SWOT Analysis
SWOT Analysis
Strength
Computer software and hardware systems that are protected with firewalls, anti-malware and anti-virus
programs are a strength. Another strength are employees who respect the need for using the correct
passwords and use computer systems and apps only for work-related projects. If all the windows and doors
lock, and are they locked after business hours, this is a strength. If patents, copyrights, trademarks, and
trade names are all protected under law, this is a strength. All that accompanies the foundation of the
Weakness
Lack of funding for security purposes is a weakness that can be difficult to overcome. Consider what a
security breach would cost you in lost equipment, sales/ time, then allocate funds to protect areas with the
highest potential losses. You can overcome an employee's lax attitude toward security with additional
training and encouragement. Not enforcing intellectual property protection is a weakness that can result in
a weakened brand and lost sales. A lax attitude about updating software protection is another weakness.
Correcting some weaknesses, such as installing new security systems, will cost money. But other efforts,
such as reminding employees of the importance of locking the workplace after hours, are free. A small
effort such as changing computer passwords to random strings of numbers and letters could prevent
unauthorized computer access. Funds are important to keep the business running, without the needed funds
New security systems and products come on to the marketplace on a regular basis. For example, cloud
computing gives a small business data storage only when the businesses requires it. This means the business
does not have to buy servers and other equipment that will not be used to their capacity. The data is secure
and backed up by the outside company. The money saved could be put toward additional security measures.
Although the concept of modernization is at pace at our current time, many opportunities will come to the
Threats
Mother Nature is another security threat when it comes to storms, fires, earthquakes and flooding. Back up
important information and documents to help prepare for these disasters. You should also be aware of, and
prepare for, new computer viruses, hacking and phishing attacks. Make sure you keep your computer
systems protected with the latest and best anti-virus software. Threats also come from dissatisfied
customers, disgruntled employees or unethical competitors. They might try to speak negatively about your
business on websites or social media sites. You should run a search of your business regularly to find out
who is making negative comments about it. If the comments are untrue or blatantly unfair, do something
about it. Counter them with comments of your own, or address them on your own website. Threats like
these can always come at any moment. When less expected they could engage at your business by surprise