumar Agarwal PGDM Core Marketing Hero cycles 60 Days
BTL
-tracking and creating report of PAN india sub dealer meets
328 Ayush Kaushik PGDM Core Marketing Hero cycles 60 Days
-meeting with director SIAM for 2020 AUTO Expo
-interaction with agency, mktg and sales team for execution of man power led activity at dealer ponts in south and west
“Study on Online Training Industry and Digital Marketing Strategies of Major Companies”
- Analyzed the Digital Marketing strategies applied by the major online training companies
329 Chenogi H Kent PGDM Core Marketing PIBM Edutech 60 Days - Analysis of Content Marketing of online training companies
- Analyzed the marketing strategies of online training companies
- Secondary Research on more than 30 Companies with different sectors
Analysis of ROI for Hero Cycles in their new Sprint Store concept
- Analysis of ROI for Company and Dealers
- Market analysis on sales
- Finding gap (Gap in Sales of E-Bike)
- Finding Solution of Gap (Change in Sales Forecasting- Include sale E-bike in every Sprint Store)
330 Kaushal Sahu PGDM Core Marketing Hero cycles 60 Days
- Outcome (Result is showed as per forecast of next Quarter)
- Works In NPD for E-Bike Segment
- Done research for Consumer Behaviour on New Product
- Find result through research via conjoint analysis
- Find the targeted Cutomer via STP for NPD
"Analysis Roll out on sprint store"
- Done market research on the basis of competition, population, etc
331 Rounak Mittal PGDM Core Marketing Hero cycles 60 Days
- Handeled Delears
- Interation with the customers in the sprint store
Analysis on new product development
• Competitor analysis of Bicycle accessories companies in India and abroad
332 Vimalkumar Savaliya PGDM Core Marketing Hero cycles 60 Days • Designed and built a bicycle accessories product portfolio and stock keeping unit for company
• Organized dealer meets in Delhi and Gurgaon
• Analysis of supply chain for accessories (Import duty, GST, FOB rate, Shipping charge, warehouse cost etc.) ₹
"Impact on Buying Behaviour on Location & Visual Merchandising"
- Buying behaviour of customers during EOSS
333 Nishkala Shivakale PGDM Core Marketing UCB 60 Days
- Learnd KPI of the retail operations management
- Daily operations of retail store
GST and Logistics in Ultratech cement
• Project on GST ITC and treatment of the expenses
334 Himanshu Raj PGDM Core Finance Ultra Tech Cement 60 Days • Prepared a complete list of Expenses in Office
• Entire Logistics process of Company
• How to select right transporter for supplying of cement
"Market Expansion and Generating Awareness of UNO Minda 4W Batteries in Pune. Channel Identification 4W of batteries."
335 Debojit Bhattacharjee PGDM Core Marketing Uno Minda 60 Days - Visited 130+ stores and converted 30+ stores
- Conducted research on “Competitor Analysis”
"Purchasing behaviour of the suppliers with the company when it comes to launch a new product"
336 Jaichandra Sengupta PGDM Core Marketing Uno Minda 60 Days Visited 130+ stores and converted 30+ stores
- Conducted research on “Competitor Analysis”
"Channel identification of 4wheeler and industrial batteries"
- Visited 402 stores in Lucknow, Malihabad and Barabanki for research
- Understanding consumer behavior regarding the product
337 Shiva Gupta PGDM Core Marketing Uno Minda 60 Days - Understanding of Competitors share in the market
- Strategies to be adopted to increase the sale of the product
- Generated 4 leads in 4 wheeler batteries
- Contributed to the Business development of the company
“Channel Identification of 4wheeler Batteries and Industrial Batteries”
- Studied market potential and identify the channels for Minda batteries in Kolkata city
+H325.
338 Soumya Banerjee PGDM Core Marketing Uno Minda 60 Days
- Understand retailer perception and use pushing strategy in purchase of Minda brand batteries in market.
- Objection handling and Negotiated with clients for sales purpose
- Done meta-analysis on different battery brands based on schemes, offers, percentage ratio with clients and organizational policies.
"Purchasing behaviour of the suppliers with the company when it comes to launch a new product"
339 Shubham Rana PGDM Core Marketing Uno Minda 60 Days Visited 130+ stores and converted 30+ stores
- Conducted research on “Competitor Analysis”
"Website Content Development and Design Suggestions. and Exploring other means to increase the digital presence"
- Prepared Marketing communication collaterals including PPT, Posters, which is being used as an attachment for CSR activities
- Blog Writing
353 Prashant Kumar PGDM Core Marketing Yes Foundation 60 Days - Designed Newsletter for the organization which is being used now regularly
- Social Media marketing for the organizationn in Facebook, LinkedIn, Instagram etc.
- Organized some events inside the organization