Market Leader Advanced Unit 11: NEW BUSINESS

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1. amicable (adj.) done or achieved in a polite or friendly 20. initiative (n.) / a new plan for dealing with a particular
/ˈæmɪkəbl/ way and without arguing ɪˈnɪʃətɪv/ problem or for achieving a particular
purpose
2. at a (single) with a single immediate action
stroke, at one 21. mob a large crowd of people, especially one that
stroke (idiom) is disorderly and intent on causing trouble or
violence.
3. beset (v.) /bɪ (usually passive; formal) to affect
ˈset/ somebody/something in an unpleasant or 22. niche (n.) an opportunity to sell a particular product to
harmful way /niːʃ/ a particular group of people; a specialized
segment of the market for a particular kind
4. be the making to make somebody become a better or
of product or service
of somebody more successful person
(idiom) 23. notorious well known for being bad
(adj.) /nəʊ
5. bottleneck (n) a situation that causes delay in a process or
ˈtɔːriəs/
system.
24. one-trick a person or business that is only good at
6. bounce back to become healthy, successful or confident
pony (n.) / doing one thing; opposite of all-rounder/jack
(phrasal verb) again after being ill/sick or having
ˌwʌn trɪk of all trades
difficulties
ˈpəʊni/
7. cock-up (n.) / something done badly or inefficiently
25. outstanding (of payment, work, problems, etc.) not yet
ˈkɒk ʌp/ (Br.E;
(adj.) /aʊt paid, done, solved, etc.
inf.)
ˈstændɪŋ/
8. delegate (v.) / to give part of your work, power or
26. overdue coming later than expected or needed;
ˈdelɪɡeɪt/ authority to somebody in a lower position
unpaid when owed
than you
27. Over-the- referring to drugs sold without a prescription
9. differentiation the act of recognizing or showing that two
counter (OTC)
(n.) /ˌdɪfəˌrenʃi things/products are not the same
ˈeɪʃn/ 28. perseverance the quality of continuing to try to achieve a
(n.) /ˌpɜːsɪ particular aim despite difficulties
10. dispel (v.) /dɪ to make something, especially a feeling or
ˈvɪərəns/
ˈspel/ belief, go away or disappear
29. persistent refusing to give up
11. draw on to use a supply of something that is
(phrasal verb) available to you 30. pros and cons the advantages and disadvantages of
something
12. elevator pitch talk used by a person trying to sell
(n.) /ˈelɪveɪtə(r) things/an idea to a potential 31. rectify (v.) / to put right something that is wrong
/pɪtʃ/ customer/investor (in one or two minutes) ˈrektɪfaɪ/
13. empathise (v.) / to understand another person's feelings and 32. seed capital money to start a new business, project, etc
ˈempəθaɪz/ experiences, especially because you have (n.) /ˈsiːd
been in a similar situation ˈkæpɪtl/
14. fluctuation an irregular rising and falling in number or 33. Self- the process by which a person controls their
amount; a variation. determination own life.
15. gauge (v.) / to make a judgement about something, 34. self-starter a person who is able to work on their own
ɡeɪdʒ/ especially people's feelings or attitudes (n.) /ˌself and make their own decisions without
ˈstɑːtə(r)/ needing anyone to tell them what to do
16. grasp (n.) / a person's understanding of a subject or of
ɡræsp/ difficult facts 35. setback (n.) something that interferes with progress; a
disappointment, unexpected loss or defeat
17. hawk (v.) /hɔːk/ to try to sell things by going from place to
place asking people to buy them 36. when the when conditions or progress become
going gets difficult (strong and determined people work
18. hurdle (n.) / a problem or difficulty that must be solved
tough, the even harder to succeed)
ˈhɜːdl/ or dealt with before you can achieve
tough get
something; obstacle
going.
19. ill-fitting (adj.) not the right size or shape
/ˌɪl ˈfɪtɪŋ/
37. withhold (v.) /wɪðˈhəʊld/ to refuse to give something to somebody