Role and Impact of Digital Marketing On Business

Digital marketing has had a profound impact on businesses by allowing them to connect with customers instantly through social media and messaging apps. This connectivity increases brands' popularity by exposing them to wider audiences on platforms like Instagram. Digital marketing also levels the playing field for businesses of all sizes by providing creative and low-cost marketing techniques to engage customers and generate leads and sales. When digital strategies and content are effective, they can help posts go viral and reach millions of new potential customers. Overall, digital technologies have revolutionized how businesses market themselves and reach today's digitally connected consumers.

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Role and Impact of Digital Marketing On Business

Uploaded by

Anagha Bhise

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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Role And Impact Of Digital Marketing

On Business

Marketing the products today, to reach potential customers is like spinning a roulette wheel!
The game ball is the marketing message, and the wheel is the customer base. You spin it right,
and you win the top spot. So marketers have started welcoming the digital advancements
whole-heartedly and greet, “Hello, Digital World”!

Digitalization has an incredible influence on customer interaction, work, behaviour, and

purchases. The basic amenities of life may not have reached certain areas, but smartphones
surely have. The positive aspects overweigh the negative ones. So why not use this profound
platform for marketing itself?

So let’s read further on the utilization of digital galaxy and know the impact of digital
marketing on businesses.
Social media platforms and other popular search engines played a pivotal role in accelerating
the scope of digital marketing. The key benefits are as listed below:

Connecting to the customer instantly:

Private messaging and one to one message is on rage today. Imagine the scenario on other
apps too, when the Facebook messenger has 900 million global users.

With this burgeoning popularity, a savvy digital marketing agency in Toronto is introducing
different methods to get connected to the world and compel their potential buyers to end up at
the business’s landing page.

Increase in Brand popularity:

Ever since the advent of social media platforms, people have spurred up the usage of
smartphones. Being a natural place to connect with the wider audience, marketing companies
have refined their product marketing strategy and have included one or the other social media
platforms.
To support these words, 60% of Instagram users confirmed that they came across a new
product on this social media site. A start-up brand should utilize this strategy to increase the
brand name and let the world know about the business.

Level playing field:

It takes years for a business to be the toppermost of the poppermost. With the internet being
the competition ground, businesses are coming up with creative and smart marketing
techniques and are ensuring that they deliver the best of their products quite effectively.
Growing Viral:
Wouldn’t it be amazing that your business is exposed to new audiences and has started getting
the expected likes, comments and sharing? Digital marketing is a powerful tool to boost up the
presence and is the reason why the word “Going viral” originated. If your strategy and content
are effective, your post is likely to be checked out by millions. Such is the impact of digital
technologies on marketing.

Lead Generation and more Sales:

This less expensive advertising has the maximum potential of engaging customers to your
business site. The more creative and well-planned you go, the more leads you tend to get.
Leads are the sign that your customer is interested in your brand.

And…. once you get the lead, it’s all your skills that can lead you to a good sale. With a heap of
social sales tool, it is possible to boost sales and evolve.

Meet hordes of your devoted customer during this journey of Digital marketing and invest in
increasing your cultural radar.