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Taller de Comprensión de Lectura".

This document provides guidance for a reading comprehension workshop on technical terms in English related to supply and demand. It includes a matching exercise to define key terms like supply, demand, and price. It also lists factors that determine demand and asks students to identify true or false statements. Finally, it provides a glossary of 20 supply and demand related words and asks students to write a short summary of the topic.

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Ediita Lengua Ballestas
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197 views4 pages

Taller de Comprensión de Lectura".

This document provides guidance for a reading comprehension workshop on technical terms in English related to supply and demand. It includes a matching exercise to define key terms like supply, demand, and price. It also lists factors that determine demand and asks students to identify true or false statements. Finally, it provides a glossary of 20 supply and demand related words and asks students to write a short summary of the topic.

Uploaded by

Ediita Lengua Ballestas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Evidencia

Taller de comprensión de lectura”.


DESCRIPCION DE LA EVIDENCIA SOLICITADA
Desarrollar un taller de comprensión lectora sobre términos técnicos en
idioma inglés, referente a oferta y demanda.
ORIENTACIÓN
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste.
1. Match the Word with the corresponding meaning:

a. SUPPLY ___c___ EXPANSIVE


b. Demand ____b__ DESIRE TO BUY ANY PRODUCT
c. High price _____d_ ALL PEOPLE
d. Mass Market ____e___ THE LIFETIME OF GOODS AND
SERVICES
e. Life Cycle ____a____ DISPOSITION TO OFFER
PRODUCTS

2. According to the text, mention the things people take into account to
determine the demand.
To determine demand, people take into account the following aspects:
1. Tastes or preferences
2. Number of consumers
3. Income
4. Consumer expectations
5. Price of related goods

3. Write F for false or T for true


a. Production cost depends on Technology F ( ) V (x )
b. As greater the expectations are, the lower will be the offer from the
companies. F ( ) V(x)
c. One of the four Ps of marketing mix is Package F ( ) V ( x)
d. Price is the amount a customer pays for the product F ( ) V (x )
e. Planning is to transform and develop marketing objectives to marketing
strategies F ( ) V (x)
4. Answer the following questions.

a. What is Benchmarking?

Benchmarking is the procedure of determining who the best one is. It is


an amount of the quality of company’s products, policies, programs,
tactics, etc., and their contrast with standard measurements, or similar
amounts of others.

b. What is the process of Benchmarking?

1. Planning
2. Analysis
3. Integration
4. Action

c. Number the aspects to be taken into account in Benchmarking:

1. Product
2. Price
3. Sales systems
4. Payment systems
5. Advertising
6. Promotion
7. Location
8. Organization
9. Planimetry

5. Write the vocabulary (20 words) from the reading, and make a
Glossary: Organize the words in alphabetic order and write the
meaning of each word.

1. Advertising: Es una forma de comunicación utilizada para


alentar o persuadir a una audiencia para que continúe o tome
alguna acción nueva.
2. Benchmarking : Benchmarking consists in taking "comparators"
or benchmarks to those products, services and work processes
that belong to organizations that demonstrate best practices in the
area of interest, with the purpose of transferring knowledge of
best practices and their application.
3. Consumer expectations: refers to the perceived value or
benefits that the customers seek when purchasing a good or
availing a service. ... Once established, these expectations can
hold significant influence in decision-making processes and can
be very hard to change.
4. Demand: in economics is the quantity of goods and services
bought at various prices during a period of time. It's the key driver
of economic growth.
5. Economy: the state of a country or region in terms of the
production and consumption of goods and services and the
supply of money.
6. Feature: a distinctive attribute or aspect of something
7. Geographic: based on or derived from the physical features of an
area
8. Higher : the more advanced of the two main levels of the Scottish
Certificate of Education
9. Income: money received, especially on a regular basis, for work
or through investments.
10. Location : a particular place or position.
11. Marketing: the action or business of promoting and selling
products or services, including market research and advertising.
12. Negotiation: discussion aimed at reaching an agreement.
13. Organization: an organized group of people with a particular
purpose, such as a business or government department.
14. Price: the amount of money expected, required, or given in
payment for something
15. Returns: come or go back to a place or person.
16. Servicies: the action of helping or doing work for someone.
17. Transport: take or carry (people or goods) from one place to
another by means of a vehicle, aircraft, or ship.
18. Variables: ot consistent or having a fixed pattern; liable to
change.
6. Write a ten lines text that summarizes the topic of the activity.

the term demand refers to the quantity of goods or services that are
requested or desired in a given market of an economy at a specific
price. Offer refers to the quantity of goods, products or services
offered in a market under certain conditions.
he marketing mix is a strategy analysis of internal aspects and
commonly developed by companies. Four main business variables
are taken into account: product, price, distribution and promotion.

Realizado por : Edita Lengua Ballestas

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