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The document defines content as information and experiences directed toward an end user or audience that can be delivered through various media such as the internet, television, books, and live events. Technological developments have made it possible for content to be instantly distributed from any location to a global audience through platforms like YouTube. While content was traditionally edited by publishers and authors, new technologies allow anyone to generate and share primary source content.

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22 views

New One

The document defines content as information and experiences directed toward an end user or audience that can be delivered through various media such as the internet, television, books, and live events. Technological developments have made it possible for content to be instantly distributed from any location to a global audience through platforms like YouTube. While content was traditionally edited by publishers and authors, new technologies allow anyone to generate and share primary source content.

Uploaded by

varun
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Content (media)

From Wikipedia, the free encyclopedia


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In publishing, art, and communication, content is the information and experiences that are
directed toward an end-user or audience.[1] Content is "something that is to be expressed through
some medium, as speech, writing or any of various arts".[2] Content can be delivered via many
different media including the Internet, cinema, television, radio, smartphones, audio CDs, books,
e-books, magazines, and live events, such as speeches, conferences, and stage performances.

Contents

 1Content value
 2Technological effects on content
 3Criticism
 4See also
 5References

Content value[edit]
Content itself is what the user derives value from. Thus, "content" can refer to the information
provided through the medium, the way in which the information was presented, as well as the
added features included in the medium in which that information was delivered. The medium,
however, provides little to no value to the end-user without the information and experiences that
make up the content. Communication theory philosopher Marshall McLuhan famously coined the
phrase, "The medium is the message."[3] In the case of content, the channel through which
information is delivered, the "medium", affects how the end user perceives content, the
"message".
The author, producer, or publisher of an original source of information or experiences may or
may not be directly responsible for the entire value that they attain as content in a specific
context. For example, part of an original article (such as a headline from a news story) may be
rendered on another web page displaying the results of a user's search engine query grouped
with headlines from other news publications and related advertisements. The value that the
original headline has in this group of query results from the search engine as a medium may be
very different from the value that it had as message content in its original article.
Content also leads to influencing other people in creating their own content, sometimes in a way
that the original author did not or could not plan or imagine. This feature, adding the option
of user innovation in a medium, means that users can develop their own content from existing
content.

Technological effects on content[edit]


Traditionally, content was edited and tailored to the public through news editors, authors, and
other kinds of content creators. However, not all information content requires creative authoring
or editing. Through recent technological developments, truth is found in philosopher Marshall
McLuhan's idea of a global village; new technologies allow for instantaneous movement of
information from every corner to every point at the same time[4] has caused the globe to be
contracted into a village by electric technology,[5] such as smartphones and automated sensors.
These new technologies can record events anywhere for publishing and converting in order to
potentially reach a global audience through various internet channels such as YouTube. Such
recorded or transmitted information and visuals can be referred to as content. Content is no
longer a product of only reputable sources; new technology has made primary sources of content
more readily available to all. For example, a video of a politician giving a speech compared to an
article written by a reporter who witnessed the speech.
Media production and delivery technology may potentially enhance the value of content by
formatting, filtering, and combining original sources of content for new audiences with new
contexts. The greatest value for a given source of content for a specific audience is often found
through such electronic reworking of content as dynamic and real-time as the trends that fuel its
interest. Less emphasis on value from content stored for possible use in its original form, and
more emphasis on rapid re-purposing, reuse, and redeployment has led many publishers and
media producers to view their primary function less as originators and more as transformers of
content. Thus, one finds out that institutions, that used to focus on publishing printed materials,
are now publishing both databases and software to combine content from various sources for a
wider variety of audiences.

Criticism[edit]
While the marketing and media world have broadly accepted the term "content", some writers
complain about it's inherent vulnerability towards misinterpretation.[6] Others assert that the term
devalues the work of authors or sets up a false analogy of information as material objects which
biases any discussion using the word,[7][8] and still others argue that it overemphasizes the work of
authors.[9]

See also[edit]
 Advertising
 Authoring
 Content adaptation
 Content designer
 Content farm
 Content format
 Content management
 Content management system
 Content writing services
 Enterprise content management
 Free content
 Geotargeting
 Media transparency
 Open content
 User-generated content
 Web content management system
 Digital Marketing

References[edit]
1. ^ Odden, Lee (2013), "What is Content? Learn from 40+ Definitions" Archived 2014-02-25 at
the Wayback Machine, TopRank Online Marketing Blog, Retrieved 2014-02-20
2. ^ "the definition of content". Dictionary.com. Archived from the original on 8 March 2016.
Retrieved 3 May 2018.
3. ^ McLuhan, Understanding Media: The Extensions of Man (MIT Press, 1964, 1994) p. 7.
4. ^ McLuhan, Marshall. Letters of Marshall McLuhan. (Oxford University Press, 1987) p254.
5. ^ McLuhan, Marshall. Understanding Media. (Gingko Press, 1964, 2003) p6.
6. ^ Bowie, Adam (2009-11-22). "You See - This Is Why I Hate The Word "Content"".
adambowie.com. Archived from the original on 2013-05-09. Retrieved 2012-02-18.
7. ^ "Words to Avoid (or Use with Care) Because They Are Loaded or Confusing - GNU Project -
Free Software Foundation (FSF)". Gnu.org. 2012-01-31. Archived from the original on 2013-06-
03. Retrieved 2012-02-18.
8. ^ "Jonathan Salem Baskin's Dim Bulb: I Hate the Word "Content"". Dimbulb.net. 2010-05-10.
Archived from the original on 2011-05-10. Retrieved 2012-02-18.
9. ^ "Why I hate the word Content - Because you meant to say product. - the little bits of BIG
pictures - Site Home - MSDN Blogs". Blogs.msdn.com. 2007-11-18. Archived from the original on

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