Production Process
Production Process
The process of creating an artwork does not necessarily follow a linear prigression.
(1) Preproduction = the artist always begins with an idea that he wants to express or communicate with
his audience. It may not necessarily be fully formulated, and so some form of exposure, research, and
other approaches may be explored to get the idea long before actually making the artwork.
(2)Production = artists however, birth their ideas when material manipulation is already underway. The
execution of the art may take a variety of forms such as painting, sculpture, tapestry, photograph, mm, a
routine (dance), or a track or composition (music).
(3)Postproduction = once an artwork is finished, it will then be decided on how it will be circulated not
only in the art world, but the many publics.
seen
heard
touched
experienced
Often, it enters into a new Sphere, inside the domain of museums, galleries, performance halls,
theaters, and other art spaces where interaction can take place.
Take note, however, that approval, enjoyment, or pleasure are not the sole reactions that an artist
intends for his work. Sometimes, it is repulsion, contempt, or even grief, which the artist hopes for.
Medium = is one of the aspects of art that directly correlates with its composition and presumed finality
of the artwork. Mode of expression in which the concept, idea, or message is conveyed.
It may be:
concrete or tangible= concrete works, the objects phisically manifest themselves for a prolonged
or lasting period. Examples: paintings, sculptures, monuments, and structures.
ephemeral or transient= it is durational. Example: track(recording sound), a film, or a
performance.
Technique of the artwork shows the level of familiarity with the medium being manipulated. It alludes to
the necessity of additional tools or implements (e.g hammer and chisel may come in handy for
sculptors), or consideration of time (e9: behavior of different kinds of paint especially in drying time
requirements), and th specificity of the site of creation (e.g., indoor or outdoor production
requirements).
ln Anna Cline’s The Evolving Role of the Exhibition and Its Impact on Art and Cultur (2012), she wrote
that “exhibitions act as the catalyst of art and ideas to the public; they represent a way of displaying and
contextualizing art that makes it relevant and accessible to contemporary audiences.Keeping art relevant
to society and to a diverse audience at any given point in history is one of the main goals of the art
exhibition and one of the reasons it is so important to the history of art."
In Paula Marincola’s What Makes a Great Exhibition? (2006), “exhibitions are strategically located at the
nexus where artists, their work, the arts institution, and many different publics intersect.” Exhibitions
create an opportunity in which the different roles in the art world get to meet, interact, and even enter
into a discussion.
Most common measures in which artists and other creative producers are given incentives and honor
for their work is through state-initiated and given awards and citations.
The conferment of the Order of National Artists is the “highest national recognition given to
Filipino individuals who have made significant contributions to the deveiopment of Philippine
arts; namely
music
dance
theater
visual arts
literature
film
broadcast arts
architecture
allied arts
The order is jointly administered by the National Commission for Culture and the Arts (NCCA) and the
Cultural Center of the Philippines (CCP) and conferred by the President of the Philippines upon
recommendation by both institutions” (NCCA, 2015). The very first recipient of this award was painter
Fernando Amorsolo = painter, very first recipient of Order of National Artist Award.
who was touted as the “Grand Old Man of Philippine Art.” He was the sole awardee in the year 1972, a
National Artist for Visual Arts.
At present 66 awardees of this prestigious honor across different art forms. Some of the honors and
privileges that a national artist awardee receives are the following:
(1) the rank and title, as proclaimed by the President of the Philippines
(2) a medallion or insignia and a citation that will be read during the conferment
(3) cash awards and a host of benefits (monthly lite pension, medical, and hospitalization benefits, life
insurance coverage)
(4) a state funeral and burial at the Libingan ng Mga Bayani (Heroes’ Cemetery) and
(5) a place of honor or designated area during national state functions, along with recognition or
acknowledgment at cultural events.
The Gawad sa Manlilikha ng Bayan or the National Living Treasures Award was created in 1992 under the
Republic Act No. 7355. Also under the jurisdiction of the National Commission for Culture and the Arts
(NCCA), the NCCA (2015) “through the Gawad sa Manlilikha ng Bayan Committee and an Ad Hoc Panel of
Experts, conducts the search for the finest traditional artists of the land, adopts a program that will
ensure the transfer of their skills to others and undertakes measures to promote a genuine appreciation
of and instill pride among our people about the genius of the Manlilikha ng Bayan." first conferred to
three outstanding artists in music and poetry back in 1993.
Masino lntaray -a master of various traditional musical instruments of the Palawan people
The recipients of the GAMABA are sought under the qualification of a “Manlilikha ng Bayan" who is a
“citizen engaged ‘in any traditional art uniquely Filipino whose distinctive skills have reached such a high
level of technical and artistic excellence and have been passed on to and widely practiced by the present
generation in his/ her community with the same degree of technical and artistic competence” (NCCA,
2015). This artists practice may fall under the following categories: folk, architecture, maritime transport,
weaving, carving, performing arts, literature, graphic and plastic arts, ornament, textile or fiber art,
pottery and other artistic expressions of traditional culture.
Some incentives accorded to the awardee are the following:
(2) an initial grant of P100,000 and a P10,000 monthly stipend for life (this was later increased to
P14,000)
(3) benefits such as a maximum cumuIative amount of P750,000 medical and hospitalization benefits