Outline The Goals For Your Website Project Report
Outline The Goals For Your Website Project Report
Before you begin writing, it’s critical to define the goals for your website project
report. Are you looking to use this report as a weekly update on the website project,
or are you using it to show investors how their funds are being used? Are you focused
on the schedule in this report, or do you want it to also include sample designs of the
website? Be sure to clearly outline your goals for yourself and your audience.
A website design report example for a small business that is launching its first website
may include updates on how the project is going to inform the company’s senior
leadership team of the progress. Its main goals may be to show whether or not the
project is on schedule and how much of the allocated budget has been used.
Executive summary: Summarize the report in a few sentences. This helps the
readers to understand the gist of the content without taking up too much of their time.
Be sure to write this summary last, after the report has been written.
Goals of the website project: State the goals of your website. What is your business
hoping to achieve with this project? Are you going to use it for e-commerce, or are you
using it to reach a new target audience?
Key performance indicators: How will you measure the success of the project?
Does it need to come in on schedule and on budget? Does it need to appeal to a
specific target audience? Does it need to have certain functionality, like a shopping
cart?
Scope: Outline the scope of your website project. What do you need to complete?
This will include content strategy, marketing strategy, web copy, SEO, web design and
web development.
Schedule: Break out the key milestones you need to achieve to ensure the project is
completed by the desired end date. When do you need to have final copy and design,
and how many weeks will it take in development? Be sure to consider tasks that can
be completed in tandem versus those that need to be completed consecutively. For
example, the web copy can be written while the design is being formulated, but the
development can’t happen until the design and copy are complete. Be sure to build in
a few weeks of buffer time in case the project gets delayed.
Budget: How much will the project cost, and how much have you spent on the project
already? Break out the cost in terms of types of expenses. How much do you need to
pay your freelance copywriter and freelance designers, and what are your hosting
expenses?
Resources: Who will be completing the tasks you’ve outlined in the scope? Will you
need to hire outside resources to complete the project, or do you have in-house
employees who can build a website for your company? Do you need to purchase any
specific software? Have you already bought a domain name?
Keep your report short and succinct. Remember that your stakeholders may not
have time to read each page in detail, so summarize the key points in your
introduction. Avoid using dense paragraphs and use bullet points where possible to
make it easier to skim.