Dr. Subrat Sarangi Email: Subrat - Sarangi@micamail - in
Dr. Subrat Sarangi Email: Subrat - Sarangi@micamail - in
x
x x Linear
x x
x x Trend
x x
x x x
x
x
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Sales
x xx x x
x
x
Average
x x x x x x
x x x x x x
x x x
x xxxxx
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1 2 3 4
Year
Demand Forecasting
Executive Delphi
Opinion Method Simple Moving Simple Trend Analysis
Average Exponential
Smoothing
Past
Analogy Holt’s Double Winters’s Triple
Exponential Exponential
Smoothing Smoothing
Forecast by Linear
Regression
Analysis
The simple moving average model assumes an average is a
good estimator of future behavior - when demand for product
is stable and there is no seasonality
The formula for the simple moving average is:
Actual
6 Week
3 Week
Ft = w 1 A t -1 + w 2 A t - 2 + w 3 A t -3 + ...+ w n A t - n
n
wt = weight given to time period “t”
occurrence (weights must add to one) w
i=1
i =1
Question: Given the weekly demand and weights, what is
the forecast for the 4th period or Week 4?
F4 = 0.5(720)+0.3(678)+0.2(650)=693.4
Question: Given the weekly demand information and
weights, what is the weighted moving average forecast
of the 5th period or week?
F5 = (0.1)(775)+(0.2)(680)+(0.7)(655)= 672
Premise: The most recent observations might have
the highest predictive value
Therefore, we should give more weight to the more
recent time periods when forecasting
The reason for calling exponential smoothing is
because each period is decreased by (1-α)
If α = 0.05,
◦ Most recent weight: α(1- α)^0 = 0.05
◦ 1 time period older: α(1- α)^1 = 0.0475
◦ 2 time period older: α(1- α)^2 = 0.0451
Benefits:
◦ Accuracy is high
◦ Formulation is easy
Ft = Ft-1 + a(At-1 - Ft-1)
Where :
Ft Forcast va lue for the coming t time period
Ft - 1 Forecast value in 1 past time period
At - 1 Actual occurance in the past t tim e period
a Alpha smoothing constant
Alpha determines the level of smoothing and the reaction to the differences to
actual and forecast values. If the product has a standard demand, the alpha
value is smaller
15-19
Answer: The respective alphas columns denote the forecast values. Note
that you can only forecast one time period into the future.
Week Sales
1 150
2 157
3 162
4 166
5 177